Internet

in

Vietnam
Hanoi, 5.10.2010

4 26.24 30 20 10 0 3098007 7.8 0 2003 2004 2005 2006 2007 2008 2009 2010 (T7) Nguồn VNNIC .55 29.Internet – high growth Internet users 30000000 100 90 80 25099411 25000000 22779887 20834401 20000000 70 60 50 40 17718112 15000000 14683783 10710980 10000000 6345049 5000000 21.9 24.69 3.95 17.67 12.

Leading country in ASEAN Number of internet users Cambodia 78000 Brunei 0% 318900 1% Lao 300000 0% Singapore 3658400 4% Philippines 5955100 7% Malaysia 15823700 18% Myanmar 110000 Viet Nam 0% 24000000 27% Indonesia 20000000 23% Thai lan 17486400 20% Nguồn VNNIC .ITU .Vietnam .

215 29.7 7.877 49.592 2011 20.767 474.082 28.3 7.5 6.485 32.0 0.213 31.505 2012 19.114 460.1 .6 0.1 0.312 440.7 10.55 36.244 426.6 38.7 0.651 2.0 7.7 13.066 43.3 40.148 166.99 44.989 2.9 2011 93.292 54.7 2010 95.3 9.Global advertising expenditure By medium (US $ millions) Newspapers Magazines Television Radio Cinema Outdoor Internet Tổng cộng (%) Newspapers Magazines Television Radio Cinema Outdoor Internet Source: Zennith Optimedia Nguồn Zennith Optimedia 2008 118.632 42.415 61.453 2.4 2012 92.679 32.931 32.8 40.511 2.3 0.141 82.139 2009 23.005 2.8 7.5 6.7 15.368 32.79 197.5 6.6 9.745 71.8 40.2 7.709 484.788 42.5 2009 97.739 187.234 177.0 11.603 33.2 8.6 17.5 6.5 6.882 2008 25.067 180.896 55.4 39.0 10.6 12.925 2010 21.344 30.

9% 1.Vietnam advertising expenditure By medium (US$ millions) Newspapers Magazines Television Radio Outdoor Internet Total % Newspapers Magazines Television Radio Outdoor Internet Source: TNS Media & Group M estimate 2008 83 45 389 2 32 4 555 2008 15% 8% 70% 0.2% .8% 2010 (forecast) 96 57 630 6 41 10 840 2010 (forecast) 11% 7% 75% 0.0% 0.7% 5.7% 2009 83 49 556 5 37 6 736 2009 11% 7% 76% 0.7% 4.8% 0.5% 5.

Internet & The users .

Internet – the second preferred medium after television .

TNS Net Index 2010 .Home Internet access using a computer Nguồn: Yahoo.

TNS Net Index 2010 .Weekly hours spent on Internet Nguồn: Yahoo.

Online news reading : 97% internet users read online news Nguồn: Yahoo.TNS Net Index 2010 .Key online activities 1.

Key online activities 1.TNS Net Index 2010 . Online news reading : 97% internet users read online news Nguồn: Yahoo.

TNS Net Index 2010 . Online gaming .Key online activities 2.a dominant activity within entertainment Category especially younger males… 71 55 48 49 40 31 20 50 43 48 51 Total 15-19 years 20-29 years 30-39 years 40+ years Male Female SES A SES B SES C SES D/E/F Nguồn: Yahoo.

TNS Net Index 2010 Femal e 41 1519 159 20-29 92 30-39 73 40+ 36 150 119 120 113 137 111 141 77 77 85 56 87 52 186 154 160 206 147 134 91 105 99 90 101 109 51 59 63 32 64 91 10 24 23 0 47 0 .Key online activities 2. Play not just to compete but also to socialize and earn money Male To compete with other players As a way to spend time with friends To get a break from worries To get a sense of achievement Earn money Purely entertainment To connect with other gamers (community spirit) Nguồn: Yahoo.

Online transaction – emerging trend among young upscale females Total Age Gender SEC Nguồn: Yahoo.Key online activities 3.TNS Net Index 2010 .

9 2.5 16.7 3.7 16.4 4.1 18.3 2.6 0.4 9. Cameras etc.4 Male 52.) 34.6 3.9 1.1 8.9 7.7 Household items Airline Tickets Games Clothes Books /Audiobooks/Magazines Software for Computer Pre-Paid phone vouchers/Top ups for Mobile phone Service Movie Tickets Ringtones /Themes/Applications for Phone 27.Key online activities 3.3 7.3 11.4 Music Hotel Bookings Investment items like shares.3 19.3 3.2 12 8.6 16. insurance etc Movies Nguồn: Yahoo.2 15.5 13.9 29.6 17.2 3.4 10.2 8.8 0 Beauty products Accessories .7 6.1 15.7 24 14.9 Female 15.7 6.9 37.1 6.6 11.TNS Net Index 2010 7.3 3 1.3 10.4 8.7 19 14. For clothes and household items… Total Electronic goods (Mobile phone .7 1.

TNS Net Index 2010 . Social media: Content/opinion sharing more prevalent than social networking Nguồn: Yahoo.Key online activities 4.

Favorable conditions to develop internet advertising . The internet is not only a source of information. sharing opinions and experiences as well as a market place for sales and purchase products.Summary • Opportunities – Internet growth. making friends. but entertainment. and high home penetration – Positive perception and appreciation from the internet users – the second preferred medium behind television – Online activities varies and getting popular.

.Summary • Challenges: – The freedom of the internet users requires • Eye catching. attractive creative • Content and format is inspiring enough to manipulate participation from the internet surfers • Assurance of brand positive experience so that the word of mouth shared/expressed online have favorable to one’s services or products – Comparable to other medium Needs to create required conditions to facilitate the growth of internet advertising .

Thank you. .Cảm ơn. Merci.