YOUR PASSPORT TO CANADA’S MUST ATTEND EVENT FOR PHARMA

Developed by:

Over 200
Registered Delegates

Pharma

e-marketing Canada
Create the Perfect Social Media Strategy within your Marketing Mix to Engage Customers and Improve ROI
Gain Insights from PAAB, ASC, & Rx&D: Hear their exact recommendations towards Social Media Marketing and Create the Perfect Campaign. Embrace all the Opportunities within Social Media: Engage Physicians, Pharmacists, Nurses and Consumers to increase brand awareness and sales. Build a Bespoke Multi-Channel Approach: Develop a robust marketing strategy inspired by proven case studies delivered by industry innovators. Ensure a Strong ROI: Apply measurable resources to guarantee profitability with eChannels.
"Canada has been looking to the US and Europe for too long on this topic. For the first time we have an event purely focused to the Canadian market. This will be one event we can't miss." Christian Roy, VP, Marketing, Pfizer.

2 day conference - November 1 - 2, Marriott Bloor Yorkville, Toronto

Expert Speakers Include:
Ray Chepesiuk Chief Executive O cer of the autonomous Pharmaceutical Advertising Advisory Board Linda J. Nagel President and CEO Advertising Standards Canada

Christian Roy Vice President, Marketing, Primary Care Business Unit Pfizer Canada Declan McGuiness Head, Growth Brand Management Bayer Inc.

Henry Anderson Global Interactive Marketing Manager Novartis

Dr. Shafiq Qaadri Physician, Medical Lecturer & Writer

In Association With:

Diamond Sponsor:

Water Bottle Sponsors:

Supporting Sponsors:

Gold & Lunch Sponsor:

Gold Sponsors: Co ee Break Sponsor
TM

O

cial Media Partners:

For the full speaker line-up and the most up to date information visit:

www.eyeforpharma.com/emarketingcanada

Pharma

e-Marketing Canada
A note from PAAB
For the first time in Canada there is an agenda that o ers a comprehensive list of topics and experts in this new emerging marketing area. You’re guaranteed to gain essential insights and be truly ahead of the game at the end of this summit. The opening sessions on Social Media will help you uncover the challenges using this medium for targeting patients, physicians , pharmacists, nurses and others. I think one of the most important areas for pharma is how to establish a total marketing mix. I know this is at the heart of several presentations. This event really will cover all

Developed by:

November 1-2, Marriott Bloor Yorkville, Toronto

areas, internal business, mobile, eCME, eDetailing the list goes on.. and I’ll be on hand to help ensure it all fits within the Canadian regulatory framework. More than the learning, I look forward to opportunity meet and network with pharma industry folks who are looking to the future in their marketing e orts. Although you can learn about the technology and science, making marketing happen in the real world still depends on knowing the right people. Oh, and I look forward to the first digital marketing

award show to showcase Canada’s best. It is a chance to get out of the routine business day and expand your mind and your marketing e orts. I hope to see you there.

Ray Chepesiuk, PAAB Commisioner

34 Expert Speakers Include:

Ray Chepesiuk Chief Executive O cer of the autonomous PAAB

Patrick Massad Chief Review O cer PAAB

Linda J. Nagel President and CEO ASC

Nicole Bellam Vice President ASC Clearance Services

Chrisoula Nikidis Director of Ethics and Compliance Practices Rx&D

Michelle Read-Kulig Senior Communications Advisor, Digital & Social Media, Ontario Ministry of Health & Long-Term Care

Peter West Senior Marketing Director Wyeth/Pfizer

Tom Pryzgoda Director, International Marketing Operations Abbot

Christian Roy Vice President, Marketing, Primary Care Business Unit Pfizer Canada

Declan McGuiness Head, Growth Brand Management Bayer Inc.

Elena Chouw Manager, e-Marketing Pfizer Canada

Claudio Battaglin Senior Market Manager, E-Marketing Bayer Inc.

Henry Anderson Global Interactive Marketing Manager Novartis

Danny Shenkman eChannel Brand Manager Eli Lilly Canada Inc.

Dr. Shafiq Qaadri Physician, Medical Lecturer & Writer

Lily Holmyard Partner Essential Research Inc.

Neil Follett Managing Director Brightworks

Greg Cook Managing Director MDBriefcase

Natalie Bourré Medical Marketing and Social Media Consultant CFWH

Janet Smith Executive Publisher Rogers Healthcare Group

Rick Campbell Editorial Director Rogers Healthcare Group

Greg Rice Managing Director, Healthcare Conversion MarketingCommunication

Alec Melkonian Senior Vice President - Sales & Client Services Klick Pharma

Lori Grant Senior Vice President - Brand Development & Digital Strategy Klick Pharma

Paul Kosto CEO MediResource

Kim Bercovitz President The Research Doctor

Dave Pattenden Director - Health Microsoft Canada

Martin Fisher Vice President Clearly Health Inc

Larry Lubin CEO Blue Rush

Derek Patterson Regional Director Manulife Bank

Dr. Michael Churchill-Smith Director of International A airs, McGill University Health Centre

Lee Segal CEO and president Klick

Day 1 Chair Brian O’Donnell Executive Vice-President Interactive Services Klick Pharma

Day 2 Chair Dr. John Reeves President Kyp Canada Inc

Pharma

e-Marketing Canada

Developed by:

November 1-2, Marriott Bloor Yorkville, Toronto

CONFERENCE AT A GLANCE
REASONS TO ATTEND
• Only eMarketing summit focused purely to Canadian pharma • Premier event to learn about the most innovative market ing approaches. • Vital Industry Topics • Discover the elusive ROI within e-channels. • Host to Canada’s first Pharma Digital Awards

Day One – November 1
Summary
Much anticipated PAAB workshop ASC and Rx&D insights. Understand all levels of Social Media. Establish physician search characteristics eCme > importance and potential

Day Two – November 2
Summary Create an e ective marketing mix Create e ective e-Details Website optimisation Metrics & Analytics Mobile media, current apps and future potential

Digital awards and cocktail party!

NETWORKING AND EXHIBITION
Face-to-Face networking is key to prospering in 2010. Over 150 leaders and innovators in eMarketing will be in the same room as you and eager to exchange ideas and share experiences. The design of the event maximizes networking time with over 10 hours applied over the 2 days. No other event can provide you with 2 days of business focused networking with some of the most influential people in your field. Build relationships and grow your contact list in 2010 to transform the future of your business.

The only exhibition floor you’ll need
The eMarketing Canada Exhibition floor is an opportunity to see, discover and understand new products and solutions in action. Spaces are limited. Get in touch today to secure your place. Contact Ed Harris, SVP of Sales at, eharris@eyeforpharma.com

DIGITAL AWARDS
Discover how Canadian Pharma is Erupting into 2011 with Digital Innovation
eyeforpharma is proud to partner with Kyp Canada to bring you Canada’s first Pharma Digital Awards. Submission information and judging criteria can be found on www.eyeforpharma.com/emarketingcanada/awards

For the full speaker line-up and the most up to date information visit:

www.eyeforpharma.com/emarketingcanada

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Day One - November 1st, 2010
Keynote Industry Overview
Stay ahead of Your Competitors by Identifying the Top Digital Trends in 2011
KEY NOTE

Pharma + Regulators + Agencies + Physicians

Welcome to the SUPER panel

• Restructure your organization and get ready for the top social trends on the horizon. • Improve your products and brand adoption through utilizing the innovation in search and mobile technologies. • Plan your digital strategy by identifying how foreign markets influence Canadians. • Increase brand awareness by embracing the latest patient engagement programs. Brian O’Donnell, Executive Vice President Interactive Services, Klick Pharma

Design a Successful Digital Campaign– a discussion on how the regulatory authorities and pharma can work together to achieve harmonious goals.
• Learn key strategies in building a successful online engagement platform. • Develop best practice approaches in negotiating online hurdles and obstacles. • Establish exactly what SMM success can look like. Moderator: Ray Chepesiuk, CEO, PAAB Panelists: Christian Roy, VP Marketing, Pfizer Canada Neil Follett, MD, Brightworks Henry Anderson, Global Interactive Marketing Manager. Shafiq Qaadri, Physician, Government Medical Lecturer

Target Physician Segments by Leveraging the Power of eMarketing

EXCLUSIVE CANADIAN EPHYSICIAN INSIGHTS

• Realize the importance of segmenting your message to gain higher engagement and increased ROI ; urban vs. rural, males vs. females, higher vs. lower prescribers, younger vs. older, heavier vs. lighter internet users etc… • Understand how to engage with these segments by addressing their personal needs and boundaries relative to eTactics. • Apply the appropriate communications mix to maximize reach and relevance for each customer segment. Lily Holmyard, Partner, Essential Research Inc.

Create True Regulatory Clarity
Develop a successful Social Media Marketing campaign.
• Discuss a thought process which will help you navigate through the regulatory framework without a GPS unit • Explore various SMM opportunities by considering several options and overcoming possible barriers and pitfalls • Layer features and applications onto your social media marketing (SMM) platform which satisfy the end-user’s appetite without super-sizing the manufacturer’s regulatory risk Patrick Massad, Chief Review O cer, PAAB

Digital Awards
Pre-Award panel: A panel of digital experts will highlight some of Canada’s most innovative and successful online campaigns.
• Learn where Canada currently stands as a “digital industry” and what are the best examples on the market. • Understand how to overcome the potential barriers holding Canadian pharma back. • Discover what to expect for digital pharma in 2011 and know exactly what NOT to do. Moderator Dr. John Reeves, President, Kyp Canada Inc Panelists Michelle Read-Kulig, Senior Communications Advisor, Ontario Ministry of Health Ray Chepesiuk, CEO, PAAB Dave Pattenden, Microsoft Canada Lee Segal, President and CEO, Klick Pharma Natalie Bourre, Social Media Consultant Paul Kosto , CEO, MediResource

Successfully Engage Using Social Media
Pharma E -Marketing - Fact or Fiction?
KEY NOTE

Connect E ectively with Consumers to Enhance Brand Awareness
• Understand how to ensure that Information doesn’t become Advertising • Gain Key Insights to Guarantee Regulatory Compliance in the e-universe • Learn the ASC’s Exclusive top tips and traps for social media marketing Linda J.Nagel, President and CEO, ASC Nicole Bellam, Vice President, ASC Clearance Services

• Understand Bayer's rationale for questioning this highly complex channel • Understand how to make online channels the backbone of a product launch and overcome the obstacles when launching without a sales force • Establish the holy grail; ROI. Declan McGuiness, Head, Growth Brand Management, Bayer Inc. Claudio Battaglin, Senior Market Manager, E-Marketing , Bayer Inc.

Engage Successfully with Physicians by learning from a Physician: Surely a No Brainer?

CASE STUDY

Rx&D Code of Ethical Practices, Going Beyond Compliance.
• Understand the key elements in applying the fundamentals of the Rx&D Code of Ethical Practices. • Successfully engage health care professionals through applying an in-depth understanding of these requirements. • Learn how the most successful websites promote and support ethical business practices and adhere fully to the Rx&D code. Chrisoula Nikidis, Director of Ethics and Compliance Practices, Rx&D

• Hear it from the source – understand where when and why physician interact online • Discover exactly what a physician would want in an ideal eMarketing situation. • Learn the potential impact media-savvy physicians can have on your drug. Dr Shafiq Qaadri, Physician and Government Medical Lecturer

Increase Patient Satisfaction and Brand Awareness – Examine The Future of Patient Support Programs
• Find out how to increase patient satisfaction by harnessing the latest technology and identifying the patient’s exact need. • Boost program performance by integrating smartphones and the latest wireless technology. • Maximize your brand awareness by developing an innovative and successful patient support program. Alec Melkonian, Senior Vice President Sales & Client Services, Klick Pharma Lori Grant, Senior Vice President Brand Development & Digital Strategy, Klick Pharma

The networking drinks at the end of Day One is your chance to catch up with old friends and network with the sharpest minds in Canadian Marketing and eMarketing.

For the full speaker line-up and the most up to date information visit:

www.eyeforpharma.com/emarketingcanada

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Day Two - November 2nd, 2010
Establish the Behavior and Needs of the Online Pharmacist and Nurse: Frontline Key Insights
EXCLUSIVE RESEARCH INSIGHT

Get your Canadian pharma company to be "Social Media Ready" – Learn from The Pfizer Canada experience

CASE STUDY

Enhance Brand Awareness and Increase Sales by Utilizing Online Video

CASE STUDY

• Identify and engage by knowing what they want and deliver what they need • Maximize engagement by effectively provoking your audience. • Discover key insights into their e-habits and learn the tips to attract both the technically savvy and the online neophyte Janet Smith, Executive Publisher, Rogers Healthcare Group Rick Campbell, Editorial Director, Rogers Healthcare Group

• Transform your organization to be digitally-friendly in a web 2.0 environment. • Learn the planning and resources required to get your organization ready for this new era in Canada. • Create a practical flowchart for a Web 2.0 conversation with Canadian physicians Christian Roy, VP Marketing, Pfizer Canada Elena Chouw, Manager, e-Marketing, Pfizer Canada

• Learn how to use innovative PAAB compliant strategies to connect directly with patients • Review case studies that showcase online video used in healthcare. • Understand how to fully embrace this essential channel and integrate video into your marketing mix. Martin Fisher, Vice President, Clearly Health Inc

Examine how Eli Lilly’s Successful Health Care Portal was Built and its Level of Success

CASE STUDY

Clear out the Cobwebs and Integrate Digital into your Marketing Mix
• Understand how to build a PAAB compliant non-branded strategy • Fill your tool box with innovative tricks and tactics • Save time and cost by creating a full online support program Neil Follett, MD, Brightworks

Increase Internal E ciency & Enhance Physician Education
Achieve Significantly Increased ROI by Switching to Online CME
• Benefit from the significant increase in health care professionals using the internet to fulfill their learning needs. • Understand the importance of investing in eCME and establish clear ROI • Learn the key elements to a successful eCME program Greg Cook, MD, MDBriefcase

• Define the vision for your portal to meet the needs of Canadian HCPs and your company • Learn to apply the right content and resources to e ectively attract the right audience to your site • Understand what metrics and results actually matter when calculating ROI Danny Shenkman, eChannel Brand Manager, Eli Lilly Canada Inc.

Exclusive Insight into CROSS INDUSTRY Manulife One’s Multi CASE STUDY' Channel Campaign – A Digital End to End Success Story
• Increase sales and exposure through learning how their strategic planning resulted in a successful multi-channel campaign. • Discover how each challenge was overcome including the hurdle of compliance. • Apply their success to your organisation by adopting these key learning’s and using essential metrics. Derek Patterson, Regional Director, Manulife Bank. Larry Lubin, CEO, BlueRush Digital Media

Insight into a Physician’s Successful Digital Plan to Prevent the Spread of H1N1

CASE STUDY

Creating Water Tight Operational E ciency: Embrace the Digital Age
• Overcome the current challenges we face with the marketing and business model • Understand how to utilize the current technology and opportunities in the marketplace • Create value for your organization by knowing what technology and people to back. Henry Anderson, Manager, Global Interactive Marketing, Novartis

• Understand how to Successfully engage with consumers to raise disease awareness. • Create a significant online impact with minimal budget and resources. • Learn the appropriate balance of digital media to o er your audience. Dr. Michael Churchill-Smith, Director of International A airs, McGill University Health Centre

Reaching Today’s Physicians
• Trends in physician behavior with focus on EU • Physicians with comparison to US Physicians Physician trends driving new commercial models • Best practices for engaging today’s physicians Jeremy Schneider, Vice President, Pharma Sales, Reaching Today’s Physicians

Create the Perfect Marketing Mix
Optimizing Your Existing Digital Program
• User Experience: how simple changes can make it better • Content: How the “Brand Publishing” mindset will help you maintain relevancy over time and help drive business results. • Maximizing Drive. Findability. Discoverability. Shareabilty. Phygital Programs. All key to driving tra c in the new world. • Measurement: Some key web analytics that marketers need to “own”. Greg Rice, Managing Director, Healthcare, Conversion Marketing-Communication

Build a successful e-marketing platform – Learn from a European Success Story.
• Identify the exact steps needed when implementing any regional campaign. • Know the exact elements needed in research, development and implementation • Discover the entire campaigns ROI Pete West, Senior Marketing Director, Pfizer

Round Table session
Brain storm and strategize on all the topics discussed over the past 2 days with the speakers, sponsors and delegates; probably the most valuable session of the event.

Create a successful marketing mix by applying the essential fundamentals

EUROPEAN CASE STUDY

• Establish the exact percentage and time scales you should include towards eMarketing channels. • Effectively reduce your organizations sales costs though eMarketing. • Increase your ROI by applying this proven formula. Tom Pryzgoda, Director, international Marketing Operations, Abbott

For the full speaker line-up and the most up to date information visit:

www.eyeforpharma.com/emarketingcanada

Pharma

Developed by:

e-Marketing Canada
After months of intensive research with senior level pharma and regulators, it became obvious that Canada is screaming out for a summit on eMarketing but focused purely to Canadian Pharma. The opportunity is here to engage both physicians and patients through the E-channels they already use. For those who get it right, and avoid the pitfalls, the rewards can be great. Join us in Toronto to hear case studies from pharma companies on successful multi-channel marketing campaigns will form the backbone of 'Pharma E-marketing Canada'. Learn how to successfully measure ROI for social media; a metric which is notoriously hard to define. How else can E-channels be used for pharma? Learn how to implement patient micro-sites and successfully optimize for search so your content is being found by the right people. Furthermore, learn to measure and understand analytics to ensure your site is used properly. One of the key reasons many of you and your colleagues will attend this event is the appearance of regulators like PAAB, ASC,

November 1-2, Marriott Bloor Yorkville, Toronto
and Rx&D. Gain the latest updates from them and hear first hand how to have a regulated online relationship with payors. PAAB will also make up an exclusive social media workshop along with senior pharma representatives and physicians to put your questions on pharma social media to bed. Thanks to the exciting innovation taking place in Canada, it is only fitting that an awards ceremony will take place on Day 1 to mark industry talent and best practice. Be a part of it and join now.

Our 5 Guarantees to you:

1

A roadmap for action -practical steps for your company to move confidently towards strategic eMarketing use

from some of 2 Knowledge brands today the biggest a 3 New relationships withset of highly targeted, senior peers

Jon Gwillim VP – eyeforpharma jgwillim@eyeforpharma.com + 44 207 375 7203 P.s. Share the experience, huge discounts and promotions for group bookings. Contact me directly for further information

4 Insights from theatmost in dynamic figures work
Marketing today leading 5 A benchmark of what you companies, and need to do to take your place amongst them

Business Opportunities For Solution Providers
We are dedicated to providing a forum where attendees can learn about the most advanced and tailored solutions available on the market. • There are a limited number of spaces available for companies with an innovative solution within eMarketing • This event will build new prospects and strengthen current business relationships.

Catch every presentation…
It can be di cult to catch every presentation- and with the expertise on o er, you’ll want to. We will record every presentation so you don’t have to miss a thing. Simply purchase a ‘Gold Pass’ when you register. You’ll be given access to the Online Video within 10 days of the event. Register on page 7 now.

Opportunities available include
• 1 to 1 meetings with key decision makers • Take a speaking slot and address over 100 Marketing, eMarketing, Product and Brand specialists. • Show off your latest products and services in our exhibition hall • Build your brand with exclusive promotional opportunities • Host interactive round table sessions with core clients and prospects... and much more! If you want to meet with senior decision makers from pharmaceutical and biotech companies then contact the SVP of sales Ed Harris at eharris@eyeforpharma.com

A great event should be complimented by a great venue.
This years event and awards ceremony will be at the Marriott Toronto Bloor Yorkville. We've managed to secure a reduced rate of $179 exc tax Booking information will be sent with your conformation. Turn to page 7 to secure your place

For the full speaker line-up and the most up to date information visit:

www.eyeforpharma.com/emarketingcanada

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Register NOW in 3 easy steps
Pharma eMarketing Canada, November 1-2 Marriott Bloor Yorkville, Toronto
1. YOUR CHOICE OF REGISTRATION PACKAGE
FOR PHARMA COMPANIES
Platinum Pass • Two day full access pass • Access to all the Workshops • Full event video recording • Exclusive eMarketing Report Gold Pass • Two day full access pass • Access to all the Workshops • Full event recording Silver Pass • Two day full access pass • Access to all the Workshops

Super Early Bird Price Before 13th August

Early Bird Price Before 17th of September

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FOR SOLUTIONS PROVIDERS & CONSULTANTS
Platinum Pass • Two day full access pass • Full event video recording • Exclusive eMarketing Report Gold Pass • Two day full access pass • Full event recording Silver Pass • Two day full access pass

Super Early Bird Price Before 13th August

Early Bird Price Before 17th of September

Standard Price

$1999 CAD

$2299 CAD

$2599 CAD

$1799 CAD

$2099 CAD

$2399 CAD

$1599 CAD

$1899 CAD $699 CAD

$2199 CAD

NGO
*All prices are in Canadian dollars *NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

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Group Discounts
Take advantage of eyeforpharmas unique team discounts. The more you bring, the more you save! For example: ***Register for 3 full price tickets and get 1 FREE! Groups should contact Jon Gwillim: jgwillim@eyeforpharma.com
Terms & Conditions Places are transferable without any charge. Cancellations before 24th September 2010 incur an administrative charge of 25%. If you cancel your registration after 24th September 2010 we will be obliged to charge you the full fee. Please note - you must notify eyeforpharma in writing of a cancellation, or we will be obliged to charge you the full fee. The organisers reserve the right to make changes to the program without notice.

4 EASY WAYS TO REGISTER TODAY!
ONLINE: Go to www.eyeforpharma.com/emarketingcanada and submit your details for instant confirmation of your place. E-MAIL: The eyeforpharma Registration Team at register@eyeforpharma.com FAX: Send this form by fax to: +44 20 73 75 75 76 CALL: eyeforpharma on +44 20 73 75 75 75
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For the full speaker line-up and the most up to date information visit:

www.eyeforpharma.com/emarketingcanada

YOUR PASSPORT TO CANADA’S MUST ATTEND EVENT FOR PHARMA
Developed by:

Over 200
Registered Delegates

Pharma

e-marketing Canada
5 great reasons to attend this conference:

2 day conference - November 1 - 2, Marriott Bloor Yorkville, Toronto

Create the Perfect Social Media Strategy within your Marketing Mix to Engage Customers and Improve ROI

1

Get the latest information and analysis at your fingertips.
Key case study insights from Bayer, Pfizer, Eli Lily, Novartis as well as key recommendations from PAAB and the ASC. You’ll gain more insights in 2 days than from weeks of market research or the purchase of reports. Understand how to truly optimize your multi channel approach into 2011.

'Industry Buzz around eMarketing Canada:
Eyeforpharma is at the top of the list when it comes to E-Marketing Conferences for Pharma. The 300 strong European show was a clear example of this and I look forward to working with Jon on this Canadian focused summit in November.
Claudio Battaglin, Senior Marketing Manager, e-Marketing, Bayer, Inc.

2 Industry Expert Speakers. have come together allowing you to For the first time all the key players 3 Unrivalled networking. to networking, you’ll be guaranteed to With over 10 hours dedicated

create the perfect strategy for your marketing mix. Let your business benefit from their key insights and ensure your product makes the sales it deserves.

leave eMarketing Canada with your smart phone full of new valuable contacts.

Great agenda and line up. Addresses many of the challenges and hot topics specific to Canadian pharma.
Henry Anderson, Global Interactive Marketing Manager, Novartis

4 Senior level descision-makers in attendance. players from Rub shoulders with 100+ of the leading pharma executive
Canada and abroad to give you’re a truly global perspective.

5 No sales pitches! is an independently researched forum committed to emarketing Canada
equipping you with the tools and expertise to drive your business forward. Every single presentation is rigorously reviewed to ensure an unrivalled high quality.
Media Partners:

eyeforpharma always deliver cutting-edge, concise conferences on a global scale, I am proud to be associated with them and see them as a key player in delivering up-to-date intelligence to the industry
Len Starnes, Head of Digital Marketing and Sales, Bayer Schering

We all know 2 heads are better than 1. Bring along your colleagues to receive free upgrades and tickets. email Jon Gwillim directly at: jgwillim@eyeforpharma.com

For the full speaker line-up and the most up to date information visit:

www.eyeforpharma.com/emarketingcanada