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By Peter Lloyd
Updated April, 2009 © 2001-2009 Peter Lloyd
Asked to decide what they need in order to perform more creatively, employee teams invariably include at the top of their list a stimulating space devoted to creative work. Allowed to design and furnish their own creative space, they also make excellent choices—choices confirmed by those who have designed successful creative spaces. Yes, I mean to suggest that if you want to make space for creative work, the collective wisdom within your organization already knows pretty well what you need. This article, however, will help you employ that wisdom, avoid a number of pitfalls, and save valuable time, which we all know is money. Why creative space? The following paradox can confound your attempts to plan creative space: If your company already enjoys a thriving creative culture, you really don’t need a special place to do creative work. If, on the other hand, creativity is not an integral part of your culture, a creative workspace will do little to make your organization more creative. Regarding the first part of the paradox, any place in which a truly creative organization works already amounts to a creative work space. Fortunately the "spaces" they spontaneously create when they put their heads together make excellent models for the brick-and-mortar space you may want to construct. So why tamper with a good thing? A specific creative space within an already thriving creative shop can do more than provide a defined area in which to perform creative work. A well-designed space can increase motivation, facilitate communication, expand interest in creativity beyond a creative department, crank up the creative tempo, showcase your company’s commitment to creativity, entertain and inspire your clients, garner publicity around your creative mystique… There’s really no end to the benefits you can gain if you go at it with your best creative attitude. As for the second part of the paradox, there’s little use building or even setting aside a place for creativity if your people do not feel authorized to innovate. The most stimulating creative workspace, no matter how creatively designed and appointed, will be made a mockery within a creatively stifling organization. However, one of the best ways to begin developing a creative culture is to literally make room for creativity, as long as you keep in mind that a creative space is not the solution but simply a step in the right direction. Any organization can benefit from any step in the direction of fostering creativity. If your company percolates with creativity, you can gain workspace efficiencies and turn up the creative heat even higher. If not, why not start building your creative culture by defining a rallying point for even more effective steps in that direction?
What a space can do What can a space devoted to creativity actually contribute? Designed properly and kept flexible enough to modify as needed, it can provide the kind of stimulation its users want, which can increase motivation and communication, encourage play and collaboration. It can also make efficient use of space by allowing users to share space, tools, other resources you might otherwise have to duplicate. Play One of creativity's most creative men and erudite gurus, Stephen R. Grossman, says that being creative boils down to having fun. One of Steve's most admired gurus is Edward de Bono. I had the privilege and treat of watching de Bono literally draw a diagram and illustrate how and why humor and creativity are identical processes. Fun and play take people out of and away from the serious, narrowly focused business of drill-down thinking. The kind of thinking de Bono says to replace with lateral thinking. Fun and play allow and encourage humans to generate ideas that are unconnected or illogically connected, to jump from sense to non-sense. If you haven't found the ideas you need in the sensible world, they're obviously somewhere else. And we all know how difficult it can be to get people to go there. When you walk into a place like Catalyst Ranch, there's no missing the point. This place was made for play. It tells you, "It's okay to have fun here." "Why else would they surround me in bright colors and litter the place with toys?" you tell yourself. "What else could they mean by a monkey on a pogo stick?" Hundreds of creativity and brainstorming sessions have taught me that people in general—and especially people fresh from the corporate office, shop floor, or the sales road—need to be told it's okay to have fun and to play during work hours, while they're collecting their pay. Yet most of these people have no problem playing with babies or pets. Some have even been known to make fools of themselves at wedding showers and fraternity parties, in bowling alleys and karaoke bars, on fishing trips and family vacations. People play at parties, because it's okay to play. No one is judging. At a party where you know your boss is examining your behavior, you have less fun. At your child's birthday party, amid a screaming throng of threeyear-olds, you can't possibly be more ridiculous. The pressure's off. You might even join a food fight. But could you solve a serious problem under these conditions? There it is again, that pressure to perform, that specter of evaluation, that demand for results. The mind must leap laterally into the unknown to come up with brilliant ideas. And brilliant ideas deliver the best results. Play will get us into the dangerous unknown, sometimes to brilliant ideas, but it won't complete the problem-solving process. We need more. Not a map. There are no maps of the unknown. There are no roads in unexplored territories. The best creative processes help us connect stuff we know has not been connected and to "what-if" those
connections into possibilities. Effective creative processes help us make metaphors of what we know and to mirror the light of those metaphors onto our challenges. I've learned that to do this well, the processors must play. They don't have to hug and giggle. New York Times crossword puzzles make great fun for me. Origami is great fun for some. They just have to have fun. Motivation Grossman is the author of Innovation, Inc., which talks about two kinds of motivation—intrinsic and extrinsic. That is, motivation from inside and from outside the creator. Creative space can improve the principal external source of energy and attention—stimulation. You can increase extrinsic motivation with an attractive and stimulating place to create, but such an effort will offer short-term benefits at best. On the other hand, how you build your creative space will determine the degree of intrinsic motivation your space provides. And here is where you can anticipate longer-term results. Allow its design to reflect and support the needs of its users and they will be motivated to the degree they see it as a product of their own making. Keep its physical properties flexible so that they can continue to adapt it. The more flexible and adaptable your design, the longer you will see both intrinsic and extrinsic motivational rewards. Communication You ask your employees to report to the same place every day in order to achieve a number of obvious efficiencies. Among these is the need to communicate face-to-face with each other. And yet we wall up certain individuals, not without reason in most cases, but not without a downside either. Namely, poorer communication, less collaboration, and less cross-pollination. It is a mistake to confine people in any way that will insulate them from cross-pollination. If you have to isolate people, for reasons of confidentiality, for example, make sure you equally enhance the opportunities for communication, especially face-to-face communication, to balance the equation. A space designed as creative can lend itself to any kind of informal gathering. If allowed to do so, it will. We will see that informal gatherings are the principal source of new ideas the typical office. A place to talk It's essential that creative people have a place to exchange ideas, because when creative people meet and talk, things happen. Michael Michalko, author of Cracking Creativity, points to research of David Bohm, who observes that Nobel Prize-winning physicists of this century—Albert Einstein, Niels Bohr, Werner Heisenberg, and Wolfgang Pauli—shared ideas freely during informal discussions. Because their discussions were open, free, and spontaneous, everyone was able to advance his own theories when he went back to his private space. The dynamics of face-to-face idea exchange can be improved when the environment supports open and free dialog. We hear complaints of conference room meetings with pre-arranged seating that become utterly predictable, boring, and much less productive than they could be. The opposite is true in a room in which people are free to get up and move around, stand up or stretch out, use the walls and easel pads to illustrate their points, and so on.
" A company that wants a creative culture needs to at least provide space that will encourage this kind of activity. Creative people will make room. Board rooms and conference rooms. Extravagant suites for the top brass have been converted into public space. where fledgling . and put back up. This is great for the concentrators. They line up to book conference rooms which are often not available for spontaneous creative sessions. author of Jump Start Your Brain and operator of the world-renowned Eureka! Ranch. taken away. Big ideas have a much better chance of conception and surviving birth when they have plenty of room. crumpled up and tossed out. The nurturing as well as the generation of ideas needs to take place in a risk-free zone. the typical space reserved for meetings. Dozens of them are added. but not so good for the idea generators. "Sketches are pinned onto large storyboards. copy machine. re-drawn. but you can save them the trouble by offering it to them. Furthermore. That great ideas arise from these spaces must be attributed to the indomitable creative spirit rather than the space. A nest. A place to generate ideas We call them gag sessions. And we throw them in and put all the minds together and come up with something and say a little prayer and open it and hope it will go. cafeteria. Since idea exchange is valued. The focal points of innovation in most organizations are the places where people choose to gather informally—whether it's the coffee machine. At Disney Imagineering.It's these kinds of meetings that encourage dialog. A place to protect ideas Doug Hall. You don't know what they will do when they grow up and you'll never know unless you nurture them and give them a chance. or hallways. all but kill creative expression. The top executives work out of the smallest spaces! Space is allotted according to what the users does. then fetched from the trash can. how you raise them will have a lot to do with how they turn out. If the job requires more space. Small offices and cramped partitioned areas don't provide wall space for displaying large arrays of ideas. Why not provide such places? In some organizations. The kind of meeting in which ideas bounce off other ideas and eventually collide to make a great new idea. switched around. Like babies. We get in there and toss ideas around. likes to compare new ideas to babies. it gets more space. The typical office hinders creative work. it gets more space. uncrumpled. the space set aside as informal places to talk has overtaken the space reserved for private offices. it's the other way around. ideas require care and protection in order to survive. —Walt Disney The unrestrained rowdiness of bouncing ideas off the wall is discouraged in the typical office out of respect for the need of other workers to concentrate.
Whether in computer files or file cabinets. you should put at least as much security into protecting ideas in their formative state as you put into guarding your ideas from competitive eyes. they experiment with new roles and situations. Andy Stefanovich in charge of what's next at the Richmond. "attracted to our open-mindedness and value our ability to help them think differently." Marty Skylar. but they deliver more powerful results in terms of employee satisfaction. "You can dream. or twice as many. performance. What better way to prepare for a presentation. where risk is not a factor? A place to showcase Apart from the purely practical reasons to set aside creative space. You can let your team plaster it with awards or staff baby pictures." A creative space can also be your company's idea warehouse. In fact. explains that his clients are. and let your imagination go." Michalko advises play because it relaxes tension in a group and leads to less "fixation and rigidness" and therefore. They may be more difficult to measure and justify. better than any formal lessons can. to act out a consumer's reaction to a new product. they will generate at least 2X. the ideas generated by playful groups are always better. the effect is to say that the room belongs to them. we call it a "play. Play is very similar to creativity. and imagine with hope and intent that we will get somewhere. if not the same thing. We demonstrate in our Right Brain Workshops that if someone generates X number of ideas when they work alone. weird idea. more spontaneous output. should be stored where they can be retrieved easily. creative agency. It's always intrigued me that we "play" musical instruments and when we act on stage. working in a group." Both of these things. all ideas that can't be immediately implemented. experiment. consider the emotional rewards. Not only do they generate more ideas at play. whether for research or inspiration. preparing themselves. defines "risk-free" this way. "Each idea initially exists in a blue sky phase where we are free to test. A creative space makes tangible your commitment to creativity. "At Walt Disney Imagineering there is no such thing as a bad idea. Virginia." the imagineers write. —Pablo Picasso Michael Michalko attributes Disney's success to "his ability to draw out the inner child in his business associates and combine it with their business acumen. for similar situations they will face in life. A place to play When I was young I painted like Rafael.concepts won't succumb to idea predators—those who would kill them before they have a chance to fly as well as those who might steal them. No one's going to stomp on your because you came up with a strange. president of Imagineering. Either way. music and acting." Play's creative . Play. Playing a game that involves random stimulation. create new things. they will generate X2 number of ideas. It has taken me a lifetime to learn how to paint like a child. because that's what your leaders expect from you. or run through a sales proposal—than role playing? What better place for role playing than a room where fun is know to reign. When children play. are purely creative activities. and loyalty.
the Internet should integrate with your creative space and it can . involves introducing ideas from diverse and exotic sources. but their work is our greatest treasure." He devotes Chapter Five of Jamming to "Clearing a Place for Creativity" and examines places built to encourage and facilitate creative thinking. clients. open to the world. The final section includes the questions. Considering this. and prospects. Cross-pollination. the better. —John Kao. "Walt Disney Imagineering is not an art museum. Most of us are familiar with one successful model—the open office. The modern metropolitan newsroom probably remains the most familiar example of an open office. Gerald Haman. It would be everywhere. Creativity is not like the weather: You can do something about it. so vividly presented in the post-Watergate film. The easier it is for creative workers to collide with ideas. Its two floors of creative space include five concepting rooms. John Kao advises managers to perform creative audits of their organizations. Kao explains how the open office rockets communication and collaboration to unprecedented levels. and future. It would receive and consider every idea from anywhere—past. created a space at his headquarters in Chicago called the Thinkubator. Jamming In Jamming: The art and discipline of business creativity.space drives home the message of creative leadership from every room. It provides what Fast Company calls. and cranny. This can have a continual positive effect on employees. The open office Kao says that "place confers tangibility to creativity. the better. a creative space can serve as one of the tangible ways to do so. "wide-open intellectual spaces. especially new recruits. present. Without a doubt. founder of the Creative Solutions Network. and an immediate positive impact on visitors. one of the most powerful catalysts for discovery. The artists who have dedicated their lives and talents to Disney dreams may not be world-famous." After acknowledging that all sorts of places can foster creativity. All the President’s Men. but we do have one of the largest and finest collections of original paintings in the world. Kao's audit covers eight sections." A creative space demonstrates your company's concern for and commitment to creativity. and the greater the chances of happening upon a surprise collision of normally unrelated ideas. "What systems are in place for generating creative ideas… to stockpile and protect such ideas… to reward such ideas?" If you ask these or similar questions as part your own creative audit and find that you need to improve these systems. open office would not be one place. The more diverse and exotic. resulting in a winning combination. In fact the world is building this "office" on the Internet. nook. These indispensable ingredients for creativity can be further enhanced when cross-pollination is added to the recipe. the ideal. each designed to support the different ways their people create.
stifles spontaneity. Intangible walls A creative workspace needs to clearly define itself as a place where the walls put between people because of hierarchies are ignored. How we think Dr. you can begin to enjoy many of the pay-offs of a completely open office by at least tearing down some walls. operational. "The brain works to make life easy by making things routine. One side prevents outsiders from invading. and generally helps maintain the status quo. hidden agendas. the principal model for your creative space should be the open office. tradition. To understand why. procedural. its principal characteristic. limits cross-pollination. With or without it. author of Serious Creativity and recognized as a leading creativity guru. what we know also holds us back. insulates people from dealing with issues and conflicts. He writes. We form patterns of thinking and behavior and then we use these patterns. A sort of benign rebellion needs to reign somewhere in order to encourage wide-open communication. Neither the preventive side nor the protective side fosters creativity. The history of discovery bears this out. within a context (the business). "Mending Wall" There are two sides to every wall. and where there's no such thing as a bad idea. the preventive side discourages collaboration. All important breakthroughs contradict some established knowledge. or political. from a 10-foot-wide wall in the Tower of London to a pre-fabricated divider in your office. Promoting creativity in the workplace always involves tearing down walls be they physical." it always demands "out with the old.serve as a model for the kind of physical openness you want to achieve in an office-based creative space. However. openness. You must prevent the intangible walls of authority. prevents creative performers from getting all the information they crave—all of which inhibit creativity and retard innovation." Productive organizations achieve success by applying knowledge (what we know)." Creative thinkers challenge what we know—they hammer away at the wall of knowledge. politics. "The creative process is an interruption in the smooth flow of routine in order to pay deliberate attention at some point. where spontaneity rules. we should review just how creative ideas come to be. Edward de Bono. You can progress by providing a safe. and the like from rising within your creative space. The story of progress contains a series of chapters on barriers destroyed. The protective side protects turf. writes that." De Bono devotes much of his work to helping people understand that breaking these patterns is critical for creative thinking and how to develop creative thinking skills. enthusiastic collaboration. If creativity is "in with the new. In the workplace. Ironically. risk- . the other protects insiders from invasion. mental. Before I built a wall I'd ask to know What I was walling in or walling out —Robert Frost. You may consider it unrealistic for your business to leap into the arms of wired office openness. and broad-spectrum cross-pollination.
falls down. a colleague replied. then. the legendary bad boy of physics and Nobel laureate. And he works for a company which is transforming its corporate headquarters to address this fact. Entertaining his clients at the Meyer May House. no one claimed to get great ideas in the office or the office restroom. In fact. but expected in the interests of progress. A creative space must provide. He stands up. Not one involves thinking or working on the problem! The ideal setting. Michigan. in addition to freedom from typical and traditional restraints. it's tempting to measure creative performance by the number of failures one has chalked up. A survey by Chic Thompson crowned the bathroom "throne" as the principal seat of inspiration. and listening to music follow as other inspiring situations. repeating the process until eventually he walks. You think very hard. a sort of sanctuary where trial. In addition to his position as a corporate sales support specialist for Steelcase in Grand Rapids. When asked to describe Feynman’s method of solving problems. and P is progress. In several surveys of clients. The more possibilities they consider. VanEss curates the Meyer May House. the formula for creativity might look like this: T+E=P where T is trial. is away from the workplace goofing off. built by Frank Lloyd Wright. Nevertheless. we ask. He points to Steelcase research which finds that 80% of creative ideas happen in informal spaces. How do we create? This question deserves almost all the books written about it. Feynman. jogging.free place for destruction. as he extols. More importantly. combined with what they know and molded by their specific . That in order to get what he wants." It's good to know that the toddler. Every setting listed as the scene of creative inspiration involves fun or pleasure. inspired a formula similar to T + E = P. the power of environment." Showering. "You write down the problem. VanEss demonstrates. Richard Feynman. Then you write the answer. Motivation reaches a peak when the toddler realizes that mom and dad aren't as interested in toting him around. he's going to have to follow their example and put one foot in front of the other. Parents provide a safe and encouraging place for this process to happen. error. talking about Frank Lloyd Wright over a gourmet lunch. the better their chances of letting in the wild idea that. and failure are not only tolerated. Nature takes care of the rest. and all creators fail. Consider a toddler teaching himself to walk. distilled down to the essential elements. E is error. Where do we create? Kurt VanEss studies space and how it affects work. How can this be? Consistently creative people open their doors to all sorts of possibilities. "Where are you and what are you doing when you get your best ideas?" The number-one response—"driving in my car. Steelcase currently assigns 70% of the square footage in its corporate headquarters to informal space.
a flight through the Grand Canyon. crossing the bridge from the workplace to a play-place. the better. a spontaneous walk in the woods. People come equipped with the ability and need to create. Better work results. you are literally forced to make thousands of new connections. The more suited to creative teamwork. restaurants. We demonstrate this over and over again to groups we take to zoos. Books full of creative games and exercises crowd bookstore shelves. to get them to work on them as enthusiastically as they would on their own needs. The more fun and comfortable the place. the environment in which people work. but it can assist. . you may not want even one of your employees to accumulate rotten apples." Kneller continues. With the restraints of performance removed." It would be foolish to argue that quirky creative spaces inhibit creativity. Attention Human attention and energy are a limited resources. Proust worked in a cork-lined room. Hart Crane played jazz loud on a Victrola. A creative space can not solve this aspect of attention. provides examples of creative spaces great creatives have devised. Some environments reinvigorate us by flooding our senses with new sensations. People know they are allowed to have fun at a zoo and they do. museums. even an invigorating business conference. makes an unmistakably breakthrough idea. in The Art and Science of Creativity. What a creative space should provide Pages upon pages have been published about creative-thinking techniques. The trick is to focus and sustain their attention on your company's needs. We need good health. the better. Then. and rustic resorts. attention is sustained by need and the promise of reward. This involves sharing the rewards of their solutions. puts people in a less stressful state of mind. and a healthful diet to sustain productive energy. to see hundreds of new possibilities. for example. adequate sleep. using whatever tools and techniques they choose. Dr. Johnson surrounded himself with a purring cat. their problems. After that. Nevertheless. George Kneller. Likewise. Getting away. In short. orange peel and tea. the creative process thrives on diverse and exotic stimulation. When new sensations collide with whatever happens to be on your mind. can also improve how creatively they perform. Part of the solution is to make your problems. because fresh and unusual sights and sounds stimulate better work. But if you absolutely must keep creative people in the office. "Schiller. they perform better! This comes as no surprise to anyone who has ever been inspired by a night in Paris. Which is why creative people need and seek stimulation. Most of these tools and techniques can improve creative work wherever they are used. The typical office discourages diverse stimulation. filled his desk with rotten apples.skills. Think of a working environment as a creativity tool. but they can use it to improve their creative work. It won't make people more creative. who would work in bed at certain times of the day with the blankets arranged around him in a way he had invented himself. "An extreme case is Kant. at least give them a place where they can escape its everyday rigors. So creative people find it elsewhere.
however." That said. they will come. In biology we learned that plants and animals survived when. and it's filled with fun ( and in some cases bizarre ) gizmos and gadgets. work in alignment with the organization's goals. but it's clear that too much or too little stimulation becomes non-productive in the workplace. the question becomes.000 CDs. If the workplace becomes familiar. There's a Wall of Wonder. individuals needs to clearly understand: management's expectations of them." You will be off to a great start if you can define your objectives as clearly and succinctly. they found their ecological niche—that place which supplied their survival needs. "It's a combination rec room and art gallery. the imagineers are focused. that is. One imagineer explains. The process is divergent. There's an 'aroma odorizer' that spills out 'creativity scents. and what workplace doesn't." Focus In order to focus their attention. we approach the idea differently." . In order to work creatively. we share a single vision. There's custom furniture in the shape of a light bulb. along with a collection of more than 5. Creative space can stimulate. "Our process works because as individuals.. "If you build it. it takes in ideas from anywhere. We are bombarded with stimuli which constantly compete for our attention. the organization's vision. Let it supply the needs of your teams. they also need the authority and freedom to accomplish their mission with as little interference as possible. that is.Stimulation Stimulation arouses our attention. as the name suggests. but together. How to make the space work A creative space will support creative collaboration to the degree that it attracts teamwork to it.' There's a sound system with a 500-CD jukebox. You can plan a creative space thinking of it as a kind of creative ecological niche. Walt Disney built his empire of the imagination using an idea-generating process called imagineering—a combination of imagination and engineering. In his article. founder and CEO of Wieden+Kennedy explained that he wanted new space to help people "live creative lives. a bright-red pair of lips. Individuals differ greatly with regard to how much and what kind of stimulation arouses their attention. At the same time. I don't care whether you're a writer or in finance—or simply coming to visit us. There's a team-brainstorming area that converts to a disco. that will infect everything else we do here. among other things. what kind of stimulation can a creative space provide to help focus creative energy and attention on your company's objectives? What do you want your creative space to do? Talking to Ron Lieber of Fast Company. its mission. which displays photos of the skylines of 30 cities.. Then. as in the Field of Dreams. especially if its users are allowed to manage the stimulation to suit their needs. a conch shell. If we're helping people lead surprising. "What's the Big Idea?" Curtis Sittenfeld describes the Creative Solutions Thinkubator. and their role in achieving the organization's goals. audacious lives. When a life form left an ecological niche another would soon fill it. Dan Wieden. stimulation from the workplace itself diminishes.
intently focused on a problem. to look at things in new ways. the traditional connections between work and location have become blurred. Let the users of the space define the space. allow yourself maximum flexibility. It should wake up your brain. Allen Cawley.More and more. then invited a young. and rooms are not laid out in familiar shapes. It can exhibit design elements and furnishings that challenge our expectations. They have been trained to be information analyzers. a room can present itself as playful. Flexibility Since you can't predict what next year's breed of worker will expect or how their expectations will change. In college. unknown designer to design his creative space. director of the Innovation Station. it should not make you want to lie down and go to sleep. They will create the future for you if you support them with attractive space that supports the creative work they are prepared to perform. For example. campus lawn. halls are not straight. and take the risks which that implies. Wake up Your Brain While the room should be ergonomically comfortable. Someone walking in should feel comfortably disoriented. . Wieden hired a young. It's been described other ways. new workers expect to find themselves in loose-fitting clothes. cafeteria. Architecture. the entire building which houses the University of Cincinnati College of Design. In order to comfortably disorient. Feeling The most difficult concept for some of us to grasp is the concept of how a room feels. Kentucky). Your overarching strategy should be to attract and keep the new breed of knowledge workers emerging today. and Planning (DAAP) is meant to disturb one's expectations. Walls are not vertical. we have to change our orientation. Art. you worked in whatever place best suited to her work—dorm room. Whether its what they see on TV or how they worked in college. in a loosely organized room. contemporary-art organization to take up residence there. Teams organized themselves on the fly. a new creative space at Georgetown College (near Lexington. describes what he looks for in a creative space. collaborating free of corporate pecking orders. We have to agree to change something. but in order to move from the old to the new. throwing themselves into their work. library. It should scream collaboration. And they worked. Comfortably disoriented Disorientation is essential to creativity. idea generators.
Kurt VanEss of Steelcase says that "space can me the cheapest part of preparing for the future of the way people work —more collaboratively. whether or not you're used to taking risks. John Kao advises that "Place is essential to creativity. and the construction. not just adequate tools. consult with your future users. if you can find money for technology. business process. Aha! provides some of the questions you might want to ask to see how your people feel about their work environment: 1. Therefore. amusement parks. collaborate. or deconstruction. but enhance your own by making it a base for regular off-site field trips. Computer and telecommunication tools help convey this message as well as support collaboration. it screams." That's the kind of screaming we're talking about. then creativity and the essential place will be a significant contributor to your company's success. and other outdoor areas might offer temporary or additional creative space in addition to what you build. Document and outline all of these elements. the best you can afford. Scream collaboration Bob Dylan is supposed to have said. But then risk is not risk unless it's somewhat unsettling. Planning Before designing. Can you make arrangements to use a nearby park. or building with outstanding stimulation features? Don't sacrifice your creative space for an off-site space. uncover problems. in his book. "Money doesn't talk. Someone about to use the room should see the tools they need. In your planning meetings consider the activities. and get the team's creative thinking on the next step— offering their ideas. and behavior of group members. A formal questionnaire can draw out answers to some basic needs and wants. museum.The challenge to stay awake and create should be clear. the zoo. and have fun." . Would you consider moving to a location that makes you feel more creative? Seed your idea session with the responses to your research as well as with examples of what other companies have done. A place that says. Clear and direct. "risks will be taken here. Jordan Ayan." can be disconcerting. There should be no doubt whatsoever that this is a place to create. of place can be every bit as creative as anything that occurs within its confines." If your success strategy includes creative performance. you can find money for space. do you ever wish you had a better place to work? 2. Are you willing (or allowed) to redecorate your office or work space? 3. the roof. When you build or remodel a room. Parks. When you are trying to be creative. culture. Take the needs and wants and ideas of your team. fitness centers. people. give them to an internal group or outside consultant as soon as you've lined up the financial commitment. don't ignore off-site opportunities. museums.
you can customize the first page you see when you enter the Internet. so that anyone with the ability can help make it better. to present you with the features you prefer rather than accept the default Google page would normally provide. But what I miss is any kind of innovation methodology that is reflected in the space. was the . Gibson's dream of the next generation of innovation centers. just to dispel any suspicion that transforming wisdom into space represents a harebrained notion. Location Talking to people who have built creative spaces. Google. the only place I've ever heard mentioned as taboo. More recently. The question then. In which case. Google has entered the browser wars with Chrome. They bordered their Greenroom with glass walls." But if I look inside those places. its own little sandbox.com and other leading Internet portals allow users to customize the user experience. all I usually find is the same old. is how to transform that collective wisdom into space? First. the collective wisdom within your organization already knows pretty well what you need. an online creative space with a compelling design story behind it. presents an example of practicing what you preach or realizing what you say you stand for." In addition. Sure. its own browser. You will see and hear in this video. one of the brilliant young people who created Chrome explain how the new browser gives each webpage "its own little playground. As if they've learned this lesson from the playground. if you use Google as your home base or portal to the rest of the Internet. bookshelf. Chrome code is open source. you'll use Google more often or even exclusively. tired spaces for brainstorming or team meetings. and think cards. Play creative agency has created different spaces to support the different ways their people create. so that you will feel more at home. in an interview with Vern Burkhardt on IdeaConnection. which they may have recently renamed their "Innovation Center. So it’s quite literally becoming a "blueprint"—this time an architectural one—for transforming the way companies innovate. most big companies have some form of training center or research center. consider what author and creative consultant Rowan Gibson. Companies that put their ideas into practice throughout their products. In the Garage people can make a mess and close the steel door. policies.Design At the top of this article I suggested that if you want to make space for creative work. workspaces. Google offers this user-design capability. they can put a few colorful beanbag chairs or hammocks in there to make the place look more creative. So what I’m trying to do now is turn the processes and tools outlined in Innovation to the Core into an operating system and a design principle for the next generation of innovation centers. And for those who need a quiet place to ponder and reflect. For example. says he wants to do: You know. and practices give us plenty of examples of how doing so brings unique rewards. there's the Shhh Room with couch.
then find products to suit plan. Construction The users of the creative space should be its designers. coffee making equipment. When in use it should be situated so that it won't interfere with other work in the building." With that in mind. The fewer nailed-down items. a creative room needs the right amount of natural light in order to work. use reconfigurable elements. the better. echo baffling to protect the rest of your office from distraction Furnishings Add furnishings for comfort. Encourage kindergarten-like sprawling and stretching out. "You’re going to kill it right there. Creativity can be noisy. Rick Tabb of Workshops said. and they will probably come to most of these obvious recommendations themselves. but accepts other sources in the following order if natural light is not available. full-spectrum incandescent . No matter how many bright colors you put on the wall. Lighting Rick Tabb recommends natural light. Don't go for products. refrigerator with fruit and beverages. the more opportunity for new solutions. 1. Plan. Include a food source. Provide lots of work surface and make it obviously visible. High ceiling to communicate openness Plenty of room (square feet per user) for freedom of movement Stimulating colors and textures to encourage play and participation Sound proofing. Stay flexible.basement. your creative space should also be easily available to everyone who will use it. natural light 2. But here are a few guidelines worth considering.
. and storage capabilities tomorrow. They also pay requests. Technology The most productive creative space has to compete with today's telecommunication capabilities. oranges. because they help us recall shared experiences. yellow. your best bet is a reliable CD player and a budget for stocking your space with the CDs your team selects. If you intend to use color to produce a specific effect be sure not to paint yourself into a corner. For concentration. Visitor get to choose the music and choose from a music menu during breaks. Don't expect a group working with library books and phone messages to compete effectively in this arena. Companies are collaborating online and downloading information instantly from all over the world. you want to give the people in the room the ability to regulate the temperature and the flow of fresh air. groups seem to appreciate classical and jazz without lyrics. While these effects have been studied and the findings exploited for everything from driving young men to the deaths in battle to calming claustrophobics in elevators. Room for posters and other colorful hanging works can help keep color stimulation fresh. regular incandescent 5. Coolness encourages movement and activity. Thinkubator's creator. make sure your room is ready to receive online information access. brown—excite people and increase energy. The cool colors—blue. but almost any kind of music can do that." However. grey—create a calming effect. regular incandescent Color According to Doug Hall. "loud colors cultivate loud ideas. depending on your audience. Doug Hall favors television theme songs. This could be the room where you also stage your video conferences. He claims that warm colors—red. Music Music has the power to affect people's mood and mood affects performance. we've found Motown music to be among the most universally acceptable. If you can't build it in now.3. full-spectrum fluorescent 4. Environmental sounds also create an stimulating ambiance. green. But in the end. Nothing happens without oxygen. Be sure to vary color for stimulation. Gerald Haman used to produce music. retrieval. For opening a session and during breaks. but that could change tomorrow. few writers are as specific about color as Jordan Ayan. Temperature Rick Tabb recommends keeping a room just a little on the cool side in order to keep an edge on people's energy. so it's no surprise that music plays a big role at his creative space.
If necessity is the mother of invention. or any other corporate status symbol. Food The first thing out of Rick Tabb's mouth on this subject was. "Only you can prevent forest fires. Toys make play much more tangible and work much less like work. Hall and his Trained Brains provide pinball machines. fresh food. "When the belly is glutted with heavy grub. Players in our workshops must enter stripped of neckties. He recommends fruits. an outdoor pool. cookies in the shape of a light bulb. and the book The Way Life Works by Mahlon Hoagland and Bert Dodson. "I take a strong stand on clothes. epaulets. you have to be comfortable." Following through Smokey the Bear used to remind us that a mere spark could ignite a raging forest fire. So visitors to the Thinkubator enjoy an endless supply of snacks — including fruit. "No prime rib. and. Hall writes that creativity works best when you wear what you'd wear to wash your car. The room should have what Tabb calls a self-fueling station. Toys The most outspoken advocate of toys is Doug Hall. Let your people fill a space with toys and let the games begin. Nike. candy. Play allows people to establish immediate. Doug Hall says. volleyball and basketball courts. your mind focuses on eating rather than on thinking. We take it further." Finally. Nerf guns. herbal energy boosters. caffeine." In Jump Start Your Brain. granola. In it you'll find easy-to-follow directions on how to fuel the human body for maximum performance. Jordan Ayan tells us that carbohydrates tend to cause drowsiness while protein tends to increase alertness. it seems your body spends so much energy processing food that the brain is shortchanged. Silly String." Make sure creative players have access to good. common bonds." he'd say. then information is the fodder. sugar. "All of us have children inside us. pointing an admonishing paw. a box into which all participants must drop their timepieces before the session. it's hard to get the child to come out and play. Scientific research apparently points to a low-fat. Attire Casual. It's important to keep in mind that a manager's job is to get . loose-fitting clothes are mandatory at the Eureka! Ranch.' Haman says. Hall has taught marketers of the world's most competitive products—Disney. If you want to make things happen. That's why toys are important. It's just that sometimes. Don't scrimp on access to information. Again from "What's the Big Idea?" "'When you're in a meeting and you're hungry. high-protein diet as a contributor to creative performance. yo-yos. and more. Pepsi—that play and playing with toys works. yes." Taking toys very seriously at the Eureka! Ranch. quick thinking. Doug Hall recommends a "Watch Box"—literally. Science also supports the experience that coffee delivers clear.
around Smokey. including corporate authority. Play. strip your stripes. 4. The single most important challenge for a creative manager is to make sure creative fires are fanned not extinguished. Act think like a kid and you'll start thinking like one. Even the hottest creative ideas will die unless they are fanned. Everybody. for making sure fire drenchers don't ruin your creative space. deriving their just Powers from the Consent of the Governed…" Substitute any authority. 3. To make sure the sparks don't get stamped out. Like all creative tools and techniques. We have a most instructive principle for inspiring creative culture in the Declaration of Independence. by Iwan Baan Depth in surfaces – Wang Shu’s Ningbo Museum » How rooms and architecture affect mood and creativity . 2. for "Government" and you have the basis for ensuring motivated teams in your creative space. then. It declares that "Governments are instituted among Men. Expose hidden agendas or leave them outside. Some basic rules. 1. Shift into collaborative gear. « Selgas Cano architecture office. But it is no substitute for a team of highly motivated creative people taking an active part in making their own creative culture. a stimulating workspace features can help improve creative work.
He thought that Assisi’s colonnaded walks. serene architecture and hillside views had provided the right mental conditions for the necessary creative and intellectual leap.Jonas Salk claimed that it wasn’t until he left his basement lab in the States and went to clear his head in a monastery in Assisi that he became able to solve the puzzle of polio. This story is from the April edition .
are proven to significantly aid in creativity. while others are more surprising. . dimmer lighting. concentration and memory (and in combatting ADD in children). Conversely. It’s worth reading the whole article (click below). Some of the scientific findings in the article confirm what we might already have guessed. fewer sharp edges on furniture and bookshelves (these activate the part of the brain that alerts us to danger). Lighter. brighter spaces with full-spectrum lighting increase alertness and help guard against depression and. against cognitive decline. later in life. the pale buttery colour of the stone.of Scientific American. Views of nature. in an article on neuroscience by Emily Anthes titled “How Room Designs Affect Your Work and Mood. and more carpeting. the long vistas. whereas high ceilings encourage abstract creative thought. harmonious colonnades. and the influence of Assisi is clearly visible – the simple. rooms intended mainly for relaxation should feature darker colours. particularly distant trees and green space. Lower ceilings improve performance in detail-oriented tasks.” Salk was so certain of the effect of Assisi’s architecture on his work that he later hired Louis Kahn to build the now famous Salk Institute (photos below).
and now after a long lull. then I guess we have to reinvent the wheel. But if we have to reinvent the wheel. The BC Cancer research building in Vancouver was built with these ideas in mind. I’m thinking of the carefully worked-out design of monasteries and churches as places that generate inspiration and contemplation for example. California. Below. interest in the effect of architectural design on human behaviour seems to be on the rise again. or the genius of Japanese house design. and it’s exasperating that in the West we so often have to reinvent the wheel. usually by employing science to restore such knowledge – in this case architectural and kinaesthetic knowledge – that has been developed over millennia in other places.It seems obvious that architecture would affect human behaviour and capabilities. . There is no substitute for centuries of trial and error. more photos from Flickr of the Salk Institute in La Jolla. In the 60s and 70s the field of environmental psychology made a lot of headway in this area.
2009 .Scientific American Mind April 22.
including the one that would lead to his successful polio vaccine.” says architect David Allison. In the 1960s and 1970s the field that became known as environmental psychology blossomed.How Room Designs Affect Your Work and Mood Brain research can help us craft spaces that relax. to promote social cohesion. a Columbia University–trained sociologist who. when several research groups analyzed how the design of hospitals. Salk found himself awash in new insights. influenced patient behaviors and outcomes. “All this is in its infancy. and some architecture schools are now offering classes in introductory neuroscience. Architects began to ask themselves. leading to cutting-edge projects. Such efforts are already informing design. particularly psychiatric facilities.” says Eve Edelstein. tools and theories. behavioral scientists are giving these hunches an empirical basis. and lead to relaxation and social intimacy. Salk was convinced he had drawn his inspiration from the contemplative setting. They are unearthing tantalizing clues about how to design spaces that promote creativity. feelings and behaviors. the new structure also includes elements that foster alertness and creativity. keep students focused and alert. Suddenly. where he spent time in a 13th-century monastery. Architects have long intuited that the places we inhabit can affect our thoughts. researchers are just getting started. so to clear his head. such as residences for seniors with dementia in which the building itself is part of the treatment. specializes in the design of facilities for people who have dementia. comfort and heal By Emily Anthes In the 1950s prizewinning biologist and doctor Jonas Salk was working on a cure for polio in a dark basement laboratory in Pittsburgh. the Kingsdale School in London was redesigned. He came to believe so strongly in architecture’s ability to influence the mind that he teamed up with renowned architect Louis Kahn to build the Salk Institute in La Jolla. Institutions such as the Academy of Neuroscience for Architecture in San Diego are encouraging interdisciplinary research into how a planned environment influences the mind. Zeisel adds. as a scientific facility that would stimulate breakthroughs and encourage creativity. Progress was slow. What is more. “‘What is there about people that we need to find out about in order to build buildings that respond to people’s needs?’ ” The growth of the brain sciences in the late 20th century gave the field a new arsenal of technologies.” Higher Thought Formal investigations into how humans interact with the built environment began in the 1950s. a visiting . as president of Hearthstone Alzheimer Care.” says John Zeisel. But now. “But the emerging neuroscience research might give us even better insights into how the built environment impacts our health and well-being. Salk traveled to Assisi. awaken. how we perform in environments and how we feel in environments. Researchers began to consider “how can we utilize the rigorous methods of neuroscience and a deeper understanding of the brain to inform how we design. Calif.. Italy. with the help of psychologists. Similarly. “There was a social conscience growing in architecture around that time. ambling amid its columns and cloistered courtyards. inspire. who heads the Architecture + Health program at Clemson University. half a century after Salk’s inspiring excursion.
such as “challenging” sports or sports they would like to play.” Meyers-Levy explains.or 10-foot ceiling and asked participants to group sports from a 10-item list into categories of their own choice. She randomly assigned 100 people to a room with either an eight. who offered more concrete groupings. You want the surgeon getting the details right. the view afforded by a building may influence intellect—in particular. whereas producing great works of art might be more likely in a studio with loftier ones. They found that kids who experienced the greatest increase in greenness as a result of the move also made the most gains on a standard test of attention. which may lead them to make more abstract connections. now at Cornell University. also in San Diego. reported that the height of a room’s ceiling affects how people think. Natural Focus In addition to ceiling height. such as the number of participants on a team. A study published in 2000 by environmental psychologist Nancy Wells. How high the ceiling actually is. than did those in rooms with shorter ceilings.” she says. the investigator posits that higher ceilings encourage people to think more freely. The sense of confinement prompted by low ceilings. on the other hand. by using light-colored paint. paying bills might be most efficiently accomplished in a room with low ceilings. it turns out that views of natural settings.) Another experiment demonstrated that college students with views of nature from their dorm rooms scored higher on measures of mental focus than did those who overlooked entirely man-made structures. field or forest. Now research has emerged that could help illuminate Salk’s observation that aspects of the physical environment can influence creativity.” Because her earlier work had indicated that elevated ceilings make people feel physically less constrained. on homework or spoken directions—after the kids engaged in activities such as fishing.” Meyers-Levy says. is less important than how high it feels. an occupant’s ability to concentrate. “If you’re in the operating room. “Ceiling height affects the way you process information. and her colleagues followed seven. “We think you can get these effects just by manipulating the perception of space. a professor of marketing at the University of Minnesota. (The scientists controlled for differences in housing quality.” Similarly. “You’re focusing on the specific details in the lower-ceiling condition. may inspire a more detailed. for instance. which turned out not to be associated with attention. and adjunct professor at the New School of Architecture and Design. The people who completed the task in the room with taller ceilings came up with more abstract categories. such as a garden. actually improve focus.neuroscientist at the University of California. Although gazing out a window suggests distraction. Meyers-Levy points out. Green play space may be especially beneficial for students with attention disorders. The scientists asked parents to describe their children’s ability to concentrate—say. maybe a low ceiling is better. San Diego. In 2007 Joan Meyers-Levy. “It very much depends on what kind of task you’re doing. statistical outlook—which might be preferable under some circumstances.to 12-year-old children before and after a family move. Wells and her team evaluated the panoramas from windows in each old and new home. soccer and playing video games in which they were . or mirrors to make the room look more spacious. Landscape architect and researcher William Sullivan of the University of Illinois and his colleagues studied 96 children with attention deficit disorder (ADD).
Daylight synchronizes our sleep-wake cycle. .” says Sullivan. Using nature to boost attention ought to pay off academically. the tasks of the modern world can engender mental fatigue. language arts and math than did students without such expansive vistas or whose classrooms primarily overlooked roads. including gardens. whereas looking out at a natural setting is relatively effortless and can give the mind a much needed rest. according to an idea developed by psychologists Stephen Kaplan and Rachel Kaplan. because humans have an innate tendency to respond positively toward nature—an explanation dubbed the biophilia hypothesis. By this theory. Sullivan adds. a hormone that is regulated by the body’s circadian rhythms. In their analysis of more than 10.000 elementary school students in three school districts in three states: California.” he says. many institutional buildings are not designed to let in as much natural light as our mind and body need. and it seems to. Such findings may be the result of a restorative effect on the mind of gazing on natural scenes. Adequate sunlight has also been shown to improve student outcomes. Nevertheless. a consulting group based in California that specializes in building energyefficient structures. Stephen Kaplan also proposes that urban settings are too stimulating and that attending to them —with their traffic and crowds—requires more cognitive work than gazing at a grove of trees does. their ability to focus improves. “You take a child who probably didn’t get enough rest. according to a study that will be published in spring 2009 and that was led by C. whose results were published in 2001. the natural world has something else to offer building occupants: light.000 fifth-grade students in 71 Georgia elementary schools.” Tanner says. head of the School Design & Planning Laboratory at the University of Georgia. Tanner and his colleagues found that students in classrooms with unrestricted views of at least 50 feet outside the window. enabling us to stay alert during the day and to sleep at night. In 1999 the Heschong Mahone Group. whether they’re real or projected on a screen. A lack of light can be a particular problem for schoolchildren. The research showed that the kids in classrooms with the least daylight had disrupted levels of cortisol. “The parents reported that their children’s ADD symptoms were least severe after they’d been in or observing green spaces. Kenneth Tanner. collected scores on standardized tests of math and reading for more than 21. In a December 2008 paper in Psychological Science.” Stephen Kaplan says. Nature views may be more rejuvenating than urban scenes are. Seeing the Light In addition to greenery. or circadian rhythm. mountains and other natural elements. “We evolved in an environment that predisposes us to function most effectively in green spaces. both at the University of Michigan at Ann Arbor. “A number of studies have shown that when people look at nature views. dump them off in front of a school where there’s very little natural light. parking lots and other urban fixtures. A 1992 study followed Swedish schoolchildren in four different classrooms for a year. had higher scores on tests of vocabulary.exposed to varying amounts of greenery. and guess what? They have jet lag.
) Other studies show that circadian rhythms keep the brain functioning optimally by calibrating hormone levels and metabolic rate. keeping the light low during dinner or at parties could foster relaxation and intimacy. . In a study published in 2008 neuroscientist Rixt F. which are responsible for vision. bringing the luminosity to approximately 1. buildings could switch to lamps and fixtures with longer-wavelength bulbs. Providing bright daytime light. “If you can give people a lighting scheme where they can differentiate between day and night. Elderly people—especially those with dementia—often have circadian disruptions. the other six provided dimmer lighting of around 300 lux. This short-wavelength light—present in sunlight—lets the brain and body know it is daytime. Using photographs. could have helped restore their proper rhythms and thus have improved overall brain function. our rods and cones. On tests taken at six-month intervals over three and a half years.) Researchers recommend using blue light-emitting diodes (LEDs) and full-spectrum fluorescent lights in buildings during the day. ample light boosted scores between 7 and 18 percent. The students questioned in the dim room felt more relaxed. relay the most nerve impulses to the brain when they detect blue light. The students then completed a questionnaire about their reactions to the interview. a part of the hypothalamus that regulates our daily rhythms.” says Mariana Figueiro. Our circadian systems are primarily regulated by shortwavelength blue light. In the other two districts. A Room to Relax Although bright light might boost cognition. The findings suggest that dim light helps people to loosen up. The wavelength of light is also crucial. fire maximally when exposed to green or yellow-green light.Washington and Colorado. Riemersma-van der Lek of the Netherlands Institute for Neuroscience and her colleagues randomly selected six of 12 assisted-living facilities in Holland to have supplemental lighting installed.000 classrooms on a scale of 0 to 5. recent work suggests it counteracts relaxation and openness—effects that might be more important than alertness in some settings. that would be an important architectural decision. the residents of the more brightly lit buildings showed 5 percent less cognitive decline than occupants of the six darker buildings did. viewed the counselor more positively and shared more information about themselves than those counseled in the brighter room did. In one school district—Capistrano. Retirement homes can also be too dark to keep circadian clocks ticking away normally. If that is true generally. for example.—students in the sunniest classrooms advanced 26 percent faster in reading and 20 percent faster in math in one year than did those with the least daylight in their classrooms. Calif. (The additional lighting also reduced symptoms of depression by 19 percent. the researchers rated the amount of daylight available in each of more than 2. both have enough blue light to trigger the circadian system and keep occupants awake and alert. (In contrast. architectural plans and in-person visits.000 lux. the researchers believe. In a 2006 study counselors interviewed 80 university students individually in either a dim or a brightly lit counseling room. which are less likely to emit light detected by the circadian system and interfere with sleep at night. the photoreceptors that feed back to the suprachiasmatic nucleus. program director of the Lighting Research Center at Rensselaer Polytechnic Institute. After dark.
a homeowner interested in boosting his or her mind through design must do some extrapolating. In hospitals.A room’s contents can be similarly soothing—or the opposite. researchers found. may benefit from carpets. such as assisted-living facilities. for instance. there’s no threat in the area. and his research is still in its early stages. Some of the earliest environmental psychology research focused on seating plans in residential health care facilities. Such social support may ultimately speed healing. So far scientists have focused mainly on public buildings. Over eight weeks and more than 50 lessons. carpet increases the amount of time patients’ friends and families spend visiting. Carpeting can also grease the social wheels. When asked to make snap judgments about these objects. now president and CEO of RAD Consultants in Austin. showed subjects photographs of various versions of neutral objects. where there is high patient turnover and plenty of mess. buildings or wards that are home to long-term patients. But rooms. whereas others had sharp.” Bar explains. it’s all smooth. “We have a very limited number of studies. is organizing furniture in small groupings throughout the room. Other studies suggest that putting desks in rows encourages students to work independently and improves classroom behavior. Of course. Furniture choices can also influence human interaction. Neuroscientist Moshe Bar of Harvard Medical School and Maital Neta. “The underpinnings are really deep in our brain. from a cave in which jagged rocks protrude from the walls than from one in which rounded rocks do the same. squared-off perimeters. Bar speculates that this preference exists because we associate sharp angles with danger. was more active when people were looking at objects with sharp angles. A 1999 study by psychologists at the Otto-von-Guericke University of Magdeburg in Germany and Uppsala University in Sweden examined seating in a different setting. boosting the number of questions pupils asked. then his research assistant. The semicircle configuration increased student participation. subjects significantly preferred those with curves. schools and stores. The examples of each item were identical except that some had curved or rounded edges.’ ” He acknowledges that an object’s contour is not the only element that informs our aesthetic preferences. carpeting is much harder to clean than traditional hospital flooring—and may present a health hazard in some settings—so it may not be appropriate for places such as an emergency room. filling a living room or waiting room with furniture that has rounded or curved edges could help visitors unwind.” he says. such as sofas and watches. scientists discovered that the common practice of placing chairs along the walls of resident day rooms or lounges actually prevented socializing. the researchers rotated a class of fourth-grade students between two seating arrangements: rows of desks and a semi circle of desks around the teacher. “Very basic visual properties convey to us some higher-level information such as ‘Red alert!’ or ‘Relax. according to a 2000 study led by health care design expert Debra Harris.) “Maybe sharp contours are coded in our brains as potential threats. which is involved in fear processing and emotional arousal. The neuroscientist found that the amygdala. such as hospitals. Bar provided some support for this theory in a 2007 study in which subjects again viewed a series of neutral objects—this time while their brains were scanned using functional magnetic resonance imaging. so we’re almost looking at the . Thus. A better plan to encourage interaction. (The brain may sense a greater hazard. But all other things being equal.
social withdrawal. mood. experts believe. Well-designed special care units for Alzheimer’s patients reduced anxiety. concentration. Scientific American. “Because of advances in neuroscience. 2009 at 7:43 pm . 2009 at 5:42 pm [. we can understand our responses better.” U. or trackback from your own site.C. science.” Clemson’s Allison says. “We can understand the environment better. generalized use of them? That’s what we’re all struggling with. we can begin measuring the effects of the environment at a finer level of detail than we have before. landscaping. Selgas Cano architecture office. and we can correlate them to the outcomes.] Door by Door Sixteen How rooms and architecture affect mood and creativity [. “Building Around the Mind”. architecture. according to a 2003 study by Zeisel and his colleagues. suggests a 2001 report by investigators at the University of Georgia.” Note: This article was originally printed with the title. Share: • • • • • • • • • • Tags: ADD. Environmental psychology. rooms. Louis Kahn.0 feed. creativity. art. Ianny Says: June 28th.problem through a straw. I just get chills when I think about it. the occupants benefit. design. well-being This entry was posted on Saturday. room. “Now we need to find more general patterns.. You can leave a response.” The struggle should pay off. 2009 at 5:38 pm and is filed under architect. architecture. ergonomics. interior design. depression and psychosis. design... You can follow any responses to this entry through the RSS 2. because when designers fabricate buildings with the mind in mind. 11 Responses to “How rooms and architecture affect mood and creativity” 1. May 2nd. Emily Anthes. Jonas Salk. focus.] 2.S. green..D. by Iwan Baan | Ouno Design Says: May 2nd. aggression. How do you take answers to very specific questions and make broad. And school design can account for between 10 and 15 percent of variation in elementary school students’ scores on a standardized test of reading and math skills.’s Edelstein says.
The photos transported me from my well-worn work space.. Design + Build | People and Space Says: March 10th. Thanks for visiting!I stumbled across an incredibly interesting article yesterday – How rooms and architecture affect mood and creativity.. Can Building Design Help Mood? : Sensing Architecture by Maria Lorena Lehman Says: September 8th.com Says: September 2nd..] 8.] The 99%.] stumped? Blame the cube.] RSS feed.. (It is a [.. Tushita Singh Says: May 17th..... OUNO Design.. I found a fascinating Scientific American/Mind article which explains the link between [.] 4. Soon the words were incidental.. 2009 at 1:06 pm [.] couldn’t help but stare at the luscious photos. it is therapeutic for the weary soul.. Related Posts:Architectural Design for the Human Eye5 Ways Hospital Design Influences [.I sincerely wish that the educational institutions and corporate organizations in India particularly.. It contains an article from Scientific American Mind from about a year ago. 3/8 « Someday I'll Have a Paisley Couch Says: March 8th.... Fuad Ahasan Chowdhury Says: September 7th. 3..] 9.. How Rooms and Architecture Affect Mood and Creativity.] 6.] Carliner.The symmetry of the design – the way the walls frame the sapphire blue sea and sky and horizon – is not only picturesque. 2010 at 10:27 am [. 2010 at 10:28 pm Very interesting and a thought provoking article. [.] 7. via Ouno Design.. take a serious note of it… . 2009 at 3:02 am [. 5.. 2010 at 8:59 pm [. Architecture’s Impact on Creativity | Creative Reaction Says: March 17th. 2009 at 3:38 am amazing. along with some [.. Saul. 2010 at 2:20 pm [. The space of creativity | TheWriteElizabeth. each surface covered with papers or books.
] is no doubt that art and architecture can affect mood.. 2010 at 5:59 am . Arts and Punishment « Philly Design Blog Says: August 26th. design will factor into your [.] 11.10.. From the view out your window to the height of your ceilings to the color of your walls.. How rooms and architecture affect mood and creativity « All Things Brain Says: August 27th.. 2010 at 6:10 am [.