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transmedia

photojournalism

&

www.o2creation.org - @o2creation

The event is not what happens. The event is that which can be narrated.
Allen Feldman - Formations of Violence

BUT...

Photographic narration
is sequential. It brings us a series of events, which are supposed to be connected. Photography fails to create an obvious bond between each of this events and the big picture.

Nick Ut/Assoicated Press

We often lose track of the overall context.

When you read a story, you need to know the context to learn more about it.
David Guttenfelder/Associated Press

What can transmedia storytelling add to your story

Context
(universe)

Experience
(interaction)

Leads to Cognitive Process
(story+context)x experience= Learning

For the things we have to learn before we can do them, we learn by doing them.
Aristotle

Why using Transmedia storytelling?
Multiple entry points leads to enriched experience & better exposure. Collaborative work creates new bonds between different kind of public (creators and interactors). Possibility to tell deeper and richer stories. Creates new revenue streams for creators (aka photojournalists).

Transmedia Storytelling in the U.S

?

1991

Marsha Kinder
The author of Labyrinth mentions the “commercial transmedia superstructures” in her book “Playing with Power in Movies, Television, and Video Games” and explains the power of Transmedia storytelling in the advertising business.
src: Transmedia Memoir - Geoffrey Long

1999

Andy & Larry Wachowski
Release the first episode of “The Matrix”, a fictionnal film franchise based on Transmedia Storytelling. (March)

1999

Daniel Myrick Eduardo Sanchez

Release of “The Blair Witch Project” based upon a Transmedia narration involving a web plateform & comics (october).

2003
MIT media studies professor publishes in the MIT Technology Review an article titled “Transmedia Storytelling” in which he refers to the term Transmedia and defines it as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels”.

Henry Jenkins

2006
Henry Jenkins
Goes further in his study in his book “Convergence Culture” where he definitively coins the term “Transmedia” which, to him, “immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.”

2010
jeff gomez
CEO de Starlight Runner Entertainment, successfully promotes the TRANSMEDIA PRODUCER credit which has been officially endorsed in April by the PGA (Producer Guild of America).

Transmedia definition
A Transmedia Narrative project or franchise must consist of
Three (or more) narrative storylines existing within the same fictional universe. On any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
src: Code of Credits - New Media - Producers Guild of America http://bit.ly/crULzO

definition Transmedia
A Transmedia Narrative project or franchise must consist of
A strong story, opened, taking place in a rich universe. The use of one medium over the others as a spine for the whole experience. An honest and long term relashionship built with the audience around a reciprocical engagment.

Crossmedia / Transmedia
storytelling

Today

Tomorow

Once upon a time...
bla bla

Crossmedia
bla bla movie bla bla web bla bla bla bla book

bla bla comics

bla bla game

Crossmedia
bla bla movie bla bla web

One story repurposed for bla bla book multiple platforms.
bla bla bla bla comics bla bla game

transmedia
bla bla creator bla bla web

storytelling

bla bla comics

bla bla movie

bla bla book

UGC audience

bla bla game

transmedia
One universe, multiple bla bla stories dispersed across creator bla bla web bla bla movie bla bla book multiple platforms
UGC audience bla bla game bla bla comics

crossmedia
movie

franchise game book

Whole is LESS than the sum of its parts. Dissatisfaying conclusion to consuming all media.
src: Jeff Gomez Starlight Runners

transmedia
movie

book game

transmedia

The whole is MORE satisfaying than the sum of the parts! Euphoria of collecting the pieces.

examples
examples

La Zone

Guillaume Herbaut & Bruno Masi

La Zone

Guillaume Herbaut & Bruno Masi
French photographer Guillaume Herbaut and journalist Bruno Masi created an interactive documentary - produced by Agat Films & Cie about the aftermath of Chernobyl disaster in the close area of Prypiat, Ukraine. Long before the official release, a blog was launched to let the authors talk about the project.

La Zone

Guillaume Herbaut & Bruno Masi
A multimedia exhibition was presented to the public at “la Gaîté Lyrique” in Paris.

La Zone

Guillaume Herbaut & Bruno Masi

Later on, a photo book has been published by “La Gaîté Lyrique” and les éditions Naïve.

marcus bleasdale VII
SEVEN Photographer, Marcus Bleasdale worked on the civil war raging in Democratic Republic of the Congo. His work, which has been exhibited, extended as a multimedia piece and a translated into comic strips in the BJP, is the closest example of Transmedia storytelling

marcus bleasdale VII

Comic Strips by Paul O’Connell for the British Photography Journal O’Connell thought carefully about how best to approach the work, opting to ‘remix’ Bleasdale’s images into completely new scenes rather than simply redraw them.
Katie Louise Dixon

marcus bleasdale VII
An exhibit has been programmed in Zurich, Switzeland. A book has been published using the photographs he did for “The Human Rights Watch” .

marcus bleasdale VII
The NY based studio MEDIASTORM, produced a multimedia piece in which the story is extensively completed by interviews and videos recorded by Bleasdale in RDC. The whole gives a deeper sense of the context of Bleasdale’s work.

inside disaster TVO
“Inside Disaster” follows the efforts of the Red Cross in Haïti to rebuild the country and help people. An ARG, an educational website and a documentary scheduled to be aired in 2011 on TVO (Canada) are part of this Transmedia experiment.

inside disaster TVO
immersion, comprehension, interaction
The ARG part (Alternate Reality Game) brings the audience in the middle of a destroyed Haiti and let him the choice to play the role either of a journalist, or a humanitarian or of an inhabitant. > You can walk around the city > Interact with the environment > Make your own choices leading to alternate endings

inside disaster TVO
education, information, extension
The website provides more informations about the role played by humanitarians, journlalists and the living conditions of Haitian people. It also gives an insight of the documentary, how the crew managed to film in haiti and what were the issues meet by them.

inside disaster TVO
information, narration
The documentary is scheduled for broadcast at the beginning of 2011, and will follows three characters > A Journalist > A Humanitarian > and an Haitian To report the reconstruction efforts in Haiti made by international NGOs and specially the Red Cross.

insidedisaster.com

collapsus vpro -submarine
Collapsus.com is a Transmedia experience inspired from a Dutch documentary about the energy crisis that the Occident should face in the coming decades.

collapsus vpro -submarine
explanation, information
Dutch TV station VPRO addressed the problem of energy crisis through a traditional documentary.

But problem:
> The audience of the documentary is small. > The target audience is around 55 years and + > There’s a single broadcast channel, which means one chance to watch the documentary.

collapsus vpro -submarine
comprehension, extension,
A Youtube channel was created to support & complete the documentary. > to give better and deeper explainations about the subject.

It Allows:
> to reach a younger audience. > to add entry points to the story.

collapsus vpro -submarine
immersion, interaction
Produced by Tommy Pallotta, Collapsus.com is the result of a close collaboration between VPRO & Submarine Channel.
The website is an hybrid between video, ARG and news. Three different parts: > the Left part is dedicated to the documentary. > the Middle part is the Anim part. > the Right part is left to the fakes “TV news” (but based on real datas)

collapsus vpro -submarine

collapsus.com

transmedia activism
use transmedia storytelling to raise awareness on social & public interest projects. Example: "Coalition on homelessness of san francisco"

transmedia activism
use transmedia storytelling to raise awareness on social & public interest projects. Example: "Coalition on homelessness of san francisco"
Usage is similar to “Inside Disaster” a platform dedicated to fiction is used to hook the audience and return it to the factual platform.

transmedia activism
use transmedia storytelling to raise awareness on social & public interest projects. Example: "Coalition on homelessness of san francisco"
The organization of the narrative uses a layer system where each matches a certain type of content or a piece of the story and where interactivity and monetization can be integrated.

transmedia activism
use transmedia storytelling to raise awareness on social & public interest projects. Example: "Coalition on homelessness of san francisco"
Narration is extended in the real world using augmented reality which allows more interactivity.

www.o2creation.org @o2creation

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