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30 n 13 July 2008 n TheBusinessWeekly


High fees may deter wireless services users

independently. “Managements (UMTS, Mobile WiMAX, LTE)
End-users are willing recognize that mobile communi- from the mobile operators will
to pay more to get more cation has become vital for their further influence the venue’s de-
employees, customers, clients and cision. Rather than pay for WiFi
guests, so wireless connectivity is access, customers and guests may
Jim Paolo Joquico
now an expected amenity within opt instead to connect via an avail-
Charging unreasonably high fees vices, we don’t believe that these their facility,” he said. able 3G/4G wireless technology,”
for wireless services, most specifi- customers expect to get wireless The MobileAccess official add- he added.
cally WiFi (Wireless Fidelity) ac- internet access for free.” ed that the question of whether Ultimately, it all boils down to
cess, in business, hospitality and This is where the concept of these venues should keep access the attractiveness and practicabil-
public venues such as hotels and competition kicks in for the man- to the technology free or see it as ity of the offer. “When a venue
convention centres may affect cus- agements of these venues. “How- another revenue stream is a busi- charges for wireless Internet, the
tomer behaviour towards these ever, they will certainly pursue the ness decision. Charging what the pricing must be fair when com-
technologies, but end-users are most attractive service options. market will tolerate is a rule of pared against the customer’s other
said to be willing to pay more to Generally, customers are willing thumb. wireless options,” Martinage said.
get more. to pay more for a variety of rea- “However, with data connec- MobileAccess, having launched
Lou Martinage, director for sons, such as higher throughput, tivity becoming an expected ame- its Dubai office in March this year
product marketing of MobileAc- broader coverage and improved nity, venues must weigh the value to serve the Middle Eastern re-
cess, a US-based provider of in- quality of service,” Martinage told of charging for WiFi access versus gion, has a roster of global clients
building wireless coverage solu- The Business Weekly. the potential negative impact on including Aladdin Resort and Ca-
tions, said, “While it is true that Increasingly, venues are recog- customer satisfaction.” sino, University of Phoenix Stadi-
charging high fees may deter cus- nising the need for a comprehen- “In addition, the emergence of um, Lehman Brothers, Melbourne
tomers from using wireless ser- sive wireless coverage system high-speed wireless data services Airport and Royal Dutch Shell.

HP offers new
unique service
Saudi IT market set to IBM introduces
new software
for companies
TBW Bureau
touch $5b by 2012 TBW Bureau
Cognos, an IBM company, and the
TBW Bureau mote the growth of its non-oil ver- world leader in business intelli-
HP provides a comprehensive set ticals present IT vendors with ex- gence and performance manage-
of consulting services designed to Netgear, a worldwide provider tensive opportunities to leverage ment solutions, announced that
help communications companies of technologically advanced and this market, which accounts for IBM Cognos 8 Business Intelli-
improve their competitiveness as branded networking products, 40 per cent of the Middle East’s IT gence software is now available,
they adapt to the convergence of has partnered with ICC, an es- spending. for the first time, for Linux on
telecom, IT and entertainment. tablished IT company in KSA, to “We recognise the importance System z.
Building on its deep experience leverage the burgeoning demand of establishing strong alliances With IBM Cognos 8 BI for
in these industries, HP has creat- for networking products in the with leading IT companies such as Linux on System z, customers
ed Solutions Consulting Services country. ICC,” said Ahmad Zeidan, chan- can report and analyse trans-
(SCS), an integrated portfolio of The Saudi Arabian IT market nel sales manager, Netgear Mid- actional systems directly on the
services that translates custom- is currently witnessing an unprec- dle East. mainframe, so workers across an
ers’ strategies and business needs edented growth, with projections “This partnership with Net- organisation can use information
into actionable solutions. With for the booming sector to reach gear will make available techno- to quickly identify and respond to
HP SCS, communications service $5 billion by 2012 as companies logically-driven solutions to KSA’s critical business trends. Highly
providers can identify new rev- in the oil and gas, telecoms, real most important industries, which targeted information delivery and
enue opportunities, enhance the estate, financial and retail indus- will help them maximise the op- analysis capabilities let knowledge
customer experience, improve op- tries continue to reinforce their IT portunities within this booming workers, ranging from front-line
erational efficiency and manage infrastructure. market,” said Basheer Al-Jabri, managers to executives, receive
the risks of new technology imple- The Kingdom’s efforts to pro- president, ICC Group. strategic business information
mentation. where, when and how they need it
Ahmad Zeidan with Basheer Al-Jabri
At the core of HP SCS is a to make better business decisions.
unique set of assets called HP A result of IBM’s rapid assimi-
Cosmos, which includes intel- lation of its acquisition of Cognos,
lectual property, methodologies, the product unites the proven re-
processes and best practices. Em- porting and analysis capabilities
phasising a holistic approach, HP of IBM Cognos 8 BI with the pow-
SCS helps service providers re-ex- er and reliability of IBM System z.
amine their business strategies, This allows organizations across
services, processes, organisations industries to leverage their main-
and systems to expose key inter- frame investments to improve
relationships, then lays the foun- decision-making and overall busi-
dation for change. ness performance.

TBW July 13 (b).indd 30 27/7/08 10:38:20