INDIAN INSTITUE OF TOURISM AND TRAVEL MANAGEMENT, GWALIOR Internal Examination Test – III Max.

Marks: 15 T II DESTINATION MANAGEMENT (SS) Time: 1:00 Hr.

Answer any THREE of the following questions (3x5=15)
1. What according to your analysis are the key factors of success of ‘The Incredible India’ promotional

campaign? Elucidate 2. Write a detail note on the branding process. 3. Give a framework of developing a brand identity for any potential tourist destination in Himachal Pradesh.
4. Summarize the emerging market trends that may affect the performance of Dubai as shopping

destination.
5. What do understand by ‘Destination Market Segmentation’? List out key elements of effective target

marketing with suitable examples. 6. Design an appropriate ‘Marketing Mix’ for the eco-tourism destination- Kanha National Park. 7. Write a note on ‘Promotion Strategy’ of Singapore. Bring out the general design.

INDIAN INSTITUE OF TOURISM AND TRAVEL MANAGEMENT, GWALIOR Internal Examination Test – III Max.Marks: 15 T II DESTINATION MANAGEMENT (SS) Time: 1:00 Hr.

Answer any THREE of the following questions (3x5=15)
1. What according to your analysis are the key factors of success of ‘The Incredible India’ promotional

campaign? Elucidate 2. Write a detail note on the branding process. 3. Give a framework of developing a brand identity for any potential tourist destination in Himachal Pradesh.
4. Summarize the emerging market trends that may affect the performance of Dubai as shopping

destination.
5. What do understand by ‘Destination Market Segmentation’? List out key elements of effective target

marketing with suitable examples.

7. . GWALIOR Internal Examination Test – III Max. What must have been the benefits of rebranding of Singapore from ‘Uniquely Singapore’ to ‘Yoursingapore. Give your criticism on the branding campaign of Indian Tourism with ‘Incredible India’ 2.com’? 4.Marks: 15 T II DESTINATION MANAGEMENT (IB) Time: 1:00 Hr. Write short note on any TWO of the following: a) Tourism destination branding challenges b) ‘I Love New York’ c) Brand Architecture d) ‘Atithi Devo Bhava’ 5. 7. how will you develop it. Answer any THREE of the following questions (3x5=15) 1. If you are to develop the brand identity of Mumbai. Bring out the essence of the following ‘Ps’ marketing services with examples from Hospitality sector of a tourist destination. 6. If you are to develop the brand identity of Mumbai. INDIAN INSTITUE OF TOURISM AND TRAVEL MANAGEMENT. INDIAN INSTITUE OF TOURISM AND TRAVEL MANAGEMENT. Give your criticism on the branding campaign of Indian Tourism with ‘Incredible India’ 2. Design an appropriate ‘Marketing Mix’ for the eco-tourism destination. 3. Summarise the current marketing trends in Tourism and Hospitality industry. Give a brief insight into the different approaches towards marketing segmentation of destinations with appropriate examples to support.6.Marks: 15 T II DESTINATION MANAGEMENT (IB) Time: 1:00 Hr. Give the frame work. Answer any THREE of the following questions (3x5=15) 1.Kanha National Park. GWALIOR Internal Examination Test – III Max. how will you develop it. Bring out the general design. Write a note on ‘Promotion Strategy’ of Singapore. Give the frame work.

Write short note on any TWO of the following: e) Tourism destination branding challenges f) ‘I Love New York’ g) Brand Architecture h) ‘Atithi Devo Bhava’ 5. . Summarise the current marketing trends in Tourism and Hospitality industry. 7. Bring out the essence of the following ‘Ps’ marketing services with examples from Hospitality sector of a tourist destination. What must have been the benefits of rebranding of Singapore from ‘Uniquely Singapore’ to ‘Yoursingapore. 6. Give a brief insight into the different approaches towards marketing segmentation of destinations with appropriate examples to support.3.com’? 4.