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EPPS 7386 (501) Spring 2011 (3 hrs) Professor Simon Fass R: 7:00-9:45 p.m. SLC: 3.102 Office: WSTC 1.

220 Office hours: T 5:30-6:45; W 5:30-6:30; R 5:30-6:30 and by appointment tel: 972 883 2938 e-mail: e-learning for course purposes or… … when e-learning is down:

Survey Research

This course introduces students to the fundamentals of producing useful information in the social sciences through survey research. Knowledge of this subject matter is important. Modern society bombards its citizens with requests that they respond to survey questions. Communication media assault and often reshape citizen senses with constant reporting on their responses. Expanding research literatures use the responses to try to make sense of and perhaps improve the quality of societal life. In this circumstance, it is essential that surveys, interviews and other methods yield meaningful and accurate data that can help to maintain an informed citizenry and generate social science and policy research work that is useful. With this in mind, the course addresses several vital themes beyond the fundamental one of simply understanding the meaning of a datum. These include coverage properties of sampling frames; sample design and measurement error; alternative methods of data production (e.g. telephone versus face-to-face, paper versus computer-assisted, interviewer administered versus self-administered, etc.); impact of non-response on information quality; reduction of nonresponse; survey project administration; post-survey processing; and survey research morality. Because it is so crucial to the enterprise, the course puts particular emphasis on design of questions and questionnaires. Explorations here include cognitive guidelines to assure respondent understanding; approaches to determining valid recollection of past behaviors and events; effects of question wording, answer formats and question sequence on responses; combining individual questions into meaningful questionnaire structures; guidelines for developing self-completion surveys relative to interview surveys; and strategies for acquiring sensitive information; and the arts of face-to-face interviewing.

A. Learning Outcomes: Through readings and assignments, students will learn how to: develop samples and sampling strategies to minimize error design, evaluate and ask survey and interview questions measure survey reliability and validity implement self-administered and mail surveys decrease non-response undertake post-collection survey data processing, and conduct survey research with integrity

B. Pre-requisite: None in particular, but completion of a social research methods course would be nice, statistics too.

C. Required Texts: Asking Questions: The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires (2004) Bradburn, N.M., Sudman, S., and Wansik, B. Jossey-Bass [Bradburn et al] Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3e (2009) Dillman, D.A., Smyth, J.D. and Christian, L.M. Wiley [Dillman et al] Survey Methodology, 2e. (2009). Groves, R.M., Fowler Jr., F.J., Couper, M.P., Lepkowski, J.M., Singer, E. and Tourangeau, R. Wiley. [Groves et al] The Psychology of Survey Response (2000) Tourangeau, R., Rips, L.J. and Rasinski, K. Cambridge Univ. Press. [Tourangeau et al] D. Grades: Structure is: A(4.0), A-(3.67), B+(3.33), B(3.00), B-(2.67), C+(2.33), C(2.00), F(0) Grading is based on performance in three class project assignments, a mid-term examination and a final examination, as follows: Class assignments (3 assignments at 20% each): 60 % Mid-term examination: 20 % Final examination: 20 % Total: 100 %

E. Class Schedule and Readings (tentative): 1. January 13: Course Overview 2. January 20: Introduction to Survey Methods Groves et al : Chapter 1. An Introduction to Survey Methodology. Charter 2. Inference and Error in Surveys. Dillman et al: Chapter 1. Turbulent Times for Survey Research. Chapter 2. The Tailored Design Method Miller, P.V. 1995. They Said it Couldn’t be Done: The National Health and Social Life Survey. Public Opinion Quarterly, 59(3), 404-419. Squire, P. 1988. Why the 1936 Literary Digest Poll Failed. Public Opinion Quarterly, 52(1), 125-133.

3. January 27: Coverage and Sampling Groves et al: Chapter 3. Target Populations, Sampling Frames, and Coverage Error. Dillman et al: Chapter 3. Coverage and Sampling. Kaple, D., Ziggy Rivkin-Fish, Hugh Louch, Lori Morris, and Paul DiMaggio. 1998. Comparing Sample Frames for Research on Arts Organizations: Results of a Study in Three Metropolitan Areas. Journal of Arts Management, Law & Society, 28(1): 41-67. Keeter, S. 2006. The Impact of Cell Phone Noncoverage Bias on Polling in the 2004 Presidential Election. Public Opinion Quarterly, (70), 1, 88-89. 4. February 3: Sample Design Groves et al: Chapter 4. Sample Design and Sampling Error. Stueve, A., O’Donnell, L. N., Duran, R., San Doval, A., and Blome, J. 2001. Time-Space Sampling in Minority Communities: Results With Young Latino Men Who Have Sex With Men. American Journal of Public Health, 91(6), 922-926. Urdan, T.C. 2001. Statistics in Plain English. Mahwah, NJ: Lawrence Erlbaum. Chapter 5: Standardization and Z scores pp. 33-44 5. February 10: Data Production Groves et al: Chapter 5. Methods of Data Collection. Dillman et al: Chapter 7. Implementation Procedures Tourangeau et al: Chapter 10. Mode of Data Collection 6. February 17: Mixed Methods and Web Surveys Dillman et al: Chapter 8. When More Than One Survey Mode is Needed Chapter 10. Customer Feedback Surveys and Alternative Delivery Technologies. De Leeuw, E.D. 2005. To Mix or Not To Mix Data Collection Modes in Surveys. Journal of Official Statistics, 21(2): 233-255. Heerwegh, D. and Loosveldt. 2006. An Experimental Study on The Effects of Personalization, Survey Length Statement, Progress Indicators, and Survey Sponsor Logos in Web Surveys. Journal of Official Statistics, 22(2), 191-210. Christian, L.M., Dillman, D.A., and Smyth, J.D. 2007. Helping Respondents Get It Right The First Time: The Influence of Words, Symbols, and Graphics in Web Surveys. Public Opinion Quarterly, 71(1), 113-125.

Recommended Porter, S. R. and Whitcomb, M.E. 2007. Mixed-Mode Contacts in Web Surveys: Paper is Not Necessarily Better. Public Opinion Quarterly, 71(4), 635-648 Best, S. J., and Krueger, B. S. 2004. Internet Data Collection. Thousand Oaks, CA: Sage Publications. Chapter 4: Administering Instruments on the Internet, pp. 36-74 7. February 24: Survey Nonresponse Groves et al: Chapter 6. Nonresponse in Sample Surveys. Johnson, T., O’Rourke, D., Burris, J., & Owens, L. 2002. Culture and Survey Nonresponse. In Groves et al. (eds.). Survey Nonresponse. New York: Wiley-Interscience. pp. 55-69 Porter, S.R. and Whitcomb, M.E. 2005. Nonresponse in Student Surveys: The Role of Demographics, Engagement and Personality. Research in Higher Education, 46(2) 127-151. 8. March 3: Asking and Answering Questions Groves et al: Chapter 7. Questions and Answers in Surveys. Dillman et al: Chapter 4. The Basics of Crafting Good Questions Bradburn et al: Chapter 1. The Social Context of Question Asking. Tourangeau et al: Chapter 1. Introduction Chapter 2. Respondents' Understanding of Survey Questions Chapter 11. Impact of Cognitive Models on Survey Measurement 9. March 10: Questions on Fact Tourangeau et al: Chapter 3. The role of memory in survey responding Chapter 4. Answering questions about date and durations Chapter 5. Factual judgments and numerical estimates Chapter 8. Selecting a Response: Mapping Judgements to Survey Answers Bradburn et al: Chapter 2. Asking Nonthreatening Questions About Behavior. Chapter 6. Asking Questions that Measure Knowledge. Chapter 7. Asking Questions that Evaluate Performance. Chapter 9. Asking Standard Demographic Questions March 17, 2011 Spring Break

10. March 24: Questions on Quasi-Fact Tourangeau et al: Chapter 6. Attitude questions Chapter 7. Attitude judgments and context effects Chapter 9. Editing of Responses: Reporting About Sensitive Topics Bradburn et al: Chapter 3. Asking Threatening Questions About Behavior. Chapter 4. Asking Questions About Attitudes and Behavioral Intentions. Chapter 8. Asking Psychographic Questions. 11. March 31: Questionnaire Design I Dillman et al: Chapter 5. Constructing Open and Closed Ended Questions Chapter 6. From Questions to a Questionnaire Bradburn et al: Chapter 5. Asking and Recording Open-Ended and Closed-Ended Questions. Chapter 10. Organizing and Designing Questionnaires. Bernard, H.R. 2006. Research Methods in Anthropology: Quantitative and Qualitative Approaches, 4e. AltaMira Press. Chapter 12. Scales and Scaling. pp. 318-341 DeVellis, R.F. 2003. Scale Development: Theory and Applications. Thousand Oaks, CA: Sage Publications. Chapter 5. Guidelines in Scale Development. pp. 61-100 12. April 7: Questionnaire Design II Groves et al: Chapter 8. Evaluating Survey Questions. Christian, L.M. and Dillman, D.A. 2004. The Influence of Graphical and Symbolic Language Manipulations on Responses to Self-Administered Questions. Public Opinion Quarterly, 68(1): 57-80. Tourangeau, R., Couper, M.P., and Conrad, F. 2004. Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questions. Public Opinion Quarterly, 68: 368-393. Recommended Peytchev, A., Couper, M.P., McCabe, S.E., and Crawford, S.D. 2006. Web Survey Design: Paging Versus Scrolling. Public Opinion Quarterly, 70(4), 596-607.

13. April 14: Arts of Interviewing Groves et al : Chapter 9. Survey Interviewing. Beatty, P.C. and Willis, G.B. 2007. Research Synthesis: The Practice of Cognitive Interviewing. Public Opinion Quarterly, 71(2), 287-311. Bernard, H.R. 2006. Research Methods in Anthropology: Quantitative and Qualitative Approaches, 4e. AltaMira Press. Chapter 9 : Interviewing : Structured and Unstructured Chapter 10: Structured Interviewing I : Questionnaires Chapter 11: Structured Interviewing II: Cultural Domain Analysis 14. April 21: Implementation and Data Processing Dillman et al: Chapter 7 Implementation Procedures. Groves et al: Chapter 10. Postcollection Processing of Survey Data. Croninger, R.G and Douglas, K.M. 2005. Missing Data and Institutional Research. In Umbach, P.D. (ed.) Survey Research: Emerging Issues, New Directions For Institutional Research No. 127, Jossey-Bass, pp 33-49. Pike, G.R. 2007. Adjusting for nonresponse in surveys. In J.C. Smart (ed.), Higher Education: Handbook of Theory and Research, Vol. XIX, Dordrecht, Netherlands: Springer. pp. 175-195. 15. April 28: Virtuous Practice Groves et al: Chapter 11. Principles and Practices Related to Ethical Research Carpenter, D. 2007. Institutional Review Boards, Regulatory Incentives, and Some Modest Proposals for Reform. Northwestern University Law Review, 101(2), 687-706. Fischman, M.W. 2000. Informed Consent. In Sales, B.D. and Folkman, S (eds.), Ethics in Research with Human Participants. American Psychological Association APA: Washington, DC. pp 35-48 To be continued…