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Territory Incharge System Loaders NESTLÉ CONFECTIONARY — INTERNSHIP REPORT ORGANIZATION STRUCTURE National Sales Manager Zonal Sales Manager Regional Sales Manager Customer Area Managers System Support Event Service Manager Executive Management Customer Service Officers Support Officers Sales Associates Event Chiller Management Technician DSR Officers 31 .

handouts and by the stall activity of marketing department. brochures.NESTLÉ CONFECTIONARY — INTERNSHIP REPORT Loaders MAIN STRATEGY OF NESTLE CONFECTIONARY Every organization has forms some strategy to follow. advertising on newspapers. 32 NESTLÉ CONFECTIONARY — INTERNSHIP REPORT COMPETITORS OF NESTLE CONFECTIONARY Every organization or we can say that every business run by any company faces competition in a competitive market. pamphlets. PRODUCT AVAILABILITY From time to time activities such as area storming. discovering new places or areas are being done. Nestlé is a multinational company. advertisements boards. Therefore. The competitors that Nestlé confectionary in Pakistan are as follows:  Cadbury IBL Mitchell’s Candy land    . Thus. taste of the customer is developed and awareness is brought among people about the healthy living that can be achieved by healthy and delightful eating. banners. It has competitors in a global market and in a local market. Now lets see the competitors of one of the brands of Nestlé that is Nestlé confectionary in a local market. strategies adopted by Nestlé that have proved fruitful are as follows:  Consumer communication  Product availability and development CONSUMER COMMUNICATION With the help of electronic media. making the distribution equally available everywhere.

Even though there are competitors in the market but still Nestlé confectionary does not face a very tough competition.  Loyalty from customers is also the major strength for the company. They need to improve the facilities like chillers. WEAKNESSES The weaknesses are as follows:  There is not much margins for retailers to prefer it’s sales. Employees are also loyal due to the decentralized culture of company. There has been great competition faced by Nestlé confectionary as local companies try to compete with the multinational brand. People trust on products due to the proper health and safety measures. The strength of Nestlé confectionary is its imported chocolates and candies.  Being a multinational company it has the capability to attract more customer than the local companies.   .  Company has the ability to compete in a dynamic environment. which    strengthens its image. The distribution cost is high as compared to the competition in the local market. 33 NESTLÉ CONFECTIONARY — INTERNSHIP REPORT SWOT ANALYSIS OF NESTLE CONFECTIONARY STRENGHTS The strengths of Nestlé confectionary products including Kit Kat. Polo & Fox are as follows:  Company’s name Nestlé” signifies the quality image high standard and quality product.  Company always adapts the new technology.

They can provide incentives to retailers to increase sales volume. they have created an opportunity for themselves by introducing chillers in     the market. Company can open separate stores to eliminate retailers.  Company like Cadbury is giving more discounts to retailers as compared to distributors due to which retailers prefer its products for sale. advertisement of confectionary products is not so better. Company can enter in ice cream products/   THREATS  Existing companies are increasing their product lines that can prove to be a threat in the coming years.  Company is trying to open stores in universities. They have the opportunity to offer snacks. They can also capture the market of home appliances. As Nestlé confectionary Products has to maintain and obey the Nestlé standards. 34 NESTLÉ CONFECTIONARY — INTERNSHIP REPORT OPPORTUNITIES  They have an opportunity to expand or capture the market by adding its product line. .  As compared to the local competitors. our distributor cost is very high. Recently. Company mostly advertises its milk products.

CustomChocolateShop.uk Nestle Internship Report.com Ads by Google Munchies Sweets & Treats Your #1 Online Candy Shop Over 10.Cloetta . Just Pop In & Try Our Free Books Search Engine eBooks. Info and Rating university report MBA internship nestle Education-Colleges-and-Universities analysis nestle culture (more tags) Follow mien_tu@hotmail.500 molds to choose from.co.com Cheap Chocolate Molds Over 3.nordiccandy.000 types of Candy . Some companies are competing on the basis of cost. 35 Ads by Google Nordic Candy Buy All Your Nordic Candy Here Fazer .Freia www.Marabou .com Download Free Ebook No Registration Needed.eDom. Download this Document for FreePrintMobileCollectionsReport Document This is a private document. International shipping available! www.

. AllChinaReports. .com Manufacturers & Wholesale Suppliers From China And Other Countries! www.MunchiesSweetsAndTreats.org GlobalSources.GlobalSources.com/Dairy_Market Share & Embed Related Documents PreviousNext 1. trends.www. p.com China Dairy Industry Find China dairy market reports industry analysis.com Free Christian Books Enjoy the Free Christian books on the gospel of salvation www. stati..bjnewlife.com 7000+ Free E-Magazine With realistic flipping and zooming No need account to download emagz www.martview.

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com thanks 09 / 29 / 2009 Reply mubie left a comment salam!i student of uni of Gujrat. com 07 / 22 / 2009 Reply . can u send ur doc Nestle Internship Report. i m unable to download the file from here plz send it to me @ mubasher_javed1988@yahoo. by email??send by aniskpf@gmail.Submit Characters: 400 arbaaab left a comment a very helpful in trouble 07 / 06 / 2010 Reply aniskpf left a comment salam.

Effective www.com Stylish Candy Dispenser Displays of Colors & Sweetness User-Friendly Dispensers.com 04 / 18 / 2009 Reply Ads by Google Mini Dairy Mini and Medium Dairy Equipment and Packaging Technology www. Publish your documents quickly and easily.net SA Expats products online Secure shopping @ Lowest price.ik_897758 left a comment You just helped a Fatmian instead thanks! 05 / 14 / 2009 Reply kalodiva left a comment Very informative. Share your reading interests on Scribd and social sites.expatshop. Would love to read some more articles done by you. By the way i'm looking for a report on product launch in overseas market. Thanks kalodiva@gmail.iec-il. Email address: þÿ Submit Upload a Document þÿ . Grandpas and all-Buy NOW and save! www. Could you help me with this.BestBins. and occasional account related communications. Discover and connect with people of similar interests. Appreciate the efforts taken by you.co.za Send me the Scribd Newsletter.

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