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INTRODUCTION: DIRECTING is said to be a process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals. Directing is said to be the heart of management process. Planning, organizing, staffing have got no importance if direction function does not take place. Directing is influencing people's behavior through motivation, communication, group dynamics, leadership and discipline. Managers give this function a variety of names. Higgins calls it leading. Other labels are: influencing, coaching, motivating, interpersonal relations, and human relations. Planning,Organising and staffing are merely preparatory functions to do the work. But the work actually starts when the manager performs the functions of directing ie, issuing instructions, guiding and overseeing activities. Controlling function is performed to find out whether or not the goals are being achieved.Thus direction function act as a link between the planning and controlling function of management. Directing initiates action and it is from here actual work starts. Direction is said to be consisting of human factors. In simple words, it can be described as providing guidance to workers is doing work. In field of management, direction is said to be all those activities which are designed to encourage the subordinates to work effectively and efficiently. According to Human, “Directing consists of process or technique by which instruction can be issued and operations can be carried out as originally planned” Therefore, Directing is the function of guiding, inspiring, overseeing and instructing people towards accomplishment of organizational goals Direction represents one of the essentials functions of management because it deals with human relations. Direction is also, infrequently and by some, labeled as ‘actuating’. Once the organizational plans have been laid down, the structure being designed and competent people brought in to fill various positions in organization. Direction is the managerial function of guiding, motivating, leading, supervising the subordinates to accomplish desired objectives. Acquiring physical and human assets will not suffice; what is more important is that people must be directed toward organizational goals. Without proper direction and supervision employees become inactive, dull and inefficient and consequently the physical assets like machinery and plant will be put to ineffective use. 2.Definition It is the directing style wherein managers tell their personnel what to do, how to do it and when to have it completed by. They assign roles and responsibilities, set standards, and define expectations.

or activating. It is the action phase of 2 .Directing is the fourth phase of the management process. This phase could also be referred as coordinating.