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Culture and Organization

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The marriage of story and metaphor: A special issue of Culture and Organization to be published in 2012

Yiannis Gabriela; Daniel Geigerb; Hugo Letichec a University of Bath, Bath, UK b Johannes Kepler University, Linz, Austria c University for Humanist Studies, Utrecht, The Netherlands Online publication date: 05 March 2010

To cite this Article Gabriel, Yiannis , Geiger, Daniel and Letiche, Hugo(2010) 'The marriage of story and metaphor: A

special issue of Culture and Organization to be published in 2012', Culture and Organization, 16: 1, 105 — 107 To link to this Article: DOI: 10.1080/14759550903558201 URL:

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Bath. We easily fall in love with our stories. active and no longer exotic guests in discourses of organizations. Austria. falling into recognizable genres.1080/14759550903558201 GSCO_A_456296. We also fall in love with metaphors. Linz.informaworld. it would be fair to claim that metaphors and stories have become regular. All in all. ignore or misinterpret our stories. Geiger and Antonacopoulou 2009). in part. Both are discursive formations with which we are capable of falling in love and being passionate about. both as vehicles of domination and as foci for challenging organizational authority. Daniel Geigerb and Hugo Letichec a University of JohnDoherty 0 1000002010 16 2010 Call for&and Organizations 1475-9551 Francis Ltd CulturesPapers 10. to the increased interest in organizational discourse and the linguistic turn in organization studies which opened a wide range of new possibilities once scholars focussed their attention on organizational texts and narratives (or organizations as texts) (Czarniawska 1999. Downloaded By: [University of Otago] At: 00:16 1 December 2010 . are capable of stimulating passion and excitement in their own right. What is less widely explored is the relation between metaphor and story. the nature of organizational theory itself. Organizations themselves have been interrogated as metaphors. both stories and metaphors have been studied as important vehicles for organizational learning and socialization as well as for exercising influence (Brown 2004). This is due. ranging from jazz bands to psychic prisons. The literature on both metaphors and stories in their different organizational applications has grown extensively in the last 20 years. As tropes of organizational communication. most stories are full of ISSN 1475-9551 print/ISSN 1477-2760 online © 2010 Taylor & Francis DOI: 10. such as epic. cUniversity for Humanist Studies. Czarniawska 1998) has argued. with the divide between logico-scientific and narrative conceptions of knowledge being increasingly problematized (Czarniawska-Joerges 1995). bJohannes Kepler University. however. Utrecht.g. The Netherlands cando@uwe.Culture and Organization Vol. as possessing metaphorical and story-like qualities. especially when we discover their ability to unlock different situations or to help us make sense of different opaque or complex situations. Alvesson and Kärreman 2000).1080/14759550903558201 http://www. tragic or comic (Gabriel 2000). have been scrutinized. Höpfl 1995). and their political uses. But we also know that stories and metaphors have the potential to upset organizational members or to hamper innovation and change. These have followed somewhat similar trajectories and explored similar possibilities. 16.sgm Taylor and (print)/1477-2760 (online) Francis Stories and metaphors are currently widely discussed by scholars of organizations. March 2010. and also as stories. as Czarniawska (Czarniawska-Joerges 1995. direct or inhibit organizational change and innovation (O’Leary 2003. has been extensively debated by scholars. Furthermore. 1. UK. the latter in rhetoric (see e. 105–107 CALL FOR PAPERS The marriage of story and metaphor: A special issue of Culture and Organization to be published in 2012 Special issue editors: Yiannis Gabriela. they have been examined as instruments shaping cognitive terrains that facilitate. Stories and metaphors have long been seen as inhabiting different domains: the former firmly located in poetics. Stories and metaphors. this is clear from the ease with which we take offence to people who violate.

We propose a special issue that will explore the cross-section between stories and metaphors. and D. Both stories and metaphors require a certain flight of imagination above the literal and the factual. it is also what makes them vital devices in unlocking passion and creativity and in spawning innovation (Cornelissen 2005). The move from metaphor to story and from story to metaphor as part of the research methodology in organization studies. and. . Taking the linguistic turn in organizational research: Challenges. We are genuinely committed to charting the territory within which story and metaphor clash. but it is essential that the submitted papers address both metaphors and stories. Brown. A. The use of stories and metaphors in constructing organizational or individual identities. The use of stories and metaphors as part of official organizational discourses and. no matter how sophisticated they may be. Journal of Applied Behavioral Science 36: 136–58. Organization Studies 25. This is what makes them both memorable and also persuasive. 2004. no. We welcome engagements with the concepts of metaphors and stories that address any of the above or other issues regarding organizational discourses. Examples of communicative disorder and misunderstanding as a result of stories and metaphors being linked to innovation and change. the contestation and subversion of such discourses with antistories and counter-metaphors. many metaphors can be unpacked into stories and allegories. coexist.. The use of metaphors and stories in organizational sense-making – the way in which both metaphors and stories can become the basis to ‘living by’. responses. Both can act as stimuli to original and creative thinking. The ‘dark side’ of stories and metaphors in hampering and suppressing creativity and change. consequences. offering critical reflections and empirical theory-building and innovation.106 Call for Papers metaphorical expressions. 1: 95–112. A critical interrogation of the space between metaphor and story and the exploration of potential overlaps and conflicts and of the possibility of dissolving the liminal distinction between them. Kärreman. innovation and enthusiasm in organizations. References Alvesson. We are interested in papers that demonstrate and discuss the imaginative potential of stories and metaphors and their interrelationships. We shall not be accepting papers that limit themselves to stories or to metaphors.D. M. overlap or mutate into each other. conversely. In particular. 2000. Authoritative sensemaking in a public inquiry report. conversely. in shaping careers or in shaping different group dynamics. becoming embedded in identities. it is what makes them very helpful concepts in questioning the assumptions of discourses that have become hardened or comfortable. Yet again. we invite papers in the following areas (but not limited to): Downloaded By: [University of Otago] At: 00:16 1 December 2010 ● ● ● ● ● ● ● ● The use of metaphors and stories in stimulating creativity. We will also not be interested in papers that have already been primarily conceived in terms of story or metaphor and subsequently seek to effect an artificial or contrived ‘marriage’.

6: 685–704. narrative knowledge and narrative processes within organizations and on organizational routines and practices. London: Sage. Studies in Culture.gabriel@bath. He earned his PhD from Freie Universitaet Berlin. He serves as the research director at the Institute for the Study of Coherence and Emergence (ISCE). Gabriel. Downloaded By: [University of Otago] At: 00:16 1 December 2010 Submission details The deadline for manuscript submission is Monday. Berkeley.letiche@uvh. Oxford: Oxford University is professor of organizational theory at the University of Bath. University of Liverpool. J. Writing management: Organization theory as a literary genre. 1995. M. Y. B. 2009. Organizational rhetoric and the threat of ambivalence. consumer studies. the special issue will be published in mid-2012. the Netherlands. 2: 175–88. including appendices and supporting materials. Manuscript length should not normally exceed 8000 words. 1: 11–33. Geiger. B. Hugo Letiche ( is an assistant professor at the Institute for Organizational Studies at Johannes Kepler University. as a professor at the National Expertise Centre Social Intervention (LESI) and as a professor at the Bristol Business School. H. Organizations and Society 1. Oxford: Oxford University Press. B. Austria.Culture and Organization 107 Cornelissen. Beyond compare: Metaphor in organization theory. From paternalism to cynicism: Narratives of a newspaper company. 1998. He acts as the external member of the ethics committee of the insurer Achmea. Germany. 2003.asp?issn= 1475-9551&linktype=44. 31 January 2011. Storytelling in organizations. and has worked as a research fellow at the Advanced Institute of Management Research (AIM). no. Narration or science? Collapsing the division in organization studies. using stories and storytelling as parts of a complex research methodology. Narratives and organizational dynamics: Exploring blind spots and organizational inertia. . He has done policy grounding ethnographic research for the Dutch Ministry of Health and has worked on the care for ethics of returning troops from Afghanistan for the Dutch Ministry of is a research professor at the University for Humanist Studies. 4: 751– Following full reviews and revisions. Daniel Geiger (daniel. leadership and management learning. His research interests focus on the epistemological understanding of knowledge. 1999. D. and is known for his work in organizational stories and narratives. 2005. Czarniawska. Organization 2. Czarniawska-Joerges. UK. He has been the editor of Management Learning and the associate editor of Human Relations. no..tandf. His research has focussed on ethics. He has a PhD in sociology from the University of California. 3: 411–36. Journal of Applied Behavioral Science 45. Style and other instructions on manuscript preparation can be found at the journal’s website: http://www. 2000. 1995. A narrative approach in organizational studies. Human Relations 56.P. Czarniawska. philosophy and the study of organization. no. Höpfl. The special issue editors are happy to offer advice and discuss specific ideas with prospective authors. Antonacopoulou. and O’Leary. About the special issue editors Yiannis Gabriel (y. He is currently carrying out research on leadership and patient Academy of Management Review 30. Submissions should be e-mailed as attached Word documents to Yiannis Gabriel at y.gabriel@bath.