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LET'S DO CREATIVE ADVERTISING TOGETHER

MEDIA KIT 2020


Mission Statement
Our mission is to contribute to the development of a competitive,
innovative and sustainable society in the Republic of Moldova
through the continuous development of media platforms for informing,
educating and motivating people. We stimulate interaction, communication
and partnerships among citizens, communities, government institutions
and the business environment, encourage critical thinking and the involvement
of young people and women as driving forces of the country development.

Brand Positioning
For online users who are active, open-minded and critical thinking persons
searching quality information Agora.md provides credible and fast delivered
news, analyses and fact-checking in non-standard, multimedia and
easy-to-digest formats, accessible via diverse channels. We are media
technology pioneers in Moldova. Our team of dedicated and dynamic
universal journalists led by experienced technology wizards meets community
needs, provides tailored solutions and reaches our audience wherever they are.

Vision Statement
AGORA.md aims to become the most credible media institution
in the Republic of Moldova through the quality and diversity
of content and to be the first choice of visitors to online news and analyses.
ANALYTICS

Annual users Annual Pageviews Monthly users Monthly pageviews

3 000 000
Cititori Anual 20 000 000 401 000 1 700 000
42% more than last year 45% more than last year 55% more than last year 46% more than last year

600 000

500 000

400 000

300 000

200 000

January Februarie March April May June July August September Octomber November December

Average readers age


Men
Readers 60 % Women
Readers 40 % 60% Readers from Moldova
25-44
15% Readers from România

70 % 5% Readers from Italia


DISPLAY ADVERTISING ANALYTISC

Actuality 1 700 000 request per month External 580 000 request per month

Political 1 100 000 request per month Lifestyle 500 000 request per month

Social 800 000 request per month Other 600 000 request per month

Other: Bank & Insurance, Media, Tehnology, Health, Economy, Live.

0,11% CTR 400 000 reach / month 7 000 000 request / month
SOCIAL MEDIA ANALYTICS
FACEBOOK

33 505 122 reach 197 894 views 6 229 112 engaged 11 337 392 clicks 10 555 Likes

6M 1 500 k

4M 1 000 k

2M 500 k

ian. feb. mar. apr. may june july aug. sep. oct. nov. dec.

YOUTUBE

175 765 views 3 500 watch time (hours) +387 subscribers


ONLINE BANNER ADS

Billboard Rich Classic


Homepage & Internal pages Homepage & Internal pages
Desktop & Mobile & App Sticky Desktop & Mobile

3 Euro/CPM 3 Euro/CPM
0,2 Euro/CPC
Additional: Creating visual design - 50 Euro Additional: Creating visual design - 50 Euro

In Page Image In Page Video


Internal pages Internal pages
Desktop & Mobile Desktop & Mobile
3 Euro/CPM 4 Euro/CPM

Additional: Creating visual design - 50 Euro Additional: Creating visual design - 50 Euro
ONLINE BANNER ADS

Halfpage Interactive Banner


Homepage & Internal pages Homepage & Internal pages
Desktop & Mobile & App Sticky 4-5 Euro/CPM
1,5 Euro/CPM Targeting is now possible for narrow
geographical areas (by cities)

Additional: Creating visual design - 50 Euro Additional: Creating visual design - 50 Euro

Exclusive monthly Halfpage


Homepage & Internal pages
Desktop & Mobile

700 Euro
No geotarget / No frequency
Additional: Creating visual design - 50 Euro
NATIVE & CREATIVE CONTENT

Interview Text Reportage Story


Including : Copywriting / 1 round of Including : Copywriting / 1 round of
feedback / publication / sharing on feedback / publication / sharing on
Facebook & Instastory Facebook & Instastory

250 Euro 250 Euro


Additional : 10 Professional photos - 50 Euro Additional : 10 Professional photos - 50 Euro
Additional : Tag on Facebook or Instagram - 50 Euro Additional : Tag on Facebook or Instagram - 50 Euro

Personal Review Listicles & Lifehacks


Including : Copywriting / mobile pictures / Including : Copywriting / mobile pictures /
1 round of feedback / publication / 1 round of feedback / publication /
share on Facebook & Instastory share on Facebook & Instastory

150 Euro 150 Euro


Additional : Tag on Facebook or Instagram - 50 Euro Additional : Tag on Facebook or Instagram - 50 Euro
NATIVE & CREATIVE CONTENT

Infographic Quiz
Including : Creating visual infographic Including : Copywriting / 3 rounds of
3 rounds of feedback / publication / feedback / Publication / sharing on
sharing on Facebook & Instastory Facebook & Instastory
The client provides information and data The client provides
information and photos
300 Euro 300 Euro
Additional : Tag on Facebook or Instagram - 50 Euro Additional : Tag on Facebook or Instagram - 50 Euro

Videographic Graphic & Animation


Including : Filming / 1 round of Video
feedback for scenario / 1 round of
feedback for video editing / publication Including : Publishing on the site
on YouTube channel Agora / sharing on Facebook & Instastory
share on social media
400 Euro start from 750 Euro
Additional : Tag on Facebook or Instagram - 50 Euro Additional : Tag on Facebook or Instagram - 50 Euro
NATIVE & CREATIVE CONTENT

Mobile Stream Mobile Live


Including : Filming with 2 cameras Including : Filming with smartphone
in live mode / transmission on in Live mode on Facebook
Facebook page Agora and on page Agora (10-15 min.)
client Facebook page / max 1.5 hours Direct presence of the reporter

500 Euro 200 Euro


Additional : Live mobile publishing in an article on the site, share
                    article on Facebook or Instagram page - 50 Euro
SOCIAL MEDIA CONTENT

Instagram Story Post on Facebook


Bonus : Story on Facebook Including : Text with photo
or video / link

50 Euro 50 Euro
Adițional : Promovare targetată - 50 Euro Adițional : Promovare targetată Facebook sau Instagram - 50 Euro

Contest on Facebook
or Instagram

59 Euro
Adițional : Promovare targetată Facebook sau Instagram - 50 Euro
ADVERTORIALS

Advertorial publication Active link in


Including : Native adaptation thematial articles
publication on the website and
sharing on social networks

100 Euro 30 Euro


EVENTS & PARTIES

ROOFOFFLINE Do you have a


We invite your brand to become creative idea ?
part of the greatest networking Our team is at your disposal
events organized in Chișinau publicitate@interakt.md
agora@interakt.md
022 999 330

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* All prices inlude VAT
* Geo targeting / Frequency / Audience gathering / Performance statistics for display advertising
* Weekend production coefficients(between 19: 00-8: 00 and on Saturdays and Sundays) - 1.5