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TOP 10

Web Content Management

Software Vendors REVEALED

2010 Edition

Profiles of the Leading Web Content

Management Software Vendors
For more information, visit
About Web Content Management Software
Every visit to a corporate website is a chance to gain another customer and an
opportunity to increase company revenue. To capitalize effectively on these potential
customers, companies need to ensure an exceptional customer experience. Ease of
use, visitor participation and accurate and updated content all contribute to a good
visitor experience.

Properly maintaining a corporate website is a complicated process involving the

management of web content throughout its lifecycle. Creating, editing, and managing
web content has traditionally been a very timely and costly process that eats up
valuable resources. A system which can effectively manage this workflow and efficiently
push content onto live sites can help companies properly leverage websites as an
effective marketing channels that draws interest to products and increases revenues.

What is Web Content Management?

A web content management system is a comprehensive solution that enables effective
management of web content throughout its lifecycle, allowing websites to be updated
in a timely and efficient manner. Web content management systems make it easy for
companies to maintain consistent branding across all company-related websites by
allowing users to easily create, manage, and edit all web content from a single source.

With a web content management system, it becomes unnecessary for users to have
knowledge of complex programming languages. Web content management systems
make it easy to maintain websites, allowing technologically limited users to manage and
update websites quickly with limited training.

Web content management technology has evolved into three primary categories: Java
EE, .NET and LAMP on which many open-source software (OSS) offerings are based.

Key Benefits for Your Company

Web content management systems offer significant benefits to companies who have
trouble managing and updating their websites. Key benefits include:
* Rapid deployment and efficient management of websites with easily re-usable
templates and content.

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About Web Content Management Software
* Reduced costs by eliminating the need for expensive personnel to manage company
websites, allowing websites to be maintained by inexpensive and easily trained
* Enhanced productivity and effectiveness of employees enabling web content to be
managed more quickly and accurately.
* Improved accuracy and consistency of content displayed across complete network of
company websites.

Does My Company Need a Web Content Management System?

Web content management systems can help companies of all types with their different
web content needs. Whether its web content that needs to be frequently updated or a
network of sites that need to be maintained, web content management systems provide
the automated workflow and approval processes that encourage the addition of fresh
content and promote the development and expansion of new and existing websites.
Web content management assists in all aspects of the web content creation process,
providing tools which allow your company website to prosper.

Key Features of Web Content Management Systems

Web content management solutions provide organizations with sophisticated tools
which assist in the creation, management, and publishing of web content. Key features
* Content creation functions, such as templating, workflow and change management
which make it simple and effortless to build web pages or new templates.
* Editing tools such as WYSIWYG editors that are easy to use, making it easy to make
changes to the existing website.
* End-to-end management and automation of the web content creation process with
integrated workflow management capabilities and approval processes.
* Virtualization of content allowing previews of any changes made to the live website
prior to release, reducing the risk of errors.
* Central repository for all types of digital assets, making it easy to manage and upload
all types of files.
* Scalable and easily upgradeable software with easily installed plug-ins and updates
that are regularly received.
* Library services, such as check-in/check-out, version control and security.

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About Web Content Management Software
What to Look for When Choosing a Web Content Management System
The importance of web content and the influence it can have on potential customers
means that it is critically important to ensure that it is secure at all times. Monitoring and
recording all activity associated with the web content management system is important
to security by helping to maintain user integrity. Features such as content approval
processes, user passwords, and login histories can save headaches by keeping track of
all activity and making it easier to spot the source of any errors or security breaches.

Content Management
Consider the way web content is actually managed within the web content management
system. The presence of browser based word processors such as WYSIWYG editors
make it extremely easy to manage web content. In addition, simple features such as
drag and drop content, image editors, and spell checkers are features that should be
considered when selecting a web content management system. Although these tools
are not necessarily critical to a web content management system, they make managing
web content a much easier and a much smoother process.

The look and feel of the web content management system can make a big difference
in its overall effectiveness. The design and interface of the web content management
system can have a dramatic impact on worker productivity. An interface that is easy
to use and learn can provide cost savings by increasing employee productivity and
decreasing training time, freeing workers to perform other important tasks.

Support for Web 2.0 Interactions

Increasingly website visitors wish to “use” the website rather than being passive visitors.
New dynamic conversations, new audiences, and new models of participation such as
wikis, video sharing, blogs, and reviews open content production to new audiences,
introduce new models of participation and support new types of client devices and
applications. Web content management systems need to encourage user-generated
content and support the new web culture of communities by supporting both internal
and external users.

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About Web Content Management Software
In-house or SaaS?
When selecting a web content management vendor you have the choice of an in-house
or Software-as-a-Service (SaaS) platform. SaaS systems offer lower upfront costs and
shorter time to value, while in-house systems can be less expensive in the long run, and
provide greater interoperability and flexibility. No matter which model fits your strategic
objectives, you’ll find that you have excellent solutions to choose from.

Top Web Content Management Software Vendors

You have many options when choosing a web content management software vendor.
To make it a bit easier, we’ve featured some of the leading web content management
solutions in this paper.

Review these vendors, and you’ll be well on the way to finding the right web content
management software for your business.

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* Rated as a “Leader” by both Forrester Research and Gartner

* Comprehensive multi-website, multi-channel, and multi-language
* Strong in content creation, management, and delivery.
* Audience targeting and personalization creates an amazing customer
* Graphical, user-friendly tool set with intuitive interface.
* Fast to deploy, fully scalable, easy to use.

Ownership: US Headquarters: SOFTWARE Solutions:

Public (London Stock New York City, NY * SDL Tridion WCM Platform
Exchange: ‘SDL’)


1999, Amsterdam Amsterdam, The Netherlands

Customer Focus:
SDL Tridion provides web content management solutions to mid-sized and enterprise
level organizations. Our WCM platform is designed for organizations that require
a strategic web presence and for whom the internet plays a mission critical role in
achieving business objectives.

Select Customers:
MetLife, Goodyear, Lexus, Suzuki, Canon, Yale University, ING, Virgin Atlantic Airways,
KLM Airlines, Yamaha, Honda,

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About SDL Tridion
SDL Tridion is the leading provider of enterprise and global Web Content Management
Systems. Ranked #1 by industry analysts, Tridion’s solutions empower businesses
to deliver personalized, persuasive content to their target audiences. SDL Tridion’s
proprietary BluePrinting technology makes sharing complex content over multiple
websites fast and easy while maintaining centralized control and brand consistency.
According to the Forrester Wave™: Web Content for External Sites report ”SDL Tridion
excels in personalization and multisite and multi-language functionality”.

Since its establishment in 1999, SDL Tridion has focused on enabling customers to
manage their content across multiple channels within a Web environment. SDL Tridion
works in close partnership with its customers to develop solutions that fulfill real, practical
business needs. Their flagship WCM product quickly delivers ROI by significantly
improving customer experience while reducing operational costs.

Today, over 1000 organizations rely SDL Tridion’s web content management solutions
including Hewlette-Packard, MetLife, and Mandarin Oriental Hotel Group. SDL Tridion’s
world headquarters is in Amsterdam, the Netherlands and has business offices in New
York, San Francisco, London, Madrid, Paris, Brussels, Stockholm, and Tokyo. On May
18th, 2007 SDL Tridion was acquired by SDL International, the world leader in global
information management (GIM).

SDL Tridion Key Strengths

* Best-of-breed solution- In addition to winning top rankings by industry analysts, the
SDL Tridion Web Content Management Platform has won eContent Magazine’s top
award under the category of Content Management.
* Thought leadership- SDL Tridion is recognized as a thought leader and industry expert
in WCM. The company has and continues to produce white papers, web casts, and
other informative collateral on a wide range of content management issues.
* First class customer service and support- SDL Tridion has a professional services
support staff deployed both throughout the United States and around the world.
Technical support and customer service is available 24/7 from a team of experts.
* Dedicated research and development- SDL Tridion continues to develop a product
and solutions portfolio based upon current and anticipated customer needs , feedback,
and emerging new technologies.

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About SDL Tridion
Tridion Technology
SDL Tridion’s Content Manager Solution uses proprietary BluePrinting technology
that allows organizations to reuse and adapt content, layout, and other functionality
for different pages and Web sites. This ensures that companies can address target
audiences in different regions around the world in a “same but different” manner. The
technology enables the user to maintain centralized control of brand and message while
allowing for local differentiation.

BluePrinting technology has proven its value to organizations that have any of the
following requirements:

* Globalized websites
* Multi-website management
* Translation management
* Brand management
* Target audience marketing
* Multi-channel marketing

The company’s cornerstone Content Manager is standards-based and can be

integrated into an organization’s existing infrastructure. Content Manager provides
centralized user management that is fully integrated into an organization’s existing
corporate directory (LDAP, Active Directory, and Windows Domain). Moreover, Content
Manager uses standard database as a content repository (Microsoft SQL Server and
Oracle Server) allowing organizations to easily integrate with existing systems.

Tridion Software Highlights

SDL Tridion Web Content Management (the main solution platform)
Content Manager (core product)
Content Manager Explorer (main user interface to Content Manager)
* Provides rich functionality for basic to advanced content management tasks within a

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About SDL Tridion
* Delivers key contributors with a WYSIWYG, browser-based interface and a
collaborative environment for many online communication tasks.
* Easy to use, ensuring lower training costs and easy adoption.

WebDAV Connector (Windows Explorer access to SDL Tridion WCM and content)
* Provides access to SDL Tridion WCM content using Windows Explorer. Contributors
can add, edit, delete, and use content in the same way that they would use the
Windows file system using the most appropriate desk top application for the task they
need to perform.

Word Connector (Microsoft Word-based word processing tool for content creation)
* For occasional content contributors who need to create simple text for the
organization’s Web site in the word processing tool that they know best, Microsoft®
* Authors can open, edit, and create structured XML content using Word and to save
this content directly to Content Manager.

Translator Manager 2.0

* Enables companies to configure their translation needs within their existing BluePrint
structure. This includes defining both the source and target language of typical
translation processes.

Presentation Server
* Provides storage management, link management and cache management to manage
large, complex and high-performance environments.

Dynamic Content Broker

* Allows organizations to deliver online content based on page context, queries and
visitor profiles.
* Provides the ability to create the best balance between static and dynamic Web site

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About SDL Tridion
Archive Manager
* Automates Web site archiving processes, providing the capability to retrieve an
archived Web page or entire site for a specific date, time and visitor profile and view
these pages with the original content and layout.
* Enables an organization to comply with regulatory requirements and record all
versions of Web site pages.

Content Porter
* Ensures a structured quality-control process for all online content.
* Allows organizations to transfer any type of content managed in Content Manager
between different environments.

Business Connector
* Integrates with other applications, thereby allowing companies to include information
stored in external systems such as product catalogs and inventories.

Content Distributor
* For organizations with an international infrastructure that need to ensure reliable,
scheduled content distribution to all Web Servers.
* Lets companies use Content Distributor to ensure content consistency and
compliance through many different secure transport providers.

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* 1600+ satisfied customers with over 20,000 websites.
* Named among the 100 leaders in the digital content industry by Econtent
* The average Sitecore customer receives 109% return on investment within
3 years of implementing the software, according to a report by Forrester
* Microsoft Gold Certified Partner and former Microsoft Partner of the Year.
Sitecore has numerous Microsoft certifications and designs.

Ownership: US Headquarters: SOFTWARE Solutions:

Private Mill Valley, CA * Sitecore CMS
(San Francisco Bay Area) * Sitecore Intranet Portal
Founded: WORLD HEADQUARTERS: * Sitecore Online Marketing
2001 Copenhagen, Denmark Suite

Customer Focus:
Mid to large size public and private organizations, including national governments,
educational institutions, and many Fortune 500 companies.

Select Customers:
Microsoft, GlaxoSmithKilne, Computer Associates, Dollar Rent a Car/Thrifty, Omni
Hotels, Siemens, US Department of Defense, Canadian Cancer Society, University of
California – Berkeley, General Mills, Revlon, Fidelity Insurance, Toshiba, Mazda, Boy
Scouts of America.

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About Sitecore
Sitecore’s main focus is to provide software for companies to build, maintain, and
update full featured websites that drive business growth and improve the customer web
experience. With this in mind, Sitecore focuses on creating a scalable architecture so
that companies can have their website grow along with their company. To accomplish
these goals, Sitecore partners closely with Microsoft as well as 300 other companies to
provide the most creative and technologically advanced software available.

Sitecore provides web content management (CMS) and portal software for organizations
to create compelling website experiences. Sitecore’s broad range of features, combined
with a strong development architecture, enables Marketing people, Content Editors, other
Key Stakeholders and IT to rapidly implement a successful online business strategy, and
measure and manage that ongoing website success.

Sitecore was founded in 2001 and continues to be private and self funded. However,
Sitecore continues to grow at a very rapid pace. Recently, Sitecore announced that its
2008 revenues have grown by over 100% over the prior fiscal year. Reportedly, 95% of
revenues are coming from new license sales, 4% -- from training and less than 1% --
from Professional Services.

Sitecore Key Strengths

* Sitecore CMS goes beyond with features to help make the customer experience
special for visitors to your website – to create an experience that provides
differentiation and customer loyalty.
* With unparalleled ease, scale and flexibility, Sitecore accelerates the value people
like you in your key role can contribute to your organization.
* Sitecore CMS is built from the ground up to support key marketing initiatives by
helping visitors and search engines find your site, streamlining time to market, and
providing detailed visitor information
* With a wealth of innovative features, Sitecore greatly simplifies the editing process for
content writers and editors.
* Provides an array of connectors and integration techniques to many Microsoft
applications; no other CMS technology suits Microsoft products like Sitecore does.

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About Sitecore
Sitecore Technology
Sitecore’s content management software was developed to be a platform that
enables developers to craft high performance websites that deliver compelling user
experiences. Sitecore has been totally committed to the .NET framework. As a
technology, the Sitecore application has been a rich internet application(RIA) long
before most people heard of the term, and the CMS is actually built on top of Sitecore’s
very own API.

Sitecore is a dynamic delivery web content management solution which gives you the
flexibility to deliver content to the right user, in the right way and at the right time. With
its simple to use delivery architecture, hings like targeted messaging, segmentation
marketing and personalization are all very straightforward.

Sitecore Software Highlights

Sitecore CMS
* Fast Intuitive Editing – Sitecore CMS provides a Microsoft Office style interface that
is immediately recognizable and familiar for many users, making editing your site a lot
* Integration – Sitecore enables you to tie in other applications in to your website to help
improves user experiences; allowing easy integration of almost any other business
software systems.
* Scalable – Sitecore is designed for the largest sites out there, making it easy for your
company to expand your website as your company continues to grow.
* Multi-Site Deployment – Manage and deploy a number of websites simultaneously.
* Development – Tools that provide unparalleled support for developers by helping them
reduce errors and increase programming speed.
* Communication – Simple tools that engage customers through online newsletters,
blog customized forms, and forums.

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About Sitecore
Sitecore Intranet Portal
* Pre-built features that are ready to run that help improve communications, site
structure, and site organization.
* Tools that allow for individual expression – personal search bars, movable calendars,
or custom content allows end users to easily personalize their web experience.
* Stylish designs that can help you create your own corporate identity. An extensive
template library can be customized and tailored to reflect the look and feel your
organization needs.
* Structure and compliance management – Sitecore Intranet Portal has the tools
necessary to help you manage and monitor any existing, well-established processes
put in place by your organization.

Sitecore Online Marketing Suite

With its new breakthrough marketing solution, Sitecore has made it extremely easy
to manage all your online marketing campaigns from within your Sitecore content
management system. You’ll now be able to easily track and understand your online
campaigns, develop profiles, personalize content dynamically and take action with
analytics immediately.

By unifying web content management, website analytics and marketing automation,

Sitecore enables your team to get better results without the complexity, time and costs of
multiple third party tools.

Key features of the Sitecore Online Marketing Suite include:

* Visitor experience analytics – content and visitor profiling to understand and prioritize
your website visitors.
* Real time site personalization – instant website updates that create personalized web
experiences for site visitors.
* Accurate and detailed website analysis – see goals and conversions accomplished by
each campaign on your site, down to the individual session level.
* Sales team enablement – with easy integration with your CRM, you can provide
instant lead information for your sales teams.

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* iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content
Management Solution
* iAPPS Product Suite is a KMWorld 2010 Trend Setting Product
* iAPPS natively integrates Web Content Management, Analytics, eMarketing &
* iAPPS is available in SaaS or perpetual licensing models
* One of BtoB Magazine’s 2010 Top Interactive Technology companies

Ownership: Headquarters: Content management

Public: (NASDAQ: BLIN) Woburn, MA Solutions:
* iAPPS Content Manager
Founded: * iAPPS Commerce
2000 * iAPPS Marketier
* iAPPS Analytics

Customer Focus:
Bridgeline Digital serves a wide customer base with software & services for customers
from middle market organizations to subsidiaries of Fortune 1000 companies.

Select Customers:
HealthCore, HookedonPhonics, Cleveland Clinic, Berkshire Life Insurance, Honeywell,
National Financial Partners, American Dental Association, National Children’s Museum,
Partners HealthCare, Sun Chemical, AARP, Cadaret Grant, The American Academy of
Pediatrics, and the National Insurance Crime Bureau

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About Bridgeline Digital
Bridgeline Digital is a developer of award-winning web engagement management
(WEM) software and interactive business technology solutions that help customers
leverage best in class web-based technologies to achieve their business objectives. The
iAPPS Product Suite is an innovative SaaS solution that deeply unifies web Content
Management, eCommerce, eMarketing, and web Analytics capabilities into the heart of
websites, intranets, extranets or portals - enabling users to swiftly enhance and optimize
the value of their web assets. iAPPS Content Manager is the recent winner of the 2010
CODiE Award for the Best Content Management Solution, globally.

Combined with award-winning application development services by Microsoft Gold

Certified development teams, Bridgeline Digital helps customers to cost-effectively
maximize the value of their rapidly changing web applications. Bridgeline Digital’s
teams of developers specialize in web application development, usability engineering,
SharePoint development, rich media development, and search engine optimization.
Bridgeline Digital is headquartered near Boston with additional locations in Atlanta,
Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore,
India. Bridgeline Digital has delivered over 1,000 quality interactive solutions in the past
decade to hundreds of customers ranging from middle market organizations to divisions
within Fortune 1,000 companies.

Bridgeline Key Features

iAPPS Product/Technology Description
Built from the ground up entirely on .NET, Bridgeline’s on-demand iAPPS product suite
breaks new ground for website and web application development and management by
unifying web content management, analytics, eCommerce, and eMarketing capabilities
deeply within web applications – enabling swift optimization of web property values. The
state-of-the-art architecture of iAPPS not only facilitates deeply integrated solutions,
it offers both SaaS and perpetual licensing options to deliver the flexibility that is
demanded by businesses today. iAPPS scalability also allows customers to add any
module within the iAPPS Product suite as their business demands.

The iAPPS solution suite is comprised of four integrated products with state-of-the-art
AJAX user- interfaces that deliver measurable ROI:

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About Bridgeline Digital
* iAPPS Content Manager empowers non-technical users to create, edit, and publish
persuasive, conversion-oriented web content. Its superior SEO capabilities are unique
with auto 301-redirects, auto-generated XML sitemaps and SEO-friendly URLs.
* iAPPS Marketier provides conversion-focused online marketing management.
Its integrated wizard-driven campaign builder dramatically enhances marketer’s
objectives. Built-in tracking tools enable measurement of progress towards multiple
campaign goals, prompting real-time adjustments to messaging and related landing
* iAPPS Commerce delivers complete online store and customer management.
The facet-based catalog structure dramatically enhances product management
and improves visitor experiences. Deep integration with Content Manager enables
administrators to edit and manage content throughout the entire website surrounding
their online store, facilitating superior customer traction, conversion, and user
* iAPPS Analytics drives powerful benefits to Content Manager, Commerce, and
Marketier. Real-time visitor behavior and detailed path analysis enable administrators
to drive persuasive content and steer site visitors towards desired behaviors.
Automated page tagging capabilities eliminate manual work and improve reporting
accuracy. Real-time content overlays provide insight into user interaction and
statistical campaign performance.

Bridgeline Digital Highlights

* Software. The iAPPS Product Suite is comprised of Content Manager, Marketier,
Commerce, and Analytics. Each product deeply integrates with each of the others,
providing powerful market intelligence and unique synergies that are unmatched by
competing solutions.
* Four seamlessly integrated iAPPS products are built to deliver measurable customer
ROI and significant benefits:
• iAPPS Content Manager empowers even the most non-technical user to create,
edit, and publish persuasive, conversion-oriented web content
• iAPPS Marketier provides robust online marketing campaign management
• iAPPS Commerce delivers complete online store and customer management

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About Bridgeline Digital
• iAPPS Analytics provides real-time visitor behavior and detailed path analysis
enabling customers to drive persuasive content and steer site visitors towards
desired behavior
* The deep, native integration of iAPPS is the driving force behind industry-leading SEO
and interface usability.
* Deployment Flexibility. iAPPS is available as a SaaS (Software as a Service) model or
for those who prefer to keep their Web application in-house; Bridgeline’s technology is
flexible enough to offer a traditional perpetual license option.
* Scalable Infrastructure. Bridgeline offers a complete outsourcing solution through
their fully managed hosting services. The hosting facility includes dedicated in-house
production and development servers, as well as a dedicated 24-hour monitored co-
location facility for mission-critical applications. Through their partnership with Savvis
and Internap, they offer co-location services in state-of-the-art data centers with an
expansive IP network for better connectivity, scalability, and reliability.
* Professional Services. From a services perspective, Bridgeline’s approach is to ensure
that the user experience is clear and compelling and that the functionality of an iAPPS
site executes seamlessly. Bridgeline’s development teams have produced many
award winning solutions. Bridgeline has developed and deploys their own proprietary
development process, 6dm, that is intended to rapid and iterative, generating excellent
results in the shortest possible timeframe.

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* Free trial available.

* UI designed for the business user.
* Delivered as Software-as-a-Service (SaaS). No software to install, no
hardware to buy.
* Market leader in on-demand web site management software.
* Positive customer growth trend.

Ownership: Headquarters: SOFTWARE Solutions:

Private Los Angeles, CA * CrownPeak CMS
* CrownPeak Search
Founded: * CrownPeak Integrated

Customer Focus:
CrownPeak manages hundreds of mission-critical websites, Intranets, and Extranets
for mid-to-large organizations throughout North America. It serves government, various
enterprises, publishing, and non-profit industries.

Select Customers:
ING, Nissan USA, Home Depot, EMI Music, the State of Virginia, the National Institutes of
Health, Hyundai Motors, HCA (Hospital Corporation of America), Crain Communications,
the ACLU, the Office of the U.S. Trade Representative, the University of Southern.

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About CrownPeak
CrownPeak Technology, Inc. is the first company to provide enterprise-level Web content
management and site search as a hosted service. These offerings are the foundation of
CrownPeak’s 360 Site Management solution, which provides a full range of technology
needed to manage and deliver Web site content.

CrownPeak provides software-as-a-service website management solutions for

organizations in North America. It offers web content management solution that enables
non-technical individuals to manage and publish content to websites; Website search
that enables site visitors to find words or phrases within the body of a site’s content; Web
Site Hosting; and intranets/extranet solutions. The company also offers implementation
and customization; integration support; site design, information architecture, content
development, taxonomy creation, and custom application development services; and
classroom, developer, administrator, and customized training material services.

Together with IBM and RackSpace Web hosting, CRM from and Convio
and, the newest integration, WebTrends web analytics, CrownPeak can offer both
current and prospective customers everything they require to fully manage their sites
through best-of-breed, customizable on-demand software solutions with a single point of

Serving both enterprises and vertical industries, CrownPeak works with such clients as
Crain Communications, Trek Bicycles, Hyundai Motors, the State of Virginia and the
University of Southern California. CrownPeak has been named to EContent’s 100 most
influential companies list, has won eWeek’s prestigious Analysts Choice Award and
InfoWorld’s Product of the Year Award and has been named an SIIA Codie Award finalist
for Best Content Management System every year since 2003.

CrownPeak Key Strengths

* CrownPeak is the market leader in on-demand web site software. CrownPeak’s
unique combination of software and services give website managers complete control
over the critical functions involved in delivering a successful, revenue-driving website.
* CrownPeak has been named to EContent’s 100 most influential companies list, has
won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year

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About CrownPeak
Award and has been named a finalist for Best Customer Service from the American
Business “Stevie” Awards for the last two years.
* CrownPeak Technology is one of the 50 fastest growing high-tech companies in
Southern California.
* Despite overall uncertainty in the economy, and reflecting the positive growth trends
in the Software-as-a-Service industry, CrownPeak, the market leader in on-demand
web site management software, announced that growth through the third quarter of
2008 is the highest in the company’s history.

CrownPeak Technology
Provides software-as-a-service website management solutions for organizations in
North America.

CrownPeak Software Highlights

CrownPeak Web Content Management System (CMS)
Enables developers to have complete control, while providing the flexibility to make it
easy for anybody to manage a web site. CrownPeak is easy to buy, easy to deploy and
easy to manage. Key features include:
* WYSIWYG editing Free template websites (The CrownPeak Content Management
* Capability to publish to any web output and any web infrastructure, manage content
in multiple languages, manage multiple sites, blogs and multi-media and slideshows.
* Versioning of content and digital assets with rollback.
* Real-time auditing and reporting.
* Email integration.
* Web analytics.

CrownPeak Search
Enables your web site visitors to search your site. But unlike other systems, with
CrownPeak there is no software needed, no appliances to install - and you have
complete control for re-indexing and other features. CrownPeak Search comes as a
component of CrownPeak CMS, or completely on its own. Key features include:

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About CrownPeak
* Continually improving search results.
* Automatically learns over time as your web site users search for content.
* Automatically re-prioritizes results based on content age, frequency of search query,
how popular the content is, and what types of content users select from results.
* Automatically delivers results as exact match, followed by degrees of less-exact
* Lets you capture a specific search result or report and embed that result in any page
on the site.
* Can return unique titles and/or descriptions that don’t necessarily match the title of
the document.
* Search results can be presented in intelligent context, with the search term
highlighted in both the search results and in the selected target document.
* Returns the relevant results based on a full text search of dozens of document types.
* Provides capability to return results or result snippets in XML, RSS-formatted XML,
HTML, or any other standard text or text/image format desired for parsing and
insertion into a specific page or database.
* Provides the capability to only deliver results to those site visitors who have
permission to see them.
* Lets you note successful indexes, pages dropped, broken links, dynamic links - all
with CrownPeak’s renowned usability and color-coded reports.
* Offers a complete administration system to manage every aspect of the search

CrownPeak Integrated
* Integrating best-of-breed solutions for your online marketing efforts helps you to
deliver a much more robust solution - much more economically.
* Integrates with top software-service products to deliver end-to-end web site
management solutions; whether it’s CRM, eMail campaign management, web
analytics, translation management or even e-commerce.

© 2010, All Rights Reserved. Reproduction Prohibited. 22 | | 1-800-283-0800

* The Percussion CM System is a mature, full-feature platform, due in part to
the fact that Percussion is focused on nothing but the CMS market.
* Percussion’s approach goes beyond the basic functions of a CMS platform,
enabling businesses to optimize and personalize content dynamically by
audience, foster communities through social media, harness user-generated
content, and measure the results.
* Focused on enabling the marketer to quickly enact change throughout the
web presence without relying on IT.

Ownership: Headquarters: Software Solutions:

Private Woburn, MA * Percussion CM System
* Percussion Personalization
Founded: Solution
1994 * Percussion Community
Marketing Solution
* Percussion Analytics Solution

Customer Focus:
The Percussion Approach, a combination of the Percussion CM System, solutions, and
services, attracts organizations of all sizes (from small- and mid-sized companies through
to the enterprise level) who seek to drive results online.

Select Customers:, Armstrong, Virginia Tech University, BGSU, First Data,, Fox
Chase Cancer Center, Motley Fool, World Wildlife Fund,, U.S. Department of

© 2010, All Rights Reserved. Reproduction Prohibited. 23

About Percussion
Percussion is the provider of The Percussion Approach, a combination of the Percussion
CM System with solutions and services that have a singular focus: driving business
results through multiple online channels including websites, intranets, blogs, and mobile
devices. The Percussion Approach allows marketers and line-of-business owners to
create, analyze, and change online content as they pursue the stuff that really matters
– revenue, membership, or leads.

The Percussion CM System and solutions provide all the commonly found features of a
CMS, such as globalization, workflow, and templating. But the real strength of company’s
products are in the Community Marketing, Personalization, and Analytics Solutions that
enable organizations to participate in the conversation economy, deliver dynamic content
to each visitor, automate changes, and measure the impact of those changes on their

Percussion was named to both KMWorld’s “100 Companies that Matter in Knowledge
Management” and EContent Magazine’s “100 Companies that Matter Most” in the
digital content industry for five consecutive years and has received a number of other
accolades including a Best of AIIM Award and a Codie Award for “Best Content
Management Solution.”

The company was founded in 1994 and is headquartered in Woburn, Massachusetts

with offices in London.

Percussion Key Strengths

* Focused on the marketer: Where competitor’s products focus on “keeping websites
up to date,” Percussion provides the marketer unmatched agility to enact change
throughout their web presence with a wide range of online capabilities, all focused on
improving measurable results.
* Intuitive, streamlined UI: Marketers work within a purpose-built browser interface to not
only create, manage and publish copy and rich media across multiple channels, but to
replace and rearrange layout and dynamic presentation quickly across the entire Web
* IT Freedom: Percussion’s CM System is designed for rapid change at any level -
including copy, page layout and presentation - without the need for IT involvement.

© 2010, All Rights Reserved. Reproduction Prohibited. 24

About Percussion
* Open and future-proof: Percussion’s innovative “loosely coupled architecture”
provides organizations a range of how tightly or loosely they separate the content
management server component from online interaction components. Companies
choose only the pieces they want to use out of the box, and then freely combine
them with existing and third-party applications for cross-platform performance.

Percussion Technology
* Platform Neutral: Based on technology standards such as Web services, Java, XML,
Ajax, Velocity, and Eclipse, enabling developers to work in and use a wide variety
of environments. End user interface fully supports Mac/Safari, Firefox, Chrome and
other browsers in addition to Windows/IE.
* Component/Solution-based: New technologies – whether Solutions or custom built,
open source, or third-party applications - are easily added and removed, making it
simple to expand the functionality of your website at any time.
* Loosely-coupled Architecture: The CM and Delivery tiers function independently,
ensuring the overall Web experience survives should any constituent services being
used (such as third-party plug-ins) become unavailable.

Percussion Software Highlights

* Community Marketing and Social Media: Leverage peer endorsement, enable ratings
and polls, and utilize customer-generated content with the Community Marketing
* Personalization and Dynamically Targeted Content: Segment your target audiences
and present the right content to the right visitors based on region, demographics, and
behavioral patterns with the Personalization Solution.
* Analytics and Optimization: Leverage usage data and visitor profiles to better
understand your audiences and to automate the changes to your site’s presentation
with the Analytics Solution.
* Multi-site and multi-channel: Distribute your message across multiple sites, formats
and brands, micro and external sites, RSS, email, mobile, PDF, and even offline
* Rapid changes: Support sites with quick changes and updates, high visitor traffic, and
content reuse.

© 2010, All Rights Reserved. Reproduction Prohibited. 25

About Percussion
* E-commerce: Integrate e-commerce applications like shopping carts and CRM
systems for customer targeting and business rules.
* Search Optimization: Optimize site content for maximum results in external search
engines and your own site search.
* In-context, WYSIWYG editing: Percussion’s Active Assembly user interface allows in-
browser editing with contextual features: create, edit, and remove page elements and
templates in bulk, visually compare to prior versions of a page, create translations, and
immediately publish changes to your live site.
* Mobile: Generate content and presentation specifically for access through mobile
* Syndication: Enable other sites to carry your content, promote your message, and
engage visitors on your behalf.
* Globalization: Automate the translation and management of language and locale
specific sites and online channels.
* Print On Demand: Maintain brand and message consistency even in the offline print
* Accessibility: Ensure that both visitors and contributors are supported compliant with
standards for accessibility such as Section 508.
* Rich Media Marketing: Automate image, video, and audio galleries and media libraries,
as well as Adobe Flash and other Rich Internet Application technologies.

© 2010, All Rights Reserved. Reproduction Prohibited. 26 | 1-305-858-1422

* Adoption by Novartis, Toyota, Health Care of America and Honda point to
the power of this open source product
* Java-based, web-native architecture
* Open source licensing provides low upfront costs, control over code
* Customizable accelerators compress time to market
* 2009 income up 23%, EBITDA positive in a time that saw many CMS
vendors wilt

Ownership: Headquarters: Software Solutions:

Private Miami, FL * dotCMS Enterprise Edition


Customer Focus:
dotCMS is a good fit or those with enterprise needs such as integration with proprietary or
3rd party applications, significant training spanning from the occasional content contributor
to the developer, and multi-site, multi-lingual management. This includes both internet and
intranet applications.

Select Customers:
Novartis, Fairfax Digital Toyota, Health Care of America, State of Ohio, Emory University,
Aquent, Sygma, Honda, University of Texas Health Science Center at Houston, Globolog,
Health ONE, Province of Quebec

© 2010, All Rights Reserved. Reproduction Prohibited. 27

About dotCMS
dotCMS is a commercial organization that offers a Java-based, open source CMS. In
addition to the free, fully functional and latest open source code (Community Edition),
dotCMS offers a commercial-grade version that is battle-tested and warranted
(Enterprise Edition). The Enterprise Edition is sold as a subscription and provides access
to product support offerings not available to the Community Edition. Along with its
warranty against bugs, the Enterprise Edition offers automatic updates, hotfixes, real-
time support and indemnification. Both the Community Edition and Enterprise Edition
code are licensed under GPL v2.0.

Unlike other CMS vendors, dotCMS is 100% focused on web content management
systems (CMS). This focus manifests itself in many ways including a no-excuses
web based architecture, a professional services group that knows the intricacies of
implementation and customization and a road map that meets milestones and does not
diverge from the promise of helping companies drive business through their sites.

dotCMS Key Strengths

* Open Source – GPL v2.0 licensing provides companies and organizations the ability
to change code in any way that suits their needs, providing them with freedom of
movement not found in closed source options.
* dotCMS Accelerators – Accelerators decrease the time to market by offering pre-
built templates with content-types, widgets and other “best practices” functionality.
By providing an advanced starting point, the Accelerator allows users to bypass
the normal project roadblocks and carry momentum with project stakeholders and
end-users alike. Additionally, accelerators can be totally customized for design,
architecture and identity.
* On-Demand Service – dotCMS onDemand is the fastest and easiest way to start
a web project. Whether users are managing one site or hundreds, leveraging the
advantages of cloud computing makes it easy to scale to an enterprise’s growing
* Custom Hosting – dotCMS offers comprehensive end-to-end managed custom
hosting solutions. The dotCMS managed environment provides controlled scalability
and security, enabling clients to offload the costs of web infrastructure and personnel
while maintaining premium, high volume web presences.

© 2010, All Rights Reserved. Reproduction Prohibited. 28

About dotCMS
* Support staffed by Engineers – whether users need help with backend functions,
creating pages, or configuring dotCMS on their servers, inquiries are answered by
engineers – and typically the ones who built the product.

dotCMS Technology
dotCMS was built using the category-leading technologies that guide J2EE development.
It is database agnostic and can run on PostgreSQL, MySQL, MSSQL or Oracle. dotCMS
can also be integrated with user’s authentication schemes, such as Active Directory
or LDAP, and will support operation in a clustered or load balanced environment. It
leverages a number of standards based open source projects such as:
* Apache Tomcat – Industry Standard JSP/Servlet Container
* JBOSS – Application Server and Enterprise Cache
* Liferay Enterprise Portal – Open-source portal, which has since introduced its own
CMS system
* Apache Struts – Web Application Framework
* DWR – Java AJAX framework
* Spring – the Spring Application Framework
* Hibernate ORM – Object Relation Mapping Engine
* Velocity Templating Language – Lightweight templating engine
* Velocity Tools Project – Expose tools and widgets to velocity templates
* Lucene Search Engine – Mature and robust java search engine.
* TinyMCE – Cross platform WYSIWYG

The Velocity + Struts front end makes dotCMS easy to extend and build upon, and
Eclipse IDE is dotCMS’s in-house development platform. Because dotCMS uses
Hibernate to abstract all data access, the resulting code is extremely portable across
databases. For users with specific customized needs, the dotCMS could also be made to
work with other relational databases such as SAP db, Informix or DB2.

dotCMS Software Highlights

dotCMS Enterprise Edition
* Multisite management that allows users to centrally control internet, extranet, and
portal content, as well as the ability to publish to multiple clustered servers.

© 2010, All Rights Reserved. Reproduction Prohibited. 29

About dotCMS
* Content authoring that features a structured content repository, WYSIWYG editor,
keyboard shortcuts for a native application feel, and a WebDAV interface for drag-and-
drop customization.
* Extensive widgets, including a social calendar that is iCal compatible, an AJAX photo
gallery, and RSS feeds. Other widgets include: Google sitemap, Google Analytics,
streaming video and MP3 player, and more.
* Full personalization, SEO friendly URLs and campaign management allows marketers
to increase longtail traffic and convert visitors into buyers.
* dotCMS is the first CMS to integrate CMIS draft 1.0. CMIS uses REST or web
services as a unifying technology to allow content repositories to exchange information
with any web services-enabled repository.
* Site and page design within corporate standards – dotCMS offers page templates by
site and site section, dynamic menus and crumb trails, full design inheritance, and a
form builder and handler, to name a few.
* Multilingual sites (over 32 languages) complete with a content editing interface and
content import.
* Plugin architecture that supports modular development, ant based plugin deployment/
un-deployment, override/customize actions, properties, and macros.

© 2010, All Rights Reserved. Reproduction Prohibited. 30 | 866-276-4580

* Gartner Rated “Promising” 2008.
* Java offering based on open-source components.
* Winner 2008 / 2009 SIIA //CODiE// - Best Content Management Solution
* Delivered as a Software-as-a-Service (SaaS) – the ONLY true SaaS offering
in this space. No software to install, no hardware to buy.

Ownership: Headquarters: SOFTWARE Solutions:

Private San Francisco, CA * Clickability On Demand
WCM Platform


Customer Focus:
Clickability’s products are focused on non-technical users in small, mid-sized, and larger
organizations, in a wide array of industry sectors, who create, publish, manage, and
optimize Web content. Strong acceptance within the media and publishing industry.

Select Customers:
Smithsonian Business Ventures, Philadelphia Newspapers, LLC, Cantor Fitzgerald,
Star Tribune Company, Bluewolf, Sustainable Industries, Timesleader, Allured, BGC
Partners, ProFund Advisors, LLC.

© 2010, All Rights Reserved. Reproduction Prohibited. 31

About Clickability
San Francisco-based Clickability, Inc. develops on-demand (SaaS) Web content
management solutions. The company’s platform enables non-technical business users
to publish sophisticated Web sites, reduce costs, grow revenues, manage brands and
foster stronger customer relationships.

Conceived from the ground up to be a true multi-tenant platform, Clickability unites

Software as a Service (SaaS) with a secure, scalable and database-agnostic backend
and an agile programming methodology that allows for the continuous evolution of
the platform. Unique workflows enable high volume Web publishers and enterprise
marketers to create, analyze, and instantly edit or reposition content of multiple types,
from multiple sources for maximum user impact and revenue.

Today, Clickability’s agile programming practices and continuous innovation give its
customers the means to stay ahead of the market without heavy investments in IT. The
company’s open APIs let customers incorporate the latest, greatest applications from
other vendors.

The bottom-line benefit to organizations is tangible: monthly costs are predictable.

Nine years’ experience empowering some of the industry’s most prolific Web content
publishers have made the Clickability Platform the fastest, most flexible, most fully-
featured SaaS solution there is for Web Content Management and Marketing.

Clickability Key Strengths

* Enabling Websites – lower Cost, lower IT Burden: Clickability’s business and passion
is to empower customers--helping them eliminate their problems—unfriendly,
complicated, on premise content management systems, limited resources, lack of
innovation, rising costs, and IT dependence—and enable them to focus on what they
do best.
* Leading Content Management Solution – with customer focus: As an innovative
thought leader, Clickability provides the latest in on demand Web Content
Management technology and expertise to achieve individual Web-optimization
objectives. Innovation is customer focused. The company listens to, learns with, and
succeeds alongside its clients, fellow employees and partners.

© 2010, All Rights Reserved. Reproduction Prohibited. 32

About Clickability
* Speedy Innovation without Pain – Clickability’s agile programming practices and its
responsiveness to customer needs means its WCM Platform evolves at Web speed.
Instead of several monolithic releases a year, Clickability continuously updates the
Platform with new features—as many as 400 in an 18 month period. These are
seamlessly integrated into the platform, with no interruption of service.
* Lower TCO, Lower IT Burden for Business Success – Unlike the “traditional” model,
where proprietary hardware and software consume all the technology budget,
the Clickability Platform as a Service empowers customers to create the unique
applications most important to their business goals. Freed from the expense of owning
and maintaining hardware and software—struggling to “keep the lights on”—your IT
teams can now become business heroes.

Clickability Technology
Clickability’s solution leverages an on demand Web Content Management platform—the
only platform on the market that combines the benefits of Software-as-a-Service (SaaS)
with Infrastructure-as-a-Service (IaaS). The Clickability Team is a group of committed,
tech savvy business partners that take away the burden of Web site management,
allowing clients to focus on business development, strategy and customer relationships.

Clickability Software Highlights

Clickability On Demand WCM Platform
Infrastructure as a Service
* With two co-located data centers and a third coming soon, the Clickability Platform is
more robust, resilient, reliable and secure than 98% of individual companies are able
to build on their own.
* Distributed publishing platform is hosted on lightweight, rapidly extensible commodity
hardware for maximum scalability. The Platform is able to handle even the most
dramatic traffic spikes with no interruption of service. Uptime is 99.9%.
* In case of natural disaster, service to most customers can be restored in fifteen
minutes to four hours.

Software as a Service
* The Clickabililty Platform was built from the ground up to be a hosted solution that

© 2010, All Rights Reserved. Reproduction Prohibited. 33

About Clickability
would revolutionize how companies use the Web.
* Clickability creates, manages and evolves the software so your company can create,
manage and evolve your business.

Enterprise Edition
* The ideal Web Content Management solution for: Global intranets uniting multiple
business entities; global e-business, multi-channel publishing, ultra-large, ultra-
complex single websites.

Professional Edition
* Professional Edition is the ideal choice for: Secure, enterprise-scale intranets; highly
interactive marketing sites; suites of branded microsites.

Express Edition
* Express Edition is the ideal choice for: Corporate or organization “brochure” sites,
basic interactive sites, small business and departmental intranets.

© 2010, All Rights Reserved. Reproduction Prohibited. 34 | 1-800-MICROSOFT


* Well-suited to small and mid-market companies.

* Reasonable price, simple integration and easy deployment.
* Replication, synchronization, specialized WCM provided by partners.
* Backed by the strength of Microsoft.
* Free 180 day trial.

Ownership: Headquarters: SOFTWARE Solutions:

Public (NASDAQ: MSFT) Redmond, WA * Microsoft Office SharePoint
Server 2007
1975, New Mexico, USA

Customer Focus:
Office SharePoint Server 2007, is an integral part of its Microsoft Office solution
suite, which is used by small and mid-sized organizations, enterprises, governmental
institutions, educational institutions, Internet Service Providers, application developers,
and OEMs.

Select Customers:
Enterprise Rent-a-Car, Mary Kay, Province of British Columbia, Miami-Dade County
Public Schools, Del Monte, CGI, AXA, United Properties, Monsanto, Johnson &

© 2010, All Rights Reserved. Reproduction Prohibited. 35

About Microsoft
Microsoft was founded in 1975. It develops and markets software, services and solutions
that deliver new opportunity, convenience, and value to people’s lives. The company’s
product segments provide management with a financial view of its key businesses. The
segments provide a framework for the alignment of strategies and objectives across
the development, sales, marketing, and services organizations, and for the timely and
rational allocation of development, sales, marketing, and services resources within
businesses. The company’s seven product segments are: Client; Server and Tools;
Information Worker; Microsoft Business Solutions; MSN; Mobile and Embedded Devices;
and Home and Entertainment.

The company’s research and development facilities are located primarily in Redmond,
Washington with smaller facilities located in Mountain View, California; Fargo, North
Dakota; Beijing, China; Dublin etc. As of June 30, 2005, the Company employed
approximately 61,000 people.

Like its size, Microsoft’s ambitions are anything but small. The world’s #1 software
company provides a variety of products and services, including its Windows operating
systems and Office software suite. The company has expanded into markets such as
video game consoles, servers and storage software, and digital music players. Microsoft
has reached settlements to end a slew of antitrust investigations and lawsuits, including
agreeing to uniformly license its operating systems and allowing manufacturers to include
competing software with Windows. In early 2008 the company made an unsolicited bid
to acquire Yahoo! for about $44.6 billion.

Microsoft’s Enterprise Content Management (ECM) solution helps organizations

overcome the challenges posed by unmanaged content. Microsoft Office SharePoint
Server 2007 is a central part of the Microsoft ECM solution, which extends content
management to every employee in an organization through integration with familiar tools
like the Microsoft Office system.

While not as technical sophisticated as competitors, Microsoft has made significant

investments in its ECM solution to reach the high-end of the market. Microsoft has
succeeded in generating significant revenues from the ECM market and has rapidly
increased its market impact.

© 2010, All Rights Reserved. Reproduction Prohibited. 36

About Microsoft
Microsoft Enterprise Content Management is reasonably prices and integrates easily
with other Microsoft products, and sports a familiar Office interface.

Microsoft Key Strengths

* Web Content Management (WCM) from world-leading software giant Microsoft helps
organizations overcome the challenges posed by unmanaged content. Microsoft
Office SharePoint Server 2007 is a central part of the Microsoft ECM solution,
which extends content management to every employee in an organization through
integration with familiar tools like the Microsoft Office system.
* With Microsoft Office SharePoint Server 2007, businesses get an integrated
suite of server capabilities that can help improve organizational effectiveness by
providing comprehensive content management and enterprise search, accelerating
shared business processes, and facilitating information development, sharing, and
management across boundaries for better business insight.
* The Microsoft WCM solution lets you simplify compliance efforts and keep business
information more secure through a comprehensive set of tools to manage and control
electronic content. SharePoint Server 2007 lets you streamline the everyday business
processes that are a drain on organizational productivity by using electronic forms
and out-of-the-box workflow processes that users can initiate, track, and participate in
through familiar Microsoft Office applications, e-mail, or Web browsers.
* Office SharePoint Server 2007 helps organizations manage the entire life cycle of
content by providing distinct sets of features that enable organizations to manage
diverse content, satisfy compliance and legal requirements, and efficiently and
effectively manage and maintain organizational content over multiple Web sites.
* Office SharePoint Server 2007 supports all intranet, extranet, and Web applications
across an enterprise within one integrated platform, instead of relying on separate
fragmented systems. Additionally, this collaboration and content management server
provides IT professionals and developers with the platform and tools they need for
server administration, application extensibility, and interoperability.

Microsoft Technology
Microsoft’s Office SharePoint Server 2007 is built on a scalable architecture, with
support for Web services and interoperability standards including XML and Simple
Object Access Protocol (SOAP). Office SharePoint Server 2007 also has rich, open

© 2010, All Rights Reserved. Reproduction Prohibited. 37

About Microsoft
application programming interfaces (APIs) and event handlers for lists and documents.
This enables integration with existing systems and provides the flexibility to incorporate
new non-Microsoft IT investments. LDAP integration support for other pluggable
authentication providers makes it easier to work with non–Active Directory sources. Out-
of-the-box WSRP Consumer Web Part enables integration with other WSRP-compliant
portal solutions.

Microsoft Software Highlights

Microsoft Office SharePoint Server 2007 (Enterprise solution)
Web Content Management for the Enterprise
* Lets you control your web content through detailed, extensible policy management,
with capability to centrally store, manage, and access web content across the
* Provides easy-to-use functionality to create, approve, and publish Web content—
quickly and easily.
* Master Pages and Page Layouts provide reusable templates for a consistent look and
feel. New functionality enables enterprises to publish content from one area to another,
or to cost-effectively manage multilingual delivery of content on multiple intranet,
extranet, and Internet sites.
* Lets you maintain a consistent look and feel throughout the organization’s Web
sites: Companies can provide approved master pages and page layouts that enable
branding and navigation of the site to be specified once and reused by content
* Results in lower deployment and management costs for the organization’s Web sites:
Customers can implement a single multitier infrastructure for publishing content to
intranet, extranet, and Internet sites.

Microsoft Windows SharePoint Services 3.0 (Enterprise solution)

* Provides a versatile technology that organizations and business units of all sizes can
use to increase the efficiency of business processes and improve team productivity.
* With tools for collaboration that help people stay connected across organizational
and geographic boundaries, Windows SharePoint Services gives people access to
information they need.

© 2010, All Rights Reserved. Reproduction Prohibited. 38

About Microsoft
* Provides a WCM foundation platform for building Web-based business applications
that can flex and scale easily to meet the changing and growing needs of the
* Robust administrative controls for managing storage and Web infrastructure give IT
departments a cost-effective way to implement and manage a high-performance
collaboration environment. With a familiar, Web-based interface and close integration
with everyday tools including the Microsoft Office system, Windows SharePoint
Services is easy to use and can be deployed rapidly.
* Lets organizations take advantage of integration with Microsoft Office SharePoint
Server 2007 that expands the platform services and common framework for document
management exposed by Windows SharePoint Services to offer enterprise-wide
functionality for WCM.

© 2010, All Rights Reserved. Reproduction Prohibited. 39 I 1-888-468-3796

* Offers social media analysis, adaptive targeting, and multichannel
* Empowers business and marketing users to manage an engaging Web
* Offers solutions across a wide range of enterprise applications
* Leveraging Autonomy Interwoven, users will deliver dynamic, targeted
content, offers, and experiences to site visitors

Ownership: Headquarters: SOFTWARE Solutions:

Public:( NASDAQ: IWOV) San Jose, CA * Autonomy Interwoven TeamSite
* Autonomy Intelligent Data
Founded: Operating Layer (IDOL™)
1995, San Jose, CA * Autonomy Virage MediaBin
* Autonomy Interwoven LiveSite
* Autonomy Interwoven MetaTagger
* Autonomy Interwoven OpenDeploy
* Autonomy Interwoven ControlHub

Customer Focus:
Autonomy Interwoven targets three distinct audiences: global enterprises; professional
services firms, legal firms, accounting firms, and management consultancies; and the
global capital markets (GCM) financial community.

Select Customers:
Delta Airlines, American Hospital Association, SKY Italia, Shutterfly, Discovery
Communication, Avis, Chrysler Group, Virgin Mobile, Cisco, Avaya

© 2010, All Rights Reserved. Reproduction Prohibited. 40

About Autonomy Interwoven
Autonomy is a global leader in infrastructure software that helps organizations derive
meaning and value from all of their information assets, automating the retrieval,
processing, and management of both structured and unstructured information. Through
its innovative technology, Autonomy fundamentally changes the way global 2000
companies, law firms and governments discover, analyze and manage information
and interactions across websites, intranets and extranets. Founded in 1996, Autonomy
is headquartered in Cambridge, England and San Francisco, California. Autonomy is
acknowledged by industry analysts such as Gartner, IDC and Forrester Research, as the
international leader in high-end information processing and governance.

Autonomy’s global customer base of 20,000 and more than 400 OEMs are transforming
an entire industry as more and more companies and vendors standardize on Autonomy
solutions. With a market capitalization that has surpassed $4 billion, Autonomy has
grown into one of the most successful software companies in the world ensuring
longevity, reliability and stability for its investors, customers and partners.

Autonomy Interwoven Key Strengths

By simplifying the website creation process and offering a flexible delivery model,
Autonomy Interwoven’s WCM meets both marketing and IT requirements. Autonomy
Interwoven tightly integrates its meaning-based technologies with intelligent analysis
capabilities, so marketers can easily create and dynamically deliver highly targeted,
consistent, and engaging experiences across the entire online channel. All online
marketing initiatives, from launching a marketing campaign to up-selling customers or
deploying a sales and marketing site for partners and distributors, can be administered
from one interface. Marketers can build and quickly rollout landing pages, microsites,
and entire websites as well as conduct multivariable tests and create targeted content
for different visitors with minimal involvement from IT. Content, which can be updated
and published in minutes, is managed centrally to ensure consistent branding across all
marketing efforts.

The Autonomy Interwoven WCM solution:

* Provides powerful insights using IDOL’s conceptual analytics, which derives
meaning from customer interactions across multiple channels to deliver targeted web

© 2010, All Rights Reserved. Reproduction Prohibited. 41

About Autonomy Interwoven
* Simplifies the creation, contribution, collaboration, and management of content
across the department or enterprise
* Empowers marketers to easily create, deliver, test, and analyze meaningful and
personalized web experiences—all from one interface
* Delivers the most reliable content management solution on the market with a highly
scalable infrastructure

Autonomy Interwoven Technology

With Autonomy Interwoven WCM, companies can cost-effectively develop, manage,
and optimize multiple, dynamic websites, delivered directly to or through other
applications such as a portal or a custom (J2EE, .NET, or RIA) application. The solution
enables IT to improve operational efficiency, increase business agility, reduce growing
costs and complexity, and effectively scale and support the business across all web
initiatives. Companies can reduce the need for siloed technologies to support online
business requirements, free up strategic resources by reducing marketers’ dependence
on IT, eliminate redundancy caused by recreating websites and applications, and
simplify the management of all web assets under one platform—all while enforcing
global IT compliance.

Interwoven Software Highlights

* Autonomy Interwoven TeamSite – provides the market-leading content management
platform for content authoring, site design and layout, multivariable testing, content
targeting, web analytics integrations, workflow and approval, and archiving.
* Autonomy Intelligent Data Operating Layer (IDOL™) – delivers the most powerful
indexing, classification, conceptual retrieval, and sentiment analysis platform in the
* TeamSite Multivariable Testing – empowers marketers to build and run A|B and
multivariable tests directly from the TeamSite interface to optimize the site experience
and increase conversions.
* Autonomy Interwoven LiveSite – enables the delivery of dynamic, targeted, and
interactive content to site visitors to provide a targeted and engaging experience.
* Autonomy Virage MediaBin – provides rich media management and transformation
for brand and digital assets such as images, audio, and video to ensure brand

© 2010, All Rights Reserved. Reproduction Prohibited. 42

About Autonomy Interwoven
* Autonomy Interwoven MetaTagger – automates the tagging of content to improve
search results and increase accessibility and relevance for customers.
* Autonomy Interwoven OpenDeploy – provides highly scalable and transactional
deployment of content from any development environment to any production
environment accelerating time-to-market.
* Autonomy Interwoven ControlHub – is a centralized hub for code, content, and
configurations that flow between development and IT to custom web applications.
* Web Analytics Integrations – with best-of-breed web analytics technologies including
Google, Omniture, and Webtrends.
* Autonomy Interwoven Professional Services – provides leading expert services
for developing strategic requirements, designing an enterprise architecture, and
implementing and integrating Autonomy Interwoven products.

© 2010, All Rights Reserved. Reproduction Prohibited. 43 | | 1-800-801-8504


* Strong reputation for product quality and technological innovation.

* Offering is based on Java EE.
* Rated positive in Gartner’s 2008 Web Content Management report.

Ownership: Headquarters: Software Solutions:

Private Mineola, NY * FatWire Content Server
* Fatwire Engage
Founded: * Fatwire Analytics
1996, New York, USA * Fatwire TeamUp
* Fatwire Mobility Server

Customer Focus:
FatWire serves more than 450 departmental, mid-sized enterprise and global enterprise
customers in a variety of industries including finance, manufacturing, retail, media and
publishing, entertainment, travel, telecommunications, healthcare, and government. Focus
on North America and Europe.

Select Customers:
AENA, Rush University Medical Center, Summit Health, Wienerberger AG, DSB,
Cooperative Financial Services (CFS).

© 2010, All Rights Reserved. Reproduction Prohibited. 44

About FatWire
A global leader in content management solutions, FatWire Software enables
organizations to put content to work by deploying persuasive, content-centric applications
and Web sites that attract, convert, and retain customers.

FatWire’s solutions are powered by Content Server, which combines complete business
user control over the creation and presentation of content with a scalable architecture for
dynamic content delivery and multi-site deployment. Unlike other Content Management
solutions that focus on getting content under control, FatWire’s solutions enable
organizations to put content to work by delivering highly targeted and persuasive
experiences to customers, partners, and employees.

As the largest privately held Web Content Management (WCM) provider, Fatwire in
March 2008 announced that the company delivered its strongest year ever with record-
breaking fourth quarter fiscal year 2007 results. FatWire achieved an exceptional 35
percent growth in total revenue for the quarter which ended on December 31st, 2007,
driven by a strong demand worldwide for its products and services.

FatWire also reports strong performances throughout the last two years in the US,
Europe, Asia, and Australia—demonstrating the advantages of the company’s global
business model and investments made around the world. These investments included
several technology acquisitions, and the acquisition of an Australian-based reseller to
expand the company’s global footprint and extend its market leading position.

FatWire attributes its successful revenue growth to a number of strategic choices. The
company delivered new products and new releases of existing products, appointed new
leadership, implemented its vision for Web Experience Management, and strengthened
and expanded its product line with the acquisition of Infostoria, a Web 2.0 collaboration
and content integration provider. Infostoria’s products complimented the FatWire Content
Server product and created a new revenue stream with the introduction of the FatWire
TeamUp product for enterprise 2.0 collaboration.

Founded in 1996, FatWire has over 450 customers worldwide. The company is
headquartered in New York and operates offices throughout North America, Europe, and

© 2010, All Rights Reserved. Reproduction Prohibited. 45

About FatWire
FatWire Key Strengths
* FatWire Software provides industry-leading web content management (WCM)
solutions that enable organizations to deliver a rich online experience to users and to
simplify management of their web presence.
* FatWire offers a comprehensive Web Experience Management (WEM) portfolio
including best-in-class WCM and targeted marketing technologies, plus enterprise 2.0
collaboration and content integration capabilities.
* Organizations can harness the power of FatWire solutions to rapidly and cost-
effectively deploy large numbers of web sites and deliver a compelling web
experience to customers and partners.
* With FatWire, customers can optimize the web experience, increasing customer
loyalty and sales.

FatWire Technology
The product has a strong Java foundation and is J2EE-based, relying on servlet engine
support from market-leading J2EE application servers. FatWire Content Server supports
management of both content and code, allowing organizations to not only manage and
deploy content but also stage and deploy an entire Web site. The product provides a
comprehensive Web services API for the development of dynamic, personalized sites in

Fatwire Software Highlights

FatWire Content Server
* Empowers business users to manage content with powerful, easy-to-use interfaces
including in-context content editing, drag-and-drop page layout, time-based site
management, and more.
* Ensures consistency and accuracy with central management of multiple sites in
multiple languages.
* Delivers a personalized web experience for site visitors with high-speed dynamic
delivery of targeted and multi-lingual content.
* Organizes and manage large volumes of content including extensive product catalogs,
with flexible tools for managing complex product taxonomies and hierarchies.

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About FatWire
* Supports high-volume, enterprise-class deployments with a highly scalable
infrastructure and robust enterprise security and access control.
* Automates the entire process of managing web content, including authoring, site
design, content publishing and deployment, content targeting, web content analytics,
and user participation.

FatWire Engage
* Empowers marketers to set up and manage targeted online campaigns.
* Gives marketers easy-to-use interfaces for defining what content will be delivered to
each customer segment online, and to tweak those recommendations as needed,
based on the effectiveness of content.

FatWire Analytics
* Offers tracking and reporting on individual assets, promotions, and visitor segments.
* Gives editors and marketers the ability to immediately determine whether a given
piece of content is effective for a customer segment.
* Works with FatWire Content Server and FatWire Engage to enable real-time tracking
and optimization.

FatWire TeamUp
* Facilitates both internal collaboration and external website communities.
* Helps organizations to dramatically improve the productivity of internal creative teams,
and to build and strengthen interactions with customers and other stakeholders.
* Strikes the perfect balance between freeform collaboration and enterprise needs for
scalability, security, and monitoring.

FatWire Mobility Server

* Enables organizations to deploy their web content seamlessly on thousands of mobile
devices. Whether traditional web content or community content, companies can
enable their users to engage with their organization via the mobile channel.

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