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management. designed to kick-start the creative genius in you. conference. resource sharing. Florida. heard. Topics Covered At Brainstorming G G G G G G G G G G G G G Student.S. and retention ammunition to blow the competition away and snowball your communities’ income and value. networking.P We’ll see you at Brainstorming! Sincerely. now if you are serious about attending. and more than 20 educational sessions led by renowned industry and non-industry experts. Brainstorming is a totally unique event. T his is not your typical seminar. MUCH MORE! G G 1 Register now at www. problem solving. sessions geared towards executives. Simply complete the registration form and return it to us right away! Our final cut-off date for registration is March 27. 2006. training. All payments must be received by March 27. You’ve never seen. The Annual Multifamily Housing Brainstorming Register Now The 17th Annual Multifamily Housing Brainstorming Sessions™ East is scheduled for April 27-29. It’s not just proven to work for you and your company—it’s guaranteed. 2006 providing seats are still available. I’m so confident you’ll agree with the thousands of others who have benefited from previous Brainstorming Sessions. you must R. with pre-event activities on April 26. felt.htm or call 800-363-7384 . The cost of attendance is $495 per person. or experienced anything like it. Imagine three days of creative idea generation. Complete the registration form and return it to us right away. and Tax Credit Issues Using the Internet and Other Information Technologies Resident Retention and Renewals Management and Operational Concerns Traffic Generation Advertising Resources Rehabilitation and Development Resident Referrals Human Resources and Relations Employee Incentives Motivational Programs Maximizing Value and Raising Rents Increasing “Other Income” The Service Department Ancillary Services G Employee Recruiting and Retention G Leasing Without Concessions G Managing Condo Conversions G Corporate Universities G Training G Models G Security G Marketing (including Marketing with no money!) G Leasing Tools AND MUCH. For hotel reservations call 1-407-827-4000 and request the “Brainstorming” group rate of $179 per night (single or double occupancy). at the Hilton in the Walt Disney World Resort® in Orlando.V . This year’s agenda includes special guest speakers. Seniors. and so much more. Tami L. I offer you a 100 percent money-back guarantee of satisfaction.Multifamilypro. Book your hotel by March 25th to take advantage of this special rate. With a limited number of seats available and the word-of-mouth demand created by previous Brainstorming Sessions. marketing. You’ll learn hundreds of ready-to-implement ideas from other industry professionals. or workshop. . You’ll grow as a person and as a professional and walk away with enough fresh leasing. You’ll join forces with our industry’s leading professionals and develop solutions to the issues and challenges that are most important to you. Siewruk Chief Imagination Officer Sales & Marketing Magic Companies Inc.What is Brainstorming All About? Sessions™ is supercharged to deliver ready-to-apply solutions.

Stan has created many successful advertising campaigns and strategies. Director of Learning. which he prefers a whole lot more.000 employees in 167 countries. Principal. Ray Lane. then don’t miss the optional Trends Luncheon! Brainstorming regulars swear by it as a way to get the most revealing look at the very hottest trends occurring in our industry now. Creativity for Rent.Multifamilypro. nuts? A strategy has to be implemented well to be successful. Management Trends with Dale Phillips. Apartment All-Star and Founder and President of ApartmentExpert. Enjoy a delicious lunch while you experience a powerful and fast-paced insider's look at Training Trends with Linda Farnsworth. hired Stan to create the cultural enrollment plan supporting that company's major strategic intent—to 40.) If you’ve ever wished for superpowers to foretell the future. President. Southern Management Corporation Dale Optional Industry Trends Luncheon Sponsored by: RENTNET® Thursday. Stan explains exactly how your employee culture works—and how to work the culture. Southern Management Corporation. Director of Learning. The most dangerous strategic myth is that a strategy has to be planned well to be successful. consulted to advertising agencies. Stan Slap is the president of the international consulting company called. President of Mark-Taylor Residential. You can't sell it outside if you can't sell it inside. and influencing our future. 2006 1. President. and On-Site Trends with Lisa Trosien. Principal. Slap. He has developed the successful expansion and positioning for companies ranging from Patagonia to Pennzoil. Creativity For Rent Lisa Trosien. He has created successful branding strategies for companies ranging from Esprit to Warner Music Group. In this mind-blowing keynote speech. changing the way that we work. and written slogans currently in use by companies ranging from Coca-Cola to Checkpoint Software. What are ya. Marketing Trends with Lori Snider. Mark-Taylor Residential Lori Snider. Stan Slap is intent on making a profound difference in the world before he is forcibly removed from it. ApartmentExpert. by a remarkable coincidence.htm or call 800-363-7384 2 . so don’t miss this outstanding opportunity to hear his radically mind-altering message at Brainstorming East! Linda Farnsworth. CEO of Oracle. It's like having x-ray vision across the industry and an overview you won't find anywhere else! Register now at Stan now serves as a director of several companies with their CEO's reporting to him.000 employees reporting to him. April 27. April 27 Only $45 Per Person (Elect this option on your registration form in order to attend. 10! In between lies the Seven Deadly Sins of Strategic Implementation™.Keynote Presentation: The Seven Deadly Sins of Strategic Implementation Speaker: Stan Slap Thursday. He has a 20-year history as the CEO of companies with as many as 5. offering us amazing new opportunities.

Patty Morgan-Seager and Associates Is your mind moving faster than a speeding bullet? Is the apartment building you used to leap in a single bound looking insurmountable? Does your cape feel like kryptonite? Join us and learn to recognize the key warning signs of stress as it manifests in your physical. LLC Un-Tangling Tangled Communications: Facts. Director of Marketing. Lane Company. President. So. DC Partners. and share a collection of ten super tonics. Re-evaluate your business and hiring practices so your talented employees remain with your company. what are you doing to improve your convenience and communications between your company and residents and employees? Hear from leading firms on how they have used technology to help with this 3 For additional sessions please visit www. and behavioral worlds. Vice President of Sales. Discover how to boost your one-on-one skills. Past and present leaders will team up to share the growth strategy of their respective companies and the tough decisions that had to be made to get there. Too often. CEO. Sr. and additional speakers to be announced Are big bonuses and golden parachutes the only way to attract and retain executivelevel employees? Or is creating a comprehensive compensation program based on family values. California Housing & Development Corp. TotallyToni. demonstrate simple and effective stress-reducing techniques. National Multihousing Council. Shelley Getting the Bugs Out: How to Make Technology Work for You Speakers: Dan Haefner. So. and additional speakers to be announced There’s a reason why online shopping is getting more popular: convenience.In alphabetical order Jim Aliberti. DC Partners. President. The lessons learned will help you make better decisions in the future and become better educated on the necessary risks to reach comparable successes. .com Christopher Coy. Property Counselors Management Legends and Leaders: The Best and Brightest Share Their Experiences Speakers: Doug Bibby. e-Training Solutions Management Sponsored by: Apartments. Speaker and Trainer. Director of Marketing. Doug Bibby. Gene B. Toni Blake. Partner. and Patty MorganSeager. Vice President of Operations. Ken Miller. and their success depends on effective communication. CAPREIT. Partner. President and CEO. Learn how to avoid buying technology solutions but rather buy a technology approach. National Multihousing Council Executive Executive Compensation and Retention: Create a Comprehensive Program That Sticks Speakers: Dick Kadish. Mark Sanders. you need to untangle this communication web. The Inner Prize Relationships make or break your business. Glick Stress Management for Today's Superhero: Keeping a Healthy Balance Speakers: Christopher Coy. emotional. President. President. and that means your residents and employees as well. facts get tangled in imagined interpretations. then feelings get stirred into the mix. flexibility. Everyone wants information quicker and easier. Doug Crocker. Gene B. OneSource Networking. For effective business interactions. LLC and additional speakers to be announced Have you ever wondered how some of the largest and most profitable multifamily companies have become so successful? Now is your opportunity to find out. reinvent team Kevin Doyle. Fiction & Feelings For Effective Business Relationships! Speaker: Terri Norvell.Multifamilypro. Senior Vice President and Chief Information Officer. Find out what’s on the horizon and what technology tools you should be looking into. Vice President of Property Management. Fifteen Group. Nan Cavarretta. Apartments. sure to restore your powers to Superhero status! Doug Crocker. and pay for performance more important? Or is it a little bit of both? Find out what top firms are doing to attract and retain employees. President. Chief Executive Officer. We’ll take a reading of your current stress level.

Learn from their experience how to design the most effective advertising. and pointers for sustaining your advantage. In this fast-paced and information-packed session. Vice President of Marketing.. For additional sessions please visit www. industry insiders will share their own success stories and lessons learned. receive tips on how to effectively set realistic goals and priorities for higher levels of performance. Southern California Housing & Development Corp. CAPREIT How to Dominate Your Market: Tools & Techniques to Make It Happen Todd Katler. determination and passion! This session offers guidance by focusing on the specific “drivers” that result in market-dominating outcomes. drawing upon the “resolution formula. and ways to enlighten and educate your employees to spend the money as though it’s their own! The Three Rs Speaker: David Lynd. Senior Vice President and Chief Information Officer. Melissa Smith. Greystar Real Estate Partners Managing the Money Speakers to Be Announced It's not what you've got. Hear real-world case studies in Resident Relationship Management™ including techniques you can implement now. KSI Management Corporation Effectively marketing affordable and Tax Credit communities requires a special touch. Donna Hickey. Lane Company. Service Operations. Karen Kossow. and catapult customer satisfaction by determining the “real” message in 4 .com an eBay company Speaker: Amy Kosnikowski. Sr. including that one move-out has more financial impact than a single rental regardless of market condition. That will change once you’ve joined our Brainstorming-exclusive. increase satisfaction. President and Chief Executive Officer. Chief Operating Officer. Quintessential Marketing & Training Do you need a jumpstart to get that “edge” and be the leader in your market? The opportunity is yours to take. Professional Speaker & Marketing Solutions Expert. Our panel will share their own success stories and lessons learned and discuss real-world examples. Dick Kadish. all-executive panel for an inside look at resident satisfaction as it relates to work order management. and the unique challenges they’ve overcome. but you’ll need a purposeful plan. retention. and reap retention rewards! Kate Good. and additional speakers to be announced We know the value of resident retention. or the changes we can or should make to better serve our resident and retention goals.Multifamilypro. Rent. e-Training Solutions camaraderie. BNP Residential What are the Three Rs you care most about? Retention. Rents.Michelle Ellsworth. Principal. SatisFacts Research. and renewal. and more. team and bottom-line will reap the rewards! Improve Work Order Management to Boost Retention Speakers: Henry Baez.” achieving great confidence in your verbal and written correspondence. it's how you use it. Vice President of Marketing. Shelter Group Marketing Sponsored by: Apartments. Apartment All Stars Dan Haefner. Chief Executive Officer. Walk away with fresh ideas and insights that you can put to work immediately to retain residents and enhance your company's bottom line. Management and Development. with often more success than conventional communities. Hear from our panel of affordable marketing experts about their best successes. and it helps to know what works and why. now and into the future. lessons learned. President. and more. Director of Sales. Fogelman Management Group. and even apply conventional marketing strategies and resources. finding the “reality points” in conversations. satisfaction. Assistant Vice President of Sales & Marketing. and walk away educated to improve your staff’s ability to serve residents. Founder and President. differentiate yourself from the competition. including the Internet. conduct powerful promotions. The result: your clients. The Lynd Company. including how many residents you may be losing to poor staff performance and direct correlations between work orders. complete with real-world examples on budgeting and money management. Doug Miller. control and reduce turnover. Vice President. and Renewals. The secret to success is to educate your team—from the corner office to the front office—to make the smartest possible spending decisions. Vice President of Property Management. Vice President. Bruce Innes. Vice President of Education and Marketing. and you'll hear about value-enhancing retention and renewal programs that really work and pricing strategies that raise resident satisfaction. Learn to utilize all the tools available to you in successful marketing and sales strategies. Lane Company Stephanie Affordable and Tax Credit Marketing Speakers: Jim Aliberti. President and CEO. That's never been truer than when it comes to managing money. optimize outreach. and walk away with the perspective and skills you need to successfully dominate your market. Back To Basics Bruce Innes. and revenue. Scott Wilkerson. Shelter Group. but few recognize the importance of work order management to retention.

Apartments. you’ll tap into a rapidly growing demographic segment that can quickly and easily add to your community’s bottom line. Tarragon Corporation HUD. and ForRent. and faster—bringing in colossal collections. President. Ethics and Code of Conduct. all-executive panel of Internet marketing experts for this dynamic overview of Internet marketing trends. and compliance and risk management professionals) provides an eye-opening explanation of the legal requirements that mandate training for Workplace Safety. including. how to get their attention. HazCom. Quintessential Marketing & Training Reaching the Mature Market: Marketing and Sales Techniques to Attract the 55+ Crowd Speaker: Cathy Macaione. and making bad attitudes disappear. and the proven strategies for interacting with them once they’re in your office. Assistant Vice President of Sales & Marketing. Vice President of National Sales. Chief Executive Officers. Marketing. COOs. Chief Operating Officer. CEOs. Apartment All Stars and Lori Snider. however. leaping retention challenges in a single bound. For Rent® Join our Brainstorming-Exclusive. Maria Pietroforte. Discover the marketing messages this group responds to. Terry Slattery. Karen Kossow. Ramstedt Enterprises. Training Teams to Rise Above Speakers: Stephanie Helling. Fair Housing. VPs. the latest statistics on real-time availability and benefits to consumers. Founder and President.Multifamilypro. Walk away educated and able to create and implement effective and engaging compliance training throughout your organization. practically reading the minds of residents and future residents. Inc. Is your property attracting this growing demographic? Now you can learn the marketing and sales strategies that bring the mature market to your community and keep them there long-term.Online Marketing Tips. best practices for marketing your property providing super customer service. SatisFacts Research Training Sponsored by: Apartments. Learn to focus on what's truly important to them through “transparent marketing. Sexual to make your team better. Principal. behavior of renters online. when you know how to market to and attract seniors to your property. what drives their buying decisions. stronger. look no further! This supercharged seminar is loaded with tried-and-true techniques that you can apply . President. Tarragon Corporation 5 For additional sessions please visit www. Hear. Todd Katler. and more. Stopping the Real Estate Gremlins Doug Miller. Diversity. If you’re looking for super-fast ways to make your teams rise above expectations. Professional Speaker & Marketing Solutions Ken Miller. closing leases faster than a speeding bullet. now! Amy Kosnikowski. The only Patty MorganSeager. you'll learn from two of the industry's premiere marketing authorities (who also happen to be women) how women behave online. Trends. HR/ER managers. Vice President of Education. marketers often have difficulty connecting with them on an emotional level. OneSource Networking The Mysteries of Compliance Training Unmasked! Speakers: Shelley Conroy and Michelle an eBay company. search engine optimization and keyword strategies. RENTNET®. Principal. and Techniques Speakers: Kevin Doyle. Stopping the Real Estate Gremlins Over 34 million Americans are over age 55. Cathy Macaione. the community features that most interest them. The Lynd Company Oh My Goddess! Selling to Today's Woman Speakers: Kate Good. Vice President of Education. Greystar Real Estate Partners and Jackie Ramstedt. Director of Sales.” but “with” women. and how to capitalize on this enormous market. President & Chief Motivational Officer. e-Training Solutions and Wendy Muse. tips to reach the most qualified renters.” and walk away with a wealth of resources to assist your efforts in marketing not “to. President. directors. Creativity For Rent Who are the most powerful consumers today? You guessed it—women! Though they comprise over half the US population and buy or influence 85% of all product and service purchases nationwide. EEOC—who are they and what do they want from us? The ever-evolving world of workplace compliance and risk management can be confusing. Vice President of Education and Marketing. OSHA. straight from the experts. Rent. strategies for paid search/sponsored links. In this information-packed session. Gremlin Stopper. The 55-and-up crowd is as diverse in their needs as any other age group. Vice President of Sales. but not limited to: reasons to have a company/community Web site and be listed on the Internet listing sites. KSI Management Corporation David Lynd. Patty Morgan-Seager and Associates Wendy Muse. This session (designed especially for training and development professionals. Gremlin Stopper. to say the least. how to maximize the “eyeballs” to your community and Internet leads received.

We’ve supercharged Saturday’s agenda to include Specialty Brainstorming as 6 . President and Chief Executive Officer. and more. and find out why Brainstormers have named her legendary. and after. Property Counselors Management If you asked a resident what makes them decide to lease or renew. start now! Anne Sadovsky.. Vice President of Operations. RENTNETTM On-Site Jackie Ramstedt. It takes drive. If you’re a trainer. TotallyToni. vision. or motivating people. do you really want to do things the same as everyone else? In this dynamic and informationintensive session. Of bringing peace and problem solving to the workplace. If you’re not setting your maintenance team up for success. President. In fact. ensuring renewals and enhancing referrals.. After all. This session—designed especially for maintenance professionals and their immediate and regional supervisors—will equip you and your service team with the strategies and skills to exceed customer expectations by consistently going “above and beyond” throughout the resident Marketing. and not to be missed! Scott Toni’s drive for excellence and her vivid and innovative spirit have driven her from the front line leasing desk to “Victory Lane” in multifamily housing. supervisor. Of understanding and working with your boss and team members. President. Of really knowing your customer. you’ll hear the latest in who we’re hiring. Back To Basics If you're not a little weird. personal success strategies. How did she get there and stay on top for 21 years? She is driven to both succeed and share her success so others can speed into Victory Lane. accompanied by two rounds of educational sessions including these fabulous headliners: Melissa Smith. Attend this action-packed session and find out how! Dare to Be Different! New Training Methods for Your 21st Century Team Speaker: Donna Hickey. For additional sessions please visit www. and buy! Of being the role model and example of excellence for all those around you. a lot of insight. marketing director. Vice President of National Sales. Ramstedt Enterprises Inc. Fogelman Management Group Driven: Living in Victory Lane Speaker: Toni Blake. Find out why so many have been moved and inspired by her example. For Rent® The Saturday Series Educational Sessions Sponsored by: Apartments. recognize generational differences that impact the way they learn and lease. of receiving praise and recognition for outstanding performance. and walk away with the 7 secrets of training success that create the rental results your company and communities need to succeed! Maria Pietroforte. and more. or in any way responsible for training. what to look for.Multifamilypro. specific training techniques designed to motivate today’s teams to achieve tomorrow’s results. you may choose either activity (or a combination of both) on Saturday. how you handle maintenance would be high on the list. President and CMO. Hear from the inimitable Anne Sadovsky. and where to find them. manager. what makes today’s new hires unique. Of continuing your education until the day you retire. and ForRent. BNP Residential Photos and sessions available at press time. Ironically. too! To be the best in all you do requires more than skill and knowledge. Principal. Management and Development. this session is for you! Learn to think like the people who work for you. what makes them tick. President. Learn to choose the right team and Crew Chief. Vice President. Sponsored by: If you didn’t get enough Brainstorming on Thursday or education on Friday. know your track.” set your pace. you might be doing something wrong. supervising. CSP Terry Slattery. Creativity For Rent Imagine the Possibilities Speaker: Anne Sadovsky. and passion—and Toni’s is contagious. this invaluable frontline force is often last to be given the customer service skills we demand of the rest of our team. Speaker and Customer Service for your Maintenance Team Speaker: Nan Cavarretta. Of being non-judgmental. establish performance goals. CSP Imagine the possibilities . and life lessons. and a whole new vision of what the future can hold for you and your team. residents are likely to rank the courtesy and customer service of your maintenance team as more important than the quality of their work. Of truly loving your job! Learn how to imagine these possibilities into reality with a little humor. deal with life in the “Pit. The Inner Prize sustainable competitive advantage is your ability to learn faster than the competition. Get ready to cross the finish line ahead of the competition! Lori Snider.Terri Norvell.

Information received from the Tools. and an unbeatable opportunity to meet and network with your fellow Brainstormers. fast-paced look at management.multifamilypro. training and on-site trends. Fill out the form at: http://www. & Ideas Exchange more than repays the cost of the event. Idea Design Center™ Sponsored by: ForRent® April 27-29: A special area where your ideas will be brought to life.htm Meet and Greet Pre-Event Welcoming Reception April 26: Join us for early event check-in. and make invaluable networking connections. or form and we’ll post all contributions (hundreds!) to our Web site where only those who contribute will have access to this treasure trove of ideas. marketing. Forms. Every Brainstormer in costume is eligible to receive a digital keepsake photo and enter the contest. offering us amazing new and Ideas Exchange Participate Pre-Event for Access Post-Event: Send us one proven idea. Internet Access Center Sponsored by: ForRent® April 27-29: Enjoy unlimited Internet access. spend some quality time with your associates.htm or call 800-363-7384 .Brainstorming Tools. BrainAid™ Center Sponsored by: First Advantage SafeRent April 27 and 29: Visit anytime throughout the event for refreshments and opportunities to play or relax whenever you need to give your brain a rest! Resource Room 7 Register now at www. tool. acrossthe-industry. Optional Industry Trends Luncheon Sponsored by: RENTNET ® April 27: ($45 per person) Don’t miss this revealing. Forms. insider’s view of the trends that are affecting our industry. courtesy of our sponsor. changing the way we work.Multifamilypro. Idea Design Center and Internet Access Center Sponsored by: ForRent® Creative Costume Contest with Keepsake Photos Costume Creation Center Sponsored by: Crossfire April 27: One of the best ways to get into the Brainstorming spirit is to wear your own costume that’s in keeping with our theme (Superhero Ideas for Superhero Results!). Enjoy a delicious lunch and a powerful. and influencing our future. complimentary Optional Trends Luncheon Sponsored by: RENTNET® Networking Reception April 27: It’s the opening night party that NOBODY misses! Unwind. And. You’ll find a wealth of innovative opportunities to meet and exceed the growing needs of your company. This is one of the most valuable tools available anywhere within our industry. and services that can help ensure your success. communities. Resource Room Treasure Hunt April 28: We’ll give you a list of clues.Multifamilypro. Answers can be found in our Resource Room exhibits. Networking Directory™ Sponsored by: Ellipse Group April 28: You’ll receive our exclusive Networking Directory. innovatively.) Networking Reception Register now at www. It’s another excellent opportunity to meet the people. and wrap up the day’s business Brainstorming style—with lots of great prizes! Meet and Greet Pre-Event Welcoming Reception The Brainstorming Club 2006 Post-Event for a Full Year! Just for attending.Facilitator Team April 27 and 29: These dedicated professionals make Brainstorming work. Complimentary Resource Room Lunch Co-Sponsored by: (Note: Sales & Marketing Magic reserves the right to produce only those components of the event mentioned herein for which we receive sponsor a wealth of additional information. low-pressure opportunity to learn about products and services from our exhibitor and sponsor participants.multifamilypro. plus contact information for all participating exhibitors and sponsors. an eBay company April 28: Unwind and have one last look at all the exciting products and services our exhibitors have to offer. Visit our Web site at: http://www. Resource and Educational Wrap-up Reception Sponsored by: Rent. year-round. and feed your brain before attending more seminars. and a brief bio sketch for everyone who attends. which features photographs (taken April 26 and 27). Resource Room April 28: A relaxed. and cost effectively.htm to see a complete list of our expert facilitators. you’ll receive exclusive access to this special section of our Web site featuring the ideas that result from the event. and opportunities to network and Brainstorm. They keep the conversation going and help bring out the best and brightest ideas by running the Brainstorming process and ensuring that every session results in valuable and ready-to-implement solutions. Creative Costume Contest Previous Winner Sponsored by: Crossfire Complimentary Networking and Resource Breakfast April 28: Meet and visit our exhibitors and sponsors as we enjoy the most important meal of the day and get ready for an exciting day of business opportunities and education. you’ll have four chances to win $100.htm or call 800-363-7384 8 . complete contact April 28: Join us in the Resource Room for a fun and delicious lunch with a variety of food and beverage options. if you find all of the correct answers.00 in cash that will be given away at the end of the day. and residents more easily.

in order to receive your password to the compiled Idea Exchange. 27th. 2006.) Ì Make airline reservations well in advance! You’ll be flying into the Orlando International Airport. All Educational • Be sure to supply us with YOUR e-mail address. It’s important to ensure that every component of the form is complete so that we can customize the program to your needs. receipt. as it will be used to create your attendee nametag (which must be prepared before the event and cannot be changed on-site). When calling be certain to tell them that you’re part of the “Brainstorming” group in order to receive the special group rate of $179 per night.Multifamilypro. Representatives from industry-supporting vendor and supplier companies may not register as Brainstorming Networking Receptions. This includes your confirmation. This may result in your company’s inability to participate in future events. • Be sure to use the business telephone number where YOU can receive calls. To arrange an exhibit for your company.m.m. including your contact information as well as any optional events that you may have signed up for. Orlando. Ì Bring plenty of business cards to distribute at all of our Brainstorming networking activities as well as participation in several prize drawings! Ì For up-to-the-minute details and answers to your questions. Sales & Marketing Magic reserves the right to cancel your registration if payment is not received by March 27. you must submit at least one contribution! Ì Our event theme is “Superhero Ideas for Superhero Results!” All participants are encouraged to dress to the theme and enter our costume contest on Thursday. (Book your hotel by March 25th to take advantage of this special rate. the event will be done via e-mail.htm to book them online. April 26th for early Brainstorming check-in. or register online at www. and to represent you correctly in our Brainstorming Networking Directory™ . Ì Ensure that our office receives payment no later than March 27. and Workbooks. 2006. • Be sure to use the business address where YOU receive mail. April. Seating is extremely limited! Ì E-mail or submit your entry online for the Tools. attendees unless their company is a contracted exhibitor (and has abided by the terms and conNetworking & Resource ditions of that contract). The event ends on April 29th at approximately 1:30 Remember.Read this before completing the registration form! • Please submit your registration prior to March 27. changes. you’ll receive a Brainstorming “Attendee Confirmation” via e-mail so that you can confirm the information that we have on file for you.multifamilypro. visit the Brainstorming Sessions section of our Web site at The accuracy of this information. 2006. and mail or fax to Sales & Marketing Magic as directed.multifamilypro. Ì Upon registration. if not all. contact Leigh Curry at Breakfast.htm. and reply with corrections as or Directory.Things-to-do Checklist Ì Please complete the registration form. Brainstorming check-in and Networking Directory photos continues from 7:30-8:45 a. Luncheon. Resource Room 662-890-9294. April 27-29. Most. is absolutely • Policy: It is our policy that the promotion of your company is expressly prohibited while engaging in Brainstorming.multifamilypro. Register Now! The 17th Annual Multifamily Housing Brainstorming Sessions East TM The Hilton in the Walt Disney World® Resort. Forms and Ideas Exchange by April 21. Networking leigh@multifamilypro. and represent you accurately in our Brainstorming Networking Directory™. The Brainstorming Sessions begin promptly at 8:45 a. For costume ideas visit the Attendee Information Section of our Web site at http://www. 9 Register now at www. April 27th. Join us on Wednesday.multifamilypro. Submission of the registration form indicates your agreement to abide by this policy. On Thursday. 2006 (Pre-event activities begin April 26) Important .com or 609-882-3868 or Jennifer James at jennifer@smmonline. Sales & Marketing Magic reserves the right to remove any attendee or representative who engages in overt product or service promotion. • Please submit one registration form per person—make copies as necessary. 2006 in order to secure your registration.htm.m.htm or call 800-363-7384 . Full Session Includes: • Please note that your registration is subject to qualification and verification. and any Full Session Fee: $495 updates for the Brainstorming Sessions event. Ì Make your hotel reservations at The Hilton in the Walt Disney World® Resort by calling 1-407-827-4000 or by visiting http://www. of our correspondence prior to Programs. Networking Directory photos and our Meet and Greet Welcoming Reception 6:00-8:00 p.

NO EXCEPTIONS. training and on-site trends. marketing. regardless of your pay status. Highway 19 North.htm or call 800-363-7384 10 . 727-784-9469 or 800-363-7384 727-784-7978 (Fax registrations require a credit card) SESSION FEE: OPTIONAL PROGRAM: $ 495 $________ $________ REFUND POLICY: All cancellations must be in writing. will render you ineligible to access the ideas that are generated at the event.Multifamilypro. PLEASE PRINT CLEARLY. or requests for refunds after March 27.S. Code 36431 U. and influencing our future. Trends Luncheon ($45) TOTAL: Register now at www. 2006. FL 34684 Call Fax Payment Payment Must Accompany Registrations AFTER March STEP 1: COPY AND SUBMIT ONLY ONE FORM PER ATTENDEE. regardless of registration date. Absolutely no credits. Palm Harbor. offering us amazing new opportunities. 2006. Last (as you’d like it to appear on your name tag) Title __________________________________________________________________________________________________ E-mail _________________________________________________________________________________________________ Company Name _______________________________________________________________________________________ Address ______________________________________________________________________________________________ City ___________________________________________________________ State ____________ Zip _______________ Telephone __________________________________Ext__________ Fax _________________________________________ Number of Times You’ve Attended Brainstorming (If first time attending please enter 0) _____________________________ STEP 2: THIS SECTION MUST BE COMPLETED Years industry experience _____________ Geographical experience ___________________________________________ (States or Regions) Specific areas of expertise ________________________________________________________________________________ Currently based in (City/State) _____________________________________ # of apartments in my control __________ STEP 3: OPTIONAL PROGRAM Don’t miss this revealing.2006. across-the-industry. Enjoy a delicious lunch and a powerful. 2006 Use this form or register online at www. April 27th: Industry Trends Luncheon $45 STEP 4: METHOD OF PAYMENT (Payment Must Accompany Registration) Ì Yes Ì No Ì Check Enclosed Ì Visa (13 or 16 Digits) Ì Master Card (16 Digits) Credit Card Number _________________________________________________ Expiration Date _________________ Credit Card Billing Address (Street) ______________________________________________________________________ (City)______________________________________________________________(State)_____________ (Zip)____________ Cardholder Name (Please Print) _________________________________________________________________________ Cardholder Signature ________________________________________________________ Date ____________________ STEP 5: PLEASE MAKE ALL CHECKS PAYABLE TO SALES & MARKETING MAGIC Mail to The Sales & Marketing Magic Companies. Inc. fast-paced look at management.The 17th Annual Multifamily Housing Brainstorming Sessions™ East: April 27-29. Full Name _____________________________________________________________________________________________ First. changing the way we work. insider’s view of the trends that are affecting our industry. Full refunds will be made if cancellation is received on or before March 27. Thursday.multifamilypro. Failure to attend.

m. 2006 G G G Don’t Miss Saturday’s Program 9:00 a.m. FL Permit # 820 . Postage PAID Clearwater.Multifamilypro.m. 2006 G G G G G G G Optional Educational Sessions If you didn’t get enough of our outstanding Educational Sessions on Friday.m.m.m.m. You also will receive a complete agenda at the event. Idea Design Review A sneak peek at the best ideas we’ve Brainstormed together. ready to take home and implement! Bronze Sponsors G Friday. April 29. For a detailed agenda and up-to-the-minute news visit the Brainstorming Sessions section of our Web site at www.Brainstorming Agenda Please Note: This schedule is subject to change.m.-1:30 p.-6:00 p. 2006 G G G G G G G If you didn’t get enough Brainstorming on Thursday or education on Website: www.-5:30 p. you’ll have the opportunity to choose from several additional programs scheduled on Saturday! Sponsors and you’ll walk away from the table with actual solutions in your Presorted Std U. Event Check-in Networking Directory Photos Creative Costume Contest with Keepsake Photos Brainstorming Sessions Brainstorming Club Cards Distributed Optional Industry Trends Luncheon Keynote Presentation: The Seven Deadly Sins of Strategic Implementation™ Presented by Stan Slap 5:30 p. Diamond Sponsor 6:00 p. April 26. Wednesday.S.-1:30 p. Early Event Check-in Meet and Greet Welcoming Reception Networking Directory Photos 7:30 a.-8:00 p. Florida 34684 Voice: (800) 363-7384 Fax: (727) 784-7978 Email: info@smmonline. April 28.m. Networking Reception 8:30 a. Complimentary Networking & Resource Breakfast Resource Room Exhibits Educational Sessions Treasure Hunt Complimentary Resource Room Luncheon Resource Room Prize Drawings Resource & Educational Wrap-Up Reception 9:00 a. 2006 G G G G Sales & Marketing Magic Multifamilypro 36431 US Highway 19 N Palm Harbor. Idea Design Review Optional Specialty Brainstorming Sessions Optional Educational Sessions Closing Remarks Gold Sponsor Thursday.m. April 27.m.multifamilypro. you may choose either activity listed below or a combination of both! Silver Sponsor Optional Specialty Brainstorming Sessions The specialized Brainstorming Sessions on Saturday are all about your unique challenges! You’ll Brainstorm with your peers— other Brainstormers who are experts in your field—to solve the toughest challenges that you’re facing now.