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Microsoft Corporation is a software company based in Redmond, Washington. Microsoft's flagship product, the Windows operating system, is the single most popular operating system for home desktop use. Its other desktop products, namely Microsoft Office, Internet Explorer, and Windows Media Player, are either bundled directly with the Windows operating system, or are often sold together with Windows as preinstalled software on new computer systems. Additionally, the company manufactures and sells computer hardware such as keyboards and mice, and owns or possesses interest in several content-distribution channels such as MSNBC, the MSN Internet portal, and the Microsoft Encarta electronic encyclopedia. The Microsoft Windows operating system started life as an optional addition to the MSDOS operating system. The idea of a graphical user interface was pioneered by Apple Computer's Apple II and Macintosh. However, due to prior work with IBM, Microsoft successfully convinced the hardware giant to ship Microsoft Windows preinstalled on IBM personal computers. This monumental step had piggybacked Windows to be one of the most recognized software titles in history. The Microsoft Office suit of applications (Word, Excel, PowerPoint, and Access) began life as Microsoft Works, an Apple Macintosh application that provided the functions of a word processor, spreadsheet, and database all in one. Microsoft's popular Internet Explorer web browser was originally a re branded version of Spyglass Mosaic.

Microsoft Dynamics is a line of ERP (enterprise resource planning) and CRM (customer relationship management) applications developed by the Microsoft Business Solutions group within Microsoft
³Microsoft Dynamics CRM is a multi-lingual customer relationship management application from Microsoft that provides sales, service, and marketing capabilities, and includes Microsoft Dynamics CRM Online, the online version of Microsoft Dynamics CRM.´

The Microsoft Business Solutions group was formed in part from Microsoft¶s acquisition of two software companies: Great Plains Software, acquired in April 2001, and Navision, acquired in July 2002. Microsoft Dynamics CRM entered the CRM market in 2003. The Microsoft Business Solutions group now includes the Microsoft Dynamics ERP product group and Microsoft Dynamics CRM product group. Microsoft Dynamics industry solutions include Microsoft Dynamics POS (Point of Sale), introduced in 2009, and Microsoft Dynamics Retail Management System (RMS).

Microsoft Dynamics ERP is an enterprise resource planning application primarily geared toward midsize organizations as well as subsidiaries and divisions of larger organizations. and Craig Unger. Denmark. EXECUTIVE TEAM: The Microsoft Business Solutions (MBS) business group is led by Krill Tatarinov. and Vedbæk. Washington. a corporate vice president. Michael Park. and operations teams. general manager for Microsoft Dynamics CRM. north of Copenhagen. Microsoft Dynamics ERP includes four primary products: y y y y Microsoft Dynamics AX (formerly Axapta) Microsoft Dynamics GP (formerly Great Plains Software) Microsoft Dynamics NAV (formerly Navision) Microsoft Dynamics SL (formerly Solomon IV) Also included are retail solutions: y y Microsoft Dynamics RMS Microsoft Dynamics POS 2009 . who reports to Steve Ballmer. The Microsoft Business Solutions group is part of the Microsoft. OPERATIONS: The Microsoft Business Solutions group is based in Bellevue. a corporate vice president for Microsoft Dynamics ERP development. president and CEO of Microsoft Corporation.000 businesses that use Microsoft Dynamics applications and 10. PRODUCTS: Microsoft Dynamics is a line of enterprise resource planning (ERP) and costumer relationship management (CRM) applications.000 Microsoft Dynamics reselling partners worldwide. Hal Howard. led by President Stephen Elope. The business group also has principal offices in Fargo. marketing.MARKET SHARE: There are 300. approximately 20 minutes from the Microsoft campus in Redmond. a corporate vice president who leads the group¶s sales. North Dakota. It has more than 18 percent market share.

and thousands of developers. SQL Server. By meeting the needs of your organization today and tomorrow: Whether your growth plans are in the near term or down the road as the economy improves.CAPABILITIES OF MICROSOFT DYNAMICS Successful organizations today need the right enterprise resource planning (ERP) software to help them drive their key business processes. With the power of the Microsoft research and development organisation. With solutions backed by the Microsoft name. We do this in the following ways: Through a solution that¶s familiar to your people: A study by AMR Research1shows that 46 percent of the employees in an organization that could be accessing ERP software are not. make smarter and faster decisions. help streamline manufacturing and reduce the cost of doing business. Microsoft Dynamics ERP provides these capabilities in organizations as small as a few employees starting a new venture to organizations spread across the world²for companies with just one server full of information. we have an ERP solution that fits your industry. By fitting in with your existing IT systems: You¶ve already made big bets and investments on products like Microsoft Windows and Windows Server. and that helps minimize the complexities that go with adopting new technology. you can feel confident in investing in Microsoft technology. Microsoft Office. y y y y WHY CHOOSE MICROSOFT DYNAMICS ERP? y Supply Chain Connectivity: Connect your entire supply chain in a productive. The reason? It¶s too hard to use. Complete Current Financial Information: Make complete. to operations tied in with the home office enterprise ERP standard. and support staff dedicated to your application. partners. current financial information and reports available to anybody who needs that information to perform business planning and realize regulatory compliance y . Then why not use an ERP solution that inherently integrates with these technologies? Users get a product they already know how to use. and even Microsoft SharePoint. No other ERP vendor has the breadth or depth of functionality for companies of all shapes and sizes that Microsoft Dynamics ERP does today. This provides the best ERP solution that fits the needs of your organization and helps you deliver superior results. and budget. company size. and ensure they make the most of their assets and resources. fastmoving flow to improve customer satisfaction.

most efficient vendors.y Automate Repetitious Functions: Simplify and automate routine and repetitious functions so that your employees can focus on more critical tasks. and potential issues within your organization y y . Identify Profitable Costumer and Efficient Vendors: Look deeper into key performance factors²and pinpoint your most profitable customers. Fulfill the potential and increase the loyalty of your workforce. and with excellent resource efficiency. on time. Resource Efficiency In Achieving Goals: Accomplish project goals and achieve outstanding results within budget.

Customer service Deliver high-value customer service with integrated interaction and knowledge management enabling your service professionals to share answers and insight with customers with ease. implement. satisfaction. behaviors. and offers that allow your marketing teams to track real-time results and optimize Return on Investment (ROI). and service with automated CRM software solutions that your people can actually use. and measure more effective marketing campaigns by analyzing buyer trends. Marketing Plan. WHY CHOOSE MICROSOFT DYNAMICS BUSINESS SOFTWARE? Microsoft Dynamics is a line of familiar. sales opportunities. Sales force automation Establish a 360-degree view of customer interactions. adaptable enterprise resource planning (ERP) and customer relationship management (CRM) solutions designed to meet almost any business need . Microsoft Dynamics CRM works like and with familiar Microsoft products which means less of a learning curve for your people. and buying patterns to help your sales force cultivate more profitable relationships. so they can get up and running quickly and focus on what¶s most important²your customers.Why choose a CRM solution from Microsoft? Empower every employee to boost sales.

and supply chain processes in a way that can help you drive business success. and leading technologies. . these solutions are ready to work with widely-used productivity applications. Familiar to your people Microsoft Dynamics looks and works like widely-used Microsoft software products and present a highly-intuitive. strategic and tactical decision-making at all levels of your organization. As part of the Microsoft family of offerings. Select from a wide range of support and service options that are widely regarded as industry-leading and that have garnered many industry awards through the years. reliable. and workers in any position. line-ofbusiness directors can have the information and tools they need to manage and plan effectively within their area of responsibility. can always review critical information and take the best course of action to serve your business and its customers. customer relationship. to customer field service. including Microsoft servers and Microsoft . from accounts payable to inventory. Microsoft Dynamics works like and with familiar Microsoft software²easing adoption and reducing the risks in implementing a new solution. allowing you to generate more value from your investment in technology. Enables confident decision-making Microsoft Dynamics is fully backed by an uncompromising commitment to empower Microsoft customers. These solutions automate and streamline financial. such as the Microsoft Office system.and help your people make important business decisions confidently. Works with your systems Microsoft Dynamics solutions work closely with the Microsoft software and systems you may already use.NET. Executives can always be in touch with key metrics of the business. BENEFITS: Enables confident decision-making Microsoft Dynamics enables smart. graphical user interface that is consistent with Microsoft Office software.