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ENERGY SOLUTIONS

by Carminda David and Jessica Lapeña

August 2010

........................................... 12 Printed Documents.......................................... 7 Design Elements.................................................. 17 ..................................... 14 Business Cards....................................................................... 3 Configuration.................. 16 References........................................................................................................................................................................................................ 2 Logo.................................................................................................................................................................................................................................................................................................................................................................................................................... 4 Colour............ 5 Requirements and Prohibitions........................................................................................................................................................... 15 Envelopes.. 14 Letterheads......Introduction.......................... 10 Typography. 3 Concept.......

In order to ensure consistency in the brand’s visual aspect. 2 . “Sustainable Energy for a Sustainable Commu- nity” communicates succintly the company’s mission and vision. this Corporate Design Manual has been created. It serves as a guide to the application and usage of the Apollo Energy Solutions logotype and other trademark design elements. Apollo Energy Solutions is a new multinational non-profit foundation which targets sustainable rural energy production. The company motto.

The modern lines in the Apollo Energy stands as a symbol of the company. tions client. ART DECO SUN MODERN LINES The sun. Solutions logo suggest technological in- The Art Deco style suggests the carefree. CONCEPT The Apollo Energy Solutions logo takes inspiration from two pre-dominant visual design ideas. 3 . as our main source of energy. novation and the forward=thinking nature happy lifestyle of an Apollo Energy Solu. of the company.

The letters “A-P-O-L-L” must never be tive nature of the sun.” 4 . the subtext “Energy Solu.” The last letter “O” is substituted with a sun that stands for solar power and the genera- graphic. of 20th Century Art Deco. “O” in “APOLLO. depending on the situation.CONFIGURATION The Apollo Energy Solutions logo is a combination of text and graphics. It is a stylized yellow TIONS.” However. The letter “O. graphic acts as a substitute for the last letter tions” may be omitted. therefore it is a logotype. ENERGY SOLUTIONS TYPE LOGO The type spells out “APOLLO” (without the last The logo takes inspiration from the jagged lines letter “O”) and the subtext “ENERGY SOLU. The style of the graphic separated from the graphic substituting the last stands for life and a carefree approach to it.

Yellow HKS 5 Black (100%) (Pantone 116 C) Yellow is the color of the sun.” ily legible lines of text. 5 . It also stand for life. No other colors (not considering Grayscale mode) may be used. “Sustainable Energy black for the logo type allows for eas- for a Sustainable Community. the use of company motto. It can Black is simple. COLOUR The logo consists of two official colors. Yellow (Pantone 116 C) and Black (100%). ness. bold and clear. In line with these concepts is the For technical considerations. stands for efficiency and conciseness. energy and happi.

“APOLL” and “Energy Solutions” must always be in Black ENERGY SOLUTIONS (100%). The Apollo Energy Solutions logo in Grayscale mode. 6 . The logo is always placed against a white background. The SUN and LINE must always be in Yel- low (Pantone 116 C) while the type. 7) must be used as the logo’s initial background.COLOUR The Apollo Energy Solutions logo in CMYK colour mode. In instances where the logo needs to be placed against a dark background. a white rectangle fol- lowing the appropriate margins (see p.

relative to the present size of the logo and not subject to any standard unit of mea- surement (i. REQUIREMENTS & PROHIBITIONS MARGINS The Apollo Energy Solutions logo must maintain an all-around margin equiva- lent to the height of at least one line of the “ENERGY SOLUTIONS” text. 7 . VARIATION The Apollo Energy Solutions Sun Line can be extended to the left to act as a natural border. centimeters.e.. inches).

other angled tilts are not allowed. ENERGY SOLUTIONS ENERGY SOLUTIONS 8 .REQUIREMENTS & PROHIBITIONS ORIENTATION The logo must maintain an upright hori- zontal orientation. only a 90 ° clockwise tilt is allowed. Like- ENERGY SOLUTIONS wise. In cases of rotation. The logo must not be turned upside down or ENERGY SOLUTIONS rotated 90 ° counter-clockwise.

Do not change the spacing between ele. Do not separate elements in the logo. ibility. REQUIREMENTS & PROHIBITIONS Do not reduce the size of the logo to illeg. The ments in the logo. . the “Energy Solutions” type may be omit- 9 ted (see p. 4). Do not distort the logo. SUN and LINE graphics must always go together with the “APOLL” type. However.

10 . like when the colour blocks are arranged in a pattern. both colour blocks must be present. The black and yellow blocks do They can be applied in several ways. the block/s at the end may be cropped. In certain cases. Apollo Energy Solutions uses other characteristic design elements that are consistently applied in all related media. but within a single design. an exception to the 1:1 proportion rule. most not necessarily have to be adjacent to each other. Yellow HKS 5 The Apollo Colour Blocks must maintain the propor. commonly as a border or decorative pattern. Apart from the logotype. The colour blocks may be arranged in any order and any number not less than 2. tions of a 1:1 scale. APOLLO COLOUR BLOCKS The Apollo Colour Blocks are swatches of the company’s official colors. (Pantone 116 C) and Black (100%).

Do not use single blocks. Do not overlap blocks. 11 and Black) must always appear together. The two (Yellow Do not distort the blocks. Sizes of the paired blocks must always be the same. .

Apollo Energy Solutions uses its own typeface. the Apollo font. short lines of text like titles and headers. This font is mainly used for large point. 12 .

Lily UPC and Arial. like subtitles and body text. Two other typefaces. . Lily UPC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123567890 . ! ? “” Arial Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123567890 . ! ? “” 13 . may be used for longer lines of text or small point type. .

Apollo Energy Solutions has a set of printed media that must also adhere to branding guidelines in order to communicate a consistent company image. Business Card 1 Business Card 2 14 .

15 Letterhead 1 Letterhead 2 .

Letter Envelope 1 Letter Envelope 2 16 .

com/pages/mediabase/original/cd-manual-engl-20_2713.com/uploads/corpid/DTcomdirect%20guidelines.keymile.com/media/en/internet/about_keymile/media_centre/logos/Corporate_De- sign_Manual.com/photos/theurbansnapper/1331560117/ http://cgi.com/events/ http://graphicriver.net/item/abstract-vector-background-with-modern-lines/83797 OTHERS http://www.etsy.flickr.pagid.com/il_fullxfull.jpg http://www.134097079.org/blog/2008/10/beautiful-art-deco-ampersand.IMAGES http://0.thunderpuppet.ph/GLORIOUS-ART-DECO-SUN-BURST-STAINED-GLASS-WINDOW- /160432141507 http://ny-image3.tqn.pdf http://www.com/d/gomiami/1/0/a/3/-/-/sun80x80.designerstalk.gif http://www.jlfurniture.html http://www.pdf .pdf http://www.kpao.linos.html http://www.pdf http://www.de/images/stories/downloads/pagid_cd_manual_en.ebay.com/Art_Deco/Art_Deco_Game_Table/art_deco_game_table.

.Sustainable energy for a sustainable community.