IGNOU Free Solved Assignments December 2010 MS- 06: Marketing for Managers
ASSIGNMENT JULY-DEC 2010 Course Code Course Title Assignment Code Coverage : : : : MS-06 Marketing for Managers 06/TMA/SEM-II/2010 All Blocks

Q1 a) Explain the term Marketing and distinguish it from “Selling” with Suitable illustrations. Solution: Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. [citation needed] The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. Distinguish Between Marketing and Selling: * Marketing means all customer's wants satisfying efforts concerning with planning, pricing, promoting product, pricing, promoting product and services. * Marketing accords importance to the satisfaction of consumers wants effectively. * Marketing in its initial stage decides, what the consumers want. Secondly, it decides how the commodity can be profitably produced and finally delivered to consumers for satisfying their needs. * Marketing has to take into consideration both the internal and external factors. * Efforts are buyers oriented and emphasize the satisfaction of the needs of buyers effectively. * If refers to integrated approach towards achieving long term objectives. * Profit is sought by ensuring customers satisfaction. * Marketing is a comprehensive term, which, includes selling, advertising and also the distribution of goods. Selling * Selling is the transfer of the ownership and possession of the goods to the purchases. IGNOU4U.Blogspot.com

Putting the right product in the right place. But if you get just one element wrong.com . and was first expressed in 1960 by E J McCarthy. Solution: Elements of Marketing Mix Services. * Selling is the part of marketing and thus not a comprehensive term. Here are some questions that will help you understand and define each of the four elements: IGNOU4U. The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. * It refers to piece mental approach to achieve short term goals. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. * Selling is concerned with the internal considerations regarding production and distribution of goods.Blogspot. * Commodities are produced and after wards efforts are made for their profitable selling. put it on sale some place that those same people visit regularly. and identifying where they do their shopping.com * Selling emphasizes the products. However.Blogspot. at the right price.probably the best-known way . The 4 Ps is one way . and do all that at a time they want to buy. and price it at a level which matches the value they feel they get out of it. It is narrower in scope. * Efforts are seller oriented and emphasize sellers needs. Then you need to figure out how to produce the item at a price that represents value to them. or publishing a textbook after the start of the new school year. a lot of hard work needs to go into finding out what customers want. * Profit is sought by ensuring higher sales volume. There's a lot of truth in this idea. In fact.IGNOU4U. and it helps you avoid these kinds of mistake. You could be left promoting a car with amazing fuel-economy in a country where fuel is very cheap. and get it all to come together at the critical time. The 4Ps are: * Product * Place * Price * Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. or selling an item at a price that's too high – or too low – to attract the people you're targeting.of defining the marketing mix. The marketing mix is a good place to start when you are thinking through your plans for a product or service. Then you've got it made. at the right time. they are not necessarily the same thing. =============================================================== b) Enumerate and briefly explain the elements of marketing mix for services by taking an example of banking services. it can spell disaster. It's simple! You just need to create a product that a particularly group of people want.

or radio. or the timing of subsequent promotions? * How do your competitors do their promotions? And how does that influence your choice of promotional activity? The 4Ps model is just one of many marketing mix lists that have been developed over the years. whilst the questions we have listed above are key. they are just a subset of the detailed probing that may be required to optimize your marketing mix. or on billboards? By using direct marketing mailshot? Through PR? On the Internet? * When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch.IGNOU4U. color(s). what kind? A specialist boutique or in a supermarket.com Product * What does the customer want from the product/service? What needs does it satisfy? * What features does it have to meet these needs? o Are there any features you've missed out? o Are you including costly features that the customer won't actually use? * How and where will the customer use it? * What does it look like? How will customers experience it? * What size(s).Blogspot. and still be sold sufficiently profitably? (See also Price. or on TV. via a catalogue? * How can you access the right distribution channels? * Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? * What do you competitors do. and so on. should it be? * What is it to be called? * How is it branded? * How is it differentiated versus your competitors? * What is the most it can cost to provide. or both? Or online? Or direct. below).com . Place * Where do buyers look for your product or service? * If they look in a store. or to other specific segments of your market? * How will your price compare with your competitors? Promotion * Where and when can you get across your marketing messages to your target market? * Will you reach your audience by advertising in the press. And. and so gain you extra profit margin? * What discounts should be offered to trade customers.Blogspot. and how can you learn from that and/or differentiate? Price * What is the value of the product or service to the buyer? * Are there established price points for products or services in this area? * Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible. IGNOU4U.

establish pricing. products. Knowledge of the customer enables you to determine the market size and what determines their buying decision. determine the product or services to offer.Blogspot. the study has aimed towards finding the differences –and similarities between the services marketing mix of Swedbank and Rabobank. The data has been analyzed with use of the literature review. Human Resources Management and servicescape. It would also be interesting to compare these banks with their competitors in order to discover why Swedbank and Rabobank stand out more than their competitors. service development process and corporate identity strategy. Result & Conclusions: Both Swedbank and Rabobank seem to have a highly similar services marketing mix.IGNOU4U. marketing communication. Contribution of the thesis: This thesis compared two of the largest banks in both home countries and shows the implications of successful services marketing mixes. the segmentation process. The study also focused on the activities held in order to support the services marketing mix. To get a more clear view on the supporting methods both Swedbank and Rabobank use to support its services marketing mix. =============================================================== 2 a) Explain the significance of marketing research for a FMCG company marketing hair care products for working women. for comparing their marketing mix services with those of Rabobank. In all these aspects it showed that Swedbank uses a more personal approach than Rabobank. the marketing communication campaigns of both Swedbank’s –and Rabobank’s internet banking.com The elements of marketing mix for services by taking an example of banking services: This thesis has been conducted after approval of Swedbank. 2 Where do the buyers live and what is their profile? 3 What factors influence the decision to buy? 4 Who is involved in the purchase decision? 5 How often will buyers buy? IGNOU4U. the price development methods in detail. Keywords were written down during the telephone interview and later constructed into full sentences. Suggestions for future research: The thesis’ focus has been on the services marketing mix of Swedbank and Rabobank in general. Data taken from the written interviews was viewed and re-written into complete sentences. and plan a selling strategy. Within the subject services.Blogspot. The study aimed finding differences between Swedbank’s and Rabobank’s marketing mix services. This allowed the research to go more in-depth than other subjects in the services marketing mix. Small differences were found in marketing research.com . Key issues to consider are: 1 Who will buy your product? Primary and secondary target groups. future research could be focused on the historical development of both banks which has developed the bank’s ways of doing business. It provides information that will help you choose a location. This thesis is useful for financial banks and other related financial service institutions. Method: The empirical findings were gathered by use of both written –and telephone interviews.

brand preference. and product usage.Blogspot.what do consumers feel about the names of the products? Concept testing .how favorably do consumers view the brand? Brand name testing . Brand equity research .to make observations and predictions in changes of new or existing cultural trends FOR THE MARKETING MARKETING RESEARCH provides such informations as -consumer research data -market research data -market surveys -market analysis -competitors analysis -product analysis -product test analysis -product plans -test market results -market strategy analysis -sales analysis -distribution analysis -media analysis -promotion analysis -customer satisfaction survey -retail audit data -marketing auditing data -market forecast -sales forecast -sales planning data -distribution planning IGNOU4U.com 6 Where do they buy.Blogspot.to test the acceptance of a concept by target consumers Coolhunting . when and how much do they buy? 7 What are the buyers' preferences and needs? 8 Are customers loyal? Can long-term relationships be built? Key issues are: 1 What methods of distribution are best suited for your product? 2 What methods of distribution do your competitors use? 3 What are the costs relative to market coverage? 4 Does your level of available capital or production capacities restrict your choice of distribution methods? 5 Are there ownership opportunities in the supply chain? THE MARKET RESEARCH PROVIDES Ad Tracking – periodic or continuous in-market research to monitor a brand’s performance using measures such as brand awareness.com .IGNOU4U.

(iv) purchase decision. Depending upon the intensity of need. the consumer tries to solve it and gathers the sources and information about the product.com -customer analysis -market segment analysis 2.c motorcycle of your choice. (ii) Information search: After need arousal. Influencer: Influencer is a person who explicitly or implicitly has some influence on the final buying decision of others. There is. Initiator: The initiator is a person who first suggests or think of the idea of buying the particular product 2. the consumer will feel some level of satisfaction or dissatisfaction and level of satisfaction depends very much on the expectation and the product’s perceived performance . Normally a consumer buys the article. (iv) Purchase decision: Evaluation behavior leads the consumer to form a ranked set of preferences. (iii) evaluation behavior. A need can also be aroused by an external stimulus such as sight of a new thing in a shop while purchasing other things. the consumer clarify and evaluate the alternatives.Blogspot. it produces two states of individual. he or she likes most but there are three more important consideration for taking the buying decision (v) Post purchase feelings: After buying and trying the product. A need can be activated through internal or external stimuli. the purchaser passes through five distinct stages in taking a decision for purchasing a particular commodity.Blogspot. (iii) Evaluation behavior: Having collected the information.com . (ii) information search. (i) Need arousal: The buying process starts with need arousal.b-Taking the example of any 100 c. unfortunately no simple and single evaluation process used by all consumers or even by one consumer in all buying situations. The first state is called heightened attention when the consumer becomes more receptive to the information regarding the item he needs. There are the following different roles that persons can play in a buying decision: 1. and (v) post purchase feelings.IGNOU4U. Generally. IGNOU4U. discuss the various stages involved in the buyer decision process. These stages are: (i) need arousal.

Development process of a New Product. Solution: New product development strategy: In business and engineering. * Idea Generation or Brainstorming of new product. 1. User: User is the person who actually uses or consumes the services or products. Idea Screening * The object is to eliminate unsound concepts prior to devoting resources to them. 4. Weaknesses. competitors.e. discuss the various steps that you would consider in the development process of a new product.idea generation techniques can begin when you have done your OPPORTUNITY ANALYSIS to support your ideas in the Idea Screening Phase (shown in the next development step). * The screeners should ask several questions: o Will the customer in the target market benefit from the product? o What is the size and growth forecasts of the market segment/target market? o What is the current or expected competitive pressure for the product idea? o What are the industry sales and market trends the product idea is based on? o Is it technically feasible to manufacture the product? o Will the product be profitable when manufactured and delivered to the customer at the target price? 3. 3 a) What is new product development strategy? As a product manager. There are two parallel paths involved in the NPD process: one involves the idea generation. Buyer may be the decider or he may be some other person 5. Opportunities & Threats). Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share. or store concepts . Idea Generation is often called the "fuzzy front end" of the NPD process * Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths. company's R&D department. focus groups. trade shows. Concept Development and Testing * Develop the marketing and engineering details IGNOU4U. corporate spies.Blogspot.com . new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. i. product design and detail engineering. Buyer: The buyer is the person who actually purchase. employees.. salespeople. the other involves market research and marketing analysis. Decider: The decider is a person who ultimately determines any part or whole of the buying decision. what to buy. 2.IGNOU4U. Market and consumer trends.com 3.Blogspot. how to buy. whether to buy. or Ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product features. service. when to buy or where to buy.

IGNOU4U. 4. New Product Pricing * Impact of new product on the entire product portfolio * Value Analysis (internal & external) * Competition and alternative competitive technologies * Differing value segments (price. value. and need) * Product Costs (fixed & variable) IGNOU4U. Technical Implementation * New program initiation * Finalize Quality management system * Resource estimation * Requirement publication * Publish technical communications such as data sheets * Engineering operations planning * Department scheduling * Supplier collaboration * Logistics plan * Resource plan publication * Program review and monitoring * Contingencies .what-if planning 7. Commercialization (often considered post-NPD) * Launch the product * Produce and place advertisements and other promotions * Fill the distribution pipeline with product * Critical path analysis is most useful at this stage 8.Blogspot. Beta Testing and Market Testing * Produce a physical prototype or mock-up * Test the product (and its packaging) in typical usage situations * Conduct focus group customer interviews or introduce at trade show * Make adjustments where necessary * Produce an initial run of the product and sell it in a test market area to determine customer acceptance 6.com . Usually via Choice Modelling. Business Analysis * Estimate likely selling price based upon competition and customer feedback * Estimate sales volume based upon size of market and such tools as the Fourt-Woodlock equation * Estimate profitability and breakeven point 5.Blogspot.com o Investigate intellectual property issues and search patent data bases o Who is the target market and who is the decision maker in the purchasing process? o What product features must the product incorporate? o What benefits will the product provide? o How will consumers react to the product? o How will the product be produced most cost effectively? o Prove feasibility through virtual computer aided rendering. and rapid prototyping o What will it cost to produce it? * Testing the Concept by asking a sample of prospective customers what they think of the idea.

In those industries where products are technically complex. and profit These steps may be iterated as needed. ==================================================================== b) What are the considerations involved in designing a marketing organisation? Solution: The considerations involved in designing a marketing organisation Step 1. For more of an engineering slant.com . For the more innovative products indicated on the diagram above. which makes it difficult or impossible to plan the complete project before starting it. provide access to a wider skill set. strategic alliances among several organizations helps to spread the costs. In this case.Blogspot. choosing an appropriate blend of the two is important. Bernstein and Macias describe an integrated process that breaks down the complex task of new product pricing into manageable elements. development research is typically expensive.com * Forecast of unit volumes. further definition of the problem or issue is needed. many companies are completing several steps at the same time (referred to as concurrent engineering or time to market). Observe (for example. by looking at the See also or References sections below) that this article is slanted more toward the marketing side. and product life cycles are relatively short. and they usually report to senior management (often to a vice president or Program Manager). chances are you have already identified a problem and an ensuing informational need. crossfunctional teams are a common way of organizing projects. Your problem or issue will likely be recognized by one or more levels of management.People respond to new products in different ways.IGNOU4U. Sometimes. notice that because engineering and marketing expertise are usually both critical to the process. Many industry leaders see new product development as an ongoing process (referred to as continuous development) in which the entire organization is always looking for opportunities. Identifying and defining your Organisation If you are considering designing a marketing organisation . The team is responsible for all aspects of the project. Most industry leaders see new product development as a proactive process where resources are allocated to identify market changes and seize upon new product opportunities before they occur (in contrast to a reactive strategy in which nothing is done until problems occur or the competitor introduces an innovation). see the Ulrich and Eppinger. great amounts of uncertainty and change may exist. this is always the first one. IGNOU4U. revenue. Also. and for that there are several tools you can use. Of the six steps in marketing research. The adoption of a new technology can be analyzed using a variety of diffusion theories such as the Diffusion of innovations theory. a more flexible approach may be advisable. Some steps may be eliminated.Blogspot. For more information on step 1. To reduce the time that the NPD process takes. Ullman references below. see our resources page on the first of the marketing research steps. from initial idea generation to final commercialization. Because the NPD process typically requires both engineering and marketing expertise.A new product pricing process is important to reduce risk and increase confidence in the pricing and marketing decisions to be made. and speeds the overall process.

time and expertise — and is the point at which the less experienced will obtain assistance from an internal/external market research experts. see our resources page on the marketing research approach. For more information on step 4. Reporting and presentation Reporting and presentation. but some are definitely better than others. qualitative research. Developing your approach should consist of an honest assessment of your team’s market research skills. question measurement & scale selection. from complex to simple. understanding your environment and its influencing factors. methodology selection. perceptual mapping (multidimensional scaling). and formulating hypotheses. Step 3. For more information on step 3.com . cross tab analysis. a framework for the designing your marketing research program should be apparent. sample design & size and determining data analysis to be used. structural equation modeling and data mining. this is the single most important six steps in marketing research. Clearer objectives developed in Step 1 will lend themselves to better approach development. Collecting the data Often called data collection or survey fielding. this is the point at which the finalized questionnaire (survey instrument) is used in gathering information among the chosen sample segments. cluster analysis. you can move onto developing your approach. while more complex analysis and larger data sets require dedicated market research analysis software.Blogspot. Less complex analysis on smaller data sets can be handled with any of a number of office suite tools. your approach should be developed almost exclusively around a defined set of objectives. establishing a budget. Developing your approach Once your problem is better defined. factor analysis. see our resources page on marketing research data collection. Generally speaking. and the step most vulnerable to the typical research errors. Step 4. For more information on step 5. see our marketing research resources page on survey data analysis. see our resources page on marketing research design. multiple regression (driver analysis). developing an analysis model. and there are definitely trends to be aware of. For more information on step 6. see our resources page on marketing research reports. questionnaire design. All business critical information and knowledge that comes from your market research investment are limited by how they are presented to decision makers. Step 6. is easily the second behind research design. . requiring the greatest amount of thought. Since the intelligence eventually gained from the research is so closely related to the selected research design. For more information on step 2. This step is the most encompassing of all steps in marketing research. There are as many reporting styles as there are research reports. Research design Based upon a well-defined approach from Steps 1 & 2. Types of analysis that might be performed are simple frequency distributions.com Step 2. There are a variety of data collection methodologies to consider. Performing data analysis All analysis that can be performed. depends on how the questionnaire was constructed. if not the most important of the steps in marketing research.IGNOU4U. IGNOU4U.Blogspot. Step 5. Research design includes incorporating knowledge from secondary information analysis.

Respondents to a survey compete with each other to produce ideas thus introducing creativity into the process. The focus here is on methods that use quantitative data collected mainly through the web thus bringing more validity and flexibility to the process along with speed to market. We have found that the Smart Incentives approach can provide both creativity and validation in the same step.com . That is. skipping of stages. the ideas have not been shown to have popularity in the constituency that matters – the customers. Of course. Idea Generation Many methods are available for the idea generation stage such as brainstorming. Our purpose in this article is to lay out a framework and identify key methods that are most likely to be useful in each stage. moves to development of individual features and then to full product development and finally into product testing. There has to be considerable fluidity in the system to accommodate feedback. Setting up an organizing framework to identify the stages in the process. We envision the new product development process as an iterative multistage process as shown in Figure 1. and the methods applicable to each stage.com ==================================================================== 4 a) Discuss the stages in New Product Development process giving suitable examples Solution: The new product development process has the potential to be haphazard because of the inherent uncertainty in the process.IGNOU4U. IGNOU4U. This is a straightforward way of looking at the process that starts with idea generation. should help in bringing order to the process. this is one example of how the process can be viewed and not a rigid framework. as well as the myriad methods available for product development. use of new methods and perhaps introduction of new stages. The basic approach is to harness creativity in some form for the development of new ideas. While there is much to recommend for the more qualitative approaches.Blogspot. This approach can be useful for generating ideas on both whole products and individual features. The generated ideas are then evaluated by a peer group to provide the required market validation. one of the drawbacks is the lack of quantitative validity to the ideas at this stage. Delphi and focus groups.Blogspot.

combinations of features are used to build or evaluate the product. The latter ability is very important in cases where a strong competitive market exists and reasonable estimates of take rates and ability to choose the ideal combination for the market are requisites. As respondents build their own ideal products.IGNOU4U. Solution: Cyber marketing IGNOU4U. the market segments itself into preference based segments.com Feature Development Feature development is the process of identifying features that would be of interest to customers. except that more than two features are evaluated at a time (3-5) and the most and least preferred alternative is chosen from each set.Blogspot. The Optimizer is different in that respondents make choices from among fully formed products. Traditional methods such as Importance Scales can be used. adaptive) can also be used in this stage to identify feature importance. but may not provide sufficient discrimination between features. since they are presented individually. More recently developed methods such as Max-Diff scaling can provide a better alternative. This method is more appropriate when the design and packaging (i. Respondents rate the desirability of each level of each attribute as well as the importance of each attribute. Information from their choices is taken into account in creating successive products that are more preferred till the process finally converges on the respondent’s ideal product. Concept testing is much more limited than conjoint and is usually used when the product is almost set except for perhaps one or two questions. Max-Diff is similar to pairwise comparison. b) What is cyber marketing and how is it different from conventional marketing? Discuss the limitations of cyber marketing. Although all attributes and levels are rated by respondents (as in conjoint analysis). this method may be more appropriately seen as useful for feature development. The various flavors of conjoint (such as traditional. Some advanced statistical analysis on the back end provides a score for each feature that is generally more discriminatory than a regular importance scale. the most popular features and feature combinations rise to the surface. Pairwise comparisons of features are a straightforward method for identifying feature importance. Product Testing Conjoint analysis can be fruitfully used in this stage also to estimate the interest in various product combinations and especially in running market simulations.com . But care has to be taken to ensure that the basic assumptions are met and that the right type of conjoint is used. the visual element) is more important. but can be tedious if a large list of features needs to be culled.e.Blogspot. resulting in the automatic development of preference based market segments. discrete choice. Combining these two pieces of information gives attractiveness scores (similar to conjoint utilities) for each attribute level. The Configurator allows survey respondents to build their ideal product by selecting from a list of available features. often relating to price. Usually prices are provided at the feature level to ensure that respondents make realistic decisions. As with the Configurator. The final method in this stage (that straddles this and the next stage) is the Self-explicated Method (SEM). The task is simple. Another alternative is the Kano method where the positive and negative aspect of each feature is rated in order to distinguish the “must have“ features from the “nice to have” features. Product Development In this stage.

While Cyber marketing cannot allow prospective buyers to touch. In other words. These websites which are overly complicated can have some bugs which can affect their overall internet marketing campaign.IGNOU4U. The ever-changing and highly advanced technology of the internet requires technical knowledge too. cyber marketing is a blend of internet technology and direct marketing principles that is adopted by business owners to find profitable customers and to interact with them in order to enhance their business activities. In other words. it is important that business owners and other people engaged in the internet field such as ecommerce and marketing professionals must possess adequate skills. methodology. and the other aspects of traditional marketing. they may experience an inconvenient delay in content delivery aspect internet marketing is heavily relying on.The Political. it is not as easy you think to enhance your business profitability via cyber marketing techniques.com .E-Business Communication . internet marketing however provides some protection by offering a return policy on certain items. Legal. this aspect is worth noting. canvassing.Blogspot.How to gather and use information .E-Business Distribution Systems . and Ethical Environment Limitations of cyber marketing: Cyber marketing requires knowing beyond the means. Either traditional or internet marketing.) A number of activities are involved in cyber marketing such as online marketing. While comfort and convenience is the primary reason why most people are switching to transactions online. or smell or taste or 'try on' the products.Blogspot. If individuals and potential customers are using dial-up connections or are accessing the internet through mobile devices. call center direct marketing. Cyber marketing includes . emails. fax direct marketing. marketing does have its ethics to live by. thereby ensuring improved ROI (Return on Investment. error messages also appear. in order to employ this marketing technique. They may not be able to fully appreciate the website and may opt to choose other providers.E-Business technology .E-Business Value Strategies .E-Business Management . Sometimes.Individual as well as the diffusion of innovations . and mobile phone marketing via SMS (Short Message Service.) However.com Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. and banners. animation and audio. Low speed internet connections might pose a difficulty for companies who would be using highly interactive and complicated websites which uses a lot of graphics. IGNOU4U.E-Business Strategy . Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites.

except for the last one probably. or promos. Basically. some of the responsibility now lies with the people managing it. With the database and system available online. or perform poorly by being mediocre. making its probabilities un-maximized.IGNOU4U. which can eventually lead to poor reviews. Cyber marketing can indeed be the turning point for any online business. thus. May be the considerable challenge really lies on the preparedness of the company to launch a full blown internet marketing campaign.Blogspot.Blogspot. Cyber marketing can even provide a venue for market research and analysis. and other 'come ons' that puts them on a more advantageous edge over their competitors. By being technically responsive to the needs of a typical online consumer. They can gather information and data from their customers that cans serve as their reference for the study. they can only experience complaints. they can put it to its maximum extent for productivity.While Cyber marketing is very promising and has indeed produced good results already for many businesses around the world. On the other hand. While the products and pricing can really be an edge. lack of internal support and technical maintenance and challenge in seeking approval from higher management to pursue internet marketing.com . Just like any other type or marketing. If they are not ready and launched an internet marketing program haphazardly. They can also avail of outsourcing businesses to handle the technical infrastructure for them almost seamlessly. convenience is every important for online businesses and internet marketing can do a lot to augment that. these things are unfounded.com Cyber marketing not only serves their respective companies well. but also serves its customers by providing other information such as pick up services. there are other executives who are not fully convinced of the advantages of internet marketing. ================================================================ ================================================================ =================================The End ========================= IGNOU4U. They would cite inability to measure impact.