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Profile of the Company

Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay found PepsiCo, Inc., through the merger of the two companies.


Mumbai Head Office: Registered Office: Off Sion Road, Chembur, Mumbai-400 088. Tel-2556 4001.


Out for a bigger chunk of the ever-growing cold drink market. Though out the glove these major players have been battling it. virtually a luxury. Pemberton & Robinson laid the first foundation of this beverage when an average nine drinks per day to begin with. battle it out for.INTRODUCTION It all began in 1886. In 1894. when a tree legged brass kettle in Hohn Styth pemberton’s backyard in Atlanta was brewing the first P of marketing leged. 4 . India’s one time cola king and his bouts of pistol shooting. The huge amount invested in fracture has never been seen before. The syrup combined with carbonated the soft drink market. By the 1950’s Colas was a daily consumption item. Expect now to hear the boon of cannons when the Coca Cola & Pepsi co. as the Jordon goes a bigger share of throat. Gone are days of Ramesh Chauhan. courtesy a candy merchant from Mississippi. India is now the part of cold drink war. Now this battle has begun in India too.cola variants of this product like orange & Lemon. this beverage got into bottle. which is now the chief ingredient of the world’s favorite drink. stored in house hold freezes. Both players seen an enormous potential in his country where swigging a carbonated beverage is still considered a treat. the two American Cola giants have cleared up the arena and are packing all their power behind building the Indian franchisee of their globe girdling brands. It is estimated that this drink is served more than one thousand million times in a day. Now. Soon were born other non.(2) The Atlanta based coca cola co. the soft drink industry has been dominated by three major player – (1) The New York based Pepsi co. Inc. upping volumes as sales grew. Unaware the pharmacist has given birth to a caromel colored syrup. (3) The united Kingdom based Cadbury Schweppes. By buying over local competition.

industry observers are of the view that Pepsi has definitely stolen a march over its competitor coke.In colas. at present as there are three major players coke. Pepsi and Cadbury and there is stiff competition between first two. As the mega event of this century has started. cricket events and many more other events. Apart from numbers.  Availability  Visibility  Cooling  Range AVAILABILITY Availability means the presence of a particular brand at any outlet. taking the hardship route prior to liberalization and weighed down by export commitments. VISIBILITY Visibility is the presence felt. the consumer will go for that. Pepsi has made qualitative gains. both Pepsi and coke have started. Pepsi outlets are on one side & all the other colas put together on the other. The soft 5 . then its availability is of no use. if any outlet has a particular brand of soft drink say. This image turnaround is no small achievements.Pepsi cola and this brand is not displayed in the outlet. The success of soft drink industry depends upon 4 major factors viz. If a product is now available at any outlet and the competitor brand is available. considering that since it was established in 1989. and the marketers are using this event – world cup football. sponsoring local events and staging frequent consumer promotion campaigns. Pepsi is already market leader and in certain cities like Delhi. While coke executive scruff at Pepsi’s claims as well as targets. Now. The foremost is its image.

Range availability means the availability of all SKU (Stock Keeping Units). The company is possibly the largest employer.drink must be shown off properly and attractively so as to catch the attention of the consumer immediately. gets more sales then the one which is not. which is available chilled. marketing. About PEPSI PepsiCo is the 18th largest American Company with its worldwide operations in 190 countries. PepsiCo has set up a fully integrated operation in India. distribution. research and development. snack foods. The brand. which affects the sale of the products of a particular company. covering fruit/vegetable processing. RANGE This is the last but not the least factor.manufacturing. even if it is more preferred one. beverages and restaurants. COOLING As the soft drinks are consumed chilled so cooling them plays a vital role in boosting up the sales. including franchising of beverage territories for beverage business and restaurants it has set up a holding company to further accelerate growth in the future through new initiatives and 6 . exports.

We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees. MISSION STATEMENT: "To be the world's premier consumer products company focused on convenience foods and beverages. fairness and integrity. activities to benefit society. Mirinda Lemon. Diet pepsi. economic – creating a better tomorrow than today. and a commitment to build shareholder value by making PepsiCo a truly sustainable company 7 . pepsi can. our business partners and the communities in which we operate. enjoys a leadership in Cola category." VISION: "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate – environment. we strive for honesty." Our vision is put into action through programs and a focus on environmental stewardship. Mirinda Orange. twice a day. Tropicana Product. today. Starting from a Zero base. And in everything we do. PepsiCo started its operations in India in 1989 with the formation of Pepsi Foods Limited. Pepsi. very often. Aquafina. 7Up. The company’s beverage brands are Pepsi. Pepsi services all retailers at least thrice a week and in summer. Slice. social.joint ventures.

THE ORGANISATIONAL VALUE OF PEPSI: Management Process in PepsiCo 8 .

The manufacturing team holds meeting daily at 10 am every day and decides. consumer likes and dislikes and so on. 9 . the manufacturing team does the packing & dispatching process. After getting positive signals from the Quality Control Department. 1) What to produce.D.F) Product Availability Management (P. 2) How to produce. 3) How much to produce. After producing the products the samples of these products are send to Quality Control Department for inspection and examination of these samples. Again this information is send to Manufacturing Team through customer demand form.e. a research is made by the Sales Team regarding the market situation i.Sales Team Customer Demand Form (C. what is the demand of the product.M) Manufacturing Packaging & Dispatching Quality Control According to the above chart. After this the information is given to the Product Availability Management.A.

U.c) Rinse (Chlorine 1.e.2ppm water) Main soaks (S.c) Hydro (1.c) Blown (85d.) (3% 75-80d.2% 50d. 1) Pre rinse method. 2) Pre form method. Cleaning Process Pre-rinse Pre-form Pre soak (1% 50-55d.Cleaning Process in PepsiCo: The cleaning process of the bottles involves two methods i.c) Pre final rinse jet Final rinse jet 10 .

So after collecting.L. the uncracked glasses are pre soak at 50-55 degree celcious (1%). it involves the following steps:  In the pre.  Then these glass bottles are cleaned with S. In this way the pre-rinse method gets completed and the glass bottles are ready for filling process.U. 11 . Pre-rinse method is used for glass bottles whereas Pre-form method is used for plastic bottles. Taking Pre-rinse method into consideration. There are several steps involved in Pre-rinse method as compared to Pre-form method.  Then the bottles undergo pre final and final rinse jet stage. This step called as Main soak. which is manufactured by H.Explanation: The cleaning process of the bottles in PepsiCo involves two methods which are Pre-rinse and Pre-form method. In this step the bottles are cleaned for 7 minutes at 75-80 degree celcious (3%).  Then these bottles are cleaned with water at 50 degree celcious. these bottles are minutely examined and then the crack glass bottles are thrown out.  After examination. soap. The bottles that are collected come in a very bad condition.L Company.rinsing method the empty bottles are collected from the shop.

 In the last step the plastic bottles undergo final rinse jet stage and thereby the process gets completed. The pre-form method involves the following method:  The small tubes as shown in the diagram are blown at 85 degree celcious. This is a short process of cleaning the bottles as compared to Pre-rinse method and this method is applicable to plastic bottles only.  In the second step the bottles are rinse with chlorine water (1. Then these bottles undergo through a heating process where the bottles are given same size and shape. As a result these tubes are converted into big bottles.2 ppm). 12 .Explanation of Pre-form method: The second method of cleaning the bottles is the Pre-form method.

sugar and co2 and very important ingredients. sugar and co2. when the drink filled in the glass bottles then it is dipped in hot water. 13 . flavor oils. Great care is taken by the company to ensure that the brands of Pepsi-Cola deliver the best taste and satisfaction to the consumer. So best technology and care is been taken to improve the quality of the water. taste and consumer are given highest priorities. Where as in case of other soft drinks. Among these ingredients water. In case of Mangola drink. sugar and co2. citrus.A which has to be followed by all the plants in order to enhance the quality of the products. There are certain standard procedures given by the company that in U.Quality process in Pepsi-Cola Company At Pepsi-Cola. quality.S. The temperature of the water is 90 degree celcious. Ingredients for soft drinks are Kola nuts. carbon is present and therefore the above process is not followed. The procedures that is required for the purification of water. sugar and carbon has been explained in the flowchart. There are procedures and steps followed by the company in order to purify the water. Continuous efforts are been made at each and every stage in order to enhance the quality of the products. sugar and co2. vanilla beans. As Mangola does not contain carbon this process is followed in order to kill the microbes. water.

Water storage and purify tank: The diagram given below shows the water standardization process. 14 .

Flowchart for Water standardization: Water Chlorine (6.F) Activated Carbon Filter (A.F) To remove Chlorine Polisher (candle filter) 15 .8ppm) Sand Filter (S.C.

The sample of this water is send to the U S lab and the instructions to treat the water are given by them. According to their instruction they follow the following process: 16 .5m 1m Ultraviolet rays Bevg. H2O Explanation: Initially the water is collected from BMC and it is stored in a tank.

it undergoes through polisher. This done in order to remove chlorine from the water. water passes through Ultraviolet rays and at the end we get pure water. In the above it has been seen that for purifying the water it undergoes through various types of filters.  After adding chlorine the water passes through Sand Filter.C and it is stored in the tank.8 ppm. The water is collected from the B.  After passing through Activated Carbon Filter. So these filters play an important role in the purifying process.  Then the water passes through 5-micron and 1-micron. 17 .  Finally.M. This polisher is called as Candle Filter. After storing in the tank chlorine is added which a cleaning agent at 6. This is done in order to remove fine particles of chlorine. So great care is taken by the company for the maintenance of the filters. The filters are cleaned or replaced as and when required.  Then this water undergoes through Activated Carbon Filter.

18 .Sugar standardization tank: The diagram given below shows the sugar standardization process.

30 min) Filter Acid Filter Press (80d.Flowchart for Sugar standardization: Sugar Sugar dissolving Tank+H2O (80d.c.) P.E (25d.H.) 19 .c.c.

20 .  Then it undergoes through filter press at 80 degree celcious. F.Sugar syrup +conc.  Then the sugar is treated with filter acid. salt & flavors. Sugar Explanation: In India there is no industry producing sugar specifically for soft drinks. The procedures for preparing sugar are as follows:  Initially the sugar poured into a tank and then water is added to it. So the company has to prepare the sugar in the factory itself and for making the sugar they has to follow certain procedures by which they can prepare sugar especially for soft drinks. The sugar is dissolve with water at 80 degree celcious for 30 min.

Flowchart for Carbon-di-oxide standardization: 21 . And the place where the sugar is added with concentrated flovour the room temperature is 20-25 degree celcious. The concentrated flavour is kept at a room temperature of 5-10 degree celcious. the sugar syrup is prepared in which concentrated salt and flavour is added. where sugar is heated at 25 degree celcious. After this process. Pre Heating Process takes place.  Finally. In this way flavoured sugar is formed.

9% Vaporized Filter Co2 Explanation:  99.Co2 99. 22 . then it is filtered for seven minutes and carbon dioxide for the beverage is prepared.9% of carbon-di-oxide is vaporized.

9% Vapourized Filter CO2 Polisher (candle filter) Filter press (80d. Explanation with the help of a chart: In the chart it can be seen that the water and flavoured sugar are mixed together at a proportion of 1:4/1:5 and it is mixed with carbon-di-oxide in a 3 phase mixing pump.c) 1m Sugar syrup +conc.c.c. F. When the water and sugar are treated they are mixed in a 3 phase mixing pump with carbon-di-oxide.H.F To remove Chlorine.C 23 . A. salt & flavors Ultraviolet rays Bevg.sugar C. 30 min) (Filter acid) CO2 99.CF Sugar Sugar dissolving Tank+H2O (80d.E (25d. H2O Bevg. Water Chlorine (6.) 5m P.8ppm) S. All this activities takes place in Beverage House.

Beverage House: Filling House: 24 .1:4 / 1:5 Proportion 3 phase mixing pump.

Products Marketed By PepsiCo: 25 .In the Filling House the bottles are filled with beverage and then these bottles are sealed and labeled and goes for packaging.

After Kurkure's enormous success. About the Brand Brand Kurkure is a crunchy new age namkeen snack brand which symbolizes light hearted fun. Aliva marks FritoLay India's creation of yet another category – borrowing ingredients & textures from biscuits & flavourful experiences from namkeens. • • Aliva was launched in June 2009 Aliva breaks the clutter in the cracker segment with its unique combination of stimulating authentic Indian flavours & good ingredients like wheat and lentils • Aliva is a baked product with zero transfats & zero cholestrol • Aliva is available in two pack sizes – Rs 12 & Rs 5 Kurkure Brand History Launched in 1999 . Promise Embodying the spirit of India. well-known actors in Indian Cinema. Brand Advantage . Kurkure has found a home in the hearts & minds of all and enjoys the position of a strong Lovemark brand in India. Lay’s Brand History 26 . It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008].All ingredients are such that are used daily in all households today for preparation of various edible items. distribution and sale of Kurkure. has become the torch bearer of fun and lovable human quirks. . Zero Trans Fats and No Added MSG.Product range Aliva About the Brand With the launch of Aliva. FritoLay India aims to create a new segment of great tasting baked savoury crackers. this perfect 'namkeen' snack. . Kurkure has 40% less Saturated Fat.Cooked in RBO (Rice Bran Oil).All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture. fully developed in India. Aliva is a product range developed in India especially for the Indian consumer & is a significant step in the company’s journey of portfolio transformation towards providing healthier and tasty snacking options in line with local consumer needs.

7UP gained market leader status in the lemon lime category by being one of the first to be nationally distributed as well as being marketed as a healthier alternative to other soft drinks. in 1947. Tropicana Brand History Tropicana was founded in Bradenton. Inc. It now has 40% less Saturated Fat. the refreshing clear drink with natural lemon and lime flavour was created in 1929. Zero Trans Fats and no added MSG! Other brands in the food category are CHEETOS and LEHAR. Further. BEVERAGES 7UP Brand History 7UP. international & Indian flavors and young imagery has established itself as a youth brand and continues to grow in the hearts and mind of its consumer! Lay’s is a SNACKSMARTTMproduct. Slice Brand History Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category. it has matured into one of the most respected beverage brands. Fido became an instant hit with his trendy look. Today it is the World's no. During the brand’s early years in India. Florida. Lay’s is made with India’s best quality fresh’s largest and favorite snack food brand. laid back attitude and refreshing take on life. 7UP was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters. USA. it has been owned by PepsiCo. 1 juice brand and is available in 63 countries. Brand Advantage For the past 2 years. simply sliced and cooked in Rice bran oil. Lemon has proven to be a clear and relevant differentiator for the brand. and then seasoned with delicious flavors! Lay’s also answers the call of the ever growing ‘health-consciousness’ trend in India. Since 1998.Lay’s . has also steadily established itself as an indispensable part of the “snacking culture” in India since its launch in 1995. 7UP’s ambition as a brand has been to capture and own the lemon refreshment territory within the clear lime category. Carefully nurtured for over 50 years. it has allowed the brand to ladder up to an emotional payoff of uplifting refreshment. with its irresistible tastes. And is now enjoyed almost everywhere in the world. Lay’s. 27 . Tropicana comes in 2 varieties: 100% Juices (sold as Tropicana 100%) and Juice beverages & nectars (sold as Tropicana). Tropicana Premium Gold was re-launched as Tropicana 100% in year 2008 Brand Advantage Categories in India.

In 2008. With refreshed pack graphics and clutter breaking advertising. with Mountain Dew emerging as the fastest growing beverage brand in the industry for the third successive year. PepsiCo invested aggressively in India in 2009. supply chain and R&D. The company's investments will continue in 2010. The investments were spread across manufacturing. This makes PepsiCo the fastest growing beverage company in India for the second year in succession. its highest volume growth in recent years. market infrastructure such as coolers. Slice created disruptive excitement in the category and celebrated mango indulgence like no other. Brand Advantage With the launch of “Aamsutra” campaign in 2008 along with a winning taste & most appealing pack graphics. . Each one of the company's portfolio of carbonated and non carbonated brands witnessed robust growth. GROWTH PepsiCo India has grown its beverage business over 32% in the calendar year 2009. 28 . And AQUAFINA mineral water. a fact underscored by the company's decision to host its Global board meeting in Mumbai last November. Slice was relaunched with a 'winning' product formulation which made the consumers fall in love with its taste. India is a top priority market for PepsiCo. It recently secured clearance from FIPB to inject fresh equity of $200 million over the next two years. Other brands in the beverages category are NIMBOOZ and MOUNTAIN DEW. Slice has driven strong appeal within the category.

opportunities and threats are as mentioned below: Strengths:  R&D for the improvement of products.  Distribution Network is also one of the biggest strength  Pepsi’s promotional schemes are far better than the coke Weaknesses:  Competitive disadvantage of having single cola product against Coke  In some cases price matters a lot Opportunities:  Stable Legal and political environment that offers good potential for growth  Income level of customers are rising there by their purchasing power akso rising  Population of India is the greatest of opportunity for the industry Threats:  One of the major threat that Pepsi is facing not from smaller organization but from its competitor that is coke  Somewhere the price of substitute product matter  Coke market penetration 29 . weaknesses.e. we found that the Strengths. technology innovation in the production process is the major strength of PEPSICO  Competitive advantage of having two clear lime product i.SWOT ANALYSIS As per our findings and survey. 7up & Mountain Dew  Economics of scale and economies of scope through large size and diversification.

Cheetos extruded snacks. Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. By dedicating ourselves to offering a broad array of choices for healthy. Tropicana and Gatorade – also make hundreds of other nourishing. with revenues of nearly $60 billion. hydrating and nutritional beverages such as Aquafina drinking water. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi. 7 UP. PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country. of which 13 are company owned and 23 are franchisee owned. Establishment PepsiCo established it's business operations in India in 1989 and has grown to become one of the country’s leading food and beverage companies. non-carbonated beverage and a new innovation Nimbooz by 7Up. Pepsi-Cola. Tropicana Twister and Slice. called Performance with Purpose. Quaker Oats. tasty foods and drinks that bring joy to our consumers in more than 200 countries.Frito-Lay. Employment PepsiCo India provides direct and indirect employment to 150. PepsiCo Boilerplate PepsiCo is one of the world’s largest food and beverage companies. Lay’s. Kurkure.GLOBAL APPEAL PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. Our main business . In addition to this. and juice based drinks – Tropicana Nectars.000 people including suppliers and distributors. The company’s high fibre breakfast cereal. Investment PepsiCo India and its partners have invested more than USD1 billion since the company was established in the country. PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands. in addition to low calorie options such as Diet Pepsi. Tropicana 100% fruit juices. including 19 different product lines that each generates more than $1 billion in annual retail sales. PepsiCo has 36 bottling plants in India. reducing our environmental impact. Frito Lay’s core products. PepsiCo’s foods company. Uncle Chipps and traditional snacks under the Kurkure and Lehar brands and the recently launched ‘Aliva’ savoury crackers. and fostering a diverse and inclusive workplace 30 . PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always. and low fat and roasted snack options enhance the healthful choices available to consumers. convenient and fun nourishment. It manufactures Lay’s Potato Chips.Gatorade. Local brands – Lehar Evervess Soda. Mirinda and Mountain Dew. One of the largest multinational investors in the country. consumers and farmers. To support its operations. isotonic sports drinks . Frito-Lay. One of the largest multinational investors in the country. Quaker. The group has built an expansive beverage and foods business. good taste. PepsiCo’s people are united by our unique commitment to sustainable growth. PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today.

please visit www. convenience as well as affordability Beverages PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi. The most effective attraction strategy was offering competitive base salaries. The company’s high fibre breakfast cereal. It manufactures Lay’s Potato Chips. Frito-Lay.Gatorade. is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. Nimbooz. Foods PepsiCo’s food division. The degree of difficulty in attracting and retaining employees varies considerably by functional area and management level. Tropicana100% fruit juices. 87% of employers experienced challenges in attracting employees. A majority of employers expect to meet these challenges in 2007. Cheetos extruded snacks. PepsiCo balances strong financial returns with giving back to our communities worldwide. Dukes Lemonade and Mangola add to the diverse range of brands. For more information. Frito Lay’s core products. while one-half of employers expect retention challenges. Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. 31 . and low fat and roasted snack options enhance the healthful choices available to consumers. Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. Tropicana Twister and Slice. Although 91% of employers are taking initiatives to ensure compensation and benefits programs are competitive.pepsico. Local brands – Lehar Evervess Soda.culture. and 66% had employee retention challenges. Employee attraction/ retention During 2006. Two-thirds of employers expect to have challenges in attracting employees in the next few years. nutrition. Half of the employers had an increase in employee turnover in Lay’s. in addition to low calorie options such as Diet Pepsi. Kurkure. Quaker Oats. Mirinda and Mountain Dew. hydrating and nutritional beverages such as Aquafina drinking water. 7 UP. Brand Facts PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that deliver enjoyment. and the top reason for employee turnover was dissatisfaction with cash compensation. about two thirds of employers are (or will be) coaching/developing managers and encouraging/enabling a work/life balance. isotonic sports drinks . and juice based drinks – Tropicana Nectars.

Competitive base salary Opportunities for advancement within the organization Work/life balance Competitive benefits program Flexible work schedule Retirement plan Short-term incentive program Long-term incentive program Profit-sharing program Flexible benefits program Other Main Reason For Employee Turnover Based Dissatisfaction with cash compensation Lack of career opportunity offered by the organization Lack of recognition and praise Dissatisfaction with work/life balance Dissatisfaction with corporate culture Dissatisfaction with benefits provided by the organization OnResearch1 OnOpinion2 1st 2nd 3rd 4th 4th 5th 5th th 6 6th 94% 79% 77% 71% 52% 35% 33% 30% 25% 17% 11% Rank Based 2nd 1st 3rd Salary compensation plan Employees in the PEPSICO company are been well placed and salaried.Tools Used To Attract New Employees Strategy % of Orgs.Hourly 10 PepsiCo Salaries Senior Analyst 8 PepsiCo Salaries Finance Manager 8 PepsiCo Salaries $101.260 $65k-------$93k Avg. Salaries in USD Senior Food Scientist 15 PepsiCo Salaries Intern .638 32 $92k------$115k $70. these are the some of the salaries that have paid to the employees.15/hr $17-$22 $76.000 $47k------------$85k $19. Salary $40k $60k $80k$ 100k .

500 $53k-$65k $49.Analyst 6 PepsiCo Salaries Sales Representative 6 PepsiCo Salaries Production Supervisor 6 PepsiCo Salaries $58.850 $45k---$75k Account Manager 5 PepsiCo Salaries Financial Analyst 5 PepsiCo Salaries Assistant Marketing Manager 4 PepsiCo Salaries $90.400 $50k---$78k $76.800 $50k------------$100k 33 .250 $67k------$108k $60.500 $42k--$60k $56.

malathion and chlorprifos.B.  Pesticides found in Pepsi products were Diet Pepsi. Lehar Pepsi and Miranda Orange. Dr. DDT. Centre for Science and Environment published that 12 soft drinks sold in and around the capital contain a deadly cocktail of pesticides residues.  In all PepsiCo brands.  According to CSE chief Sunita Narain in all the samples the level of pesticides residues exceeded the maximum residue limit for pesticides set down by the European Economic Commission. acids like phosphoric acid etc.  According Dr.180 mg/litre which is 36 times higher than the EEC limit of total pesticides at 0. all samples to the tests contained residues of four extremely toxic pesticides and insecticides that are lindaine. H. The members who conducted this test were Dr.  Besides the harmful effect of pesticides found in soft drinks. Mathur. 34 . 2003 a Delhi-based non-government organization. total pesticides on an average were 0.PepsiCo and Pesticides Accusation against PepsiCo:  On August 5th. flavouring agents like caffeine. CSE stated that there are some ingredients of soft drinks that have adverse impact on health such as artificial sweeteners. Mountain Dew. Mathur. these pesticides includes carcinogens which can cause cancers and reduce bone mineral density.  According to the tests conducted by the Pollution Monitoring Laboratory of CSE. Sapna Johnson and Avinash Kumar.0005 mg/l.

Samples of 15 branded soft drinks from Mumbai. Andhra Pradesh government announces to do ‘random testing’ of soft drinks  Delhi High Court asks government to set up an expert committee and come up with results of tests in 3 weeks. Nagpur.  Karnataka state government announces intention to test soft drink samples. Gujarat government also collects samples from plants in Bharauch. 35 . and include pesticide norms comparable to the rest of the world. Ahmedabad and Rajkot for testing purpose.  Food and Drug Administration. It also asked the government to review the standards for soft drinks.  Orissa government orders tests of soft drinks samples by available facilities in the state. Kolkata and Delhi were subsequently sent for testing to the Central Food Technological Research Institute (CFTRI). Samples were collected and sent to a laboratory in Pune for testing. Mysore. Chennai.  West Bengal health department decides to test samples at the Public Health Laboratory and Salt Lake Laboratory.Action Taken After Accusation:  Health minister Sushma Swaraj announces in Parliament that samples have been collected. bans distribution of Pepsi and Coke products as a “precautionary measure”.

television etc. it can 36 . big companies have hired their share of MBA graduates.  They can put banners or hoarding in public places depicting that the product is safe.Recommendation  In case of caffeinated cola drink.Large corporations have always had a need for good management. SCOPE FOR IIPM STUDENTS Large Corporations . In order words quality must be maintain at the time of distribution of goods.. magazines or a booklet giving information about the steps taken by them in order to maintain high level of quality.they have hired an MBA.  Finally.  The company should conduct random checks making sure that no retail shops are selling the product that has met its expiry date. they can take the help of media such as newspaper. Think of any major corporation you know and chances are.  PepsiCo can issue public it is not something to be taken lightly.  They can conduct road shows.  It is necessary for the company to ensure that when the goods are in transit no damages takes place. Therefore.. Although an MBA does not guarantee you anything. the company must mention on the label the amount of caffeine is added. An MBA is a big investment and directly affects your career opportunities .

timely. timely administrative/ personnel facilities are provided to the plant employees Ensuring accurate.. planning.. The MBA has a good track record when it comes to careers for MBA graduates. security and housekeeping needs are met in the manner required by the plant for smooth functioning Ensure that the HR costs are controlled through appropriate cost reduction techniques Ensuring effective manpower planning and providing right person for the right job on time Ensuring smooth on-boarding of new joiners to the Pepsi work culture. Working for PepsiCo as Plant HR Manager Coaching. processes and policies Providing opportunities for and ensuring the growth and development of employees through training programs and HR interventions Leading change initiatives in own area and supporting continuous improvement in the plant Ensuring timely and fair performance appraisal for all employees Overseeing employee welfare activities to build team spirit and sense of ownership Ensuring strict adherence to statutory laws Ensuring adequate. preparation and adherence to department budget Ensuring minimal turnover and analyzing causes for leaving and addressing them Continuously learning and upgrading own abilities Profile Experience and Qualification Post graduate degree in Human Resource Management/Social Sciences/ Industrial 37 .enhance your opportunities and opens doors. motivating and developing team members to build a high performing HR team Developing and maintaining harmonious and progressive employee relations in the plant through 2 way communication and employee involvement Making along with the plant manager an adaptive work culture that promotes company growth Overseeing that safety.especially for entry level MBA jobs.

adaptability and able to think laterally in different environments Strong organisation and project management skills High level of confidence & ability to carry himself Strong focus on delivery and results with high drive and energy level 38 .Psychology with 2/3 years in a medium/large sized Manufacturing/Industrial Relations environment Skills and Behavioral Attributes Excellent team management skills Excellent communication. coaching and influencing skills High levels of persuasion and facilitator skills particularly directed at senior management level Flexibility.

Articles 39 .