The imaginary is rightly called a power of contestation and of
creation. Insofar as such a power wields images drawn from practical processes and dry abstraction, it is assumed from the first that we are able to evoke such images. This faculty, which can be compromised by certain developments and types of culture, must first of all be named. Let us call it, as Charles Fourier might have done: image-evocative power. By postulating its exis- tence, we are acknowledging the fact that we notice it, and acknowledging the links that attach it to Nature. But we are also noticing the things that threaten it in an era of technology which tends towards analytical reduction and operational formalism.
THE THREAT
To demystify is indispensable. To de-form or to dis-colour would
be fatal. The demystification of our time can lead to disenchantment: up that to stage, there is nothing to fear. One needs no illusions in order to desire, to want and to evoke. But-and this is more dangerous-they can go so far as to disfigure life, to depersonalize Translated by M. S.
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it. This is what would happen if individuals were to lose their personas, that is to say their masks and their voices. Life would lose its individuality in a world deprived of participants, or actors, and of stage settings. For the same process threatens subjects, objects and landscapes. Now where would we be without our identity, on a stage which could no longer be called by the profound term given it by Paul Klee, &dquo;the theatre of nature&dquo;? What would we do if action did not cover the nudity of our flesh and did not cause desire to put our schemes into action? It is the flamboyance of a call that sets us moving, like the red flag of the revolutionary or the matador, a call that rouses our red blood and answers it. But for there to be an appeal, there must be visual, auditory and tactile images; and the configuration of things around us and within us must be not a diagram but a face, not an environment but a landscape. But what is to happen to images at this stage in the industrial revolution, when all forces must be resolved into their ultimate elements before they can be activated, when all corporeal elements become abstractions, when reality, sinking lower and lower, further and further from immediate apprehension, tends to become a connection, an idea, a figure?
MUST HISTORY BE DEHUMANIZED?
If there is any field in which this change can be observed, it
is that of our ideas about history, that great thing, or great word, which, in the mouths of 20 th-century men, almost up to our own day, had become synonymous with Providence. History and historical humanism disgust many of our contemporaries, who are not invariably mistaken. Henceforward we will no more be able to endure anthropomorphism in history than alexandrines in poetry. Have we not travelled far from the history of our youth, from De viris illustribus in which we construed the deeds of ancient Rome? Far, alas, from Michelet, he who adapted Plutarch to the sans-culotte taste? We must admit that that sort of history depended largely on personification. Ghosts were made to speak: kings, generals, Jacques Bonhomme, the Third Estate, and other Fabricius figures. But what have they to say to us, who must free ourselves of the fusty relict of ancient and
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modern, not to mention the future? The objection is justified up this point, and, more or less, accepted. to Let us go further. Not only individual heroes, but collective masks are incriminated. The situation must be depersonified, but so too (why not?) must groups. In reality, like individuals,
nations, or classes, cultures sin in that they are articulate subjects,
they wear masks and have personalities. Why should not they too be changed into ideas, relationships and figures? Some people go even further. They actually proscribe any recourse, I will not say to naivety, but to life, which they accuse of empiricism, of &dquo; non-scientificity.&dquo; Now I should like to show that this is going to unwarrantable lengths. Even in our analytical era, when all objects, actions and forces are resolved into abstractions, which are the only suitable means for transforming them, when this reduction, which must of course be a unitary one, unites the diversities of the earth and of our own contingencies in a uniform reason, even now we must mobilize life by resorting to warmth, colour, savour, sound-in short, to images. This must be for us the compensation of abstract developments, but it also provides the latter with nourishment. The progress of the logical form is balanced and upheld by that of the emotive form.
NATIVITY/ARTIFICIALITY We must not of the artificial naiveties I have course resort to
already mentioned, all the suspect individual and collective ghosts
which people our art galleries, rather as that bronze of Barbedienne ornaments the mantelpiece in Sartre’s hell. No, it is no longer a question of beautiful &dquo;subjects,&dquo; as they were called, made of plaster or biscuit-ware, placed on the mantelpieces of history. We must be concerned with true personifications. Which? Those, I repeat, which, stripped of the false naiveties of tradition, are based on a true nativity. Where are we to go for such a nativity if not to Nature, whose very name, in Latin as in Greek, implies a vital deployment in the direction of form? To use the words of Eluard, nature is an inexhaustible &dquo;gift to the eyes.&dquo; But henceforward we must know that this process of feasting the eyes involves many levels, which correspond to
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the growing complexitiesof technical progress. Whether we wish it or no, almost never now firmly set foot upon new- we can born images. They elude us in our lands, where nature, in the specific sense that the term now takes on, is said to be shut in parks, as culture is shut into &dquo;houses.&dquo; True, we have slumbering within us a precious legacy, ours since paleolithic days, if not earlier, and always at our disposal if we want to rediscover elementary powers. This wealth will not leave us so soon! But it tends increasingly to hide behind protective barriers: archetypes, subconscious, mythology, while the levels which immediately surround us are increasingly factitious. Thus Milton’s Paradise Lost is opposed by an artificial paradise, more in the Hegelian than in the Baudelairean sense of the term. The factitious must give rise to the greater part of our nativities. There are of course human faces, which spontaneously make signs to us, group personalities too, and landscapes, for some remain, and also &dquo;motifs,&dquo; as painters call them when they designate an ensemble of meaningful features. When such ensembles appear in language, they are of necessity more subtle when they involve groups of ideas rather than visual features. Nevertheless, they are connected with images because they push before them images, impulses. Is not the image an idea which has been made sensible to the heart? It is an abstraction, if one likes, but recreated as a figure and taking on an appearance compatible with man’s desire, caressing and, if one may say so, caressable. These faces, landscapes and ensembles are regroupings of distinctive features, which have themselves become a distinctive feature. They are the scales of this universe which ceaselessly changes around us and which we must ourselves change in order to come to grips with it. In the civilization to which we are coming today, with its computers, its cybernetics, its calculations of ever-increasing complexity, its deadlier and deadlier formalizations, we are running the risk of dissolving these features, and even of making our points of contact with the universe disappear. Artists are
already aware of this danger, as are painters and poets. Painters
now scarcely dare be figurative. True, they abandoned the imitation of so-called reality the better to liberate the imaginary element and the image-evocative power. It is in this respect that
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they are more advanced than poets-or at least some of them are-for poets are on the horns of a so-called dilemma between the elements of song in poetry and the elements that should be disciplined. But this is not really a dilemma, but simply an unevenness.
THE COMPENSATIONS OF TECHNOLOGY’S IMAGE-EVOCATIVE POWER
Although we are today entering a desiccated phase of technological
development, we have been through other phases, and every time an inherent tendency to compensate, to balance out, due no doubt to the affinities between people and things, has caused every new development of the machine to correspond to a new burst of
images. The events surrounding the first industrial revolution are
proof enough of that. Naturally, we know more about the earlier than about the present-day revolution. We can place the initial upsurge of technical inventions in a specific setting, and date it to within a few years: It happened at the beginning of the last third of the 18 th century, and began in England. A generation later,it moved to France, and elsewhere on the Continent. It is singular that in or around 1770, when essential equipment for the development of factories was being invented, the Voyages of Captain Cook were being circulated amongst the cultured public. At this time, too, a new descriptive language was evolving. Within the space of a few years, Paul et Virginie and the discovery of the lands of the South balanced the invention of the mechanical shuttle. And do we not find a similar tendency to balance at each phase in man’s development, a tendency which, albeit painful and slow to overcome discord, can yet be observed on an historical scale? When George Friedmann published his work on piece-work, in which he emphasized ideas that he had already developed in his work on Taylorism, to show the growing dehumanization of the worker in a factory chain, I pointed out to him that, chrono- logically at least, it is the industrial revolution that provoked and made it possible for contemporary man to resort to nature and to his own nature, to capture them with increasing immediacy in art, to postulate their importance with increasing violence, spurred on by hope. 90
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If this be true, there is a parallel between the rise of
technology in our civilizations, the resurrection of the planet as
such (this is what decolonization means for us), and the deepening of our artistic sensibilities and expression. And this humanization of Nature and naturalization of man, the end assigned by Marx to socialism, comprise not only the reconstruction of social relationships, seen from an economic angle, but also a defence and illustration of images, and of their relationship with social structures and techniques of production. Similarly, the deserts of uniform well-being offered us by the consumer society are not less deadly for our future as human beings than imposture, oppression and inequality. If the theme of the death of God, that Nietzschean theme of 1880, seems today to be extended and outdone by a theme which is much closer to us, that of the death of man, or at least of humanism, history presents us, de iure and de facto with possibilities of resistance and of hope. Let us present our case more boldly. At the present stage of technological development, characterised by the all-importance of formal analysis and the advance of automation, there correspond, de facto and de iure, new methods for reinstating man. One of these is the resurrection of the image, that is to say savour, colour, in short the vibration of things within us, and of ourselves in the universe.
WORK, SEEN AS A &dquo;FACTOR&dquo; AND AS A HERO
Let us not be deceived. Although it dispossesses anthropomorphism,
such a moral conclusion can always be drawn from history. But it will not reduce history to a progressive or violent readjustment of production ratios. It even suggests that production postulates broader definitions and a more open stating of the problems. &dquo;There is a critical line between industrialization and the scientific and technical revolution, beneath the surface of the continuous toing and froing; this line reverses several of the norms and proportions of the material and cultural development of society.&dquo; Reverses: is this a reference to the notorious hierarchy of structures and superstructures, which relegates all our imagery among the latter? However that may be, we are going to pass fearlessly over the critical line that Radovan Richta speaks of. Let us examine one of the most stimulating personifications of
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history, which to this day has not ceased to feed the hopes of millions of men, but these hopes must in the end be adapted to the analytic era. There is no better illustration of what we intend to show here than this reexamination and transposition. Socialist humanism requires for the &dquo;work factor&dquo; the complete restitution of its rights. In particular, the Marxist thesis shows that in the formation of capital, work is of supreme importance. A collective personality, the working class, is thus the creator above all, although economically it has been dispossessed of most of its fruits, and politically it has been deprived of the initiative and the primacy it deserves. But the &dquo;work factor,&dquo; if one looks at it more closely, rests on a conception of causalities which is still a mechanistic one. It relates to the clear determinism of the steam-engine: the push- rod, the piston, the shining steel gadgets, fed by coal, whence suddenly, by muscular effort, a dazzling flow of metal upsurges, a sort of fulfilment that is immediately confiscated. Now causality, in our technological world, is not what it was in 1770. Today, the effect is produced by electronics, which set in motion mechanisms that are scarcely visible, beyond the reach of physical effort, insensitive to touch. It is the definitive result of the correspondence between subtle signals within systems. If we extract from this system (increasingly manipulable by the intelligence), no longer relying on brute force but on abstract deduction, its component parts: the motivating force, the raw materials, and finally the molecular structure, we realize that these elements are simply manipulated with a desired result in mind by both human labour and technological invention, and also by the consumer’s money, his selections, not to mention his needs and wants. These transformations are incredibly much more complex and mediate than those of manual labour. The analysis cannot stop at the simplistic configuration of production &dquo;factors.&dquo; For, whatever their share in the proceeds, the workers administer, transmit and stimulate forces emanating from within them, just as engineers and capitalists do. Within them? That is so indeed: deeper in than the depths of the mine and the horizon of raw materials. From chemical reactions, themselves drawn from molecular propagations. And from the appropriation of earthly space, which reconstitutes the
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adventures of the explorer and the exoticism of landscapes in terms of production. Can we assess the industrial energy and the creativity of the workers in 19th-century England without taking into account the geography of the world which nourished them and on which they exerted their influence? But who had organized that world? It would be an insult to reduce the history of the period to a single factor. And what place must one assign to invention at a period when material and above all muscular labour was giving way more and more to other effective measures? Besides, everyone knows that the value of a production system closely depends on a number of aspects outside the scope of production, connected with ideology and culture. But although by analysis we can get beyond the bounds prescribed by 19 th-century socialism, in accordance with liberal thought on this chronological type of analysis, does this mean that our epoch will destroy the workers? On the contrary, let us admit that they remain, as do peasants. This is true despite
evolutionary factors which restrict their statistical weight in the
nation. Although the workers have less influence as conventional factors, they remain as images of the Promethean power of man, a silhouette standing between the elements he draws from nature and the products he draws from it. This is not a question of archetypes, but of projects. This is so true that our attitude towards this contestable factor, but true hero, varies according to the very images we use to bring him to life. When Engels described the working class in Manchester, he contrasted the factory worker, miserable immigrant from the villages of Ireland, with the happy craftsman of yesteryear, the apple-cheeked peasant of Merrie England. But at that time it was still a question of physical labour. Nowadays we think more and more of other types of work, involving white- collar workers, technicians and intellectuals. The characteristic type is no longer the unskilled labourer of 1850, nor is he the man in the assembly-line, characteristic of the 20s. He has already become an operator. Because he stands half-way between manual and more abstract images, he appears as the incarnation of the type. It seems as though our sensitivity to the collective personage of the worker stabilises itself at different levels, and obeys different motivations according to the period, in view of the
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relationship between real processes and the images that production evokes. There is a limit to this evolution. One day, when complete industrialization and automation have reduced the manual role to an asymptote, will we not have a completely different conception of the Promethean gesture? Might we not, perhaps, derive it from the astronaut? I think not. The gesture of man, striving against nature, pushing his project before him, will always be singled out. True, this image changes from epoch to epoch; but it remains true to the basic human silhouette. If this be true, the manual worker is no longer a mechanical and mechanistic mass of causality, as he was in the 19 th century. But there still remains a constant element in the symbolism and imagery, the most directly-felt link between the natural bases of man and his aims.
FACES OF THE UNDERDEVELOPED WORLD
This also applies to men in underdeveloped countries. If the
effort of the factory and field worker evokes in us imprescriptible images, what can one say when this man carries on his shoulders the weight, not only of the destiny of human and personal manufacture, but also of diversity? The Afro-Asian militant has introduced into world history colours, images, landscapes which were previously unknown to or suppressed by most people. Hence, as we can see this very day, the privilege attached to silhouettes whose existence the previous generation never suspected: the autochthonous pioneer of steppe or forest, the partisan setting in motion the logistics of nature against the aggressor, the coloured intellectual revoking intolerable hierarchies in the name of true world reason. The world system which underlies these gestures has much more value and is much more effective than the one built up by Western civilizations. The images, too, have more variety and point. In the era of analytical dissolution, a new rationality, both provoked by the rigorous analyses to which we are constrained, and existing in spite of them, restores man’s hope by giving it a new colour.
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Another idea which appeared about ten years ago, and which supports the theories adduced earlier, is that of the importance to be attributed to the interplay of social images, and particularly to those by which society acts itself out. Jean Duvignaud has emphasized what he for his part calls theatricality-a word one may object to. Life echoes itself in masques, actions and stage decors. To be purified, as Aristotle with his catharsis claimed? Rather let us say to revel in itself and to increase itself by reduplication. This is why the theatre, which the whole of western tradition had confined within a box, the stage setting in the Italian style, which was itself enclosed within another box, or theatre, is now prompted by a new anxiety to emerge into the street. As corollary to this, the sociologist of today is constantly a aware of spectacular effects. The economist analyses what he calls the demonstration effect. He must take into account some manifes- tations that moralists disapprove of, as do social apostles, but whose part it is dangerous to minimize. The overlord of an indigent population may, as it were by proxy, possess himself of all the riches and beauty that the community could hope to enjoy: from the point of view of justice, he is fulfilling a regrettable function, taking shocking advantage, and his privileges should be suppressed. However, his function does exist. It can and must be transposed. Woe to the society which seeks to dispense with spectacle and demonstration! True, scandalous elements of inequality remain between individual members of prosperous societies, and greater ones still between different world societies. But here and there one can glimpse the satisfaction of a need as such. Who knows if one is not approaching another regime, that of desire, no less strong as a motivating factor than necessity? The subject of desire plainly abuts on that of the image. They both profit from the contemporary expansion of well-being, which restricts the influence of the morals of poverty, and of the failure of the reductions which, purely in the sphere of production, set out to keep a hold over man. Man increasingly appears in the world as acting and acted upon, not only by means of production, but also by eroticism, merriment, aesthetics, in short, 95
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by a group of categories whose insertion into nature and whose elaboration by society is not exclusively the result of technology, but also that of semiology.
MEANING OF THE AUDIO-VISUAL ELEMENT
In his Civilisation de l’image, Dr. Fulchignoni has recently given
a striking description of the ever-faster, ever-intenser exchange between man, his technical milieu and images. Wireless, which restores the spoken word, the cinema, which reacts typologically to so many types of behaviour, audio-visual education methods, these new teaching techniques or techniques of evocation which bounce back to us off artificial satellites, literally bathe us in a flood of formative images. The man of tomorrow, technological man, once baptized &dquo;man of the eye&dquo; because during the Re- naissance he had invented perspective, will perhaps be &dquo;man of information-theory or cybernetics,&dquo; or, and this is even more likely, &dquo;man of the multiplication of life&dquo; by sound, shape and rhythm. This modernimagery acts like the avant-garde theatre. It wants not merely to be perceived, but to be lived through. It is no longer derived from performance, but from participation. It enters inside us, it modifies us. Mass communications should refer not only to communications on a massive scale. It should also mean mass impregnation, collective creation, a new mythology. At one time the spread of the written word, through printing, had a colossal effect on the development of minds and on the dynamics of social relationships. How can one assess the more pressing requests, the more global involvement poured forth, transmitted or received at all hours of the day and almost of the night, by all the radios, all the aerials, all the screens in the world...
FROM BODILY FORMS TO THOSE OF ART
The human body itself is involved. Nowadays it adds its own
most direct language to the ever more piquant suggestions of clothes and fashion. While the cosmonaut in his space suit races forward, nudity, the other side of the medal from that thickly- wadded garment, is becoming widespread. Instead of being
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confined within four walls, or between the pages of specialized magazines, this nudity comes into the open, becomes a form of social aesthetics, suggests a type of morality, sets itself up in opposition to collective dishonesty, as a challenge flung at artifice and at the consumer society. -
At a period when industrial progress was still regarded with
conviction, Marcel Mauss wrote his Techniques du corps in which sexuality was merely the subject of a chaste allusion. For sexuality alone is not the source of so many manifestations: far from it. Dancing, which has become a social phenomenon, the ritual of undressing in the summer, the profane or revolutionary liberation of these bodies (it would be wonderful if some day a study as penetrating as Mauss’s could be devoted to this
subject: and this study, like the earlier one, would be of
contemporary relevance), these are the manifestations in question. Artists had always sought after this carnal element to counter- balance the overwhelming element of factitiousness. We repeat that they had done so during the first industrial revolution. They are still doing so, and their methods become increasingly exacting, elaborate and hunted. True, painters have in general stopped reproducing bodies and landscapes. But they have taken their research and creativity much further than their predecessors. And this is just what society wants of them. For despite certain appearances, the industrial civilization attributes to art an increasingly important role. Aesthetics are far from being a survival from ancient times; nowadays they seem to have taken on a sociological importance proportional to the thing that menaces us. This magnification is not, of course, altogether satisfying. The fact that painting, for example, is becoming an economic symbol, a stock, rather than a vehicle for beauty, is distressing. But this prosperity in the
painting market, as one says, this proliferation of the painter
who is above all an image-builder, seems to me to provide a new confirmation of the ideas expressed above. Just as the modern painter does not need to be figurative to be a figurator, he does not need to be talented and upright in order that he and his work as a whole, and its function, should represent a world in the process of creation. The things that are true about painting are true about the others arts too, and in particular of the poem. &dquo;Figuration is a
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term used to designate the ensemble of elements that figure,&dquo; proclaims Michel Deguy. &dquo;In poems, things rise up. Apparition, according to an appropriate logic, in this setting in which every- thing figures,&dquo; because it is endlessly drawn from the &dquo;burgeoning of nature.&dquo; There will be no more happiness if the ability to receive the earthly, in its figures which change in themselves through the changes that they allow, is destroyed.&dquo; Long ago Hegel had analysed in depth the role of the artistic message. &dquo; Just as in talking of the exterior of the human body, we have said that all its surface, as opposed to that of the animal world, reveals the presence and the beating of the heart&dquo; [it becomes a signifier ] , &dquo; speaking of art, we say that its tasks is to make the phenomenal and the evident become the eye, seat of the soul, making itself visible to the mind, at all points on its surface.&dquo; Thus a painting is not simply my eye looking at it; it is also itself an eye looking at me. In Aeschylus’s Agamemnon, the chorus describes the distress of the betrayed husband, suddenly blind in his palace. Eumorphôn de Koloss6n... etc. &dquo;For him the fair-formed statues have lost their grace. When eyes are lacking, Aphrodite fades away altogether.&dquo;...
IMAGE AND NATURE SECOND
If the work of art has ceased to have meaning because Helen
has gone, les us also fear that a social system, even an effective one, even a &dquo;just&dquo; one, will be meaningless as long as it does not make the world within it as well as the world around it into a look exchanged with us. The increasingly important role of images cannot be dissociated from the most historical aspects of praxis. It invades praxis as much as it is invaded by it. It is not one of the least surprising features of our time that the all-powerful industrialization seeks a new development of images. The present generation finds that these images are more expansive and more real than the things to which &dquo;reality,&dquo; the &dquo;concrete,&dquo; &dquo;basis&dquo; or &dquo;structure&dquo; were reduced only thirty years ago. The very fact that this latter word owes such a reputation to formalism is noteworthy. It does not matter that the interpretation given by formalism to form sins through abstraction and reduction. It is instructive to note that &dquo;structure&dquo; is used nowadays most frequently for mathematical
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or other forms, whereas even recently the term was most often used of the economic framework of society. This semantic evolution does not merely indicate a change in knowledge, but, we feel, a change in historical reality itself. The latter’s abstract armatures, accessible to new methods of action, and also its expressive surfaces (if one can use the term) seem at least as important as the material determinisms stressed by several generations of scholars and militants. These expressive surface are increasingly important both from a scientific and a practical point of view. In their capacity as sensitive soundings of the deepest of movements, as messages loaded with plenary information-for him who is able not only to feel but to decipher them-they present us with the same problems of qualification and practical decision that were once provoked by a different order of ambiguity. The struggle of our age is no longer between true and false, which so deeply torments mankind, no longer between the effective and the ineffective, which a positivist generation, and the West in general, claimed as their universal criterion. To such struggles there is now added another. In the flood of images which assail us, we must distinguish between the meaningful and the insignificant or fallacious. Can we not see the words of H61derlin: &dquo;Man lives poetically on earth&dquo; not as the expression of romantic nostalgia but as that of the utopia of the analytic age? However that may be, it is certain that in rejecting outdated anthropomorphisms, we must not lose sight of these correspondences between man and nature which the advance of knowledge as of action can only make more intimate and even more rigorous. True, rigour can be misused, as a denaturing and dehumanizing element. The expansion of the image helps us to fight this danger. But we must admit that this fight can no longer be naive. For the
settings in which we act out our lives, those groups of perceptions
vigorously stressed and standing out themselves as vociferous identities, all this is profoundly disorganized and re-manipulated by technology. Spontaneous groupings, straightforward landscape views of ourselves and our history, are becoming rarer and rarer, and direct impressions or empirical approaches usually fail to grasp their meaning. The true landscapes of our time arise from secondary bodies,
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which analysis rebuilds, having destroyed the first. It rebuilds them from our modernity, and roots them once more in a nature which likes to hide, as Heraclitus said, but which also likes to be revealed. The images that have formed the subject of this study are thus in many respects an extrapolation from nature and from our own natures through history and according to our factitiousness. They are also simulacra, instruments of a
passage from genre to genre, of a metaphorism between categories
of existing things, without which all social dynamisms would disappear. CONCLUSION
Some of the ideas argued in this study can be schematically
summarized as follows: 1) The form, commonly understood as an abstract structure of reality, can also be defined as a face breaking into the depths. 2) This face, or rather these faces, of a diversity inherent in the world and in ourselves, must today be constructed rather than welcomed, for we are busied with, and busy ourselves with, increasingly mediate elaborations of the world and of ourselves. 3) The dialectic of form and content, or of analysis and experience, which is essential to our epoch, is not only a question of being seen or of truth, or of functioning, but one of meaning, of sensuality, of play. 4) It is not only through work than man humanizes nature, but he humanizes it and re-natures himself in one, chiefly by exercising his image-building faculty.
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