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anonymous survey.   ´ifficulty: Moderately Challenging Instructions ° ° how to write a swot analysis report The first step in writing a SWOT Analysis Report is to identify the company's strengths and weaknesses Three questions that can be asked are: What is the company's reputation? How do consumers feel about our product or service? Is our customer service excellent? If the company's reputation is good. this would be a weakness However. for example. this would be considered a strength Otherwise. one way to find out about the company's reputation is to hire an outside firm to take an independent. current customers and potential customers their opinions of the company D D . asking employees.

what are the possible consequences? ´oes my company have the resources? Read more: How to Write a SWOT Analysis Report | eHow com http://www ehow com/how_þ°þ ·°r_write-swot- analysis-report html#ixzz°rlzGXPKo r    . four questions to ask are: What is the latest trend in my field? Have my competitors taken advantage of the trend? If I do not take advantage of the trend. swott analysis The second step in writing a SWOT Analysis Plan is to identify opportunities Two questions that can be asked are: Are there other distribution channels. and demographic or population that we can expand? Can we diversify our product to make other product lines? [ [ how to write a swot The third step in writing a SWOT Analysis Plan is to identify threats Five questions to ask are: Who are our main competitors? What do their product line/services consist of? What are their manufacturing capabilities in comparison to our capabilities? What are their distribution channels and geographic locations? What market share do they have in comparison to our company? r r swot analysis trends The fourth step in writing a SWOT Analysis Plan is to identify trends This is very important because trends change. therefore. failure to keep abreast of trends could lead to your company's demise For this reason. geographic locations.

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while an airplane crash would be a threat mainly to the airline industry This section covers anything outside your company that could cause you to fail in business þ þ Wrap it up Once you've identified your strengths. opportunities and threats. weaknesses. but it's one of the most important In this section.  ´ifficulty: Moderate Instructions ° ° Lay out all the strengths your company possesses that will make your product launch a success This could include things like a good management team. put it all together and look to the future Focus on the opportunities section. and decide how your company will proceed to succeed in future endeavors Read more: How to Write a SWOT Analysis | eHow com http://www ehow com/how_D[°¢¢r[_write-swot- analysis html#ixzz°rmnXq00 . you need to identify problems that could cause you to fail Perhaps you see a lot of employee turnover. financial backing or a history in the field It's basically anything that would help your business become successful D D Evaluate your weaknesses This is one of the hardest parts of a SWOT analysis. or your business lacks the funds and brand awareness to compete with bigger firms [ [ Look for the opportunities available to you This section of your SWOT focuses on the things that you could use to get ahead If you're selling widgets to customers and you notice that there's a lot of competition between your suppliers. you may be able to cut a deal to get the widgets cheaper This would let you sell your product for less than your competition's r r Learn about the threats to your success An economic recession poses a threat to almost every industry.

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including where problems lie You may also want to provide an anonymous response avenue."  " c   ´ifficulty: Moderate Instructions ° ° Take a look at the competition You cannot possibly know what your company is lacking if you don't know what your competition is doing D D Look at geographical and sociological factors of office and operation location Consult general market data from your region to see if they are a contributing factor in the success for your business [ [ ´o some market research Enlist a research firm to analyze your customer base and learn what they expect Take your findings and compare them to what your company provides r r Have a staff meeting In most cases your staff will see things that you don't. to aid in identifying weaknesses þ þ Collect your findings and organize them into groups under the weaknesses heading of your SWOT analysis Ëe sure to include things like missing assets. lacking skills and unemployed resources   Word your weaknesses carefully These items need to be stated in the negative and you need to be specific with each weakness Read more: How to Write Weaknesses for a SWOT ´iagram | eHow com http://www ehow com/how_D°D°·D _write-weaknesses-swot-diagram html#ixzz°rmvD0JG . such as a suggestion box.

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since they form part of the basis for analyzing the potential impact of the opportunities and threats Focus on the top three to eight strengths and weakness of the organization or department Provide details on each strength and weakness Rather than simply list all the strengths and weaknesses you can think of. rather than on multiple perspectives. potential new technologies and all other changes you foresee. but also look at allied industries. so incorporating interdisciplinary perspectives will greatly enhance the value of the analysis D D ´evelop the Strengths and Weaknesses sections first. even if you are not sure if they are a threat or an opportunity It . provide insight into how each originated For a truly effective analysis. suggest ways to enhance strengths and minimize weaknesses [ [ Gather information on overall industry and economic conditions to gain insight into both Opportunities and Threats ´on't analyze only your industry. the growth of the industry." "     ´ifficulty: Moderate Instructions ° ° Gather information from various departments on company strengths and weaknesses. to make your SWOT analysis better Look at factors such outsourcing. as in a basic SWOT analysis. and the economy as a whole. solicit information from all members of the department--everyone has valuable insights to share Many quickly-made SWOT analyses are based solely on the creator's interpretation and understanding of a business situation. if the SWOT analysis is for an entire organization If the analysis is for a single department. without details.

and which are opportunities ´on't hesitate to identify a development as potentially both. highlighting which contingencies could make a new factor a threat. and ways of taking advantage of all opportunities Read more: How to Write a Good SWOT Analysis | eHow com http://www ehow com/how_ [r·_write-good- swot-analysis html#ixzz°rm¢DUlcQ r    . and which contingencies would make it an opportunity--something that will add greater depth the the analysis Identify three to eight threats and opportunities To enhance the value of the SWOT analysis. market share and other factors that will help you identify how much of a competitive threat they are þ þ ´etermine which changes and developments in your industry are threats. looking at their product lines. is quite possible for some factors in your industry to be both You will analyze the potential impact of all changes in the light of your strengths and weaknesses r r Identify your top competitors Analyze those organizations. offer possible responses to all threats.

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 ´ifficulty: Moderate Instructions ° ° Lay out all the strengths your company possesses that will make your product launch a success This could include things like a good management team. but it's one of the most important In this section. you need to identify problems that could cause you to fail Perhaps you see a lot of employee turnover. or your business lacks the funds and brand awareness to compete with bigger firms [ [ Look for the opportunities available to you This section of your SWOT focuses on the things that you could use to get ahead If you're selling widgets to customers and you notice that there's a lot of competition between . financial backing or a history in the field It's basically anything that would help your business become successful D D Evaluate your weaknesses This is one of the hardest parts of a SWOT analysis.

your suppliers. weaknesses. and decide how your company will proceed to succeed in future endeavors Read more: How to Write a SWOT Analysis | eHow com http://www ehow com/how_D[°¢¢r[_write-swot- analysis html#ixzz°rmnXq00 . put it all together and look to the future Focus on the opportunities section. opportunities and threats. while an airplane crash would be a threat mainly to the airline industry This section covers anything outside your company that could cause you to fail in business þ þ Wrap it up Once you've identified your strengths. you may be able to cut a deal to get the widgets cheaper This would let you sell your product for less than your competition's r r Learn about the threats to your success An economic recession poses a threat to almost every industry.

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Introduction to the SWOT Analysis . : .

weaknesses. opportunities and threats It's usually used« More .? How to Use a SWOT Analysis A SWOT analysis evaluates strengths.

.See All Articles in this Essentials ? How to Write an Analysis Report In an analysis report. the writer attempts to solve a« More . sometimes called a recommendation report.

See All Articles in this Essentials ? SWOT Ëusiness Analysis A SWOT business analysis is identifying strengths. . opportunities and threats of a« More . weaknesses.

Weaknesses. Opportunities. Threats") analysis is a tool used by«More . .See All Articles in this Essentials ? Format for SWOT Analysis A SWOT (for "Strengths.

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? About SWOT ´iagrams A SWOT diagram is simply a visual representation of the SWOT business analysis The diagram is a«More .

.See All Articles in this Essentials ? How to Prepare a Cash Flow Analysis Preparing a cash flow analysis helps track your transactions An integral part of business« More .

See All Articles in this Essentials ? Ëusiness Situation Analysis A business situation analysis enables a company to develop an effective strategy Put together a« More . .

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.See All Articles in this Essentials ? ´efine Factor Analysis in Marketing Statistics are used in a variety of fields from sports to television viewing to business Factor« More .

. the investor has to be honest with« More .See All Articles in this Essentials ? How to Explain a Ëreak-Even Analysis In order to get money back on an investment to break even.

See All Articles in this Essentials ? How to Write a Statistical Analysis Report You have the statistics Now you must write a report Ëut how do you share your findings?« More . .

.See All Articles in this Essentials ? Stock Portfolio Analysis Stock portfolio analysis brings together the inherently conflicting goals of maximizing« More .

See All Articles in this Essentials ? What Is Financial ´ata Analysis? . .

The primary goal of financial data analysis is to maximize the wealth of the shareholders and« More .

.See All Articles in this Essentials ? How to Calculate Ratio Analysis Ratios are primarily used as a way to quantify a comparison between two different items In« More .

weaknesses. . opportunities.See All Articles in this Essentials ? IKEA SWOT Analysis A SWOT (strengths. threats) analysis allows a company to evaluate its«More .

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? Microsoft SWOT Analysis SWOT stands for strengths. opportunities and threats It is an analytical tool to«More . weaknesses.

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late to the market. or potential new products ¢ ¢ Lastly. and customer feedback What opportunities do you see for your product or business? An opportunity may be a partnership with another firm. an expansion of a product line. ? Competitor or market research (see my other article on how to obtain competitive intelligence)   If using a computer. market forces. think about the strengths your particular business or product brings to the market place Strengths should be unique to your business and truly areas in which your company excels ´o you have a patent on the product? A resident expert who can pitch the product better than anyone else in the industry? An excellent customer service reputation? Superior packaging. since part of your marketing strategy should be to fix the weaknesses Weaknesses may include poor delivery time. an easy to copy product. shipping. growth or expansion? Typical threats include the poor . and propels your plan forward. since anything further is usually "pie in the sky" thinking and will change depending on the economy. market analysis demonstrating new customer segments as yet untapped. using either bullet points and phrases or very short. open Microsoft Word Create a Table with eight boxes Make the top two horizontal boxes skinny. make the next row skinny and leave the last row fat You can also simply draw this diagram on paper D D In the skinny headers across the first row. or anything that a competitor can exploit to take business from you ! ! Moving on the Opportunities section. look at the Threats facing your business Threats come from outside the firm (weaknesses are always internal weakenesses) What is threatening profitability. declarative statements List only those strengths your firm or product truly excels þ þ Next. type or write the words "Opportunities" in the first box. look at the Weaknesses Every product or company has weaknesses ´on't be afraid to list them A frank assessment serves you in good stead. and "Threats" in the second r r Now begin to fill in the boxes Focusing first on the Strengths box. high price point. niche markets. design? These are all strengths Ëegin to list them. begin listing what you view as the Opportunities for your product or business within the time frame of your marketing plan It's best to look only six months to a year out. write or type the words "Strengths" in the first box and "Weaknesses" in the second [ [ In the third row. the other skinny row. leave the second row fat.

the next step is to incorporate it into a business plan or marketing plan The marketing strategy and tactics should address areas within the SWOT that you've pinpointed Typically. economy. great customer feedback. and fast shipping Weaknesses are that artists can jump to other companies at any time and competitors can easily purchase the same wholesale products (if they can find the distributors) Opportunities may exist among various niche markets. new competitors. and tactics including finding new outlets that will avoid the threat of new taxes if they can Now you can see from this example how one uses the information in a marketing SWOT analysis to think through various parts of the marketing or business plan This is only a very small. mentor or impartial business person review it Chances are they'll see areas for improvement Incorporate their feedback ï ï Once your SWOT analysis is complete. have a colleague. rising manufacturing prices. proposed internet tax hikes. and new government mail order taxes To address this. new government regulations or taxes. while tactics incorporate strengths and minimize weaknesses An example is a SWOT analysis for a retail giftware firm The firm's strenghts include unique artwork. incorporating a customer feedback and rating system on their site. simplistic exercise Usually the results of the SWOT occupy many pages within the marketing plan and can be quite detailed . strategies exploit opportunities and threats. such as gifts for teachers. our fictional gift company now proposes a strategy of communicating the value proposition of unique art. friend. or anything outside your company · · Now that you have your SWOT analysis complete. doctors or nurses Threats may be from rising importations costs.

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