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COVER

Plymouth meeting mall
‘tis the Season - Pg 12
INSIDE:
Chamber PartnerS with
energy ComPany for
member SavingS
Constellation energy - Pg 4
the rookie
Comentary - Pg 7
red taPe riSing
uS Chamber - Pg 8
winter eventS - Pg 9
what doeS the
Chamber of
CommerCe do?
the answer- Pg 9
new memberS
welcome - Pg 10
renewing memberS
thank you - Pg 11
the Chamber
history - Pg 11
Serving Businesses from Fort Washington to Valley Forge, Conshohocken to Collegeville
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KI NG OF PRUS S I A
Experience The World
Give Your Employees e World.
In An Envelope.
Nothing inspires gratitude like the King of Prussia Mall Gift Card.
Because it’s the only gift that lets recipients experience the entire
world of fashion and taste, with over 400 international retailers and
restaurants to choose from. Whatever amount you select — from
$20 to $1000 — anyone you do business with will have just one thing
to say when they open it: Ooh and Aah! (Okay, that’s two things.)
Purchase gift cards online at KingofPrussiaMall.com,
call 610.265.5727, or visit Guest Services.
4 ChamberpartnerswithenergyCompany
formembersavingsConstellation named as
de-regulation comes to Southeastern Pennsylvannia
5 Communityheroes&future
Communityleadersawardsinvitation
6 theChamber’sdomestiCviolenCepreventionlunCheon
7 therookieCommentary by Albert Paschall
8 usChamberRed Tape Rising
8 membershipappliCationForm
9 CalendarofeventsWinter 2010/2011
9 whatdoestheChamberofCommerCedo?
10 welComeNew Members
11 thankyou2010 Renewing Members
11 historyoftheChamber
13 beComingtheoptimalsalesperson
Carmanico Maguire Associates, Inc.
15 arnold’s…alwaysafunalternativetobusinessasusual
Arnold’s Family Fun Center
16 employeewellness=employerprofitsLLD Systems
18 hyattplaCephiladelphia/kingofprussiaannounCes
grandopeningCelebrationHyatt Place
21 developmentineastnorritonMontgomery Hospital
22 autoinsuranCeHumphries - Sorella Insurance
23 goodlegaladviCeisgoodbusinessadviCeKaplin Stewart
24 nobssoCialmedia
25 tipmydeallaunChingserviCefor Local Communities
in Montgomery County Pennsylvania
26 readynotifypaMontgomery County Dept. of Public Safety
27 911emergenCyMontgomery County Dept. of Public Safety
28 holidaywishes
30 unoChiCagogrillCelebrates20yearsUNO Chicago Grill
32 whyisprintsopowerfulSleddog Design
36 primeadvertisingfor2011VFP Billboards
39 anautumnvisittothezooElmwood Park Zoo
40 doesyourwebsiteworkforyou?Why About Marketing
45 theeverevolvingfaCeofkingofprussia
Upper Merion Today
48 healthlinksHoliday Safety
QUARTERLY
editorialarticles
12 frontCover
Plymouth
Meeting Mall
‘Tis The Season
52 baCkCoverstory
King of Prussia Mall
Give Your Employees
The World.
advertising/awards&signs
Core Graphic ........................................................................................... 47
Mike Irby Photography .............................................................................. 37
Montgomery County Chamber News Magazine ............................................ 10
No BS Social Media .................................................................................. 24
Piper Media Productions ........................................................................... 42
Sign A Rama ........................................................................................... 35
Sleddog Design ....................................................................................... 32
TipMyDeal.com (Inside Front Cover)....................................................... 2, 25
Upper Merion Today ................................................................................. 45
Valley Forge Promotions Billboards ............................................................ 36
Why About Marketing ............................................................................... 40
banking/finanCial/insuranCeserviCes
American Heritage .................................................................................... 14
Continental Bank ...................................................................................... 17
Humphries - Sorella Insurance ................................................................... 22
Penn Liberty Bank .................................................................................... 30
businesssolutions/serviCes
AdviCoach ............................................................................................... 19
Allendale Answering Service ........................................................................ 7
Caramanico Maguire Associates ................................................................ 13
CFO 4 Business ....................................................................................... 33
Kaplin Stewart Attorneys at Law ................................................................. 23
LLD Systems ........................................................................................... 17
Locker Room Storage Inc .......................................................................... 49
PBN Professional Business Network ........................................................... 47
Sound Security Direct .......................................................................... 38, 41
Storage Deluxe ........................................................................................ 31
Sunrise Business Network ......................................................................... 47
Quick Courier Service ................................................................................ 39
Catering/foodserviCes
Antoine Amrani Chocolates ........................................................................ 45
Gino’s Ristorante & Pizzeria ...................................................................... 49
Peppers Italian Restaurant & Bar ................................................................ 33
Presidential Caterers of Distinction (Inside Back Cover) ................................ 51
Rock Bottom ............................................................................................ 50
UNO Chicago Grill .................................................................................... 30
Tosco Pizza & Italian Restaurant ................................................................ 46
ContraCting&tradeserviCes
MT Ruhl Electrical Contracting ................................................................... 42
energysuppliers
Constellation Energy ................................................................................... 4
entertaining/meetings&events
Arnold’s Family Fun Center ........................................................................ 15
Dave & Busters ........................................................................................ 19
Facenda Whitaker Lanes ........................................................................... 39
Hyatt Place .............................................................................................. 18
Norris Sales Party Rentals ......................................................................... 43
Pinecrest Country Club .............................................................................. 46
Radisson Valley Forge .............................................................................. 38
healthCare
Marlene J. Mash, MD & Associates ............................................................ 34
Mercy Suburban Hospital .......................................................................... 50
Montgomery Hospital ............................................................................... 20
Montgomery Medical Equipment Company ................................................. 14
Upper Merion Dental Associates ................................................................. 30
government
Montgomery County Department of Public Safety .................................... 26,27
State Representative Kate Harper 61st District .............................................. 14
State Senator Daylin Leach 17th District ...................................................... 36
offiCe/housing/realestate
Brightview Independent & Assisted Living .................................................... 33
retailserviCes
King of Prussia Mall (Back Cover) ....................................................... 44, 52
Plymouth Meeting Mall ............................................................................. 12
Ray’s Appliances ...................................................................................... 35
seCurity/advisors/systems
D.A. Gordon & Associates ......................................................................... 37
PREMIUM
advertisers
FEATURED
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WINTER 2010/11
3
WINTER 2010/11
CHAMBER PARTNERS WITH
ENERGY COMPANY FOR
MEMBER SAVINGS
Constellation named as de-regulation
comes to Southeastern Pennsylvania
PECO’s rate caps expire at the
end of the year, but Montgomery
County Chamber of Commerce
members don’t have to wait until
January to seek out competitive
electric rates.
Energy companies are now
competing for business in the
PECO service territory, which
will give Chamber members
more options on price and energy
services. All across the region,
businesses need to begin doing
their homework to fnd a com-
pany that is the right ft for the
unique needs and future goals of
their organizations.
Choosing an electricity sup-
plier may seem like a daunting
task, but suppliers are working
to educate businesses about the
impending market change. Now
is the time to for Chamber mem-
bers to hear what suppliers have
to offer, compare options, and in
some instances execute a strategy
prior to the market restructuring
scheduled for January 1, 2011. In
fact, hundreds of businesses and
nonproft organizations across
central Pennsylvania already
have done this and have signed
competitive supply contracts.
Fortunately, a unique op-
portunity has been created to
assist Chamber members. The
Chamber has selected Constel-
lation NewEnergy (CNE) as its
preferred energy provider, giv-
ing members valuable access to
a variety of energy-management
information and opportunities.
NewEnergy can assist members
in developing a strategy designed to
help stabilize electricity costs. The
customer decides the length of a
contract; how much of the supply is
fxed price versus how much is vari-
able; and whether renewable and
green energy tools ft their needs.
Constellation NewEnergy is a
subsidiary of Constellation Ener-
gy, a Fortune 500 company and a
leading supplier of energy prod-
ucts and services to commercial,
industrial and governmental cus-
tomers in open markets through-
out the United States. Constella-
tion Energy’s Power generation
group currently owns and oper-
ates, or has ownership interest in,
six east-region plants operating
in Pennsylvania and one under
construction in Alabama. These
include plants fueled by a mix
of energy sources, including the
safe Harbor hydroelectric plant
in Lancaster County and Colver
Power Plant in western Pennsyl-
vania.
The Chamber’s relationship
with CNE provides members ac-
cess to electric service products,
such as demand response pro-
grams that compensate business-
es for reducing electricity usage
during periods of peak demand.
In addition, renewable, green
energy products are offered to
provide businesses with effective
ways of meeting their sustain-
ability objectives.
Customers can also utilize
NewEnergy Online, a compre-
hensive suite of Web-based tools,
which can help further manage
costs, reduce overall energy usage
and receive up-to-date energy mar-
ket information. The site is avail-
able at: www.newenergy.com.
The benefts of electric com-
petition couldn’t come at a better
time since the struggling econ-
omy has hurt businesses across
the board. A competitive energy
marketplace can be part of the
solution to helping businesses re-
bound and even prosper.
Chamber members that start
shopping now, instead of wait-
ing until Jan. 1, can ensure they
won’t miss opportunities to lock
in preferable rates. That means
members can fully consider their
energy options and properly bud-
get for those costs. Cost certainty
is important in today’s volatile
economic and energy markets.
For more information on
electric choice, members can
also visit the Pennsylvania Public
Utility Commission’s website on
utility choice at www.puc.state.
pa.us/utilitychoice. This site
provides a wealth of information
about how to choose a new sup-
plier, as well as contact informa-
tion for all energy companies.
Don’t wait until Jan. 1. Con-
stellation NewEnergy is prepared
to help Chamber members lock
in their prices right now! For
more information visit www.
newenergy.com
Ed Wilson, national sales di-
rector for Constellation En-
ergy outlines the Chamber’s
new program for electrical
purchasing for members.
4
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!

Please join our title partner:
JP Mascaro and Sons
As we present:
Law Enforcement Officer of the year
Emergency First Responder of the year
Non-Profit of the year
Educator of the year
& Future Community Leaders Awards
Thursday December 9, 2010 � Dolce Valley Forge Hotel, Route 202 King Of Prussia
Reception: 5:30 Banquet: 6:30
Individual Reservations: $49.50 per person;� Tables of eight: $375
Portion of the proceeds benefit the Montgomery County Chamber Foundation
------------------------------------------------------------------------------------------------------------------------------
RESERVATION FORM OR REGISTER ONLINE AT www.montgomerycountychamber.org
Community Heroes & Future Community Leaders Awards
December 9, 2010

Please reserve _______ seat(s) _______ table(s)
Reservation deadline: December 7, 2010 at noon
Enclosed is our check for $_____________ or charge it to:
( ) VISA ( ) MasterCard ( ) American Express
CHECKS PAYABLE TO: CHAMBER OF COMMERCE
PO BOX 200, EAGLEVILLE, PA 19408 OR FAX RESERVATIONS TO: 610.265.0473

Name:____________________________________________________________________________________

Company: _______________________________________________________________________________

For Credit Card use:

Credit Card #_________________________________________________Exp________________________

Cardholder’s name: ______________________________________________________________________

Authorized signature: ____________________________________________________________________

E-mail address: ___________________________________________________________________________

Address: _________________________________________________________________________________

City______________________________________State __________________ Zip_____________________
The Chamber reserves the right to refuse unreserved seating. Reservations confirmed with payment. No refunds after reservation
deadline. In the event of inclement weather please check your e-mail or call (610) 277-9500 or (610) 265-1776
Community
Heroes &
Future
Community
Leaders
Awards
5
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Local Daily Deals
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FROM
Attorney Gregory Philips of the law frm of Yergey, Daylor,
Allebach, Scheffey, Picards describes the rights of employers and
employees if or when domestic violence strikes in the workplace.
Montgomery County Assistant District Attorney Cara M.
McMenamin tells the audience at The Chamber’s domestic
violence prevention luncheon what government assistance is
available to them.
Beth Sturman, Executive Director of Laurel House, a domestic
violence intervention agency, frames the issues surrounding the
potential for violence in the workplace.
Verizon Foundation director of External & Government Affairs
Daniel J. Reavy welcomes guests to The Chamber’s Domestic
Violence Prevent luncheon. The event focused on the prevention
of domestic violence in the workplace and employee assistance.
The Verizon Foundation was the title sponsor of the event.
The Chamber’s
dOMESTIC
VIOlENCE
PREVENTION
luncheon
6
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
The
ROOkIE
Where did Pat Toomey
learn politics? The former
investment banker sud-
denly seemed to burst out of the
Lehigh Valley in the mid-90’s
but is that where the Rhode Is-
land transplant learned to play
public policy hardball?
Likely he learned it at Rook-
ie’s. That’s the restaurant and
sports bar in Allentown that he
started with his two brothers. A
successful place and the Senator
– elect wouldn’t have been the
frst bartender to hear a political
story or two.
Fact is in America’s earliest
days the town tavern was the
center of political life. The tra-
dition of the colonial era tavern
where town criers brought news
from through out the country-
side, reading the occasional
newspaper to those that couldn’t
read and imbibing a few drams
are as much a part of the na-
tion’s political fabric as voting
itself. That’s not a lot different
than it is today.
The main difference is that
in Rookie’s there seems to be
enough TV sets to watch every
station in the state and with that
kind of media fow there’s got
to be room for debate, especial-
ly the kind fueled by libation of
every sort.
Owning a restaurant/tav-
ern is hard work. Seven days
a week, long nights, important
weekend trade and very few
holidays. The cooks must be
consistent, the kitchen immacu-
late and the wait staff and bar-
tenders happy, happy people.
Not easy to do in 2010 America
but it’s management’s job to
keep them that way.
Then there are licenses and
regulations. In Pennsylvania
the Liquor Control Board, local
and county health departments
as well as the myriad of compli-
cations that any employer has
to deal with: the fun stuff like
worker’s compensation, em-
ployee withholding and OSHA.
Undoubtedly at Harvard
University, Pat Toomey learned
a great many things but at
Rookie’s he learned reality.
The reality of what it is to cre-
ate jobs, make a payroll and be
a success. At Rookie’s he had
to be in the people business and
that’s refected in his humorous
and easy going style.
Pat Toomey is now Penn-
sylvania’s rookie Senator. He’s
got Wall Street and more im-
portantly Main Street on his re-
sume. From all that we’ve seen
it will be the Main Street part of
him that governs.
The only president that
hailed from Pennsylvania was
James Buchanan of Lancaster
County. Most historians don’t
rank him as one of the great; in
fact many Civil War era scribes
rank him as the worst. Some-
day Pat Toomey might have the
chance to erase that sad fact
from the history books.
Albert Paschall is Senior
Fellow at The Lincoln Institute
of Public Opinion Research,
Inc. A non-proft educational
foundation with offces in Har-
risburg and King Of Prussia.
Somedays is syndicated to lead-
ing newspapers and radio sta-
tion in Pennsylvania. Visit The
Lincoln Institute of www.lincol-
ninstitute.org

COMMENTARY
by Albert Paschall
Chamber Managing Director Albert Paschall welcomes
Senator-elect Pat Toomey to The Chamber’s headquarters
for an “Inn-Politics” discussion with Chamber members.
Montgomery County Commissioner Joe Hoeffele
introduces the Democratic Candidate for Governor
Dan Onorato at a recent “Inn Politics” open house at
The Chamber’s headquarters.
The Democratic candidate for Governor Dan Onorato
discusses issue with guests at the historic
King Of Prussia Inn.
7
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Local Daily Deals
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AnnuAl SubScription rAteS
Dues based on number of employees in the service area (2 part time employees = 1 full time)
Dues may be tax deductible - please consult your tax advisor. New members please add
$
25 one time processing fee
$
2451-5 employees, government agencies, non-proft agencies & educational institutes
$
2956-10 employees
$
37511-30 employees
$
57531-99 employees
$
975  100-999 employees
$
1550  over 1000 employees
$
650economy hotels
$
1050full service hotels
We’ve written about regula-
tions as the “heavy hand of gov-
ernment” in this space before,
and Tom Donohue has hammered
away on the issue as part of our
“This Way to Jobs” effort. Last
week, a new independent study
on the topic confrmed what we
knew all along, namely that the
burden of regulation on Ameri-
can business is soaring. Here’s
the summary:
“The burden of regulation on
Americans increased at an alarm-
ing rate in fscal year 2010. Based
on data from the Government Ac-
countability Offce, an unprece-
dented 43 major new regulations
were imposed by Washington.
And based on reports from gov-
ernment regulators themselves,
the total cost of these rules topped
$26.5 billion, far more than any
other year for which records are
available. These costs will affect
Americans in many ways, raising
the price of the cars they buy and
the food they eat, while destroy-
ing an untold number of jobs.
With the enactment of new health
care laws, fnancial regulations,
and plans for rulemaking in other
areas, the regulatory burden on
Americans is set to increase even
further in the coming year.”
In the drive-by debates that
characterize Washington, the
anti-business crowd loves to say
that business is against regula-
tion. But that misses the larger
point, i.e.. that we already com-
ply - without complaint - with
billions of dollars of existing reg-
ulations, everything from tax to
workplace to environmental reg-
ulations. What business opposes
is excessive regulation. This new
study would seem to indicate that
we have arrived at that point.
From the U.S. Chamber of Commerce
REd TAPE
RISING
by Pat Cleary
8
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
Again from the study’s summary,
some of the more costly regs from 2010:
• Fuel economy and emission standards for passenger cars, light-
duty trucks, and medium-duty passenger vehicles imposed jointly
by the EPA and NHTSA. Annual cost: $10.8 billion
(for model years 2012 to 2016). For automakers
to recover these increased outlays, NHTSA
estimates the standards will lead to increases
in average new vehicle prices ranging from
$457 per vehicle in FY 2012 to $985 per
vehicle in FY 2016.
• Mandated quotas for renewable fuels. An-
nual cost: $7.8 billion (for 15 years). Utiliz-
ing farmland to grow corn and other crops
used in renewable fuels will displace food crops,
leading food costs to increase by $10 per person per
year--or $40 for a family of four, according to the EPA.
• Effciency standards for residential water heaters, heating equip-
ment, and pool heaters. Annual cost: $1.3 billion. The appliance
upgrades necessary to comply with the new standards will raise the
price of a typical gas storage water heater by $120.
• Limits on “effuent” discharges from construction sites imposed by
the EPA. Annual cost: $810.8 million. The cost of the requirements
will force the closure of 147 construction frms and the loss of
7,257 jobs, according to the EPA. Homebuyers also will bear some
of the costs, with an increase in mortgage costs of about $1,953.
Add to this the Administra-
tion’s plan to regulate shower
heads and light bulbs and you
have a regulatory zeal not seen
in this country in many years.
Is it coincidental that job
creation is also anemic?
We think not, as the
collateral effect of the
heavy hand of govern-
ment is the toll it takes
on jobs. It’s also prob-
ably not coincidental
that voters appear ready to
toss out the regulation-friend-
ly crowd in favor of people who
appreciate business’ role in job-
creation. Let’s hope the election
brings a crop of common-sense
legislators who will keep an eye
on the regulators and pave the
way for the economic growth we
so desperately need.

You have probably heard
that question asked at one time
or another and you may have
wondered about it yourself. It is
a legitimate question and many
people – including those to
whom the Chamber is very im-
portant – have no real concept
of exactly what our Chamber of
Commerce is, how it works or
what it is for.
There are, in fact, a lot
of misconceptions about the
Chamber. For example, there
are those who believe the Cham-
ber gathers statistics, prints nice
brochures, visits new business-
es, answers inquiries and adver-
tises what a great place the area
is to work, live and enjoy life.
They are right, up to a
point. We do all those things,
and proudly so. All of those
jobs are important and they are
fringe benefts of the Chamber.
The primary functions of
the Chamber go far deeper than
those niceties. The Chamber
of Commerce is a catalyst – a
common vehicle through which
business and professional peo-
ple work together for the com-
mon good of the community.
A better community means
better business conditions, and
we work for a better commu-
nity for everyone. That’s why
we do what we do. This brings
us back to the original ques-
tion: What do we do? There
is, in the fnal analy-
sis, one reason for the
Chamber to exist…to
do whatever is neces-
sary to keep the area’s
economic condition at a
level where businesses will
risk their resources here in hope
of making a proft…everything
else is frosting on the cake…a
means to the end.
In any community, it is from
the proftable operations of
business that all other benefts
are derived. Only by succeed-
ing in this fundamental goal can
we provide the jobs and pro-
duce the wealth to fnance all
the governmental, civic, edu-
cational, cultural and charitable
needs that our community is
faced with every day.
This means we must do the
job needed.
That leaves one fnal ques-
tion: Who is this “we” that does
all this? “We” are you. The
Chamber member and all of
your business and professional
friends who are also Chamber
members.
You are the Chamber of
Commerce. You provide the
ideas, the drive, the goals, the
funds and the voluntary ser-
vices to keep the Chamber do-
ing what it does. We need the
confdence that it can be done
in our community, state and na-
tion. We need to be available
to do it, and if we can, and if
we do, we will be accountable
to the coming generations who
will be the true judges of what
we do today.

What does the
CHAMBER of
COMMERCE
dO?
January 28 Montgomery County
Commissioners Luncheon
February 25 Pennsylvania Senate Luncheon
April 1 Pennsylvania House of
Representatives Luncheon
The Chamber Magazine’s publishing deadline allows for preliminary schedules
only. Check www.montgomerycountychamber.org or the Chamber’s weekly
ePost newsletter for updates. All Chamber events require advance registration.
For more information call 610.277.9500 or 610.265.1776
winter
Government & Public Policy
Check www.montgomerycountychamber.org
regularly for updates and program details
2010
2011
9
WINTER 2010/11
Local Daily Deals
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Arnold’s Family Fun Center
2200 West Drive
422 Business Center
Oaks, PA 19456
610-666-0600
Contact: Nancy Roggio
Category: Family
Entertainment Center
Corp Talk
37 Elm Street
Westfeld, NJ 07090
215-787-7914
Contact: Elizabeth Monahan
Category: Human
Resource Consulting
Foresight Business
Solutions, LLC
101 East 8th Avenue
Suite 101
Conshohocken, PA 19428
484-368-3183
Contact: Ryan Correia
Category: Accounting
Business & Management
Consultants
Jefferson Outpatient Imaging
850 Walnut Street
Philadelphia, PA 19107
215-503-4900
Contact: Elliot Vasquez
Category: MRI & Related
Health Services
KBL Electric LLC
PO Box 148
540 Colwell Lane
Conshohocken, PA 19428
484-532-7860
Contact: Kimberly Scanlan
Category: Electricians/Electrical
Contractors
LLD Systems Corporation
630 Freedom Business Center
3rd Floor
King of Prussia, PA 19406
267-210-5323
Contact: Lisa Dent
Category: Corporate Health
Promoting/Wellness
New Members
We Welcome Our New
Chamber Members
Author Kathy Bello addressed a recent meeting of The Chamber’s
Women’s Resource Council, pictured with Ms. Bello are Chamber
COO Kathleen Brandon and Chamber Chair Paula Bodden.
Moriarty Environmental
Solutions, Inc.
271 Bethlehem Pike
Suite 102
Colmar, PA 18914
215-997-1745
Contact: David
Streetsmith, PG, CPG
Category: Environmental
Consulting Services
Petrucci’s Ice Cream
& Water Ice
670 N. Henderson Road
Nor-View Farm
King of Prussia, PA 19406
610-354-0205
Contact: Russell Herbein
Keith Shenk
Category: Ice Cream & Water Ice
Superior Water Company
1885 Swamp Pike
Suite 109
Gilbertsville PA 19525
610-222-4171
Contact: Louise A Knight
Category: Water Company
Uno Chicago Grill
1009 Ridge Pike
Conshohocken, PA 19428
610-825-3050
Contact: Greg Keenan
Category: Restaurants
Montgomery County
CHAMBER OF COMMERCE MAGAZINE
A Pennsylvania Real Estate Investment Trust Property
visit us online at: shopplymouthmeetingmall.com
COVER STORY
PLYMOUTH MEETING MALL
A Place to Meet - Pg 4
INSIDE:
COMCAST OFFERS
Triple Play - Pg 6
MUSEUM BELONGED
IN VALLEY FORGE
Commentary - Pg 8-9
8 BACK PAIN MISTAKES
Spinalis - Pg 10
CHAMBER’S
AMBASSADOR CLUB
Commentary - Pg 11
FALL EVENTS
Greater Philadelphia
Expo Center - Pg 14
LITIGATION REFORM
in Pennsylvania - Pg 15
A FINE GOLD WATCH
Commentary - Pg 16-17
HEALTHCARE REFORM
Aetna - Pg 21
BRIDAL SHOW
Radisson - Pg 32
NEW MEMBERS
Welcome - Pg 40
M
on
tgom
ery C
ou
n
ty
CHAMBER OF COMMERCE MAGAZINE
Serving Businesses from Fort Washington to Valley Forge, Conshohocken to Collegeville
along the Route 202, Route 422, and I-76 Corridors
11,000 Combined Circulation with four seasonal issues per year.
Complimentary Copy
PRSRT STD
U.S.POSTAGE PAID
FOND DU LAC, WI
PERMIT NO. 317
ECRWSS
FALL
2009
The Offi cial Business News Magazine
of the Montgomery County
Chamber of Commerce
Winter
Spring
Summer
4
Seasonal Issues
Each Year
To Serve You Better!
FEATURES:
• Reaching nearly 10,000
businesses from Fort
Washington to Valley
Forge and Conshohocken
to Collegeville.
• Bolder and Bigger publication
than any previous effort.
• Contemporary Graphics in
full color; it will be a strong
contender to bring your
advertising message to the
leading business people
throughout our region.
• News and events featuring
our members, businesses
and visions building our region.
• Story-line feature and editorial
pertaining to our coverage area.
DISTRIBUTION:
By U.S.P.S , Quarterly distribution
of 10,000 to 1400 + Montgomery
County Chamber of Commerce
Members and nearly 8400 copies
to leading business people in our
region.
Fall
610.551.0539
1055 W. Germantown Pk. • East Norriton, PA 19403 • www.localpagespublishing.com
Why Advertise Here?
• Improve your company’s name recognition
• Generate activity & interest during slow times
• Expand your business with new prospects
• Win back former customers.
CALL TODAY
To Place Your Ad in our NEXT Issue
D
is
c
o
u
n
ts
A
p
p
ly
Fo
r A
ll
C
h
a
m
b
e
r
M
e
m
b
e
rs
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THANk YOU
We Thank Our 2010
Renewing Members
AFA Foods
Albert Einstein
Healthcare Network
American Digital Graphics
American Executive Centers
American Revolution Center
Apartment Finder
American Society for
Testing & materials
Atlas Travel/American Express
Audubon Land
Development Corp.
The Bacchi Funeral Home
and Crematory, LTD
Balgo Company
Best Western, The Inn
at King of Prussia
BJ’s Wholesale Club
Blue Pacifc Sushi Grill & Bar
Borough of Bridgeport
Boulden Energy Systems, Inc.
Bridgeport Park Associates LP
C & R Partnership
Colonial School District
Creed’s Seafood & Steaks
Delaware Valley DJ’s
DeVry University
Dolce Hotels and
Resorts – Valley Forge
EADEH Enterprises
East Norriton Township
Edwards-Freeman Nut Co.
Extra Space Storage –
King of Prussia
Extra Space Storage –
Plymouth Meeting
Facenda-Witaker Lanes
Fellowship House of Conshohocken
Financial Independence
Planning, LLC
For Pets’ Sake Professional
Pet Sitting
Franklin Mint Federal
Credit Union
Freedom Systems/Software
Innovators
Gallagher Fluid Seals, Inc.
Globus Medical Inc.
Grapevine Visual Concepts
Green Valley Country Club
Have Perfect People
The Haverford Trust Company
High, Swartz LLP
Holiday Inn Express,
King of Prussia
Hope Community Church
Industrial Risk Control, Inc.
Barry Isett and Associates, Inc.
Jacobson & Co.
King of Prussia Sports Medicine
Lafayette Ambulance
& Rescue Squad, Inc.
Lenhardt Rodgers Architects
Lite Tech, Inc.
Locker Room Storage, Inc.
March of Dimes
Marian’s Attic
Medical Capital Group
Mill Grove Apartments
Mobile Lifts, Inc.
Montefore Cemetery Company
Montgomery Bar Association
Montgomery County
Foundation, Inc.
Montgomery County
Harley Davidson
Montgomery Newspapers
Moore & Snear Funeral Home
Nice Lines Direct Mail Inc.
Oliver Construction Inc
On Target Supply Inc.
Penmark Management Company
Pennoni Associates Inc.
Pharma Sight Research
Plaza Flowers
Plymouth Meeting Friends
School
Plymouth Meeting Mall
Prudential Select Properties
Anthony P Pugliese Inc./
Pugliese Electric
Quinn & Associates
R.W. Lawn Care
Republic First Bank
John Ritzenhaler Company
Ross Kardon Irrevocable Trust
Santoro Services Inc.
Seasons 52
Sharpe Marketing Concepts, Inc.
Sign a Rama - Norristown
Spring Mill Presbyterian Village
Springhill Suites by Marriott
Styer & Associates
Sunrise Promotions, Inc.
Textile Composites, Inc.
Lawrence F Tornetta, Ltd.
Tosco’s Pizza &
Italian Restaurant
Townline Townhomes
United Terex, Inc.
Upper Merion Area
School District
Utility Emergency Services Fund
Valley Forge Martial Arts
Wal Mart
Waste Management
of Indian Valley
Bryan Wiegert
Yergey, Daylor, Allebach,
Scheffey, Picardi
The actual charter of The Chamber can trace its roots to the 1912
charter of the original Norristown Chamber Of Commerce later be-
coming the Montgomery County Board Of Trade. Over the course
of the 20th century these Chamber evolved into The Ambler, Con-
shohocken, Central Montco, King Of Prussia, Valley Forge and Wis-
sahickon Valley Chambers Of Commerce. Today, through innovative
synergies of The Chamber, the network now serves 1,700 members in
southeastern Pennsylvania’s most prosperous county.
The King of Prussia Inn 1909
Chambers Headquarters
The Historic King of Prussia Inn 2010
History of the
CHAMBER
Author, Kathy Bello discussing
“changing careers at any age”
with her new book “Aunt
Kathy’s Kitchen.”
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Caramanico
Maguire
Associates, Inc.
Sales Force Developement Experts
Since 1986, Caramanico Maguire Associates, Inc. has primarily focused on sales
development. We help companies grow their sales force in three ways:
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Phone: 610 940-4430
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I hear it every year at this time. “No one buys
this time of year”. “You have to wait until next
year”. “The Holidays are a bad time for salespeo-
ple”. Nothing could be further from the truth.
Salespeople who adopt these self limiting beliefs
will prove themselves right but miss out on one of the best times
of the year to sell. Since no one is buying, there is no use
making any calls they tell themselves. So they do busy work; they
relax, kick back and wait for the year to end so they can get next
year started.
Top salespeople, on the other hand, know this is a great time of
year to sell. They can fnish the year strong; max out their compen-
sation plan and set next year up to get off to a great start.
Here are some reasons why:
• People are in a better mood this time of year. They are at-
tending holiday parties, giving gifts, receiving gifts and hav-
ing fun. People in a good mood are more open and more
willing to share information.
• Your decision makers will travel less because they have to be
in town for family events.
• Companies are in a planning mode. So when you do meet
with them, there is a higher likelihood that they will have
something new to discuss. You will get early warning about
the new opportunity.
• Sometimes there is yearend money left over. They must
spend it or lose it for next year.
• Gatekeepers tend to take off more time than the boss. So the
boss can be a little easier to get to.
• Great salespeople have lots of relationships and get invited
to lots of parties where they meet new people and develop
new relationships.
• Even if none of the above is true in a particular case, and
your prospect has no money and is too busy to see you, at
least you can get on her calendar for the frst thing next year.
I had a client years ago named Gene who was convinced I was
wrong about this because his sales typically took a big dip after
Thanksgiving. This was no surprise since he acted on his self limit-
ing beliefs and pretty much stopped selling December 1st. Gene
got tired of hearing me talk about this every year and decided one
year to prove me wrong. He decided to act as though he had the
empowering beliefs enumerated above. He was greatly surprised
(I wasn’t) to fnd that in the end, December was his best month of
that year. If you are like Gene and think this makes no sense, just
try it once. You may surprise yourself. (Submitted Copy)

BECOMINGTHE
Optimal Salesperson
®
The Myth of Selling
During the Holidays
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Arnold’s Family Fun Center
now has over 144,000 square
feet of action-packed indoor
activities and adventure for
kids from 3 to 103! With 75
Go-Karts, and two all-electric
Go-Kart Tracks for toddlers age
3 through adults, plus thrill-
ing rides such as Bumper Cars,
Krazy Kars, The Frog Hopper,
Train, and Carousel, Arnold’s is
the place to be. A large infat-
able Bounce area with kid-safe
rock climb, the largest arcade in
the area with over 200 games, a
recently renovated 2,700 square
foot Laser Tag arena with a spec-
tator deck, and four lanes of
quick play Duck Pin Bowling add
to the endless excitement.
And, drum roll please... Ar-
nold’s is proud to unveil their
newest attraction, “The Reef”
Black Light Mini Golf, an under-
water 3-D audio-visual fanta-
sea!
Birthday, retirement, bach-
elor, and after-the-prom party
packages are available to ft
any budget, age group, theme
or party size. Personable Party
Hostesses, private themed party
rooms, and Arnold’s Amazing
All-You-Can-Eat Buffet can be
included in most party packages.
For a fun alternative to busi-
ness as usual, Arnold’s 4,000
square foot Theater Room has
the latest audio-visual equip-
ment and internet access provid-
ing a private setting ideal for any
corporate event. Plus, Arnold’s
newly-renovated second foor
with a corporate meeting room
and adjoining break-out rooms,
can accommodate groups of
8 to 300 for corporate parties,
business meetings, trade shows,
seminars, employee recognition
or client appreciation celebra-
tions, product launches, holiday
parties, and charity fundraisers.
Arnold’s fun-flled atmosphere is
the perfect venue for corporate
Olympic challenges and team-
building events, where a healthy
dose of competition can heat up
the track! The entire Arnold’s
complex can be rented out for
an extraordinary evening of fun
for larger groups.
And there’s more… our on-
site chef can prepare tantaliz-
ing treats, everything from con-
tinental breakfast buffets or
themed party fare to full-course
banquets. Delicious choices to
ft every budget can be individu-
ally selected from our extensive
catering menu.
So, start planning your next
special event today! Be sure
to ask about our corporate
discounts to members of the
Montgomery County Chamber
of Commerce. Special reduced
group rates for groups of 20 or
more are also available.
For more information, please
call Nancy Roggio, Sales & Mar-
keting Manager, at 484-576-
6716, or email her at nroggio@
arnoldsffc.com. Arnold’s is lo-
cated directly across from the
Greater Philadelphia Expo Cen-
ter, at V2200 West Drive, just off
the Route 422 Oaks Exit in the
422 Business Center in Oaks, PA.
Open rain or shine and parking
is free. Hours of operation are
Sunday through Thursday from
11:00 a.m to 9:00 p.m., Friday
and Saturday from 11:00 a.m to
11:00 p.m. (Submitted Copy)

ArNOlds…
AlwaysaFun
Alternativeto
BusINEssAsusuAl
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EMplOyEEWEllNEss=EMplOyErprOfITs
It’s all about
Energizing
your human capital
First let me introduce myself;
I’m Lisa Dent an expert in Corpo-
rate Health Promotion/ Wellness
and Human Resources. In this ar-
ticle, I’ll discuss why you should
have a Wellness Program on site,
today and the fnancial ramifca-
tions for those that don’t. The
next article I’ll discuss and offer
tips on Employee Retention &
Job Satisfaction.
Statistics on Prevention, Dis-
ease Management, Risk Manage-
ment & Sociological studies are
my passion, particularly when
applied to business models.
There is a direct correlation be-
tween the above mentioned and
its impact on business. Due to
the economic climate today, we
cannot operate with the mind
set of “business as usual.” Com-
panies are reducing staff, limit-
ing employee related programs
while expecting current staff
members to “pick up the load.”
Even companies that don’t re-
duce staff know they must work
harder (more effcient), better
and smarter than ever before.
This shift in how you do business
creates many stress-flled chal-
lenges for employees which can
quickly create fnancial pitfalls
for employers. Work-life balance
issues begin to surface; different
employee vices will surface on
the job as well as increased ab-
senteeism/tardiness. This is the
breeding ground for high utiliza-
tion of healthcare services. These
challenges also create a perfect
opportunity for low productivity
and already sky-rocking health-
care costs which will fatten and
eat away at your proft margins.
Your solution: Health Promotion
& Wellness Program on site, bet-
ter known as Worksite Wellness.
You must treat your employees
like they are your customers….or
better, that means offering value
added services where your ROI
will be realized almost immedi-
ately. Why? Because everyday
your bottom line is contingent
upon how your employee feels
or does his or her work that day.
Fallacy: You must be a company
with over 1000 employees to ex-
perience the fnancial benefts of
a Wellness Program. Reality: You
can have 5 or more employees
and have a more specifc low cost
program.
With increasing evidence sup-
porting health promotion & well-
ness programs in the workplace,
wellness is no longer trendy but
a fnancially prudent employee
service. More companies than
ever are implementing health
and wellness strategies to reduce
injuries, health care costs and
long-term disability. Studies have
shown reduction in claims over
26%, physician visits declined
by 16.5%; hospital admissions
declined by 62.5%; disability
costs reduced granting an aver-
age annual savings of $8.5 mil-
lion during 4 years when 18,331
Johnson & Johnson employees
participated in a health and well-
ness program at work. Another
study showed that employees
who utilized an employee ft-
ness center gained both physical
and psychological benefts: im-
proved morale (64%), job satis-
faction (70%), work productivity
(66%), energy level (83%), physi-
cal ftness (86%), general health
(80%), work/life balance (63%),
stress management (76%), stam-
ina/endurance (84%), atten-
tiveness at work (70%), healthy
back (74%), keeping high blood
pressure in check (62%), manag-
ing cholesterol levels (68%), and
controlling weight (76%). (Au-
rora Healthcare 2008). Citibank’s
health management program re-
ported an estimated return on in-
vestment of $4.56 to $4.73 saved
per $1 spent on the program
(AJHP, Ozminkowski, Goetzel
et al., 1999). Over 5 years, Blue
Cross Blue Shield of Indiana real-
ized a 250% return on its corpo-
rate ftness program investment,
yielding a ROI of $2.51 for every
$1.00 invested (AJHP, Kenneth R.
Pelletier, March/April 1991).
*Reduced Absenteeism - Re-
ports show that healthier em-
ployees spend fewer days away
from work due to illness, sav-
ing the company thousands and
even millions of dollars on down
time and temporary help.
*Reduced Health Care Claims
- The average annual health care
cost per person in the United
States far exceeds $3,000. And
preventable illness makes up
approximately 70% of the total
costs of illness. Because much of
these costs are linked to health
habits, it is possible for employers
to take aggressive action toward
reducing health care utilization
and containing costs by imple-
menting a health promotion pro-
gram (Submitted Copy)

Yearly Claims Costs of an Unhealthy Employee
Employee Beneft News; May 1997
16
WINTER 2010/11
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Visit www.newenergy.com/pa today to learn more!
267-210-5323 • www.LLDSystemscorp.com
630 Freedom Business Center • Ste 300 • King of Prussia, Pa 19406
Your work, your business. Prepare for it, find it, do it with Vigor.
Corporate Health Promotion/Wellness & Human Resource Services
Bring yourself,
bring your people,
to the next level
for success.
HOLIDAY OFFER TO MAXIMIZE YOUR HUMAN
CAPITAL AND PROFITS THROUGH WELLNESS.
The holidays are quickly approaching. Don’t let the festivities halt your production goals. We’re offering an
Intro to Wellness Stimulus Package featuring 3 hours (all hours must be used in the same week) of customized
Wellness at your site for $299.00. Promotion ends March 15, 2011. Call for additional details and confirmation.
*Companies with 8 or more employees. Our services are customized based on your organization.
Additional programs for companies with less than 8 employees.
Worksite Wellness • Disease Management • Occupational Health • Health Promotion •
Back Office Human Resources Services • Private Coaching • Start-Up Business Consulting •
Community Programs for Women & Children • Motivational Speaking • Business Promotional Items
1) Part I- February 5, 2011- How to Take Control
of Your Finances & Life After Heartbreak: A
workshop specifically for Widows & Divorcees.
2) Part ll- March 5, 2011 Mompreneuers: Moms
that own and operate their own business while
taking care of their families. Resources to help
you wear those many hats..... with finesse.
3) Part III-March 12, 2011- The Secret Your Mother
Never Told You..... Menopause: Celebration of
The Next Chapter.
4) Part lV-April 16, 2011- Transitions: Empty
Nesters & Seniors.
5) Part V- May 16, 2011- A Day of Inspiration,
Celebration & Empowerment.
Percentage of fees from all workshops are donated to charities that are women-centric.
JOIN OUR MAILING LIST!
WOMEN’S
EMPOWERMENT
SERIES
2011
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NOW OPEN - NEWEST HOTEL IN KING OF PRUSSIA
Hyatt Place combines style and innovation to create a completely new hotel
experience. An experience that offers an array of services and features designed
to meet the evolving needs of today’s travelers, ensuring you feel more relaxed,
productive and fulfilled.
When you arrive, an attentive Host will greet you in the Gallery, a contemporary
yet casual area. The spacious guestrooms are stylishly furnished with a plush Hyatt
Grand Bed™, a Cozy Corner oversized sofa-sleeper and a 42-inch flat-panel HDTV
that can be easily integrated with your laptop or MP3 player. There’s free Wi-Fi
everywhere in the hotel and guests have access to a complimentary e-room with
public computers and a printer.
During your stay, you can enjoy Hyatt’s signature wine and premium beers (where
available), specialty Starbucks® coffee drinks and friendly conversation at the
intimate Bakery Café. A Host will happily assist you with orders from the 24-hour
Guest Kitchen, which offers café-quality made-to-order snacks and entrées along
with a complimentary continental breakfast daily.
Please contact Catherine Joyce, Area Director of Sales, at 610-690-2003 and mention
this article to receive our introductory discounted group rates.
Hyatt Place
®
. A different kind of Hyatt
®
designed around you.
440 American Avenue • King of Prussia, PA 19406
phone 484-690-3000 | fax 484-690-2001
HyattPlace.com
Welcome to a different place. ™
Hersha Hospitality Manage-
ment is proud to announce that
its newest hotel, Hyatt Place Phil-
adelphia/King of Prussia offcially
celebrated its grand opening on
November 9, 2010. A ribbon cut-
ting and grand opening ceremo-
ny commenced at the property at
4 p.m. and included special guest
speakers such as Al Paschall, Man-
aging Director and CEO of the
Montgomery Chamber of Com-
merce, Bernie Dagenis, President
and CEO of the Main Line Cham-
ber of Commerce, Rick Odorisio,
a board of directors member for
the Pennsylvania Tourism and
Lodging Association, Ronald
G. Wagenmann, Upper Merion
Township Manager, Dan Lombar-
di, CHA Hyatt VP Franchise Op-
erations – Northern Region and
Jay H. Shah, Chief Executive Of-
fcer of Hersha Hospitality Trust
(NYSE: HT). Located just outside
of Philadelphia in the heart of
King of Prussia, Hyatt Place Phila-
delphia/King of Prussia provides
an integrated, contemporary
lifestyle experience and meets
the evolving needs of today’s
travelers, including those travel-
HyATTplace
Philadelphia / King of Prussia
announces
Grand
Opening
Celebration
ing for business or families look-
ing for weekend getaways.
“As we look to build brand
preference, we are excited to ex-
pand our presence on the East
Coast and introduce Hyatt Place
to the Philadelphia area, which is
Ivnn Savage, Hyatt Place - Assistant General Manager II / Jeff Moore, Hyatt
Place - General Manager / Rick Odorisio, Chairman, Valley Forge Visitors and
Convention Bureau & Board of Directors on the Pennsylvania Tourism and
Lodging Assn., PA / Al Paschall, Managing Director and CEO of Montgomery
Chamber of Commerce, Jay H. Shah, Chief Executive Offcer of Hersha
Hospitality Trust / James Meminger, Hersha Hospitality - Central Region Area
Director of Sales and Revenue, Bernard Degenis, President and CEO Main Line
Chamber of Commerce.
18
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
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a top destination for both busi-
ness and leisure travelers” said
Jay H. Shah. “With its vibrant
scene, spacious rooms, accom-
modating service, and modern
sophistication, Hyatt Place Phila-
delphia/King of Prussia is an ideal
ft as we continue to strategically
open new hotels in primary, sub-
urban markets, cultural capitals
and urban destinations across
North America.”
Hersha Development Corpo-
ration, one of the nation’s lead-
ing hotel development compa-
nies, spearheaded the holistic
reinvention of the hotel. The re-
development efforts included a
revitalization of all public spaces
and 129 newly built guest rooms
and guest baths. The spacious
guest rooms feature 42-inch
HDTVs, plush Hyatt Grand Beds®,
and eight-foot “cozy corner” sec-
tional sofa-sleepers. Hotel ame-
nities and services include more
than 1,000 square feet of fex-
ible, high-tech, meeting space,
complimentary continental
breakfast and Wi-Fi, a 24/7 Guest
Kitchen serving made-to-order
entrees and an intimate Bakery
Café featuring Starbucks® spe-
cialty coffees.
“While all of our Hyatt Place
hotels are either new construc-
tion or conversions from Amer-
iSuites properties, this is the frst
time we have taken a hotel from
another brand and converted it
into a Hyatt Place property, and
we are extremely happy with
the outcome,” said Gary Dollens,
global head, franchise and select
operations, Hyatt Hotels & Re-
sorts. “The existing room layout
allowed for new, spacious rooms
that could incorporate all of the
Hyatt Place brand attributes,
which we believe will exceed the
expectations of travelers to Hyatt
Place Philadelphia/King of Prus-
sia.” (Submitted Copy)

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Every great athlete & every great team has a great coach! So does every great business!
Is your business providing the
that you planned for?
Contact me today to schedule your Complimentary Coaching Session
Jay Freed | AdviCoach of Lafayette Hill | 610-260-6035 | Jfreed@advicoach.com
• Business Planning
• Human Capital Management
• Financial Management
• Sales & Marketing
• Leadership, Communication
& Team Building
Are You Ready To
Take Your Business
To The Next Level?
We focus on the
strategic and
tactical issues
facing your business:
AdviCoach provides you with the awareness, education and accountability you need to AdviCoach provides you with the awareness education and accountability you need to
substantially increase your prots and get back time for yourself...
Every great athlete & every great team has a great coach! So does every great business!
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Contact me today to schedule your Complimentary Coaching Session
Jay Freed | AdviCoach of Lafayette Hill | 610-260-6035 | Jfreed@advicoach.com
• Business Planning
• Human Capital Management
• Financial Management
• Sales & Marketing
• Leadership, Communication
& Team Building
We focus on the
strategic and
tactical issues
facing your business:
Your Success is our only Business
no 2 offi ce
p
arties
are alike
but all D&B parties are
awesom
e
FREE Room Rental and 25%
More Game Play when you
book a Dave and Buster’s
Holiday Party for 2010.
Please call for details.
Kimberly_Torres@daveandbusters.com
500 West Germantown Pike • Plymouth Meeting, PA 19462
Located in the Plymouth Meeting Mall
610.832.9200
www.daveandbusters.com
DAVE AND
BUSTER’S
PLY MOUT H ME E T I NG
19
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FROM
OUR PHYSICIAN
PRACTICES
SERVE YOUR
NEIGHBORHOOD
At Montgomery Hospital we’re proud of the exceptional care provided
by the family and specialty physician practices of the Montgomery
Healthcare System.
You can be assured that the physicians, nurses and health care
specialists at each of our physician practice offices share our commitment
to combine the newest advances in medical technology with the
oldest of remedies — compassionate and caring human beings to
look after your health.
New patients welcome, most insurances accepted.
BROAD AXE FAMILY MEDICINE
721 Skippack Pike, Suite 3, Blue Bell, PA 19422
Office (215) 793-0600 • Fax (215) 793-0759
CONSHOHOCKEN FAMILY PRACTICE
612 Fayette Street, 2nd Floor, Conshohocken, PA 19428
Office (610) 828-8500 • Fax (610) 828-9736
JEFFERSONVILLE INTERNAL MEDICINE P.C.
1550 West Main Street, Jeffersonville, PA 19403
Office (610) 635-1712 • Fax (610) 635-1716
KING OF PRUSSIA FAMILY MEDICINE
The Merion Building, 700 S. Henderson Road, Suite 306
King of Prussia, PA 19406
Office (610) 265-0726 • Fax (610) 265-3132
MONTGOMERY FAMILY PRACTICE
1330 Powell Street, Suite 409, Norristown, PA 19401
Office (610) 277-0964 • Fax (610) 270-2184
NORRISTOWN FAMILY PHYSICIANS
1437 DeKalb Street, Suite 201, Norristown, PA 19401
Office (610) 272-5341 • Fax (610) 277-4134
NORRITON FAMILY MEDICINE
342 W. Germantown Pike, Suite 200, East Norriton, PA 19403
Office (610) 279-1500 • Fax (610) 278-6065
PLYMOUTH MEETING FAMILY MEDICINE
4070 Butler Pike, Suite 200, Plymouth Meeting, PA 19462
Office (610) 825-5741 • Fax (610) 825-1855
TRAPPE FAMILY PRACTICE
1 Iron Bridge Drive, Suite 150, Collegeville, PA 19426
Office (610) 489-9374 • Fax (610) 489-6418
TRAPPE PEDIATRIC CARE
1 Iron Bridge Drive, Suite 100, Collegeville, PA 19426
Office (610) 489-5782 • Fax (610) 489-0661
NORRISTOWN INTERNAL MEDICINE ASSOCIATES
1411 Powell Street, Norristown, PA 19401
Office (610) 279-8300 • Fax (610) 279-5965
INFECTIOUS DISEASE CONSULTANTS
15 West Wood Street • McShea Hall, Suite 301
Norristown, PA 19401
Office (610) 275-5758 • Fax (610) 270-2609
GASTROENTEROLOGY ASSOCIATES
1330 Powell Street, Suite 310
Norristown, PA 19401
Office (610) 277-2635 • Fax (610) 270-2786
WOMEN’S ASSOCIATES FOR HEALTH CARE
1330 Powell Street, Suite 507, Norristown, PA 19401
Office (610) 279-9003 • Fax (610) 270-2654
(Physicians are also located at the King of Prussia Family
Medicine, Plymouth Meeting Family Medicine and Trappe
Family Practice offices.)
INTERVENTIONAL ASSOCIATES
Montgomery Hospital, 1301 Powell Street, First Floor
Norristown, PA 19401
Office (610) 275-8346 • Fax (610) 279-3310
1301 Powell Street • Norristown, PA 19401
(610) 270-2000
www.montgomeryhospital.org
20
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
East Norriton Township and the
surrounding townships for miles
have much more than the crisp late
beauty of the late Fall foliage and
morning frost to peak resident and
business owners senses this year.
The New Regional Medical Center
project that stemmed from a part-
nership between Albert Einstein
Healthcare Network and Mont-
gomery Hospital Medical Center is
well underway holding the offcial
ground breaking ceremony this
Fall 2010. Each day there is a posi-
tively sparkling sign that the New
Regional Medical Center is a gift
for residents and businesses.
The U.S. Department of Hous-
ing and Urban Development in
May 2010 committed to insure a
$292.5 million mortgage loan to
build a new hospital in East Nor-
riton. HUD estimates the hospital
construction project will support
2,750 full-time jobs and provide
an estimated $785 million to the
community townships in the sur-
rounding area. Once completed
the project will support 450 full-
time jobs and provide an annual
economic beneft of more than
$101 million.
Located on West Germantown
Pike in East Norriton Township, the
new medical center will be a fve-
story, 363,000 square foot hospital
with 146 patient beds – 96 medi-
cal/surgical beds; a 22-bed inten-
sive care unit; a 20-bed obstetrical
unit; and an eight-bed neonatal
intensive care unit. The campus
will include an adjoining two-
story, 75,000 square foot medical
offce building with convenient,
on-site access to primary care
practices and specialists. The new
facility is the product of a strate-
gic partnership between Albert
Einstein Healthcare Network and
Montgomery Health System.
“The Einstein-Montgomery
team is thrilled to celebrate our vi-
sion coming to life – the creation
of a modern healthcare destina-
tion with advanced clinical services
and highly-trained physicians and
staff, committed to providing care
to local families right here in their
own community,” said Barry Freed-
man, President and CEO of Albert
Einstein Healthcare Network. “We
are grateful to this region’s lead-
ers and citizens, and to the politi-
cal dignitaries who joined us to-
day, for their ongoing support in
making the new medical center a
reality.”
With the primary goal of en-
hancing access to leading-edge
medical care, the new medical
center will offer a full-range of
advanced clinical services and pro-
grams including: 24-hour emer-
gency care and trauma response,
delivered by board-certifed emer-
gency room physicians; advanced
cancer care; state-of-the-art car-
diac services; and health education
and wellness programs.
“Through the new medical
center, both Einstein and Mont-
gomery can advance a longtime
commitment to serving the com-
munity and provide an enhanced
level of care to more families in
the region,” said Timothy Casey,
President and CEO of Montgomery
Health System. “The collaborative,
strategic partnership between Ein-
stein and Montgomery will pro-
vide signifcant benefts for both
organizations and the communi-
ties we serve.”
Both not-for-proft institu-
tions, Einstein and Montgomery
have demonstrated a strong com-
mitment to local citizens by pro-
viding programs and services in
their local communities – medical
treatment as well as health fairs
and screenings, health and well-
ness education and health im-
provement and outreach services.
Due to open in September
2012, the new medical center
will have a signifcant economic
impact on Central Montgomery
County, both during construction
and after the hospital opens to the
public. Construction of the new
facility will create nearly 600 con-
struction jobs and the medical cen-
ter will preserve nearly 800 current
jobs from Montgomery Hospital
Medical Center. In addition, 300
future positions will be created to
meet the growing population and
healthcare needs of the region.
“The Albert Einstein Health-
care Network and the Montgom-
ery Health System have been pro-
viding quality, compassionate care
for over a century and this new ini-
tiative will build upon that strong
foundation,” said Senator Casey.
“When this new facility opens in
September 2012, it will offer the
residents of Montgomery County
and the greater Philadelphia re-
gion access to top notch compre-
hensive care across the medical
spectrum.”
The Einstein-Montgomery
partnership selected NewYork-
based architecture frm, Perkins +
Will, Inc. to design the new medi-
cal center. Construction manage-
ment services will be provided by
Gilbane Building Company.
About Albert Einstein
Healthcare Network
Albert Einstein Healthcare Net-
work is a 1,057 bed integrated de-
livery network with nearly 7,200
employees serving the communi-
ties of Philadelphia and Montgom-
ery County, Penna. The network’s
primary location, Albert Einstein
Medical Center, is the largest inde-
pendent academic medical center
in the Delaware Valley providing
training and education for more
than 450 residents and fellows.
The Einstein network also provides
a comprehensive range of health-
care services through the Einstein
at Elkins Park hospital campus,
MossRehab, Belmont Behavioral
Health, Einstein at Germantown,
Willowcrest (a center for subacute
care), outpatient facilities such as
Center One and Einstein Neighbor-
hood Healthcare, and a network
of over 400 employed primary care
physicians and specialists through-
out the community. For more in-
formation, visit www.einstein.edu
or call 1-800-EINSTEIN.
About Montgomery
Hospital Medical Center
Montgomery Hospital Medi-
cal Center (MHMC) in Norristown
is the oldest suburban hospital
in Southeastern Pennsylvania.
Founded in 1889, MHMC serves as
the primary source of health care
for Norristown and its surround-
ing communities. MHMC meets
the needs of approximately 10,000
inpatients and more than 100,000
outpatients each year. (Submitted
Copy)

dEvElOpMENT in
East Norriton
Rendering of new Regional Medical Center
Ground breaking ceremony
21
WINTER 2010/11
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FROM
The laws of the Common-
wealth of Pennsylvania give you
the right to choose either of the
following two tort options.
“Limited Tort” Option This
form of insurance limits your
rights and the rights of the mem-
bers of your household to seek
fnancial compensation for inju-
ries caused by other drivers. Un-
der this form of insurance, you
and other household members
covered under this policy may
seek recovery for all medical and
other out-of-pocket expenses
but not for pain and suffering
or other nonmonetary damages
unless the injuries suffered fall
within the defnition of “serious
injury” or unless one of several
other exceptions noted below
applies.
“Serious injury” means a per-
sonal injury resulting in death,
serious impairment of bodily
function or permanent, serious
disfgurement.
Each person who elects the
limited tort alternative remains
eligible to seek compensation
for economic loss sustained in a
motor vehicle accident as a con-
sequence of the fault of another
person pursuant to applicable
tort law. Unless the injury sus-
tained is a serious injury, each
person who is bound by the lim-
ited tort election shall be pre-
cluded from maintaining an ac-
tion for any noneconomic loss,
except that an individual other-
wise bound by the limited tort
election:
1. who sustains damages in a
motor vehicle accident as a con-
sequence of the fault of another
person may recover damages as
if the individual damaged had
elected the full tort alternative
whenever the person at fault:
a. is convicted or accepts Acceler-
ated Rehabilitative Disposition
(ARD) for driving under the in-
fuence of alcohol or a controlled
substance in that accident;
b. is operating a motor vehicle
registered in another state;
c. intends to injure himself or
another person, provided that an
individual does not intentionally
injure himself or another person
merely because his act or failure
to act is intentional or done with
his realization that it creates a
grave risk of causing injury or
the act or omission causing the
injury is for the purpose of avert-
ing bodily harm to himself or an-
other person; or
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www.HumphriesInsurance.com
1309 Eas t Towns hi p L i ne Road | Sui t e 103 | Bl ue Bel l | PA 19422
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d. has not maintained fnancial
responsibility as required by the
Pennsylvania Motor Vehicle Fi-
nancial Responsibility Law.
2. shall retain full tort rights with
respect to claims against a per-
son in the business of designing,
manufacturing, repairing, servic-
ing or otherwise maintaining mo-
tor vehicles arising out of a de-
fect in such motor vehicle which
is caused by or not corrected by
an act or omission in the course
of such business, other than a de-
fect in a motor vehicle which is
operated by such business.
3. shall retain full tort rights if in-
jured while an occupant of a mo-
tor vehicle other than a private
passenger motor vehicle.
“Full Tort” Option This form
of insurance allows you to main-
tain an unrestricted right for
yourself and other members
of your household to seek
fnancial compensation for inju-
ries caused by other drivers. Un-
der this form of insurance, you
and other household members
covered under this policy may
seek recovery for all medical and
other out-of-pocket expenses
and may also seek fnancial com-
pensation for pain and suffering
or other nonmonetary damages
as a result of injuries caused by
other drivers. (Submitted Copy)

([SHULHQFH5HDOO\0DWWHUV
Corporate Law & Business Planning Mergers & Acquisitions
Land Use, Zoning & Development Construction Law
Environmental Law Mediation & Arbitration
Employment Law for Employers Healthcare Law
Estate Planning & Administration Tax Law
Real Estate, Business & Financing Transactions
Business, Commercial, Real Estate & Title Litigation
Maury B. Reiter, Managing Principal
610.260.6000
www.kaplaw.com
Philadelphia, PA Blue Bell, PA Cherry Hill, NJ
1 Being Able to Distinguish and Evaluate Risk. The effective business
lawyer must be able to evaluate and prioritize the potential conse-
quences and practical effect of the various provisions in a legal docu-
ment.
2 Having the Experience and Judgment Necessary to Recommend
Which Party Should Appropriately Be Responsible for a Particular
Risk. An experienced lawyer who has been involved in many previ-
ous transactions of a particular type, whether they be sales, leases,
loans or any other type, ought to know what the reasonable expec-
tations of each party should be in that type of transaction.
3 Understanding the Client’s Level of Risk Tolerance. An effective busi-
ness lawyer must know the client well enough to be able to assess
how willing that particular client is to assume certain risks.
4 Understanding the Business Background. It is essential to under-
stand the level of motivation or pressure that is infuencing the cli-
ent’s desire to pursue a transaction.
5 Writing Documents in a Way that Anticipates Possible Circumstances
and Refects the Parties’ Understandings. An effective lawyer will
anticipate all possible scenarios at the outset of a transaction espe-
cially those that the client does not foresee and make sure that the
parties negotiate and agree clearly upon how they will deal with
those outcomes.
6 Understanding the Other Parties. A good business lawyer must be
able to propose solutions which can satisfy not only the client but
also the other parties’ reasonable concerns.
7 Refecting the Client’s Business Style. The business lawyer must ap-
preciate the client’s style and personality in order to represent that
client effectively and authentically. (Submitted Copy)

I sometimes hear the com-
ment that lawyers should not give
business advice to their clients.
In other words a lawyer should
not be evaluating the economic
advisability of a transaction and
the lawyer’s role should be lim-
ited to so-called legal issues.
My own view is that frequent-
ly there is no clear line between
business issues and legal issues.
Virtually every provision in a le-
gal document has potential eco-
nomic consequences. Therefore
every bit of a lawyer’s advice re-
garding that document is busi-
ness advice in the sense that it
should further the client’s busi-
ness objectives or reduce the cli-
ent’s risk of failure. If the advice
does not have these real business
consequences then it cannot be
very important or valuable.
What qualities of business
judgment should a lawyer should
have? Here are some that I think
are essential:
Good
Legal AdvICE
is
Good
Business AdvICE
by William K. Stewart
23
WINTER 2010/11
Local Daily Deals
50%-90%
SAVE
FROM
GROW YOUR BUSINESS IN 2011 WITH
SOCIAL MEDIA
A NO “BS” SERIES &
INTRODUCTION TO
DO-IT-YOURSELF
SOCIAL MEDIA
FOR SMALL
BUSINESS
Sponsored by:
Register Today!
KRISTIN KANE
Kristin is the Director of Social Media & Recruiting with Kane Partners LLC. This
new division offers clients assistance with social media including: strategy, planning,
development, site building, training and tracking ROI. Kristin not only assists companies
but also directs the numerous Kane Partners Social Media Programs!
DAVE WIRSCHING
Dave is the principal member and founder of Why About Marketing. Using his extensive
background in technology and consulting, he helps his clients achieve marketing success through
education, content creation, and optimization for “new media” – web sites, social networks, blogs,
email, and online advertising.
JOIN US FOR A FREE ONE HOUR
INTRODUCTORY SESSION
SUGGESTED DONATION:
Proceeds from this seminar will be given to: Montgomery County Chamber
of Commerce Foundation for the Junior Volunteer First Responders.
LEARN WHAT YOU NEED TO KNOW TO
HAVE SOCIAL MEDIA DONE RIGHT!
2ND SESSION WILL BE HELD ON JAN. 20TH
(location TBA, email for details)
Wednesday, December 15
th
8:30am-9:30am
(Please sign-in by 8:15am)
Refreshments Served
LOCATION:
Facenda Whitaker Lanes
2912 Swede Rd., Norristown PA 19401
REGISTER ONLINE AT:
http://socialmedialocalpages.eventbrite.com
OR EMAIL:
noBSsocialmedia@localpagespublishing.com
REGISTRATION DEADLINE:
Monday, December 13th
As 2010 draws to an end, busi-
nesses continue to fnd a way to
grasp Social Media for their own
beneft. Questions, hesitation,
lack of time, knowledge and re-
sources have prohibited many
from successfully building a So-
cial Media presence online.
Perhaps you have attended
one of the local Social Media
Workshops, Seminars, Webinars,
and Courses or have done your
own research. Businesses small
and large have taken advantage
of the many social media tools
and integrated them into their
businesses and it is only natural
to want to do the same.
The Montgomery County
area has offered a number of ex-
cellent resources to help under-
stand and educate about social
media, but this is the frst true
No BS series, do-it-yourself Social
Media for small business.
Start 2011 with your own no
BS Social Media plan. This De-
cember we will hold an introduc-
tory event for Social Media and
roll out our No BS Social Media
Program to help your business in-
tegrate Social Media with a plan,
strategy and presence online.
Wipe the slate clean and start a
program with a clear fnish.
No BS Social Media will take
the standard “seminar” and pro-
vide you with the outline for the
2011 Program. Small workshops
combined with action steps and
assignments to create milestones
and building blocks for your
company’s social media plan.
Each workshop will break down
topics and walk through the
steps of building a Social Media
Plan, Strategy and the How To
behind the major tools. It is No
BS, because we are not leaving
anything out – learn what the
Pro’s know!
Social Media is an excellent
extension of your current mar-
keting, sales, branding, and net-
working efforts. Like anything in
business it can help or hurt, so
make sure you put your best foot
forward when fnding your place
online.
Cut the BS, make 2011 the
year your business will share
their story with Social Media!
NoBs
Social
Media
24
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
What’s the deal with Tip-
MyDeal? Simply put… “A Deal
You Can’t Refuse”…well at least
a Deal that is fnancially speak-
ing, very diffcult to refuse. Tip-
MyDeal.com is based on sharing
and suggesting to friends, neigh-
bors and fellow members to pur-
chase below market price deals.
There is strength in numbers
and community. People have
busy lives and too much informa-
tion to process each day both at
work and personally. There are
so many great local businesses,
services, worthwhile events, en-
tertainment and educational
things to do in our area that es-
cape our attention. TipMyDeal
streamlines options in our town-
ships and presents the "Best Of"
for the suburban community life-
style. TipMyDeal.com makes f-
nancial sense for people because
they are sharing a very desirable
deal with their friends, commu-
nity or network. The featured
businesses show their apprecia-
tion to people and community
by making it an extremely desir-
able deal/offer. TipMyDeal.com
is a local impact project of Local
Pages Publishing, LLC. Based in
East Norriton, PA. John Rafanel-
lo, CEO of Local Pages has been
founder of several successful lo-
calized grassroots B2C and B2B
publications for over 23 years
covering over 160 markets and
38 states. TipMyDeal is a product
of years of successfully bringing
people and businesses together
in many communities and build-
ing community strength through
LOCAL business development.
The numbers are staggering
on some of the deals that are
bought through Social Media
Deal sites, ranging from tens of
dozens, hundreds and into thou-
sands in certain categories. Not
bad for a couple days work for
your restaurant, salon or store,
just to name a few categories.
How does it work? Individ-
uals visit the website, TipMyDeal.
com which is very user friendly.
Visitors may either check the
website daily to see the new
deal, or subscribe via email. Sub-
scribers are sent one email every
morning during the week with
a deal or offer from their com-
munity. Subscribers enter their
name and billing information,
but will not be charged until
enough people sign up that day
for the deal to be tipped and ac-
tivated. If enough people join
before the end of the offering
time (usually midnight), a cod-
ed voucher ticket will arrive in
the subscriber's inbox within 24
hours. Once a determined num-
ber of people agree to participate
by buying the offer or deal, it is
then “tipped” into activation. If
the determined amount of peo-
ple do not participate, then the
deal / offer does not activate and
no one is charged. TipMyDeal
helps consumers, businesses, or-
ganizations, employees, parents,
and schools come together and
group buy / rally via social media
and traditional advertising out-
lets to beneft the Local Commu-
nity. Individuals may also suggest
group deals and offers for their
group. The subscriber commit-
ment is just to receive an email
for whatever time period they
wish. The bottom line is big sav-
ings for consumers without the
timeline pressure of traditional
sale promotions.
How does a business get
involved? Any area business
partner can fnd out more in-
formation regarding future op-
portunities by signing up for a
deal review. This is done by visit-
ing the TipMyDeal.com website.
Best yet there is no upfront cost
or commitment to the business
or organization until the group
gathers enough participants to
tip the deal into activation. For
Businesses the benefts are no up
front cost, increased customer
sales for current and new custom-
ers, all the while enjoying high
impact advertising exposure. So
now when someone asks you
pssst…“ What’s the deal? Reply…
TipMyDeal.com and earn $10 in
TipMyDeal credits. TipMyDeal
looks forward to your participa-
tion. For more information call
610-579-3809 ext. 109 or email
sales@tipmydeal.com.
TipMyDeal Daily Deal
offerings include:
• Spend $20 for $40 worth
of Home & Garden Supplies
• $185 for teeth whitening
service ($399 value)
• $50 for 2 Rounds of Golf
• 50% off Gourmet
Chocolates
• A $40 Hair Salon Gift
Certifcate for $20
• $25 for 3 spray tans
or a month of tanning
at Hollywood Tans
($79 value)
sales@tipmydeal.com
610-579-3809 ext. 109).
Facebook.com/tipmydeal
TipMyDeal.com
TipMydeal
Launching service
for Local Communities in
Montgomery County
Pennsylvania
Local Daily Deals
SAVE MONEY ON THE
COOLEST PLACES IN TOWN!
Get the Best Local Deals!
Save From
50%-90%
Each Daily Deal!
I
t’s Easy
&
F
un...
Contact sales at:
610.579.3809 Ext. 109
or email:
sales@TipMyDeal.com
LOCAL BUSINESSES:
Increase revenue and get new customers by
promoting your business with a great deal on TipMyDeal!
www.TipMyDeal.com
REPEAT
Don’t miss out! Sign up to receive an email every
time we post a new deal.
4
SHARE
When you nd an oer you like, share it with your
friends using our Facebook, Twitter or email links.
The more people you invite, the greater chance an
oer has of becoming activated. Plus, every time
you refer a friend and they purchase a deal within
30 days, you get $10 worth of Deal Bucks applied
to your account for a future purchase.
2
PRINT
Deal vouchers are available to print within 24 hours
after the deal closes. Please keep in mind, some deals
run for several days, so check the time remaining for
when the deal will close. When your voucher becomes
available, you can print it from the“My Deals”page.
3
BUY
We’ll announce a new deal that is
50-90%o regular prices at restaurants, spas,
events and other local goodies. There’s a minimum
number of buyers needed to make a deal active,
so if enough people buy that day’s oer before it
expires, the deal is tipped (activated).
1
25
WINTER 2010/11
Local Daily Deals
50%-90%
SAVE
FROM
26
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
One day it’s
a cell phone.
The next it’s
your advanced
warning of
an impending
emergency
SIGN UP TODAY for emergency text
and E-mail alerts that may save your
life. Sign up at: www.readynotifypa.org
or text your county code to 411911
THE TIME TO START PLANNING FOR AN EMERGENCY
IS NOT IN THE MIDDLE OF ONE.
You take your cell phone for granted until
you get text alerts that could save your life.
Take comfort in knowing, you’re in the know.
In the event of an emergency (man-made or natural)
there are some things you’ll need to know.
Things you’ll need to do. And things you’ll need to have.
Find out what to do to make sure you’re ready.
Be among the first to find out about emergencies. Sign up at:
www.readynotifypa.org
or text your county code to 411911

County County Code
Bucks BUCKS
Chester CHESCO
Delaware DELCO
Montgomery MONTCO
Philadelphia PHILA
WHAT TO HAVE
IN YOUR HEAD.
Develop an
emergency plan
with members
of your household.
Sign up today for
emergency text
and E-mail alerts
that may
save your life.
WHAT TO HAVE
IN YOUR HOME.
During an
emergency you
may be told to
“Shelter in Place”
for a period of time.
Officials will
notify you through
ReadyNotifyPA if
you need to
“Shelter in Place.”
WHAT TO HAVE
IN YOUR HAND.
All households should
prepare a “Go Bag”
containing items
needed in the event
of an evacuation.
Officials will send
you evacuation
routes and shelter
locations through
ReadyNotifyPA
In an emergency, you are either ready or you’re not.
Be ready. Make a plan. Get what you need.
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911
9-1-1 is a County-wide service that applies to all
townships and boroughs within Montgomery County.
The safety and welfare of the public are responsibilities shared by all levels of government. The Commissioners of Montgomery
County exercise these responsibilities through the Department of Public Safety and its divisions. Our MISSION is to provide
the community with highly professional, well-coordinated public safety services through training, education, communications,
deployment, administration and response to and recovery from critical incidents. Our dedicated employees
work around the clock, every day, to provide responsive and reliable service.
Montgomery County Department
of Public Safety
610.631.6500
50 Eagleville Road
Eagleville, PA 19403
What happens when I call 9-1-1?
When you call 9-1-1 we answer by saying “911, where is your emergency?” First, we will obtain the location of your emergency.
We will need the following: • The address (house number and street name)
• The township (not the postal zone) • The cross-streets / intersection
• Business names (if your emergency is in front of, next to, or behind that business)
These are examples of the types of questions we may ask.
After obtaining the location and the type of emergency (if you need the police, an ambulance, or
the fire department) we dispatch help immediately. Stay on the phone so we can get additional
information that is important and vital to the responders while they are on the way.
Any piece of information or detail is important for the responders. Try to remain as calm as possible
and answer the questions slowly and clearly. Our priority is to get you help as fast as possible.
If you’re calling for POLICE
we would ask questions such as:
Are there any weapons, drugs, or alcohol?
Is someone hurt?
How long ago did it occur?
Who’s involved?
How many people all together?
What do they look like?
Is there a vehicle?
What color and type of car?
What is the license plate number?
What is the direction the subjects
were last seen going?
If you’re calling for an AMBULANCE
we would ask questions such as:
Is the patient breathing?
Are they conscious or unconscious?
What type of pain or injury do they have?
What kind of medical history do they have?
If you’re calling for the FIRE DEPT
we would ask questions such as:
What’s on fire?
Do you see smoke or flames?
Do you smell something burning?
What type of structure is it?
(a house, a building, a store, apartments, etc.)
Is anyone inside?
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The publisher and advertisers of the Montgomery
County Chamber of Commerce News Magazine
would like to wish you all happiness during this
holiday season. May the new year bring you
much success in life and business.
28
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
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Local Daily Deals
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FROM
Uno Chicago Grill in Con-
shohocken is celebrating it’s sec-
ond decade in our neighborhood
under new ownership. Greg
Keenan, a Uno operator for 20
years acquired the Conshohock-
en restaurant July this year. He is
excited to greet returning guests
personally. He has invested thou-
sands in new lighting and new
fat screen TVs. He has suceeded
in getting Comcast to bring their
service to the restaurant ending
a 6 year wait for unrestricted lo-
cal sports broadcasts.
Uno has been delighted to
raise funds for the White Marsh
Football team and numerous
other local charities. Uno calls
these events, “Dough Raisers”
and donates 20% of all sales that
are rung up by attending fund-
raisers.
Uno has begun local delivery
and catering. They have always
supported curbside pickup for
take-out. The catering menus are
available on line at www.unos.
com/frn113 (Submitted Copy)

uNO
raisingtheDough
forChildren
Chicago
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Skip Hoerz, DMD
Ama Soleye, DMD
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ENDODONTICS
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Electronic marketing and social media can be important com-
ponents to your integrated marketing campaign, but nothing can
replace the power of print. Print is the perfect companion to your
e-marketing and promotional campaigns. Proven print tools in suc-
cessful marketing campaigns include brochures, fyers, postcards,
posters, signs, stationery/letterhead/business cards, and even print
advertisements.
Don’t forget that striking photography, illustrations, and other
graphic design elements can really help your print marketing ma-
terials to stand out from the clutter that consumers face each day.
And by ensuring that your brand identity resonates throughout
your print materials, you’ll be that much closer to a tightly inte-
grated, memorable campaign.
What are the key benefts to print collateral?
• Shelf life. Print as a medium has great staying power. An
email can be easily deleted and forgotten, but a skillfully de-
signed brochure, fyer, direct mail piece, or catalog will often
be kept on hand for months for future reference.
• Tactile experience. A striking print piece can combine beau-
tiful graphics and an endless variety of paper textures, not
just for your marketing materials, but also in your packaging.
• Packaging is also print. Carry your brand through in your
print materials by ensuring that your product packaging is
well designed and consistent with your brand personality.
• Precise targeting. Print collateral can be targeted to your
prospects down to the individuals you want to reach through
customized mailing lists.
• Expand your marketing reach. E-mail marketing sounds
quick and inexpensive, however, it is limited by the CAN-SPAM
Act which restricts your messaging and ability to reach your
targets. Print marketing with U.S. mail delivery, by compari-
son, is much less regulated, allowing you to maximize your
marketing reach.
• Customization. Get your mail pieces noticed by customizing
the text of each piece with your prospect’s name.
• Cost effectiveness. The days are gone when large quanti-
ties of printing are required to achieve lower printing prices.
Print-on-demand technology is a great way to get smaller
quantities printed at a lower cost. Updating your materials is
simple without the need to scrap a surplus of printing.
• Cross promotion of your other marketing tactics. Your
print collateral can feature your website address and any oth-
er tactics from your integrated campaign.
Find out More
Sleddog Design involves all of our clients throughout the en-
tire creative process from project development, through to design,
production, and tracking.
Let us help you promote your business with tools including
catalogs, brochures, corporate identity, packaging, sales materials,
point-of-purchase displays and 3D illustrations. We also specialize
in static and Flash website design and development including e-
commerce sites.
Our clients are in a wide range of industries including retail,
business-to-business, information technology, telecommunication,
fnancial and more. (Submitted Copy)

Why is
Print
so
pOWErful
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WINTER 2010/11
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Business Energy Rate Caps Expire January 1, 2011.
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WINTER 2010/11
Local Daily Deals
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Demand for advertising along
the busiest corridor (PA Rt. 422)
in Oaks, PA continues to grow
for VFP Billboards. “Inquiries
about advertising in 2011 have
been unusually high lately and
ad spaces are already flling!” ex-
claims Meg Stocking, Marketing
Director for VFP Billboards. To be
sure that you are able to secure
the timeframe and billboard lo-
cation that you desire in 2011,
Meg suggests booking your ad
space by mid December.
The eight billboards posi-
tioned by the Oaks Exit on Rt.
422 offer a variety of mediums.
The four digital (LED) billboards
allow customers to utilize the
latest technology to the outdoor
digital market. And with no up-
loading fees and no transfer fees,
the monthly rate is all-inclusive,
allowing advertisers to constant-
ly change the message creating
the most dynamic marketing tool
available.
VFP Billboards’ inventory also
includes two tri-view billboards
and two static billboards. With
increased exposure and a mini-
mal installation/production fee
these billboards are perfect for
advertisers wishing to establish
brand-presence through the cor-
ridor.
In addition to outdoor adver-
tising options, VFP Billboards has
partnered with the Greater Phil-
adelphia Expo Center to offer lo-
cal businesses the opportunity to
advertise within the halls of the
Expo Center. Six high-resolution
screens are positioned through-
out the Main Hall (Hall A), en-
suring that visitors to the Expo
Center are constantly exposed to
the advertisers on screen. With
nearly one million visitors to the
Expo Center each year advertis-
ers cannot go wrong with this
extremely affordable advertising
option.
The continued success of the
billboards is not just because of
the location, but also VFP Bill-
boards’ emphasis on personal-
ized, professional service to all
customers, whether direct own-
ers or advertising agencies. “We
work with advertising budgets
both large and small, and can
create a customized advertising
package for any business. And I
always have my phone – our cli-
ents can call any time!” says Meg.
Ad space for 2011 is flling up
quickly, so call today to reserve a
spot on one of the most highly
visible and AFFORDABLE indoor/
outdoor locations in the area.
(Submitted Copy)

prIMEAdvertisingfor 2011
High Demand Continues for Billboard Ad Space
along Route 422 Billboards in Oaks, PA
DAYLIN LEACH
STATE SENATOR - 17th District
Commonwealth of Pennsylvania
Suite 208
601 S. Henderson Rd Ph: 610-768-4200
King of Prussia, PA 19406 Fx: 610-768-4204
E-Mail: senatorleach@pasenate.com
36
WINTER 2010/11
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Our new Norristown office on Swede Street is
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WINTER 2010/11
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WE INSTALL FLAT PANEL TV’S
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WINTER 2010/11
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The leaves have fallen and
the scorching days of summer are
a distant memory. That means
it’s really a good time to visit the
Elmwood Park Zoo. The crisp
days of autumn tend to bring out
the best in many of the animals.
For example, the big cats – the
jaguars and cougars - are much
more active when the mercury
begins to fall and the river otters
are positively rambunctious, skid-
ding about, sliding and diving
in their pool. The wolves’ coats
grow thick and rich in prepara-
tion for the coming winter, mak-
ing them appear almost twice
their normal size. The same is
true for the bison, which are al-
ready the largest animals in the
park.
The clean autumn air also of-
fers great conditions for nature
photographers. If you’ve got
a camera and want to test your
skills, we invite you to enter our
ZooPix photo contest, co-spon-
sored by Cardinal Camera and
Video. Any photo taken of an an-
imal at the Elmwood Park Zoo in
2010 is eligible for the contest’s
grand prize – a Canon digital SLR
camera – so please be sure to visit
the zoo’s website for details.
If you’re a Harry Potter fan,
there’s another good reason to
visit the zoo. Through December,
you’ll have the chance to tour
Wizard’s Alley, where replicas of
shop fronts and artifacts from the
well-known children’s book se-
ries are currently on display. On
the weekends, visitors to Wizards
Alley will also be treated to live
animal demonstrations featuring
a number of “creepy” creatures -
vultures, owls, toads, spiders and
snakes. If you see the new Harry
Potter flm, Deathly Hallows, at
any of the local Regal/United Art-
ists/Edwards theaters, be sure to
save your ticket stubs to receive a
discount on zoo admission.
For those of you who enjoy
giving the animals a treat, we
welcome you to feed the koi and
catfsh in our bald eagle exhibit,
the sheep and goats in the barn,
and the mallards and muscovy
ducks that reside in the duck
pond. And for folks who enjoy
chatting with wildlife, our ma-
caws and amazon parrots are
usually quite willing to start up a
conversation with just about any
guest that passes by.
There are two things to re-
member in planning an autumn
or winter visit. From November
through February the zoo will
close at 4:00 pm, an hour earlier
than normal. And from Decem-
ber through February, the zoo
will open only on weekends.
(Submitted Copy)

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Great results don’t happen by accident...
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Does your marketing produce
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Having realistic plans and achievable goals builds a
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Your website represents a sig-
nifcant investment, but has that
investment been paying off? Too
many businesses see their web-
site as a necessary evil, one of
those must-have, but unexciting
items. They are missing a huge
opportunity – websites can be
an engine of growth, working
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ing them, and bringing more
business to your door. But how
do you know if your website is
doing any work at all? Here are
a few simple questions to see if
your website is truly working for
you.
What is a Website that “works?”
When websites are working for
you, they provide three things:
1 The website brings in qualifed
visitors. These are visitors who
are interested in your product
or service.
2 Once a visitor arrives at the
website they can quickly fnd
what they are looking for.
3 The visitor is presented with an
easy path to take the next step.
It could be to make a purchase,
place a call, or engage with
your business through email or
social media.
How can you tell if your website
is working?
The frst (and easiest) indi-
cation of a website that works
is client or customer comments.
There’s nothing like hearing “I
really like your website,” or “I
chose your business because of
your website” to validate your
website’s performance. But
what if you are getting little or
no feedback?
Start out by tracking your
sources of business. Ask all your
customers how they heard about
you, or if that’s too much, take
a sample of new customers for a
week or a month. Not only will
you learn if your website is con-
tributing, but you might also fnd
some other surprising sources of
business.
Once you have started moni-
toring your sources, you can
monitor the website itself. Web
analytics services (some are free)
allow you to see how visitors
found your website. They will
also tell you if your visitors are
leaving after only visiting a sin-
gle page – usually a sure sign of a
website that isn’t working.
Things you can do:
If your website isn’t delivering
business, here are some things
you can do:
• Measure – effective manage-
ment starts with measurement.
Monitor your sources of busi-
ness and track visitors on your
web site using a web analytics
tool.
• Run a simple test for ease of
use – give a task to a friend or
family member (like place an
order or sign up for your news-
letter). Watch and see if they
have any problems.
• Confrm your contact infor-
mation - make sure that your
phone number and a link to
your contact page are plainly
visible on every page
• Check your rank – check how
your site ranks in Google for
words that people would use
to fnd you.
• Promote – sign up for social
networking services and start
building your network (the
promotion comes later)
There are many, many more
things that can be done to make
your website work for you.
(Submitted Copy)

Does your
Website
WOrk for you?
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Visit www.newenergy.com/pa today to learn more!
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41
WINTER 2010/11
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50%-90%
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FROM
www.PiperMediaProductions.com
Studio Phone 610.344.3955
Did You Know?
Research has shown that 83% of consumers said they would be more likely
to buy from a web site with a video commercial than a company that did not
have one. And over 71% said that a video commercial added instant credibility
to the company. Also, a study by The Wharton School of Business proved that
video boosts comprehension and retention by 50% over live presentations.
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42
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
43
WINTER 2010/11
Local Daily Deals
50%-90%
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FROM
44
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
One of the only constants in
life is change, and nowhere is
that more apparent than in the
ever evolving face of King of
Prussia. The town name was de-
rived more than a century ago
from an inn kept by John Elliott
in 1786. Many theories abound
as to how the inn got its name.
The inn was originally located
at the crossroads of Swedesford
Road (U.S. 202) and Gulph Road.
By the early 1900s the town was
well established, and people all
over the area used “the King” as
a meeting place. Since buildings
were originally built close to the
road, widening them to accom-
modate automobiles would for-
ever change the town. The King
of Prussia Inn soon found itself
isolated between two lanes of
Route 202 which eventually ren-
dered access impossible. In 2000,
further planned highway expan-
sion put the historic building at
risk. Under the watchful eye of
the chamber of commerce, con-
tributions from local businesses
and residents as well as federal,
state, and local governments,
made it possible to save this land-
mark structure.
Many other icons have
changed across this region known
both as King of Prussia and Up-
per Merion. If you’ve lived here
a while, you may remember how
the face of progress has changed
the face of this town. The fol-
lowing list is a virtual walk down
Memory Lane. More can be
found at ww.historicreeseville.
com.
Have a few memories you
deem worthy of inclusion? Send
an email to: info@historicreese-
ville.com with your additions to
the Do You Remember? list. The
best submission will receive brand
new, signed copies of J. Michael
Morrison’s books, King of Prus-
sia, Images of America, and King
of Prussia, Then and Now. These
publications take a look back at
where we came from, as well as
where we are today. From these
picturesque and humble begin-
nings, you will witness how King
of Prussia has grown to become a
leader in commerce, hosting mil-
lions of visitors a year!
J. Michael Morrison, is a na-
tive of King of Prussia. He is a
member of the Upper Merion
Park and Historic Foundation,
The Head Archivist for the Tredyf-
frin-Easttown Historical Society,
The Montgomery County Cham-
ber of Commerce, the Historical
Society of Montgomery County,
and of the Historical Society of
Pennsylvania. Michael maintains
both the Historic Reeseville web-
site and the online news outlet
Upper Merion Today.
(Submitted Copy)

the
EvErEvOlvING
face of
King of
Prussia
TOPICS
Around the County
Church News
Crime Bulletin
Farmer’s Market
From History Archive
Historical Society News
In Our Schools
Michael’s Musings
Recipe Card File
Restaurant Reviews
Senior Center News
Social & Service
Township News
Valley Forge
Advertise with us!
CAL L
610-637-6508
for great rates!
UNTIL 2/1/11 LIMIT
1 PER CUSTOMER*
45
WINTER 2010/11
Local Daily Deals
50%-90%
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FROM
B.Y.O.B.
• Brick Oven Pizza
• Italian Dinners
• Stromboli/Calzones
• Pasta
• Sandwiches/Burgers
• Seafood
• Jumbo Wings
• Salads
EAT IN OR TAKE OUT
FREE
WI-FI
Catering &
Party Trays
www.toscopizza.com
2908 W. Ridge Pike, Eagleville
610 539-6800
GIFT CARDS
AVAILABLE
A memorable celebration
in an elegant & sophisticated
country club setting
(215) 855-4113 ext. 21
101 Country Club Drive
Lansdale, PA 19446
www.PineCrestCountryClub.com
Wedding, Banquet,
Meeting Specialists
Come visit us again
for the first time.
Newly renovated
as of spring 2008
46
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
Wake up to a hearty breakfast and give your business
a boost with the Sunrise Business Networking
group every other Thursday at 8:15 AM.
Route 202 &
Germantown Pike
in East Norriton
REFERRALS ARE THE MOST COST-EFFECTIVE
FORM OF ADVERTISING POSSIBLE.
Our group provides a welcoming atmosphere for
businesses of all types. We are a business and
professional organization that allows only one person
from each profession or business category so the group
gets to know you and learns who we can refer to you.
ARE YOU INTERESTED IN ADDING
YOUR BUSINESS TO OURS?
THEN CONSIDER JOINING THE
SUNRISE BUSINESS NETWORK
For more information
or to join our group
please call…
Denise Bernardini
610-505-1210
47
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Local Daily Deals
50%-90%
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HOlIdAy

safety
HEAlTHlINks
Sponsored By:
Montgomery Hospital
1430 Dekalb Street
P.O. Box 311
Norristown, PA 19404
Phone: (610) 278-5117
Fax: (610) 278-3971
www.health.montcopa.org
MCHD suggests following these tips
to make your holiday a safe one.
As the holidays quickly approach, the Montgomery County Health De-
partment is urging people to look for and eliminate potential dangers
from lights, decorations and holiday celebrations that could lead to fres
and personal injuries.
Each year, hospital emergency rooms treat many people for injuries,
such as falls, cuts and shocks, related to holiday mishaps with lights, deco-
rations and Christmas trees.
TrEES
• When purchasing an artifcial tree, look for the label “Fire
Resistant.” Although this label does not mean the tree won’t
catch fre, it does indicate the tree will resist burning and
should extinguish quickly.
• When purchasing a live tree, check for freshness. A fresh tree
is green, needles are hard to pull from branches and when
bent between your fngers, needles do not break. The trunk
butt of a fresh tree is sticky with resin, and when tapped on
the ground, the tree should not lose many needles.
• When setting up a tree at home, place it away from freplaces
and radiators. Because heated rooms dry live trees out rap-
idly, be sure to keep the stand flled with water. Place the
tree out of the way of traffc and do not block doorways.
LigHTS
• Indoors or outside, use only lights that have been tested for
safety by a recognized testing laboratory, which indicates
conformance with safety standards.
• Check each set of lights, new or old, for broken or cracked
sockets, frayed or bare wires, or loose connections, and
throw out damaged sets.
• Use no more than three standard-size sets of lights per single
extension cord.
• Never use electric lights on a metallic tree. The tree could be-
come charged with electricity from faulty lights, and a person
touching a branch could be electrocuted.
• Before using lights outdoors, check labels to be sure they
have been certifed for outdoor use.
• Fasten outdoor lights securely to trees, house walls, or other
frm supports to protect the lights from wind damage. Use
only insulated staples to hold strings in place, not nails or
tacks. Or, run strings of lights through hooks (available at
local home improvement stores).
• Turn off all lights when you go to bed or leave the house.
The lights could short out and start a fre.
• For added electric shock protection, plug outdoor electric
lights and decorations into circuits protected by ground fault
circuit interrupters (GFCIs). Portable outdoor GFCIs can be
purchased where electrical supplies are sold. A qualifed elec-
trician can install GFCIs permanently to household circuits.
DECorATioNS
• Use only non-combustible or fame-resistant materials to
trim a tree.
• Never use lighted candles on a tree or near other evergreens.
Always use non-fammable holders, and place candles where
they will not be knocked down.
• In homes with small children, take special care to avoid dec-
orations that are sharp or breakable, keep trimmings with
small removable parts out of the reach of children to avoid
the child swallowing or inhaling small pieces, and avoid trim-
mings that resemble candy or food that may tempt a child to
eat them.
• Use care with “fre salts,” which produce colored fames
when thrown on wood fres. They contain heavy metals that
can cause intense gastrointestinal irritation and vomiting if
eaten. Keep them away from children.
• Do not burn wrapping papers in the freplace. A fash fre
may result as wrappings ignite suddenly and burn intensely.
Also, candle lighting ceremonies during Advent, Hanukkah and Kwan-
zaa are beautiful traditions. But keep matches, lighters and candles away
from children and never leave candles burning unattended. These simple
safety tips will help prevent many of the 10,000 candle-related fres that
occur each year.
48
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
HoLiDAY ENTErTAiNiNg
• Unattended cooking is one of the leading causes of home
fres in the U.S. When cooking for holiday visitors, remem-
ber to keep an eye on the range.
• If you allow smoking in your home, provide plenty of large,
deep ashtrays and check them frequently. Cigarette butts can
smolder in the trash and cause a fre, so completely douse
cigarette butts with water before discarding.
• After a party, always check on, between and under uphol-
stery and cushions and inside trash-cans for cigarette butts
that may be smoldering.
• Keep matches and lighters up high, out of sight and reach of
children (preferably in a locked cabinet). When smokers visit
your home, ask them to keep their smoking materials with
them so young children do not touch them.
• Test your smoke alarms, and let guests know what your fre
escape plan is.
BUCkLE UP
During the holiday months, people travel more than ever.
Wearing a seat belt is the easiest and best way to prevent in-
jury in a motor vehicle collision. Ensure that all passengers are
also wearing safety belts.
STrESS
The holiday season is one of the most stressful times of the
year. Stress can’t be avoided completely, but there are ways to
get some relief. Allow enough time to shop in these last few
days, rather than hurry through stores and parking lots. Only
plan to do a reasonable number of errands. Take time out for
yourself. Relax, read, or enjoy your favorite hobby at your
own pace.
Hopefully, if these tips are followed they will allow for a
safe and happy holiday and New Year. Staying safe this holi-
day season is the best gift you can give.
2 4 0 1 W. MAI N S T. • NORRI S TOWN • 6 1 0 - 5 3 9 - 0 1 5 5
W W W. M Y G I N O S . C O M
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w w w . l r s s o n l i n e . c o m
NEED MORE STORAGE SPACE?
WE HAVE IT!
BRIDGEPORT FACILITY
610.279.8585
401 East 4th Street (Off Route 23)
Proud member of the Montgomery County Chamber of Commerce
w w w
P
Serving your local neighborhood since 1988
DISCOUNTS
15% Active Military, Police,
Firefighters, EMTs & Correctional Officers
10% Senior Citizens
• Climate controlled units
• Free use of moving carts
• Individually alarmed units
• Receive $50.00 for referrals
• Multiple size from 5 x 5 to 10 x 30
• We have full line of packing supplies
• Free moving truck • Free 24 Hour Access
• We price match all competitors in our local area
COLLEGEVILLE FACILITY
610.831-1885
3930 Germantown Pike (1/2 mi East of Perkiomen Bridge)
Manager
on duty
7 days
9am-5pm
49
WINTER 2010/11
Local Daily Deals
50%-90%
SAVE
FROM
At Rock Bottom Restaurant & Brewery
it’s about pride. It’s about the food
that our chefs prepare fresh daily,
using the finest ingredients around.
It’s about the fresh-brewed beer
that our Brewmaster crafts at
our in-house brewery.
It’s about the dedicated
people who provide the
experience you tell your
friends and family about.
Stop by and see
for yourself, you’ll
be happy you did.
SERIOUS ABOUT OUR FOOD.
CRAZY ABOUT OUR BEER.
1001 King of Prussia Plaza
King of Prussia • 610.230.2739
www.rockbottom.com
• Accredited Breast Center
• Cancer Center
• Accredited Cardiac Rehab Department
• Center for Joint Replacement
Blue Distinction Center by
Independence Blue Cross
• Expanded Emergency Services
• Experienced Family Physicians
and Specialists
• Accredited Echo and Vascular Labs
• Intensive Care Unit/Critical Unit
• Center for Wound Healing
and Hyperbaric Medicine
• Rehabilitation
• Senior Behavioral Health
• Imaging/Diagnostic Center
Including 64-Slice CT, Nuclear SPECT CT
and Vascular Ultrasound
• Cardiovascular Department
• Women’s Health Services
2701 DeKalb Pike | East Norriton, PA 19401
610.278.2000 | www.mercyhealth.org/suburban
Mercy Suburban Hospital
50
WINTER 2010/11
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
51
WINTER 2010/11
Local Daily Deals
50%-90%
SAVE
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KI NG OF PRUS S I A
Experience The World
Give Your Employees e World.
In An Envelope.
Nothing inspires gratitude like the King of Prussia Mall Gift Card.
Because it’s the only gift that lets recipients experience the entire
world of fashion and taste, with over 400 international retailers and
restaurants to choose from. Whatever amount you select — from
$20 to $1000 — anyone you do business with will have just one thing
to say when they open it: Ooh and Aah! (Okay, that’s two things.)
Purchase gift cards online at KingofPrussiaMall.com,
call 610.265.5727, or visit Guest Services.