Personal Visits Role play – Instructions Scenario: You are a leader with WashingtonCAN.

It is Saturday morning, and you have been assigned to do personal visits with potential WashingtonCAN active members and leaders. The people you are visiting have been identified as “hot contacts”—people who are excited about and/or affected by the issues. They were probably visited by a WashingtonCAN organizer who spent 15-20 minutes with them while door-knocking to tell them about WashingtonCAN campaigns (probably health equity). They may have been visited as recently as a month ago, or even as long as a year ago. Your job: 1. Make a connection – introduce yourself, reintroduce WashingtonCAN, who are they? 2. LISTEN, LISTEN, LISTEN! – for self interest & motivation 3. Agitate, polarize & validate – for their interest & participation 4. Get commitment Current WashingtonCAN campaign: Healthy Schools, Healthy Kids – Soda consumption has been linked to obesity, osteoporosis, an increase in sugar consumption and a decrease in essential vitamins and minerals. Yet most schools have contracts with soda vendors, which can provide schools with as much as $100,000 a year. Under-funded schools, which are disproportionately located in communities of color, often rely on these contracts for much-needed money. Last year, facing a budget shortfall, the Seattle School District decided without public input to allow commercial sales in schools. WashingtonCAN has framed the issue in three ways: 1) healthy and nutritious food is a part of an environment that maximized students’ ability to learn and succeed. 2) Childhood obesity can be stopped, and public schools must do their part. 3) The success of soda lobbyists shows that large corporations have more to say in what goes on in schools than parents, teachers, and community members combined, even when children’s lives are at stake. The demands of the School District are: 1. Ban sales of all foods containing high levels of sugar and fat; 2. Improve the quality and appeal of school meal programs; and, 3. Prohibit contracts with beverage vendors for "exclusive pouring rights." • • • Key commitments: Become a member of WashingtonCAN. Turnout to the next School Board meeting. Sign a petition to the School District. Instructions: • Each group will have 4 participants – two teams of two people. In your teams of twos, one person should take the lead and the second should write the responses to the questions on the “Personal Visits Worksheet” • The other team should just listen & pretend they are not there (until it’s time to give feedback).

• • • • • • •

As you move to the next home, switch leads so that each participant gets a chance to do one personal visit & to get feedback. You will visit four “homes” in this role play – with a new person leading each personal visit. HAVE FUN!!!!!

Timing for each personal visit 10 minutes for personal visit. A bell will ring after 9 minutes & you have 1 min to wrap up. The bell will ring again when you must STOP to debrief. 3 minute trainer debrief – Bell will ring after 3 min. 1 minute to go from 1 personal visit to another

Personal Visits Trainer Notes Stay in character as much as possible, be clear about your character’s issues before beginning and if things come up not provided in the role, improvise. 10 minutes for each role play, 3 min. to debrief. Debrief instructions – be direct, you only have 3 minutes • Ask participants to evaluate themselves • Give specific feedback on what participant did well • What can be improved & SPECIFIC suggestions how they can improve. • Did they clearly introduce themselves & the purpose of the visit? • Did they make a connection? Learn about you, identify your issues? * If time, invite others to give feedback. Potential Personal Visit issues: Issue Speak too much Didn’t find issue Didn’t make personal Connection Didn’t connect issues with The organization & campaign Didn’t agitate! Didn’t move to commitment Or action. Suggested improvements Ask open ended questions, ask follow up questions. Listen, allow silences Ask probing questions on issues. e.g. Do you or anyone you know not have health insurance? Relax, smile, and be friendly. Chit-chat. Tell them a little about yourself too. Take opportunities to validate their issue, connect it to the org, Campaign & what they can do. Validate issue, affirm that others have similar issues, it’s not right! Communicate importance & value of their participation Ask DIRECTLY for a specific commitment, participation.

Home #1 Constance Woods You are a 40-year-old white woman who is a post office worker. You have lived in Seattle your whole life, and you have lived in your house for 15 years. Your husband John, who passed away unexpectedly two years ago, was Native American and worked on the railroads. You have two children – Michael, 10 and Mary, 15. Michael & Mary are both part Native, so you have some understanding of racism. You are extremely grateful that you have a decent job with good benefits, but raising two kids alone is tough, and you really rely on the schools to be a safe and healthy environment to learn and grow. You know that your kids need nutritious food to grow, but sometimes it’s hard to make sure they aren’t eating a bunch of junk. You don’t really know what kind of choices they make at school with the money you give them for lunch. You have been noticing a change in Michael just recently. He seems to be putting on weight and is moodier than usual. You’re concerned about what could be causing these changes, and wonder if maybe it could be what he’s eating. You are somewhat skeptical about whether you can make a difference, but you are very willing to pay dues for $30 if asked for membership. If the organizer gets you angry and worried enough about Michael’s situation, you sign up to come to the leadership conference. If the organizer asks you for other connections that you have or who else you know to join, you yell for Michael to come downstairs to become a member & to come to the leadership conference too. Home #2 James Johnson You are a 24-year-old African-American man. You have lived in Seattle for 5 years. You are a part-time student at the local community college, and you are working your way through school as a cashier at Wal-Mart. You get paid minimum wage, can barely make ends meet, but are determined to finish school. Your work at Wal-Mart has made you pretty angry at big corporations and their disregard for people and communities. You have strong opinions about politics, but don’t have much time to get involved unless you think that there are specific things you can do and that you believe in the values of the organization. You like action and doing work, but can’t stand sitting in a lot of meetings. You vote, and while you understand why people give up on voting, you think it’s especially important for people of color to have political power. If asked to make a commitment to become a member, go to the School Board meeting, etc., you make a lukewarm commitment, “sounds interesting, we’ll see.” If the organizer re-agitates, asks you directly for a commitment, you tell them that you just want to know a little more concretely what you will be doing. Once they explain a little, even if it’s not detailed, you tell them you just want to know you’ll do some real work not just be in meetings. You become excited, and make a real commitment.

Home #3 Janet Perez You are a 37 year old Latina. You just moved to Seattle six months ago from Spokane with your partner, Carol. You are unemployed and looking for a job. Carol just found a job as a receptionist in a law firm. She’s not thrilled about the actual work, but the people there are nice and it’s a job. You have been a social worker, and have been for the last 10 years. You’re a little burnt out on social work, but for economic reasons, may go back to that. Because of your education and work history, you know how critical it is for children to get a good start, and that includes access to nutritional food. You also see how much harder it is for kids of color to succeed because they aren’t starting with the same opportunities as white kids. You and your partner have been discussing having children recently. Neither one of you is getting any younger, and you both feel like the window of opportunity is rapidly closing. You are torn between having a baby and adopting, but you both agree that you really would like a child. You have been paying more attention to quality of the local schools lately. If the organizer shares what WashingtonCAN does and makes it sound like you’ll have an opportunity to use your knowledge on the subject, you become interested in getting involved. You care about the issues, and are willing to take action, and you have some extra time on your hands because you’re unemployed. The social aspects of becoming involved also interest you. You really like people and are good with people. If asked, you’re willing to become a member for $25 now, and if given the option to make a pledge, you’re willing to pledge another $25 in six months. If you’re told about the School Board meeting and how many people will be there, you get very excited, register, and even ask if you can help recruit other people to come. Home #4 Irene McNealy You are a 62-year old grandmother of two children, a three year old and a four year old. You’re very concerned about the community that they are going to grow up in. Things are so different these days; the city has gotten so big and kids seem to have a hard time growing up to be successful, contributing adults. You watch the news and have heard stories about how the schools are struggling to make it with the budget cuts. You don’t approve of kids eating candy and drinking soda all the time, but you also see that the schools need the funding. You are very torn between wanting your grandkids to get a good education and not wanting them to be unhealthy. You live on a fixed income, but if asked, and given an option, you are willing to join for $2/month and are willing to give $5 today. You are skeptical about attending the School Board meeting, it just really isn’t your thing. If asked, though, you are more than happy to write a letter to the School Board and the newspaper expressing your opinion on the issue.

Sign up to vote on this title
UsefulNot useful