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A Bibliography of Marketing
Compiled by PSB Academy Library 9/23/2010

. Wiley Publishing. Marketing research.8/Arm) Bateson. 2004.83/Aak) Aaker.8/Aak) Aaker. John Wiley & Sons Inc. B. B. (658. Inc. (658. Strategic market Anderson. Pearson Prentice Hall.A Bibliography of Marketing Aaker.83/Mar) 2|Pa ge . 2005. (658. (658. et al. Strategic market Ames. David A. Inc..8/Bat) Best. David A. & Kumar. John Wiley & Sons. Market driven management. and delivering value. (658. John Wiley & Sons. David A. (658. 1988. Charles. 2001. Random House Business Divison.. John Wiley & Sons Inc. David A. John E.8/Aak) Aaker. Inc. 2nd pacific rim edition. Pearson Education International. Prentice-Hall International Inc. George S. Strategic market management : prescriptions for survival in a turbulent world.. Managerial marketing for industrial firms..8/Bes) management.8/Aak) Aaker. David A. Marketing research. David A. 1984.8/Ame) management. 9th edition.8/Aak) Aaker..83/Aak) Aaker. 1999. 7th International edition. John Wiley & Sons Inc. Roger J. Managing services marketing : text and readings. Business market management : understanding. 6th edition. (658. Strategic management. Pacific rim edition. (658. Dow Jones-Irwin. (658. Inc 2001. 2003. creating. Charles. Gary. V. 2007.8/Ame) market Ames. The Dryden Press. Market-based management : strategies for growing customer value and profitability. 2005.8/And) Armstrong.. 2004. (658. (658. (658. David A.G. (658. James C. & Day. 2006. Marketing : an introduction. 7th edition. Inc 2005. Marketing research. John Wiley & Sons.

Burnett. International marketing. (658. Inc. (658. The Asian marketing marketing. Bruhn. (658. 2003. Introduction to marketing communication : an integrated approach. 2001. McGraw-Hill. Business marketing. 10th international student edition. Philip R. International. (658. 3rd International edition.8/Cat) Cateora.. Alvin C. Prentice-Hall International Inc. International marketing. (658. 14th International edition. Kah Sing. Philip R. (658. 2003. Prentice-Hall International. 2003. (658. McGraw-Hill. 1999. Prentice-Hall International. John.. Marketing research : online Brassington... Frances. 1998..8/Bri) casebook.8342/Bla) Blackwell. (658.812/Bru) Buell.80095/Cap) Cateora.Blackwell. (658. Manfred. Financial Times Relationship marketing : Prentice-Hall. (658. (658. 5th International edition. 2003.83/Bur) Burrow. Pearson Education International Inc. Victor P. 2009. (658. Edward G. Inc.8342/Bla) Brassington.8/Bur) Burns. Inc. Consumer behaviour. Thomson South-Western. McGraw-Hill. 1998. Financial Times Prentice-Hall. Prentice-Hall (658. Business marketing. 1998. (658. 1984.8/Bri) Brierty. Financial Times Prentice-Hall. James L. 2006. Edward G.8/Bur) Capon. Electronic commerce and supply chain management. 13th International edition.0 student version for windows. Noel. Marketing research : with SPSS 13.8/Bur).. Inc. 3rd edition. 2006. (658. Marketing business 2000. Thomson South-Western. Thomson South-Western. Roger D. Alvin C. 2nd edition.84/Cha) management of customer relationships. Principles of marketing. Roger D. 2nd edition.8/Bra) Burns. Frances.8/Bra) Brierty. 2004. Principles of research applications.84/Cat) Chan. 2006.802/Bue) 3|Pa ge . Pearson Education International. Thomson Learning. 4th International edition. Consumer behavior. 3rd edition. (658. Marketing management : a strategic planning approach. 2007. 9th edition.

Inc. Marketing channels.8/Doy) 4|Pa ge . Dalrymple's sales Prentice-Hall. 2nd edition. 9th edition. Sales management : concepts and cases. John Wiley & Sons. International marketing research. (658. McGraw-Hill. (658. strategy. Inc. Brand promotion to build brands. Prentice-Hall International. (658. Marketing management and strategy. Principles of advertising & IMC. (658.. 2010. David W. (658. Tom. 2002.827/Dun) management. McGraw-Hill.827/Bra) Dominic. Strategic marketing.84/Mar) Cravens.84/Czi) Duncan.. Peter.82721/Dun) Doyle. (658. (658.802/Doy) 4th edition. International marketing. strategy. McGraw-Hill. David W. Wilson. International Thomson Business Press.827/Dun) Duncan. 1999.848/Dou) Doyle. Financial Times Prentice-Hall. Prentice-Hall International. David W.81/Cro) Cron. Tom. (658. al. 1997. Douglas.8/Wil) Duncan. Driving brand value : using integrated marketing to manage profitable stakeholder relationships. Inc.. Irwin. William L. Inc. management. Peter. 2001. 9th international edition. Peter.8/Doy) Doyle. (658. Inc. (658. Leslie (ed). 2009. William L. (658. 2003. (658. 2nd Marketing and management edition. Asia pacific edition. Strategic marketing. (658. Financial Times Prentice-Hall. 10th international student version. Thomas R.8/Doy) Doyle. (658. 1998.802/Cra) Cravens. 2000..81/Cro) Czinkota. Strategic marketing. 1982. 1985. John Wiley & Sons. Susan P. 6th International edition. 3rd Marketing and management edition.802/Cra) Cron. Financial Times Richard D. 2005. Organizational marketing. 2006. Anne T et.802/Cra) Cravens. 1983. 2002. & Piercy. John Wiley & Sons.. Michael. (658. (658..Coughlan. Peter. IMC : using advertising & de Chernatony. Value based marketing : marketing strategies for corporate growth and shareholder value. (658. 1998. Inc. Ashgate. 2006. Nigel. McGraw-Hill. Thomson Learning.

(658. Business marketing methods for effective marketing. (658. Inc. 2004. 1997. 2004. K Douglas et al. Marketing : best contexts. Prentice-Hall. Gower.802/Hut) Hutt. Thomson South-Western. Chris.8/Hol) Hooley. and learning. (658. Graham J. Marketing Financial (658. (658. (658. Thomson South-Western.8/Fle) Fletcher. 1982.8/Gro) management : B2B. Pearson Education International. (658. Paul. 2001.802/Hoo) positioning. McGraw-Hill. Marketing. Times 3rd edition. Svend. practices. (658. 10th international edition. McGraw-Hill. International Student Edition. John Wiley & Sons. relationships.8/Dwy) Etzel.8/Etz) Fill. 8th edition. (658. approach.Dwyer. strategies and applications .802/Hut) (658.802/Fil) Fletcher.. Marketing management : a relationship approach. (658. 2008.8/Gui) Harmon.84/Fle) Ford. Financial Times Prentice-Hall. Inc. 4th edition. 1988. Morgan Kaufmann Publishers. Richard. 2003. Michael J. 2008. Service management and marketing. 2001. Times communication : 2002. Robert.804/Und) Gabor. David (ed). Joseph P. McGraw-Hill. 5|Pa ge . 11th edition. Richard. Michael D. (658. 2002. Pearson Education International. Andre. (658. F. Developing e-business systems and architectures : a manager's guide. (658. management : strategies and programs. Prentice-Hall. 2010. Business Marketing : Guiltinan.84/Har) Hoffman. International marketing : an Asia-Pacific perspective.816/Gab) Grönroos. South-Western Cengage Learning. Pricing : concepts and Understanding business Learning. Christian. Marketing connecting strategy. Michael D. Inc. 2003. Marketing strategy and competitive Financial marketing and purchasing : an interaction Thomson Hutt. International marketing : an asia-pacific perspective. 2002. Business marketing management : a strategic view of industrial and organizational markets. (658.8/Mar) Hollensen.

2003. Inc.802/Ker) Pearson Education International. Warren J. Inc. (658. Keegan. Irwin Professional Publishing. Pearson Education International. Southern Western Publishing Co.. Kevin Lane. 8th International edition. (658. (658.8/Job) Principles and practice of McGraw-Hill. 2008. measuring and managing brand equity. 2006. Strategic brand International. Pearson Education International. Global marketing : foreign entry. Strategic marketing problems : cases and comments. Inc.802/Jai) Jobber. (658. 1997.827/Kel) Keller.848/Kee) Keller. Inc. Warren J.. 2009. and managing brand equity. 2003.8/Jain) Jain. Subhash C. Strategic brand management : building. 2007. (658. Principles and practice of marketing. 1998. 4th edition.827/Kel) Keller. local marketing. Best practice cases in branding : lessons from the world's strongest brands. McGraw-Hill. McGraw-Hill.Jain. Cengage Learning. Marketing. Crisp Publications. Roger A. management : Building. Strategic marketing. Inc. McGraw-Hill. 2004. (658. (658.. 1990.8/Ker) Kevin Lane. 1998. (658.. Prentice-Hall International. Effective sales management : how to build a winning sales team. 2003. 5th edition. 1990. Global marketing. 2000.. Pearson Education Limited. 10th International edition. (658. David. (658. Kerin. Principles and practice of marketing. measuring. Johnny K. Inc. &.827/Kel) Kerin Roger A. Prentice-Hall (658.81/Joh) Keegan. 3rd International edition.848/Joh) Johnson. Johansson. 2nd edition. 6|Pa ge . Tom. Strategic brand marketing. David.8/Job) Jobber. Kevin Lane. 3rd international edition. (658. (658.8/Job) Jobber. Pearson Education International. (658. management : building. (658. Asia edition. and global management. Kevin Lane. Subhash C.827/Kel) Keller. 2004. David.848/Kee) Global marketing. measuring and managing brand equity. Marketing planning and strategy..

(658. 11th International edition. Inc. 2003.8/Kot) problems : cases and comments.. (658. Pele Publications. 2004.8/Kot) . planning.8/Kot) Kotler. Pearson Prentice Hall. Principles of marketing. Pearson Prentice Hall. 2001. Financial Times Prentice-Hall. (658. (658.. Inc. (658.8/Kot) Kotler. Inc. Customer relationship management : getting it right. Prentice-Hall International. 2005.. 1997. Pearson Education International. Global marketing Kotler. 10th International edition. 4th edition (EU). A framework for marketing management. 2008..8/Kot) Kotler. Inc. Marketing management : analysis. Marketing management : the millennium edition. (658. John Wiley & Sons. Prentice-Hall International. Prentice-Hall International. planning. (658.Kerin. Wiley Publishing.. 2003. Inc. Philip. Catherine.84/Kna) Kotabe. (658.. 2nd edition. et al. Philip. High tech product launch. Marketing.8/Kot) Kotler. Inc. Marketing management : analysis.8/Kot) 7|Pa ge Pearson Education International. Pearson Education International. Masaaki. Marketing. International John Kotler. Inc. Philip. Philip. E-Commerce : Real issues & cases. and control. Philip. Philip. (658. Michael C. 2005. Pearson Prentice Hall. Inc. Inc. 2004. (658. Inc.8/Kot) Kotabe. (658. Philip. Masaaki. 6th edition. (658.802/Ker) Kincaid.. Principles of marketing. 2004.8/Kot) Kotler. and control..8/Kot) Kotler. et al. 2003. 1998. International Marketing : 2nd Asia-Pacific edition. Strategic marketing Kotler.. (658. 1998. implementation. 1997.8/Kot) Kotler.. 2006. Judith W. Pearson Prentice Hall. Philip. Principles of marketing. 5th edition. 2003. Philip. 3rd edition. 10th International edition. (658. (658. Marketing management. Prentice-Hall International.8/Kit) Knapp. (658. (658. Roger A. Wiley & Sons.812/Kin) Kitcho.848/Kot) Kotabe. Masaaki marketing : an Asia Pacific focus..8/Kot) management. implementation. Thomson South-Western. Philip. 2000.

3rd international edition. (658. 2nd edition. 2003. Pearson Prentice Hall. Philip. Pearson Prentice Hall. McGrawHill. Philip. 2001. 2006. Principles of marketing. 9th International edition. Inc. Philip. A framework for marketing management. Philip et al. Principles of marketing : Kotler. 2007. Marketing management. Prentice-Hall International. (658. Pearson Prentice Hall.. 2010. (658. Philip. Introduction to Kotler.827/Lil) Cengage Learning. Inc. Philip. 3rd European edition. Pearson Prentice Hall. Charles W. 12th International edition. Geok Theng.8/Kot) Kotler. New product & brand management. Prentice-Hall International Inc. Business marketing : an Asian perspective. Philip. Pearson Education International.8/Lam) Lau. (658. Marketing management : an Asian perspective. Principles of marketing.8/Kot) Krishnamurthy. A framework for marketing Kotler. Philip. Pearson Education International.Kotler..8/Lau) Lilien. Philip.8/Kot) Kotler. Philip. Pearson Prentice Hall. 1999. Pearson Prentice Hall. Philip et al. Principles of marketing. Inc. Gary L.. management : text and cases. (658. Sandeep.8/Kot) management. 2009. (658. Pearson Education International. 4th edition. 11th edition (IE). 2005.8/Kot) Pearson Prentice Hall.84/Kri) Lamb.8/Kot) Kotler. SouthWestern (658.8/Kot) global edition. Principles of marketing. 10th international edition.8/Kot) marketing. E-commerce Kotler. 8|Pa ge . Thomson South-Western. (658.8/Kot) Kotler. (658.. (658. 2003. 12th International edition. 2009. 2006. Philip. 2001. 13th Kotler.8/Kot) Kotler. Inc. Marketing. (658... 2007. (658. 2003. et al. 2008. (658. Financial Times PrenticeHall.8/Pri) Kotler.8/Kot) an Asian perspective. Principles of marketing. (658. (658. 2007. (658. 7th edition. Principles of marketing. 1st edition.

Naresh. Inc.8/Lin) Lovelock. Inc.. Prentice-Hall International.8/Lov) Lovelock. Christopher et al.. 2nd edition. research : a decision-making approach. 4th edition. strategy. Marketing research : an applied orientation. 2002. Naresh K. Peter. (658. Pearson Prentice Hall. Financial Times Prentice-Hall.. Pearson Prentice Hall.83/Mal) Malhotra. Jochen.8/Lov) Lovelock. 3rd edition.83/Mal) Malhotra. Services Marketing : an Asia-Pacific and Australian perspective. (658. Inc. (658. 3rd edition. research : applications to contemporary issues. Inc. Naresh K. Pearson Prentice Hall. (658. Christopher.. Naresh K. Naresh K. 2007. Marketing Research : an applied orientation.800994/Lov) Lovelock. Pearson Education International. (658.802/Lov) Christopher & Wirtz. (658. (658.. Essentials of services marketing. Inc. (658. 4th edition. Naresh K. Marketing research : an applied orientation. technology. Services marketing : a European perspective. technology. Christopher. 1995. 9|Pa ge . Services marketing : an Asia-Pacific and Australian perspective. Christopher H. 2006. 1996. Principles of service marketing and management.. 2007.83/Mal) Malhotra. (658.83/Mal) Malhotra. Christopher H. 6th international edition. 2004. Inc. Insights : learning successes and from Lovelock. Services marketing : people. strategy. Basic marketing Education International. Pearson Education (658. 2004. (658.800994/Lov) Lovelock. (658. 2009. Prentice-Hall International.. 2nd International edition. Christopher. Pearson Education International Inc. Pearson Malhotra. 2006. Pearson Prentice Hall. 2002. (658. 4th International edition.83/Mal) International..8/Lov) marketing failures. 2007.. Basic marketing Services marketing : people. Pearson Education International.83/Mal) Malhotra. 2004. Pearson Prentice Hall. 2002. Heinemann Asia. Marketing research : an applied orientation.Ling.8/Lov) Lovelock. (658.

802/Mcd) Miller. and Inc. Lisa. International marketing : a global perspective.. (658.8/Pri) PSB Academy. 2002. 1999. Thomson Learning. Integrated marketing communications. Financial Times PrenticeHall. Malcolm. (658. McGraw-Hill. 2000. (658. 2001. (658. 2001. Consumer behaviour : Pearson Education International. 2001. E-commerce implications marketing strategy. Customer relationship The business and implications for marketing strategy. Marketing plans : how to prepare them. McGrawHill. (658.848/Muh) Nakamura. 2007.8/Pal) Peelen. Adrian.8/Que) Marketing : marketing environment. Marketing communications.8/Pie) Pride.82/Nak) Neal. Pearson Custom Publishing. Nigel F. 2007. Financial Times Prentice-Hall. Butterworths.84/Eco) PSB Academy Pte Ltd. (658. Pascale et al. (658. 2002. Pelsmacker.. et al. (658. Effy. Pearson Prentice Hall. Exploring direct marketing. Fundamentals of marketing. (658. McGraw-Hill.. Marketing : concepts and strategies.83420994/Nea) O'Malley. 2002.802/Pel) Pickton. handbook. 10 | P a g e . Foundations e-commerce. Pascale G.84/Oz) Palmer. fundamentals. David. management. Cathy. E-Commerce fundamentals. 5th edition. (658. (658.812/Pee) creating and delivering value. (658. Houghton Mifflin Company. 1999. 2006. 2007. Hans. (658.84/Oma) Oz.84/Eco) Quester.McDonald. Consumer for behaviour : Uichiro. International Thomson Business Press. William M. McGraw-Hill. Inc. 1999. 4th edition.802/Pic) Piercy. 2009. Market-led strategic change : a guide to transforming the process of going to market. Patrick De. 6th edition.8/Mil) Muhlbacher. Ed. Financial Times PrenticeHall. PHP Sales Institute. (658. Elsevier.83420994/Que) Quester. service 1988. 5th edition. McGraw-Hill. how to use them. (658. 2005. (658. (658.

. Prentice-Hall (658. 6th edition. (658. 1997. 7th International edition. 2003. Pearson Prentice Hall. International.8342/Sch) Schiffman. 1991. Marketing : real people. (658.. Shimp. 2010.8/She) Sage Publications. promotion. Thomson SouthWestern. (658.8/Ree) Industrial marketing : Inc. Terence A. Terence A. Robert R. Jagdish N. 7th edition. Advertising. 2000. (658. Roberts. and supplemental aspects of integrated marketing communications. Bert. real choices.8/Sha) Sheth. Pearson Education Limited. 1999. (658. Leon G. Robert. 2008. Inc.8342/Sch) Schiffman. 4th edition. (658.82/Shi) Shimp. Consumer behavior. 10th global edition. 2003. (658. McGraw-Hill. 2000. Michael R. Consumer behavior. Inc. (658.84/Rob) marketing.82/Shi) Supplemental aspects of integrated marketing communications.82/Shi) 11 | P a g e . (658. 9th International edition. (658. Pearson Prentice Hall. (658. 2000. Advertising promotion : Rosenbloom. Leon. 2005. (658. (658. 3rd edition. Internet marketing : integrating online and offline strategies.Reeder.8342/Sch) Solomon. (et al).8002373/Sol) Shimp. Leon G. 8th International edition. Shaw. Pearson Education International. Handbook of relationship analysis. promotion supplements. (658. The Dryden Press. Thomson South-Western. planning and control. Advertising. Marketing payback : is your marketing profitable? Financial Times Prentice-Hall. 5th edition. promotion and other aspects of integrated marketing communications. Prentice-Hall International. 2003.84/Ros) Schiffman. Mary Lou. Pearson Prentice Hall. Advertising. 2007. Leon G. The Dryden Press. Consumer behavior.8342/Sch) Schiffman. The Dryden Press. Terence A. Leon G. Consumer behavior. 4th edition. 2004. 2007. Terence A.8342/Sch) Schiffman. Marketing channels : a management view.8/Shi) Shimp. Consumer behaviour. 2nd edition.

McGraw-Hill. 2003. 10th international edition. Russell S. James W.8/Zei) Zikmund.. (658.802/Ste) Taylor.. 1990. (658. Valarie A. 1986.84/Tur) Waller..8/Son) Stefflre. 8th edition. 2003. The Dryden Press. 2nd edition. Michael R. 3rd International edition. John Wiley & Sons. Marketing to win : strategies for building competitive advantage in service industries. Valarie A. William G. Pearson Education International. 2003. 2004. Valarie A. 2007. 2004. 2008. Volney. (658. 2009.83/Zik) Zikmund.802/Wal) Winer. Exploring marketing research. Pearson Prentice Hall. 2003. Thomson SouthWestern. 2006. William G. (658.8/Zei) 12 | P a g e . Chilton Book Company. Customer relationship management : integrating marketing strategy and information technology. (658. (658.812/Zik) Praeger. Competitive marketing strategies. research.83/Zik) Marketing research. Exploring market research. Mountain bike mania : the promotional plan. Developing and Zeithaml. Inc. Thomson Zeithaml.83/Zik) Zikmund. McGraw-Hill. William G. 5th international edition. 1985. Frank K. Introduction to E-commerce.Solomon. Consumer behavior : buying. Efraim.83/Zik) Zikmund. William G.8342/Sol) Sonnenberg. Exploring marketing implementing marketing strategies. (658. (658.8/Win) Zikmund. 4th International edition. (658.8/Zei) Zeithaml. having & being. (658. 6th international edition.. Pearson Prentice Hall.. David. 2000. Services marketing : integrating customer focus across the firm. Asia pacific edition. 2nd International edition. Inc. Services marketing : integrating customer focus across the firm. (658. McGraw-Hill. et al. (658. Harper & Row Publishers. (658. 2010. SouthWestern Cengage Learning. William G. (658. Services marketing : integrating customer focus across the firm. McGraw-Hill. Marketing management. (658.802/Tay) Turban. Learning. 7th edition.

Block E. (658. 1984. (658. 2001.. John Wiley & Sons Inc.8/Str) These books are available at PSB Academy Library (Delta Campus).8/Bak) Strategic marketing and management. 355 Jalan Bukit Ho Swee. Butterworths. Ground Floor. Singapore 169567 13 | P a g e .The marketing book.