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Title Objective company history company profile Bajaj Auto is a major Indian automobile manufacturer started by a Rajasthani merchant

. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.[1] Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.[2] Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year. According to the authors of Globality: Competing with Everyone from Everywhere for Everything, Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the different preferences of entry-level buyers.[3]

Jamnalal Bajaj was succeeded by his eldest son. Kamalnayan consolidated and diversified the group. was preoccupied with India's struggle for independence. but has invested heavily to catch up.Land marks 1945: Bajaj Auto is founded. and appliances. It began selling imported two. 1977: Technical collaboration with Piaggio ends. as well as scooters. 1998: Bajaj plans to build its third plant to meet demand. 27-year-old Kamalnayan. the company has been controlled by the Bajaj family since its founding. 2000: Thousands of workers are laid off to cut costs. Origins The Bajaj Group was formed in the first days of India's independence from Britain.' said the Mahatma after Jamnalal's death. The company generally has lagged behind its Japanese rivals in technology. 1945 as M/s Bachraj Trading Ltd. 'Whenever I spoke of wealthy men becoming the trustees of their wealth for the common good I always had this merchant prince principally in mind. ayurvedic medicines. 1984: Work begins on a second plant.and three-wheeled vehicles in 1948 and obtained a . Kamalnayan. in 1942. 1960: Rahul Bajaj becomes the Indian licensee for Vespa scooters. electrical equipment. had been a follower of Mahatma Gandhi. who reportedly referred to him as a fifth son. Jamnalal Bajaj. Although publicly owned. Company History: Bajaj Auto Limited is India's largest manufacturer of scooters and motorcycles. The precursor to Bajaj Auto had been formed on November 29. however. Its strong suit is high-volume production. After this was achieved. Its founder. in 1947. branching into cement. it is the lowest-cost scooter maker in the world.

he became the Indian licensee for the make. He lived next to the factory in Pune. filed patent infringement suits to block Bajaj scooter sales in the United States. Although some boasted superior technology and flashier brands. Piaggio.4 million) in 1981-82. Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy. the company had produced 100. New Competition in the 1980s Japanese and Italian scooter companies began entering the Indian market in the early 1980s. United Kingdom.000 vehicles in the 1976-77 fiscal year alone.16 billion. including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled. to Rs 63 million. and Hong Kong. Afterward. 1960. an industrial city three hours' drive from Bombay. In 1960. The next year. The oil crisis soon drove cars off the roads in favor of two-wheelers. much cheaper to buy and many times more fuel-efficient. maker of the Vespa brand of scooters. although total revenues rose five percent to Rs 1. Bajaj Auto began producing its first two-wheelers the next year. By 1970. Bajaj's scooter exports plummeted from Rs 133. A number of new models were introduced in the 1970s. .000 vehicles. Bajaj Auto became a public limited company. Its customers liked the durability of the product and the ready availability of maintenance.2 million in 1980-81 to Rs 52 million ($5. at the age of 22. West Germany. The technical collaboration agreement with Piaggio of Italy expired in 1977. rear engine Autorickshaw in 1976 and 1977. Rahul Bajaj became the group's chief executive officer in 1968 after first picking up an MBA at Harvard. the company's distributors permeated the country. Pretax profits were cut in half. Bajaj Auto had built up several advantages in the previous decades.manufacturing license from the government 11 years later. The company had an annual turnover of Rs 72 million at the time. Bajaj Auto produced 100.

companies like rival Lohia Machines had difficulty meeting demand. and . Several of Bajaj's rivals were looking at this market as well. and West Asia. Capacity was the most important constraint for the Indian motorcycle industry. 50cc motorcycle was immediately successful. Aurangabad commenced in January 1984. which was being rapidly liberalized by the Indian government. but soon was reaching markets in Europe.000 of them a year by 1985. About this time. he did attempt to diversify into tractor-trailers. The company was the world's fourth largest manufacturer of two-wheelers. Latin America. A possible joint venture with Piaggio was discussed in 1993 but aborted. The company was making 500. The Bajaj Sunny was launched in 1990. Although the country's total production rose from 262. The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles.000 vehicles in 1976 to 600. Work on a new plant at Waluj. Bajaj Auto's advance orders for one of its new mini-motorcycles amounted to $57 million. Bajaj also was contemplating high-volume. Although Rahul Bajaj credited much of his company's success with its focus on one type of product. and the company aimed to be able to make 60. Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms. low-cost car manufacture. It was hoping to increase its exports.000 in 1982. Bajaj Auto produced one million vehicles in the 1994-95 fiscal year. The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh. Suzuki. which limited the amount of investment any one company could make in a particular industry. Africa. the Kawasaki Bajaj 4S Champion followed a year later.The Bajaj M-50 debuted in 1981. In 1987 his attempt to buy control of Ahsok Leyland failed. was slowly slipping. behind Japan's Honda. barely less than 50 percent. By 1994. doing away with the old 'license raj' system. The new fuel-efficient.000 vehicles a year at this point. which then amounted to just five percent of sales. the Indian government was initiating a program of market liberalization. Its domestic market share.

in fact. but my net profit is still more than the next four biggest companies combined. particularly in high-powered motorcycles. Bajaj's most popular models cost about Rs 20.Kawasaki. and Cagiva (scooters).000 units in its first 12 months. and the Legend. The Caliber sold 100. intense competition was beginning to hurt sales at home and abroad during the calendar year 1997.' noted Ruhal Bajaj. Bajaj also signed development agreements with two Japanese engineering firms. His son. The company spent Rs 7.5 billion ($185 million) on advanced.5 percent. in the fall of 1998. Honda Motor of Japan announced that it was withdrawing from this joint venture. Kubota and Tokyo R & D. since poorer consumers were withstanding the worst of the recession. Bajaj Auto's profits increased slightly at the end of the 1997-98 fiscal year. It also acquired technology from its foreign partners.' stated the company's marketing slogan. New models included the Bajaj Classic and the Bajaj Super Excel. falling to 40. 'You just can't beat a Bajaj.' Hero Honda was perhaps Bajaj's most serious local threat. the Spirit. was working to improve the company's supply chain management. Sangiv Bajaj. Rahul Bajaj was able to boast. Bajaj Auto had quadrupled its product design staff to 500. 'Honda's annual spend on R & D is more than my turnover. 'My competitors are doing well. . Bajaj's low-tech. The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997. It would need new models to comply with the more stringent emissions standards slated for 2000. A marketing executive was lured from TVS Suzuki to help push the new cycles. Bajaj was planning to build its third plant at a cost of Rs 4 billion ($111. India's first fourstroke scooter. Bajaj began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999.6 million) to produce two new models. such as Kawasaki (motorcycles). Kubota (diesel engines).000. In fact. New Tools in the 1990s Still. low-cost cycles were not faring as well as its rivals' higher-end offerings. The company invested in its new Pune plant in order to introduce new models more quickly. computercontrolled machine tools. The next year saw the debut of the Kawasaki Bajaj Caliber. one to be developed in collaboration with Cagiva of Italy. Although its domestic market share continued to slip.

Piaggio itself had been mostly bought out by a German investment bank.000 workers in the short term and another 3. possibly through acquisition. Deutsche Morgan Grenfell (DMG). Bajaj had been approached by several foreign car manufacturers in the past. Principal Competitors: Honda Motor Co. The Indian government was planning to sell its 50 percent stake in the automaker. Bajaj Hindustan Ltd...... Mukand Ltd. Bajaj Electricals Ltd. propelled Bajaj to sales records.Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999.. Maruti Udyog emerged as another possible acquisition target. including a seat on the board and an exclusive Piaggio distributorship in India. and it began to regain market share in the fast-growing motorcycle segment. . In late 2000. The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market. Maharashtra Scooters Ltd.. Bajaj attached several conditions to his purchase of a minority share. In late 1999. Piaggio SpA. Suzuki Motor Corporation. Employment fell from about 23. which was looking to sell some shares after turning the company around. Bajaj Auto Holdings Ltd. Ltd. The company planned to lay off another 2. a joint venture with Suzuki of Japan.000 in 1999-2000.000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17. limited the number of permits issued for them. Sales of three-wheelers fell as some states. and a surge in consumer confidence.000 in the following three to four years. These. Principal Subsidiaries: Bajaj Auto Finance Ltd. including Chrysler (subsequently DaimlerChrysler) in the mid-1990s. citing traffic and pollution concerns. Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million.

the Caliber's retro styling is top notch and provides a refreshing change on a budget. 1990 . With the Caliber. the 4S Champion. It has a fuel tank capacity of 3. leave alone futuristic styling in motorcycles. Bajaj Auto has succeeded in creating a truly appealing product. It can carry a payload of up to 120 kg.    1991 . The Caliber uses a 3mm larger dia piston and ups its combustion volume to 111.5 liters. It has a 60 cc engine and a maximum speed of 50 km/h.Bajaj Sunny. the Sunny is targeted at teenagers who are eligible to get a driving license for ungeared two-wheelers at 16 years of age.1985 Bajaj Super 150cc The Bajaj Super was a 2 stroke 150cc motor scooter produced in India by Bajaj Auto between 1976 and 2006. In a land which has yet to see modern.Products to be studied --:   1986 . This helps give it the Performance edge over the Splendor.Bajaj M-80. However it is not the only reason for the Caliber's popularity. Like most scooterettes.Bajaj Classic 1998 . the Caliber too is derived from a less illustrious stablemate.Kawasaki Bajaj Caliber --he Caliber can lay claim to being Bajaj Auto's first success story in the motorcycle arena. Bajaj Auto no longer produces this vehicle.Kawasaki Bajaj 4S Champion Bajaj Boxer 1997 1995 - Bajaj Super-.The Bajaj Sunny was a scooterette produced and sold in India.6cc. The Caliber also gets the benefit of a paper element oil filter which is housed in its own compartment and can be .   1994 . Bajaj Auto has always been strong on pricing and naturally the Caliber derives full advantage from this. Just like the Splendor.

the Splendor and the Caliber are the stalwarts of the new breed of four strokers that gave added thought to design and styling than just rely on fuel economy like their predecessors. In this exalted company however. The finish though much improved now still falls short of the mark. The only other bike to feature a tachometer is the CBZ.removed without disturbing any other components on the bike. the CD100 and the 4S. the Caliber has succeeded to no mean extent. the Caliber comes across a bit dated but its value for money appeal makes it the darling of many. Its slightly clunky gearbox also deprives the bike of that quality feel. The best buy on a small budget. The paint job was also not up to the mark initially with the Caliber losing its lustre within a year. Although the lightest on your wallet the Caliber comes loaded with features like a tachometer and full size tyres. The Caliber is also slightly larger than the Splendor. the Caliber provides no clue with its styling.Bajaj Saffire 2001 .     2000 . The carburettor also features minor changes to the needle and main jet.Eliminator 2004 . Although the engine is basically a grown up version of the 4S Champion engine.Bajaj CT 100 2005 . The Caliber lived up to its fuel efficient reputation coming in a close second after the Splendor. Designed as a Splendor-beater by Bajaj. The only hitch that would keep one from opting for it could be Bajaj's not so great reputation for quality and service. the Caliber is the better handler and has a spirited Performance to offer.Bajaj Avenger . The two oldies so to speak. While the Splendor may be the slightly more frugal of the duo.

ICooling system:AirGearbox:4-speed Kawasaki Bajaj 4S Champion Note:. Keihin-FieIgnition:C.05 Nm (0.A.Bajaj CT-100 General informationModel:Bajaj CT 100Year:2006Category:SportRating:51. TECHNICAL SPECIFICATIONS OF KAWASAKI BAJAJ 4S CHAMPION Engine : Transmission : Engine Displacement : Tachometer : Max Power : Wheel base : Ground Clearance : Ignition : Dry Weight : Fuel tank Capacity : Battery : F/R suspension : Telescopic R/R suspension : Four stroke/petrol Four-speed 99.8 kgf-m or 5.02b hp@8500 rpm 1. There is less wear and tear on the engine since the engine block and the piston are made up of aluminium alloys.9 ft.D.Company has stopped manufacturing this model. Show full rating and compare with other bikes Engine and transmissionDisplacement:99.215mm 150mm Electronic 101kg 9.lbs) @ 4500 RPMFuel system:Carburettor. thus avoiding damage both to the piston and the cylinder liner.3 litres 12V 110mm Ceriani 5 Step adjustable . The 4S can cover a distance of 650 kph and more without a refill.06 cubic inches)Engine type:Single cylinder.27 ccm (6. which covers all costs of maintenance (except tyre. Furthermore.35cc No 7. It is India's first four-stroke motorcycle to have a Radical Aluminium Combustion Engine (R. which is fitted vertically on the tubular chassis.0 kW)) @ 7500 RPMTorque:8.). The company offers a 12-month free maintenance.C. tube and spark plug). the clearance between the piston and the cyclinder liner can be kept very close.E. fourstrokePower:8.6 out of 100.20 HP (6.

75x18. sturdier build and stiffer ride. The price and economy of the Boxer ensure that it is pitted favourably against the Hero Honda CD100 SS. The Boxer is priced quite low when compared ot the 4S.50x18. Double acting 95kph . One of the striking features of the Boxer is the split seat that makes it comfortable for both rider and pillion.6cc Yes 7.255mm 145mm Electronic N/A 14. It has a slightly more rural styling. TECHNICAL SPECIFICATIONS OF BAJAJ KAWASAKI BOXER Engine : Transmission : Engine Displacement : Tachometer : Max Power : Wheel base : Ground Clearance : Ignition : Dry Weight : Fuel tank Capacity : Battery : F/R suspension : R/R suspension : Max Speed : Four-stroke/petrol Four-speed 111.4 Pr Bajaj Boxer Bajaj Kawasaki Boxer Note:. the Boxer shares a host of other features with the Kawasaki 4S Champion.7b hp@7000 rpm 1. that other rural hotshot.8itres 12V Telescopic Hydraulic.Company has stopped manufacturing this model. These come in addition to an overbored engine.Max Speed : Front Tyre size : Rear Tyre size : 100kph 2. that ensure its acceptability in the hinter-land. Apart from its engine. It has the same five-step shock absorbers to be adjusted as per the rider¶s riding style.4 Pr 2.

000 with an on-road price of around Rs. 30. 40.500 at Ahmedabad. Bajaj XCD XCD (125 cc) . Bajaj Platina Platina (99. Currently.00x18" Pr Bajaj Scooter In order to cover other segments than motorcycles in the two-wheeler market.75x18" Pr 3. The Bajaj Platina is resplendent in Platinum silver colour and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite-tinted engine. and Mumbai the highest on-road prices for Bajaj Platina. Bajaj bikes and scooters have their own fan following. This includes standard ancillary charges also. Bajaj is a very old Indian company and enjoys a traditional goodwill in the market. Bajaj Kristal Kristal DTSi (95 cc) The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition (DTS-i) technology and ExhausTEC technology.27 cc) Bajaj Platina is a leader in mileage & looks in the 100 cc class. this bike costs around Rs. Bajaj has launched the Bajaj Kristal DTSi. At the showroom. comfort and fuel economy. Bajaj Auto is one of the largest manufacturers and exporters of two wheelers and three wheelers in India. helping them save their pocket money. an extremely fuel-economic scooter priced at around Rs.000. Bajaj Platina bike prices vary upon the two-wheeler dealer's location. Delhi has the lowest. 35.Front Tyre size : Rear Tyre size : 2. Bajaj Kristal DTS-i is targeted at college going girls who want good speed.

Bajaj M-80 Launching date : November 1986 Product category: A geared scooter 80cc. special backrest besides 180cc powerful engine. Bajaj Discover The Bajaj Discover has two variants with 110 cc and 135cc engine. 55. 41. and a good choice for a 125 cc motorbike. Bajaj XCD bike prices vary upon the twowheeler dealer's location.The Bajaj XCD DTS-Si 125 cc is easy to control. 46. Offering high stability and long cruising delights. It is targeted at the upper middle-class bike lovers.000 to Rs. At the showroom.000. The alloy wheel rims add flamboyance to the strong diamond frame body. easy on the pocket. and Mumbai the highest on-road prices for Bajaj XCD. Bajaj Discover variants include Discover DTS-I 135 cc Bajaj Discover 135 cc lies in between the 125 cc and 150 cc segments with an engine displacement of 134.000. Delhi has the lowest. 70. this bike costs around Rs. The folding number plate is a cool idea and the electric start without a kick works like a charm. a good choice between a 125 cc and 150 cc motorbike Avenger (DTSi) Bajaj Avenger (DTSi) offers the ultimate cruiser experience. the Bajaj Avenger priced at around Rs.21 cc. The Bajaj Discover 135 cc is y y y easy to control. Bajaj Avenger (DTSi) possesses wider saddle seat. Bajaj Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging from Rs. Targeted customers ± . 46.000 with an on-road price of around Rs. easy on the pocket.000 at Ahmedabad. This includes standard ancillary charges also. Currently. The Avenger now has a single variant.

What was the competition? 5.Survival time in market ± Competition from market ± Why did product die ± Study of declining or dead products in last 10-15 years & make study of :1.A. Bibliography . once again demonstrated its commitment to green technology by achieving Bharat Stage-III norm compliance for its range of products-the first company to do so. 2010. Mashelkar committee for the control of pollution in the country and are applicable across all states.indiamart. When did they die? Current status of company BAJAJ AUTO BECOMES "BHARAT STAGE III" NORMS COMPLIANT BAL ACHIEVES BS III NORMS ON ENTIRE 2-WHEELER RANGE In early March 2010. Bajaj Auto achieved this much before the stated deadline of April 1st. Describe product category of chosen product? 3. were notified by Government of India on recommendation by Dr R. The Bharat Stage III norms. Bajaj's patented technologies such as DTS-Si and the DTS-i have always been at the forefront of eco-friendliness due to their efficiency and much lowered emissions. When product was launched? 2. Survival time in market? 4. Bajaj Auto Ltd.