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Apeejay School of Management

Guidelines for Final Research Project PGDM (Mkt., Fin., HR) / PGDM (CRM, IB) (2009 – 2011)
Importance of FRP: Final Research Project (FRP) is the most prominent part of any PGDM program from the point of view of practicing acquired management learning in real life situations. A manager is recognized for his art of decision making and its success. Fine decision making depends on the capability of finding the right data and extracting the best information to explore the hidden issues and solutions. Such capabilities cannot be substituted by fanciful thinking. FRP is meant for developing such skills. Also, report writing trains a student to communicate information in effective and convincing way, thus, contributing to the organizational planning and decision making. FRP in itself a complete and compact training programme. It makes a student capable of handling complex management assignments, if performed properly.

As part of the PGDM curriculum, all students are required to undertake the Final Research Project (FRP) in their respective area of Major specialization. For this purpose, each student will be assigned a Faculty member as his/her Project Guide. A co-supervisor may also be appointed, if situation demands. For example if marketing expert is guiding a project of financial management then a finance faculty can act as a co-supervisor. The Final Research Project carries 200 marks. This is an individual project work and NOT a group work. The Research Project should typically use the theoretical knowledge base into a business situation. To carry out your study students can associate themselves with any business organization or can do the study independently. The Research project could take any of the following two forms, the choice of which has to be decided in consultation with the Faculty Guide(s). 1. Carry out a business issue/ problem Research on a Topic: Under this option, the student would choose a topic/ business issue/ problem & conduct an investigative research into the nature, reasons, causes, effect of the problem on different aspects of business. The essential aspect of this type of study will be to collect data and finding hidden patterns to solve business problems. The tools to collect data may be questionnaire, schedule, observation, interviews, focused group

websites. It is a stepwise description of what would you do. 3. value of the output of your study and brief idea of the path you will pursue. It should contain brief description of significance & background of the study. Historical records etc. projective techniques. The abstract should describe the problem. one step after another. to reach to the proposed end. Objectives. newspaper. case study. 2. Study on existing Knowledge: Under this option. Preferably. This is basically a library research. The following activity facilitate the process. there should not be more than five key words. 2. theoretical framework and data analysis techniques. The essential aspect will be to analyze the existing knowledge and data to produce something new. Hypothesis (if required). The length of the abstract should be between 100-150 words. Following are the steps: schedule has been developed to 1. and Research Design containing sampling plan. Report I: This task will be performed just before embarking on the data collection exercise. Topic and abstract submission: The topic should be ideally of not more than 6 to 10 words. background. Literature Review. It should be crisp. The mentioned tools are indicative in nature. research literature. Data and information can be drawn from corporate literature. clear and precise.discussion. periodicals etc. Topic should emerge from the abstract. It should contain the following in complete detail:  Problem background and significance of the study  Literature Review and theoretical background  Objectives  Hypothesis (if required)  Research Design and sampling design  Theoretical Model (If any)  Data collection tools & Data analysis tools to be used  Bibliography and references . Synopsis submission: Synopsis is a blueprint of your research plan. the student would choose a topic of his/her choice and conducts a detailed research based on the current literature or available data and compile a comprehensive report on the topic.

2010 September 30. 2010 November 25.Soft-copy should be submitted for evaluation and ‘progress review viva-voce’. data analysis. 2010 . The list of chapters is indicative in nature and can be modified by the Faculty guide if required. conclusion. Indicative chapters for Final Research Report o Introduction (Background and significance) o Literature Review & Theoretical background o Objectives o Hypothesis (if required) o Research Design Theoretical model o Data Analysis o Findings o Suggestions o Limitations o Conclusion o Appendix ACTIVITY Topic approval by mentor Abstract approval by mentor Synopsis approval by mentor Report I submission Bibliography& Reference Tools Scales Tables & Graphs MAX. Hard copy shall be submitted according to prescribed format. Students should use appropriate data analysis tools and software. findings. MARKS 20 30 and sampling design & IMPORTANT DATES LAST DATE September 17. 4. and scope for further studies. limitations. suggestions. 2010 October 25. Final Report Submission: This part would involve data collection. tabulation. Following should be the chapterization scheme of your report.

Ruchi Malik Prof. . the faculty guide will not be able to award marks for different stages and also will not sign the project synopsis and final report. Original copy should be attached with the hard copy of FRP report. 2010 February 17. which would be decided by the evaluation committee formed for the purpose. Copy of the same shall be submitted to the FRP Coordinator on 30th of every month positively (next day in the case of holiday). Sanjeev Sharma) Chakrabarti) FRP Convener FRP Team Prof. 2011 TOTAL 60 90 200 (MARKS WILL BE AWARDED IN PHASES. A Performa will be provided to keep the details of meeting with the Faculty Guide(s). 2011 March 14-18. DEAN D. Rajesh kumar Sinha (Prof.Viva-voce for report I (by evaluation panel) Final report submission Viva-voce (by evaluation panel) December 9-10. Anchal Gupta Prof. There will be award and certificate of merit for the best three FRP reports. (Prof. Please note that if the student does not interact with faculty guide. THAT IS. FRP coordinator will not accept direct submission of either synopsis or the report. JUST AFTER THE END OF DEFINED DEADLINE AND RESULT WILL BE FINALIZED ON THE BASIS OF AWARDED MARKS IN THOSE PHASES) The students are advised to meet and interact with their faculty guides at least once a week as per mutual convenience. Neeti Leekha Chhabra (coordinator) Prof.

Programme Head/Coordinator .Director – for information .Copy to: .All Faculty Members .Students’ Notice Board .