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ACKNOWLEDGEMENT

We the students of NIRMALA MEMORIAL FOUNDATION COLLEGE OF SCIENCE AND COMMERCE, have a great pleasure in presenting our efforts of developing a complete project in a very satisfactory and appreciable manner. Our effort has been a success due to the co-operation of the entire department without which the project of this magnitude given restrictions of time could not have been possible. We owe a depth of gratitude to our project guide Prof. DEEPA without her help, expert guidance and invaluable Co-operation. This project would not have been possible. We are greatly thankful to our honorable Principle Dr. MADHU NAIR SIR and the management for providing the facilities to complete the project.

INTRODUCTION & MEANING NO SMOKING simply means that no one should smoke; because the level of its effects & causes is so adverse on humans that they suffer from it. NO SMOKING is implied to both smokers as well as non-smokers. Because of its adverse effects we had taken this topic (NO SMOKING) as our advertising campaign; as many of them who smokes do not know the adverse effects of it, so today many of them are suffering from various types of diseases caused by smoking; so through this advertisement we are going to tell/aware them what they are doing with their life and what are the adverse/harmful effects of it.

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INTRODUCTION
People generally know that cigarette smoking is injurious to health. Even those who smoke do know that. Before you get down to the fact of, why cigarette smoking is injurious to health, you must understand what a cigarette is. What are cigarettes made of? What are the harmful ingredients packed in a cigarette pipe? And finally, how do those harmful ingredients affect your health? A cigarette is primarily made of tobacco, a substance which may not be very harmful on its own. Dry tobacco is filled in the cigarette foil that contains a filter at the bottom. A second ingredient called nicotine is grinded with tobacco which along with tobacco becomes a deadly combination. Massive destruction of human life through the use of cigarettes had compelled the scientists to find the truth behind the killer smoke. A normal human body requires more than 50milligrams of vitamin C daily to remain healthy, now, when you smoke, each cigarette wipes out around 25 milligrams of vitamin C. In effect, two cigarettes a day wipe out the entire vitamin C from your body. How the loss of vitamin C does affect your body? Vitamin C is the most important ingredient in a human body. Vitamin C tears down poison, and any kinds of bacterial attack. Vitamin C is also instrumental in building bones, blood vessels and tissues in your body. Vitamin C helps you to resist fatigue, and probably that s the reason why smokers get tired easily, as the cigarettes reduces the vitamin C content which makes them tired. Still, the urge for a smoke is too strong for a smoker and he never bothers to find out why cigarette smoking is injurious to health. Excessive smoking also results in loss of good skin texture; the loss of vitamin C destroys the skin tissues. Effectively,

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cigarette smoking makes you vulnerable against diseases, makes you weak and results in a loss of strength and fighting skills. Smoking cigarettes is very bad for your health. However, if you are unable to resist smoking, there s a remedy for you. Have a good intake of vitamin C in your body. For each cigarette you smoke, you should take 25 milligrams of vitamin C tablets from a pharmacy. You can choose to compensate your loss of vitamin C by eating natural food that contains vitamin C. Fruits and vegetables such as oranges, lemon; cabbage; grapes and strawberries have a good content of vitamin C.

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CAUSES
A smoking addiction occurs when an individual becomes dependent on cigarettes and cannot cease using them without experiencing severe and unpleasant physical and emotional reactions. Such a condition is dangerous with many health risks associated with smoking (around a third of smokers die as a result of their smoking and on average smokers die around ten years earlier than non smokers), and is also antisocial and expensive. Before you can kick the habit however you need to understand it, and before you can understand a smoking addiction you need to realize that it¶s a complex interplay of various factors - which is a large part of what makes the addiction so difficult to overcome with only 2.5% of smokers successfully quitting each year. One of the main reasons smoking is so addictive, and the one we shall examine here, is that it contains nicotine (which is also what makes it a physical addiction as well as a psychological one). Nicotine is a drug that is absorbed into the blood stream through the lungs when the smoke is inhaled (as well as slightly through the lining of the mouth or ducal mucosa and more so when tobacco is chewed and the nose). This then effects the electrical activity of the brain, aiding the transmissions across synapses of neurotransmitters which the brain responds to in the same way as though it was the original hormone (acetylcholine) which results in a calming effect as well as various other changes to the hormonal systems in the body Importantly however it¶s the effects it has on the µpleasure centers¶ of the brain which can partially explain its addictive properties. This is then exacerbated as smokers develop a tolerance to nicotine which enables them to take higher and higher doses before noticing the effects to the same degree. This can then also cause withdrawal symptoms, caused partly by the fact that the brain stops producing as much acetylcholine naturally by way of compensation and has changed to the point where it actually requires more rather than less. The rapid effects of nicotine also mean that it usually doesn¶t take long before users develop a physical smoking addiction. For those who have an

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addiction to nicotine, nicotine patches or nicotine gum can be useful to lessen dependence on cigarettes. While the inclusion of nicotine explains a large part of the physical, chemical smoking addiction, there are many other factors at play. Smoking for one is a social behavior, and it can. It can also become a habit that you reach for comfort much like nail biting or playing with your hair (which is why many people find it helpful to use a plastic cigarette); in these ways it¶s possible to become psychologically addicted to too. A successful strategy to quit smoking will take all these factors into account. According to US researchers, secondhand smoke induces inflammation in lungs, which, in turn, could lead to heart disease, diabetes and other smoke-associated diseases. The study, which has been released at the American Physiological Society conference, proves that two months of exposure to secondhand smoke already changes the lung tissue of rats notably. This process is called inflammation.

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EFFECTS
Every year hundreds of thousands of people around the world die from diseases caused by smoking cigarettes - Smoking KILLS. One in two lifetime smokers will die from their habit. Half of these deaths will occur in middle age. Tobacco smoke also contributes to a number of cancers. The mixture of nicotine and carbon monoxide in each cigarette you smoke temporarily increases your heart rate and blood pressure, straining your heart and blood vessels. This can cause heart attacks and stroke. It slows your blood flow, cutting off oxygen to your feet and hands. Some smokers end up having their limbs amputated. Tar coats your lungs like soot in a chimney and causes cancer. A 20-a-day smoker breathes in up to a full cup (210 g) of tar in a year. Changing to low-tar cigarettes does not help because smokers usually take deeper puffs and hold the smoke in for longer, dragging the tar deeper into their lungs. Carbon monoxide robs your muscles, brain and body tissue of oxygen, making your whole body and especially your heart work harder. Over time, your airways swell up and let less air into your lungs.

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Smoking causes disease and is a slow way to die. The strain of smoking effects on the body often causes years of suffering. Emphysema is an illness that slowly rots your lungs. People with emphysema often get bronchitis again and again, and suffer lung and heart failure. Lung cancer from smoking is caused by the tar in tobacco smoke. Men who smoke are ten times more likely to die from lung cancer than non-smokers. Heart disease and strokes are also more common among smokers than nonsmokers. Smoking causes fat deposits to narrow and block a blood vessel which leads to heart attack. Smoking causes around one in five deaths from heart disease. In younger people, three out of four deaths from heart disease are due to smoking. Cigarette smoking during pregnancy increases the risk of low birth weight, prematurity, spontaneous abortion, and prenatal mortality in humans, which has been referred to as the fetal tobacco syndrome.

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MEASUREMENT

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Admitting mistakes can be difficult, correcting them even harder. Labeling cigarette packets with tar yields (plus nicotine and carbon monoxide) was, and is, a mistake. The mistake was not in the conception of the low tar program, or even in conducting it as a huge experiment with public health. The error was allowing the tobacco industry to control it.

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The tar delivery of cigarettes is routinely measured with a machine and, with the exception of the United States, stated on the packet as a legal requirement in almost every country in the world. It is accompanied by measurement of nicotine and often carbon monoxide.

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These measurements are now recognized to be misleading for two reasons, as is the simplistic concept of tar as a substance. Firstly, human smoking patterns vary greatly and are not mimicked by the machine. Secondly, modern cigarette design facilitates compensatory smoking (over-inhalation), which may lead to the smoker taking in much greater amounts of tar and nicotine than are measured by the machine.

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This practice has a long history and was originally legitimized by the US Federal Trade Commission, in an attempt to stop a tar race that had broken out between manufacturers. It was further supported by the public health establishment, which was swayed by evidence that cigarettes and lung cancer and implied that the lower the tar and nicotine content of cigarette smoke; the less harmful would be the effect.

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One did not expect that the tobacco industry would be devious or foolish enough to modify cigarette design in ways that made the modern cigarette at least as dangerous as its predecessor, despite a dramatic lowering of tar delivery. However, this was indeed what happened, and we now find the

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standard measurement allows the industry to fool both the system and the public.
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Other qualitative design changes led to increases in carcinogens, specifically nitrosamines, which are plausibly involved in the well documented swing from squamous carcinoma to adenocarcinoma of the lung. This swing can only be attributed to changes in the composition of cigarettes. The concentrations of nitrosamines produced by cigarettes vary greatly both within and between brands and are controlled by manufacturers.

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Tar measurement and labeling has served the tobacco industry well. It has supported claims that cigarettes were light or ultra light and has seemingly, and falsely, reassured many smokers who might otherwise have quit the habit.

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If the measurements on the packet are misleading, is any measurement needed at all? Well, yes. Regulated upper limits need to be set for smoke carcinogens and toxins as they are for car exhausts.1Some form of measurement is therefore needed for regulatory purposes, although not for labeling of packets, as no machine can mimic the variable habits of individual smokers.

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The machine measured figures for tar, nicotine, and carbon monoxide should be removed from the packet, and a realistic measure must be established for regulatory purposes (as Canada has done). The current health warnings deal qualitatively with the risks of smoking very well, and misleading figures on the packet can only do harm.

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There are certain NGO s (NON GOVERNMENT ORGANIZATIONS) who help people to quit smoking for ever.

SMOKING FACTS
Smoking is today known to be the biggest cause of both preventable and premature death not only in the US, but worldwide. Smoking- related diseases are a cause of over 440,000 deaths in the US annually. In the UK this figure stands at over 105,000 annually. The life expectancy of the smoker is cut short by 10- 12 years and more than half of all smokers die from smoking-related diseases. The younger the onset of smoking the longer one will most likely smoke and younger one is more likely to die. Smoking is a slow killer, not just to the smoker but to those also around him as they are affected by second- hand smoke. Comparative smoking facts show that the risk of heart attack is 70% higher among smokers than among non-smokers. The incidence of lung cancer is 10 times greater in smokers than non-smokers and one out of ten of people that smoke will die from this disease. Some 80% of smokers will at one time be diagnosed with heart disease, emphysema or chronic bronchitis. Of the diseases attributable to the tobacco habit, 29% are from lung cancer and 24% are caused by heart disease. Over and above that, other cancers have also been linked to smoking, including cancer of the throat, mouth, stomach, cervix, breast and pancreas. All this is small wonder as cigarette smoke has been found to contain over 4,000 chemical compounds and toxins, all with very harmful to human health. For anyone who smokes, is planning to stop smoking or even just for general information, it is useful to know the essential smoking facts as obviously the cigarette habit has affected everyone at one time or other, directly or indirectly. The good news is you can make a big difference to your health and these smoking facts can be turned around. It is never too late to stop smoking and greatly benefit your health. And today is a good day to stop.

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Quit Cigarettes

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If you are still puffing, for your own health, now is probably a good time to quit cigarettes. You most probably have thought that way yourself and have wondered how to go about it, or you just keep postponing the decision for one reason or another. Take heart, many have successfully kicked the habit and are living tobacco- free lives. You can too. There are many of the actors who had also quit smoking because of its adverse effects on their health and for their loved ones for the sake of their happiness.

BANNER

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We have chosen this as our Banner which is made of a Skeleton which implies a human head who smokes; there are two strokes which imply NO SMOKING; in which one stroke is of a fired matchstick and other stroke is of lighted CIGRATTEE. When these both make a cross with the Skeleton head it implies NO SMOKING to every human¶s of both Smokers and non-smokers. There is a colored back ground with combinations of two colors that are Black and Red which implies dangerous to human health of Smoking. The banner is very much effective to all who smokes as well as who does not smoke.

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SO SAY NO TO SMOKING

INTRODUCTION:Hello! Good morning to Miss. Deepa and all the groups present here. I am Sonu Pandey as the presenter and narrator. We as the members of group No. 13 are going to present you the social advertising campaign on NO SMOKING . The Roles played by other members are:Faiz Inamdar Hemal Rathod Kamal Jain as as as _________________________ _________________________ _________________________

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DRAMA Narrator: - Faiz is going out to visit his Friends Hemal s home. In his way he smokes a CIGARATTE. Hemal: Faiz: Hemal: Hi! Hello! Come in yaar. (Hemal sees that faiz is smoking) Faiz: Hemal: Faiz: Hemal: Dekh Kya raha hai, le tu bhi ek baar phi ke dekh. Nahi yaar, pagal hai kya? Aarey Maza ayega! Achha! De (After Some Days Hemal also starts Smoking. They both smoke around for days and days) (One Day Faiz starts Coughing and suddenly blood comes out of his mouth) (Then He was taken to hospital by Hemal) Doctor: Mujhe lagta hai ke isko, Cancer hone ki shanka hai (hemal get stunned for a while)

Hemal: Doctor: -

Iska koi ilaj? Shayad nahi. Par Cigarette pina chhod de Te hai toh kuch ho sakta hai. Agar aap bhi Cigarette pite hai toh ye sab dekh kar toh aap ko bhi chhod dena chahiye.

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Hemal: -

Lekin hum cigarette pina kaise chhod sakte hai. Hume to iski ek tarha ki lat lag chuki hai.

Doctor: -

koi baat nahi main aap dono ko ek swayam sevi samstha ka address deta hun aap udhar jaiye vo aapki madat karenge.

SLOGAN TAKE PLEASURE TODAY SUFFER TOMORROW
It has been said that the life we are living goes according to our activities. If we live without valuing it, it will give us many problems which we would unable to carry. As we all know that the cigarettes which are very hazardous to our health, then also many people are very much addicted towards it. The people who are smoking are aware of its effects but because of the addiction of it many people can¶t able to control them self from smoking. For them, it is very pleasurable to smoke, they feel very much satisfaction. Some people say that they can¶t able to sleep or their head pains or the tension level increases if they don¶t smoke. It has been observed that today¶s youth are much more attracted towards smoking by seeing their elders. Those people who are attracted don¶t understand that the young youth who are the future of our country are also involved in it. As they will consume today they will attract diseases tomorrow which will take out their lives from their body. The diseases which are there, is cancer and infections would come to our throats. So the people who are consuming will have to suffer tomorrow. There is a need to control this if we have to develop our country. As the population of our country is much more and out of this if a small number of the population are addicted towards cigarette it will affect in developing our country very much. SO IT IS THE RESPONSIBILITY OF US TO TAKE STEPS TOWARDS IT AND TO STOP THIS DANGEROUS EVENT WHICH IS BEEN PLAYED BY TODAY¶S POPULATION.

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MEANING OF SLOGAN
The slogan ³Take Pleasure Today, Suffer Tomorrow´ simply means that; take the pleasure/enjoyment of smoking for days and days, but one or the another day you will have to suffer from it; the worst¶s of the worst of the effects of smoking. There are many kinds of diseases that affect a person from the dangerous smoking habits. So this slogan implies that you smoke no body will stop you of smoking but you will have to suffer from the effects of it because of your this habit. We had taken this as our slogan because it is very meaningful and it is also implied to both i.e. smokers as well as non-smokers of the society.

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MEDIA USE
We are going to publicize this Advertisement on almost all channels as it is a public awareness it is going to be displayed in all leading channels. Such as

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BIBLIOGRAPHY

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1. ___________________________________________________ _______________________________________________________

2. ___________________________________________________ ________________________________________________________