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On Page Optimization – Basics You Need To

Understand Before Hiring SEO Company In

Author : Ayan Saha ( Piama Media Labs )

In Today’s Digital World Website Can Be One Of The Most Important Assets To Generate Leads And To
Get New Customers. There Is No Need To Tell How The Website Can Benefit Your Business. We Know
That You Are A Serious Businessman And Already Have A Website For Your Business. But Having A
Website Is Not Sufficient, If No One Is Visiting Your Website Then Your Website Is Of No Use. If You
Want More People To Visit Your Website So That You Can Convert Them Into Customers, Then You
Should Know A Few Basic Things About Google Ranking Such As On-Page SEO And Off-Page SEO. If
You Are Thinking To Hire Any SEO Company In Bangalore For On-Page Optimization, Then Read
This Article Which Provides You A Complete Guide About On-Page SEO.What Is On-Page SEO And Why
It Is Important
You May Have Heard The Term ” On-Page SEO ” May Time Or You Might Be Hearing It The First
Time. So Before Digging Deep Into It, We Must Know The Importance Of On-Page SEO And Why You
Require It For Your Website.
Every Business Wants To Use Its Website To Get New Clients And To Increase The Revenue Of Their
Business. Also, Potential Customers Will Get To Know All About Services After Visiting Your Website.
But The Hard Truth Is Many Businesses Fail To Grow Business Using The Website Because No One
Visits Their Website.
The Basic Thing To Understand Here Is If Your Website Doesn’t Show In Top Pages Of Search Engine
Results Then You Will Not Get Any Visitor To Website From Search Engine. If You Want Your Website
In Top Rankings Of Search Engines Like Google Then There Is Nothing More Important What On-Page
SEO. If You Want To Hire Any SEO Company In Bangalore Then You Must Know At Least Basics Of
On-Page SEO So That It Will Be Easier For You To Tell Them Your Requirements.
Most Used Search Engine Google Has Set Different Parameters To Rank Web Pages Related To Specific
Search Queries. There Are More Than 200 Factors In The Google Algorithm That Google Considers
Before Ranking Any Web Page. On-Page SEO Is Nothing But Optimizing Your Webpage In Such A
Way That It Full Fills All Parameters Which Google Looks On Any Webpage To Rank It Higher In The
Search Result.
The Big Difference Between On-Page SEO And Off-Page SEO Is That All Changes And Optimization
Did In Webpage Or Website Come Under On-Page SEO And Whatever Optimization We Do Outside Of
Our Website Is Off-Page SEO, Such As Social Media Sharing, Posting Your Website Link On Different
Forums Is Part Of Off-Page SEO.
Basic Parameters Of ON-PAGE SEO
We Have Understood That What Is On-Page SEO And Its Importance. Now Let’s Know What Are
Different Parameters In On-Page SEO And How They Affect Search Engine Ranking. These Parameters
Are Related To The Webpage, Which You Want To Rank In Search Engine Results For Certain
Keywords. Also, These Are The Most Important Terms In SEO, That You Must Know Before Choosing
Any SEO Company In Bangalore For The SEO Of Your Business Website.
#1. Keyword Optimization –

In Simple Words, Keyword Is Nothing But The Main Word In Your Web Page For Which You Want To
Rank Your Web Page. For Example, If You Are Writing A Blog Post And Want To Rank That Blog Post
Or Webpage To Rank On The First Page Of Google For A Specific Keyword. Then You Should Use That
Keyword Properly So That The Search Engine Will Understand Is Your Web Page Is Providing
Information About That Keyword. If You Are Hiring An SEO Agency Then You Can Ask Any SEO
Company In Bangalore About How They Will Do Keyword Optimization For Your Website.
To Let Know Search Engine About Your Main Keyword Here Is How You Should Optimize Your
Webpage For That Keyword.
 Write The Content Around Your Targeted Keyword.
 Repeat Your Main Keyword Multiple Times In The Content.
 Maintain Keyword Density – Even If You Are Using Keyword Multiple Times In The Content,
But Don’t Overdo It. Although There Is No Hard And Fast Rule About How Many Times You
Should Use Your Keyword. As Per SEO Standard, You Should Not Have A Keyword Density
Above 2.5%. That Means To Use Keyword 25 Times In 1000 Word Webpage.
 Use The Main Keyword In Title Tag And Meta Tag.
 Use The Keyword In H1 Heading And H2 Subheading.
 Use The Keyword In Image Alt Tag.
 Highlight Your Keyword Once Or Twice. Although It Is Not Necessary But May Help Google To
Understand Your Main Keyword.
 Use LSI Keywords Throughout Your Content. LSI Keywords Are Latent Semantic Keywords
That Are Related To Your Main Keyword Or Have The Same Meaning.
 Don’t Do Keyword Stuffing. Putting Keyword Forcefully Into Content Is Called As Keyword
Stuffing. This Will Have A Bad Impact On Your On-Page SEO As Google Is Intelligent Enough
To Know Whether You Are Writing Naturally Or Putting Keywords Intentionally. So We
Recommend To Use The Keyword Naturally And Only Use Where It Is Necessary.
#2. Title

The First Thing People Look In The Search Result Is The Title Of A Webpage Or Blog Post. The Title Is
Also The Main Parameter On The Webpage Which Tells Google, What This Webpage Is About. For That
Webpage Must Use The Title Tag So That Search Engine Crawlers Will Easily Understand What Is The
Title Of Your Webpage And What It Is About.
Using The Title Tag For Your Webpage Is Necessary, But Also What You Write In The Title Tag Is Also
Important, Because That Will Be The Title Of Your Webpage. Even Though “Don’t Judge Book By Its
Cover” Is True, People Will Judge Your Web Page Based On The Title Of The Webpage Which They
See In Search Engines. Even Though You Rank Well, How Many People Click On Your Title And Visit
Your Website Is Depend On How Catchy And Relevant Your Title Is.
Using The Main Keyword In Title Tag Helps The Search Engine To Know That This Is Your Main
Keyword And Google Will Try To Show Your Webpage On The Top Of Search Engine Result If Anyone
Is Searching About That Keyword.
So When You Are Working With Any SEO Company In Bangalore To Get Better SEO Results, Then
Tell Them To Use Catchy Titles For Your All WebPages And Blog Posts.
#3. Meta Tags

Meta Tags Are Used To Provide A Short Summary Or Short Description Of Your Webpage. When
Search Engine Crawlers Visit Your Webpage, They Identify The Meta Tag Used The Description As A
Meta Description Of Your Content. It Tells The Search Engine, What This Content Is About.
Also, The Search Engine Picks This Description And Show It As A Snippet For Your Webpage On The
Search Engine Result Page. Although There Are Many Debates About The Direct Impact Of Meta
Description In On-Page SEO, It Certainly Helps In An Indirect Way. It Is Shown As A Snippet In The
Search Result, So It Highly Affects On Click-Through Rate (CTR) Of The Webpage In The Search
Results. If You Write A Good And Catchy Meta Description Then It Will Definitely Improve CTR.

#4. Headings H1 & H2

Proper Use Of Headings Is Necessary For Good On-Page SEO. There Six Headings H1 To H6 In Html.
For On-Page SEO Of Any Webpage Headings, H1 And H2 Are Considered As Most Important. Heading
H1 Should Be Used At The Beginning Of The Article And It Should Contain Your Main Keyword. You
Must Use At Least One Subheading In H2.

#5. Image Optimization

Search Engines Or Google Loves The Content And Web Pages With Rich Media Like Images And
Videos. But There Are Some Important Things Which You Should Consider While Using Images For
On-Page SEO. If You Can Connect Your Main Keyword With The Image Then It Will Be A Strong
Signal To Search Engine And Helps In On-Page Optimization Of The Webpage. This Can Be Done
Using Alt Tags For Images. Alt Tags Are Also Known As Alt Attribute Or Alt Distribution. Alt Tags
Provide Information About Images To Search Engines. Tell Any SEO Company In Bangalore To
Optimize All Images Of Your Website And They Will Do It Easily.
Search Engine Crawlers And Bots Are Designed To Crawl And Read All Text On The Web. They Cannot
Read Images. Alt Tags Work As Alternative Text To The Image. In This Way, The Search Engine Gets
Information About The Image Which Helps In On-Page Optimization.


URL Or Permalink Is Nothing But The Address Of The Webpage On The Web. Once The Webpage Is
Created And Live On The Internet Then Its URL Should Remain Permanent And Should Not Change.
There Are Many Types Of URL Structure. The Most Common Is Using A Slug Of The Webpage After
The Domain.
Example: If ” How To Lose Weight Is The Title Of Your Web Page And The Domain Name Is
Exmaple.Com Then Common URL Or Permalink Structure Is Https://Example.Com/How-To-Lose-
Some Experts Suggest Removing Stop Words Like “To” In The Above Example. Some Say Not To
Remove It All The Time. To Remove This Confusion We Recommend To Hire A Professional SEO
Agency. Any SEO Company In Bangalore Would Be A Good Option If Your Business Is Based In
Using Hyphens (-) In URL Instead Of Using Underscore Is Considered As Good For On-Page SEO.
URL Of Webpage Must Be Short As Much As Possible. Studies Show That Blog Posts With Shorter
URLs Tend To Rank Higher In Search Engine Ranking. If You Are From Bangalore And Hired SEO
Company In Bangalore Then Make Sure That They Are Using Correct URL Structure For Your
Using Your Main Keyword Is Also Important From The On-Page SEO Point Of View. Google Bots Read
URL Of The Web Page And If Your Main Keyword Is In URL Then It Gives A Strong Signal To Google,
That This Webpage Is Related To That Specific Keyword. Because Of This On-Page SEO Singles Google
Will Improve The Ranking Of Your WebPages In SERP.

#7. Internal Linking

We Think This Is The Most Ignored On-Page SEO Factor By Many Companies And Websites. Internal
Linking Is The Process Of Linking WebPages Of The Same Website With Each Other. Providing A Link
Of One Page Into Another Is Very Beneficial For On-Page SEO. Providing Links Of Other Relevant
Pages Of The Website Increases The Session Time Of Visitors. So Whenever Visitors Come To Your
Website, Because Of Internal Linking He Will Go From One Webpage Of Your Website To Another
Webpage. This Reduces The Bounce Rate Of The Website, Which Is A Good Signal For Google That
Your Website Has Topics That Are Relevant To Each Other.
Also, Internal Linking Helps To Flow Of Link Juice From One Page To Another Page. If Any Of Your
WebPages Is Ranking High In Google And Have Strong Backlinks, Then Giving Link Of The New
Webpage Into That Page Will Help To Flow Link Juice Of Old Webpage Into The New Webpage.

#8. Speed

In Today’s Internet World, Attention Span Of Human Beings Has Dropped Significantly. We Are Not
Ready To Wait. If Your Website Is Taking More Time To Load Than Expected, Then The Website
Visitor Will Leave Your Website Before It Loads Completely. People Love The Website Which Is Super
Fast. If Your Website Is Always Loading Slow, Then It Gives A Bad Signal To Google. So If You Are
Already Working With The SEO Company In Bangalore Them Tell Them To Make Your Website
Super Fast.
From 2015, Google Is Considering Website Speed As One Of The Most Important Factors For Ranking.
So Making Your Website Fast Can Improve Your Ranking Definitely. Your Full Website Must Take A
Maximum 5 Sec. To Load. There Are Many Ways To Speed Up Your Website. Here Are A Few, Which
You Can Use.
1. Compress Images And Use The JPEG Format Of The Image To Avoid Heavy Image Load.
2. Use Speed Optimization And Cache Plugins.
3. Use Good And Fast Hosting Provider. Most Of The Time Speed Of A Website Depends On The
Servers Of Hosting Providers.
4. Use Fewer Redirections – Redirecting From One Page To Another Takes Time. So By
Minimizing Redirections, You Can Increase The Speed Of The Website.
5. Cleanup Unnecessary HTML & CSS From Website.
#9. Outbound Links

In Simple Words, Outbound Links Mean Giving Links To Another Website From Your Webpage. But
How If It Helps To Rank Your Webpage? Google Read All WebPages And It Looks For Authenticity.
Referring To The WebPages Of Other Authoritative Websites Gives Google Signal That You Are
Providing Authentic Information And Linking To Authentic Sources. Your Website Reputation Also
Increases As You Are Referring To Other Reputable Websites.
Also, It Makes Your Website Trustable As You Are Linking To A Good Website. Visitors Will Go From
Your Website To High Authority Website Which Is A Good Signal For Google. Providing Links Of 1 Or
2 High Authority Websites Is Good Practice For On-Page SEO.

#10. Responsive Website

After The Addition Of The Mobilegadon Algorithm In Google’s Core Algorithm, Having A Responsive
Website Is A Must. Google Cares About Its Users. So Your Website Should Have Good User Experience.
A Responsive Website Is Nothing But Website Which Adjusts According To Different Devices. The
Layout Of The Responsive Web Is Flexible. It Adapts According To The Size Of Devices Which
Provides A Better User Experience To Your Website Visitors. Also, The Sizes Of Images And Other
Media Are Auto Modified As Per Devices. Having A Mobile Responsive Website Is A Crucial Factor In
On-Page SEO As The More And More Number Of Visitors Coming From Mobile Devices Only.
When You Are Looking For SEO Services And Decided To Hire An SEO Company In Bangalore Then
You Must Ask Them To Make Your Website Mobile Responsive If It Is Not.