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SALES BROCHURE 2010 BRINGING WORLDWIDE FLAVOURS TOGETHER

2 – 4 December 2010 Pragati Maidan Exhibition Grounds, New Delhi www.indiafooddrinkexpo.com

indiafooddrinkexpo. This sector dominates the retail industry. the second edition of the International Food & Drink Expo India will return to the Pragati Maidan Exhibition Grounds in New Delhi. Over three days you will be able to meet with importers. INDIA: EMERGING OPPORTUNITIES BUYERS WHO ATTENDED IN 2009: Importers. restaurants. The International Food & Drink Expo India is the proven platform for global food and beverage suppliers to make contact with and do business with India’s most influential industry professionals and buyers. Whether you are an International company who is interested in approaching the Indian market for the first time.com . Wholesalers & Distributors General Mills Quattro Beverages Max Foods Park Exim Venus Enterprises Epicure Frozen Foods Bharat Marketing Dugar Overseas Aspri Spirits Unifrutti American Vardani Marketing Agencies RP Gourmet Foods Euro Brands Sunbeam UB Group Ventures Natures Bounty Bajoria Foods Hema L-Comps & Impex Connoisseurs Dhall Food & FineWinesnMore Beverages Sri Roda Foods SV Distributors Edans Global Tax Free Traders Eppur Impex Kapoor Agencies Mohan Brothers Capital Overseas Five Star Hotels Jaypee Group Munjral Brothers BMS Enterprises IHHR Hospitality Oberoi Hotels & Pegasus Imports Resorts DP Garg Impex Trident Hotels Cerena Imports Radisson Hotels Suresh Kumar & The Claridges Co The Imperial Future Group The Leela ANWPL Group Mass Impex Crowne Plaza Fresh ‘n Frozen Pernod Ricard Rising disposable incomes in the affluent middle class sector (estimated to be 30% of the population). or a local supplier who wants to make sure your portfolio is visible to the industry. www. all of whom will be keen to source new products and innovations to keep their businesses at the forefront of the industry.INTERNATIONAL FOOD & DRINK EXPO INDIA 2010 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS. with both international and local cuisine now on the menu for many people. The International Food & Drink Expo 2010 will provide your business with the best possible platform to promote your products to India’s buyers. distributors. wholesalers. NEW DELHI THE PLATFORM FOR YOUR BUSINESS GROWTH Following a hugely successful launch in 2009. retailers and more. 2 – 4 December 2010. hotels. exhibiting at the International Food & Drink Expo India 2010 is the best route to market for your business. increased urbanisation and an aspiring younger generation are just a few of the factors driving consumer demand for food and beverages. who are ultimately responsible for meeting the ever changing demands of the country’s consumer base.

National Meat & Poultry Board and Coffee Board of India G G G G G G BUYERS WHO ATTENDED IN 2009 (CONT): Five Star Hotels Retailers (cont) DLF Emporio Shangri-La Marks & Spencers Aman Reliance Industries The Lalit Carrefour Group The Park Reliance Dairy The Metropolitan TATA Group Hyatt Regency Foodworld Le Meridien Supermarkets Pullman Hotels & Spencers Resorts Modi Goods & ITC Maurya Retails Services Twenty Four Seven Retail Stores Daily Life Spar/ Max Hypermarket Hyper City Retail Other Key Names JF Hillebrand AB Inbev India Ramada Plaza Lite Bite Foods Dish Hospitality Good Health High Spirits Café Coffee Day Cobra Dominos Premier Foods United Biscuits Air India Capitol U-Turn Distilleries Focus Brands Globus Spirits Parle Agro Amul Olive Bar & Kitchen Cleassens International Haldiram’s SAB Miller Lufthansa FieldFresh Foods Amalgam Foods Ibis Hotels Lodhi Godrej Group Newport Coffee Co Oberoi Flight Services G G www. making it the fastest growing economy for the first time The food and grocery market in India is the 6th largest in the world The Indian consumer market is likely to grow four times by 2025 The food market in India is worth more than US$182 billion and accounts for two thirds of the total Indian retail market Consumer spend on food in 2010 will reach US$240 million Foodservice sector in India is valued at US$11 billion and will have 48% growth over the next two years Franchising sector in India is growing at 38% per annum and will be worth US$20 billion by 2013 Food has the largest consumption in the Indian economy and will remain the single largest category 2145 unique trade visitors 61% of visitors had direct purchasing authority G G G 22% of visitors could influence purchasing decisions Buyers attended from India and 24 other countries G G G G 107 exhibitors and 24 media partners from 15 countries G G 75% international exhibitors 25% local Indian exhibitors International support from leading trade associations / group organisers including Austrade. behind China The World Bank has projected 8% growth for India in 2010. Promos. Italian Trade Commission.com . Sopexa. International Olive Council. NEW DELHI India is the 4th largest economy (PPP GDP) in the world India’s population of 1.INTERNATIONAL FOOD & DRINK EXPO INDIA 2010 DESTINATION INDIA G EXHIBITION FACTS 2009 G 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS. SUSTA.2 billion is the second largest consumer market in the world.indiafooddrinkexpo. Trade & Investment South Africa and the USDA National support from the Ministry of Food Processing Industries. Òpera Consortium. Indian Grape Processing Board.

Modular Tanks Pvt Ltd G G G G www. We have also furthered our knowledge of the Indian Food & Beverage Industry” Yuvraj Singh Ahuja.INTERNATIONAL FOOD & DRINK EXPO INDIA 2010 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS. NEW DELHI JOIN THE GLOBAL MENU More than 100 companies chose to participate at the International Food & Drink Expo India 2009.indiafooddrinkexpo. 820.5% in 2010 to reach US$21.com . convenience and long life products are popular with consumers G India is the fourth largest wine market in the world. Executive Director. Here are just a few of the key sectors that will be showcased: GENERAL FOOD & DRINK G ALCOHOLIC BEVERAGES G Processed food sales account for 32% of the market Packaged food sales will increase by 67. with International brands dominating the premium segment Wine consumption is expected to grow 25 – 30% annually between 2009 and 2012 India has the largest population of whisky drinkers in the world 300 million cases of beer.000 cases of wine and 90 million cases of spirits consumed 2007 to 2008 G “We have taken some really serious enquiries from local manufacturers.7 billion Ready to eat food industry is growing at 20% per annum High quality. The 2010 edition of the show expects to attract 200 + exhibitors from all over the world.

placing India third in the world India remains a popular destination for multinational food service brands Increasing numbers of establishments are requiring equipment and supplies which will enhance the performance of their businesses G Non-alcoholic beverage market was worth US$4.indiafooddrinkexpo.1 billion in 2014 Branded snack market is estimated to be worth around US$ 1. BEVERAGE AND HOSPITALITY BUYERS! HEALTH & WELLNESS G HOSPITALITY & CATERING G NON ALCOHOLIC BEVERAGES G SNACKS & CONFECTIONARY G Health and wellness food sector was worth US$610 million in 2008 and has an annual growth rate of over 25% Fruit consumption will grow at CAGR of 4.34 billion.000 hotel rooms will be added across the country in the next five years to meet demand Travel and tourism demand is expected to grow 8. growing at 15 .INTERNATIONAL FOOD & DRINK EXPO INDIA 2010 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS. NEW DELHI EXHIBIT TODAY AND YOU WILL PUT YOUR BUSINESS DIRECTLY IN FRONT OF INDIA’S MOST ACTIVE FOOD.20 % a year People living in urban areas consume 10 times more snack products than their rural counterparts India is the largest sugar consumer in the world Confectionery market is valued at US$664 million and will increase 22% in value by 2011 G G G G G G G G G G G www.7 billion in 2008 and is expected to grow at a CAGR of 15% 2009 – 2012 Fruit/ vegetable juice market is forecasted to growth at a CAGR of around 30% in value terms during 2009-2012 US$1 billion energy and sports drink market will double in the next two years Coffee sales forecast to rise an impressive 52% to reach US$2.com .2% 2010 – 2019.33% 2007 – 2011 Health considerations significantly influence 80% of Indian consumers in their choice of food and beverages Almost every organised retail outlet has an organic section 90.

NEW DELHI INTERACT. but it will also showcase a number of features and attractions. A dedicated area at the exhibition will display kitchen equipment and other product options from leading suppliers to this important sector. drink and hospitality sectors.com . Magandeep Singh and his team. and those which will impact and shape the future of this rapidly evolving sector. The best sommeliers India has to offer will be tested on their knowledge at both theory and practical levels. CHEF ESSENTIALS This new and exciting edition to the show programme is designed with India’s professional chef community in mind. will conduct a creative schedule of tastings which will allow show attendees to experience the variety of wines on display at the exhibition. President Indian Importers Association The International Food & Drink Expo India 2009 attracted buyers from across the food. giving buyers the opportunity to taste a range of their culinary creations. in front of a live audience. WINE WONDERS OF THE WORLD FOOD INDUSTRY FORUM Leading food industry professionals will convene to present and discuss the topics and issues that are at the forefront of the food industry today. distributors and retailers.indiafooddrinkexpo. Many of the exhibitors chose to hold demonstrations on their stands throughout the show. from across the globe. EDUCATE. drink and hospitality professionals. who will be keen to find out more about the products that are available to them. INDIAN SOMMELIER CHAMPIONSHIP Now in its third year. MEET THE BUYER International exhibitors will have the opportunity to take part in one-on-one meetings with a variety of importers. by a panel of wine experts. the Indian Sommelier Championship is the only event of its kind in the country. Our importers had a good exposure to quality products from so many different countries. designed to facilitate interactive education and networking opportunities.” Atul Kumar. INNOVATE. WHERE INDIA’S PROFESSIONALS MEET “The International Food & Drink Expo India 2009 was an excellent show. Visitors by Business Activity (total unique visitors: 2145) Café/ Sandwich Bar 5% Manufacturer Distributor 11% Pub/ Club/ Bar Exporter 6% Retailer Government Body/ Trade 6% Restaurant Association Wholesaler Hotel 11% Other Importer 15% 10% 4% 7% 10% 7% 8% www. COOKING DEMONSTRATIONS The International Food & Drink Expo India 2009 hosted exciting food workshops Including sessions from the USA and Italy. India’s leading Sommelier.INTERNATIONAL FOOD & DRINK EXPO INDIA 2010 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS. The International Food & Drink Expo India 2010 will not only deliver a world class exhibiting community to India’s eager food.

Assistant Manager Promotions. in order to create a tailor made package to meet the needs of your business.INTERNATIONAL FOOD & DRINK EXPO INDIA 2010 JOIN THE GLOBAL GATHERING Over three days. it is more important than ever before to make sure your products are seen first! Take advantage of one of the following sponsorship opportunities and you will ensure your business is one step ahead of your competitors: G G G Registration Area Official Evening Reception Visitor Attractions / Show Features G G G Visitor Badges / Lanyards Catalogue Directional Signage Alternatively. If you are interested in a sponsorship opportunity. Project Manager. Project Manager. The SCS-Group www. the International Food & Drink Expo India 2010 will provide you with an unrivalled opportunity to: G 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS. we would be happy to discuss alternative sponsorship options you may have in mind. They have expressed keen interest in organising group participations which will demonstrate the variety of products their countries have to offer.com . NEW DELHI Position your business at the forefront of the market Develop personal and direct relationships with new and existing contacts Let buyers use all five senses to fully appreciate your products G Get immediate feedback on your products and their performance Generate sales leads and interest in your products Raise your profile in the industry and add value to your brands G G G G The International Food & Drink Expo India 2010 will showcase a diverse mix of both national and international exhibitors. The event has already received support from a number of leading international government bodies and trade promotion organisations.indiafooddrinkexpo.co.uk “The International Food & Drink Expo India 2009 was a wonderful show. please contact: Lauren Morrey. Tel: +44 20 8846 2772 or Email: lmorrey@tarsus.co.uk STAND OUT FROM THE CROWD As an increased number of suppliers from across the globe look towards India for business opportunities. If you are interested in joining your national group. It was very well managed and the team was very helpful throughout the event. or exhibiting independently. Tel: +44 20 8846 2772 or Email: lmorrey@tarsus. We made good contacts and overall it was a great experience” Anadi Seth. contact: Lauren Morrey.

com. qtefoodconsultants. With its head office in London. print and online media in each sector in which it operates. euromonitor. UK. Tarsus seeks to achieve this by owning and managing the key exhibitions.” Andrew Ashton.uk www. Milwaukee and Boca Raton (USA).org. Beverage Holdings Pty Ltd Disclaimer: All contents in this brochure was correct and verified at the time of going to print .co. marketresearch.com Vicky Aitken Marketing Coordinator Tel: +44 20 8846 2903 e: vaitken@tarsus. please email lmorrey@tarsus. publications and online media that span across the Americas.com. ibef. For further information please go to www.com. conferences.uk The International Food & Drink Expo India 2010 Team also works with a worldwide network of promotion representatives.com.co. chillibreeze.com.indiafooddrinkexpo. Asia and the Middle East. Shanghai (China) and Dubai (UAE). To find out who the local contact is in your country. After exhibiting at a number of exhibitions we have come to appreciate how hard people work behind the scenes.com Sources: rncos.com. NEW DELHI ABOUT US Tarsus Group Limited is an international b2b media company with a portfolio of exhibitions.tarsus-group.com “The International Food & Drink Expo India 2009 has been a great success for our business. The efforts of the organisers and the Australian Trade Commission are very much appreciated.com. Chief Financial Officer. conferences. fnbnews. Tarsus also has offices in Paris (France). Europe.INTERNATIONAL FOOD & DRINK EXPO INDIA 2010 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS. economywatch. just-drinks.uk Kavneet Sahni Sales Manager – India Tel: +91 9910 421 104 e: ksahni@tarsus. The principal strategy of Tarsus Group is to build a business that facilitates the development of relationships between buyers and sellers.com CONTACT DETAILS Lauren Morrey Project Manager Tel: +44 20 8846 2772 e: lmorrey@tarsus. helping them to do business in their respective markets efficiently and profitably.co.