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General Awareness of Share Market

A Research Report On ³General Awareness Regarding Stock Market in Jalandhar.´

Submitted To: Punjab Technical University, Jalandhar.

In partial fulfillment of the degree in Master of Business Administration (MBA).
Project Guide: Ms. Ishpreet kaur Asst. Lect. CTIMIT Submitted by: Kirandeep kaur (458) Tushar Sharma (525)

(Session 2009- 2011)

CT Institute Of Management & IT Jalandhar.



General Awareness of Share Market


I here declare that the survey entitled,´ LETTER OF CREDIT´ that no part of this work has been submitted for any other degree of any other University .I also undertake that my work is purely academic and no part has been copied or taken from anywhere.

Kirandeep kaur



General Awareness of Share Market

This is to certify that the project report ³Awareness of Stock market.´ submitted by Ms. Kirandeep kaur and Mr. Tushar Sharma is a bonafide piece of work conducted under my supervision and guidance. No part of this work has been submitted for any other degree of any other university. The data source has been duly acknowledged. It may be considered for evaluation in partial fulfillment of the degree Master of Business Administration.

Ms. Ishpreet kaur Lecturer and project guide CT Institute of Management and IT Jalandhar.



General Awareness of Share Market

It gives me a great pleasure in acknowledging the invaluable assistance extended to us by various personalities in the successful completion of this report.

Rare are the competent and indefatigable lecturers and guides, who bestow their fortunes upon students, particularly in research field. Words are often too weak to express one¶s inner feeling, especially the sense of indebtedness. At the first place I am highly thankful to my institute which provided me an opportunity to undergo such project work. My heartfelt thanks are also towards our esteemed teachers and guide Mr. Harish Mehta who helped in completing my project report with ease and for his continuous motivation encouragement and timely guidance.

I pay my thanks to my friends for the help/guidance rendered to us as well as for providing the required data and information for completing the project report. Above all I owe a deep debt and gratitude to friends for their encouragement. The inspiration from them became the light on the way for the completion of this report.

Kirandeep Kaur



General Awareness of Share Market

Today¶s competitive age, the person who gets the fastest information and uses it, win. Information is very important resources just like other physical resources such as men, material, machinery and money. The right information provided to the right time can choose right persons for the right job. Information plays a very significant role in decision making to as it provides alternatives from which a choice can be made. MBA is the stone to management carrier in order to achieve practical, positive and course results the class rooms learning needs to be effectively to the situation existing outside the class rooms. In the present context not only the theoretical knowledge is important, but the practical exposure of that theoretical knowledge has an equal importance too. To tame or to become an expert in a particular discipline a person needs practical doses of that knowledge from time to time. So keeping this thing into view and to get a practical exposure, we conducted a survey in Jalandhar, about ³Awareness of Stock market´. By doing this survey we came to know the satisfaction level of people by investing into stock.



1-18 19-20 21-23 24-36 37 38 39 40 41 42-45 46-49 6|Page CTIMIT .NO 1 2 3 4 5 6 7 8 9 10 11 CHAPTER Introduction Objectives Research Methodology Data Interpretation Findings Limitations Recommendations Conclusion Bibliography Annexure  Questionnaire.General Awareness of Share Market INDEX S. Data Sheet PAGE NO.

General Awareness of Share Market INTRODUCTION 7|Page CTIMIT .

Two years later a group of New York merchants met to discuss how to take command of the securities business. founded what is now known as the New York Stock Exchange. The British called it Wall Street. The Rise of the Stock Exchanges What helped Wall Street rise to pre-eminence was the emergence of two great Stock Exchanges. which gave order to the chaotic trading and gave birth to the financial markets as we know them today. The wall lasted a good while. Settlers of Dutch descent. until 1685. The place was Philadelphia. But in early 1817. At that point the wall was torn down and a new street was built. Stock market started in 1644. The merchants. sent a representative to Philadelphia to observe 8|Page CTIMIT . the merchant group from New York. a group of 24 men. The occasion was the founding of the first stock exchange in America. who were always on the lookout from attacks by Native Americans and the British built a 12 foot stockade fence. Little did they know that this fence would go on to become the center of financial activity in the world. Originally it was set up for defense and not for commerce. distressed at the sorry state of their stock exchange. Wall Street can trace its name back to 1653.General Awareness of Share Market INTRODUCTION The single word that drives any market is ³One stop shop for all financial services except cheques´. The year was 1790. a wall street was built on the lower end of Manhattan µIsland¶ by Dutch to protect against British attacks.

it has since moved past its humble beginnings to the point where its system now facilitates billions of dollars worth of trades each day. The exchange opened up shop on Wall Street. the New York Stock and Exchange Board was soon formally organized. jury and executioner. if not entirely eliminate. global. the government and the industry have tried to put measures in place to curtail. Lost a lot of money. many people rich and poor alike. the possibility of such a large-scale crash. In the early 1900s massive amounts of money were made on Wall Street. Upon arriving with news about the robust exchange in Philadelphia. choosing instead to let the market be its own judge. But the boom period could not be sustained indefinitely.nay. very few publicized this view. and so proper safeguards to reduce the risks of another disastrous crash are necessary. The stock markets are now an integral part of the global economy. As a result of the laissez-faire attitude. And in 1929 this principle came front and center as the stock market crash of 1929 seared the national. Since then. As for the New York Stock Exchange. 9|Page CTIMIT . For while the economy eventually recovered from its catastrophic losses. the market excesses that had factored into the crash in the late 1920s seeped back into the picture. While many of the powers that be realized that the markets could not sustain a boom forever. which saw the Dow Jones suffer what was the largest single-day loss in the stock market history. But the stock market crash of 1929 was just the beginning of sorrows for Wall Street. The result was the stock market crash of 1987.General Awareness of Share Market how things were being done. Psyche and triggered what was to be called the Great Depression. But there was a gradual build up to this sort of status.

These computers are networked together using sophisticated protocols. Current Stock Market The current "stock market" is comprised of 300. these transactions amount to over $2. and large corporations. the possibility for another stock market crash can never be ruled out.000 computers are further linked to another 26 million computers worldwide.General Awareness of Share Market But while efforts have been made to reduce the risk.000 computers situated on trader¶s desks. small businesses. In New York City alone. these computers are connected to another 300 million+ computers which connect and disconnect from the financial markets daily. These 300. These computers comprise the banking networks which make computerized transactions possible.2 trillion dollars daily 10 | P a g e CTIMIT . These computers are located in banks. This level of information sharing makes pricing an almost exact science. Finally.

It migrated from the open outcry system to an online screen-based order driven trading system in 1995. and is tracked worldwide. NSE {National stock exchange} BSE: Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage. 1956 Today. BSE {Bombay stock exchange} 2. It is an index of 30 stocks representing 12 major sectors. In India there are total 24 stock exchanges but there are two main stock exchanges i. 11 | P a g e CTIMIT .General Awareness of Share Market Stock Market in India: In India stock market started in 1874 µThe native share and stock broker association¶ it is also known as µThe Bombay stock exchange¶. Earlier an Association of Persons (AOP). BSE is now a corporatized and demutualised entity incorporated under the provisions of the Companies Act.e. BSE is the first stock exchange in the country which obtained permanent recognition (in 1956) from the Government of India under the Securities Contracts (Regulation) Act 1956. SENSEX. BSE's pivotal and pre-eminent role in the development of the Indian capital market is widely recognized. The BSE Index. 1. is India's first stock market index that enjoys an iconic stature. BSE is the world's number 1 exchange in terms of the number of listed companies and the world's 5th in transaction numbers.

NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. giving them wide range of products to take care of their evolving needs. On its recognition as a stock exchange under the Securities Contracts (Regulation) Act. The following years witnessed rapid development of Indian capital market with introduction of internet trading. An economy which relies primarily on interactions between buyers 12 | P a g e CTIMIT . It recommended promotion of a National Stock Exchange by financial institutions (FIs) to provide access to investors from all across the country on an equal footing. With this. Markets work by placing many interested buyers and sellers in one "place". currency and interest rate derivatives. Financial market is a mechanism that allows people to buy and sell the securities. thus making it easier for them to find each other. 1956 in April 1993. Exchange traded funds (ETF). now both the retail and institutional investors can participate in equities. equity derivatives. stock derivatives and the first volatility index ± India VIX in April 2008. Financial market have evolved significantly over hundreds of years and are undergoing constant innovation to improve liquidity. Both general markets (where many commodities are traded) and specialized markets (where only one commodity is traded) exist. commodities and other fungible items of value at lower transaction costs and at prices that reflect the efficient market-hypothesis.General Awareness of Share Market NSE: The National Stock Exchange of India Limited was incorporated in November 1992 as a tax-paying company unlike other stock exchanges in the country.

the lender will expect some compensation in the form of interest or dividends. which provide instruments for the management of financial risk.  Commodity markets.  Derivatives market.General Awareness of Share Market and sellers to allocate resources is known as a market economy in contrast either to a command economy or to a non-market economy such as a gift economy. which facilitates the trading of commodities. which provide financing through the issuance of bonds and enables the subsequent trading thereof.Stock market. . Typically a borrower issues a receipt to the lender promising to pay back the capital. The financial market can be divided into different sub types: Capital markets which consist of. which provide financing through the issuance of shares or common stock and enables the subsequent trading thereof. In return for lending money to the borrower. which provide short term debt financing and investment.Bond markets. These receipts are securities which may be freely bought or sold. In finance. financial markets facilitate: y y y The raising of capital (in the capital markets) The transfer of risk (in the derivatives markets) International trade (in the currency market) and are used to match those who want capital to those who have it.  Money markets. 13 | P a g e CTIMIT .

 The company receives the money and issues new security certificates to the investors. governments or public sector institutions can obtain funding through the sale of a new stock or bond issue. such as loans from financial institutions.  Primary issues are used by companies for the purpose of setting up new business or for expanding or modernizing the existing business. Primary Market. This is typically done through a syndicate of securities dealers. the securities are issued by the company directly to investors. The primary market is that part of the capital markets that deals with the issuance of new securities. 2. Secondary Market. In the case of a new stock issue. Companies.  In a primary issue.  The new issue market does not include certain other sources of new long term external finance. Features of primary markets are:  This is the market for new long term equity capital.General Awareness of Share Market The capital market consists of two markets:1. though it can be found in the prospectus. The process of selling new issues to investors is called underwriting. this sale is an initial public offering (IPO).  The primary market performs the crucial function of facilitating capital formation in the economy. Dealers earn a commission that is built into the price of the security offering. Borrowers in the new 14 | P a g e CTIMIT . The primary market is the market where the securities are sold for the first time. Therefore it is also called the new issue market (NIM).

After the initial issuance. Rights issue (for existing companies). The SECONDARY MARKET. Another commonly referred to usage of secondary market term is to refer to loans which are sold by a mortgage bank to investors such as Fannie Mae and Freddie Mac. The term "secondary market" is also used to refer to the market for any used goods or assets. Methods of issuing securities in the primary market are:    Initial public offering. corn has been traditionally used primarily for food production and feedstock. is the financial market where previously issued securities and financial instruments such as stock. but a "second" or "third" market has developed for use in ethanol production). also known as the aftermarket.  With primary issuances of securities or financial instruments. or directly from the federal government in the case of treasuries. Preferential issue. and futures are bought and sold. options. investors can purchase from other investors in the secondary market. or the primary market.General Awareness of Share Market issue market may be raising capital for converting private capital into public capital."  The financial assets sold can only be redeemed by the original holder. bonds. this is known as "going public. or an alternative use for an existing product or asset where the customer base is the second market (for example. 15 | P a g e CTIMIT . investors purchase these securities directly from issuers such as corporations issuing shares in an IPO or private placement.

in case the investor needs it to deal with unforeseen circumstances) with the capital user's preference to be able to use the capital for an extended period of time. but accuracy may also matter in the secondary market because: 1) price accuracy can reduce the agency costs of 16 | P a g e CTIMIT . In the secondary market. Most bonds and structured products trade ³over the counter. NASDAQ and the American Stock Exchange provide a centralized. for stocks of publicly traded companies. securities are sold by and transferred from one investor or speculator to another. liquid secondary market for the investors who own stocks that trade on those exchanges. the greater the number of investors that participate in a given marketplace. Loans sometimes trade online using a Loan Exchange. and from illiquid to very liquid. and the greater the centralization of that marketplace.. this is how stock exchanges originated. The major stock exchanges are the most visible example of liquid secondary markets in this case. Exchanges such as the New York Stock Exchange.e. secondary markets mesh the investor's preference for liquidity (i. the only way to create this liquidity was for investors and speculators to meet at a fixed place regularly. see History of the Stock Exchange). It is therefore important that the secondary market be highly liquid (originally.  Secondary marketing is vital to an efficient and modern capital market. from fragmented to centralized.General Awareness of Share Market  The secondary market for a variety of assets can vary from loans to stocks.´ or by phoning the bond desk of one¶s broker-dealer. the investor's desire not to tie up his or her money for a long period of time.  Fundamentally. Accurate share price allocates scarce capital more efficiently when new projects are financed through a new primary market offering. the more liquid the market. As a general rule.

postal delays and loss of certificates in transit.5 per cent payable on physical 17 | P a g e CTIMIT . and make hostile takeover a less risky proposition and thus move capital into the hands of better managers. For individual Indian citizens to trade in listed stocks or debentures the Securities Exchange Board of India (SEBI) requires the investor to maintain a Demat account. and provides easy receipt of public issue allotments. The Demat account number which is quoted for all transactions to enable electronic settlements of trades to take place. It also helps you avoid bad deliveries caused by signature mismatch. Demat account holders can also avoid stamp duty (as against 0. theft or mutilation. makes pledging/hypothecation of shares easier. Access to the demat account requires an internet password and a transaction password as well as initiating and confirming transfers or purchases of securities. In a demat account shares and securities are held in electronic form instead of taking actual possession of certificates. DEMAT The term Demat. enables quick ownership of securities on settlement resulting in increased liquidity. he demat account reduces brokerage charges.General Awareness of Share Market management. and 2) accurate share price aids the efficient allocation of debt finance whether debt offerings or institutional borrowing. refers to a dematerialized account. avoids confusion in the ownership title of securities. Further. A Demat Account is opened by the investor while registering with an investment broker (or sub broker). it eliminates risks associated with forgery. Purchases and sales of securities on the Demat account are automatically made once transactions are executed and completed. in India. counterfeiting and loss due to fire.

thefts etc  There is a major reduction in paperwork involved in transfer of securities. Physical form is extinguished and shares or securities are held in electronic mode. 18 | P a g e CTIMIT . Object Of Demat System India has adopted this system in which book entry is done electronically. even one share can be sold thus there is an advantage  Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately. Before the introduction of the depository system by the Depository Act. It is the system where no paper is involved.General Awareness of Share Market shares). fake securities. delays. and obtain quick receipt of such benefits as stock splits and bonuses. reduction in transaction cost etc  No odd lot problem. purchase and transfer of shares was a huge problem and the safety perspective was zero. 1996. the process of sale. Demat Benefits  The benefits are enumerated as follows:  Its a safe and convenient way to hold securities  Immediate transfer of securities is there  There is no stamp duty on transfer of securities  Elimination of risks associated with physical certificates such as bad delivery. avoid filling up of transfer deeds.

 Holding investments in equity and debt instruments in a single account.. No stamp duty is paid on transfer of shares. It helps avoid bad delivery problem due to signature differences. arising out of bonus/split/consolidation/merger etc. forgery. e. Benefit to the Company y The depository system helps in reducing the cost of new issues due to less printing and distribution cost.It ensures faster payment on sale of shares. It provides better facilities for communication and timely services with shareholders.g. It ensures greater profit due to increase in volume of trading. etc. It ensures faster communication to investors. 19 | P a g e CTIMIT . mutilation. It increases overall of trading and profitability. etc .General Awareness of Share Market  Transmission of securities is done by DP eliminating correspondence with companies. investor etc. It increases the efficiency of the registrars and transfer agents and the Secretarial Department of the company. It provides more acceptability and liquidity of securities. loss. It increases confidence in investors. It eliminates chances of forgery ± bad delivery. y Benefit to Brokers the depository system reduces risk of delayed settlement. y Benefit to the Investor The depository system reduces risks involved in holding physical certificated.  Automatic credit into demat account of shares. theft. It ensures transfer settlements and reduces delay in registration of shares.

including the Depositories Act.General Awareness of Share Market Disadvantages of Demat  The disadvantages of dematerialization of securities can be summarized as follows:  Trading in securities may become uncontrolled in case of dematerialized securities. the advantages of dematerialization outweigh its disadvantages and the changes ushered in by SEBI and the Central Government in terms of compulsory dematerialization of securities is important for developing the securities market to a degree of advancement. needs to be supervised as they have the capability of manipulating the market.  It is incumbent upon the capital market regulator to keep a close watch on the trading in dematerialized securities and see to it that trading does not act as a detriment to investors.  However. These may cause anxiety to the investor desirous of simplicity in terms of transactions in dematerialized securities.  Multiple regulatory frameworks have to be confirmed to. Regulations and the various By-Laws of various depositories. 20 | P a g e CTIMIT . such as stock-brokers. Freely traded securities are an essential component of such an advanced market and dematerialization addresses such issues and is a step towards the advancement of the market.  The role of key market players in case of dematerialized securities.  Additionally. agreements are entered at various levels in the process of dematerialization.

The complete process of dematerialization is outlined below: ‡Surrender certificates for dematerialization to your depository participant. ‡Depository participant submits the certificates to the registrar of the Issuer Company.General Awareness of Share Market Demat conversion Converting physical holding into electronic holding (dematerializing securities) In order to dematerialize physical securities one has to fill in a DRF (Demat Request Form) which is available with the DP and submit the same along with physical certificates one wishes to dematerialise. Registrar updates accounts and informs depository of the completion of dematerialization. ‡Depository updates its accounts and informs the depository participant. ‡Depository participant intimates Depository of the request through the system. ‡Registrar confirms the dematerialization request from depository. ‡After dematerializing the certificates. 21 | P a g e CTIMIT . Separate DRF has to be filled for each ISIN Number.

Step2: Learn how to choose a stock Understood the markets. Step 1: Understand how the stock market works When you read you begin with A-B-C. Take this quiz to find out what your risk profile is. teach yourself how the stock market works. it can probably be more rewarding than you can imagine and certainly very exciting! World over. here's a complete step-by-step guide on investing in equities. However. Before you embark on your journey to invest in equities. A little bit of research. Step 3: Decide how much to invest Since equities are high risk. 22 | P a g e CTIMIT . If equities tempt you but you are scared to take the plunge during these volatile times. use this asset allocation test to calculate exactly how much of your savings you should invest in equities.General Awareness of Share Market INVESTING in equities is riskier than and definitely demands more time than other investments. it is important to know how to go about selecting a company. Stocks are probably your best bet against inflation too. some smart diversification and proper monitoring will ensure that things seldom go wrong. stocks have outperformed every other asset class over the long run. When you sing you begin with Do-Re-Mi. high return instruments. and even in India. Once you have done that. how much you should invest would really depend on how much risk you can tolerate. a stock and the right price. And when you invest in stocks you begin with business-company-shares.

Finally. revisit the Risk analyzer at every such review because your risk capacity and risk profile could have undergone a change over a 12-month period. Ideally. Keep in touch with the quarterly-results announcements and update the prices on your portfolio worksheet at least once a week.General Awareness of Share Market Step 4: Monitor and review Monitoring your equity investments regularly is recommended. review the reasons you earlier identified for buying a stock and check whether they are still valid or there have been significant changes in your earlier assumptions and expectations. 23 | P a g e CTIMIT . You can use Money control¶s Portfolio to update the prices of your equity holdings. ensure that you keep these steps into mind while investing and sail smoothly into your financial bright future. Also. if necessary. And use an annual review process to review your exposure to equity shares within your overall asset allocation and rebalance.

these phases are as follows: Optimism Excitement Relief Euphoria Hope Anxiety Depression Fear 24 | P a g e CTIMIT .General Awareness of Share Market CYCLE OF MARKET EMOTIONS When a person invests into the share market he/she suffers from different phases.

General Awareness of Share Market OBJECTIVES OF THE STUDY 25 | P a g e CTIMIT .

 To know the satisfaction level of various investors who are investing into shares.  To know what are the perceptions of people towards the share market.General Awareness of Share Market OBJECTIVES OF THE STUDY  To study the concept of awareness of share market in general public.  To know what an investor think before investing into shares. 26 | P a g e CTIMIT .

General Awareness of Share Market RESEARCH METHODOLOGY 27 | P a g e CTIMIT .

primary data and secondary data. It is actually a voyage of discovery. formulating hypothesis or suggested solutions . RESEARCH METHODOLOGY Research methodology is a careful investigation or inquiry in a systematic method and finding solution to problem in a research. Data can always be in two forms: The data.General Awareness of Share Market RESEARCH Research is a movement from known to unknown. formulating DATA SOURCE For completing these project two types of data were taken into consideration i. 28 | P a g e CTIMIT . have to gather a fresh data from the study conducted by him is called primary data. PRIMARY DATA: In order to conduct any kind of research we always need data. It comprises of defining and redefining problems . Research may be defined as³Systematized effort to gain any branch of knowledge´. which is not present in records and publication as well as researchers. making deductions and reaching conclusions and at last carefully testing the conclusion to determine whether they fit us hypothesis. In simple words the search for knowledge through objective and systematic method of finding solution to a problem is research. collecting and evaluating data .e.

used to given to the respondents who write down their replies in the space provided for that.General Awareness of Share Market The primary data used for the research is collected by-  Questionnaire Method This is the method of data collection in which the data is collected with the help of questionnaire. TYPE OF SAMPLING: CONVENIENCE SAMPLING TOOL FOR ANALYSIS: Percentage method. Research Sample Size Our sample size is 100. but few open. This is available on different sources like newspapers. SECONDARY DATA The secondary data is that which somebody else already collects. Research Sample Unit Sample unit refers to the geographical area in which the research is carried out. Internet etc.ended questions are also asked. 29 | P a g e CTIMIT . The questionnaires are mainly consisting of choice or close ended. A questionnaire consist of number of questions. Our research covering area of Jalandhar city.

General Awareness of Share Market DATA ANALYSIS AND INTERPRETATION 30 | P a g e CTIMIT .

1: General awareness among people.1: Number of people aware Inference: From the above graph it is clear that out of sample of 100 people about 78% are aware of share market and 22% are not well aware of it. The findings are presented in the best possible way. 1. Tables and graphs have been used for illustration of principal findings of the research. Are you aware of share market? TABLE 4.General Awareness of Share Market DATA ANALYSIS AND INTERPRETATION The data has been processed and analyzed by tabulation interpretation so that the findings can be easily understood. People aware %age of Respondents Number of respondents Yes 78% 78 No 22% 22 22% Yes No 78% GRAPH 4. 31 | P a g e CTIMIT .

General Awareness of Share Market 2. what is the source of your information from the following: TABLE 4. Total 78% of respondents are aware from these sources. About 45% of respondents get information from television and newspaper.2: 11% 16% 45% 6% Newspaper and Television Family Magazines Friends and Peers Inference: Since people are aware enough about the share market. SOURCES Newspaper or Television Family Magazines Friends and Peers Number of respondents 45 6 16 11 %age of Respondents 45% 6% 16% 11% GRAPH 4.If yes. 32 | P a g e CTIMIT . 6% from family.2: Source of information. 16% from magazines and 11% respondents get information from friends and peers.

3: Number of respondents aware about Demate Account 37% 63% Yes No TABLE 4.Are you aware of Demate Account? GRAPH 4. 33 | P a g e CTIMIT .General Awareness of Share Market 3.3: People aware %age of Respondents Number of respondents Yes 63% No 37% 63 37 Inference: The above data shows that 63% of respondents are aware with the facility of demate account and 37% are not aware of dematerialization.

4: Yes 59% 59 No 41% 41 41% 59% Yes No Inference: From the above data we analyzed that total 59% of people invest in the stock market and 41% do not invest in stock market.General Awareness of Share Market 4. Invested %age of Respondents Number of respondents GRAPH 4. 34 | P a g e CTIMIT .Have you ever invested in share market? TABLE 4.4: Number of respondents invests in stock market.

yes then in which market do you invest in? Markets Primary market Secondary market Number of respondents 8 51 %age of Respondents 8% 51% TABLE 4. GRAPH 4.General Awareness of Share Market 5.5: Invest in which market. 35 | P a g e CTIMIT . If.5: 8% Primary market Secondary market 51% Inference: According to the responses of people out of 57% of people 51% invest in secondary market and 8% invest in primary market.

36 | P a g e CTIMIT . TABLE 4.6: Criteria for investment Returns Business Security Growth Number of respondents 55 12 6 27 %age of Respondents 55% 12% 6% 27% GRAPH 4. 6% security and 27% growth. What are your criteria for investment if you are investing or not.General Awareness of Share Market 6.6: 60% 50% 40% 30% 20% 10% 0% Series1 Inference: The above graphic presentation shows that most of the people invest because of Returns it¶s about 55% and 12% see business.

37 | P a g e CTIMIT .7: 60% 50% 40% 30% 20% 10% 0% Short term Long term Medium term Series1 Inference: The above graph shows that 32% people will invest for short term period .only 20% will invest for long term and most of the people about 48% will invest for medium term.General Awareness of Share Market 7.7: Responses regarding duration of investment Duration of investment Short term Long term Medium term Number of respondents 32 20 48 %age of Respondents 32% 20% 48% GRAPH 4. What is/ will your duration of investment? TABLE 4.

46% will invest 10-30%. %age of income Less than10% 10-30% 30-50% More than 50% Number of respondents 24 46 28 2 %age of Respondents 24% 46% 28% 2% GRAPH 4.8: %age of income will invest. What percentage of your income do you or you will invest in shares? TABLE 4.General Awareness of Share Market 8. 38 | P a g e CTIMIT .8: 60% 40% 20% 0% Less than 10% 10-30% 30-50% More than 50% Series1 Inference: This presentation shows that 24% of people will prefer to invest their less than 10% of income in shares. 28% will invest 3050%. and only 2% of respondents will invest more than 50% of their income in shares.

11% are highly satisfied.9: Levels of satisfaction Highly satisfied Satisfied Dissatisfied Highly dissatisfied Can¶t say GRAPH 4. 8% are dissatisfied and 12% have no opinion of satisfaction and there is no respondent in favour of highly dissatisfaction.General Awareness of Share Market 9. Are you satisfied with your investment? TABLE 4. 39 | P a g e CTIMIT .9: Number of Respondents 11 28 8 0 12 %age of Resondents 11% 28% 8% 0% 12% Highly satisfied Satisfied 12% 0% 8% 28% Highly dissatisfied Can't say 11% Dissatisfied Inference: These figures shows that maximum %age of respondents are satisfied it¶s about 28%.

51 40 | P a g e CTIMIT .151/100 = 1.General Awareness of Share Market LIKERT SCALE:- Levels of satisfaction Highly satisfied Satisfied Dissatisfied Highly dissatisfied Can¶t say TOTAL 1 2 3 4 5 Number of Respondents 11 28 8 0 12 TOTAL 11 56 24 0 6O 151 MEAN SCORE :.

Most of respondents are highly satisfied because of good returns on their investment 41 | P a g e CTIMIT . what are the reasons? Ans. As there is no respondent in favour of highly dissatisfaction so there is no such reasons are present. But in case of highly satisfaction each respondent have subjective reasons.General Awareness of Share Market 10. If you are highly satisfied or dissatisfied.

27% people will stable with their investment and 27% respondents have no opinion for further investment.General Awareness of Share Market 11.11: 27% 47% Yes No Can't say 26% Inference: From the above presentation it is clear that 47% of respondents will more invest in the share market. 42 | P a g e CTIMIT .11: Responses Yes No Can¶t say Number of respondents 47 26 27 %age of Respondents 47% 26% 27% GRAPH 4. Are you looking forward to more invest in the share market or if you are not investing yet . would you like to invest? \TABLE 4.

security or growth y Investment in medium term securities is more than investment in long term followed by short term. y Majority of the population surveyed is aware of Share Market which is 78% of the total. y Television & newspaper deliver the maximum information about share market to the people as compared to Magazines. y Returns is the major reason for investing as against business. family and friends. y 59% of the population surveyed invests in share market and a majority out of it invests in Secondary market. with 23% highly satisfied. y Majority of the respondents are satisfied. y Recession hitting the market we found not more than 50 % of the respondents wants to invest more in share market in near future. and 11%dissatisfied.General Awareness of Share Market FINDINGS Listed below are the findings of our survey. 43 | P a g e CTIMIT .

Being an opinion survey a lot of subjectivity is involved in the study. The sample was taken from the population residing in Jalandhar so the results are not applicable to whole of India. Non-co-operation of some respondents has also affected the research results. The possibility of respondents being biased cannot be ruled out. 44 | P a g e CTIMIT . The paucity of time and resources was the major constraints.General Awareness of Share Market LIMITATIONS OF THE STUDY The sample size was limited.

The very important relationship to understand is the risk returns and trade off. 45 | P a g e CTIMIT . An investor should follow the investing steps which are given above. Investor can create a favorable environment for investment or vice-versa. Efforts should be directed towards increasing awareness and knowledge of investors.General Awareness of Share Market RECOMMENDATIONS There is a lack of knowledge and awareness regarding share market. to have favorable returns. An investor should have full knowledge about market so as to minimize their risk on investment. It is up to the investor to decide how much risk he is willing to take in order to do this he must be aware of the different types of risks involved with his investment decision.

General Awareness of Share Market CONCLUSION After Surveying 100 respondents we have reached the conclusion that today majority of the population is aware about Share market and the source that gets the maximum credit for its knowledge spreading is Television & newspapers. but we hope this phase would soon be over and we will see more money in circulation and our economy flourishing. Amongst the people who are aware of share market just a portion of it is actively investing in it. A return is the major factor governing the investment decision amongst the respondents. with a very few people investing in primary market. With recession hitting the market respondents don¶t have much inclination of investing in market in the near future. 46 | P a g e CTIMIT . The favorite of all is secondary market.

General Awareness of Share Market BIBLIOGRAPHY BOOKS: Kothari.ndtvprofit. ³Financial Management´ www. ³Research Methodology: Method and techniques´.com www.moneycontrol. C. Kalyani Publications. Kalyani Publishers. ³Management of Financial Market´. Gupta. Gupta. Sharma. Sharma. INTERNET SITES: 47 | P a g e CTIMIT .

General Awareness of Share Market ANNEXURE 48 | P a g e CTIMIT .

Age: «««««««««««««« Address: «««««««««««««« Gender: ««««««««««««««« Contact No: ««««««««««««« Questionnaire Q1.V (b) Family Friends. what is the source of shares information from the following: (a)Newspaper (c)Magazines or T. Peers. Personal information Name: «««««««««««««««« Occupation: ««««««««««««. If yes. Are you aware of share market? (a) Yes (b) No Q2. (d) 49 | P a g e CTIMIT .General Awareness of Share Market QUESTIONNAIRE AWARENESS OF SHARE MARKET Note: Information revealed will be kept confidential and will only be used for research purposes.

If yes. then in which market you invest in? (a)Primary Market Market (b)Secondary Q6.General Awareness of Share Market Q 3) Are you aware of Demat Account? (a) Yes (b) No Q4.what will be your criteria for investment. (a) Returns (c)Security (b) Business (d) Growth Q7.What percentage of your income do you or you will invest in shares? 50 | P a g e CTIMIT . Have you ever invested in share market? (a) Yes (b) No Q5. whether you are investing or not. What is/ will your duration of investment? (a)Short term Term (b) long term (c) Medium Q8.

Any Comments. If you are highly satisfied or dissatisfied. Are you looking forward to more investment in the share market? If you are not investing yet. would you like to invest? (a)Yes (b) No Q12.General Awareness of Share Market (a)Less than 10% (b) 10-30% (c) 30-50% (d) More than 50% Q9. Q11. Are you satisfied with your investment? (a)Highly satisfied (d) (b) Satisfied (c)Dissatisfied (e)Can¶t highly dissatisfied say Q10. 51 | P a g e CTIMIT . what are the Reasons ? Ans.

General Awareness of Share Market DATA SHEET 52 | P a g e CTIMIT .