Innovation CIA B Plan Shilpa Susan Philip Tahavar Khan

This business plan prepared by us enabled us to secure “First Prize” for “The Best Eco Friendly & Innovative Business Plan “ At the Asia’s biggest International Business Summit & Research Conference - INBUSH 2010 - conducted by Amity International Business School & Amity Global Business School, Noida.





1. About Company 2. Organization Structure 3. Partners & Investors 4. About Product 5. Market Research 6. STP Analysis 7. Distribution Channels 8. SWOT Analysis 9. Market Penetration Strategy 10. Pricing Strategy 11. Branding & Promotion 12. Sales Strategy 13. Financial Planning 14. Future Plans 15. Exit Strategy 16. References 17. Appendix




Co. The name of the company would be SUBO Pvt. The Mission of the company is to promote awareness and usage of non toxic. Ltd. GOALS & OBJECTIVES Our Goal is to:  HEALTHEIR & HEALTH CONSCIOUS GENERATION  SAVE LIFE  SAVE ENVIRONMENT ~ 4 ~ . Ltd.SUBO pvt. co. faster bio degradable and eco friendly products to make the environment pollution-free & healthier place to live in. The name of the product would be SU-BO (500 ml). VISION & MISSION The Vision of the company is “bringing the next generation nearer to Nature”.

 To go into product diversification such as bottles. for which we need to start from home  Within 8 months.  Maintain Quality of products  Create awareness about hazardous effects of non degradable plastic on Mother Earth. Baby bottles.  Within 1 year. Our Values: Social Responsibility. cups. SAVE EARTH Our Objective is to:  Focus on eco-friendly products.  To provide employment  We believe in molding a better generation. HEAD OFFICE ~5~ . containers and eco friendly polythene bags to cater wider section of the society. transforming information into intelligence.  Emphasize on the use of natural organic products. we will be launching new variants of bottles to provide choice to customer so as to cover maximum market diversification. Spoons. ORGANISATION STRUCTURE We believe that flexible response will work out by sharing all of the information over the divisions & sections. we intend to increase our market coverage from Bangalore to other urban cities. We will go for Vertical Organization.  Growing interest in the minds of people to use organic components in day to day life  Objective is not only to earn profits but also to protect environment.

upgrading. ADMINISTRA TIVE DEPTT. Environmental Business Division: This is a division which will keep track of the environmental testing of our products. Christ University is our Long Term Partner.1] ~ 6 ~ . and ameliorate of the product. R&D Division: This is the section concentrated with development. HR DIVISION OPERATI ONS DIVISION SALES ADMIN DIVISION Research & Marketing Centre: This is a division specialized in research and marketing with the core product. [App. Co.SALES DEPT. investors & Clients The management of SUBO Pvt Ltd. R&D DIVISION ENVIRONME NTAL BUSINESS DIV. ACCOUNTS DEPTT. consists of Christ University as our main partner. will consult various Eco-groups etc. It supports a unique programme called Centre for Social Action (CSA) for the sensitization of students to social issues and for community development. Also it has the R&D department. RESEARCH & MRKTING CENTRE Partners. so as to be sure that our product is absolutely eco-friendly.

we will register our company. It will be our Distribution partner with the contract of 2 years. The first step is to get the approval of the name SUBO Pvt. [App.3] Our main client is Bisleri Mineral Water Company. They will use our bottles for selling their water to the market for bringing revolution in package drinking water and hence supporting our Eco -Mission. which is a supply chain logistics company with a very strong presence in South India .2] We partnered with NGO MYRADA -a nongovernmental organization. fastest as of researches done yet.VLMS has excellent national and international connectivity for local and global logistics.Our other partner is Vikram Logistics and Maritime Service Pvt.  Recyclable  Non-toxic ~ 7 ~ . [App. [App. Its unique features are:  Bio-degradable in just 4 months. by the Registrar of Companies (ROC) in the State/Union Territory in which the company will maintain its Registered Office.4] Registration of the company Following the rules of the Company Act of 1956. the PRODUCT The product is a 100 % natural eco friendly bottles. which has 60% market share in packaged drinking water in India. our company will be following all the guidelines stated under Company Ac. Ltd. Co. fees submission & tax registration. 1956. for skilled labors for low wages which will provide employment and for providing manure. Submitting all the documents.

INGREDIENTS: Food waste /Grass/ Biomass/ fast growing Trees LIGNOCELLULOSIC BIOMASS Plastic BENEFITS: 1. Will open new market for eco friendly products 5. Will degrade faster compared to other plastics 3. Need not use food crops to produce plastic .  Only extracted from non-food resources such as fast growing trees.Hence food shortage can be reduced 4. Doesn’t not create Pollution Degradable Polymer 2. Rejuvenates soil on decomposing  Easy access to raw-materials  Low energy consumption for production. Will have first mover advantage MARKET RESEARCH ~ 8 ~ .  Completely eco-friendly  Economic  Value for money. green grass & degradable biomass & food waste.

following results were seen  75% of people buy packaged water bottles often and very often (46%+ 29%)  47% buy Bisleri. For the study we went for Survey technique using Questionnaire (App. From the study. SEGMENTATION  Geographic: Assuming the variations in consumer preferences & purchase habits across different regions and across different states in these countries. It is used for reference to support our B. We got 315 responses. which in turn can lead to lower prices or higher margins. which leads to the lowest costs. This will create the largest potential market.Plan not to consider it as final. ~ 9 ~ .5).000 students with varied background from different part of India and other parts of the world. Convenience Non Probabilistic Sampling Technique is used for this pilot study. STP ANALYSIS Mass marketing: We will go for Mass Marketing by producing one type of product for all our customers & engage in mass distribution and mass promotion. Hence Bisleri is popular among people  94% believe that organic plastic should be promoted  87% want that reputed bottle companies go for eco friendly bottles  60% are satisfied with current cost  67% are loyal to their brands  Only 16% are Highly Satisfied with the quality of mineral bottles  A staggering percent of 95% are aware of eco friendly products and 97% want such products to be promoted more  95% haven’t heard of sugar based polymer  About 76% want such bottles to be manufactured  30-50 is the ranged most preferred by people (57%) The study suffers all the errors of the sampling. This is because Christ University is the home of 10.We conducted a pilot study before to understand the feasibility of our new product in the Bangalore market. For this we chose Christ University for our Survey.

Gender: male and female. consumer-friendly. Education: SSC/HSC. down-to-earth.).001 p. 120. upper middle (Rs. City: Metro cities Bangalore. charismatic.000 p. Delhi & Chennai. car or bus. Mumbai. junior & senior executives. Lifestyle: Environment-oriented. social service groups or ecoawareness groups. graduate/post-graduate (general & professional). energetic.001-160. People who are practical. Income: Middle (Rs. Occupation: College & school students. 80. etc. Attitude towards product: Enthusiastic & positive (based on responses received from various people/students on mentioning the product). college or office durations & while travelling by train. or response to a product.  Demographic: Demographic variables are associated with consumer needs and wants & are easy to measure. Age: Teenagers & youngsters of age up-to 25 & professionals of age upto 35.  Psychographic: By characterizing psychographic variables. cities with most reputed colleges & with more number of young professionals like Hyderabad. aware towards surroundings & people with social responsibility values. use of.000 p. The consumption of water & cold drinks increases during special occasions or events.Region: Northern & Southern regions of India and some regions in west India. self-employed professionals.  Behavioral: In behavioral segmentation. sportive. Market Targeting After evaluating different market segments. businessmen/industrialists. economic & bio-degradable. we now look for: ~ 10 ~ . Occasions: During school.).a. we divide buyers into groups on the basis of their knowledge of.) & high (above Rs. Readiness Stage: Unaware but interested & will intend to buy. 160. attitude towards. we try to understand personality traits. People associated with some NGOs.a.a. We need to define the demographic characteristics in order to estimate the size of the market & the media we should use to reach it efficiently. Benefits: Eco-friendly. enthusiastic & nature-loving. cities with population over 1 million. Personality: Determined. lifestyle & values to clearly define customer buying behavior.001-120.

e. we will produce bottles of different shapes & sizes and enter into market of Baby Care Products. then we will expand to other metros as well. M1 P1 P2 P3 M2 M3 Product Differentiation: After one year. M1 P1 P2 P3 M2 M3 Market Specialization: After 8 months. processions. Bisleri will be our partner for 5 years. We will start covering areas around Bangalore & next destination of SU-BO is Mumbai. programs etc for spreading awareness towards Global Warming. We have to focus on such college students who are particularly concerned & aware and are actually active towards protecting environment. different bottles for different markets. we will enter different markets of water bottles. Product Specialization: Firstly we will go for producing single type of bottles for all markets. We should first target such students who can then publicize our product as a step towards reducing harm to nature & cutting on pollution. we will start producing different types of products. Here we have to basically emphasis on our eco-friendly feature of our bottle & considering large market of water bottles. The segment’s attractiveness  Our objectives & resources. M1 P1 P2 P3 M2 M3 ~ 11 ~ . If we could successfully grow in new markets. i. So after successful completion of one year. It is seen that most of the universities & institutions are organizing camps.

Cornerstones of Positioning Strategy: Who am I? For whom am I? What am I? Why me? Benefit related Quality: No harmful ejections in the environment & no hazardous effects on the users.e. We have realized that school & college students & young professionals of middle. A2.e. we will follow Selective Distribution for our original bottles and Intense Distribution using Bisleri. our target population.POSITIONING: Firstly we have to understand to which class of society we will be catering. B1 & B2 classes of society. Demographic fit: Our product is for modern trendy & educated generation which is equally concerned about ecological imbalances and is active & enthusiastic towards saving Mother Nature. upper middle & high class from urban society are our regular & potential customers. studying or employed & have the buying capacity. Socioeconomic Classification (SEC): Our product will be serving A1. completely eco-friendly. i. people who are literate. Distribution channels Being a new entrant in the market.. The objective of our distribution channels will be:  Information  Promotion  Physical distribution ~ 12 ~ . i.

Colleges. following will be the channels: • The retail distributors & dealers of Bisleri Mineral Water Bottles which supply water bottles to: • • • • Schools. Analysis of opportunities & threats is analyzing the external market conditions and then deciding how to go about facing it. The retail stores & shops which sell plastic water bottles & household necessities in the localities. SWOT ANALYSIS Analysis of strengths & weaknesses is analyzing the internal factors & resources or capabilities at hand. Universities & Corporate offices’ Cafeterias & Kiosks. The channels will be most effective when: o Each member is assigned tasks it can do best. Retailers: For retail distribution. bus stands & airports. o All members cooperate to attain overall channel goals and satisfy the target market. Pharmacies & Drug stores. Contact Channels: Manufacturer: The manufacturing of the sugar bottles will be done at our production plant in Bangalore. ~ 13 ~ . The mom & pop shops at railway stations.

Market size may be small. Market penetration might be difficult. It is difficult to change customer psychology. Price: Providing the customers value for money by keeping just the right price they would wish to pay for a bio-degradable water bottle. Consumption & use of water bottles by consumers in large number. just 5-10 %. ~ 14 ~ . Serving water is hospitality in India. Awareness towards Global Warming due to Copenhagen Summit. Bio-degradable in 4 months. Low cost of production. It is cost-effective too. Bottle Industry grows at 20% per year. Peer pressure/Influence groups. Emphasis by various organizations on using organic bio-degradable products. Slow growth of the bottle market in India. It contains natural organic ingredients. Black market & fake good hamper sales in India. • • • • threats It might take some time to be adopted by customers. we will adjust the Marketing Mix: Product: We are providing a product which can solve may problems No Green House Gases emission  No environmental pollution  Easily bio-degradable products. • • • • • weaknesses Marketing might be expensive. People are used to using plastic bottles. MARKET PENETRATION STRATEGY To penetrate the Bottle market in a better way. Value for money. Opportunities • • • • • Awareness among people towards ecofriendly products.Strengths • • • • • • • Does not contain harmful chemicals.

Markup Price= Unit Cost/ (1.89+ (50. Fixed cost: Rs.000 Expected unit sales (annual): 150000+6000 The manufacturing unit cost is given by: Unit Cost= Variable cost + (Fixed Cost/ Unit Sales) Unit Cost= 8. Markup Pricing: In this method.50.50.Place: We will find outlets. The price needs to be exactly what the customers will pay for our product.09) = 49 Thus the cost of the product would be Rs. 50.Desired Return on Sales) Markup Price= 44/ (1. for a Bottle which is Eco friendly. we have to reach our target customer base. We need to select an appropriate method for calculation of price of our product. 49. we add a standard markup to the product’s cost. PRICING STRATEGY Price is not just a number on a tag. access to which is easy to our customers & they will easily come across our product. Variable cost per unit: Rs.0.000 / 156000) = 44 Now we want to earn 9% markup on sales. BRANDING & PROMOTION ~ 15 ~ . Promotion: By using just the right means of promotion. As our objective is not just profit motive. we are not keeping a high markup. As our first aim is to promote awareness about our product. we will reach retail outlets at most happening stores which serve to high number of customers including college students & young professionals. The promotion measures to be used are stated under Branding & Promotion.

Some of the students/ youngsters might hesitate to use organic water bottles because of the peer pressure of not using “specific brand” product or due to fear of mockery at using a low cost deodorant bottles instead of expensive so-called status symbol water bottles & mineral water bottles. ~ 16 ~ . fest organized by MBA-IB students of Christ University. Peer Pressure/ Influence Groups: We have stated this as a weakness. To create brand image of our product. It is all about:  “Who” the product is?  “What” the product does?  “Why” consumers should care? Joint Advertising with Bisleri Mineral Water Co. Moreover. we can ask them to use eco-friendly products & also refer their family members & friends to use too. Bangalore. So we will ask them to use our product & then advise others also to use these eco-friendly bottles & protect nature.: We will ask them to print the name of our company on their label just to spread awareness about our bottles & creating brand name for us. Opinion Leaders: This trend is common in colleges today that some opinion leaders have the ability to influence others to do anything. but also cleaning the environment by asking Municipality Corporation for collecting & returning the used bottles. “When the whole world is concerned about Global Warming. we need to approach renowned universities to support our “Eco-Mission”. We will ask their students to promote awareness about hazardous effects of non-bio-degradable products & encourage people to switch to more eco-friendly products. to gain attention of students & other youngsters. why NOT we initiate & take a step?” Promotion Measures:  We will be ensuring our customers that we are not only providing them healthier source for drinking water.BRANDING is endowing products & services with the power of brand.  We are sponsoring GERENCIA 2010. Thus we have to influence the whole group or encourage people to think about nature & not just status.

 We will organize other Events too in collaborations with some reputed institutions or corporate or NGOs like GO GREEN Campaigns. to provide visibility to our product.000.e.  We will go for Print ads in most circulated news papers like Times of India. the college groups.By 2010. internet ads etc.2] To understand the needs of the customers.[ Ref . it will reach 4000-5000 crores with 33% market for natural mineral water .  Creating a SUBO Community for the customers. to know what are the likings & disliking of the youngsters today. DNA etc.  We will go mass communications through Public Relations: • Press Relations: We will contact editors of The Hindu & The Times of India. So our product will be featured in it & it reaches about students 10. so we will ask them to write articles about our product & spread awareness promoting people to buy our eco-friendly product. Tier 1: Associations: We need to contact associations to which our customer belongs i. Bangalore releases a monthly marketing magazine Horizon Times. Corporate Communications. Tier 2: Suppliers: Approach suppliers as they know what the customer demands when he comes to buy something & what will be the best way to offer him our product. & pharmaceutical or some other related magazines like Express Pharma etc. Christ University. which features all new to be launched products.  Posters at the retail stores & supermarkets. we will follow “Triple -Tiered Sales Strategy”. It will make easier to asses for us in which way to present our product. ~ 17 ~ . other associations etc.  We will for Viral Marketing such as pop ups. • • SALES STRATEGY The Bottled Water Industry in India is estimated at about 1000 crores and is growing at 40% currently . clubs. Also we can participate in other institutions’ events asking for co-operation by providing a stall for spreading awareness about our product.

A discussion with the retailers & pharmacies to influence them to promote our product when a customer asks for a Bottle enlisting its merits in the way customer would like to hear. The users for the plastic bottles are also diversified. The statistics as per 1998-99 Market : 16. Tier 3: Customers: Survey customers. by interviews. so as to directly ask them the expectations from the product & the best way they would prefer to buy it. FINANCIAL PLANNING Local demand for plastic bottles in India is growing by 5%. Industry Demand ~ 18 ~ .500 tonnes User Segments The demand for the plastic bottles has seen significant growth over years.

The details are as mentioned below ~ 19 ~ .16.000 Rs.) 50000 35000 30000 35000 20000 35000 30000 25000 10000 9000 10000 339000 Number of employees will be charged depending upon the changing demand in the market and the need of the organization.50.OF STAFF 1 1 2 1 1 1 1 2 1 1 1 SALARY (InRS. 500 tonnes Industry growing at the rate of 15% Management DESIGNATION CEO R &D MANAGER SCIENTIST REGIONAL SALES MANAGER SALES PERSON LOCATION MANAGER SUPERVISOR OPERATOR ACCOUNTANT GATE/STORE KEEPER RECEPTIONIST TOTAL Sales Department Sales department Sales department Sales department Operations department Operations department Operations department Accounts department Administration department Accounts department DEPARTMENT NO. Fixed Cost The fixed cost is expected to be 50.99) for Plastic bottles.  Market demand (1998.

000 300000 50.000 Sales figure PARTICULARS Capacity per day Production per year (original) Production per day @ 70% (original) Production per day (to bisleri) Production of bottle @ 70% (to bisleri) Sale price of original bottle Sale price of Bisleri Production capacity utilization growth rate VALUE 7800 bottles 300bottles 200 7500 5300 Rs.50.START EXPENSE Machinery & expense Office material Office vehicle Pre-operating expense Infrastructure Legal Insurance Total INR 4000000 200000 100000 200000 200000 50.19.49 Rs 10 5% 20 ~ ~ .000 Working capital per month is as mentioned below WORKING CAPITAL Salary office expenses Interest distribution (Bisleri) Rent raw material Maintenance Marketing Distribution Packaging Total INR 339000 50000 50000 80000 90000 50000 10000 130000 20000 100000 9.

040278 0.092593 0.000(in RS) Profit – 1.555556 0.75.541667 0.982407 RIGINAL 2.000 (in RS) COST SHEET PARTICULARS VALUE Salary office expenses Interest distribution (Bisleri) Rent raw material Maintenance Marketing Distribution Packaging Total 339000 50000 50000 80000 90000 50000 10000 150000 20000 100000 939000 O BISLERI 2.060185 0.9375 4.6000 Number of sales per month (bisleri) – 160000 Price per bottle (original)----.49 Price per bottle (Bisleri) ---.308642 0. Number of sales per month (original) -.63581 ~ 21 ~ .300926 0.94.308642 0.061728 21 3.333333 16.5 Revenue per month-.5 0.300926 0.66667 44.300926 0.10.Sales 100% capacity Profit Sharing(First 2 years) 25% : Owner 75%:Loan Repayment The plant will be operated in the first year at 70% capacity and as the expertise develops the 100% capacity will be attained by end of three years.308642 0.

4000 Profit – 2. Number of sales per month (original) -.15.000 21.6000 Number of sales per month (bisleri) – 168000 Price per bottle (original)----.50.00. the production for the next quarter is increased by 5% to cater the demand from Bisleri.5 Revenue per month-.49 Rs 10 5% 3 years 25% : Owner 75%:Loan Repayment Production of bottles to supply Bisleri will be increased to 5% per quarter.13.000 ~ 22 ~ .1.000 2.500-650 crore and increasing at rate of 15% .BREAKEVEN ANALYSIS (App. For the next quarter PARTICULARS Capacity per day Production per year (original) Production per day @ 70% (original) Production per day (to bisleri) Increased Production of bottle (to bisleri) Sale price of original bottle Sale price of Bisleri Production capacity growth rate Sales 100% capacity Profit Sharing(First 2 years) VALUE 5300 bottles 300bottles 200 6000 5600 Rs.404761905 SALES FOR SECOND QUARTER Since the Bisleri’s sales are estimated at Rs.6) PARTICULARS Fixed cost Total contribution of year (Profits) Break even VALUE (Rs) 50.49 Price per bottle (Bisleri) ---. The above table shows the production capacity for the next quarter.

html 4.Future plans • • • • Tie ups with CoCo Cola or PesipCo to promote our product Providing bottles to Corporate Companies to promote their CSR activities Entering market of water bottles in 3 world countries like Africa and Latin America Product http://www.fnbnews. Bags. http://www.html 3.articlealley. EXIT Strategy • • Possible better strategic alliances Profitable scientific and technological advances related to our field References 1.asp?articleid=22233 6. ~ 23 ~ .com/doc/19875991/Bisleri-International-Ltd 5.bisleri.vikramlogistics. http://csachristuniversity. http://www. Cups.Variants of Bottles. Spoons. Baby Milk Bottles etc.

fnbnews. as an offshoot of the National Service Scheme. It was set up in 1999 by the management. which is one of the core values of ~ 24 ~ .com/article/print. It is a students’ movement for a humane and just society with child as the focus.asp?articleid=22233 Appendix 1. Bangalore for the sensitization of students to social issues and for community development.7. CHRIST UNIVERSITY Centre for Social Action (CSA) is a unique programme implemented at Christ University. faculty and students of the University. It was initiated with the intention of enabling the student community to imbibe the values of social responsibility. http://www. CENTRE FOR SOCIAL ACTION.

~ 25 ~ . which is a project area of CSA. another team. facilitate the holistic development of children from a nearby urban slum. The Samveditha team takes sessions in other schools. CSA is a student based organisation. CSA coordinates social sensitization programs for students by involving them in child centered community development projects that it undertakes for marginalized communities. CSA believes in the power of the youth in bringing about a positive change. it also helps in bringing the student community closer to the world outside the University. and organisations. CSA has a street theatre team. In creating an empathetic attitude among students. named Drishti. CSA facilitates development of marginalized children and communities. This. and remains the motivation for its active participation in various developmental projects and social sensitization programs. Through the process of involving students in its development projects. is one of the driving forces behind the establishment of the centre. By empowering students in this way. a programme through which students are exposed to various social issues through discussions. interactions with stakeholders and visits to NGOs. equipping young minds with the right mindset toward the society. while also maintaining the blog and website. colleges. The groups that CSA focuses its programmes on are children. and various other printed material. youth and students in urban slums. rural and tribal villages and educational institutions. One of our student activities is Vikas. Volunteers belonging to Activity Centre. With the many socio-economic issues that the country faces today. too. which performs in various public places to raise awareness on selected social issues. A discussion forum called Chatting Over Coffee meets every week to take up issues and have thought provoking talks on them. CSA intends to create a community of students who work actively for the society. newsletters. to sensitize them on various pressing issues which plague our society. CSA aims to make them aware of the social realities around them as well as give them an idea of how they can contribute towards the upliftment of marginalized sections. By adopting education as a tool for this kind of holistic development of the student community.the University. women. Yet another group is the Publications Team which brings out magazines.

Central Government.). conferences.MYRADA –Mysore Resettlement and Development Agency We partnered with NGO especial MYRADA for skilled labors for low wages which will provide employments and for providing manure. Coca Cola . The organic fertilizer help to grow grass needed to grow to the production. ~ 26 ~ . rain water harvesting.VIKRAM LOGISTICS AND MARITIME SERVICE PVT. Tamil Naidu and Andhra Pradesh. VLMS is a fast growing supply chain logistics company established in 1972 with a very strong presence in South India . Established in 1968.Apart from these activities. 3.). MYRADA is a non- governmental organization working for micro-credit initiatives and sustainable development in Southern India in 3 states –Karnataka. etc. all of which are being promoted on a large and significant scale and are also being visited by other organisations (e. Agricultural Universities. CSA also has a cultural exchange programme with Sund Folk College.BISLERI Ltd. etc. highly reliable domestic and international freight management and distribution services for companies such as Mitsui . It’s one the objectives is to work on environmental sustainability issues.g. other MYRADA projects. Reserve Bank etc.500 visitors in 2005-2006. overseas NGOs. It Environmental protection and promotion are also encouraged through an increasing focus on LEISA technologies and a fuller utilisation of agricultural and domestic ‘wastes’ (through biogas. Norway. from farmers. throughout the year. one location in Erode District had no fewer than 1. vermicomposting. eco-san toilets. State Governments. indigenous growth promoters and pest repellents. tree planting on field bunds. 4. 2. seminars. workshops. students play an active role in organising several awareness campaigns. fests etc.VLMS has excellent national and international connectivity for local and global logistics and we provide cost-saving.

Ramesh J.. Hence their product range now comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. ~ 27 ~ . Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India. 2L which are the non-returnable packs & 5L.5L. has made them synonymous to Mineral water & a household name. At Bisleri they value their customers & therefore have developed 8 unique pack sizes to suit the need of every individual. They command a 60% market share of the organized market. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. When you think of bottled water. Till date the Indian consumer has been offered Bisleri water. however in their effort to bring to consumers something refreshingly new. 1. It is their commitment to offer every Indian pure & clean drinking water. they have introduced Bisleri Natural Mountain Water – water brought to you from the foothills of the mountains situated in Himachal Pradesh. Bisleri Water is put through multiple stages of purification. Overwhelming popularity of 'Bisleri' & the fact that they pioneered bottled water in India. We have particularly taken sample from Christ University as it is a home of 10.bubbly & still in 1965 by Bisleri Ltd. 20L which are the returnable packs. 5.Research Methodology This survey is done to understand the feasibility of the SUBO idea among package drinking customers. a company of Italian origin. 1L. Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. ozonised & finally packed for consumption.Strict hygiene conditions are maintained in all plants. Since 1995 Mr. you think Bisleri. 500ml.000 Students from varied background all around the world.Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two varieties . They at present have 50ml cups. Presently we have 8 plants & 11 franchisees all over India. In 1969 & started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Parle bought over Bisleri (India) Ltd. Their presence covering the entire span of India. 250ml bottles.

Christ University Institute of Management. Gender Male ~ 28 ~ .This survey is a part of business plan feasibility analysis done by students of MBAIB. The questionnaire below has four parts: A: Personal Information – 6 questions B: Individual Assessment – 5 questions with subdivisions(a to f) & General questions – 5 questions Questionnaire A: Personal Details 1. We assure you that the information provided by you will be completely confidential and will be used for academic purpose only. It would take less than 20 minutes for you to fill up. Bangalore. Name Female 2. The technique used is Convenience method of probabilistic sampling technique .

How often do you buy bottled water? o o o o o o o o o o o o Very often Often Rarely Hardly ever Bisleri Aquafina Bailey Kingfisher Others Yes NO Maybe 2. Do you agree to this? o Yes 4. Loyalty to the brand ~ 29 ~ .3. Are you a resident of Bangalore o o Ratio type. Single Married Yes No B: Individual Assessment 1. Organic plastic is one way to Promote eco-friendly products. Age(Years) 5. c. Factors for buying plastic containers and bottles? o o o o o o o o o o o Very satisfied Satisfied Dissatisfied Very dissatisfied Very satisfied Satisfied Dissatisfied Very dissatisfied Yes No Can’t say a. Which brand of bottled water do you often buy? 3. Would you prefer reputed mineral o No water companies should use organic plastic for bottle making? o Maybe 5. Marital Status 6. Contact No (mobile) 4. Temperature resistance of the product. Cost b.

Have you heard about sugar based polymer 9. faster degradable and eco friendly . Quality of the product f.Will you prefer such bottles? 10. Do you think more and more eco friendly products needs to be promoted? 8. Other features that provide value added benefit? 6. How often do you buy bottled water? ~ 30 ~ . Accessibility customer? of product to e.d. Are you aware of the benefits of using eco friendly products? 7. It means a lot to us. Such polymers when used for making bottles are non toxic. ANALYSIS Analysis of the responses received by 315 respondents from Christ University 1. Gracias.For what price range will you prefer eco friendly bottles having such added values? o o o o o o o o o o o o o o o o o o o o o o o o o o o Easily accessible Good accessibility Difficulty to access. Hard to find Very satisfied Satisfied Dissatisfied Very dissatisfied Very satisfied Satisfied Dissatisfied Very dissatisfied Yes No Strongly agree Agree Disagree Strongly disagree Yes No Yes No Maybe 30-50 51-70 71-90 >90 Thank you very much for your time and patience.

Would you prefer reputed mineral water companies should use organic plastic for bottle making? ~ 31 ~ .2. Which brand of bottled water do you often buy? 3. Organic plastic is one way to promote eco-friendly products. Do you agree to this? 4.

Factors for buying plastic containers and bottles? a. Brand Loyal ~ 32 ~ . Cost b. Temperature c.5.

Other features ~ 33 ~ .d. Quality f. Accessibility e.

Will you prefer such bottles? ~ 34 ~ . faster degradable and eco friendly . Have you heard about sugar based polymer? 9. Do you think more of such products to be promoted? 8. Are you aware about eco friendly products benefits? 7.6. Such polymers when used for making bottles are non toxic.

Hence Bisleri is popular among people  94% believe that organic plastic should be promoted  87% want that reputed bottle companies go for eco friendly bottles  60% are satisfied with current cost  67% are loyal to their brands  Only 16% are Highly Satisfied with the quality of mineral bottles ~ 35 ~ .For what price range will you prefer eco friendly bottles having such added values? Interpretation We received 315 responses for this survey made.10. the results obtained are as follows  75% of people buy packaged water bottles often and very often (46%+ 29%)  47% buy Bisleri. After gathering and analyzing the data .

BREAK EVEN ANALYSIS FORMULA (Fixed cost /contribution of all the units for the year) ~ 36 ~ . A staggering percent of 95% are aware of eco friendly products and 97% want such products to be promoted more  95% haven’t heard of sugar based polymer  About 76% want such bottles to be manufactured  30-50 is the ranged most preferred by people (57%) Note of Caution: This survey will have all the errors of sampling 6.