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INTRODUCTION

Parle Products has


Click to edit been India's
Master text styles largest
manufacturer Second ●
level
of biscuits and confectionery, for
Third level
almost 80 years. Makers Fourth

of thelevel
world's largest
selling biscuit, Parle-G, and aFifth level
host of other very

popular brands, the Parle name symbolizes quality,


nutrition and great taste. With a reach spanning
even the remotest villages of India , the company
has definitely come a very long way since its
inception.
Conti…………….

Many of theClick
Parle
to editproducts - biscuits or
Master text styles
confectioneries,Second

level
are market
Third level
leaders in their
category and have won acclaim
● Fourth levelat the Monde
Fifth level
Selection, since 1971. With a 40% share of

the total biscuit market and a 15% share of the


total confectionary market in India , Parle
has grown to become a multi-million dollar
company. While to consumers it's a beacon
of faith and trust, competitors look upon Parle as
an example of marketing brilliance.
HISTORY
In 1929 a small company by the name of Parle
products emerged in British dominated India. The
intent was to spread
Click to editjoy and
Master
Second level
textcheer
styles to children and

adults alike, all over the● country


Third level with its sweets
and candies. The company Fourth ●


knew level
that it wouldn’t
Fifth level
be an easy task, but they decided to take the brave
step. A small factory was set up in the suburbs of
Mumbai, to manufacture sweets and toffees. A
decade later it was upgraded to manufacture
biscuits as well. Since then, the Parle name has
grown in all directions, won international fame
and has been sweetening people's lives all over
India and abroad.
Conti…………

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Apart from the Second
factorieslevel in Mumbai and
Bangalore Parle also have factories in
● Third level

● Fourth level
Bahadurgarh in Haryana and inNeemrana
● Fifth level

Rajasthan, which are the largest biscuit and


confectionery plants in the country.
Additionally, Parle Products also has 7
manufacturing units and 51 manufacturing
units on contract.
VISION
The main visionClick
of Parle-G to Concentrate
to edit Master text styles on consumer
Second
tastes and preferences, thelevel
Parle brand has grown from
Third level

strength to strength ever since its ● inception.


Fourth level For fulfilling its
vision they do every batch of biscuitsFifth

and confectioneries
level
are thoroughly checked by expert staff, using the most
modern equipment hence ensuring the same perfect quality
across the nation and abroad.
MISSION

Hindustan Ki Taakat.”
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For over 65 years, Parle Glevel
Second has been a part of the lives of
every Indian. From the snow ●Third level mountains in the
capped
● Fourth level
north to the sultry towns in the south, ●
from
Fifth levelfrenetic cities to
laid back villages, Parle G has nourished, strengthened and
delighted millions.
Various people have various reasons to consume it, some
consume it for the value it offers while others consume it for
sheer taste, For some it is a meal substitute for others it is a
tasty healthy nourishing snack. Patronised by millions for
all this qualities, it is much more than just a biscuit brand.
Little wonder than why is it the Largest selling Biscuit
brand in the World.
BUSINESS STRATEGY

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Second level
An in-depth understanding of the Indian consumer psyche has
● Third level

● Fourth level
helped Parle evolve a marketing philosophy● Fifth level
that reflects the
needs of the Indian masses. With products designed keeping both
health and taste in mind, Parle appeals to both health conscious
mothers and fun loving kids. The great tradition of taste and
nutrition is consistent in every pack on the store shelves, even
today. The value-for-money positioning allows people from all
classes and age groups to enjoy Parle products to the fullest.
AWARDS

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Second level
Parle products have been shining
● Third level with the golds and
silvers consistently at the Monde Selection ever since
● Fourth level
they
● Fifth level
were first entered in 1971. Monde Selection is an
international institute for assessing the quality of foods
and is currently the oldest and most representative
organization in the field of selecting quality foods
worldwide.
BRANDS
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Second level
● Third level

● Fourth level

● Fifth level

palettes, there's something for everyone. And the


tantalizing array of sweetmeats is just the cherry on top.
Know a little more about all the delicious Parle products.
From yummy biscuits to lip-smacking sweetmeats, the
Parle product range is a genuine treat for every snack
lover. The biscuits alone have such variety, catering to
diverse
In biscuits
Parle-G
Krackjack
Krackjack Crispy creams
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Monaco
Second level
Hide Third
andlevel
seek

● Fourth level
Hide and seekFifth

milano
level

Digestive Marie
Parle Marie
Milk Shakti
Myfair cookies
Nimkin
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Second level
● Third level

● Fourth level

● Fifth level
In confectionaries…

• Malody Chocolataty
• Mangobite
• Kachcha Mangobite
• Kismi Toffee
• Kismi Gold
• Orange Candy
• Xhale
In Snacks

• Musst Bites
• Monaco Bites Cheesling
• Sixer.
SOCIAL RESPONSIBILITY

Parle Products with its wide platter of offering of biscuits and sweets like
Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since
1929 is also actively engaged to change & uplift the social face of India. As a
part of Corporate Social Responsibility Policy Parle is keenly involved in the
overall development of younger generation with focused endeavor to built
New Face of India and spread happiness & joy all over .
.
Mommy’s Dilemma
June 07, 05
Parle rejigs Hide & Seek variants again
BUSINESS LINE
Tasting growth in biscuits
Exchange 4 Media - October 21, 04
Best Brand: Krackjack
ET Brand Equity - October 27, 04
A delicious game - Hide and Seek biscuits
Samsat - October 27, 04
Smart Cookie
USP Age - November, 2004
Parle has a very open work culture. Our work
atmosphere is comfortable and relaxed that helps
increase productivity and efficiency.
Group lunches and outstation team-building exercises
that augment inter-personal relations and mutual
understanding are part of our work culture.
We organize discussion forums and training
programs on stress management and employee well
being. Yoga trainings, health check-up camps and
workshops on healthy lifestyle are regular events in
Parle.
At Parle , we are constantly looking for
enthusiastic, well motivated and above all friendly
people to join our various departments. By employing
people from different backgrounds and communities,
we are better equipped to understand the needs of our
customers and to provide a quality service.
If you make the commitment to join our team, we
will provide career opportunities that are second to
none.
Parle Products Pvt. Ltd.
V.S. Khandekar Marg,
Vile Parle East,
Mumbai - 400057,
Maharashtra.
Tel - (022)6691 6911 - 15. Fax - (022)6691 6926
- 27.
For Feedback, email us at - cs@parle.biz
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