FALL 2010

curbonline.com 1

Authentic Mountain Skiing in Wausau — The Heart of Wisconsin

Ten Yea rs

tinuous E Con nh of

2 0 0 0 - 2 010

74 Runs 700’ Vertical 6 Terrain Parks 45 Tree-Skiing Acres

ents cem an

• Eight lifts, with the Midwest’s longest high-speed chairlift • 100% covered with snowmaking; superb daily grooming • Children’s area with Sun Kid Wonder Carpet • Six terrain parks, including 35 jibs and 15 jumps • Kids Ski FREE Every Day with Adult/Child Combo Ticket • For PEAK Savings, Order Lift & Lodging Online

2 CURB | 2010 Purchase


The true mountain ski experience that takes your ski vacation to new peaks every year.
An easy two-hour drive from the Greater Madison Area.

Lift & Lodging Online by December 15th and SAVE $10 per Ticket!

CURB Fall 2010

Meet Heather Aldrich Love ‘em or hate ‘em, her provocative ads are changing the game
Lifestyle Lifestyle

21 34 52 56 59

Back to Basics Going green and glamorous in Racine

A Singer with Soul Karri Daley adds a splash of color to Madison’s music scene

Dirty Politics Where did all the women go in Wisconsin state government?

Recycling Revelation How Milly Zantow helped empty Wisconsin’s landfills

Put a Ring on It? Why some couples opt for an early “I do”

On the Cover
Urban Exploring Etsy Style Best Damn Meal Modern Storks Queens of Rock 1 is Too Many Is Monogamy Dead? Divine Design 10 12 14 24 28 36 42 46

At left: Madison artist Juliette Crane at work in her backyard.


the magazine with moxie

I once met a guy from Ireland who thought that because I’m from Wisconsin, I must carry cheese in my pocket wherever I go. He’s wrong – I keep it in my purse. That’s a slight exaggeration, but I won’t lie - I love cheese. I also love a good brew with said cheese. I have a slight Wisconsin accent (as the aforementioned guy from Ireland often reminded me), and it comes out the most when I say “Wisconsin” and anything with a strong “O.” I think cows are great. I used to live half-a-block from a farm, until that farm turned into a Walgreens. And I am well aware of how cold it gets here. Not to say I don’t complain about it, though. These are all true statements about me, and these are all things people commonly think of when they hear about Wisconsin women. However, I’m a lot more than that, as are my fellow Wisconsin ladies. That idea led to the magazine you are now reading. Wisconsin women list many accomplishments. We’re not afraid to take things to the next level, like the mothers in our story about inclusive education. And we’re not afraid to take things to a national level, like Milly Zantow, who helped kickstart the recycling movement. We go where our curiosity takes us, are endlessly creative and can rock like you wouldn’t believe. Basically, Wisconsin women keep good company. But if you want to know the one thing that really sets us apart, it’s just one word - moxie. Wisconsin women are witty, sharp and bold - if you get in our way, watch out. Independent but also fiercely loyal to those who deserve it, we do whatever it takes to get things done. Being a Wisconsin woman is a title I tout with pride, and I am glad we have the chance to show what that really means with this year’s edition of Curb. So make fun of me all you want for being a Wisconsinite. The joke’s on you if you think we’re all about cheese. Even if we do enjoy it from time to time.

CAILLEY HAMMEL Editor SARAH KARON Managing Editor JONAH BRAUN Lead Writer LIZA BURKIN Lead Writer KELSEY NELSON Lead Writer KATHI GADOW Copy Editor ANN RIVALL Copy Editor SAMMY GANZ Marketing Director KATIE DETTMAN Public Relations Manager LAURA TAUBMAN Marketing Representative AMANDA VOYE Marketing Representative LEIA FERRARI Web Editor NATE GESSNER Online Associate JOSH HILGENDORF Online Associate JESSE KOEHLER Online Associate CASEY CHRISTIAN Art Director LUKAS KEAPPROTH Photo Editor ALEXANDRA BREAM Production Editor JULIA BRENNER Production Associate



Curb magazine is published through generous alumni donations administered by the UW Foundation and in partnership with Royle Printing, Sun Prairie, Wis. © Copyright 2010 Curb Magazine

KASSIE MCLAUGHLIN Production Associate KATY CULVER Publisher

4 CURB | 2010

Proud print partner of Curb Magazine

745 S. Bird Street Sun Prairie, Wisconsin 800.728.7768 www.royle.com

curbonline.com 5

6 CURB | 2010

curbonline.com 7

T Dinners V
taste of loneliness, Lemon! (brownies, anyone?)

We invited our favorite TV characters to a potluck. Here's what they're bringing:

{ kelseynelson }

Gloria Delgado Pritchett (Modern Family) * Chocolate milk and salt. And a
chicken that’s been well slapped

Dexter Morgan (Dexter) * He said he was bringing Saran Wrap for any “leftovers”... Liz Lemon (30 Rock) * A bag of Sabor de Soledad. It’s the Nancy Botwin (Weeds) * Any kind of “infused” dessert




Sue Sylvester (Glee) * Cheerios and Slushies of all colors | Jim Halpert (The Office) * Jell O with a stapler inside


8 CURB | 2010

|Don Draper


vampires show up. We don’t want to discriminate now, do we?

Sookie Stackhouse (True Blood) * Tru Blood, just in case any

... oops! not her

(Mad Men) * Lucky Strikes, Canadian Club and a secretary

Stewie Griffin (Family Guy) * Cool Hwhip

Quick Sips
Everything (or almost everything) you didn't know about Wisconsin's favorite beverage.
{ cailleyhammel }
Beer - it’s a way of life. And in Wisconsin, we have – and make – a lot of it. According to a 2008 survey by the Brewer’s Association, Wisconsin is ranked 10th in the nation for breweries per capita. But how much do you really know about the beer in your glass? Or Wisconsin beer culture in general? Well, you could write a book about all that. So we spoke with Robin Shepard, a guy who did indeed write a book about that titled, “Wisconsin’s Best Breweries and Brewpubs: Searching for the Perfect Pint.” We also chatted with Deb Carey, founder and president of New Glarus Brewing Company, to get her inside perspective. Read on to see what you know about Wisconsin beer - you may learn a thing or two, and be encouraged to think, or drink, outside the box. Ales and lagers are only the beginning. In addition to the main division that is ales and lagers, there are a slew of styles, or labels, given to a beer to characterize its flavors and origin. According to Shepard, there are upwards of 75 accepted styles of beer. BeerAdvocate is a little more liberal with styles, currently listing 101 different styles of beer, hybrids not included. And Shepard says those numbers will grow as brewers around the world continue to experiment. Yes, the glass matters. “Every place you go has that same, heavy, glass, 16 oz. tapered cylinder,” Shepard says. “And that is the worst glass for beer, absolutely, hands down.” BeerAdvocate lists 10 kinds of glasses, each suitable for a long list of beers. Examples include the pilsner glass, the stein, the flute and the tulip. If you’re serious about beer, visit a bar that features a slew of different glassware behind the counter - you’ll be treated well there. Another great tidbit from BeerAdvocate: those chilled glasses that give beer that ohso-appealing frosted look? Not so good for your beer. As the brew hits the glass, the ice condenses into your drink and dilutes your beer. Thinking about a brewery of your own? It’s pretty competitive. According to Deb Carey, Wisconsin sells more than 100 brands of beer. That means cutthroat competition. Before New Glarus opened in 1993, a major domestic brewery purchased all of the brown glass on the market, leaving none for New Glarus or other small breweries. There are plenty of day-today tricks as well. “You put up signs, someone takes them down. You stack your beer in a store, someone stacks their beer around it or kind of tries to slide in on it,” she says. In other words, “more money, more problems.” You’re damn lucky to live in Wisconsin. Not only does Wisconsin boast a reputation as the beer state, we also have a few beers that are legendary outside state lines. “(New Glarus’) Belgian Red is like currency anywhere beyond Wisconsin,” Shepard says. “Brewers are enamored by that beer. It’s won all kinds of international awards. When I travel, I guarantee you 80 percent of the brewers I run into will ask me about, ‘When’s the last time you’ve had Wisconsin Belgian Red?’” 
For more beer facts, visit curbonline.com curbonline.com 9


Take only photos, leave only footprints

Exploring the secret playgrounds within our cities.
{ caseychristian | photos by davidkettinger }


he slips off her sleek, gem-studded suede flats and pulls on her thick-soled, waterproof boots. She purposely doesn’t change out of her skinny jeans, trendy scarf or high-cut leather jacket. Rule number one: don’t look suspicious. She stuffs her pepper spray, camera and flashlight into the pockets of her jeans and we walk toward the trail. It’s 3 p.m. on a Saturday afternoon in Madison, and we’re searching for the spot in the fence where the barbed wire is cut. As we look, we hear sounds of children playing and bikes whizzing down the trail. After finding the spot - our entrance - we take one last look behind us, take note of the red no trespassing sign, and hop the fence. Half an hour later I’m flat on my back, shimmying my way through a 1 by 2 foot opening in the building’s rusted

exterior. As I get to my feet after clearing the jagged metal, I get my first glimpse. Beams of light shine through the large holes in the tin wall, partially illuminating the enormous, desolate factory. Even the graffiti on the walls is starting to decay. Today, I’m observing. Melanie is urban exploring. Urban explorers, or “urbexers,” make up a vibrant underground movement - sometimes literally - and are united by their passion for discovering deserted buildings and areas within a city. Urban exploring has been gaining steady popularity over the last decade, largely due to the prevalence of online community websites and the recent documentary “Urban Explorers: Into the Darkness.” Today’s exploration was organized on a popular urban exploring forum, and aside from a pair of friends, we’re complete strangers to one another. Since the summer of 2009, Melanie has been exploring

Wisconsin’s forgotten factories, churches, homesteads, laboratories and hotels, and her curiosity has taken her as far as California. “Take only photos, leave only footprints” is the mantra of the urban explorer. Urbexers are adventurous thrill-seekers with one goal in mind: to photograph the unseen. By sharing their photographs, they share a unique understanding of our manmade past. However, acquiring these photographs can come with serious legal and physical risks. This is something Melanie knows all too well. “The building actually collapsed partially while we were inside,” Melanie says. She was exploring a 50-year-old paint factory in Milwaukee, which has been empty after operations shut down in 1999. The total factory site is composed of six buildings of 34,000 barren square feet - a concrete playground for any urbexer.

10 CURB | 2010

Then it happened. Melanie and her fellow explorers heard a strange noise. Thinking it was the police or a homeless person, they paused until reassured no one was there. They journeyed on. As they made their way back to the entrance, however, the atmosphere immediately tensed. The entire second floor had collapsed over the first floor - over their entrance. A moment of panicking followed by some quick, smart decisions by Melanie’s exploring friend allowed them to escape safely. “I was crying a little bit from relief and I threw down my respirator and said ‘never again,’” says Melanie. “‘I’m never going to explore again.’” She couldn’t stay away long. Just a few weeks later, Melanie leads the way as she wiggles through the opening in the barbed wire, covered in the white dirt. The ten of us begin our exploration. Only the sounds of our careful footsteps and cameras can be heard. Melanie already has a few new holes in her jeans, courtesy of the barbed wire. But it doesn’t bother her at all as she pulls out her camera and boldly takes off down the long hallway. It also doesn’t bother her that she’s the only woman on this exploration. “I think that a lot of people assume

that women shouldn’t be urban explorers because it’s sort of a dirty thing,” Melanie says. “You get really muddy. You get rusty. And you have to take the right precautions.” Precautions for Melanie include pepper spray, a respirator, thick-soled boots and a friend who accompanies her on most of her expeditions. I pull out my video camera and try to copy the others, but it’s clear I’m a firsttimer. I try to hold my camera steady in my outstretched arm, but I’m paying far more attention to what’s going on around me than what’s in my viewfinder. The beams of sunlight reveal swirls of dust particles. Although captivating, the dust is irritating my eyes. I stay far away from staircases or unstable-looking platforms, and I’m constantly looking over my shoulder at the entrance to see if the police have shown up yet. Melanie’s words of encouragement run through my head: “Stay safe, don’t do stupid things, and appreciate the place you’re in - because it might be gone next week.” Adrenaline pumps throughout the factory. For the explorers, it’s because of the thrill of adventure, the excitement of capturing a fantastic photograph. For me, it’s the uneasy feeling of being somewhere I

don’t belong. But that’s something experienced explorers learn to put out of their mind - they focus on being in the moment. “You are indeed breaking the law, but it’s not in an immoral sense. You’re still paying tribute to what has been and what is,” says Melanie. We make our way down a long hallway, past the aged graffiti, and travel deeper and deeper into the factory’s core. We decide to take the path to the right, down a narrow walkway surrounded by walls that threaten to collapse. We finally enter a small room with a half-opened door inviting us to explore the basement. In a matter of moments, we’re swallowed by the darkness. With only Melanie’s flashlight guiding us, we explore Madison’s forgotten past. An hour later, we’re hopping the same spot in the fence where the barbed wire is cut. Exhaustion immediately replaces the adrenaline throughout my body. My adventure is over, but for the urbexers, this was only the beginning. They’re already planning their next exploration that same day and will eventually visit four more sites. But for now, they disappear in the opposite direction, leaving behind only white, dusty footprints and maybe a small scrap of denim. 
Urban explorers like Melanie (upper left) photograph the concrete jungles of our past. An abandoned Milwaukee building (below), ripe for urban exploring.

curbonline.com 11

Original Wisconsin
Why not try a vintage dress?

Your guide to handmade and vintage items on Etsy.com, an online marketplace where creativity meets consumption

Glasses are so in.


Teardrop earrings complete any outfit.

And pair it with cowboy boots.

Not every bird flies south for the winter.


12 CURB | 2010

Wear this super soft shirt...


Don’t forget a headband.

with a beaded cuff


Gold accents are a must.
11 12

or a leather cuff.

These earrings and this cowl.

In the mood for flats? Go retro. 13
1. sopasse.etsy.com 2. lemollusque.etsy.com 3. jenniferladd.etsy.com 4. amyspishposh.etsy.com 5. funkyfindzonline.etsy.com 6. vanessawyler.etsy.com 7. baretree.etsy.com 8. threefatesdesign.etsy.com 9. whimsyhouse.com 10. ekkla.etsy.com 11. gracieandmedesign.etsy.com 12. theapple.etsy.com 13. sopasse.etsy.com 14. croquisknits.etsy.com

curbonline.com 13


The Best Damn Meal I’ve Ever Had
Meritage Chef Jan Kelly gets fresh with Milwaukee cuisine
{ jonahbraun }


s I sit down at my table at Meritage, Jan Kelly’s 3-year-old restaurant on Milwaukee’s west side, the group adjacent to me parts with a single recommendation. “Get the chocolate cake,” a woman says. “It’s almost orgasmic.” When I asked my server, Marie, about the dessert, she responds without blinking an eye. “It’s our specialty. It has three layers, with flourless chocolate cake on the bottom, chocolate mousse in the middle, and it’s finished with a chocolate ganache on top.” I don’t really have a choice. For people who take food seriously, Kelly doesn’t disappoint. Aside from her mouth-watering desserts, her menu features among the best produce and meats of all Milwaukee restaurants, and she brings out the flavors of those ingredients without overwhelming spices and sauces. She says the secret to her success doesn’t lie in her ability to cook, but rather in the freshness of the food she serves. Unlike most restaurants in Milwaukee

(or in the U.S. for that matter), Meritage’s menu changes with the seasons to accommodate seasonal ingredients. “There were a lot of customers at the beginning who were like, ‘No, what do you mean you’re going to change the menu?’ But it’s kind of a fun thing. They’ve embraced it,” she explains. Not surprisingly, the first course legitimizes her reasoning: thick-cut fries with truffle aioli and crumbled lamb chorizo. The aromas are entirely autumnal, in particular, the scent of freshly cooked potatoes with a slight kick turns an ordinary dish into something extraordinary. In fact, Kelly believes all of her dishes do just that: take a fresh product and allow its own flavor to stand out without the help of sauces or spices. Michael Engel, a longtime friend of Kelly’s as well as chef and owner of Pastiche Bistro in Milwaukee, has been tasting Kelly’s creations for the past 15 years - and went as far as to call her “one of the best chefs” he’s ever known. “She has a really wonderful palette,” he says. “Her food is always very balanced in flavors and all the little tastes

and everything [go] together.” Kelly has been preaching freshness for years. A California native and daughter of restaurant owners, she has known good food her entire life. She also understands that seasonal food doesn’t just provide flavors and smells — it allows people to enjoy their seasonal favorites while broadening their palettes with new tastes. “I love that big change,” Kelly explains. “The subtle change is fun, but it’s that big season change where it gets really cool. Now we get to cook stew, now you’re back into going hearty dishes, braised things. Then in the summer, we get to grill again.” Speaking of “braised things,” the entrée couldn’t have come at a better time. My dish: braised lamb shank with ricotta gnocchi, kale, caramelized onions and roasted garlic, paired with a Stephen Vincent zinfandel from California. On a chilly and windy November night, there might not be a more appropriate dish. The kale soaks up the flavors from the meat, which is so tender it could be eaten with a spoon. Not a single flavor competes with another; instead, they

14 CURB | 2010

blend together to create a hearty, warm and delicate dish. “These dishes aren’t different just for the sake of being different – it’s harmonious flavors,” explains Milwaukee Journal Sentinel dining critic Carol Deptolla. “Delicious food is universal.” Like the balance of flavors found in each dish, Meritage itself combines multiple influences to create a remarkable dining experience. The name of the restaurant, for example, comes from a term coined by California winemakers that categorizes wines blended in the Bordeaux style. However, it holds a more important meaning to Kelly. Though her love of wine played a role in choosing the name, she says she wanted to emphasize the relationship between the food, the wine, and most importantly, the customers’ overall culinary experience. To do this, Kelly often leaves her post in the kitchen to recommend wine pairings to customers, welcome new guests and even offer some of her inside techniques to those who ask. At the end of the evening,

she might spend as long as 25 minutes just chatting with patrons-turned-friends. “Some of our regular customers are like family, they’re like friends, so if I hadn’t come out from the kitchen to talk to them, I would have never had the opportunity to meet them and hear their stories and hear where they go to eat,” she explains. But before she reaches my table to chat, I smile, because I see Marie. Holding my three layer chocolate cake. The woman from the other table was right - it is almost orgasmic. Without any impeding filler flavors like syrup or caramel, each layer of chocolate acts as an anchor to the next. That, combined with the fluffiness of the mousse and the richness of the ganache, creates a dish that is both delicious and sophisticatedly simple. But its straightforwardness is not surprising. “That’s probably what I’ve learned from Jan the most,” says Kelly’s sous chef, Clayton Cass. “For the most part, it’s just basic simplicity.”

While she often credits the freshness of her ingredients for her dish’s fantastic taste, there is no denying Kelly is as talented as she is modest. Engel says that delicate balance is a requirement for the successful restaurateur - and is something many chefs lack. “She’s very humble, but beneath that, I think in our profession, we have to have a balance of so many different things,” he says. “There’s certainly an artistic creativity, but there’s certainly the business side and the nuts and bolts of technique. She has all of that, and that’s really rare in a chef.” Eating at Meritage is a fresh awakening — pun intended. Unlike most restaurants, it lives up to its hype and its chef ’s creations are sure to lure you back for more. As first-time patron Steve Lawrence says as he walks out the door, “That was the best meal I’ve ever had in my life.” Ditto.

Two of Chef HUNGRY? Jan Kelly’s favorite recipes
Ingredients 6 ounces butter 6 ounces flour ½ cup diced shallots 5 cups milk ¼ teaspoon thyme cayenne pepper nutmeg salt and pepper 6 large parsnips 4 carrots 4 large turnips 1 rutabaga 5 lasagna sheets 4 cups ricotta cheese 1 tablespoon chopped garlic Parmesan cheese Béchamel sauce Melt butter in saucepan. Add shallots and cook until soft. Add thyme, then flour to make a roué. Cook for a few minutes, and add milk while stirring to prevent lumps. Cook until thick (if too thick, add more milk), season with a pinch of nutmeg, cayenne, salt and pepper. Keep warm. Preparation For lasagna, prepare a 9 x 13 pan with pan spray or olive oil and preheat oven to 350 degrees. Peel and thinly slice all vegetables. Mix ricotta with 1 tablespoon garlic, salt and pepper. Begin to assemble lasagna by placing one

lasagna sheet down in the pan, followed by a layer of ricotta cheese mixture (about ½ cup). Then layer parsnips, carrots, rutabaga, and turnips. Sprinkle with salt and pepper. Finish each layer with a small amount of béchamel sauce and Parmesan cheese. Repeat multiple times, and finish by pouring béchamel sauce over top along with Parmesan cheese. Cover and bake until vegetables are easily pierced with a knife (approx. 45 minutes to an hour). Remove cover and allow lasagna to brown on top. Cool for 15 minutes before serving. Yield: 4 to 6 servings

Ingredients 1 pound fingerling potatoes olive oil ½ medium onion, diced 8 ounces chorizo (fresh or Spanish) 1 cup shredded Chihuahua cheese salt and pepper flour tortillas (optional) Preparation Preheat oven to 375 degrees. Cut fingerling potatoes into ¼-inch slices. Toss in oil to coat surfaces and season with salt and pepper. Roast in oven until browned and soft on the inside. While potatoes cook, slice onion. In sauté pan, add a little oil and heat until hot, but not smoking. Add onion and cook until lightly brown. Add chorizo (if fresh, remove from casing first) and cook until well-browned and cooked through. Add potatoes to chorizo and onions. Top with Chihuahua cheese and place back in oven until cheese is melted. Serve with tortillas. Visit curbonline.com for garlic aioli recipe
curbonline.com 15



Go dawgs: local shops rally behind Cedarburg’s high school teams.

Home Sweet Cedarburg
{ kassiemclaughlin }
Asking for a table for one was awkward enough. I had never been to a sit-down restaurant by myself, let alone in a town where everyone might not necessarily know your name. But the locals sure know you’re “not from around here.” Feel free to repeat the last line with an appropriate, sarcastic twang. I may have been by myself (and it might have been awkward at first) but that didn’t stop me from the task at hand: Spend a day in Cedarburg, Wis., and see what it’s all about. With great places to eat, drink, be entertained and relax, a day in Cedarburg provides peaceful enjoyment for travelers of all ages. But for those of us who want a sure-fire travel experience, here’s a cheat sheet to help you out:
16 CURB | 2010

A guide to one fine day in Wisconsin’s Pleasantville.

Where to get breakfast: Make a stop at Boulangerie Du Monde, which means “Bakery of the World.” It’s a simple, Paris-inspired bakery owned by head baker Brad Brandolino and known for its exceptional croissants, fresh breads and homemade pastries. Caffeine break: The Roastery is right across the street from Boulangerie Du Monde, and boasts a wide selection of coffee beans roasted in a giant vat in the center of the floor. But if you’ve got a pooch in tow, try Java House. There’s a chalkboard full of drink options for you and a bowl of water outside for your pup. Best novelty shop: Hands down, it’s Amy’s

Candy Kitchen. You know it’s a great day when the hardest decision you have to make is between 20 types of candied apples. And while you consider your options, take time to watch the chocolatiers make sweets in the mirror hung on the ceiling. A must try: it’s between their award-winning fudge or the light and airy fairy food. Best natural landmark: Take a quick drive north to Covered Bridge Park. Cedarburg boasts the last remaining original covered bridge in Wisconsin, which deserves a walk through. The park itself is a great place for a relaxing picnic along the creek. When you need a drink: One of Cedarburg’s main

attractions is the Cedar Creek Winery. With a history dating back to the 1860s, it crafts 12 nationally and internationally awarded fruit wines and a few special varieties during the town’s seasonal festivals. For $3 and 45 minutes of a mediocre tour, you can probably get a decent buzz. What makes Cedarburg, Cedarburg: At 7 p.m., catch that movie you “meant to see in theaters” at the Rivoli Theatre. Every night, the Rivoli shows secondhand movies for only $3.50. On Tuesdays, it’s a whopping $2. Saturdays and Sundays offer a 3:30 p.m. matinee as well. Try even renting a movie at that price – you just can’t beat it. 

Meet Heather Aldrich
The mind behind Wisconsin’s provocative ad campaigns.
{ leiaferrari | photos by adam ryanmorris }
It’s a late night in Milwaukee. While taking a cab ride home, the police chief suddenly asks the driver to stop. He sees a homeless teen sleeping next to the Hi Hat Lounge, a popular restaurant on the East Side. As he gets out of the car and approaches the teen, dread washes over him. How will he explain this to the driver, to his co-workers? He fell for one of Milwaukee’s biggest stories in 2008 - a bold campaign to raise awareness for Pathfinders, a shelter and counseling center for at-risk youth. The campaign, brazenly titled “How Can You Sleep?,” involved carefully placing life-like stickers of sleeping homeless teens at bus stops, on billboards and at storefronts across the city. The campaign was a success, contributing to a 21 percent increase in annual funding for Pathfinders. The company behind the campaign is Serve Marketing, and the woman behind Serve is Heather Aldrich. With a soft voice and loud hair, she is known for changing the way non-profit organizations attract attention. And within Milwaukee, she’s also known for her “I don’t take no for an answer” attitude. According to Aldrich, Serve is the only non-profit advocacy advertising firm in the country. While they don’t charge for their services, it’s surprising how often Aldrich’s services are turned down - at least at first. “Almost every campaign that Serve has done, people initially said no,” says Aldrich. But Serve wouldn’t exist if Aldrich left it at that. “If I had to point to my most important
curbonline.com 17

lesson learned, it’s that rejection is an opportunity. “It’s an opportunity,” she says, to approach the situation “in a way that turns the rejection into approval.” Campaigns like “How Can You Sleep?” require a bit of patience, which Aldrich believes is key to her success at Serve. It takes time for a campaign to take hold, and it also takes time to “educate anyone who has a say in the campaign,” as Aldrich does. “We’re not shocking just to be shocking…We want the shock to turn into action,” she says. And “How Can You Sleep?” did indeed lead to action across Milwaukee. In 2008, Pathfinders saw a 47 percent increase in its donor base. In addition, the Milwaukee police department threatened to fine local restaurant Trocadero after police were continually dispatched to confirm there weren’t actually homeless teens sleeping outside. Gary Mueller is the executive creative director at BVK, a Milwaukee ad firm, and Serve is around today thanks to him. He traded a partnership and pay raise to make his dream of a non-profit ad agency a reality, but he says Aldrich has made all the difference in getting Serve campaigns to see the light of day. “She takes people that say no to us, explains the importance of what we do, and she changes people’s opinions,” Mueller says of his prize hire. “That’s very difficult to do, I’ve only seen a handful of people do that.” Because Serve doesn’t charge for its creative services - the only bill the client pays is to cover production costs - it’s often considered by nonprofits with minimal budgets as a means of reaching the masses. The United Way of Greater Milwaukee has no shortage of community support, but the wide variety of causes it endorses means funds are quickly spread thin. In 2006, the organization released a landmark report, “If Truth Be Told,” regarding the rising teen pregnancy rate in Milwaukee. As a result of the report, a Teen Pregnancy Oversight Committee formed to begin making concentrated efforts toward lowering the Milwaukee teen pregnancy rate - and they reached out to Serve for help. A major component of the efforts that followed were Serve campaigns to combat
18 CURB | 2010

and raise awareness of teen pregnancy. The innovative ads gained national attention, and more importantly, got teens across the city talking about the issue. Aldrich herself went out to gather opinions from Milwaukee teens about a particular bus shelter ad. The results would be both surprising and gratifying. “As we were filming them, that ad triggered memories of our other ads. That’s exactly what we set out to accomplish. It was awesome to see it happen in their heads and then start a conversation about it right there.” Getting through to teens is tough enough for parents, but for advertisers, getting through to the skeptical Gen Y set is nearly impossible. Luckily, Aldrich is not concerned about obstacles that stand in her way. It comes back to her philosophy - it’s not about the obstacles themselves, but how

you get around them. “Heather has changed everything about how we operate,” Mueller says. “Every time we have a problem where someone tries to stop us, she overcomes all of the obstacles, lobbies the right people, and the campaigns succeed.” Aldrich says it’s true. “I feel like I’m part lobbyist,” she says, explaining that all outdoor advertising - a main component of many Serve campaigns - in the city of Milwaukee needs approval from the Milwaukee County Board of Supervisors’ transit committee. And when looking at some of Serve’s ads, it’s clear that her path to success is riddled with adversity. For Aldrich, the first step to winning people over is to meet with the right people. Before Serve’s teen pregnancy campaigns began, Aldrich landed meetings with committee members by saying she was a

“If I had to point to my most important lesson learned, it’s that rejection is an opportunity.”
they take for granted - and all because they were confronted by something that could not be overlooked. This is certainly a powerful technique. However, it’s the personal stories real people share that really pack a punch. When Aldrich is able to convince someone to share his or her story, sometimes a small, but meaningful gesture will follow - and that’s when Aldrich knows she helped make a difference. In 2009, a mother who had spoken publicly about the tragic story of her shaken baby contacted Aldrich. The woman’s neighbor recognized her and stopped her to say she thought of the campaign every time she was at a breaking point with her infant. “I forwarded that to everyone who volunteered on that campaign,” Aldrich says. And while small gestures do bring her great joy, and while her campaigns regularly meet and exceed the expectations of Serve’s clients, Aldrich does not consider herself impervious to criticism. Considering the gravity of some of the causes she works with, Aldrich faces a daily battle maintaining an attitude of professionalism, energy and creativity that seems to be just the right combination for clients. Despite her success, she still battles the same insecurities many women struggle with deep down. “I am no stranger to self doubt,” she confesses. “That’s where working for a cause every day helps … It’s bigger than me and my self-doubt.” She also has some advice to share with women who don’t have the same good fortune of finding their dream jobs. “Hold on to each accomplishment. Even if it’s just a successful birthday party for your kid,” she says. “We allow ourselves to feel bad about our mistakes [but we need] to hold on to … the smaller successes and let them fuel future success.” 
curbonline.com 19

Serve Marketing has received hundreds of thank-you notes for their campaigns

citizen concerned about the rising teen pregnancy rates in the city. And several years later, despite some controversy and initially reluctant board members, the campaigns can be considered a success: Recent data from public health officials shows that Milwaukee’s teen pregnancy rates are dropping, even in the face of a bleak economy. Some critics say Serve’s ads are too much, but Aldrich disagrees. “It’s worth the risk of offending,” she says. “We’re not talking about making less money. We’re talking about saving lives. Isn’t that worth it?” Dan Magnuson, president and CEO of Pathfinders, agrees. “In order to get people’s attention, you need to make them uncomfortable,” he says. In commercial advertising, the last thing you hope to do is make people

uncomfortable enough to avoid your campaign. But Serve is confident that their tactics, when applied to non profit campaigns, will move viewers enough to take a second look and reconsider. In the world of non-profit advertising, in which soft music and sepia-toned video footage previously dominated, Serve’s in-your-face tactics changed the game. Take the “How Can You Sleep?” campaign mentioned earlier. Pathfinders had been struggling to make Milwaukee residents care not only about homelessness, but homeless teens specifically. Thanks to the campaign that turned heads - including that of the police chief Milwaukeeans were forced to wonder how they could ignore a freezing teen sleeping at their feet. It was a provocative campaign not because of the images, but because it made people recognize the comfortable lifestyles

Name: Heather Aldrich


Nickname: I always wish I had one. I’m open to

T Curb Quiz he
One thing I could not live without is my:


One cause I’d love the chance to work with: Adult

a. iPhone b. Betsey Johnson purses c. Veuve Clicquot Champange d. ________________________________ all the above!!

When I’m stressed I listen to: 70’s funk (Rick James,

the Marchesa Luisa casati I’d love to play ___________________________ in a movie.
The accomplishment I’m most proud of is:

Funkadelic, Parliament)

The thing I miss most about Milwaukee when I’m away from home: Family If I weren’t executive director of Serve, I would:

My two kids Meghan and Drew

The best advice I ever got: “If you tell the truth you

don’t have to remember anything.” Mark Twain

a. be a roller derby girl b. move to New York and start my own business c. spend more time on my trampoline work for a neighborhood organization d. ________________________________ for at risk youth ________________________________

My favorite place in Wisconsin is: My family’s estate nestled in the blue hills of Northern Wisconsin In five years I want to be: Well traveled

20 CURB | 2010

Back to

Racine-based beauty retailer Upurea is making green glamorous
{ cailleyhammel | photos by lukaskeapproth }

curbonline.com 21

hey say beauty is only skin deep - but the cosmetics women use are not. As a matter of fact, some say the average woman who uses makeup on a daily basis absorbs about 5 pounds of chemicals every year, including sodium lauryl and steralkonium, among others. Compounding the potential danger: A study in the U.K. also found that many women use more than 20 beauty products a day, and nine out of 10 apply makeup beyond its expiration. And another study found that between all of the cosmetic products a woman uses, she applies 515 different synthetic chemicals every day. If that makes you feel a little like a test tube, you’re not alone. Sales of natural beauty products – that is, products that contain no synthetic chemical ingredients – have increased in recent years, thanks, in part, to consumers’ growing interest in all things green. One company leading the charge is Upurea, a Racine-based retailer specializing in all-natural beauty and personal care products. The 4-year-old company is campaigning on two fronts: helping to spread the green gospel and prove that an ecolifestyle doesn’t have to be granola. Why go green? According to Upurea CEO and co-founder Michael Hefferon, the skin absorbs more than 65 percent of what is applied to it, so it’s important to know what’s in your beauty products. In the case of Upurea, every ingredient is 100 percent natural and in most cases organic, as well. “Your skin is really absorbing what nature intended,” says Bradley Cuttress, Upurea’s vice president of operations and cofounder. Hefferon and Cuttress say potential long-term consequences of mainstream cosmetics and personal care products can include


rashes and irritations, among other conditions. It’s also hotly contested whether such chemicals have connections to cancer. If you’re curious about what’s lurking in your lipstick or moisturizer, you can call Upurea or bring the product into the store. Upurea staff will assess the product’s ingredients and tell you if they pose any risk. However, Cuttress said people typically don’t need much convincing before making the switch. “Once people start using the natural products, the organic products, they really do see a big difference,” he says. To add to the all-natural argument - all products carried by Upurea are cruelty free. From Europe to the World Wide Web Upurea was born in 2006 when life partners Hefferon and Cuttress returned from a 4-year-long stay in Berlin working in the media industry. While overseas, the two fell for the European lifestyle - and the natural products that were popular there. “We really saw how trends and things evolved over there before coming over here typically a few years ahead of time,” Cuttress says. After returning to Toronto to be closer to family, Hefferon and Cuttress discovered North American stores lagged behind their European counterparts - the personal care products they were hooked on were nowhere to be found. “If we’re having a hard time, then potential consumers were facing the same obstacles,” Hefferon says. They converted the 800-square-foot building toward the back of their Toronto property into offices and launched the Upurea website. Initially the company sold 12 lines of personal care products, including Trilogy, a New Zealand-based natural skin care line, and Kimberly Sayer, a botanical-based line of skin care products. Makeup would hit the website the following year. Currently, Trilogy and Kimberly Sayer are the top two lines both at Upurea.com and at the Racine location. While Hefferon and Cuttress were a little nervous about diving into a new enterprise, they were confident the green cosmetics movement would catch on in the states. It didn’t hurt that they had previous business experience while working together at the television and film production company Hefferon founded in Berlin. To get the ball rolling, Hefferon and Cuttress spoke to family and friends about the benefits of the all-natural products they used in Europe. By the time they moved back, people were beginning to think green. “It was a lifestyle decision we had made and kind of touted to friends and family even before we did move back, so that shift or transition here was already taking place before we started a com-

22 CURB | 2010

pany - just on a much smaller scale than what it’s become now.” Little did they know how in demand they would become. European flair - in Racine After a year, Upurea’s sales soared by 600 percent, and the customer base shifted as well. Sales were initially 100 percent Canadian, but by the second year, 75 percent of sales were from U.S. customers. Looking to broaden their presence in the States, Hefferon and Cuttress expanded their offerings to include 35 brands before moving operations to a retail location - in Racine. Admittedly, part of the motivation was personal. Hefferon, a Racine native, needed to be closer to his mother to care for her. However, Racine had a few advantages as well. Operational costs are substantially lower in Racine than in cities like Chicago, or even Milwaukee. In addition, Racine’s geographical location in the Midwest makes it easy for Upurea staff to send purchases to each coast in a matter of days. Regardless of where the shop was located, Hefferon and Cuttress were a little nervous. A brick-and-mortar location gave them the opportunity to define the Upurea experience – a tall order for any company moving from web-based operations to a physical store. The goal, Hefferon says, was to give shoppers “something that our website itself can’t convey: What is Upurea? What is the experience?” That experience, they decided, needed to be green. They installed bamboo floors, energy-efficient lighting and shelves made from reclaimed materials. Walls were painted with low-emissions paint. The finishing touch? A garage-door at the front of the space that, during Wisconsin’s warmer months, leaves the entire store open to curious passersby. “It’s one of those environments that people come in and go, ‘I came in because I felt like I needed to be in there,’” Hefferon says. To many, the store’s modern appearance was enough to fool them into thinking they were somewhere else entirely. “A lot of people, when they come into our store, say, ‘Well, this feels like I’m in New York, it feels like I’m in San Francisco, it feels like I’m in Toronto or London, it doesn’t feel like I’m in Racine,” Hefferon says with a laugh. Going green, globally Upurea may only be 4 years old, but Hefferon and Cuttress are preparing for some major additions to the Upurea family in 2011. First is an online green beauty marketplace in the vein of Etsy.com, the website that allows users to buy and sell handmade and vintage items. Hefferon and Cuttress want to
curbonline.com 23 curbonline.com 23

provide a similar tool for other natural care companies. “We just felt like if we could help some of these smaller startups become more known and get their product out there a little more, we’d probably have a lot more great products on the market than what are available today,” Cuttress says. Also slated for 2011 is a green beauty network, an interactive site for Upurea customers and green beauty lovers to read up on the latest trends, learn tips for leading a green life and connect with other users. The goal, Hefferon says, is to share knowledge about green beauty products and promote the idea that “green beauty can be as glamorous and sexy as its conventional counterparts.” The duo is also looking into expanding Upurea’s retail holdings. They envision corporate offices in major cities like New York, Los Angeles and Chicago, and retail stores in the suburbs. While Hefferon and Cuttress may have a lot on their plate right now, they are thrilled by the success of Upurea and are excited to see where it can go. But for now, Racine has been treating them well. “Well, the Kringle is really good here, I will say that,” Cuttress says.

24 CURB | 2010

modern day storks
When two people love each other and decide they want to have a baby, a stork safely delivers their bundle of joy into their arms. For some parents, there is truth to this fable.
{ jessekoehler | photo by jenaschleis }
Lori picked up the home pregnancy test Saturday night, but knew she shouldn’t take it until Sunday morning, just to be sure. The next day, she took the test, and waited. After two minutes, the word “pregnant” appeared in the window. Lori was thrilled. Her husband was excited, too, if a bit bemused. “Congratulations?” he said. “Is that what I’m supposed to say?” The pregnancy was a new experience for both of them. It wasn’t because Lori had never been pregnant; in fact, she and her husband have two beautiful sons. But this time was different. Still full of elation, Lori grabbed the phone to share her morning news. She didn’t call her parents, or her best friend. She called the two people she knew would be even more excited than she was: the newly conceived child’s biological mother and father. … For many people who lived during the 1980s, the term “surrogacy” recalls news coverage of Mary Beth Whitehead and the bitter battle over “Baby M.” Whitehead, who was the biological mother of the child, contractually agreed to carry the baby for another couple but later sought custody of the child. More recently, surrogacy has cropped up in a spate of TV shows and movies, including the 2008 comedy “Baby Mama,” which pairs Tina Fey, a successful businesswoman in her late 30s who desperately wants a child, with Amy Poehler, a woman she meets through a professional surrogacy service. Surrogacy services play matchmaker between surrogate mothers and intended parents. Mary Murphey, program director of the Surrogacy Center in Madison, has worked with women and men from all over the world to help them realize their dreams of being parents. For Murphey, intended parents looking to use a surrogate are victims of a sad paradox. “You spend most of your reproductive life – think about this – trying not to get pregnant. Then when you do want to get pregnant, you think it should be easy,” she explains. “Sex becomes a job, and it’s not fun anymore.” Founded in 2002, the Surrogacy Center follows strict vetting procedures. Before being matched, intended parents, surrogates
curbonline.com 25

and their partners take personality tests and undergo psychological evaluations to determine if they are emotionally stable enough to shoulder the challenges of surrogacy and pregnancy. The center also uses these tests to match intended parents with surrogates who share similar views on sensitive issues such as abortion. “The ideal surrogate comes in here and says, ‘This is not my baby. I don’t have to raise it, so I will agree with whatever the intended parents want,’” explains Murphey. “Ultimately it’s the surrogate’s choice because it’s her body. If there is any risk to her whatsoever, they will terminate the pregnancy.” The center also requires all potential surrogates have children of their own. This ensures they have a healthy track record for pregnancy and will not be at risk; it also plays a psychosocial role in detaching surrogates from the children they carry. Surrogates do not have to be married but must provide evidence of a supportive home environment. According to Murphey, using a surrogacy service has several advantages. It gives intended parents access to lawyers, medical professionals and psychiatrists to ease the process and prevent custody disputes. The Surrogacy Center also has a high success rate: 85 percent of surrogates become pregnant when two embryos are used in the implantation process. Because Wisconsin is one of the most surrogacy-friendly states in the country, the center attracts hopeful parents from all over the world. This is largely due to what attorneys Carol Gapen and Lynn Bodi, co-owners of the Surrogacy Center and founders of the Law Center for Children & Families call a “lack of law.” Only

one Wisconsin statute mentions surrogacy, mandating that the surrogate’s name appear on the child’s birth certificate pending legal action by the intended parents. Once the child is born, the surrogate and the intended parents appear in court to have the intended parents deemed the legal parents. Gapen and Bodi then use the existing law of paternity to argue that the intended parents are the legal parents of the child based on their biology (if applicable) and intent – hence the term “intended parents.” After this is done, the child is issued a new birth certificate with the parents’ names on it, and the old birth certificate with the surrogate’s name on it is destroyed. Many states and various countries have completely illegalized paid surrogacy because of cases like Whitehead’s. As a result, women and men travel thousands of miles to take advantage of the openness of Wisconsin’s law. Margaret Klein and her husband live in New York City, but their hopes of having a child brought them to Wisconsin and the Surrogacy Center’s doorstep. ... Klein, 51, discovered she was infertile during her first marriage. When she married her second husband, the couple began considering adoption. This halted after they came across a Newsweek article about surrogacy. “We read about surrogacy and decided that if it was really a viable option that it was way more appealing than adoption,” Klein explains. “Simply because we could utilize my husband’s biology – his genetics. So we could have at least half of the equation a little bit more in our control.”

Lori, a hairstylist and mother of two, is pregnant with her first surrogate child.
Photo by Lukas Keapproth

26 CURB | 2010

Within a few months, Klein and her husband found themselves in Wisconsin standing face-to-face with a surrogate couple with whom they had been matched. At first hearing about the process, Klein says, she found the whole thing rather bizarre, and fretted over meeting her surrogate. The meeting, however, relieved Klein because she realized the surrogate and her husband were normal individuals who wanted to help others build a family. The culmination of this giving, of course, takes place at the birth of the child. “All of the sudden we were the parents. So it would be the exact same thing if I had given birth. The baby was in the hospital room with us and we learned all about how to take care of him.” ... Kristina, 36, of Stoughton, Wis., is currently in the process of becoming a surrogate for the third time. During her second surrogate pregnancy, she carried a child for a couple that had faced seven failed in vitro fertilizations of their own, as well as a failed adoption. They were looking for a win. “They’d been through a lot,” says Kristina, who asked that her last name be withheld. “When I got the positive result with their little boy, I was so happy for them. I called them up, and they were just elated. That was a really great feeling.” When asked about her choice to be a surrogate, Kristina says she was drawn to the process after hearing stories of women’s willingness to help others in such a personal way. As a veteran surrogate, she now has her own heartwarming tales, including giving birth to twins. But Kristina’s choice to be a surrogate hasn’t always been easy for her two biological daughters, now ages 9 and 12. “I remember my younger daughter going to school and saying, ‘My mommy’s having a baby but she’s giving it away,’” she recalls about her first surrogacy. “That was hard, but now they understand, they enjoy seeing the couples… I wouldn’t have continued on if it would have upset them.” ... Thirty-nine-year-old Lori, the Lodi, Wis., woman who discovered she was pregnant in August, decided to become a surrogate for many of the same reasons Kristina did. She also enjoyed being pregnant with her two biological sons, and wanted to help other women who had not had the same opportunities. “To me, being pregnant, that’s the easy part,” she says. Lori’s current pregnancy is her first time acting as a surrogate, and while she won’t give birth until May, she’s already considering doing it again. Two family members, however, do not share her excitement, and have told her they don’t understand how she can “give up the baby.” To this, Lori says, “But this is not my baby.” This detached mentality allows her to stay excited, not for herself, but for the Michigan couple she is helping. Besides questions from family members, Lori also fields queries from friends, who want to know how much she’s getting paid. “That is the guilty bonus of this all, because it didn’t cost me a dime to have my children,” she says. “But it’s a win-win. I can help them get the child they want and it’s like a part-time job for me. I can help my family out without working nights or weekends; I can

“Surrogacy is definitely reshaping and helping to form the modern version of what is considered to be a family. We are a family.”
still get them off to school and get them in bed at night.” There is a common misconception that money plays a big role in a woman’s choice to become a surrogate, but that is usually not the case. Surrogacy through the Surrogacy Center costs about $75,000, which is split, roughly, three ways: $25,000 covers medical costs, $25,000 covers legal services as well as the center’s services, and $25,000 covers the surrogate’s fee (although the surrogate sets her own fee, which the intended parents must then agree to cover). Murphey says a woman who wanted to become a surrogate solely for monetary reasons would not be accepted into the program because she wouldn’t possess the healthy, stable mindset needed to take part in the process. Surrogates are not compensated for the baby; their fee is given in exchange for the risk they incur while carrying someone else’s child. “What they are doing is priceless,” she says. Every intended parent who comes to the Surrogacy Center carries with them a different story, such as uteruses lost in childbirth, complications due to cancer, or numerous failed adoptions. The center also works with same-sex couples who wish to have children, since some adoption agencies in the U.S. and elsewhere do not allow gay and lesbian couples to adopt children. “Sébastien” and “Matt” have been together for more than six years and knew that they wanted to start a family. As a gay couple living in France, their options were limited. Both 41, the couple was nearing the French legal age limit for adoption. French law also penalizes paid surrogacy with fines of up to 250,000 Euros and three years in prison – thus their need for anonymity. The couple heard about the Surrogacy Center through word-of-mouth and began the process. “When it doesn’t work, it’s just crushing,” Matt says about two initial failed pregnancy attempts with a surrogate. “It was a real emotional rollercoaster until we were finally pregnant on our third attempt.” In August of this year, the couple’s surrogate gave birth to twins. Both men recognize the important role that surrogacy played in giving them a family that they couldn’t have had otherwise. “There are so many configurations [of family],” Matt says. “Surrogacy is definitely reshaping and helping to form the modern version of what is considered to be a family. We are a family.” 
curbonline.com 27

28 CURB | 2010

{ nategessner | photos by lukaskeapproth }
curbonline.com 29

Rock 'n' roll isn’t a boys' club anymore. Women and girls are flocking to new rock camps, validating their riffs and beats and proving you’re never too young – or too old – to rock.

ehind the door of a sounddampened room, the five members of Wicked Edge smooth the rough edges of their first song. They’ve been a band for less than 48 hours, and they are nonchalant but sharply focused. They hone in on the song they’ve written to perform at the High Noon Saloon the next day, on instruments two of them had never touched before they met one day earlier. “It’s got balls. No, it doesn’t have balls. It’s got ovaries.” In between practice takes of their brandnew single “Turn Away,” vocalist Sarah Whitt jumps up and down, unable to contain her excitement. The 36-year-old displays the animation of a rocker half her age, absolutely delighted to unleash her words and voice to the universe. Unapologetic. “Rock ’n’ roll is a lot of fun,” she says. “It’s sort of like this reckless abandon thing, and I thought it’d be really neat.” Whitt and her bandmates are at day two of the first Ladies Rock Camp Madison, a grown-up, weekend edition of Girls Rock Camp Madison. Open to women ages 19 and older with a desire to rock, the camp is designed to give neophyte rockers the opportunity to try something new. With the instruction and direction of an enthusiastic group of local female musicians, the campers take instrument lessons, form a band, write an original song and perform it live for their friends and families at the High Noon Saloon, a 400-capacity venue on Madison’s east side. Along the way, they make new friends and build selfconfidence. “Music, a lot of the time when you think about it, it’s really male-driven,” says Danielle Brittany, a local singer-songwriter and LRCM instructor. “This allows women to be women, be around women and empow30 CURB | 2010


er each other and bring out the confidence in us. It’s awesome to see women bring out their inner diva.” Ladies Rock Camp may be all about women rocking out, but it all started with a little girl who wanted to drum.


n 2007, Wisconsinite Halle Pollay tried to send her daughter, Sarah Corbin, who was then 9, to Girls Rock! Chicago. To her dismay, the camp was full and Corbin was put on the waitlist. The following year, Pollay sent in another application. Waitlisted again. She tried a third time, to no avail. Undiscouraged, Pollay started thinking outside the box and inside the borders of her state. “My whole family has a musical background,” Pollay says. “And I’m a musician and songwriter, so I thought, ‘Why am I not doing this here?’” Pollay contacted the international Girls Rock Camp Alliance and began organizing her own Girls Rock Camp in the Madison area. The first weeklong camp was held the summer of 2009 in Viroqua at Pollay’s home. Thirteen girls ages 9 to 13, applied and all were accepted. They formed three bands with the help of five instructors and 10 volunteers. Deemed a success by all those involved, Pollay and friends had gotten the Girls Rock Camp Madison drumbeat rolling. Little did she

“It’s got balls.
No, it doesn’t have balls. It’s got ovaries.”

know, others had the same desire. Beth Kille is no stranger to the Madison music scene. She was the front woman for the energetic Midwestern rock band Clear Blue Betty for six years and three albums, and received a Wisconsin Area Music Industry award in 2008, along with seven Madison Area Music Awards. Kille spent a brief stint in Houston between 2008 and 2009, working on her solo career, and then returned to Madison, recorded a six-song EP and won four more MAMA awards. Then she stopped to take a breath or two. Soon after, Kille realized breathing would have to wait. She had an idea to start a Girls Rock Camp, which she mentioned to Scott Meskin, lead guitarist in Madisonbased Bonobo Secret Handshake (Kille’s husband plays percussion in the band). Kille and Meskin contacted the national Girls Rock Camp Alliance, who told them there was already a Girls Rock Camp in Madison. They were surprised – pleasantly surprised. Soon Kille joined forces with Pollay, a move Pollay says cemented GRCM’s future success. “She’s a force of nature in music in this town,” Pollay says. “Between the two of us – my skills from the administrative side and her skills from the musical side – have made the camp, really, I think one of the best in the country.” Pollay and Kille garnered the attention and support of friends, family and businesses. Pollay attended the GRCA meeting in San Francisco, and was asked to teach at Girls Rock! Chicago (since Pollay was now teaching, they got Corbin off the waitlist). Kille contacted High Noon Saloon owner/manager Cathy Dethmers about holding the end-of-the-week showcase at her venue. It was the first time Dethmers had heard of Girls Rock Camp, but she says the partnership was a no-brainer. “Now that music programs are being cut so drastically in schools, it’s even more


important that there is some other kind of musical outlet for kids,” Dethmers says. “Especially for girls, who I think a lot of times – by their families or peers – aren’t necessarily directed toward more rock instruments.” The second Madison-area Girls Rock Camp was held in June 2010 in a former music store. The rented space was the perfect place for girls to let loose – a large, empty retail floor with 10 soundproof practice rooms. It was a huge success with 32 girls, seven bands, about 25 instructors and more than 10 volunteers. Pollay and Kille were thrilled – the camp had potential for phenomenal growth. And during the one-week-long girls’ camp, the women noticed something: The campers’ moms wanted to rock, too. “So many people were dropping their kids off, saying, ‘I wish I had this when I was young,’” Krista Rasmussen, a GRCM instructor, recalls. Those parents got their wish. Pollay teamed up with the Madison Music Foundry, a recording and rehearsal studio, to host the inaugural Ladies Rock Camp Madison in October 2010. Now, young girls wouldn’t be the only ones channeling their inner Bikini Kill.



nside the Madison Music Foundry is a maze-like warren of practice rooms. On this particular Saturday afternoon, each door opens to a room of women, grabbing the rock world by the cojones and refusing to let go, twisting them like volume knobs cranked to 11. Behind door number one, seven campers stand in a circle. Their attention is fo1. A recent $10,000 grant helped GRCM obtain the gear they need. In the past, Pollay and other instructors used their own instruments and amps. 2. Campers rank their three top instruments and are guaranteed one of these picks. 3. Some instructors perform with bands, filling in missing positions and lending support so campers can be in the spotlight. curbonline.com 31


The Dohrn sisters and their bandmates celebrate victory at the High Noon showcase.

cused on Anna Vogelzang, a Madison singer-songwriter, who balances a keyboard on a wooden stool. Vogelzang leads a vocal warm-up. Ten women practicing lip trills sound like a chorus of mermaids – notes bubbling up from pursed, pulsating lips of otherworldly women of the sea. Down the hall, seven bassists huddle together for a lesson from instructors Laura Detert and Connie Jordan. Seven bass players in one room seems like a recipe for disaster, but through the patience of Detert and Jordan and the determination of the campers, these women will become masters of disaster – picking and plucking, creating a low-toned thunderstorm. Behind door number three, Kille sits front and center, surrounded by three campers with guitars. Her ebony acousticelectric shines, illuminated by studio lights. Behind her beautiful guitar peeks a fivemonths-pregnant belly, a pale blue t-shirt stretched taut over the swell of her stomach. She is the image of patience and grace—almost saintly, if a saint could strum a mean
32 CURB | 2010

A major seven while belting out a powerful vocal melody. Nothing slows Kille down. Heading down the hall, it’s a shame this isn’t a game show – it’s easy to guess what’s behind door number four. Instructor Nicky Sund leads the beat on her own drum set while Rasmussen keeps time with a cowbell. A couple of the women with sticks seem more confident than others, but that may be due to the intruders in the room. Camper Cathleen Dohrn says to the photographer over the sound of the skins, “This is a lot harder than it looks.” Before leaving the room, Dohrn playfully throws in a drum fill. Sund smiles. Everyone breaks between instruction and practice. Beth Dohrn, Cathleen’s sister, sits with her daughter, Kira Dohrn Jones, who is 14 and a GRCM camper. Beth Dohrn is master of ceremonies and board president of GRCM and LRCM, but today she plays the role of camper. Dohrn says the whole family is somewhat musical now, jokingly suggesting the idea of a family band. Kira is not amused.

“It seems like a weird idea to me,” she says, making a face. Despite Kira’s hesitation to rock with her mom, she admires what her mother is doing. And Dohrn is glad to be in a band with her sister, finally taking time to do something for herself. “Driving my children from one place to the other, laundry, grocery shopping,” Beth says. “None of those things, I don’t miss any of them today.” he first Ladies Rock Camp Madison comes to a close with a spectacular showcase at the High Noon Saloon. All the bands take the stage triumphantly – their sons, daughters, significant others, co-workers, friends and instructors screaming like teenage girls seeing the Beatles at Candlestick Park. After all the women are done rocking, they’re positively glowing – and not just because of the stage lights.


Emily Jones, bassist of Wicked Edge, reflects on the experience. She is certain she will do it again. “The women who are running it are all excellent,” Jones says. “There really is a good feeling of ‘We want you to come in and take where you are and go as far as you can with it. We’re gonna give you some tools to put together a simple but rockin’ song.” A live show fanatic and now the keyboardist in Wicked Edge, Kris Huehne is also convinced she’ll revisit LRCM. “It was the most fun thing I’ve ever done,” she says. “It’s just the experience of a lifetime.” Cathleen Dohrn, Now or Never’s drummer, has a similar idea as her sister about the family band. “I went to my kids and said ‘Dude, we gotta start a band,’” she says. “It was incredible fun, not only being with my sister and niece, but with this great group of women. I have a newfound appreciation for the drums.” he likelihood of a “Dohrn Family Band” remains unclear, but the world may not be ready for a hard rock version of the Partridge Family, anyway. Teenagers will always find a way to be embarrassed by their parents, no matter how rockin’ they may be. Sharing the stage with your mother could mean the kiss of death for a high schooler. Although the daughters of rock camp moms might not want to share the spotlight with their parents, one thing is for certain – these grown-up campers have gotten a taste of rock ‘n’ roll and want a second helping. Many of the women say they’ll return next year and nearly all want to switch to drums. Halle Pollay, meanwhile, has quit her job as an accountant to pursue GRCM fulltime. “It was probably the best career move I’ve ever made,” she says. “Maybe not financially, but definitely spirit-wise.” 

On the road


with Anna Vogelzang

{ lizaburkin | photos by erikaholmquist }
nna Vogelzang is a cliché, and she knows it. Her gorgeously emotive folk songs are inspired by her Kerouac-esque lifestyle on the road as well as love lost and found. But just five seconds of hearing her full-bodied, emphatic alto lilting over Americana string arrangements will have you captivated. She’s not trying to be Kimya Dawson or Dar Williams. She’s just Anna. Since graduating from Carnegie Mellon University in 2007, the Massachusetts native has been building a steady following in the Midwest music scene. After spending a year and a half in Chicago, she relocated to Madison in 2008 and signed with local record label, Slothtrop Music. Taking a rare time-out from her month-long tour of the Northeast - during which she is performing every night while also recording songs for her newest album - Anna discusses her travels, her music and, of course, her feelings. CURB: How did you get your start in music? VOGELZANG: I was born! My whole family is in music – my mom is an opera singer. I grew up singing and I started playing guitar at 14. In college I ended up creating my own major in the school of music. It was called Creative Music Production, which basically gave me the excuse to take a bunch of jazz classes. I got to learn jazz guitar and do sound engineering. I ended up doing two projects where I made my first two real albums in the studio lab at school and they counted for credit. I kind of made the singer-songwriter degree. CURB: You have a really impressive discography. Four full-length albums and three EPs in five years is incredibly prolific. How often do you write? VOGELZANG: As much as I can … being on the road fuels a lot of it for me. It’s
curbonline.com 33


Visit www.grcmadison.org for info on the next Ladies Rock Camp Madison

sort of a double-edged sword because being on the road is where the experiences come from and they make you want to write, and yet you’re on the road and so busy so there’s no time to write. It’s a weirdly hard question. I’m always writing, but I sit down and write songs either when they come naturally, or when I decided I need to give myself a project to do, which is quite often. I signed with Slothtrop Music in October of last year, and that lit a fire under my ass. CURB: On 2007’s The Things That Airplanes Do you have two songs called “Pittsburgh” and “Philly.” Are you particularly inspired by places you visit? VOGELZANG: Yeah, for sure. Traveling has been so helpful for me, particularly on that album. Since then, I’ve still done a lot with travel. After Airplanes there was an EP called Nesting that was basically about living in Chicago and moving to Madison. And the next record after that was Paper Boats, and even though there’s a lot of ship and sea references, it also ended up being very inspired by specific places. CURB: I love the map of the U.S. you have as the background for your website and MySpace. You also categorize your music as “Americana.” I know this sounds strange, but are you very patriotic? VOGELZANG: I really love being able to see the country the way I do. It’s tiresome … especially because I’m on the road right now, I’m right in it. But the cool thing about this job is that you’re on a constant road trip. I was actually having a conversation the other day with someone about how we put in all these highways,
34 CURB | 2010

which destroyed the railway system in the States. But it created, I think, a very American experience, which is the road trip – the idea that you can drive across the country and get to another ocean … it’s such a romantic way to see the country. I’ve been to so many cities that I would never have seen and there are still so many left I would love to play in. CURB: Your songs are also selfdescribed as “songs about feelings.” Are you a very emotional person, or do you get all the emotion out while writing and then chill? VOGELZANG: It’s a little of both. For example, last night was our last night as a trio because my fiddle player had to leave today, so it’s just gonna be me and my cello player. And I was getting really weepy on the train. The whole idea behind “songs about feelings” is that so much of folk music is kind of a joke, right? It’s all people singing about their feelings and it’s like, how many more people can we listen to singing that song about losing someone? So for me, even on the really serious songs, there’s a lot of humor. The songs are emotional. They get a lot out and it is super cathartic for me, but I am emotional beyond the songs too. But it’s usually in a funny way. CURB: The “Bad Romance” cover on your MySpace is pretty hilarious. If you could have one artist cover one of your songs, who would it be? VOGELZANG: Ooh, that’s hard. I guess it’d have to be the Mountain Goats. It would be great if it was a dude, especially because so much of my music is lady-centric, it’d be great. 

A Rocker with Soul
(and blue hair)
{ lizaburkin }


arri Daley is a Madison staple. For the past three years, the 27-year-old singer has lit up the Madison music scene with her shows at Funky Mondays at the Frequency. Performing as part of the Clyde Stubblefield Show - Clyde Stubblefield being known for his years with James Brown in the late ’60s - she wows her audience with her wild, soulful voice and commanding stage presence. And the electric blue hair doesn’t hurt, either. But if you saw her three years ago, you’d see an entirely different woman. “I got to the point when I was 25 going on 25 that I realized that anything that I ever wanted was slipping through my fingers because I was too afraid to take it,” she says. “I was too afraid of criticism, too afraid of what other people thought, too afraid of being booed off stage.”

“People would like my voice but wouldn’t remember my name. I was just another blonde girl, brunette girl, blackhaired girl”

Karri Daley rocks out at the Frequency in Madison

It’s not as if Daley wasn’t talented - it’s quite the opposite. Daley first started singing at age 3 when her mom, a writer, played guitar for Karri and her sister, Aryn, to sing them to sleep. Despite no formal training, Daley set herself on the path toward a career in music. But something set her back her shyness. While Daley performed in bars and coffeehouses, she had no stage presence and went entirely unnoticed. When she was 20, Daley met her sound engineer fiancé Jaimie Doering, who fortuitously began working for Stubblefield. Daley took on lighting. It wasn’t too long before Stubblefield himself noticed her. “When I first met Clyde, he said, ‘Who’re you little girl? I hear you can sing,’” she says. “I decided to get up and sing a blues song with him all nervous and shaky, but they thought I was cute and they let me do it every now and then.” As time passed, Daley pushed herself to open up more on stage. After about three years, Stubblefield offered her a deal.

“Clyde said, ‘Hey, you know you’re gettin’ real good. I wanna give you a chance. I wanna hire you. Would you like that?’ And I said, ‘Yeah! Are you kidding me?’” And thus a performer was born - almost. When shedding her shy way of life three years ago, Daley wanted to change in a big way. That’s when the blue hair became part of her life and an integral part to her identity. “People would like my voice but wouldn’t remember my name. I was just another blonde girl, brunette girl, blackhaired girl – even if I dyed it bright pink or bright red it didn’t matter, it was all the same,” she says. That’s when she settled on blue. “I knew it was very unusual-looking, which is exactly what I wanted. Not only because it’s fun and I like it - and I really do like blue -but I really was doing it for marketing,” she says, giving her neon locks a twist. “So now if people don’t remember my name, they sure as hell remember I have blue hair.”

With blue hair and a newfound confidence, Daley took the stage with the Clyde Stubblefield Show and never looked back. She not only won over her new bandmates, but also the audiences she entertained. “She has a way of connecting with the audience. People just love her,” says guitarist Joe Wickham. “And women too. Usually they get jealous because she’s the hot girl singer, but she just wins everybody over.” And now, she’s hoping to win everyone over with her own original album, set for release in early 2011. “They’re songs that I didn’t just come up with out of my head just for the sake of writing a song, they’re all genuinely from the heart,” she says. “I strongly believe it’s therapeutic.” None of Daley’s success would have happened were it not for the epiphany she had at 24. Not only does she believe in it, but also she espouses to everyone she meets, “Life is too short to be shy so get out there and just take it.” 
curbonline.com 35

36 CURB | 2010

is too many
One family, one life and the devastating toll of drunk driving
Brittany Kilar, 17, the oldest of the Kilar children, saw her numbers in miles. On the evening of Sept. 2, she was in Elkhorn, Wis., with her swim team. As they filed into the locker room, her coach’s husband approached her and said she had to leave with him immediately. While packing her things, she received a call from her mother. “She was yelling, ‘There was a car accident! Trey is fighting for his life! Be strong and pray hard.’” After traveling 52.6 miles, Brittany felt her heart race upon arrival at Waukesha Memorial Hospital. Nurses escorted her to a “quiet room” where she would wait to hear more. A social worker entered the room and began to explain what happened but was interrupted. “My mom came in crying and was saying, ‘He took my baby!’ When I saw her and heard her say that, I just started crying even harder. Because I knew that my 6-year-old brother was dead.” ... For each of these women, the numbers come down to one thing: one less son, one less grandchild, one less brother. They are

Motherhood can be a game of numbers. How many children do you have? How old are they? How many miles did you drive this week between practice, piano and playdates? On the evening of Sept. 2, Mary Kilar, mother of four, faced her numbers. “I had four of my family members going in different ambulances, and I had to choose which one to go in ... Thinking about your entire family being wiped out, one of the things that is horrific about it is choosing.” ... Eileen Jaskolski, commonly referred to as “Grandma J,” counts her blessings, numbering three children and seven grandchildren whom she talks about constantly. On the evening of Sept. 2, she watched television at her Sussex, Wis., home when the phone rang. Eileen answered to hear her daughter, Mary, uttering the words she now hears over and over. “Mom, I need you to be strong. Mike was hit by a drunk driver. I’m in an ambulance and Treyton is fighting for his life.” ...

{ sammyganz | photos by lukaskeapproth }

Mary Kilar at Treyton’s grave, days after what would have been her son’s seventh birthday.

curbonline.com 37

not alone in their grief. Last year in Wisconsin, 238 people died and nearly 4,000 were injured in alcohol-related crashes. To those who knew Treyton Kilar, the numbers don’t matter. One is too many. For his family, what matters is a choice, the choice authorities say one man made to drink and drive. On Sept. 2, Mike Kilar watched volleyball at East Troy High School, cheering for Whitewater’s teams with

Rosie found a way to get Kindyl out of her seat, but they could not reach Treyton, who sat slumped over, as if he were sleeping. “Kindyl was screaming, and Rosie was screaming, her leg hurt. I was trying to comfort them, trying to talk to Trey. I was overcome from what I had been hit with and started to pass out.” Mike signaled to Brian Bilitz, the man whose property they landed on, for help. Brian led Mike to a clear place on the ground to lie down. As

since the crash. Luckily, friends driving back from the game stopped to offer help. “I went into director mode. I asked that one go in an ambulance with Kindyl, that the paramedics keep Mike and Rosie together and then I rode with Treyton because he was most serious.” Treyton never responded – at 9:42 p.m., the hospital pronounced him dead. Mike – immobilized from the accident with broken neck bones in vertebrae C6 and C7, a bro-

“I often struggle with what he must be going through because I know that he didn’t intend to kill a little boy.”
his two youngest children, Treyton, 6, and Kindyl, 5. On the court, his wife, Mary, assistant-coached the Whitewater varsity team, and Rosie, his 16-year-old, played with the JV team. When both games ended, Mike rounded up Rosie, Trey and Kindyl to head home while Mary stayed behind to finish collecting stats from the game. Mike and Rosie sat in the front of their minivan, with Treyton and Kindyl directly behind them. At 8:10 p.m., Mike crossed the intersection between State Highway 20 and County Highway N. At that second, police say Scott Dragotta came down Highway N in a full-sized Chevrolet Suburban and plowed into the driver’s side of the Kilar’s vehicle. Officials say Mike could never have seen Dragotta coming. The impact sent the car flying into a telephone pole and onto a nearby lawn. According to the police report, Dragotta said he drank three or four beers – his blood alcohol concentration registered at 0.191, more than double Wisconsin’s legal limit of 0.08. “The whole car just exploded from the inside. My first sense of smell was that the car was on fire. I was talking to Rosie, saying, ‘We gotta get the kids out of the car,’” Mike recalls. They desperately tried to free Treyton and Kindyl but could not open the back doors. soon as a police officer arrived, Mike called out to him, “You need to get to my son, he needs help.” ... Ten minutes after her family left the volleyball game, Mary headed to her car and started driving home. Noticing an accident on the road ahead, she pulled over on Highway 20 to contact her family. After several calls and texts went unanswered, she parked to walk over to the scene. As she closed the car door, her phone rang to confirm what she already suspected, “Your family has been in a terrible accident.” “I walked across the street to find Mike lying on the ground with Kindyl. He said, ‘Go to Trey, he needs you.’” Mary jumped through the car window to reach Trey, his door still too damaged to open. A police officer had Trey’s blonde-haired head stabilized in his hands. She talked to Treyton, assuring him that Mom is here and loves him. Finally, the officers and paramedics took Treyton out of the vehicle through the back hatch, the rest of it too crushed to find a clear opening. Four ambulances waited at the scene, ready to transport the Kilars 17.7 miles to the nearest hospital. Still not knowing the extent of the injuries her family members endured, Mary had to choose which to go in. One ambulance held her terrified, but fully conscious, 5-year-old. Another held her 6-year-old, who had not responded ken collarbone, and a fractured sternum – had to say goodbye to his only son through a mirror held up by his friends. Grandma J held a phone to Treyton’s ear so Mike’s parents in Illinois could tell him they loved him. She remembers saying her own goodbyes to Treyton. “He had no visible marks on his face. He did have a tube in, but no bruises on his face. It was like we could just pick him up and take him home.” The hospital generously let the Kilars spend as much time as they wanted with Treyton before taking him to the coroner. “Finally at about 5 in the morning, I went to [the hospital staff] and said it will never be enough for [Mary], she’ll never want to leave him, so I think you’re going to have to tell her it’s time,” says Grandma J. “He was starting to be so cold … She had crawled into the bed with him and held him.” When she left that bed, Mary’s numbers changed forever. She lives each day focusing on her three living children and preserving Treyton’s memory. Her 5-year-old daughter asks questions of a teenager, “Is your car safe? Does it have airbags?” and sometimes isn’t accepting of the answers. “Well, the airbags didn’t keep my brother safe.” “That’s hard as a mom, trying to put that safety net back on your children and make them feel safe when something out of my control happened to them,” Mary says. “Our children who are living need us right now. What we are doing right now is going

38 CURB | 2010

to affect them for the rest of their lives and to be frank, we could really mess that up.” Mary’s three daughters are not her only kids – she has a whole school of them. As the principal of St. John the Baptist School in Jefferson, Wis., Mary is a role model to children in preschool through eighth grade. In the aftermath of this tragedy, she says the students have helped her heal. “They know what they can do right now is to show each other kindness and caring and love.” They have gone far beyond that to honor Trey. The school council came together, inspired by how Treyton taught them to treat one another, and had each student write a “caring card” with something Trey would have done. One card is read over the announcements each morning. These anecdotes, and the hundreds of notes they’ve received about Trey, empower the Kilars. “We aren’t going to disappoint him. We want to stay true to him. We want to stay true to our other kids and protect them for what their future holds.” Part of this involves staying true to the cause of Treyton’s death. Mary struggles

with how people characterize what happened to Trey. To her it was not an “accident” but a decision that could have been avoided. Rosie felt at fault for Treyton’s death because they would not have been at that spot in the road if they hadn’t gone back for something she left behind. “We have so many ‘what ifs’ in this,” Mary said in response. “What if we had left early? What if we had left later? What if we hadn’t come tonight? Who is at fault?” “That man,” Rosie said. “Yes,” Mary said, “for the choices he made.” That choice is a number itself, totaling 44,000 convicted in Wisconsin last year for having made the decision to drive drunk. That figure pales in comparison to the 26.4 percent of Wisconsinites who admitted in the 2008 National Survey on Drug Use and Health that they drove under the influence in the last 12 months – a number that dwarfs the survey’s national average of 15.1. ... The Kilar crash is just one of 367 drunk

Mike Kilar touches his son’s recently dug grave. In the background, his wife and youngest daughter draw a smiley face in the dirt for Trey.

driving cases prosecuted in Walworth County this year. At an initial hearing, Scott Dragotta walked in without once taking his eyes off the ground. Shame filled his face and his shoulders hunched into his body under a loose, beige jail jumpsuit. This is the first time the Kilars have seen Dragotta since that night. With each step he took, Mary’s heart raced faster. As he sat down next to his attorney, she raised her hands to cover her face and sobs burst out. At her side, Mike sat, tears steadily streaming down his face. Behind them, rows of friends and family wept audibly. After a few short minutes, the hearing was over, but the impact lingered. Walking out of the courtroom, everyone was silent. Only after descending two flights of stairs, rounding a corner and coming out of the door did someone finally speak.
curbonline.com 39

“That was so surreal to see him.” “Seeing him, the thing that struck me was it looked like somebody I could be standing behind at the grocery store or being at some event with,” Grandma J recalls. “I often struggle with what he must be going through because I know that he didn’t intend to kill a little boy.” Dragotta, 44, faces six charges, including one count of homicide by intoxicated use of a vehicle and two counts of hit-and-run causing injury. Police believe Dragotta hit another vehicle minutes before crashing into the Kilars. Over the next year, he will be tried and could be sentenced to up to 41 years in prison. The Kilar family wants consequences, but they’re not focused on counting his years behind bars. “If we have any emotion left after we are drained and beaten, it’s not going to be spent on hatred,” Mary says. “We have to turn that back into loving each other and staying strong in our faith and strong in our family. If there is anything left, give it back to your family, give it back to Treyton up in heaven.” Believing he is looking down on them, they strive to be the best they can

be for him. They have a goal: to spread a message about drunk driving and to honor Treyton’s memory. That goal is being met every day through plans to build “The Treyton Kilar Field of Dreams.” Treyton lived and breathed baseball. Since he was 4 weeks old, he was rarely found without a ball in his hand. While most children cling to a security blanket or stuffed animal, Treyton found comfort in a plush ball with an elastic band around it. Treyton’s love for baseball inspired many, and Mary and Mike hope to carry on his legacy with the field. “Our dream is to build something in his honor where thousands of kids are going to be able to come and really believe in dreaming big and achieving those dreams,” Mary says. The proposal for “The Treyton Kilar Field of Dreams” is estimated to cost $450,000 and involves a completely fenced in 225- to 250-foot youth field equipped with concrete block dugouts, bleachers and a scoreboard. If funding allows, the field also will have a restroom, a concession building and lighting. Construction for the field began in October at Starin Park in Whitewater. “Play for Trey” has come to represent

the Kilars’ efforts to raise awareness of the destruction and devastation that comes from driving drunk. Several communities and schools have held sporting events, concerts and fundraisers to spread this message and generate donations for the field. His story even motivated a high school student to create a local chapter of Students Against Destructive Decisions – 89 students attended the first meeting. ... Drunk driving demands that Wisconsin examine the numbers. With the highest drunk driving rates in the nation, Wisconsin endured 6,429 alcohol-related car crashes last year, more than half of which caused injury. Treyton never lost his first tooth, and he never made it to his third day of second grade. “There are all these nevers that he never had a chance at,” Mary says. “When people make these kinds of destructive decisions, you are not just taking a life. You are taking the future of that life.” 
Mike Kilar holds a photograph of Treyton fishing. The boy was so eager to cast that he hadn’t even changed out of his pajamas.

40 CURB | 2010

John Stauffer and Myron Backus

Countless lives were saved by penicillin during World War II, and thanks to University of Wisconsin research, a method was developed to mass produce the antibiotic. By the end of the war, the cost of the drug dropped from $20 to three cents.

University of Wisconsin–Madison scientists continue to lead the way in improving our health. Here, researchers are studying how we may prevent birth defects and manage cancer treatments.
FORWARD. THINKING. www.wisconsinidea.wisc.edu

Gabriela Cezar, College of Agricultural and Life Sciences

curbonline.com 41



pol•y •am•or•y noun \pä-lē-a-m -rē\ 1. the state or practice of having more than one open romantic relationship at a time. 2. Non-monogamy is shunned in America because of its association with polygamy and swinging. But in a world where some social standards don’t change, polyamorists are challenging preconceptions about relationships and love. e

bout five years ago, Ashe and Boone Dryden decided they wanted more out of their relationship. The love life that once propelled the two to marry had become virtually nonexistent. Monogamy just wasn’t working, so the couple searched the Milwaukee area for discussion groups about open relationships. But instead of finding a community for discussion and support, the mid-20s couple ended up at swingers’ parties, filled with 45-year-olds cruising for sex. “It made us really uncomfortable,” Boone says. “I wanted to have a place to educate folks about how to [enjoy] more open, trusting, communicative relationship[s].” Boone and Ashe didn’t want to sleep around. They wanted to be polyamorous. Polyamory – not to be confused with polygamy – essentially means having more than one steady, romantic relationship at any given time. A polyamorous individual might have a primary partner, as well as secondary and tertiary partners. According to a study conducted in September 2009 and cited in Newsweek, there are 500,000 polyamorous households in the U.S. ... Boone and Ashe abandoned the swingers’ parties, and soon Boone began seeing Lyndzi Miller, a writer and call center worker. Shortly thereafter, Ashe found a boyfriend. But Ashe, Boone and Miller were still frustrated by what they perceived as a lack of resources for polyamorous people in Wisconsin. They wanted to find a group where they felt safe expressing their feelings about open relationships and experiences dating multiple people. “We


{ jonahbraun }
wanted something that would be relevant to us and people our age; we wanted a community for discussions and support, not for finding partners,” Boone says. So, in January 2008, Ashe, Boone and Miller started their own group, Coming Out Poly, which is geared toward their own demographic but open to anyone who is interested in or currently living a polyamorous lifestyle. “We wanted to start a group specifically for younger individuals and couples that were going through the really hard parts of being polyamorous that usually go along with being new to it,” Miller says. “If people are honest with themselves, they probably have an inkling of an interest in the community.” ... he group, which began as discussion group, has transformed into a full-fledged support resource with weekly meetings, mailing lists, social events and additional support online that enables ongoing discussions. Coming Out Poly attracts polyamorists who have been in the community for years as well as people who have never been in a non-monogamous relationship before. Miller believes the group allows those who have little experience in the poly community to connect with and ask questions of people who can offer them guidance. “It’s a safe, open space for people to bring up issues and get advice from others that have gone through the same situation,” she says. For people like Julie Richardson, a 33-year-old sex educator from Milwaukee, being a part of the poly community allows her to be more honest with her husband, as well as herself. Before joining the group, Richardson struggled to find happiness in her marriage. “I felt like I could possibly cheat to find some happiness,” she says. “I told him that something wasn’t right, and in discussions we


curbonline.com 43

“I think we experience the same issues, the same troubles and the same joys.”
realized that monogamy might just not be for us.” Like many in the poly community, Richardson also struggled to find the right support group for her husband and herself. She, too, experimented with swinging, which she described as “a bad fit.” It wasn’t until she had an actual relationship with another man that she really feel a sense of fulfillment in her love life. Ironically, Richardson believes having the opportunity to have a relationship with another person helped save her relationship with her husband, who is also actively dating in the poly community. “I think my husband feels less pressure,” she says, explaining that whatever she finds lacking in their marriage – be it emotional or sexual – she can find with her second partner. “It takes some stress off our relationship in general,” she says. ... very path to non-monogamy is different, explains Dr. Meg Barker, a polyamory expert based in the U.K. and co-editor of “Understanding Non-monogamies,” a collection of essays on polyamory. In her research conducted in 2005 on 20 polyamorous women and 10 polyamorous men living in the U.K., she concluded that about half of polyamorous people between ages 20 and 60 thought they were born that way. Others use polyamory as a means to invigorate their love lives or retain personal freedoms within committed relationships. “Everyone draws lines about what emotional connections it is OK to have outside their main relationship, and what physical contact it is OK to have,” Barker explains. Whatever the reason, Barker argues, people are polyamorous because they not only feel capable of loving more than one partner, but more often than not, they need to love more than one person to feel a sense of fulfillment in their lives. But in a world where fidelity to one person is the rule, Barker says the media present “polyamory as something rather ‘out there’ that normal people wouldn’t be able to do.” ... or those who practice polyamory, however, having multiple partners is, well, normal. Aside from loving more than one person, Ashe, Boone and Miller say they all want the same thing: to take care of their families, have a good job and live a normal life. In that respect, monogamy and polyamory have much in common, Ashe explains.


“To me, polyamory has the same values as monogamy,” she says. “We just make the conscious choice to have more than one relationship at a time. We still treat our partners the same, we don’t do anything that is much different from monogamous people. We still have to pay rent and go grocery shopping and deal with jobs and taking care of a family.” While that may be the case, many polyamorists don’t feel comfortable being open with others about their lifestyle. Richardson says she doesn’t tell people about her second partner to protect herself from discrimination. She feels she is unfairly grouped with polygamists and swingers, and she argues the polyamorous lifestyle is misunderstood, leading to marginalization. “I feel like I have to live a double life,” she says. ... any people who practice polyamory maintain it isn’t so different from monogamy – it just involves more people. “I think we experience the same issues, the same troubles, and the same joys [as monogamous people],” Boone explains. “We just have to deal with them with more than one person and work to communicate about a lot of things.” Communication is essential for all healthy relationships, he says, noting that the lack of trust that can exist among monogamous couples doesn’t occur in polyamorous relationships because there is no reason to lie to your partner. “Everyone knows what everyone is doing.” Coming Out Poly currently meets once every week. And while the group doesn’t go as far as to offer counseling to those confused about their relationship preferences, Miller says the organization gives people opportunities for self-discovery, whether they choose to be polyamorous or not. Ashe, Boone and Miller think Coming Out Poly meetings fill a niche, offering support to younger people who are interested in pursuing more than one romantic relationship – not just sleeping around. “There’s a lot of misconceptions about what polyamory is, and some people might stop by thinking we’re swingers, or that we’re all kinksters, or just sex addicts or something,” Miller says. “In reality, that’s not true — we’re all just very normal people that just happen to have more than one love in their life.” 




love noun \'l v\ 1. strong affection for another person, or more than one, arising out of personal preference or a feeling of desire for more emotional connection beyond one monogamous relationship

44 CURB | 2010

Because every dream job needs a champion.


46 CURB | 2010

Chele Isaac might have a church fetish. After all, she’s owned two. “I’m a little embarrassed about that,” she tells me. But it was a need for studio space, not religious fervor, that led Isaac – a former speed skater and sky-diving instructor – to buy her first church in Illinois over 20 years ago. After moving to Madison and selling her graphic design business in the late 1990s, she began hunting for a similar space. “I was thinking, ideally, of a factory,” says Isaac, an installation artist who has shown work in Wisconsin, Michigan and Pennsylvania. “But then I got a call about a church.” More than a decade later, she and her husband, John Neis, are happily settled in a former Swedish Lutheran church on the east side of Madison. They’ve filled the cavernous Gothic Revival structure with a cheery mix of thrift shop finds, mid-century modern pieces and works by Isaac and the artists she admires.

Is there a third church in her future? “I still get calls from real estate agents about churches,” she says. “And I’m like no, never, ever, ever again.” Location: Madison, Wis. Size: 10,800 square feet Year built: 1922 Lived there since: 1999 It’s not often you find a trapeze in a church. I have a friend in Cycropia, the aerial dance troupe, who practices here… It seems ridiculous to have nearly 11,000 square feet for two people and a dog, and I find myself constantly trying to justify it, karmically. I want to make it a creative space for others, not just me… I want other people to feel at home here. So we host a lot of events: film screenings, dinners, weddings. We’ve had fundraisers

divine design
1. Isaac and Neis left the sanctuary largely intact, using it to host fundraisers, film screenings and other events. 2. Isaac found the Thonet chairs at the UW-SWAP. 3. The church has two downstairs bedrooms, but Isaac and Neis prefer to sleep in the upstairs loft.

{ sarahkaron | photos by lukaskeapproth }

for Tammy Baldwin, Jim Doyle and the Urban League. What have you changed about the space? Everything. I worked really hard on this place for the first few years after we moved in. I did a ton of demolition, building, painting and plastering… The kitchen was a disaster. The windows were boarded up, and you’d open the lower cabinets and the inside went down to dirt. There was drywall, but it only went up eight feet … We found a giant crack in the wall and had to excavate the entire side yard. What’s your advice for people who are remodeling? Live in a space before you change anything. Ed Linville, the architect who designed all the Food Fight restaurants in Madison, told us that. He came into the kitchen when it was a mess ... The walls were black, the previous tenants had painted the ceiling purple

and I’d already started tearing down the drywall, which was lime green … And Ed comes in and says, “I wouldn’t do anything to this kitchen for a year.” And I was like, “You’ve got to be kidding me.” But he was right … He wanted us to figure out how we used the space before we did anything. And I’m so happy we waited. We lived with it for a year, and where we were in the beginning and where we ended up is completely different. What’s been the biggest challenge about living here, from a design perspective? Figuring out how to bring things down to a human scale. We’ve tried to find ways to make it comfortable, cozy and bright. Paint helps—painting a wall to delineate a room, for example... [But] I hesitate to call what I do “design”… And that’s why it’s hard to pull something out, because I see this weird boatful of stuff as one thing… but anyone else who walks in here probably sees it
curbonline.com 47

48 CURB | 2010

“Chele Isaac might have a church fetish.”
as a bunch of little things… I hope it doesn’t seem like just a bomb of objects went off in this building. Do you and your husband have similar taste? Whose aesthetic is more represented here? I don’t want to say this is all me, because it’s not… I think he’s got really great taste. I would say I definitely bring the eclecticism; I bring to the mix everything that’s asymmetrical. Like when I put [a pair of matching] lamps at different heights, it almost blew his mind apart ... He’s definitely got a sense of order…[but] he’s weird, too… I mean, John came up with red rhinoceros [in the living room]. For me, objects are all about the connections between them, so I think that’s why our space tends to be more eclectic and a weird amalgam of things that all seem to hover in the same temperature of use and patina and humor… Everything operates at a similar vibration, if that makes sense. Has your taste changed? I’m sort of the same person I was as a kid… [I’m] really intrigued by the serendipity of like, ‘Oh my God, that’s the seventh red enameled thing I’ve seen today, this is crazy’ … There’s something about objects that map histories for me, and it’s rare when I look at something and I can’t remember where I got it, or the story behind it ... I’ve often thought, what would happen if there was a massive fire, everything gone, then what would I do? Would I just have a room that looks like a page torn out of the West Elm catalog? Like, a little vase with one sprig in it? I will say this: I think I’m collecting a lot less stuff now than I used to. How did your parents influence your design sense? There was a mix of [antiques] amongst modern pieces [in my parents’ home], so I’m definitely a product of them. My parents were both artists… [and] taught us how to use our hands, early on… When I got in trouble and was sent to my room, I was always glad, because that’s where my art stuff was. It was never really a punishment.

1. Isaac and Neis gutted the kitchen, and now it’s one of their favorite rooms in the house. Isaac used acid to etch designs into the backsplash. 2. A sunny corner in Isaac’s studio. 3. The studio bathroom is decorated with 1970s tiles from Buenos Aires.

curbonline.com 49

What’s your favorite place in the house? Places where I do a lot of reading, [like] the troll corner. And I do love the loft. Oh, but the kitchen. I like the kitchen when there are lots of people [here], but it’s great on Sunday mornings in the winter, when we’ll sit with a pot of coffee and two newspapers. You know what I mean? It’s a ritual. 
FMM3CircleAd2.ai 11/5/10 7:49:10 AM

The downstairs living room: The mid-century modern chairs, on the left, were Isaac’s first reupholstery project. She bought the chairs for $5 each. She found the blue Hans Wegner Papa Bear chair at a sample sale at Modernica, in Chicago. The black couches are Eames Lounges. The harlequin lamps are vintage.


Online Shopping
www.freshmadisonmarket.com sonmarket.com
703 University Ave 608-287-0000

for 60 minutes!!

You can order up to s 7 days in advance as well as same day delivery. elivery.
able Delivery available every day from 9am - 9pm
Excludes alcohol and tobacco products

When you spend $25 or more during a visit to Fresh Madison Market, we'll pick up the cost of 60 minutes of parking in our heated underground parking garage! (enter on Lake Street). The elevator from the garage will take you directly into our store. 50 It couldn't be easier to shop at CURB | 2010 Fresh Madison Market!

to anywhere within the Madison city limits with a $40 purchase.
See website for more information.

Now offering





15 0 Y E A R S





15 0 Y E A R S

The truth behind women leaving state politics
{ joshhilgendorf | photo by lukaskeapproth }
Democratic Rep. Donna Seidel sits This is an excerpt from the full article, most gender diverse cabinet in the history next to Pasch in her office, surrounded by of Wisconsin. available on curbonline.com.


y now, Sandy Pasch was used to it. She walked up another cement sidewalk. Rang another doorbell. Gave another smile and another handshake. And then she had to answer the questions she’s heard time and time again. “Who will watch your kids?” they ask. “Who will cook your family dinner?” Wisconsin has a rich tradition of women and politics. In 1919, the state became the first to ratify the 19th Amendment, giving women the right to vote. Vel Phillips became the first African American woman in the U.S. elected to a statewide office when she won her campaign for secretary of state in 1979. As recently as 2002, Gov. Jim Doyle was recognized for having the

But now, Wisconsin has a secret - one that permeates county boards and the state legislature. A secret that clouds city councils and circuit courts; a secret that’s not easy to keep. And surprisingly enough, it’s available for all to see. According to the Wisconsin Women’s Council, women currently hold 25 percent of elected offices in Wisconsin, the lowest number in more than two decades.

But Who Will Take Care of the Kids? Seated at a table in one of her colleague’s offices, it has been two years since Democratic Rep. Pasch was on the campaign trail. However, the time spent knocking on doors and talking to strangers is fresh in her mind. And of course, she cannot forget the questions about her role as a mother, wife and politician. But she’s not the only one to face such questions.

campaign photos and pictures of her family. Like old friends reminiscing about days gone by, the two state representatives recount the challenges they have faced when running for office in Wisconsin. “The question is, ‘How will this impact your family?’ As primary caregivers, generally, that is a question that not only we ask ourselves, but the public asks that of us as well,” Seidel says. “They don’t ask men, ‘Well how many kids do you have? How old are they? How are you going to handle this?’” It’s this double standard that is inherent in politics. But it’s not all political - Pasch says that in general, the public has different expectations of women. “The reaction to a woman performing the same behavior as a man is, ‘Well, she is so nasty,’” Pasch says. “Some of that may be more tolerated with men.”

52 CURB | 2010





eth Moss sits in a coffee shop, wearing a dark blue Special Olympics windbreaker, clutching a coffee cup between her hands. No makeup, just a clear blue stopwatch adorns her wrist. Save for her short red pixie cut, her appearance is noticeably plain, fatigued even, despite the tiny jolt of caffeine she’s delicately sipping on. Moss occasionally glances at her stopwatch, seeing the digital numbers dissolve into themselves as the time between her current meeting and her next appointment slowly collide. Every phrase she utters is punctuated with a light molasses-like Southern drawl that adds a sense of warmth to whatever she says. Then again, whenever she talks about Garner, you can’t help but feel a mother’s warmth. The first day she brought her son, Garner, who has autism, to kindergarten at their neighborhood school in Oakridge, Tenn., she felt the familiar helplessness any mother leaving her child feels. She dropped him off at the classroom, which opened up to an outside courtyard. As she walked away, leaving her nearly non-verbal son behind, the teacher swung the classroom door open and yelled across the courtyard, “Beth, come and get him – I can’t get anything done with him in this classroom.” Horrified, she took Garner’s hand in hers and led her son away from his first day of school, through the crowd of other parents, with her head held high. Instead of letting anger and frustration force Garner to attend a nearby segregated school for other children with disabilities, Moss continued to fight to put him in the school’s general education classroom. “I literally had stomach aches when I walked into the school,” Moss says. “The principal made me feel like they were going way over and above what they needed to do, but they didn’t have any kind of professional development. We paid for all the professional development for the staff.” “He [the principal] had a two-drawer file cabinet next to his desk and the bottom file was labeled ‘Garner,’” she says. “And he would pull it out and say, ‘this is what we do for him,’ and I would say, ‘but it’s not working.’” After Garner finished third grade, Moss and her husband decided they couldn’t stay in a school system that wouldn’t willingly
54 CURB | 2010

provide support for their son. However, they weren’t going to forfeit the fight ¾ they were going to try tackling the problem from another angle. Moss heard about the progressive nature of Madison school districts at an autism conference, and kept the location in mind when she searched for a school district that would nurture an inclusive environment for Garner not only in elementary school, but throughout high school and beyond. Disability simply means difference Segregated schools and separate classrooms used to be the norm for children with disabilities. There were whispers that were never heard – a population

disability spectrum, students who have severe disabilities still tend to receive the majority of their instruction in the special education setting, according to UdvariSolner. With the help of grassroots advocacy, Madison is now nationally recognized for its inclusive education practices and is a model district for implementing the practice of inclusion for other districts across the country. And with such a reputation, it’s no surprise that more and more families – like Beth Moss’ family – are coming to Madison. I envision a world Eight years ago in Madison, a group of

neglected and sequestered to workshops or institutions. Families in the Madison school district, though, decided this quarantine effect wasn’t good enough for their children. They began advocating for inclusive education, a learning opportunity that allows children with mild and severe disabilities to be taught in general education classrooms. “Disability simply means difference, a difference in learning styles, a difference in the way in which you may move, the way you think, the way you may speak or the way you may communicate,” says Dr. Alice Udvari-Solner, a faculty associate and researcher in the Department of Curriculum and Instruction and also a national consultant in the area of inclusive education. “The only way for people to learn to interact in positive ways is to have the opportunity to interact,” Though the intent is to include all children who fall on each end of the

mothers met at a coffee shop. Wanting to do more for their disabled children’s education, they created the Madison Partners for Inclusive Education, and set out to harness the district’s resources and to spur the school administrators to invest in their children’s educations differently. “We were kind of beating our heads against the wall because we were all running into the same problems, just at different times and maybe in different schools,” says Lisa Pugh (pictured above), one of the founding members. Pugh and her family moved from Wichita, Kan., so her daughter, Erika, who has autism, could begin her education in an inclusive setting by the time she was old enough to attend school. “Madison definitely has a different value base for students with disabilities.” Pugh’s drive to improve Erika’s education has translated to the rest of her children, especially her eldest daughter, McKenna.

When she was 11, McKenna testified at a Madison School Board meeting, urging members to reconsider the possibility of cutting special education funding. She participated in panel discussions with other siblings about the effect of their sisters and brothers, and she won a national competition for a commercial she created for Assistive Technology, which are devices that help people with disabilities communicate. “People listen to me more when I talk about [disabilities] because Erika is my sister,” McKenna, now 13, says. In her winning video, images of Erika swimming and jumping on the family’s

their family can advocate, regardless of what the level of their disability is, regardless of what school they are able to attend because of where they live – gets a high-quality inclusive educational experience and that they’re equipped for adulthood when they leave the Madison schools?” Swedeen says. According to John Harper, the executive director for educational services in the Madison school district, Madison schools only have a 5 percent separation rate, meaning students with disabilities are only separated if they provide a serious detriment to the classroom, with nearly 90 percent of disability students at the elementary level included.

trampoline are accompanied by McKenna’s small-yet-confident voice describing Erica’s personality and their unique relationship. The 30-second commercial ends with McKenna saying, “I envision a world in which people with disabilities have a voice, just like you and me. Assistive Technology can make that happen.” McKenna is just one in the choir of voices that is the Madison Partners for Inclusive Education. While the collective voice fights for rights for their disabled children, each member also has his or her own motivations. For Beth Swedeen, Madison Partners for Inclusive Education isn’t just about advocating for her daughter, Cara, a high school senior at Madison West with a significant intellectual disability. It’s about making sure every student can benefit from inclusive education. “How can we ensure that every child in Madison schools – regardless of how much

The good fight For Beth Moss and her son, life is entirely different. Beth now serves as the vice president for the Madison School Board. Garner is a three-season athlete at James Madison Memorial High School, and the benefits of his inclusive education clearly show. When Garner talks to his mom, he touches her shoulder or taps her hand, and looks her straight in the eye while leaning forward to get her attention. When there is a lull in the conversation, he fills it with quiet descriptions of Schindler elevators. Sometimes, he cups his hand over his right ear to hear the sound of his voice. “Now he’s used to functioning with support, so much more than he ever could have without support,” Moss says. “Now he’ll be able to have a job, and he’s planning to go to college for a couple years… He’ll have support but he will live in a dorm, he’ll go to classes, and he’ll be perfectly capable

of doing that because he’s been trained to do that, he’s used to it and he knows what to do. But if that had never happened for him, he’d have to have someone following him around for the rest of his life.” “Mom, I want to be a garbage truck man when I grow up,” Garner says. And a few minutes later, “Mom, I want to be a bus driver for the Madison Metro when I grow up.” “So many options,” Moss says, smiling at her son. Although successful inclusion stories like Garner’s exist throughout the district, inclusive education is not met without opposition. In particular, some parents argue that including children with disabilities in general education classrooms hinders their child’s learning. To combat the naysayers, Udvari-Solner nods to her research findings that suggest this teaching method truly assists all students involved. “There are beneficial effects such as increased self esteem ¾ students have the opportunity to be generous, altruistic, to gain a level of understanding of somebody else’s learning style…tolerance toward differences,” Udvari-Solner says. “These social measures are really critical in terms of the way we behave as human beings.” Though Swedeen describes herself as a “rabid inclusionist,” she shies away from relying on this defense. Instead, she references studies like Udvari-Solner's. “I do point to some of the research that shows that when kids are equipped well and the instruction is high-quality, that when kids with and without disabilities are paired together… that all kids’ grades go up,” Swedeen says. “I think that is probably more of a salient argument to present to families who think it’s one group of kids against another group of kids than to say, ‘well your child will learn compassion and understanding, and they’ll say, ‘Well, that won’t get my kid into Harvard.’” Beth Moss, Lisa Pugh, Beth Swedeen and all the other mothers of disabled children definitely know how to put up a fight. But for them that comes with the territory of being a mother. “Moms, we have this ‘don’t mess with my kid’ kind of attitude,” Pugh says. “I will fight to the death for my children in terms of helping them to get what I feel is fair and their right.” 
curbonline.com 55


Reduce, Reuse, Revolutionize
The story of Milly Zantow, the Wisconsin woman who helped push the recycling movement to the national level. { laurataubman }
ohn Muir. Aldo Leopold. Gaylord Nelson. When it comes to environmental leaders, Wisconsin can drop some names. But chances are you haven’t heard of Milly Zantow. “I see Milly as really one of the unsung environmental heroes of Wisconsin,” says Gregg Mitman, director of the Nelson Institute of Environmental Studies at UW-Madison. Zantow, 87, isn’t an ecologist, a politician or a professor of environmental studies. She has no background in public policy or science. But the North Freedom resident knew a problem when she saw one. In 1978, the Sauk County landfill was overflowing, 10 years ahead of schedule. Zantow recalls visiting the facility one day, and watching, depressed, as plastic bottles whipped in the wind. “I thought, ‘This is ridiculous,’” Zan56 CURB | 2010


tow says. “‘We can’t have this.’” Her refusal to accept an ever-expanding heap of trash sparked a national revolution. One woman changed the way America looked at garbage. In fact, she changed the very definition of “garbage.” “I just knew it had to happen. Down deep in my heart, I knew.” Getting started Zantow knew recycling plastic was possible. On a recent trip to Japan, she had seen bins on city streets and curbsides that separated plastic, glass and metal from garbage. If she were going to solve the Sauk County landfill crisis, Zantow knew she needed to learn about the plastics industry. She read the plastics encyclopedia, spoke to experts and contacted companies specializing in the material. She called the Borden Milk Company in Milwaukee. “What do you do when you

have a flawed jug come through that you can’t use?” she asked. The reply: “We put it back and run it through again.” A light bulb went off. “Aha! That was my answer,” she says. “If they could recycle it in the very beginning, why couldn’t we recycle post-consumer material?” But convincing companies to use recycled plastic and politicians to enact recycling laws was no easy task. Wisconsin legislators laughed in her face. They told her the concept was 20 years ahead of its time. Zantow didn’t back down. She eventually convinced Flambeau Plastic, a company in Baraboo, to experiment with recycling the material. But there was a catch: The recycled plastic needed to be ground before they would use it. “Well, where am I going to get a grinder?” Zantow recalls thinking after she hung up the phone.

She contacted a manufacturer that spe- telling a group of legislators that laughed cialized in commercial plastics grinding. at her idea. Undeterred, she met with the When she inquired about purchasing a UW-Baraboo science department to learn machine to recycle post-consumer plastics, how to distinguish different types of plastic using burn tests, smoke tests and water her request was met with laughter. “Oh, they thought that was the funniest weight tests. “I don’t think until I got mixed up in thing they ever heard,” Zantow says. “He said, ‘I just can’t imagine doing that.’ But [recycling]… that any [companies] were rehe said, ‘I’ll do it. If you get the $5,000, cycling plastic,” Zantow recalls in “Plastics One Through Seven,” a 2009 documentary I’ll do it.’” That mountain of money seemed even by Liese Dart. Soon Zantow received calls from combigger than the landfill at the time. Zantow called a friend, Jenny Ehl, to propose they panies around the country, wanting to both cash in their life insurance policies to know if certain types of plastic were recybuy the grinder. She figured they wouldn’t clable. “That’s how I kept going,” she says. As the recycling movement caught on, need the insurance for years while the plasZantow realized people needed a system to tic bottles were immediate. With their policies liquidated and the distinguish different types of plastic. “We came up with the idea of a little plastic grinder paid for in full, Zantow and Ehl started a recycling program in 1979, imprint on the bottom of every container, a little triangle emblem, with a number inknown as E-Z Recycling. “[We] felt like throwing a party when serted in it,” Zantow says in “Plastics One Through Seven.” we threw the first jug The Society of the in,” Zantow says. “I see Milly as Plastics Industry stanE-Z Recycling was the nowone of the first centers really one of the dardizedtriangle codes iconic in the U.S. – if not the in 1988. Today they’re only center – to recykind of unsung used around the world cle plastic, newspaper, environmental to separate plastics. cardboard, glass, alumiMitman says the num and tin. heroes of symbols “helped transInitially, the plastic form the way we think recycling program only Wisconsin” about and practice reincluded milk jugs. cycling in the U.S.” With the help of loShortly after recycling codes were stancal markets and community centers, Zantow and Ehl established drop-off locations dardized, Zantow celebrated another vicwhere people could leave old milk contain- tory: Wisconsin passed a recycling law, ers. They told their families and friends, requiring paper, metal, glass and plastic and soon milk jugs piled up.“They began be collected and kept out of landfills. The getting so full, so we knew people were as legislation came after years of lobbying by worried as we were,” Zantow says. “But Zantow and other recycling activists. Zantow’s years of advocacy did not they didn’t know what to do about it.” bring her fame or fortune. Outside the environmental movement, her name is virtuA recycling revolution is born As E-Z Recycling grew, Zantow was de- ally unknown. But those familiar with her termined to expand the program to include story insist that she is a role model, not just detergent bottles, shampoo bottles and for environmental advocates, but for anyother types of plastic. Once again, plastics one seeking to incite change. “I think what we learn is that it’s really experts discouraged her, saying her project would be too labor-intensive given the va- true that one person can make a difference,” riety of plastics involved. Zantow refused Mitman says. “This is somebody that had to give up. a real passion and commitment, and per“They’re just a different type… of plas- severed and as a result helped changed the tic, and they’re recyclable,” Zantow recalls world.” 

Green Your Garbage
If you’ve ever bought something in a plastic bottle, you’ve probably noticed a little number inside a triangle on the bottom of the container. Ever wonder what that means?

1. PETE or PET (polyethylene terephthalate)
Typically seen on soda and water bottles, food containers and mouthwash bottles.

2. HDPE (high-density polyethylene)

Found on milk jugs, detergent bottles, toys and household cleaning products.

3. PVC or V (polyvinyl chloride)

Used on shampoo containers, detergent bottles, pipes and outdoor furniture.

4. LDPE (low-density polyethylene)

Typically seen on dry cleaning bags, food storage containers and produce bags.

5. PP (polypropylene)

Found on bottle tops, yogurt containers, videocassette cases, straws and medicine bottles.

6. PS (polystyrene)

Used on throwaway cups and plates, disposable eating utensils, rulers and CD cases.

7. Other

A plastic classified as seven represents all plastics other than the six listed above. This may include reusable water bottles, sunglasses, iPod and computer cases and bulletproof material.
curbonline.com 57

The Dangers of
{ kelseynelson }

Cardiovascular Disease

The Brain

Cardiovascular disease, including stroke, has long been thought of as a “man’s disease.” In fact, the American Heart Association has found that only 55 percent of women realize heart disease is their No. 1 killer. Every year since 1984, more women have died from cardiovascular disease than men. By making easy lifestyle changes like increasing physical activity, quitting smoking and improving diet, your cardiovascular risk of can dwindle. Read one woman’s story of surviving a stroke at www.curbonline.com.

When the blood is not flowing correctly, like when a blood vessel bursts (“hemorrhagic”) or becomes clogged (“ischemic”), a stroke occurs. In both scenarios, the blood is unable to carry oxygen to the brain, causing cells to die and the brain to become damaged.

The Arteries

The Heart

The arteries carry blood away from the heart to the body. Hypertension, one of the most-easily reduced risk factors for cardiovascular disease, results when there is an increase in pressure in the arteries throughout the whole body.

The role of the human heart is to pump blood to the rest of the body. It cycles through a network of veins and arteries that carry oxygen and other nutrients to the billions of cells in the body and carries waste to the lungs, kidneys and digestive system to be removed.

What is Cardiovascular Disease?

Cardiovascular disease includes any type of disease related to the heart or blood vessels. Blood vessels transport blood to and from the heart through a network of arteries, veins and capillaries. The blood carried to the body is rich with oxygen and nutrients. The blood returning to the heart carries carbon dioxide and other waste for disposal. Problems can develop gradually as the blood vessels build up plaque, which can rupture and cause blood clots to form. If a clot forms, it can either cause a blockage at that particular site or travel through the artery to other parts of the body. A clot that travels to the heart can cause a heart attack; a clot that travels to the brain can result in a stroke.

The veins carry blood to the heart. They have a lower pressure than arteries. Capillaries are the center of exchange for nutrients and waste. They give cells necessary oxygen and nutrients and also take away carbon dioxide and other waste.

The Veins and Capillaries

Symptoms of a Heart Attack

- Chest or upper body discomfort - Shortness of breath - Nausea, lightheadedness or cold sweat. While many symptoms of a heart attack are the same for both men and women, women are slightly more likely than men to experience back or jaw pain, shortness of breath and nausea.

- Sudden numbness or weakness of face, arm or leg, especially on one side of the body - Sudden confusion - Sudden trouble seeing - Sudden dizziness or trouble walking - Sudden severe headache with no known cause

Symptoms of a Stroke

58 CURB | 2010

Put a ring on it?
How do you know when it's the "right time" to get married?
{ amandavoye }
n a recent episode of the AMC television series “Mad Men,” Peggy Olson, a bright young copywriter at an ad agency, looks at her co-worker and sighs. “I signed the first new business since Lucky Strike left,” she says. “But it’s not as important as getting married.” Peggy is 26, and in the ’60s, that was pretty much over the hill. In 1960, the average age of marriage for women in the U.S. was about 20 years old. For men, it was just under 23. Nowadays, of course, Peggy’s mid20s singlehood wouldn’t raise an eyebrow. The most common trend in relationships is “the increasing delay of the age of marriage,” says Professor John DeLamater, a relationship expert at UWMadison. In 2009, women in Wisconsin entered their first marriage at an average age of 25.5, while men were just over 27 years old, according to a Wisconsin Department of Health study. Many reasons account for this trend. People now spend more of their young adulthood experimenting with love and careers. Social norms have relaxed, too; it’s no longer taboo to shack up before


getting hitched. In fact, one could argue that things have moved so much in the opposite direction that young married couples are now the outliers. When a 22-year-old couple announces their engagement, there comes the inevitable, “Why so fast?” “We know what we want to do with our lives,” Kayla Kaiser, a UW senior, says. Kaiser, 22, is engaged to Kyle Terpstra, 23, also a senior at the university. The couple met about five years ago, during their senior year of high school, and plan to marry next summer. Neither is worried about relationship trends or marriage statistics. What’s most important, they say, is that they’re in love and feel ready to make what Kaiser acknowledges is an “enormous commitment.” The couple plans to meet with a financial advisor, and has already begun budgeting for the wedding, Kaiser says. She is confident that with open communication and financial planning, she and Terpstra will effectively manage their money. And, she adds, the success of a marriage depends less on the age of the couple, and more on their maturity. “I feel that Kyle and I are very mature

for our age,” Kaiser says. While that may be true, age does have something to do with it. Studies have shown that duration of marriage is linked to a woman’s age at her first marriage—the older she is, the less likely she is to divorce. It is perhaps surprising, however, that couples who marry at age 20 or older are less likely to separate than those who marry under 18. A 2001 Centers for Disease Control and Prevention study found that 59 percent of women who marry under the age of 18 separate from their partners or divorce within 15 years. For women who married at age 20 or older, however, the 15-year-divorce rate dropped to 36 percent. The findings were based on a 1995 study of 10,847 women aged 15 to 44. A more recent study, conducted by the Pew Research Center, also found a correlation between a woman’s age at marriage and the duration of her marriage. The 2009 study was based on findings drawn from a 2008 survey sponsored by the U.S. Census Bureau, which examined marriage and divorce statistics at the state level. The study found that states like Arkansas and Oklahoma, where half of all brides were age 24 or younger on their wedding day, also had an above-average share of divorced
curbonline.com 59

women. States where people marry young also tend to have larger shares of people who have married three times or more. Of course, many young marriages do succeed, and not just because the couple is hopelessly in love. Chris Quinn, a licensed marriage and family therapist in Madison, says constant, open communication is essential to the success of any marriage, particularly a young couple’s. It’s crucial, he says, for both partners to be able to express needs and desires without fear. Quinn recommends young couples meet with a counselor to discuss potential issues before they arise. The relationship may have underlying problems the couple isn’t aware of, and pre-marital counseling can help couples learn how to resolve conflict before it happens. Unfortunately, Quinn says, most couples skip pre-marital counseling and wait until the wedding bliss has worn off. That’s when many people notice characteristics about their partners they didn’t see before, Quinn says. Disagreements come up, and couples may question their compatibility. “This doesn’t mean that they can’t reconcile that, but it certainly means they

have to talk about it,” Quinn says. When Falicia Hines and her fiancé planned their wedding, they purposely chose an officiant who required pre-marital counseling. One reason the counseling sessions were valuable, Hines says, is because they allowed her and her nowhusband to discuss their expectations for communication. “Open communication was a big topic, and we spent a lot of time talking about what our ideas of ‘open’ were,” Hines, 27, says. “We were surprised that we had differing opinions on what open even meant.” The Madison couple married in September 2010, after dating for four years. Although Hines says she fell in love with her husband soon after meeting him, she wasn’t ready to get married at 23. “I was impulsive, impatient, and a little selfish,” she recalls. “Figuring out who I was and transitioning from college student to self-sufficient adult was an experience I wasn’t really prepared for when I graduated.” Waiting to wed, Hines says, gave her and her husband time to gain life experience,

understand their finances, and learn more about each other and themselves, all of which deepened their bond. “I learned so much about myself after college, and those things really helped me feel grounded and independent,” she says. “I am a better wife because of that.” Not everyone has a timeline for marriage – or plans to get married at all. In the era of “Mad Men,” about 80 percent of U.S. men and women ages 25 to 34 were married. Today, that number is 45 percent. And the marriage rate continues to fall; between 2000 and 2009, it dropped a precipitous 10 percent. Currently there are nearly 60 million U.S. residents 18 or older who have never been married. Michael Gonzalez, a 23-year-old living in Madison, is one of them. His relationship status changes daily. “Sometimes I’m single, sometimes I’m tied down,” he says. “It all depends on the day and time of the week.” Will he ever get married? Maybe, maybe not. “Let’s be honest, it’s a lot of work, and I’m a simple person,” he says. “Not to mention, I can’t deal with the same people for a prolonged period of time.” 

60 CURB | 2010

Know your milk.
The Holm Family Farm Dunn County, WI

Organic Valley milk comes from family farms near you. That means less shipping and more farm-fresh taste. It’s all part of our cooperative philosophy: work in harmony with nature for the common good. No antibiotics, no synthetic hormones or persistent pesticides. You see, as Organic Valley farmers we take a lot of pride in putting food on your table that is both healthy and delicious. Now you know. Find your nearest farmer and get coupons at www.organicvalley.coop

517 Wisconsin family farms strong.

curbonline.com 61


They shaped Wisconsin’s history

On Top

Anna Gibbons’ tattoo-covered body made her one of Wisconsin’s most popular circus sideshow performers. Gibbons earned a good living from her ink, but she also did it for love – her husband was a tattoo artist. Dickey Chapelle’s passion for photojournalism took her around the world. She captured some of the most outstanding war photos and stories of all time – and she did it without a flipcam. Lavinia Goodell became Wisconsin’s first female lawyer in 1874. Her legacy paved the way for thousands of women to make the same career mistake. Sun Prairie native Georgia O’Keefe was one of the most influential American artists of the 20th century. Of her famous abstract paintings, she is quoted to have said, “I hate flowers. I only paint them because they’re cheaper than models and they don’t move.” Golda Meir, who would grow up to become Israel’s first female prime minister, immigrated to Milwaukee from Russia when she was 8. If she were alive today, would she nosh on knishes and kugel at Benji’s, or Jake’s? Wisconsin legend Laura Ingalls Wilder’s masterpiece, “Little House on the Prairie,” tells of her life in the Midwest in the late 1800s. Unfortunately for Wisconsin, the prairie was in Kansas. 

62 CURB | | 2010 CURB 2010

Santa wishes he could sing like these guys.

Order the new Holiday Album, “Cheer On Tap” at uwmadhatters.com today!
curbonline.com 63


School of Journalism & Mass Communication University of Wisconsin-Madison 5115 Vilas Hall 821 University Ave. Madison, WI 53706

What’s a great gift idea?

Dining Gift Certificates from WRA
1 certificate is redeemable at 1000’s of Wisconsin restaurants.

Endless options, statewide:

Give the gift that satisfies everyone, business or personal: dining out.

Dining Gift Certificates
Order yours hassle free at


64 CURB | 2010