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“A STUDY ON CUSTOMER SATISFACTION LEVEL REGARDING AFTER SALES SERVICES OF MAHINDRA & MAHINDRA AT KOUSHIK MARKETING SERVICE CENTER HANAMAKONDA”

A Report Submitted in Partial Fulfillment of The Requirement for the Award of MASTER’S DEGREE IN BUSINESS ADMINISTRATION

ACKNOWLEDGEMENT I take this opportunity to express my humble and deep sense of gratitude to our esteemed director and respected professors and guide for the constant help rendered for successful completion this project report. I gladly take this opportunity to thank professor M.N.MANIK for his kind help and encouragement during the study .I also thank him for his valuable guidance and constructive ideas. I Sincerely thank Mr………….. sales in charge, which selected me and gave me an opportunity to work in this organization and I thanks for his valuable suggestions and guidance throughout the study period. I am grateful Mr. Mahindra owner of work’s shop, who has given me a lot support for my project. My special and sincere thanks to my parents for their support and encouragements in all the terms, throughout my training period.

kishore

DECLARATION
I hereby declare that the project entitled

“A Study on Customer Satisfaction regarding after sales services of Mahindra &Mahindra at Koushik marketing Service Centre,

Hanamakonda”
Submitted in partial fulfillment of the requirement for the degree of Master of Business Administration (MBA) to Kakatiya University, Is my original work and is not submitted to any other degree, diploma, fellowship or other similar title or prizes. The project has been individually carried out as a part of Summer Inplant Training and is meant for academic purpose only.

kishore

Contents Sl. No. Titles I Chapter 1      II Introduction Literature Review Statement of the Problem Purpose of the Study Scope of the study

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 Objectives of the Study Chapter 2     Organization Profile Organization Chart Sampling and Research Design Data Collection Method

III

Chapter 3    Results & discussion with Charts & graphs Findings Suggestions

IV

 Conclusions Chapter 4  Appendix •    Questionnaire

Bibliography Joining Report Weekly Reports

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The survey caused in the Hanamakonda Dist with the sample size of 100.The collected data are tabulated and analyzed data and all suggestions are given according to the analyzed data graphs and charts are used to illustrate the statistical data and findings. The study is scheduled through primary data and other information thereby preparing Questionnaire. To know the perception of customers regarding the charges or rates offered by the service station and To know any suggestion from customers to improve the service station.INTRODUCTION The Project assigned to me was “A STUDY ON CUSTOMER SATISFACTIOIN REGARDING AFTER SALES SERVICES OF MAHINDRA&MAHINDRA AT KOUSHIK MARKETING SERVICE CENTRE. This study will help me to find and customer satisfaction level of the customer for authorized M&M service station in Hanamakonda dist. which focus of various variables. IN HANAMAKONDA DIST”. . To know the reason for decline of customers at service station. and attributes that are important to know the satisfaction level and the factors affecting the purchase decision.

design and development. passenger cars/multi-utility vehicles. twowheelers and tractors. commercial vehicles. Indian Automobile Industry The automobile industry is one of the core industries in India economy.INTRODUCTION ABOUT AUTOMOBILES INDUSTRY: History and development of Automobiles also marks the dynamism in technological growth men have achieved. we have certainly-traveled too far. This industry report of SCOPE MARKETING & INFORMATIONS SOLUTIONS PVT LTD provides extensive information on the Indian Automobile Industry. and marketing. namely. The report focuses on the trends that are emerging in the industry across segments. India has become the playground of major global automobile majors. The qualitative analysis of the various trends reveals that the . whose prospect is reflective of the economic resilience of the economy. The automobile industry in India is gradually evolving to replicate those of developed countries. From the days of horseless carriages to the modern-age self-guided automobiles that are designed meticulously using cutting-edge technology. Automobile industry in India is today poised for (he big leap and this segment helps you to be ready for that. The opportunities in the automobile industry in India are attracting big names with the big purse and they are investing vigorously in infrastructure. With the liberalization of the economy. Automobile Industry in India is still in its infancy but growing rapidly.

Sales have increased with the entry of several foreign manufacturers and the introduction of new vehicle models.000 years ago when the first wheel was used for transportation in India. exports and imports over the years. The first was Guido da Vigevano in 1335. Several Italians recorded designs for winddriven vehicles. . across segments. emission norms etc and it also deals with various government regulations. This highlights key issues influencing the automotive industry in India such as import and excise duties. a brief perspective of the global automobile industry across segments has been provided with comparisons on Indian scenario wherever needed. sales.industry offers immense scope even for allied industries and those looking at investing in the auto industry’s a background. A detailed competitive analysis of the industry has been provided backed warn comprehensive details on production. It was a windmill-type drive to gears and thus to wheels. The report also deals with aggressive marketing strategies undertaken by different manufacturers in India. and supply and demand scenarios. with detailed look on segmentation. It discusses the current scenario in the industry. structure. Vaturio designed a similar vehicle that was also never built. The Birth of Automobiles The history of the automobile actually began about 4. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels.

the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies." He.In the early 15th century. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out . Nicolas-Joseph Cugnot of France is considered to have built the first true automobile 1769. attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat. Brezin. small steam-powered engine models were developed.2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh head of steam. which didn't receive any attention in those days. clockworks. It had a top speed of a little more than 3. but it was another century before a full-sized engine-powered vehicle was created. the steam vehicle had made great advances. Although by the mid-15th century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs. Designed by Cugnot and constructed by M. in fact. Cugnot's three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces. During the 1830's. By the 1600s. including the creation of a wheel that turned under its own power. Evans was the first American who obtained a patent for "a self-propelled carriage. and the wind. it is also the first vehicle to move under its own power for which there is a record.

The early steam-powered vehicles were so heavy that they were only practical on a perfectly flat surface as strong as iron. and Daimler himself. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. . the French duo of Pan hard and Levassor made a revolutionary contribution when they mounted the engine in the front of the car under a 'bonnet'. France too had joined the motoring scenario by 1890 when two Frenchmen Pan hard and Levassor began producing vehicles powered by Daimler engine. However. A road thus made out of iron rails became the norm for the next hundred and twenty-five years. Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. The engines were positioned under the seat in most of the Daimler as well as Benz cars. Carl Benz and Gotttlieb Daimler. as we know it today. both Germans. for their efforts laid the foundation of the great motor industry. First. Daimler's engine proved to be a great success mainly because of its less weight that could deliver 1000 rpm and needed only very small and light vehicles to cany them. went on adding new features to his engine. share the credit of changing the transport habits of the world.of use on roads. The vehicles got bigger and heavier and more powerful and as such they were eventually capable of pulling a train of many cars filled with freight and passengers. possessed by the automobile spirit.

versatile. a car that was inexpensive. and only 400 were gasoline cars.For many years after the introduction of automobiles.300 automobiles were registered in New York. Massachusetts. Austin Seven was the world's first practical four-seated "baby car' which brought the pleasures of motoring to many thousands of people who could not buy a larger. 800 were electric cars. . In that year. 1. and Chicago. two different carmakers. Even the 'bull-nose' Morris with front mounted engine became the well-loved model and one of the most popular cars in the 1920s. In 1900. there were 50 automobile-manufacturing companies in the United States. the motorcar had evolved itself into amazing designs and shapes. introduced mass production methods of assembly in the UK. In ten years from the invention of the petrol engine. and easy to maintain. by the late 1920s the car was commonplace in modem industrial nations. a number that rose to 241 by 1908. thus paving the way for *a revolution in the automobile industry. Boston. Herbert Austin and William Morris. three kinds of power sources were in common use: steam engines.170 were steam cars. over 2. Of these. more expensive car. gasoline or petrol engines. The introduction of the Model T transformed the automobile from a plaything of the rich to an item that even people of modest income could afford. and electric motors. By 1898. Henry Ford revolutionized the manufacture of automobiles with his assembly-line style of production and brought out the Model T.

the consumer is king in a competitive environment. while most companies in Europe made smaller. Since independence till the early 1980’s there were only to major Indian players-Hindustan Motors and Premier autoin the industry. Little wonder the Indian consumer had the worst quality of cars in the . Clearly. Since the mid-1970s. As new players were barred by licensing. many of the most collectible cars date from this time.Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. petrol-consuming vehicles. and many were still extremely expensive and luxurious. and imports by absurd import duties. many of which have been produced in Japan as well as in Europe and the United States. the rising cost of fuel has increased the demand for these smaller cars. these two car manufacturers constituted the oligopoly. Cars were generally large. They had neither financial muscle nor any incentive to invest in technology or quality. the Indian consumer as paid dearly for our policy maker’s confusion between socialism and capitalism. The automobile sector is just one of several examples of how the consumer as benefited from competition. The recent price was triggered by Telco’s Indica is an interesting case study. For decades. The thoughtless policy frame as neither allowed efficient producers nor consumers to get optimum value for their effort or money. Let us trace the evolution of the Indian passenger car industry. more fuel-efficient cars. The increased affluence of trie United States after World War II led to the development of large.

World. Srilanka or Bangladesh besides the exorbitant duty structure ensured that ownership was restricted to the super rich the oligopolists were happy with this situation. In the past seven years. . Some other carmakers have slashed prices by almost25%.Worse than cars available even in countries like Nepal. The private players plan to sell 10000cars at lower price then the erstwhile “People’s Car” has brought down prices of models that together sell about 250000 units every year. The oligopolists were furious (read premier Autos annual reports of late 1980’s/early1990’s). In cars. indica. “is this car or a toy?” All thought that people car was available at such a low price because of the benevolent pricing our egalitarian government. there have been hundreds of products where unshackling competition has benefited the consumer. …Until the then prime minister’s omnipotent son had brilliant idea! To manufacture a people car at an affordable price. Policies. which holds the majority stake in the company.but the people are maruti 800 came into existence. Then competition arrived even for the people car (the competitor. government machinery.-it is 10-12 percent cheaper. cement prices in unofficial markets (make the dream come true. But I realized how poorly it compared to international cars when a well-built foreign guest of mine. though is yet to hit the roads) and behold. the people car is affordable by many more. unable to fit himself in the front seat. the price reduction is quantifiable and visible. We Indians have been quite happy with its japanee’s technology. remarked. etc were twisted to.

and Bombay. 1954: Phased manufacture of Vehicles undertaken in collaboration with Kaiser Jeep Corporation and American Motors Corporation. first batch of seventy-five Utility Vehicles (UVs) imported in CKD condition from Willys overland Export Corporation. . 101" wheelbase and Metal Body UVs introduced. Singapore. 1967: Two wheel drive Utility Vehicles introduced. 1969: Export of vehicles started. yds at Mazagaon from British India Steam navigation. 1949: Lease of 11071 Sq. export of total 1200 UVs together with spare parts to Yugoslavia. 1962: Indigenous content of Jeep goes up to 70%. Philippines and Indonesia. Indigenous content goes up by 97%. Exports also made to Ceylon. 137 acres of land purchased at Kandivli to centralize manufacturing operations. Mazagaon. The first Willys Overland Jeep built in India at the Assembly Plant.HISTORY OF THE COMPANY 1947: October. 1965: FC 150 Petrol Trucks introduced.

Peugeot Engine Assembly Plant at Ghatkopar inaugurated. Detroit). CJ 4A introduced with new transmission and axle ratio. 1981: Nasik Trucks Assembly Plant formally inaugurated. .1970: Contracts concluded to export of 3304 vehicles. CJ 500 D Diesel introduced with MD 2350 Diesel Engine. Collaboration agreement with Jeep corporation (subsidiary of AMC. 1975: FC 260 Diesel light truck introduced. France for the manufacture of XDP 4. 1974: Maxi miller campaign launched to conserve fuel. 1979: Government of India approves in principle. the technical collaboration with Peugeot. NC 665 DP Mini Truck rolls out from Nasik Assembly Line. 1971: Separate R&D section set up. mainly to Yugoslavia and Indonesia.90 Diesel Engine.

NC 640 DP with 4-speed gearbox introduced. Engine plant at Igatpuri was formally inaugurated by Mr. Jean Boillot. Mahindra MM 440 introduced. 1985: New Mahindra Vehicle-MM 540 launched in Bombay. from Guest Keen Williams Ltd. M&M and Peugeot announced their tie up for the manufacture of Peugeot 504 pick up truck. President of Automobiles Peugeot of France for the manufacture of 25000 Peugeot and Petrol engines.. 1989: CJ 340 DP model introduced. M&M acquired automotive pressing unit at Kanhe. .1983: FJ 460 model introduced with 4-speed gearbox. 1986: CJ 640 DP Vehicle introduced. BA 10 gearboxes and latest XD 3 diesel engines. 1988: M&M signed a Memorandum of Understanding with Hyderabad Allwyn Nissan Limited to form Mahindra Nissan Allwyn Ltd. 1987: MM 540 DP metal Body Wagonette introduced. as its associate company with LCV operations in Andhra Pradesh.

License & Technical Assistance Agreement was signed with Mitsubishi Motors Corporation for . with increasing sales. Single Cab/Double Cab project was initiated. New Commander 5 Door Hard Top was introduced. 1995: Mahindra Nissan Allwyn Ltd. 750 DP/HT were launched with tremendous market response. 1997: Commercial production of Ford Escort commenced at Nasik Plant. M&M bags order to export 10000 CKD kits.1991: Introduction of CJ 500 DI models with MDI 2500 A direct injection diesel engines. M&M was the only manufacturer to withstand the demand recession. Igatpuri Engine Plant received ISO 9002 certificate from TUV of Germany. 1996: New LCV model Cabking DI 3150 & Mahindra Classic vehicles were launched. IDAM (Integrated Design & Manufacturing) set up for designing entirely new vehicle with the help of internationally renowned consultants. FJ series of LCVs were shifted from Nasik to Zaheerabad. Business Process Re-engineering Project initiated in the Division. Commander range of models: 650 DI. (MNAL) merged with M&M and Zaheerabad LCV operations becoming part of Automotive Sector. The company was the first automobile manufacturer to get all the engine types approved for the new emission norms effective from 1st April 96. 1993: Mahindra Armada launched.

1998: Die shop Inauguration at Nashik Plant 2-8/8/97.Manufacture of SL Body at Zaheerabad (Voyager with XD 3 and BA 10). Soft/Hard top versions of CL/MM 550. 400 nos. . Change over from 3-Speed to 4-Speed Transmission. Kandivli and Nasik plants received ISO 9002 certificate from RW-TUV. Commander 650 DI with longer wheel base and MM 540/550 XDB models were introduced. Voyager launched by the Chairman at Zaheerabad Plant on 12/11/97. Complete localisation of Cabking model at Zaheerabad plant. 8 seater Armada. Army order successfully executed at Kandivli Plant in Mar'98.

• • 1948: • 1949: • • 1950: • The Company was renamed Mahindra & Mahindra Limited (M & M) Steel Trading business was started in association with suppliers in U.Major Milestones: - 1945 1948: October 2. (India) established .K Business connections in USA through Mahindra Wallace Wallace Steel trading on behalf of European suppliers Jeep Assembly commenced The first business with Mitsubishi Corporation (for 5000 Tons) for wagon building plates for supply from Yawata Iron & Steel 1953: • Otis Elevator Co. Mahindra & Mohammed formed.

formed .a JV with Dr. UK.. of India (ITCI) formed . Ltd.a JV with International Harvester Co..a JV with the GKN Group. (MSP) formed . France Mahindra Sintered Products Ltd. Germany Technical & Financial Collaboration with Willys Overland Corporation 1963: • International Tractor Co.a JV with Rubery Owen & Co.1954: • 1956: • • 1957: • 1958: • 1960: • 1962: • Mahindra Ugine Steel Company (MUSCO) formed . Beck & Co. UK Shares listed on the Bombay Stock Exchange Dr.a JV with Ugine Kuhlmann. USA .. Machine Tools Division started Mahindra Owen formed . Beck & Co.

1979: • License from Automobiles Peugeot. UK Manufacture of Light Commercial Vehicles commenced. France for manufacture of XDP 4.90 Diesel Engines 1982: • License from KIA for manufacture of 4 Speed Transmissions .1965: • • • 1970: • 1971: • 1975: • 1977: • ITCI merges with M&M.(MECP) commenced operations. International Harvester collaboration ended Mahindra Engineering & Chemical Products Ltd. a JV with Sperry Rand Corporation. USA Roplas (India) a collaboration with Rubery Owen. to become its Tractor Division Switch over to diesel vehicles in-house development. Vickers Sperry of India Ltd.

A. .• • 1983: • "Mahindra" brand of tractors born Siro Plats formed M&M becomes market leader in Indian Tractor Market. Automotive Pressing Unit (now MUSCO Stampings) acquired from GKW Acquired International Instruments Ltd. UK 1987: • 1989: • 1991: • Introduction of Commander series.a JV in Greece to assemble and market utility vehicles in Europe 1986: • Mahindra British Telecom (MBT) formed a JV with British Telecommunications plc (BT). formed . (Position retained ever since) 1984: • Mahindra Hellenic Auto Industries S.

• Mahindra Acres Consulting Engineers Ltd. (MACE) formed . Graphics into Intertrade Division 1993: • Mahindra Steel Service Centre Limited formed in association with Mitsubishi Corporation and Nissho Iwai Corporation of Japan. formed Implementation of the Service Center project at Kanhe Merged diverse activities of Steel. Canada • Incorporation of MBT International Inc. a wholly owned subsidiary of MBT The Company’s maiden international offering – the US$ 75m GDR issue.. . Machine Tools.1992: • • • Triton Overwater Transport Agency Ltd..a JV with Acres International. USA.

formed in collaboration with The East Asiatic Company Ltd. 1995: • Mahindra Holding & Finance Ltd. • Mahindra Nissan Allwyn Limited merged with the Company. A/S.• Introduction of Armada. . Denmark • Reorganization of the Group creating six Strategic Business Units MSL Division (Auto Components) hived off to form Mahindra Sona Ltd. (MRIDL) formed Mahindra USA Inc. for distribution of Tractors in the USA EAC Graphics (India) Ltd.. 1994: • • • Mahindra Realty & Infrastructure Developers Ltd.. formed.(MHFL) becomes a subsidiary of M & M to carry out business as an investment company • Technical collaboration with Mitsubishi / Samcor to manufacture L300.

a JV with Ford. • The Company acquired major stake in Gujarat Tractors. combined and renamed Mahindra Intertrade Ltd. 1997: • • 1999: • • Launch of ‘Bijlee’ a battery-operated. . Motor Co. (MFIL) . The largest online used vehicle website in India launched by Mahindra Network Services. • The business of Intertrade Division and Mahindra Exports Ltd. • 2000: • Mahindra & Mahindra Financial Services Limited becomes a subsidiary of M&M The Company unveils new logo.1996: • Mahindra Ford India Ltd. 3-wheeler environmental-friendly vehicle. USA to manufacture passenger cars • The Company made a Foreign Currency Convertible Bond (FCCB) issue of US$ 115 million. A new die shop was inaugurated at Nasik Inauguration of The Mahindra United World College of India.

Maximum Comfort.• Mahindra Auto Specialties Ltd. the Mahindra Arjun 605 DI (60 HP tractor). • The Company launches Bolero GLX a Utility Vehicle a response to needs of urban consumer. M&M sets up its first satellite tractor plant at Rudrapur. a new 100% subsidiary is formed. The Company launches Mahindra MaXX a MUV positioned with the caption Maximum Space. • The Company launches New Age Tractor. 2001: • • A 3-wheeler diesel vehicle "Champion" is launched. M&M established a separate division to provide Defence Solutions 2003: • Scorpio .Recipient of prestigious Awards • • "Car of the Year" Award from Business Standard Motoring "Best SUV of the Year" and "Best Car of the Year" Awards from BBC on Wheels .the new generation Sports Utility Vehicle M&M ties up with Renault for petrol engines. • • 2002: • M&M launches Scorpio .

Launched "Bolero" and "Scorpio" in Latin American. Middle East and South African markets. Mahindra Systems and Automotive Technologies (MSAT). Formed a new Sector. 2004: • Launched the Mahindra World Tractor . strike an alliance for Defence Product. . to focus on developing components as well as offering engineering services. • • • Scorpio wins National Award for R&D.• • • • • "Car of the Year" Award from CNBC Auto Car M&M launches the "Invader" . M&M launches MaXX Pik Up. • M&M launches India's first Turbo tractor . M&M ventures into Industrial Engine business Mahindra Defence & Lockheed Martin Information Systems. UK. M&M Tractors awarded the prestigious Deming Prize for excellence in Quality • the first tractor company in the world to receive the award.a sporty open top vehicle.a 75 HP tractor in the overseas market. M&M opens a second tractor assembly plant in USA.Mahindra Sarpanch 595 DI Super Turbo.

2005: • Acquired 51% stake in SAR Transmission Private Limited. rolled out on 2 July 2005 . in Mahindra (China) Tractor Company. a company engaged in manufacture of gears and transmission shafts. M&M and International Truck and Engine Corporation enter into a JV to manufacture Trucks & Buses in India The first tractor from the JV. Group (JMCG) of China to acquire tractor-manufacturing assets from Jiangling Tractor Company. a subsidiary of JMCG. M&M and Renault enter into a JV to manufacture of the mid-sized sedan. M&M Farm Equipment Sector launch operations in Australia. in India. Limited. M&M becomes the first Indian company to achieve sales of one million tractors.e.Signed MOU to enter into JV with Jiangling Motor Co. Logan. M&M becomes the first Indian auto manufacturer to launch the Common Rail Diesel Engine (CRDe). Mahindra (China) Tractor Co. Acquired 80% stake in the JV with Jiangling Motors i. offering it on the Scorpio.

reliability. Over the years. three in the state of Maharashtra and one in Andhra Pradesh. . The Company commenced manufacturing Light Commercial Vehicles (LCV) in 1965. durability. The Company was incorporated in 1945 and was originally formed to manufacture utility vehicles for the Indian market. easy maintenance and operational economy. The manufacture of utility vehicles commenced in 1954 in collaboration with Willys Overland Corporation and its successors. M&M's automotive division has four manufacturing plants. M&M has comprehensive manufacturing facilities with high level of vertical integration. Kaiser Jeep Corporation and American Motor Corporation (now part of the Daimler Chrysler group). The Company has recently entered the three-wheeler market. M&M is the leader in the MUV business in the country since inception. In Maharashtra. its plants in Mumbai and Nasik manufacture multi-utility vehicles. ruggedness. and engines are produced at the Igatpuri plant. These are the qualities that have endeared the vehicle to individuals as well as institutions like the Indian armed forces. initially by importing and assembling Willys Jeep kits. the Mahindra brand of vehicles have come to represent high quality.COMPANY PROFILE M&M's association with the automobile business dates back to 1945.

Our LCV & three-wheeler plant at Zaheerabad have ISO 9001:1994 certification. The division's marketing efforts are supported by a network of more than 275 dealers across the country. The Mumbai plant has also been recommended for the TPM excellence award. Our Mumbai and Nasik plants with the R&D facility at Nasik are ISO/TS 16949 certified. M&M has a strong Research & Development set-up. The Company's technical prowess is proven by negligible import content in our vehicle and by the design and development of a totally. the division has a national network of authorized service stations and stockiest to meet customer needs for servicing and spare parts. Both of these plants are also working towards TS 16949 certification. new contemporary SUV . from ground upward. Our engine plant at Igatpuri has QS 9000 certification. Our plants in Mumbai and Igatpuri are also ISO 14001 certified.Scorpio. with over 300 engineers in the automotive division.Light commercial vehicles and three-wheelers are manufactured at the Company's plant in Zaheerabad in Andhra Pradesh. Additionally. . which are managed by 20 sales offices.

the division has in recent years secured significant success in urban regions following the introduction of premium MUVs like Bolero. M&M's automotive division also exports its products to several countries in Africa. The Scorpio was launched in June 2002 and has been universally acclaimed. . It was declared to be the "Car of the Year" by CNBC AutoCAD. and Scorpio.an off road vehicle with car like comforts. BBC Wheels and Business Standard Motoring. Asia and European & Latin American countries. Scorpio is M&M's first indigenously developed Sports Utility Vehicle .Having conquered a substantial portion of India's semi-urban and rural markets.

The stylish grab rail of the new bike also offers very elegant look and also good grip. Engine The all new and stylish Mahindra Mojo is one of the most powerful bike with dynamic engine. The powerful liquid cooling technology present in the new bike will make the engine cool and smooth even at higher speed. The 4 stroke engine of the new . The stylish aerodynamic and sleek body graphics of the new Mahindra Mojo offers a very extraordinary and unmatched appearance of the bike. The first impression of the bike is very irresistible in single glance that it holds your view till it disappears from the road. The stylish dual rear view mirrors of the bike also have great appeal.Mahindra MOJO Appearance The stylish look of the all new Mahindra Mojo is not only impressive but the appearance of the new bike is very eye-catchy even. The engine of new Mahindra Mojo is also loaded with 4 Stroke engine with liquid cooling technology. The all new Mahindra Mojo carries lot of fascination with it and also spell bounds everyone with its appealing feature. The front portion of the bike is also very attractive and alluring. The rear section of the new Mahindra Mojo is also very impressive and also very eye-catchy. The tail lamp cluster is also very classy and the alloy wheels present in the bike makes the look very sporty and aggressive. The broad and stylish fuel tank of the new Mahindra Mojo also adds icing on the cake and makes the bike very impressive. The ergonomically designed seat of the bike is very long and wide and also offers painless riding. The all new Mahindra Mojo engine is packed with engine capacity of 292 cc displacement. The all new Mahindra Mojo also has very smart and stylish instrument panel of which comprises of fuel gauge. speedometer and rpm meter. The front cowl of the mask has a very graceful bright halogen headlamp which looks very stylish and sporty and also offers clear visibility at night.

Mahindra Mojo is bestowed with single cylinder. Colours The all new classy bike Mahindra Mojo is available in three color shades –Black. and front tyre cap. The engine produces an impressive power of 19. Wheels and Tyres The aggressive and sporty look of the all new and stylish Mahindra Mojo is the reason of the classy broad alloy wheels which also . The sound braking system present in the new Mahindra Mojo helps in de-acceleration of the speed of the bike when it is moving at higher speed and also ensure instant braking and guards you against the unexpected surprises that might come in your way. side panels. 4 valves – Direct Drive SI engine with SOHC valve configuration which will ensure clear emission and reduced friction. The 6 Speed Constant Mesh Transmission of the bike offers an amazing mileage of 25 kmpl in the city roads. Available colours Are : Brakes The all new Mahindra Mojo is loaded with very dynamic and sound braking system which will surely make the bike very safe while riding it. This dynamic engine of the Mahindra Mojo delivers less vibrations and noises even at higher speed. Acceleration The Mahindra Mojo is equipped with an engine capacity of 292 cc displacement. front fairing. The 4 Stroke engine of the Mahindra Mojo is packed with single cylinder with SOHC for reduced friction. Suspension The all new and elegant bike Mahindra Mojo is incorporated with advanced suspension system that is sure to absorb maximum shock. The powerful engine is endowed with 6 Speed Constant mesh Transmission which offers smoother changing of gears. The powerful engine of the new bike offers very impressive power and a beating torque for zipper acceleration and pick up. The dynamic suspension at the front is inverted fork telescopic hydraulic damped and at the rear it is 120 mm stroke horizontally mounted mono shox with air hydraulic damping. The 292 cc engine of the new Mahindra Mojo is loaded with 4 stroke. The fuel tank capacity of the bike is 15. The all new Mahindra Mojo will offer greater stability and control. The advanced suspension of the new Mahindra Mojo provides greater stability and control to the bike and ensures jerk free rides even in the bumpy roads.5 litres. The powerful engine is equipped with 6 Speed Constant mesh Transmission for quicker shifting of gears. The front brake is 320 mm disc brake and 220 mm disc brake which will control the bike very efficiently. Silver and Red. The body color of the bike is painted at the fuel tank.3 Kw at 8500 rpm and a thumping torque of 24 Nm at 7000 rpm which will make the bike a very good performer. Fuel Efficiency The all new and classy Mahindra Mojo is a very fuel efficient and economical bike on road. Single Cylinder technology which makes the engine very fuel economical and a great performer.

The convenience of the new Mahindra Mojo is enhanced with the presence of foot pegs and the passenger foot rest. Not only this. The dynamic body graphics of the new Mahindra Stallio is very stunning and amazing. The rim size of the new Mahindra Mojo is 17 inch for both the front and the rear wheel. The front turn indicators of the new Mahindra Stallio is also classy and impressive. The stylish and elegant front section of the new Mahindra Stallio is totally different and unmatched. Comfortness The all new Mahindra Mojo is loaded with wealth of comfort features that will offer a swathe of comfort to both the rider and the pillion. The stylish headlamp cluster of the new Mahindra Stallio gives very special look to the bike. The wide and long seat of the new Mahindra Stallio is very comfortable and large.makes the bike more tough and bold. The bike is designed keeping in mind each and every section which is clearly seen now. The digital cum analogue instrument panel of the new bike is place just behind the headlamp cluster. Mahindra Stallio Appearance Mahindra has given the all new Mahindra Stallio a special and attractive look. The black tinted wind screen which is very nicely placed above the headlamp cluster of the new Mahindra Stallio looks very glamorous and outstanding. speedometer etc. The instrument cluster comprises of trip meter. The sweep back shape of the headlamp cluster which is placed at the front cowl of the bike is very eye catchy and also leaves it first impression with clear vision at night. fuel gauge. Wheel Base and Controlling The 1450 mm wheelbase of the new Mahindra Mojo will help in controlling the bike to a great extent and also ensure amazing stability. The long and wide comfortable seat of the new Mahindra Mojo will offer painless riding experience for the rider and pillion in the long distance journey. the all new and classy Mahindra Mojo is also packed with tubeless tyres which are broad and fatter and controls the bike very nicely even in slippery road and in the event of off-roading. The headlight gives that extra touch of finishing to the bike. The all new Mahindra Stallio looks very attractive both from the front side as well as from the rear side. The new Mahindra Mojo is said to offer exhilarating relaxed ride. The design of the fuel tank of the new Mahindra Stallio is very impressive and looks very appealing. The new bike is also loaded with lot many advanced technological features like sound braking system and dynamic suspension system which is of great help in handling and controlling of the new Mahindra Mojo . The rear . The size of the tyres of the new Mahindra Mojo is 100/80 – 17” at the front and 150/60 – 17” at the rear.

The dynamic braking system will guard you against the unexpected surprises that may come in your way. SI engine which makes the bike very powerful and also a good performer. Colours The classy bike Mahindra Stallio is available in many amazing and beautiful shades to offer very extraordinary look to the bike. . Black. Acceleration The acceleration and pick up of the all new Mahindra Stallio is very amazing and class apart. The new bike will definitely be a fun and is very convenient for riding in the city. The strong braking system of the new Mahindra Stallio ensures quick and instant braking even at shorter distance and easy de acceleration of the bike. air cooled. The C. The Mahindra Stallio offer a mileage of 60 kmpl in the city roads and on the highway. The bike is endowed with 130 mm diainternal expanding drum brake at the front and at the rear wheel. Fuel Efficiency The powerful bike of the Mahindra. Available colours Are : Brakes The all new and classy Mahindra Stallio is bestowed with sound and dynamic braking systems. The new Mahindra Stallio comes with an engine capacity of 106.7 litres with 1.7 L as fuel reserve.7 cc with fuel injection system. Silver. The overall look of the new Mahindra Stallio is very impressive and outstanding. the all new Mahindra Stallio is very powerful and stunning performer. The all new and dynamic Mahindra Stallio is packed with an engine capacity of 106. The new Mahindra Stallio engine is also endowed with 4 Speed Constant Mesh Transmission gearbox which offers quicker and easy shifting of gears.D.7 cc engine capacity of the new Mahindra Stallio is bestowed with 4 stroke SI engine with single cylinder and SOHC valve configuration. The powerful engine of Mahindra Stallio delivers a peak power of 7. The 106.section design of the new Mahindra Stallio is furnished with LED tail lamp which merges with the rear turn indicators. Mahindra Stallio is a very dynamic performer and the bike is also very fuel efficient. Engine Powered by a dynamic engine of 106. The fuel tank capacity of the new Mahindra Stallio is 13.7 cc displacement with 4 stroke.3 PS at 7500 rpm and a thumping torque of 8 Nm at 5500 rpm. The fuel tank. front tyre cover and the front portion above halogen lamp is painted elegantly with the body color. The new type of colors of the new Mahindra Stallio will attract lot of crowd.7 cc displacement. The shades available are Red.I technology is in place and the bike also reduces the vibration and also the noise. The air cooled technology of the new Mahindra Stallio will help in cooling of the engine very fast. Yellow and Green.

The shoe shaped seat of the new Mahindra Stallio gives very comfortable ride and also makes the look very impressive. Wheels and Tyres The new Mahindra Stallio is packed with broad wheels and tyres that makes the look of the bike very sporty and robust. Wheel Base and Controlling The larger wheelbase of the new Mahindra Stallio enhances the handling and control of the bike which ensures the safety of both the driver and the pillion. The advanced and powerful suspension of the bike contributes to the handling and controlling of the bike and provides jerk free comfortable ride isolated from road noise. . The smart alloy wheel present in the bike is the icing on the cake. The tyres present in the Mahindra Stallio are very broad and wide and offer comfortable and hassle free ride. The availability of advanced and latest suspension in the Mahindra Stallio offers very safe.75 x 18” 4 P and for the rear tyre is 3” x 18” 6 P. bumps and vibrations. The front suspension is telescopic hydraulic damped fork and the rear one is 5 step adjustable coiled hydraulic damped fork. The wheel size for both the wheels is 18 inch.Suspension The advanced suspension technology present in the new Mahindra Stallio is very powerful in absorbing shock and thus offers stability and control to the bike. The broad and big tyre size of the bike is very efficient in controlling the bike in case of off roading and also reduces the rate of skidding. Comfortness The Mahindra Stallio is filled with array of comfort features that will provide comfortable ride for both the rider and the pillion. The size of the front tyre is 2. The foot pegs and the passenger foot rest available in the Mahindra Stallio offer great comfort and conveyance to both the driver and the pillion. The Mahindra Stallio is equipped with self start ignition which ensures comfort and quick start of the bike. The advanced suspension system offers better control and great riding experience without any vibrations. stable riding and the sound braking system controls the bike in de-accelerating the speed and reduces the risk of unexpected surprises that may come in your way.

Mahindra Duro Appearance
Mahindra Two Wheelers has got sense of the Indian customers and launched a perfect scooter, Mahindra Duro, which is not only having power and pickup but also style and comfort. This is a wellknown fact that Bajaj Auto, the undisputed leader of scooters in India, has stopped scooter production and now only focusing on bikes in India. There is a clear reason behind it that nowadays customers are opting for gearless scootertte or bike in two-wheeler segment. That's why Mahindra brought powerful and stylish gearless scooter including Mahindra Duro. Mahindra Duro has eye-catching fit and finish from front to rear, its front view has minimum graphics, curves and components. Neat and clean front view of the Mahindra Duro has been designed with utmost care, front blinkers placing is unique. Unlike other scooters in India, the blinkers are located at the top of the front panel at both ends, between these two, a grille shape is encarved. Mahindra Duro comes with new style front fender which is in body colour. The headlight cluster has got rectangular shape headlamp, placed just centrally. Unlike the Mahindra Rodeo, rear view mirrors of the Mahindra Duro are in black shade, mounted on handlebars. The mirrors are foldable that fold theirself in when an impact. The top surface of the handlebar cluster houses traditional analogue console. The console of the Mahindra Duro is comprised of two-big dials with white background and big needles. It has fuel gauge, odometer, speedometer, high beam indicator and both side indicators. Common switches like high and low beam, turn indicator and self start switch are placed at the both side of the handlebar cluster. Mahindra Duro has spacious footboard where a rider can put legs and loads. Below the handlebars cluster, a slim lockable glove box is given to store documents, Cds etc. The seat of the Mahindra Duro is wide, long and very comfortable for both rider and passenger. Especially, this kind of comfy seat proves its worth in long drive or in long hours riding with regular intervals in a day. Mahindra Duro features under seat luggage compartment and fuel tank, in the luggage you can have your full size helmet or other stuffs like bottles, lunch box or tools. For the rider's disappointment, the fuel tank is located under the seat thereby the rider has to get off the two-wheeler when re-fuelling. Mahindra Duro has body colour rear grab rail that

is wide and stylish. However, there is a welcome addition of lamp in under storage box that enlighten it when it becomes dark. The rear view of the Mahindra Duro also matches to the front one as it has got the same attention and design. Unlike the other scooters in the class, it has board tail lamp just above the rear cowl, it also integrates rear blinkers in the same case. The silencer of the Mahindra Duro is wrapped in black colour scheme along with stainless-steel heat protector. Side panels have outlined model name sticker and racing graphics behind it.

Engine
Mahindra Rodeo and Mahindra Duro shares the same 124.6cc, 4 stroke engine that is capable of generating a top power figure of 8 bhp 7,000 rpm and a peak torque valve of 9 Nm at 5,500 rpm. If we compare it with the other models, Mahindra Duro do not scores over the other but performs well. The engine technology assists to achieve better pickup and acceleration, gears do not disappoint the rider with its smooth and agile nature. Cornering and maneuvering in traffic become more easier and clever with the Mahindra Duro. It has got self and kick start option along with maintenance free battery. In view to have leading performance and mileage from the engine, the company could manage to have its weight light by using compact parts and light panels.

Acceleration
Mahindra Duro has proved itself in many test-rides and on-road running that it is sporting the best engine in the class, even the engine capacity is very similar to others. It's 4 stroke, 124.6cc powertrain comes with innovative technologies and rigidness. The heart of the Mahindra Duro mills a maximum power of 8 bhp at 7,000 rpm and churns out a peak torque of 9 Nm at 5,500 rpm. The top speed of the scooter is 80kmph. For reaching to 0-60 kmph mark, Mahindra Duro does take 12.1 seconds only.

Fuel Efficiency
Mahindra Duro is loaded with a 124.6cc, 4 stroke powerplant that belts out a top power valve of 8 bhp at 7,000 rpm and pumps out a higher torque of 9 Nm at 5,500 rpm. In order to get maximum mileage from the vehicle, the weight of the scooter is kept less by using light panels and components. Mahindra Duro has got largest fuel tank that is of 6 litres. You can get a fuel economy of around 45 kmpl in city. To get status of your scooter's fuel, the dashboard is having fuel gauge. It is to be mentioned that the rider has to get off the seat for re-fuelling the tank as it is placed under the seat.

Colours
We can term the Mahindra Duro as 'Bold and beautiful' animal as it has powerful engine and decent styling. Thanks to its design and colour schemes which are evident by its stunning look and clear fit and finish. The Mahindra Duro is available in six appealing shades such as pearl white, mystique grey, fiery black, golden beige, cappuccino brown and majestic maroon. The body colour rules over the body along with a few dazzling graphics. Rear grab rail has been wrapped in body shade, however, rear view mirrors are in black in each hue unlike Mahindra Rodeo. Available colours Are :

Brakes
Mahindra has been assembled with standard braking system, both the brakes come in 130mm dia. This type of conventional brakes work efficiently in Mahindra Duro. For better results, one need to operate both brakes at the same time. The rider has to careful when braking in rainy season and slippery surface.

Suspension
The powerful scooter, Mahindra Duro features industry standard suspension system which is meant for comfortable riding on even bad roads. The Mahindra Duro boasts of telescopic fork and rear hydraulic type shocker, this combination does magic when required. However, you should take care of pot holes in the road and avoid riding over it, that's the best way.

Wheels and Tyres
Mahindra Duro has been equipped with efficient wheels and tyres, the specifications of the tyres read 3.5x10 inch at both sides. Nevertheless, these are small tyres but take you to your destination without fault. It is to be mentioned that nowadays scooterttes are being launched with 12 inch of wheels with tuff-up tubes.

Wheel Base and Controlling
The Mahindra Duro possesses the largest wheelbase of 1290mm which is even larger than Mahindra Rodeo. The large wheelbase helps to give the scooter utmost stability and grip on road, it also reduce the chances of skidding as well.

Comfortness
As far as comfort is talked about, the Mahindra Duro comprises most of them such as larger luggage compartment, footrest, easy readable meters, footrest, footpegs, glove box and clear headlamp. You can store your big size helmet under seat storage box and documents in front side lockable glove box. The seat of the Mahindra

Duro is long and wide for easy and comfortable seating. At the space between seat and front side, the footrest, you can carry bag like items.

Mahindra Cevalo Mahindra Ceva Appearance
The new and trendy Mahindra Cevalo is going to again thrill the market with its advanced technology and impressive features. The front end sleek body graphics of the new bike will offer greater riding experience. The new bike will give a new definition to the two wheeler industry with its launch. The eye catchy charismatic looks of the new Mahindra Cevalo is sure to attract large number of bike lovers. The view of the new Mahindra Cevalo is going to very irresistible. The classy bike carries lot of attitude in it which is very appealing. The front portion of the new Mahindra Cevalo is extraordinary and mindblowing. The aerodynamic body graphics of the new bike looks very sporty and aggressive. The headlight present in the front cowl of the new bike is also eye catchy and beholds your view and not only this, the round shape light also given better clearance to the rider during night rides. The instrument panel of the new Mahindra Cevalo is also expected to be very stylish and elegant which may consists of electronic speedometer, fuel indicator, turn indicator signals, etc. The black colored rear view mirror of the new bike is the just like icing in the cake. The stylish handlebars offers comfortable ride with easy handling and the elegant turn indicators fitted in it also looks very different. The fuel tank of the new Mahindra Cevalo is also very classy. The long and wider seat of the new Mahindra Cevalo offers painless riding experience and is one of the most comfortable bike. The stylish alloy wheels of the macho bike enhance the robust and aggressive look of the bike. The rear section is also very attractive with LED tail lights and turn indicators. The overall look of the bike is just incredible.

Engine
The upcoming Mahindra Cevalo is powered by 125 cc engine which is sure to offer stunning and outstanding performance. The new Mahindra Cevalo engine is endowed

The 125 cc displacement engine of the Mahindra Cevalo is expected to be incorporated with fuel injection system which will ensure usage of even single drop of fuel in the machine. Acceleration The all new upcoming Mahindra Cevalo will be equipped with 125 cc massive engine which will surely make the performance of the bike dynamic and powerful.with Air-cooled technology. The powerful engine is also equipped with better fuel injection system which in turn will make this bike very efficient. This will also enhances the de acceleration of the speed and also ensure short distance braking. .5 ltr with 1. The engine is also expected to be packed with 4 valves per cylinder and SOHC valve configuration for reduced friction and clear emission.5 ltr fuel reserve. The stylish and dynamic Mahindra Cevalo is expected to have naked chain sprocket chassis that will help in handling the bike. and the performance this bike is sure to make its mark.com. This smart and advanced braking of the new Mahindra Cevalo will surely control the huge bike in the case of off-roading and also will minimize the rate of skidding in the watery and slippery surfaces. The new Mahindra Cevalo is also expected to be good performer and very economical on roads. Fuel Efficiency The huge bike Mahindra Cevalo is expected to be very fuel efficient. Stay tuned with us to know more about the same in myindiaguide. The new bike is also expected to be incorporated with mono-shock suspension system. The powerful engine of the bike is expected to produce maximum power of 15 bhp and a beating torque which will enhance the acceleration of the bike. Available colours Are : Brakes The upcoming bike Mahindra Cevalo is expected to be loaded with very sound braking system. Suspension The new Mahindra Cevalo will be fun to ride as it is expected to be endowed with latest and advanced suspension system which will surely enhance greater controlling and stability of this huge bike. The thumping power of 15 bhp and beating torque of the new Mahindra Cevalo will also offer mind blowing acceleration and pick up of the bike. But it is expected to come in many exciting shades and colors to capture your heart. As we already know that the all new Mahindra Cevalo is expected to be powered by 125 cc engine. The new Mahindra Cevalo is expected to offer a mileage of 50 kmpl. Colours The exact detail on the number of shades for the new and upcoming Mahindra Cevalo is not available. The Brembo mono disc brake is expected to be present in both the wheels of the new Mahindra Cevalo . This sound suspension system of the new Mahindra Cevalo will offer you smooth and jerk free ride even in the twisty roads. The bike has the fuel capacity of 13.

turn indicator signals. The long and wider seat of the . The new Mahindra Cevalo is expected to be fitted with huge and broad tyres. fuel indicator. The aerodynamic body graphics of the new bike looks very sporty and aggressive. The stylish long and wide seat of the new bike is answer for this which will offer painless riding experience for both the rider and the pillion. The new bike will give a new definition to the two wheeler industry with its launch. Comfortness The new Mahindra Cevalo is sure to offer fun and exhilarating riding experience. stunning and aggressive looks. The dynamic suspension system and ultimate braking system of the new bike is also one of the advantages of the new Mahindra Cevalo . The electric start also offers very comfortable starting of the bike. The eye catchy charismatic looks of the new Mahindra Cevalo is sure to attract large number of bike lovers. The broad and huge wheel of the strong Mahindra Cevalo is going to offer very stylish. The availability of foot pegs will also enhance the comfort level of the bike. The fuel tank of the new Mahindra Cevalo is also very classy. The instrument panel of the new Mahindra Cevalo is also expected to be very stylish and elegant which may consists of electronic speedometer. Wheel Base and Controlling The wheelbase of the upcoming Mahindra Cevalo is expected to be very large. The larger wheelbase is very much essential to have better control and stability. The classy bike carries lot of attitude in it which is very appealing. The black colored rear view mirror of the new bike is the just like icing in the cake. The stylish handlebars offers comfortable ride with easy handling and the elegant turn indicators fitted in it also looks very different. The bike is expected to be the most comfortable of the entire bike in its segment. The Mahindra Cevalo will give swathe of comfort and will make your ride very smooth and comfortable. the round shape light also given better clearance to the rider during night rides.Wheels and Tyres The smart and trendy Mahindra Cevalo is expected to be packed with 17 inch diameter front wheel and rear wheel. The broad tyres will of great help in controlling and handling of the bike in the event of offroading or in slippery road or watery surface. The headlight present in the front cowl of the new bike is also eye catchy and beholds your view and not only this. The front end sleek body graphics of the new bike will offer greater riding experience. The front portion of the new Mahindra Cevalo is extraordinary and mindblowing. The sporty look of the upcoming bike is complemented with the alloy wheels and the huge tyres present in the bike. The view of the new Mahindra Cevalo is going to very irresistible. etc. Appearance The new and trendy Mahindra Cevalo is going to again thrill the market with its advanced technology and impressive features. The new bike is expected to be bestowed with array of latest and advanced features that will help in better controlling and handling of the bike.

This will also enhances the de acceleration of the speed and also ensure short distance braking.5 ltr with 1. The thumping power of 15 bhp and beating torque of the new Mahindra Cevalo will also offer mind blowing acceleration and pick up of the bike. Fuel Efficiency The huge bike Mahindra Cevalo is expected to be very fuel efficient. As we already know that the all new Mahindra Cevalo is expected to be powered by 125 cc engine. and the performance this bike is sure to make its mark. Engine The upcoming Mahindra Cevalo is powered by 125 cc engine which is sure to offer stunning and outstanding performance. The engine is also expected to be packed with 4 valves per cylinder and SOHC valve configuration for reduced friction and clear emission. The new Mahindra Cevalo is expected to offer a mileage of 50 kmpl. The new Mahindra Cevalo is also expected to be good performer and very economical on roads. Stay tuned with us to know more about the same in myindiaguide.new Mahindra Cevalo offers painless riding experience and is one of the most comfortable bike. But it is expected to come in many exciting shades and colors to capture your heart. Acceleration The all new upcoming Mahindra Cevalo will be equipped with 125 cc massive engine which will surely make the performance of the bike dynamic and powerful. Available colours Are : Brakes The upcoming bike Mahindra Cevalo is expected to be loaded with very sound braking system.com. The bike has the fuel capacity of 13. Suspension The new Mahindra Cevalo will be fun to ride as it is expected to be endowed with latest and advanced suspension system which will surely enhance greater controlling and . The powerful engine of the bike is expected to produce maximum power of 15 bhp and a beating torque which will enhance the acceleration of the bike. The Brembo mono disc brake is expected to be present in both the wheels of the new Mahindra Cevalo . The overall look of the bike is just incredible.5 ltr fuel reserve. Colours The exact detail on the number of shades for the new and upcoming Mahindra Cevalo is not available. This smart and advanced braking of the new Mahindra Cevalo will surely control the huge bike in the case of off-roading and also will minimize the rate of skidding in the watery and slippery surfaces. The powerful engine is also equipped with better fuel injection system which in turn will make this bike very efficient. The 125 cc displacement engine of the Mahindra Cevalo is expected to be incorporated with fuel injection system which will ensure usage of even single drop of fuel in the machine. The new Mahindra Cevalo engine is endowed with Air-cooled technology. The stylish alloy wheels of the macho bike enhance the robust and aggressive look of the bike. The rear section is also very attractive with LED tail lights and turn indicators.

The new Mahindra Cevalo is expected to be fitted with huge and broad tyres. Wheel Base and Controlling The wheelbase of the upcoming Mahindra Cevalo is expected to be very large. The dynamic suspension system and ultimate braking system of the new bike is also one of the advantages of the new Mahindra Cevalo . The broad and huge wheel of the strong Mahindra Cevalo is going to offer very stylish. The availability of foot pegs will also enhance the comfort level of the bike. The sporty look of the upcoming bike is complemented with the alloy wheels and the huge tyres present in the bike. The new bike is expected to be bestowed with array of latest and advanced features that will help in better controlling and handling of the bike.stability of this huge bike. The broad tyres will of great help in controlling and handling of the bike in the event of offroading or in slippery road or watery surface. The larger wheelbase is very much essential to have better control and stability. The stylish and dynamic Mahindra Cevalo is expected to have naked chain sprocket chassis that will help in handling the bike. The stylish long and wide seat of the new bike is answer for this which will offer painless riding experience for both the rider and the pillion. The Mahindra Cevalo will give swathe of comfort and will make your ride very smooth and comfortable. The bike is expected to be the most comfortable of the entire bike in its segment. LITERATURE REVIEW . stunning and aggressive looks. This sound suspension system of the new Mahindra Cevalo will offer you smooth and jerk free ride even in the twisty roads. Wheels and Tyres The smart and trendy Mahindra Cevalo is expected to be packed with 17 inch diameter front wheel and rear wheel. Comfortness The new Mahindra Cevalo is sure to offer fun and exhilarating riding experience. The new bike is also expected to be incorporated with mono-shock suspension system. The electric start also offers very comfortable starting of the bike.

As this definition makes clear. satisfaction is a faction of perceived performance and expectation. Those also are highly satisfied are much less ready to switch high rates faction or delight creates un emotional bond with the brand. "Satisfaction is a persons feeling of pleasure or disappointment resulting from comparing a products perceived performance (or outcome) in relation to his/her expectations. If the performance fails short of expectations. If marketer raises expectations too high the buying is likely to be disappointed. the customer dissatisfied. because customers who are just satisfied still find it easy to switch when a better offer comes along.MEANING OF THE CUSTOMER SATISFACTION: Whether the buyer is satisfied alter purchase depends on the oilers performance in relation to the buyers expectations in general. highly many companies are aiming for high satisfaction. . net just a rational preference the result is high customer loyalty. Buying experiments friends and associates advice and market and competitors information and promises.

is to make a sale through meeting the customer’s need. Thus. consulting firms etc. New customer and repeat customer. customer retention is more critical than customer attraction. It always cost more to attract new customers than to retain current customer. Customer oriented thinking requires the company to define customer needs from the customer point of view not from its own point of view. The aim. and management cannot known what these are without talking 10 and researching customers. companies need to create a "Brand Customer Experience". . all of them virtues cannot be confined in one cany the car designer must make hard chooses not on what pleases them but rather on what customer prefer are expect.A customer decision to be loyal or to default is the sum of many small encounters with the company. Every product involves trade offs. Why is it supremely important to satisfy to customer? Basically because of company's sale each period comes from two groups. a car buyer would like a high performance car that never breaks down that is safe. Therefore. after all. attractively styled and chief Since. corporation says that in order to convert all the small encounters to customer loyalty.

. Key to customer retention is customer satisfaction to satisfied Customer. Buys other products from the same company. In fact. in one study. Pays less attention to competing brands and advertising. Now let us consider what happen when the company creates a dissatisfied customer. bad word of mouth travels faster an faster than good word of mouth and car easily poison the public's attitude about the company. One Japanese businessman told the magazines "our aim goes behind satisfying the customers. a dissatisfied customer gripes to eleven people. They go behind meeting the mere expectations of the customers. a satisfied customer tells three people about a good product experience. • • • • Buys again Talks favorably to others about the company. 13% of the people who had a problem with an organization complain about the company to more than 20 people. the customer talks to even more acquaintances about the One companies. our aim is to delight the customer". In fact. Clearly. Suppose each person who heard the bad story told to eleven people. this is higher the great marketers. when they delight a customer. Suppose each person who told another eleven and soon. Whereas we have pointed out.The. The delighted customers are more effective adventurous than advertisement placed in the Media.

It cannot rely just on voluntary complain from customers when they are dissatisfied. It is also a major way for (lie company to learn how to do better. for example. In fact. He company must respond constructively in the complain of the customers who register a complain between 54 and 70% will do business again with the organization. Customers who have complain to an organization and had their complaints satisfactorily resolved tell about the organization to fine people about the treatment they received. Listening is not enough. . a company should be away to regularly measure customer satisfaction. 96% of the unhappy customers never tell the company. When a company realizes that a loyal customer may account for a substantially sum of revenuer over the years. The 3M company claims that over 2/3rd of innovative ideas come from the listening to customer complains. IBM makes sales person write a full report on each least customer and all the steps are taken to restore satisfaction. The company will learn how we!! It is doing. If the customer feels that t h e complaint was resolved quickly. it seems foolish to risk loosing over a small matter.Thus. Companies should set up survey and suggestion systems to maximize to customers opportunity to complaint. In this way.

inclosing rising controls.A customer-oriented company would track its customer satisfaction level each period and set improvement goals. it docs not have top worry even if its profits are down in a particular year. major new investments and soon. Profit would go up or down in a particular year for many reasons. the ultimate sign of a healthy company is that its customer satisfaction index is high and keeps rising company’s future profits. If they manage to increase customer satisfaction and loyalty. If is on the right track satisfaction keeps falling it is on the working track. falling prices. . But.

Research Problem To analysis customer’s satisfaction level and Response with respect to Koushik marketing Service centre. .Management Problem Management wants to know why there is decline of customer’s visit at Koushik marketing Service centre. Hanamakonda. Statement of the Problem Today’s customers are an important element in every business so to retain a customer and make the loyal company is a great challenge. Hanamakonda.

This is what made me to take up this project on “A STUDY ON CUSTOMER SATISFACTION REGARDING AFTER SALES SERVICES OF MAHINDRA&MAHINDRA AT KOUSHIK MARKETING HANAMAKONDA”. SERVICE CENTER Purpose of the Study The purpose of the study on customer satisfaction regarding after sales services and to know any suggestions to improve the koushik marketing service centre. Scope of the Study In this competitive world retaining the customers has become important part and parcel of the business activity. preference and what they require from the service station and this study will not only help me as a student but it will also the koushik marketing to improve its service standard. Hanamakonda. since in these arena the people who adopt to changes and new technologies will survive. This study will help to understand customer need. .

To know the customer’s satisfaction level at Authorized Mahindra &Mahindra service centre in Hanamakonda District 2. 4. To know the suggestions from customer’s to improve the service center 6. . 3.Objectives of the Study: - 1. To know the perception of customer’s regarding the charges/ rates offered by the service centre. . To know the reasons for decline of customer’s visit at Koushik marketing Service centre.

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Till today it has maintained its reputation. In the year 1972 it acquired the dealership of Mahindra and Mahindra wholly in Hanamakonda district. It was started in the year 1937 by shri devidas tarundas shah first it was dealer of ford motors. .ORGANISATION PROFILE Koushik automobile is situated at mujawar complex puna road Hanamakonda. Then 1952-it dealer of Mahindra and Mahindra under the dealership of universal motors Bombay.

kishor d shah looks spares parts department. Mr. Mr.orginal spare parts are sold in koushik marketing only and no where else ORGANISATION CHART Sales Department Sales department in charge (Mr. The departments are spares department. in there are 5 clerks and 20 mechanics. sales department.Koushik automobile is a partnership firm. Sales department 3 employees. It has three partners and all the three partners look after three departments. Mahindra d shah looks service department Spares department has 4 employees. Koushik marketing sell every products of Mahindra and Mahindra expect scorpio. Service department has total 25 employees. This three employees have different posts. dinesh d shah looks sales department and Mr. They are sales manager and sales executives. Dinesh D Shah) . &service department.

. Kishore D Shah) There are four employees under Mr.Kishore D Shah Service Department Service Department In charge (Mr.Sales Manager Sales Executives Spares Department Spares Department In charge (Mr. Mahindra D Shah) In this servicing centre. Other than this there are 2 clerks and 1-computer operators. there are 20 employees in that there are 15 are mechanics and rests of 5 them are thinkers.

the respondents were chosen Stratified .PRODUCTS SOLD BY KOUSHIK MARKETING IN HANAMAKONDA • • Mahindra stalio Mahindra rodieo Sampling Concerned to my project.

Sample unit: Individual owners of Mahindra vehicle. Steps in the Research Design • • • • Define the research problem Estimate the value of Information Select the data collection method Select the measurement technique . that would be included as a research object and the study can be based on the objectives.Random Sampling (quota sampling). Sample size: 100 Respondents of Mahindra vehicle. . Research Design The research study was made keeping in mind the various factors that were worked out in informal discussion with the Koushik Automobile. SAMPLING PROCESS • • • • • Area: Hanamakonda Sample Frame: consumer’s who owned Mahindra vehicles. Sampling method: Stratified random sampling (quota sampling).

Estimate the value of Information The value of information should exceed the expected cost. 3. I am conducting the Stratified Random Sampling method. Sample sizes for my research will 100 in numbers. Hanamakonda. Select the data collection method . Define the research problem To analysis customer’s satisfaction level and Response with respect to Koushik marketing Service centre. 2.• • • • • Select the Sample Select the Analytical Approach Evaluate the ethics of the Research Specify time and financial cost Prepare the Research Proposal 1.

open & close. Using the questionnaire conducting the survey and using Dichotomous (close-ended).e.Decided to go for survey methods i.. Evaluate the ethics of the Research The collected information (data) will be used for solving the management problem and not for any non-ethical objects. Select the Analytical Approach Analyzing the collected information with the help of percentages (%) using MS-Excel software. Select the measurement technique Descriptive type of research. 5. stratified random sample. In Hanamakonda Dist 6. rating scale and open-ended questions. using the questionnaire with rating scale.ended questions. the main objectives will be addressed. 4. Select the Sample The sample would be Individual owners of Mahindra vehicle . . 7.

for two months it would be 1200/Stationary and Printing about 1500/Traveling Expenses about 1000/Total Financial Cost = 1200+1500+1000 = 3700/- 9. Specify time & financial cost Time needed is two months (8 weeks) and the financial costs are. Prepare the Research Proposal: . • • • • Daily expenses about 20/.8.

For this purpose there was need to know the Customer satisfaction level regarding after sales services of Mahindra and Mahindra at Koushik marketing Service Centre. Hanamakonda. Hanamakonda.As the customers visit were going down from few years in the Koushik marketing Service center. Hanamakonda So the management wants to know what are the Customers expectation and responses towards Koushik marketing Service centre. Data Collection Methods: .

The information necessary for this research data collected by tapping primary and secondary sources. . mean. graphical representation with help of data code sheet using MS Excel software. • Measuring Tools: The measurement and evaluation of the data is done using statistical tools and techniques such as simple percentage method. The sources are as follows: • Primary Sources: a) Questionnaire b) Personal interaction • Secondary Sources: a) Company Websites b) Related Information from Internet c) Company Reports Books and Publications.

No 2 3 4 5 1 2 3 4 6 8 10 A B C 2 4 3 3 2 3 2 3 3 2 3 4 2 4 1 4 3 3 3 3 2 4 3 3 3 2 1 4 3 D 2 4 3 4 1 4 1 3 4 2 3 4 2 3 1 4 4 2 3 3 1 4 3 3 4 1 3 4 3 11 13 Samples 1 1 2 3 3 2 4 4 5 2 6 5 7 1 8 2 9 3 10 2 11 3 12 4 13 2 14 5 15 1 16 2 17 3 18 5 19 1 20 2 21 3 22 4 23 1 24 3 25 2 26 3 27 3 28 5 29 2 2 3 2 3 2 3 1 2 4 3 3 4 2 2 4 2 1 2 2 2 4 3 4 3 1 4 4 3 1 2 3 2 2 1 3 5 2 5 4 2 2 2 2 5 2 3 2 1 2 4 3 2 3 1 4 2 1 4 1 1 2 1 2 1 3 2 3 1 1 2 1 3 2 1 1 2 1 2 1 3 3 1 2 1 1 2 1 3 3 3 2 3 2 4 2 4 1 3 2 3 2 4 1 4 4 1 1 2 3 1 3 2 3 3 4 3 3 3 3 3 2 4 3 2 2 3 3 4 2 3 4 2 3 3 2 3 2 2 4 3 2 2 3 2 3 2 4 3 1 3 1 4 3 1 2 2 3 2 3 4 4 1 4 3 3 4 4 3 3 2 4 3 2 3 2 4 3 2 3 2 3 3 2 2 3 3 2 3 4 4 2 4 3 3 3 4 3 3 3 3 2 3 3 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 2 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1 2 1 1 1 1 2 1 2 1 2 1 1 1 1 2 1 2 1 .RESULTS AND DISCUSSION WITH GRAPHS: (ANALYSIS) Q.

30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 5 2 5 5 2 3 5 4 3 3 4 2 2 3 2 2 2 3 5 3 5 3 2 3 2 3 2 4 5 3 3 3 3 2 1 4 2 1 2 5 2 4 4 4 3 3 4 2 2 3 2 3 2 2 2 2 5 2 2 2 2 3 3 4 5 3 2 3 2 3 3 4 2 3 2 2 2 3 4 3 3 5 2 2 2 3 2 2 2 2 2 2 3 2 3 2 2 3 4 4 5 3 2 3 3 3 3 4 2 2 1 1 2 1 2 1 1 1 1 1 3 1 1 1 2 1 2 2 1 2 1 1 2 1 1 1 2 1 2 1 1 1 2 1 2 3 2 2 2 3 4 2 3 3 1 2 2 3 2 1 2 3 3 4 4 2 3 3 2 3 4 4 3 3 2 3 3 3 3 2 3 2 2 3 2 1 2 2 2 3 3 2 3 3 3 2 2 3 2 2 2 2 3 2 2 3 2 3 2 1 2 3 2 3 2 3 3 3 2 2 3 3 2 3 3 1 2 3 3 3 2 2 1 3 3 3 3 3 1 3 2 2 3 3 3 3 2 2 2 3 4 4 2 3 3 3 3 3 2 3 4 3 2 4 3 4 2 3 2 3 3 3 3 3 1 3 2 3 3 4 4 3 2 2 2 3 3 4 3 3 4 4 3 3 2 3 4 2 2 4 3 4 2 2 3 3 3 2 3 3 1 2 3 1 3 4 4 3 3 1 2 3 2 2 1 3 4 4 3 3 2 3 4 1 2 4 3 4 3 3 4 3 3 2 3 3 1 1 3 1 3 4 4 3 3 4 2 3 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 2 1 1 1 2 1 2 1 2 1 1 1 1 1 2 1 1 1 2 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 .

66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 3 5 5 3 2 5 4 4 5 4 5 3 2 5 4 1 3 2 3 4 3 4 3 3 4 3 2 4 5 3 4 2 1 1 1 3 5 4 3 3 5 4 4 3 4 4 3 4 5 3 4 1 2 3 3 3 4 3 3 4 3 2 3 3 4 4 4 5 5 5 3 5 5 3 4 5 4 4 4 3 4 2 3 5 2 3 1 4 3 2 3 2 4 3 5 4 3 1 3 4 2 3 2 3 1 2 1 2 1 1 1 1 2 1 2 1 2 1 1 1 2 2 1 1 1 1 1 1 2 1 1 1 2 2 1 1 1 2 3 3 2 4 3 3 4 3 3 3 3 3 4 3 2 4 3 4 1 3 1 3 4 3 3 4 3 3 3 4 2 3 3 4 2 1 2 3 2 4 4 3 2 1 1 2 1 1 3 3 2 3 2 3 2 3 4 1 2 2 1 2 1 1 2 3 2 2 1 2 3 2 1 1 4 3 4 1 1 1 1 1 1 4 4 3 2 3 4 3 4 4 3 2 2 1 2 2 1 1 1 1 2 3 4 3 4 1 2 4 3 4 1 1 1 2 1 1 4 4 3 2 3 4 3 4 4 3 2 2 1 2 1 1 1 1 1 2 3 3 2 3 3 2 4 1 1 2 1 1 2 1 2 4 4 3 2 4 4 3 4 3 3 2 1 3 1 1 2 2 3 2 3 1 2 1 3 4 3 4 1 1 3 1 1 1 1 3 4 4 3 2 4 4 3 4 2 3 2 1 3 1 1 2 2 3 2 4 1 1 2 4 2 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 2 1 1 1 2 1 1 1 2 1 2 1 2 1 1 1 1 2 1 1 2 2 2 1 1 1 2 1 1 1 1 1 2 2 1 1 1 1 2 2 1 2 2 1 1 1 2 .

ANALYSIS OF CUSTOMER SATISFACTION .

out of 100. Strongly Agree 5.2. Neither agree not disagree 31 Interpretation According to my survey. and 16% of the people says strongly disagree. and lastly 10% of the people strongly agree about overall service provided by Koushik marketing. Neither agree not disagree 32 4. Disagree 25 18 3. 3. 1. responds 31% of the people says neither agree nor disagree about overall service provided by Koushik marketing. Disagree 28 25 .Strongly Disagree 10 16 2. And 25% of the people agree. Authorized service station has sophisticated tools and techniques. Agree 4. Satisfied with overall service provided by koushik marketing 1. Strongly Agree 06 2. Agree 3. And 18% of the people disagree.

5. .Strongly Disagree 09 Interpretation Out of 100 respondents 32% of the people moderate about tools & techniques & 28% of the people agree. &25% of the people disagree & 9%of the people says strongly disagree & 6% of the people strongly agree for tools & techniques. 4 Authorised service station has sufficient and genuine spares.

Strongly Agree 5. Strongly Dis agree Interpretation From the source of field survey.& remaining 7% of the people strongly agree for sufficient & genuine spares. Samples . Disagree 36 17 3. Agree 3 . Strongly Agree 2.Strongly Disagree 07 10 2. out of 100 respondents 36% of the people agree with sufficient & genuine spares. & 17% of the people disagree.Neither Agree nor dis Agree Respondents 4. Neither agree not disagree 30 Station has sufficent tools and Genuine Spares 40 35 30 25 20 15 10 5 0 1. Agree 4. Dis agree 5.1. Labour charges compared to Authorised service and roadside Mechanics. 5. & 10% of the people strongly disagree. & 30% of the people moderate with the spares.

. Low Respondents Interpretation According to my survey 60% of the people says labor charge is very high in the Koushik marketing as compared to roadside or any other Authorized service centre. Very high 2. Economical 4. Delivery as per schedule.1 Very high 3 Economical 60 08 2 High 4 Low Labour Charges 32 0 70 60 Samples 50 40 30 20 10 0 1. 6. & 32% of the people says labor charge is high & remaining 8% of the people says labor is reasonable. High 3.& no body is ready to agree with low labor charges.

most of the times 3. 20% of them said they never get timely.Never Respondents Interpretation 45% of the respondents are disagree with the delivery of vehicle timings and 25% of the respondents are moderate. Always 2. Some times 4. .1 Always 3 Some Times 10 45 2 Most of times 4 Never 25 20 Delivery as per schedule 45 40 35 30 25 20 15 10 5 0 1. and 10% of them are agree with the delivery as per schedule.

On Road Break down Service.operative or not.Fair 3.Excellent Respondents Interpretation In the samples taken out of 100 respondents 46% of the people says on road break down service is fair. & remaining people says on road break down service is excellent. 10. . Whether people at service station are co. &36% of the people says good & 11% people says poor.8.Poor 2. 1 Poor 3 Good 11 36 2 Fair 4 Excellent 46 07 Break down Service 50 40 Samples 30 20 10 0 1.Good 4.

20% low &23% moderate with them at service station and service advisor is 44% is high. And technicians are 34% high. 22% low and is 16% moderate with them at service station. 11.Attributes Works Manager Service Advisor Service Supervisor Technicians Low 20 13 15 22 Moderate 23 25 27 16 High 38 44 39 34 Very High 19 18 19 28 People at service station are cooperative 50 40 30 20 10 0 works manager service Supervisor Respondents low moderate high very high Interpretation Based on my survey the customers are says that works manager is 38% high. 15% is low and 27% moderate with them. 13% low and 25% moderate with them and service supervisor is 39% is high . It is helpful if service station is kept open on Sundays .

13. Yes No 71 29 . Whether you would recommended Koushik service station to others.Yes No 80 20 Service Station kept on Sundays 20% 80% Interpretation From the source of field survey nearly 80% of people says it is helpful to them. if service station is kept open on Sunday’s.

they are recommended koushik marketing to others. And 29% of people are not recommended koushik automobile to others. FINDINGS AND SUGGESTIONS .Recommend to others 29 71 Interpretation According to my survey 71% of people says that.

 45% of the respondents are disagree with the delivery of vehicle timings.Findings: -  According to my survey. responds 31% of the people says neither agree nor disagree about overall service provided by Koushik marketing  Out of 100 respondents 32% of the people moderate about tools & techniques  From the source of field survey.  In the samples taken out of 100 respondents 46% of the people says on road break down service is fair. out of 100 respondents 36% of the people agree with sufficient & genuine spares. out of 100. .  According to my survey 60% of the people says labor charge is very high in the Koushik marketing as compared to roadside or any other Authorized service centre.

if service station is kept open on Sunday’s.  Management should maintain delivery timings and on road break down service’s as they promised to their customers. so management should try to provide service’s on Sunday’s also . Suggestions: -  Management should make availability of sufficient tools and techniques and genuine spare parts. From the source of field survey nearly 80% of people says it is helpful to them.  Majority of the customer’s wants to kept open service station on Sunday’s.  Management should try to reduce labor charge and service charges as much as possible.

So Management should concentrate on these aspects to satisfy their customers. .CONCLUSION According to my survey majority of the customers are not satisfied with overall service provided by Koushik marketing.  Genuine spare parts.  Reduction in labor charges.  Timely delivery of vehicle. they expect management should provide:-  Sophisticated tools and techniques.

As a part of curriculum I have undertaken a research titled “A study on . I kishore pleased to introduce myself as MBA student of vaggdevi engineering college..Dear Sir..

Strongly Agree 3. Hanamakonda”. Neither agree nor disagree 2. The information provided by you will be strictly kept confidential and used for academic purpose only. Agree 4. Which Mahindra vehicle do you own? _______________________________________________________________ 2. Disagree .customer satisfaction regarding after sales services of Mahindra & Mahindra at Koushik marketing Service Centre. QUESTIONNAIRE 1. Are you satisfied with the overall service provided by the Koushik marketing 1.

Good 2. Very High 3. Agree 4. Strongly Agree 3. Authorized service station has sophisticated Tools and Techniques.5. Never 2. Neither agree nor disagree 5. Neither agree nor disagree 5. Authorized Service Station has sufficient and genuine spares 1. High 4. Poor 3. Low . On road break-down service 1. Strongly Agree 3. Disagree 2. Some times 7. Labor charges (Comparison to roadside mechanics or other authorized service station) 1. Strongly Agree 4. Economical 6. Always 3. Strongly Agree 2. Disagree 5. Most of times 4. 1. Delivery as per schedule 1. Agree 4. Distance of service station from your residence _____________________________________________________________ 8. Strongly Agree 3. Excellent 2. Fair 4.

Have you come across any problem with authorized service station? 1.9. Whether you would recommended Koushik Service Station to others 1. Yes 2. _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ ___ 1. if service station is kept open on Sundays 1. Address of the Respondent____________________________________________ . Service Supervisor 4. Service Advisor 3. No 12 Can you suggest the best working time for the service station? _____________________________________________________________ 13. Works Manager 2. specify _________________________________________________ 10. No If yes. Technicians Moderate High Very High 11. Whether people at service station are co-operative or not Low 1. No 14. Whether it is helpful for you. Name of the Respondent: _________ ___________________________________ 2. Yes 2. Any Suggestions to improve the services provided at Koushik marketing. Yes 2.

MARKETING RESEARCH .TULL AND HAWKINS 1. Phone No: Thank you. Vehicle No. ____________________________________________ ____________________________________________ _______________ Mobile No. MARKETING MANAGEMENT .3.: ______________ Signature BIBILOGRAPHY 1. Vehicle Model 4.PHILIP KOTLER . 5.

COMPANY MAGZINES AND MANUALS 3.com .com b.google. Mahindra and Mahindra. www. WEB SITES a. www.2.