9th December, 2019

Pearl Continental Hotel

Karachi

Platinum Sponsor Beverage Sponsor Associate Sponsor Media Partner Organized By

GII
Supporting Partners
Tech Partner Digital Partners
About CMO Conference:
Moving from talk to action in an era of CMO accountability for authenticity, trust, purpose,
cultural dialogue, human connection, technological innovation and business growth.
Join us as we come together to celebrate marketing innovation, thought leadership, the new
dynamics of brand engagement, CMO influence and our tech-driven future at the 1st CMO
Conference in Pakistan. At our elite, welcome just assembling of the world's top promoting
pioneers you’ll gain valuable insights from your peers and premier speakers, the opportunity for
dialog and ideas-sharing, and a chance to explore the new frontiers of marketing, advertising
and brand-building. You’ll leave inspired to create change and test the boundaries of what’s
possible as you drive not just brand but business growth.

Are there new purchaser ventures with the consistent difference in contact focuses? Advertisers
have never been in a greater situation than today, and furthermore have never been in a more
associated time than now. Computer based intelligence, AR, AI and the opportunity to
coordinate information with insight; Programmatic, Blockchain, Chatbots, Brand Safety, trust
shortfalls, and the rundown is interminable. Some state that Marketing isn't a vocation,
assignment or office. It's what happens each time you draw in with your purchaser. This
Conference will update you with what's truly going on in the Pakistani commercial center.
 Speakers & Panelist

CMO Conference 2019 CMO Conference 2019

Humayun Shaikh Amir Iqbal Syed Fakhar Ahmed Omar Abedin

Director Marketing CEO CMO Former Director Marketing
Unilever Engro FERT K-Electric Careem

Muhammad Ammar Hassan Shamsah Virani Agha Zohaib Noman Mirza

CMO Director Marketing Managing Director Head of Marketing
Daraz Aga Khan University Mindshare Foodpanda
9:30-10:00 Registration and Networking
10:00 Inauguration by Chief Guest
10:05 Welcome Note by Global Industries Intelligence
10:10 Keynote Speech

From CMO to CEO: Bridging the Gap

In this session a CMO turned CEO will discuss their journey and give tips on how marketers can challenge perceptions
10:15 and exhibit their influence when it comes to driving company strategies.

The Influential CMO: Role and Responsibility

This session will focus on the role of CMO influence—what it looks like—and how CMOs must regard the responsibility
10:35 that comes with voice and visibility.

What Makes a CMO?

This session will comprise of recruiters and chief Human Resource executives as they share their insights into the new
requirements and resources for the chief marketing role and discuss the possible changes in these requirements and
11:05 resources in the future.
11:25 Coffee Break

Leaders of Change: The CMOs Role in the Digital Era

This session will touch upon the key attributes CMOs must possess in order to adapt to their tech savvy customers and
11:45 how to form marketing teams that can embrace the advancement in technology and data in this era.

Panel Discussion: All about Media, Content & Product Partnerships

This session will discuss missed opportunities and digital possibilities, how technology is harnessed for content and data,
12:05-12:50 become technology digital marketing / social media marketing.
1:00-2:00 Lunch Break

Trends, Hashtags and Lives: Catering to the Digitally Savvy Generation Z

This session will discuss the importance of developing marketing strategies to the needs of a global generation that has
grown up on social media, customer engagement via lives, vertical videos, quizzes, stories and various other social media
2:00 features and influencer marketing.

Artificial Intelligence Can Be Your Competitive Advantage

The session discusses how taking initiative to learn and experiment with AI can enable marketers to drive revenue
2:20 growth and can be beneficial for their brands

Marketing goes from Spray and Pray, To Locate and Engage:

The session will discuss how bringing Location Intelligence, OOH Media and IoT technologies bridges the Offline-Online
2:40 gap with the objective of delivering omnichannel consumer engagement
3:00-3:20 Coffee Break

Empowering Consumer:
This session discusses how advertising is increasingly about empowering consumers with the right information. The role
3:20 of both traditional marketing, data-driven insights and marketing effectiveness.

Marketing for Everyone

This session will focus on inclusivity in marketing, women centered approach and brand humanity--human centered
3:40 approach.
4:00-4:45 Panel Discussion: Should brands take a stance or get behind a social issue?
4:45 Ending note
 PLEASE COMPLETE THIS FORM AND EMAIL BACK TO
MUHAMMAD SAMI RAHMAN
EMAIL: SAMI.RAHMAN@GIINTELLIGENCE.COM
+92 300 0645 945
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Global Industries Intelligence reserves the right to change the date, venue of, or speakers at the training course should circumstances require @ GII
CMO CONFERENCE 2019
9TH DECEMBER, 2019
PC HOTEL, KARACHI
CONFIRMATION DETAILS
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Registration Fee:
Book and pay till 31st October, 2019 PKR 15,000 +SST
Book and pay after 31st October, 2019 PKR 18,500 +SST
Premium Discount
Bring 5 or more delegates and get 5% discount.
Bring 10 or more delegates and get 10% discount.
Payment Method:
Bank transfer within five working days on receipt of invoice.