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2 | [NEWS]

NEWS contents Let it us be nice and calm on the

surface and paddle like crazy
under water
Hotels and medicines 4
Hellenic Chamber of Hotels: the reduction of VAT will
result in 630 mill Euro increase 4 of
But one may ask, “is the reduction
SETE The VAT reduction is an essential growth measure 4 The past month we had the two most t
i- the VAT so significant, that will boos
important travel and tourism exhib ce's touri sm in the upco ming
d Gree
If the current situation improves and highlight tions for Greece's tourism. Worl yes,
xe- year, one handed?” Probably
the correct destination for foreign markets, Travel Market in London and Philo and
can probably no, and do we stay calm
Athens will recover quickly 5 nia in Thessaloniki. As long as we we
sa- wait to see? For the time being
Paul Geroulanos "Athens has it" 5 remember we first went to Thes ns
it have not seen any additional actio
loniki and then to London, this year will comp leme nt or supp leme nt
way arou nd. Prob ably it that
Philoxenia Tourism Awards 2010 6 was the other -
had the effect of the VAT. Not that every
was the only year we should have that
Αn academic week in tourism for Lettonians professors thing is idle but we would assume
started with Thessaloniki. ent
in Thessaloniki 6 the VAT is a significant developm
HAPCO's participation in 26th Philoxenia 6 i- that we can take one step forward
The reason is that during the exhib
Creativity Award to Olympic Air 6
xenia it was anno unce d that ensure that we have a great 2011
tion Philo the
n tourism season – one that will help
the tourism VAT for accommodatio -
The "DISCOVER AMERICA" Literature Promotion Pavilion bet- Greek economy get out of the hard
will be reduced. Maybe it was for
at the Philoxenia Tourism Exhibition 2010 7 ship of the past several years.
UNWTO and the International Labour Organization join ter, time will show.
efforts to fight a jobless recovery 7 and Maybe its too early to take radical
Never the less the entire travel we have the holidays comi ng and
re- tion,
tourism industry of Greece was ad-
The Hotel Grande Bretagne has once again been ion we probably don't want to reveal
lieved of the governments decis our
included in the prestigious Condé Nast Traveler magazine ase ditional aces we might have up
to reduce the VAT, rather to incre as
‘Best Hotels List’ as voted by their readers. 8 sleeve. In that case we don't mind
it even to the high rate of 23%, mak-
WTM 2010 Experiences 10% Increase in Visitors 8 na- long as we don't sit back and wait.
ing Greece a very expensive desti
tion without adding value to its serv-
MICE Day at ITB Berlin 2011 in cooperation with the Let it be like ducks in a pond. They
Association of German Event Organisers has tips look nice and calm as they go from
, but
for event planners 9 all one point of the pond to the other
The news made the headlines of
“Travelling” Promotes greek travel and tourism 9 - when you look under water they pad-
travel and tourism news media world
Visiting details for Christmas Magic City - Thessaloniki 9 g the inter ested parti es the dle like crazy.
wide , givin
signal, that Greece is in the game
Awards 2010 - Doha Aviation Summit” - again.
“Airport of the Year” award goes to Athens Hellenic Travelling
International Airport 10 In dead, the reduction of the
easyJet new flexible fares for passengers who Gree ce a comp etitive advantage ,
travel for business purposes 10 which it had lost for the past
Travelport announced the recent relaunching of years, if not more, and the tour oper
its website “Travelport Leisure” 10 ators have got the message. Unle
Abu Dhabi International Airport records 16% increase something totally unpredictable hap-
in visitors during F1 season 10 pens, Greece should have a very good
2011 tourism season.
Lufthansa expanding flight services this winter 11
“World’s Leading Airline” for second year running 11
[NEWS] | 3

Athens Training and Development Center

ACS Athens and Athens Training

Development Center

will provide students and professionals with the

opportunity to learn online Marketing strategies.

These skills will translate into real life applications.

Additionally, participants are eligible to sit

for the CeMA Certification Examination in February 2011
once they have successfully completed the four required courses.

For inquires call Tel.: 210 800 1029 to arrange a meeting

with a representative of the Athens Training & Development Center,
E-mail:, Web site:
Δηλώσεις συμμετοχής και πληροφορίες σχετικά με το 9ο Συνέδριο του ΣΕΤΕ μπορείτε να βρείτε στο
4 | [NEWS]
6.5% VAT RATE FOR HELLENIC CHAMBER OF VAT for accommodation will give a boost in total to the demand for
the Greek tourism product and will act as a multiplier in the de-
HOTELS AND MEDICINES HOTELS: THE REDUCTION velopment of the counties picture to foreign markets, at a difficult
period of time for the image of the destination.
SETE welcomes the Government's decided to transfer the VAT on
tourist accommodation on the part of the residence by a percetage
of 11% or 13% to 6.5%.
This measure is a first and important developmental measure of
the government, which came after discovering that the excessive
VAT did not have a psitive effect on the public finance, in contrast
it resulted in decresing the the public revenue along with decrease
in the revenues of the individual companies as a result of decrease
From left Mr. K. Reres from ITEP, Mr George Tsakiris, Chairman of
in demand. It is known that the contracts signed in tourism com-
Minister of Finance Mr. G. Papakonstantinou the Board of the Hellenic Chamber of Hotels (HCH), and Mr. D. Chio-
nis, General Manager of ITEP. panies are based on gross prices, one year before each subse-
In 2011, Greece will continue its intensive financial effort, in quent season, hence the reversal upwards of VAT in 2010 and to
short-term objectives of the economic policy program. The Gov- The decrease of the touristic VAT by 4.5% on the accommodation perpetuate the system of non-competitive rate compared to oth-
ernment will not change its target for the amount of the deficit will result in a significant promotional factor for the competitive- er Mediterranean countries, resulted in a decrease in revenues of
in 2011 thus they will not reduce the speed of the planned fis- ness of Greek tourism. all businesses in the tourism sector, many of which already
cal adjustment in order to achieve de-escalation of the state It is noteworthy that with this decrease, the differentiation of prices ekinounto marginally in the very bad year in 2009.
is eliminated in comparison to its major competitor countries, came after the discovery that the excessive rate of VAT, while it
debt by 2013. The deficit target in 2011 is 17 billion Euro or 7.4%
which took advantage of this the last couple of years. gave the public finances, instead resulted in a reduction of rev-
of GDP, a reduction of 5 billion Euro compared to 2010 or 2% of
The reduction of VAT has a result in increasing the peripheral in- enue in the government and individual companies by reducing de-
come and supports employment in Greece. At the same time it mand. It is known that the contracts signed in tourism companies
To achieve this goal the size of the budgetary effort will be made
contributes to the countries GNP. are based on gross prices, one year before each subsequent sea-
through the old and new interventions exceeding 14 billion eu-
According to a first assessment from the Institute of Tourism Re- son, hence the increase of VAT in 2010 and the non-competitive
ros. The additional fiscal effort needed - in relation to the origi- search and Forecast – a research body of the Hellenic Chamber of
nal plan - will be covered almost entirely by structural meas- rate compared to other Mediterranean countries, resulted in a de-
ures and targeted interventions to streamline costs and reduce crease in revenues of all businesses in the tourism sector, many
waste in areas like health supplies, drug costs and utilities, and of which already marginally as a result of the very bad year in
by specific interventions to boost public revenues to combat tax 2009.
evasion and the use of public property. It is also clear now, even to the government, and this is evident
The measures contained in the Programme for Economic Poli- from the reduction of the VAT for the tourism packages, that the
cy have to reassess their performance and the measure for the sensitive in price changes in the tourism sector when the VAT rate
is double that of the competition, is left unable to contribute to the
mass transfer of products from the low VAT rate of 11% to 23%
public finance and to employment.
rate replaced by an increase of only a low rate by 2 percentage
Eventually this important developmental measure will soon have
points - from 11 % to 13% or so from 5.5% to 6.5% - while reduc-
positive spillover effect in other sectors of the economy. It is now
ing the VAT rate to 6.5% for hotels and on drugs and the equation From left Mr. N. Kanellopoulos, GNTO President, Mr. A. Andreadis, documented and undeniable that each unit consumed in tourism
of NCI heating oil and fuel together with the grant 400 million POX President, Mr. Sp. Galiatsatos, POX Vice President and Ms creates another secondary consumption in the rest of the econo-
euros annually for heating allowance. Christina Tetradis, member of the board of Directors and responsi- my as a result, the significant increase of the final revenue from
ble for Public Relations of Hellenic Chamber of Hotels . VAT, but also beneficial effects on employment for which the coun-
Hotels – the reduction will contribute by at least 630 million Euro try is being put under strain.
from the increase of incoming tourism revenue. The position of SETE is that the adjustment of VAT at a competitive
It is also noted that in these economic conditions the reduction of level should be extended generally to all other sectors of the
[NEWS] | 5

tourism economy that along with accommodation make up the

complete tour package to Greece. Such as marine tourism, trav-
The Athens-Attica Hotel Association estimates that this program
is a comprehensive and very interesting proposal, the projec-
el agencies and tourist transportation. tion of Athens helps to restore its reputation and constitutes a "ATHENS HAS IT"
good starting point for substantive and constructive coopera-
tion between the public and private sectors.
IF THE CURRENT SITUATION During the Athens-Attica Hotel Association’s general assembly,
the new deluxe edition entitled "Athens - Attica: Journey to the
IMPROVES AND HIGHLIGHT eternal destination, Athens-Attica: Journey to the Everlasting
THE CORRECT DESTINATION Destination» was presented, created entirely from the Athens-
Attica Hotel Association and their press office, and the results
FOR FOREIGN MARKETS, of 6 consecutive researches on "Customer Satisfaction of Attica
hotels” & “Hotel performance study” conducted this year for the
ATHENS WILL RECOVER Athens-Attica Hotel Association by the consultancy company

QUICKLY GBR Consulting.

As pointed out in his speech the president of Athens Hotel As-
sociation Mr. John A. Retsos, "reviewing the reduction of 2009
continued into 2010, despite the optimistic start during the first President of the Hotel Association of Athens - Attica Mr. John A. Ret-
two months, then taking the form of an avalanche after the trag- sos (left), Minister of Tourism - Culture, Mr. Paul Geroulanos and
ic events of May 5. Furthermore, the systematic devaluation, es- General Secretary of the HA-A Mr. Alexander Vassilikos.
pecially down town Athens, where all forms of crime is grow-
ing exponentially during the last 5 years, with an economic cri- In a full room of hoteliers at "Grande Bretange", who face diffi-
sis are the two main reasons that led to closure of hotels, for culties with the current economic crisis and cancellations due to
the first time since the very difficult 80s. the deterioration of the city, protests, marches, the occupation
In October 2010, however, (while traffic continued its downward of the Acropolis ..., the Minister of Culture and Tourism, Mr. Paul
trend following a poor September and due to the transfer of the Geroulanos in the General Assembly of the Union of Attica Hote-
exhibition "Defendori" from Athens to Thessaloniki) weekend 29
to October 31 the hotels occupancy in the city exceeded 90% (!)
"The name of Athens, sometimes praised and sometimes vili- which is attributable to the Athens Marathon, demonstrating
fied, positive or negative happening to the capital or in Greece. that the use of such high-key-events positively affects only the
On the other hand, Athens is a multifaceted and modern prod- destination, the arrivals and revenue to the city, and the occu-
uct, having ceased to be solely at the mercy of moods and tour pancy of the hotels.
operators. In his speech, Mr. John A. Retsos noted some institutional in-
Addressed to many different parts of the world market (such as terventions and announcements that gave "relief" as he said to
leisure, corporate, conferences, cruises, etc.) and having prob- the industry and destinations:
lems, but infinite possibilities. So, if the current situation im- 1. The establishment and full implementation of the project on
proves and highlight the correct destination for foreign markets, "Presevation of 10,000 jobs in the hotel business operating 12
Athens will recover quickly - it has nothing to fear and is not a months, and through a subsidy of 40% of employer contribu-
subject to any dispositions. tions. The program runs from July, and has kept the wave of
This was the central and hopeful message sent by the 41st An- dismissals and has stoped the increase in unemployment for
the hotel workers in Athens. liers Athens, showed that not only fully informed, but that he
nual General Meeting of hoteliers in Athens - Attica (which took
2. The effort of the Ministry of Culture and Tourism through the does a remarkable work with the staff of his Ministry to solve
place Tuesday 16/11/2010 at the hotel «Grande Bretagne») to the
former Secretariat of Olympic Development reaching at the fi- the problems facing the destination called Athens-Attica and
government and political parties, local Government , tour oper-
nal stages of conducting the tender for the creation of the Met- gain the prestige it deserves.
ators and operators of tourism.
ropolitan Conference Centre, at the Athens Olympic installation Mr. Geroulanos pointed out that, “to become a hotelier in Athens
Speakers at the event were the Minister of Culture and Tourism,
of Taekwondo in Faliro. as you are, to invest and live in this city, you must belong to a
Mr. Paul Geroulanos and Mrs. Olga Kefaloyiannis, Head of
3. Finally, the institutionalization of the lifting of the cabotage small group of people with common caracteristics: an exces-
Tourism Sector of New Democracy.
was a standing demand of Athens-Attica Hotel Association for sive love for Athens and Attica, a different view for the city and
The minister proceeded to interesting announcements and pre-
twenty years. a different concept for what the city can become if we al togeth-
sented the ministry for the promotion of Athens entitled
"ATHENS every week".
PB_180308: Η κα Δέσποινα Αμαραντίδου, Μέλος Δ.Σ. του HAPCO, στο βήμα του 3ου Ευρωπαϊκού Συνεδρίου Τουρισμού.

6 | [NEWS]

school of P.A.P corp.

Professors visited HOTELIA and they took part of especially de-
signed agenda by P.A.P corp.
This agenda had as a task to show to the professors in tourism of
the Latvia School of Tourism the curriculum, the research fields
and the development that is being executed in Greece and to de-
crease the gap between the countries of European Union in the
academic field of Tourism.
Special emphasis in the agenda had the digital library, the on line
reservation systems and the on line ordering of the catering de- Olympic Air was awarded at the 26th International Tourism Ex-
partments. hibition, PHILOXENIA, Best Creativity for their comprehensive,
This was the beginning of a series of internationally acclaimed ed-
ucational programs between the countries members of the Euro-
pean Community.
Minister of Culture and Tourism, Mr. Paulos Geroulanos inaugu-
rated the 26th Philoxenia and the 1st HOTELIA Expro & Clean. Dur-
ing the inaugurating ceremony the “Philoxenia Tourism Awards”
were presented to the winners. The goal of the awards is to iden-
tify the most popular destinations, chosen by Greek travelers fol- IN 26TH PHILOXENIA
lowing and open Internet poll, which was organized by Helexpo
for the past 5 years.
The awards are as follows:
Award Category
Favorite sea destination: Samos
Favorite Mountain or vacation destination: Paleos Aghios Athana-
sios Pellas functional and aesthetically impeccable organization of the
Favorite Urban destination: Nafplion stand. Philoxenia took place in Thessaloniki from November 18
Environmentaly Friendly destination: Lake Plastira Karditsa to 21, 2010 at the International Exhibition Center Helexpo, under
Best Ski Center: Vassilitsa Grevenon the auspices of the Ministry of Culture and Tourism.
Olympic Air was the only airline company of the 320 exhibitors
of Philoxenia to be honored with an award. Companies and or-
ΑN ACADEMIC WEEK IN ganizations from Greece, Egypt, Albania, Brazil, Bulgaria,
TOURISM FOR LETTONIANS HAPCO's participation in 26th Philoxenia, 18-21 November 2010
Ghana, India, Cyprus, Russia, Serbia, Syria, Tunisia, Turkey and
USA participated at the 26th International Tourism Exhibition.
proved to be an excellent opportunity to communicate with travel
PROFESSORS IN and tourism professionals outside Athens. The HAPCO stand was Olympic Air was awarded by the President and CEO of Helexpo
Mr. Parry Mavridis. Among the visitors of Olympic Air stand
visited by travel and tourism professionals, in search of coopera-
THESSALONIKI tion with the association and its members, while it was very in- were the Minister of Culture and Tourism, Mr. Paul Geroulanos
A week of education, extracurricular activities, cultural exchange teresting for visitors to find out what about the activities of HAP- and Secretary Mr. George Nikitiadis.
and brain storming between professors in the academic field of CO and the news of the Greek conference industry.
tourism took place last week in Thessaloniki by HOTELIA, the HRM
[NEWS] | 7

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Philoxenia Tourism Exhibition 2010, organized for the first time by views, enticing visitors to explore a wide selection of attractions
the U.S. Commercial Service of the American Embassy in Athens, and outdoor adventure activities. The desert cities are a 2 hour
Greece, attracted many regional travel and tourism executives, in drive from Los Angeles and 3 ½ hour drive from Las Vegas. The
resort cities of Cathedral City, Desert Hot Springs, Indian Wells, In-
addition to a large number of visitors. The following U.S. travel and
tourism companies that featured their promotional material at the dio, La Quinta, Palm Desert, Palm Springs and Rancho Mirage, are INTERNATIONAL LABOUR
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Receptive Tour Consultants UNWTO and the International Labour Organization (ILO) are work- ing together towards the common objectives of job creation, sus-
tained growth and fair globalization through decent work in
tourism, the UNWTO Secretary-General, Taleb Rifai, has under-
lined at the ILO Global Dialogue Forum on New Developments and
The participating companies were: Challenges in the Hospitality and Tourism Sector (Geneva, Switzerland, 23-24 November).
Receptive Tours, NYC specializes in coordinating and managing “Tourism has the potential to become a major generator of jobs
CityPASS is a prepaid ticket booklet of admissions to the most itineraries and conducting tours for Leisure, Student, Incentive and after the crisis,” said ILO Director-General, Mr Juan Somavia, be-
popular attractions in 11 of North America's most famous desti- Corporate groups arriving in New York City. We are a tour suppli- fore the meeting, adding that “social dialogue between govern-
nations. CityPASS retails at a 40-50% discount from regular ticket er offering a range of destination management services to travel ments, employers and workers can ensure that the jobs generat-
window prices and gives visitors nine days beginning the date of agents, and tour operators. RTC’s main objective is to market our- ed will be decent. Such dialogue is particularly important for a
first use to use each ticket once, making it perfect for a weekend selves to local group Tour Operators – as the choice Receptive Op- service industry like tourism, where success depends so much
or week long holiday. Plus-visitors can avoid most main ticket erator for all of their NYC bound (and beyond) groups. Our mission on service quality, which, in turn, goes hand in hand with a skilled
lines with CityPASS. is clear... to exceed expectations by delivering superior customer and motivated workforce”.
service! Opening the meeting alongside Mr Somavia, Mr Rifai, stated that
International Representative in Greece:Navigator Travel and the recent global economic crisis brought with it the opportunity
8 | [NEWS]
for the two organizations to work together towards “a real part- in the five sessions compared to around 87 when the programme
nership for tourism”. was launched in 2009.
“At a time when we must all unite our efforts to face the major The Impressive visitor figures continued on Tuesday with a 41%
challenge of a jobless recovery, tourism can create jobs and dis-
tribute them across the economy and nations like few other sec-
tors”, said Mr Rifai. “Given its labour-intensive nature, tourism
caters for different degrees of skills, and often provides employ-
ment opportunities for the most vulnerable segments of the pop-
ulation such as rural communities, youth and women” he added.
Tourism’s contribution to employment is estimated in the order of
6-7% of the overall number of jobs worldwide. In 2009, it is esti-
mated that tourism generated around 225 million direct and indi-
rect jobs. As such, tourism provides crucial opportunities for fair
income, social protection, gender equality, personal development
and social inclusion, central objectives of both UNWTO and the ILO. tinction is a great honor for the hotel.
Tourism is also one of the most resilient economic activities. In Top in its league and the only hotel in Greece to be selected, the
the first six months of 2010, UNWTO reported that international “Grande Bretagne” is committed to creating exceptional, indige-
tourist arrivals grew by 7% against the 4% decline of 2009. It is par- nous experiences for its guests. The 23rd Readers’ Choice Awards From the Greek Pavillion, The Deputy Minister of Culture an Tourism Mr.
ticularly relevant that hotels and restaurants were among the few include 1,060 winners, selected by 25,916 readers who answered G. Nikitiadis & the Manager of GNTO in London Ms Sofia Panagiotaki
activities worldwide where global employment levels did not de- the 2010 Readers’ Choice Survey, choosing the best cities, islands, increase in ministers and aides attending the fourth UNWTO Min-
cline in 2009. hotels, and transportation in the world. The awards have now isters’ Summit at WTM, making it a record attendance for the
The Forum brought together over 150 government, employers’ been published in the November 2010 issue of the famous mag- event.
and workers’ delegates from more than 50 countries to evaluate azine. Overall, unaudited visitor figures for Tuesday 9 November were
and discuss new developments and challenges for the tourism Ever since it opened its doors to receive the first visitor in 1874, up 18% on the equivalent day in 2009 with almost 17,000 visitors
sector and their impact on jobs, human resources, development the Grande Bretagne has been a point of reference in the social,
and industrial relations. In particular, the Forum addressed the political and economic life of Athens and, by extension, of the
strong poverty reduction potential of tourism and how good prac- whole of Greece. The Hotel Grande Bretagne offers the best loca-
tices in this respect could be shared with other developing coun- tion in Athens with spectacular views to the Acropolis and sets a
tries, especially within the framework of South-South develop- significant example in the international hotel business, offering
ment cooperation. pure luxury in service and living.

World Travel Market 2010, the premier global event for the travel
INCLUDED IN THE industry, experienced an impressive 10% increase in visitors.
Almost 27,000 (26,908) visitors attended WTM 2010 over the four
attending WTM 2010 to meet and negotiate contracts with ex-
PRESTIGIOUS CONDÉ NAST days (Monday November 8 – Thursday November 11) compared to Unaudited figures for Wednesday 10 November showed a 16% in-
24,402 visitors who attended WTM 2009, reveals unaudited figures crease in visitors with almost 13,000 travel industry delegates at-
TRAVELER MAGAZINE of the event. tending.
The 10% increased was fuelled by a record number of visitors at-
‘BEST HOTELS LIST’ AS tending the event under the My Invitations system on the first day
The revamped final day of WTM 2010 (Thursday 11 November) –
including the Talk Business with Lord Digby Jones session - saw
VOTED BY THEIR READERS. of WTM 2010 (Monday 8 November).
The first day at World Travel Market is invite-only, allowing ex-
unaudited visitor numbers increase by an impressive 34%.
Furthermore, overall participant figures increased by almost 5%
The Hotel Grande Bretagne has once again been included in the hibitors to invite the key contacts they want to conduct business (4.7%) compared to WTM 2009. WTM 2010 saw 47,719 travel in-
prestigious Condé Nast Traveler magazine 'Best Hotels List' as with over the four days of the event. Unaudited figures show a dustry professionals take part compared to 45,571 at WTM 2009.
voted by their readers.The well known publication of Condé Nast 22% increases in visitors with 6,700 senior industry buyers at- There were more than 5,000 exhibitors including 628 Main Stand
Traveler has selected the most luxurious and historical hotel of tending WTM 2010 on the first day. Holders, compared to 607 in 2009.
Athens as one of the best hotels, not only in Greece, but globally. This increase in My Invitations visitors led to an amazing partici- World Travel Market Exhibition Director Simon Press said: “I am
Ranked among the top 25 hotels in the Southern Europe region – pation in the expanded Meet The Meridian Club Buyers (Speed delighted with the attendance figures for WTM 2010. The impres-
a region famous for its unique and refined hospitality – this dis- Networking) session. Almost 250 senior industry buyers took part sive increase in My Invitations visitors participants in the Meet The
[NEWS] | 9

Meridian Club Buyer (Speed Networking) session on the first day

supports the conversations I had with exhibitors and buyers that
cessful networking.
A trade visitor pass to ITB Berlin grants admission to all the lectures
a high amount of business was conducted at WTM 2010
“The fact the number of year on year visitors increased every day
at the Business Travel Forum.
Any event planners who would like to explore Berlin’s hottest ven-
of WTM – including the 34% increase in visitors on the final day - ues outside the exhibition grounds have an opportunity to do so on THESSALONIKI
is particularly impressive and is great news for exhibitors, allow- the Friday of the fair. MEET BERLIN, a group which oversees 65 event
ing them to conduct even more business across all four days of venues and various caterers, outfitters, artists, will be holding a
the event.” grand open day for the third time.
From 11 a.m. to 7.30 p.m. agencies and corporate planners have an
MICE DAY AT ITB BERLIN opportunity to personally get to know numerous event venues,
caterers, outfitters, artists, hotels and other service providers work-
2011 IN COOPERATION ing for the events industry. Participants can experience the pro-
gramme on a bus tour or find out about the many attractions for
WITH THE ASSOCIATION themselves. More details are available at
At Pavilions 14 and 15 and the outdoor areas of Tessaloniki Inter-
national Exhibition Centre.
South Gate - YMCA Square
FOR EVENT PLANNERS GREEK TRAVEL AND 27 November 2010 to 2 January 2011
ITB Berlin 2011A badly organised event can not only cause lasting
damage to a company’s reputation but also result in huge and ulti- TOURISM IN GREECE AND Working Hours:
Monday - Friday 17:00 - 2200
mately unnecessary costs. This is why Gerhard Bleile, President of
the Association of German Event Organisers, advocates not leaving
ABROAD Saturday - Sunday, holidays and days when schools are closed:
10:00 - 22:00
quality and costs up to chance: “Combining traditional and innovative Admission:
thinking is a recipe for outstanding success.” Concrete ways to help
further this idea will be presented at MICE Day at ITB Berlin on 9
March 2011. In cooperation with the Association of German Event
Organisers, MICE Day at ITB Business Travel Days offers a concise
overview of trends and innovations in event planning. At the ITB
Business Travel Days from 9 to 11 March 2011, at lectures, work-
shops and panel discussions, experts and practitioners will present
the latest findings on business travel and events.
At the ITB Business Travel Days the MICE Day in particular will be
presenting event organisers with a compact range of advanced
training courses offering concrete approaches. The focus will be on In the month of November, Travelling took the opportunity to pro-
MICE guidelines which help to reduce in-house time and effort as mote the Greek travel and toourism industry through Travelling
well as external costs during procurement, without sacrificing the News, Hellenic Travelling, the only monthly publication with all the
quality of an event. Good briefings also contribute decisively to the domestic sea schedules as well as its portal
success of an event. MICE Day will warn of typical mistakes. with stands i the exhibitions World Travel Market in London and
A further presentation will examine optimum return on investment. Philoxenia in Thessaloniki
This lecture will explain the importance of service, teamwork and
customer motivation. Book author Benno van Aerssen will speak
about vicious circles in MICE planning and how to escape them with
intelligent ideas.
The popular topic of social media has found its way into the event 3 Euro per person
world and is a must on the MICE Day agenda. A workshop will dis- 2.5 Euro per person for group visits (4 or more persons)
cuss which changes are important and how organisers and speak- 15 Euro unlimited visit card (the cards is valid for one person on-
ers can use networks to their own ends. The panel discussion will ly and Identity Cards must be presented as well)
conclude with participants exploring trends in the meetings indus- For tickets and participation of groups, associations, etc. please
try and highlighting current developments. call (+30) 2310 291279.
In Hall 8.1 the well-established ITB Berlin Business Travel Lounge
will invite decision-makers and senior executives to talk about suc-
10 | [NEWS]
Travelport announced the recent relaunching of its website “Travel-
port Leisure”, which is having great success, counting over 1200
INTERNATIONAL AIRPORT registered professionals worldwide. The website was relaunched
last June and is now available in over 108 countries worldwide.
Among them are Greece and Cyprus, which has become available in
The website Travelport Leisure is an upgraded version of the previ-
ous website Galileo Leisure, which was first launched in 2005. The
company decided to further invest in the services of Galileo Leisure,
in response to the continuous increase trend of the international
leisure traveler, which is expected to reach 700 billion by 2014.
The Travelport Leisure website contains multiple options in hotels,
accommodations, car rentals, as well as local information, all of
which are free for all travel agents, even if they are not subcribers to
New flexible fares for passengers who travel for business pur- the booking system GDS Travelport.
poses. The new fares offer passengers unlimited flexibility to Leonidas Zotos, country manager of Travelport for Greece, explains,
change elements of their journey, until two hours before the “The new enhanced website Travelport Leisure does not only offer a
scheduled flight departure new look, but increases the sales dynamics of travel agents sales,
On behalf of Athens International Airport, George Kalimassias, Passengers using the new fare, can make any changes they wish, offering them new and useful content for leisure travel. Our part-
Manager, Corporate Planning, received the award from the Chair- ners in the travel industry always showed their satisfaction for the
in under four weeks - one week before and three weeks after the
man of the Qatar Civil Aviation Authority, His Excellency Abdul Aziz using Galileo Leisure, but asked us for even more options. We pos-
Al Noaimi. initial reservation.
They may also benefit from a free service of Speedy Boarding, not itively responded to their requests and we came up with the new
On October 30th in Doha, aviation leaders awarded Athens Interna- website which perfectly complements the basic booking platform
tional Airport (AIA) with the “Airport of the Year 2010” distinction, in to incur additional costs and charges, one luggage will also be of
no charge. Travelport. Proof of this is the response we have from the market
recognition of the high quality of services offered to airport passen- following the launch.”
gers and visitors, combined with a strong and competitive business The proposed flexible fares correspond perfectly to easyJet's
Gathering the entire information in Galileo Leisure website, which
model. AIA’s newest distinction was delivered during the “Leader in commitment to maintain its tariffs at low levels, they will be high- contains 35.000 hotels from GTA, the Travelport Leisure website in
Aviation Awards”, part of the three-day Doha Aviation Summit (Qatar, ly competitive and much lower than those offered by "traditional addition will offer the travel agents access to a wide range of content
October 30th – November 1st). airlines. from renown suppliers from the leisure travel industry.
Athens International Airport was distinguished for its excellent op- Chief executive of easyJet, Carolyn McCall, said: “We see a grow- In addition, the Travelport Leisure website continues to offer useful
eration and quality of services, state of the art technology and inno- ing preference for passengers who travel for business purposes information from GTA, such as interactive city maps, weather fore-
vation, along with AIA’s entrepreneurship and business strategy.
with easyJet, the reason is that easyJet has the best European casts, hotel reviews, news, visa information and destination guides,
Judges highlighted the success of AIA’s business model, the air-
port’s significant contribution to the national and local economy, and network, serving general airports and maintaining low fares. so as to help the travel agents job.
its responsibility towards its stakeholders. Moreover, AIA’s innova- EasyJets flexible tickets are specifically designed to meet the
tive incentive and marketing support scheme offered to its airline
partners, especially during difficult times for the industry, were high-
needs of passengers who travel for business purposes making
easyJet even more attractive option for them.
ly acknowledged. The new flexible fares will initially be available only from profes- AIRPORT RECORDS
During the three-day Doha summit, more than 200 representatives
sional booking channels such as Global Distribution Systems and
from airports, airlines and state authorities, discussed the principal booking tools used by companies for business travel. Availability
challenges for the industry and examined strategies for future de-
velopment. It is also worth noting that, for Athens International Air-
to all passengers through will be possible in the fu-
port, the Middle East is the region enjoying the biggest growth in the Abu Dhabi Airports Company(ADAC) released today the total pas-
last 3 years (January – September 2010: +13.8 in flights, +10.9 in Integrated marketing and promotional campaign will be held in senger numbers arriving to Abu Dhabi the week prior to the Eti-
passenger traffic). the first quarter of 2011. had Aiways Formula 1 Grand Prix. The published numbers indi-
cate a 16% increase in Abu Dhabi International Airport arrivals pri-
or to the F1 race, between 7th and 13th of November, compared to
[NEWS] | 11

that of last year's race, a clear indication of the international

awareness of the event and its success in attracting visitors to the
existing routes. “Most of the growth in capacity is due to the new
larger regional aircraft as well as to our new flagship, the A380. On
The increased flight frequencies and destinations served from Abu
top of that, we are achieving even higher productivity as a result of AIRLINE” FOR SECOND
improved capacity utilisation,” says Karl Ulrich Garnadt. “The in-
Dhabi International Airport in 2010 has also played a significant creased capacity reflects the impact of the changed seat configura- YEAR RUNNING
role in this growth. tion of our new product on European routes.” The 2010/11 winter
This growth was also apparent at Al Bateen Executive Airport, timetable comes into effect on Sunday 31 October 2010 and applies
ADAC's dedicated airport for business aviation. Al Bateen record-
until Saturday 26 March 2011.
ed nearly 100 aircraft movements during the F1 race period, with
13th and 14th November being the peak days. This growth repre- New long-haul flights to Colombia and the Republic of the Congo
sents a 17% increase in aircraft movements when compared with Lufthansa is extending its long-haul network with the addition of
the same F1 race period in 2009. The executive airport welcomed several new destinations in growth markets in South America and
aircraft from all over the world carrying VIPs, Formula One driv- Africa. On 31 October, services to the Colombian capital Bogotá will
ers and other prominent figures of the international community. resume. Five flights per week, operated by an Airbus A340, are
In this regard, James E. Bennett, CEO of Abu Dhabi Airports Com- scheduled between Frankfurt and Bogotá. Lufthansa served this
pany, stated: "ADAC had an exciting week during the Etihad Air- major city in the northwest of South America up until 2002. Once this Etihad Airways, has been awarded the prestigious title of “World’s
ways Formula One Grand Prix, offering its award-winning servic- route is reinstated, Lufthansa will offer its customers a total of 62 Leading Airline” for a second consecutive year at the World Travel
es to all of the F1 guests at both Abu Dhabi International and Al flights weekly to four destinations in South America. Awards (WTA).
Bateen Executive Airports. We are glad to be a part of the Emi- Lufthansa is also launching a new route to Africa. From 31 October, The top airline WTA, the ultimate recognition in the travel industry,
rate's success during this event ". flights from Frankfurt to Pointe Noire in the Republic of the Congo was presented to Peter Baumgartner, Etihad’s Chief Commercial
will be operated five times a week by a PrivatAir Boeing 737-800, Officer, at gala event in London. The Abu Dhabi-based airline was
LUFTHANSA EXPANDING with a stopover in Libraville in Gabon. Libreville will then be served also named “World’s Leading First Class” airline for the third year
in a row.
FLIGHT SERVICES THIS non-stop from Frankfurt. In the last three years alone, Lufthansa
has added five new African destinations to its route network. James Hogan, Etihad Airways’ Chief Executive Officer, said: “To win
the award for ‘World’s Leading Airline’ two years running is a phe-
WINTER Seasonal connections from Munich to Montreal and Washington will
be continued in the winter, thus making these cities all-year-round
nomenal and unprecedented achievement for an airline that is on-
Lufthansa expanding flight services this winter. Three new destina- ly seven years old.
destinations. The flight times in the summer timetable will be opti- “It shows that our service ethic is well embedded and that we have
tions in the 2010/11 winter timetable — Fleet renewal with larger mised for the winter period.
aircraft and higher productivity will lead to an increase in seat ca- the ability to consistently deliver what customers want. The avia-
Luxembourg joins Lufthansa route network tion industry is fiercely competitive and to win an accolade like this,
pacity This winter, Lufthansa is also expanding its extensive network in and be placed amongst the best in the world, is something we will
This winter, Lufthansa is adding more destinations and frequencies Europe with the introduction of flights from Munich to Luxembourg, continue to strive for year on year.”
to its existing network. An average of 12,218 flights per week are which will augment the service offered by its partner Luxair. The The WTA recognise the best airline, hospitality and tourism brands
scheduled, compared with 11,803 flights (+3.5%) in the 2009/10 win- route will be operated up to twice daily by a Lufthansa CityLine in the world, with industry experts vetting nominations on the ba-
ter period. From 31 October, when the new timetable goes into effect, CRJ700. In addition, Luxair will offer three direct flights per day from sis of their customer relations, creativity, quality of service, prod-
Lufthansa will offer flights to 197 destinations in 85 countries (pre- Luxembourg to Munich. For the first time, Lufthansa will also oper- uct innovation and business acumen.
vious year: 191 destinations in 78 countries). The three latest addi- ate its seasonal summer route from Dusseldorf to Venice and Nice Etihad was the first Middle Eastern airline to win the “World’s Lead-
tions to the route network are Bogotá, Pointe Noire and Luxem- as well as from Hamburg to Nice in the winter. Flight frequencies ing Airline” award in 2009 and was credited for the excellence of
bourg. “We are not only giving our customers access to an extend- on numerous routes from Dusseldorf have also been increased. For its onboard product, luxurious airport lounges and strong service
ed network to South America and Africa,” says Lufthansa German ethic during a period of phenomenal growth.
example, Lufthansa will for the first time offer a daily service on its
Airlines Board member Karl Ulrich Garnadt. “From now on, we will Mr Hogan said: “The aviation industry continues to face stern chal-
Dusseldorf– Miami route during the winter period. lenges whether it is in security, the global recession, or natural dis-
also be flying a number of seasonal routes, such as Munich–Mon- For economic reasons, Lufthansa has recently withdrawn its serv-
treal or Dusseldorf–Venice, in the winter months, making those asters like the ash cloud in Europe, but Etihad has shown that it is
ice from Hamburg to Innsbruck in Austria. From now on, this route equipped to manage through these difficulties and still deliver the
cities all-year-round destinations for the first time.” will be operated on a codeshare basis with Austrian Airlines. best product and service to its customers.”
Available seat capacity in the forthcoming winter timetable will be The other four carriers in the Lufthansa Airline Group – Austrian Air- The winners for the WTA are selected by more than 185,000 indus-
increased by 9.1 cent year-on-year. This increase is attributable to lines, bmi, Brussels Airlines and SWISS – are also launching their try professionals and consumers worldwide who cast their vote
Lufthansa’s ongoing fleet renewal programme, under which exist- winter schedule on 31 October. Together, the five airlines will then online. During the voting session Etihad received considerable
ing aircraft are gradually being replaced by larger and more fuel ef- serve 258 destinations in 107 countries on four continents from their praise for consistently being the best in the air and on the ground.
ficient aircraft. This winter, Lufthansa will also be operating four Air- hubs at Brussels, Dusseldorf, Frankfurt, London Heathrow, Munich, Etihad’s success in London caps a great year for the airline as it
bus A380s at full capacity. Another factor is the expanded route net- Vienna and Zurich, and also augment each other’s frequencies with had won six titles at the WTA ceremony for the Middle East in May,
work with three new destinations and higher flight frequencies on numerous codeshare flights. including the coveted title as the region’s Leading Airline.