2010 Annual Report

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• • • • • • Belief in the boundless potential of young people Commitment to the principles of market-based economics and entrepreneurship Passion for what we do and honesty, integrity and excellence in how we do it Respect for the talent, creativity, perspectives and backgrounds of all individuals Belief in the power of partnership and collaboration Conviction in the educational and motivational impact of relevant hands-on learning

LEADERSHIP ADDRESS _______________________________1 A CONVERSATION WITH JOSEPH A. PERI_____________2 ORGANIZATIONAL PROFILE ___________________________3 IMPACT BY NUMBERS

ALUMNI PROFILES ____________________________________5 CELEBRATION HONOREES ____________________________8 CELEBRATION ACHIEVERS ____________________________9 VOLUNTEER PROFILE EDUCATOR PROFILE
_______________________________10 ________________________________12 _____________________________14


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FINANCIAL STATEMENTS ____________________________24 STUDENT PROFILE __________________________________27 PROGRAM PROFILE _________________________________29 STAFF LIST __________________________________________32


This past academic and fiscal year proved to be one of extraordinary change and challenge for our nation, our city and for our organization. The recent turbulence in the financial markets and the recession that followed, significantly impacted the not-for-profit sector. Junior Achievement of New York saw financial and volunteer resources shrink as a result of the poor economy, corporate layoffs and downsizing. The financial and budgeting lessons that we teach our youth suddenly became paramount for us, and we knew we had to act assertively and decisively to survive this challenge. We are moving forward by controlling expenses, and driving operational and programming efficiencies that will balance commitments with costs. However, we still have much work to do in meeting the challenge of delivering much needed economic education programs and experiences to the young people of New York City and Long Island. I am deeply appreciative of the support and dedication of my fellow Board members, JA New York staff, as well as funders and other partners, for their hard work and support to keep JA New York on a steady course. Following the retirement of our long-time President, Douglas E. Schallau, we are fortunate to have identified and hired Joseph A. Peri to lead Junior Achievement of New York into a new era of growth and excellence. Joe most recently served as Acting President and Chief Executive Officer of the Council for Economic Education (CEE), a leading economic education organization focused on advocacy and providing programs in economic and financial education for teachers and students in grades K-12. His work in the not-for-profit sector spans over 25 years, including 14 with CEE, where he previously served as Executive Vice President and Chief Operating Officer, and before that as Chief Financial Officer. Joe is a seasoned executive who brings a wealth of expertise in both not-for-profit management and K-12 economic and financial education. We are all enthusiastic about the future he envisions for Junior Achievement of New York. We invite you to join us in celebrating outstanding individuals in the JA New York community who have stepped up to take on the challenge of inspiring others by giving back. By investing time and resources, and by exposing young people to real choices and opportunities, they motivate young people to take charge of their future. Their stories demonstrate that while achievement isn’t easy, anything is possible when encouragement, drive and opportunity meet. We present to you Junior Achievement of New York’s 2010 Annual Report— Profiles in Achievement.


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JUNIOR ACHIEVEMENT OF NEW YORK WAS BORN ON THE EVE OF THE GREAT DEPRESSION. HOW RELEVANT IS THIS HISTORY TO THE CHALLENGES YOUNG PEOPLE FACE TODAY? We are at a very critical time in our nation’s economic history, just as we were during JA New York’s early days. I’m proud to have the opportunity to lead an organization that is focused on achievement and success in both good times and bad. While most commentators are interested in the effects of the recent financial crisis and recession, does anyone doubt the importance of strong financial literacy skills, even in “good times?” Is vibrant economic development only important now that we face a more uncertain future? I would argue the answer to these questions is no. However, it is fair to say that the recent crisis has created a greater sense of urgency in addressing these issues. That’s why I think now, more than ever, the work of Junior Achievement is relevant and necessary. WHAT ARE SOME OF TODAY’S CHALLENGES, OTHER THAN THE OBVIOUS ECONOMIC ONES? You cannot read or watch the news today without coming face-to-face with discouraging economic news. But the growing debate about the eroding state of education in our country, and its repercussions, impacts not just the future of our children, but also our nation’s ability to compete on the global economic stage. In many ways, I believe that these conditions bring into sharper relief longerterm issues and threats to our economic well-being.

HOW DOES JA NEW YORK EXPECT TO MEET THESE CHALLENGES? Our mission is to “inspire and prepare young people to succeed in a global economy.” We do this by matching corporate and community partner volunteers with schools and classrooms throughout NYC and Long Island. These volunteers teach K-12 students financial literacy, entrepreneurship, and work readiness skills. But these content skills, important as they are, are only part of the impact of a Junior Achievement experience. JA’s extraordinary volunteer role models bring their own passion, knowledge and positive attitudes to help inspire and motivate young people. Students are able to envision possibilities and opportunities they may not have thought of, or had access to. They see the connection between hard work, staying in school and pursuing further education, and success; they grow to understand how their personal success helps advance societal good. And while these experiences and lessons are valuable across socio-economic lines, they are especially relevant to underserved populations and communities. When you put this all together, the work of Junior Achievement is really about addressing some of the critical educational and economic issues that we face today. For example, we are in the midst of a national high school dropout crisis, mainly in the largest urban areas of our country. By demonstrating to young people the value of staying in school and pursuing further educational opportunities, Junior Achievement programs are helping to address this problem. Junior Achievement programs have a positive effect on youth development in general as kids gain important school and workplace skills, learn how to prepare for their financial futures, and come to understand how success in work and life can be achieved. And all of this: showing kids how business, and entrepreneurship works, and teaching them how to think entrepreneurially, whatever career path they choose— plays an important role in the economic development and competitiveness of the United States. WHAT IN YOUR BACKGROUND DO YOU DRAW ON TO HELP GUIDE JA NEW YORK? Having been in the not-for-profit sector for 25 years, I have gained a good understanding of what success looks like for an organization, and how to get there. I have twice before joined organizations that were at critical turning points in their long histories, so I am comfortable with taking on both the challenging environment and the exciting opportunities that we face. For the last 15 years, I have worked specifically in the field of K-12 economic and financial education and my formative professional years were spent as a CPA in both public and corporate accounting. So, I am well-versed in the value we bring, and where to look for opportunities. Ultimately, the bottom-line for us is the same as it is for private sector business: good management, customer-focused products and services, and sound financial practices add up to success. HOW HAS JA NEW YORK MANAGED THROUGH THE CHALLENGES OF THE PAST YEAR? If there is any one thing that has been spotlighted in the past year, it is that JA New York, like virtually every other private, public, and not-for-profit entity, must learn to do business in a new way. We have tightened our budget, as you’ll see in the following pages. We have cultivated new talent through recent staffing hires. Together with our existing staff, they are helping us accomplish more with less. We are diversifying our fundraising targets and approaches; we are boosting our outreach efforts. We are going to build new business, education, and community partnerships to help us meet current demand and growth targets. WHAT DOES ACHIEVEMENT LOOK LIKE FOR JA NEW YORK? There is great opportunity for us throughout New York and Long Island. Our work is more relevant now than ever before, given new financial realities, global competition, and new competencies needed by young people in the 21st Century economy. There is increasing demand in the schools for what we do. And Junior Achievement is a tremendous brand with a proven track record of success. We have been working with young people in NYC and Long Island for over for 80 years. During this time, we’ve positively impacted the lives of millions of kids. For JA New York, “achievement” will ultimately be measured by building on the lessons of past successes to help shape, improve, and expand upon JA’s human capital investment in the lives of young people. I invite you to read on to meet some of the people who are making this happen right now.



ABOUT JUNIOR ACHIEVEMENT OF NEW YORK For more than 80 years, Junior Achievement of New York (JA New York) has delivered economic education and empowerment programs to NYC and Long Island students. Through a dedicated volunteer network of corporate and community individuals, JA New York provides high-quality K–12 in school, after school, and summer educational programs. JA New York is the local affiliate of Junior Achievement Worldwide, the world’s largest and fastest-growing organization dedicated to inspiring and preparing young people to succeed in a global economy. JA educational programs focus on three key content areas: work readiness, entrepreneurship and financial literacy. Today, 126 individual area operations reach more than four million students in the United States, with an additional 5.7 million students served by operations in 122 other countries worldwide. For more information about JA New York and its programs, visit www.jany.org. OUR KEY PROGRAMS Programs with age-appropriate curricula are designed to teach elementary students about their roles as individuals, workers and consumers and to prepare middle and high school students for key economic and career challenges they will face. Through role-playing, computer-based simulations, board games and classroom discussions, students learn jobhunting skills, budgeting techniques, communication and interpersonal relations. They also learn the importance of staying in school, as well as personal and financial management skills. OUR VOLUNTEERS Our volunteer pool is as diverse as the students it serves. During the 2009-2010 school year, more than 4,000 corporate, community and student volunteers mobilized to deliver JA economic education programs to local area students. What they all have in common is a desire to contribute to the communities in which they live and work. Volunteers use their insight, their knowledge and their experiences to inspire NYC and Long Island students. OUR LEADERSHIP AND GOVERNANCE Joseph A. Peri serves as President and Chief Staff Officer. Mr. Peri leads a 26-person professional staff. Anré Williams, President, Global Commercial Card, American Express, serves as the volunteer Chair of a 49-member JA New York Board of Directors. Crystal Sampson, Partner, Ernst & Young, LLP, serves as Chair of the 20-member JA New York Associate Board. OUR BUDGET During the 2009-2010 fiscal/school year, JA New York raised $3,783,000 from corporate contributions, special events revenue, individual gifts and foundation grants to cover operating expenses of $3,747,000. Contributions to JA New York, a 501(c)3 notfor-profit organization, are tax deductible to the full extent allowable by law. WE MEET STANDARDS OF CHARITY ACCOUNTABILITY JA New York participates in the Better Business Bureau (BBB) Charity Seal Program, a symbol to donors that our organization has met the 20 Standards for Charity Accountability. The 20 standards evaluate charities’ financial accountability, governance and oversight, effectiveness measures, fundraising and informational materials.

The following Junior Achievement of New York programs and experiences were delivered during the 2009-2010 program year.

Elementary Ourselves® Our Families® Our Community® Our City® Our Region® Our Nation® JA More than Money™ Middle JA Economics for Success® JA Global Marketplace® JA It’s My Business!™ JA America Works!™ JA Finance Park™ JANY University High JA Success Skills® JA Careers with a Purpose™ JA Company Program™ JA Business Ethics™ Junior Achievement Presents: The NEFE High School Financial Planning Program™ JA Job Shadow™ JA Exploring Economics™ JA Banks in Action™ JANY University JA New York Business Plan Competition JA New York Youth Leadership Conferences JA New York High School Heroes JA New York Business Education Days

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Geographic Footprint: Staff Members: Office Locations: Student Reach: Elementary Students: Middle School Students: High School Students: Student Mix: Elementary Middle High Volunteer Pool: Classes Taught: NYC and Long Island 26 2 60,584 38,673 11,002 10,909 64% 18% 18% 4,418 2,653





Corporations — 22% Events — 48% Foundations — 10% Individuals — 20%

Elementary School — 64% Middle School — 18% High School — 18%

Bronx — 14% Brooklyn —17% Manhattan — 20% Queens — 15% Staten Island — 3% Long Island — 31%

NYC — 93% Long Island — 7%



Have you ever wondered what happens to the JA students you encounter over the years? We caught up with two former JA students residing in the New York City/Long Island area to talk about life after JA and to see how their formative JA educational experiences have helped to position them for success.

City/state of birth/where you grew up: Taipei, Taiwan; Clearwater, Florida/ Tampa Bay area Current city/borough of residence: New York City Job title: Benefits Advisor at Safepath Benefits, Inc. How many years in this role? Three months Where did you go to school/college? I attended the University of Notre Dame, then graduate school at the Katholieke Universiteit Leuven in Belgium. What was your major? I completed a BBA in Finance and a Masters in European Studies with a thesis on SociallyResponsible Investments and Sustainable Banking. How old were you when you participated in JA? I was 15 years old. What JA programs did you have as a student? I participated in the JA Company Program and what was known at the time as the “Super JA Company Program,” sponsored by Jack Eckerd Corp. and St. Petersburg Times newspaper in Florida. It was a very memorable experience for me and it was my first introduction to the business world. I remember that I competed against two boys for the position of company

president. I’m happy to say that I won! I was elected President of our student-run JA Company—“Suncoast Creations.” The bonus is that one of the two boys running against me for the role of president also became my first boyfriend! Who says business can’t create love in the world? The JA Company program was also an early introduction to networking for the students involved. We had to work with students from multiple area high schools. This experience forced us to step outside of our comfort zones to build working relationships with each other. Did your JA experience teach you anything that you were able to utilize, or build upon later on in life to help boost your career? JA was the only pre-college “business education” opportunity offered to us by our high school. One of the most important lessons that JA taught me was that I have what it takes to be a leader. Other lessons learned were that persistence and entrepreneurship can be rewarding. Knocking on doors to sell giant potpourri-stuffed seashells for $10 each gave me the courage and confidence to do sales. I also learned that competitors have the potential to become strong partners and allies. How have your early lessons in business, financial responsibility and entrepreneurship continued to impact your career, business and personal finance decisions as you move through life?







If you have never delved into the entrepreneurial world—you are missing out! Entrepreneurs have so much flexibility in choice and work-life balance and there’s much satisfaction from growing a business from scratch. Thanks to my father, I received my first glimpse of entrepreneurial life. For most of his career, he worked as a VP of Operations for a national mall restaurant franchise company. He helped new franchisees and those struggling with their businesses to understand how to improve their operations. However, it was Junior Achievement that taught me about marketing, promotion and sales. My primary and later-life business experiences helped inspire my “Globalfjord” blog (nearing 10,000 views in one year) about innovations in health, education and environment.

After graduating from college, I expanded my interest in entrepreneurship. I worked for four years at Europe Unlimited in Brussels, Belgium. I helped promote innovation and entrepreneurship across Europe in the tech, clean-tech and biotech sectors. It was a great experience! I was responsible for organizing and attending major events in Belgium, The Netherlands, Germany, Denmark, Sweden, Finland, UK, Portugal, Spain and Italy. I feel very lucky to have experienced so many different business cultures and to have met so many inspiring serialentrepreneurs! I now work as a Benefits Advisor at an innovative entrepreneurial endeavor created by the Metropolitan Jewish Health System. Safepath Benefits, Inc. is an agency that offers health plans to those aged 50+ from top companies including AARP



United Healthcare, Mutual of Omaha, Humana, Nationwide, and Elderplan. Why do you think it’s important for kids to receive the type of programs, knowledge and experiences offered by Junior Achievement? In a global economy, a basic education in business, financial well-being and entrepreneurial aptitude provides vital building blocks of success for young people. These skills are essential to preserve a promising future for our country. This is the key reason I want to give back to JA as an adult!
Read Pai Gee’s Blog— GLOBALFJORD at: http://globalfjord.wordpress.com with associated twitter account http://twitter.com/globalfjord

industry, but she knew it would take more than a good eye and a fabulous wardrobe to make it in a highly competitive field. She knew that to succeed, she would have to find her “distinguishing edge.” Back in high school, it was no surprise that Denise was voted “Best Dressed.” Denise says, “My mother was always chic, thrifty and fashion savvy. Dressing stylishly came naturally to me. Although I was passionate about fashion, I never thought it could turn into a career for me.” Denise was an ambitious and active high school student. She participated in leadership development groups, such as Junior Achievement, Upward Bound, Cheerleading and ROTC—all of which helped her to build her resume and character. She started the JA program during her sophomore year. Every Saturday, she would visit a local college to hear students speak about the transition from high school to college. She attributes these academic activities to attending the prestigious Howard University. “I had a diverse group of friends in high school. Some lived in single parent homes, others in foster care, or they were living in poverty. My family didn’t have the greatest financial means,” she says, “but we all had the same steadfast attitude and believed that we were destined for great things. That’s why we spent our weekends and our free time being active in academic and extracurricular activities. These activities encouraged us and helped open doors to other opportunities.”

When Denise was accepted to Howard University, she felt her life was on the fast track to success. As a first-generation college student, Denise did not want to let her parents down and made her studies her number one priority. Although her heart was still in fashion, she had always enjoyed writing and chose to major in Journalism. She also took a few fashion merchandising classes. She believes her career education came through internships. She never scoffed at having to do the dirty work. First, she interned on campus at the university’s Office of Communication and when Seventeen Magazine did a shoot for their “most fashionable campuses” edition, Denise was

the lead publicist. She worked with the editors and fashion director of the magazine and began to get a firsthand look into the fashion world. From that initial taste of the industry, she was hooked. After graduating in 2005, Denise returned to New York City ready to start her career. Since her family didn’t have any builtin contacts, she leveraged her Howard University network to help land some of the most sought-after internships in New York City. Although she loved the frenetic pace of the city, the realities of making it in the Big Apple made it clear that she would not yet be living the life of her fashion icon, Carrie Bradshaw, from Sex and the City. Denise stayed with her

The Business of Style City/state of birth/where you grew up: St. Louis, Missouri Current city/borough of residence: New York City Job title: Studio and Market Director, Stephenson How many years in this role? Four College/degrees: Howard University, BA, Journalism Growing up in Saint Louis, Missouri, Junior Achievement alumna, Denise Caldwell had a passion for fashion. Her personal style was inspired and energized by glamorous and glossy pages in top fashion and beauty magazines. For Denise, the ultimate dream was to have a successful career in the fashion and beauty









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celebrity “glam squad” to come and work on her makeup and hair. She even planned for Molly Simms to come in and practice a runway walk with the excited young teen. Denise says being a part of a young girl’s dream come true was beyond rewarding. So far in her career, Denise has assisted with backstage reporting at some of the fashion industry’s top runway shows and red carpet events, many of which have been featured on network and cable TV shows including: GMA, Oprah, CNN, NBC, FOX, CBS EARLY SHOW, VH1, E!, Extra!, ET, and BET. Denise has also helped style some of Hollywood’s most fashionable celebrities including Molly Sims, Jennifer Lopez, Fergie, Michelle Monaghan, Hilary Rhoda, Liv Tyler, Renee Zellweger, Halle Berry and Sarah Jessica Parker to name a few. Her contributions have also supported fashion features in top fashion magazines such as Harper’s Bazaar, Essence and Vogue. All this amounts to a pretty impressive resume for a young woman who is just getting started. Denise has come full circle and is now dedicating her time to inspiring young women and men to pursue their dreams through Junior Achievement’s Job Shadow Program. She credits tenacity and hard work with her ability to survive and thrive in the business of fashion. “The real fashion game is hard work,” she says. “It’s not just about, ‘oh this is cute, and I like this outfit.’ The reality is that it’s a lot of work. You have to be on your toes to think constantly and act fast

when called upon to do so. This is what I would like to convey and impress upon any student wanting to enter this field.” She continues, “A lot of kids just think it’s easy to become a designer, or a stylist. It’s not easy, but there are so many more opportunities available to those who are willing to work for it,” she says. “You can work on the retail side, be a creative director, work in fashion pr, or work on advertising campaigns— the opportunities are endless.” She also wants students to know that in the digital age, technology, when used the right way, can give them a competitive edge. “In just a few minutes you can research a company before interviewing, and you can read and access fashion magazines and archives from all over the world. If you like writing, try blogging about fashion. All of these initiatives will give young up-and-coming fashionistos an edge over competition and a head-start over previous generations.” By encouraging students to pursue their dreams and giving them tips on how to do so, Denise hopes to honor and contribute to positive influences from her past— like Junior Achievement. Her greatest wish is to impress upon young people her personal motto and equation of achievement: “preparation + opportunity = success.”

friend’s parents in Long Island. Each day, she commuted into the city, but she didn’t take any experience for granted. She made sure she got the most out of her internships. She networked with everyone at the company and learned the ins and outs of the business. She says this “real world” education taught her more than any course she took at school. She was interning at Harper’s Bazaar for eight months when she met Mary Alice Stephenson, who was working as a contributor for the magazine. Denise was looking to move into a stylist role. She quickly went to work and served as fashion and stylist assistant for high profile fashion editors including Daria Hines, Melanie Ward, Brana Wolf, Jenny Capitan, and Amanda Ross. After these freelance stints, Stephenson hired her on a trial basis. Four years later, Denise has expanded her role and is now a studio and market director for the company, STEPHENSON. In her position, she assists with styling for magazines, celebrities and creative

consultations with designers and global brands. Her hard work has paid off. Denise has made an impression on some of the biggest names in the industry, and she has developed a reputation as a talented and resourceful fashionista. Denise loves that no two days in her job are the same. The adrenaline of the constant change is ideal for her gogetting personality, but she’s seen a lot of girls buckle under the pressure and quit. In order to move up the ladder, she’s paid her fair share of dues. She’s had to steam a garment eight times to make sure it looks perfect, go on coffee runs more times than she can count, and stand on her feet for hours holding dresses during a photo shoot. But there are obvious perks in her job too. One of Denise’s top experiences was working with the Make-a-Wish Foundation to make a young girl’s wish come true. It was the girl’s wish to wear a Roberto Cavalli dress to the prom. Denise staged a celebrity fitting for the teen, and on the day of the prom, she arranged for a



The 2009-2010 school year got off to a great start with the celebration of outstanding leadership in the JA New York community at the 2009 Annual Leadership Celebration Dinner at the World Financial Center Winter Garden.

Retired Partner, Ernst & Young Retired Board Treasurer & Chairman of the Audit Committee, JA New York

JA New York honored retired Board Treasurer and Ernst and Young Partner, H Ronald Weissman, with a Lifetime Achievement Award, in recognition of his 28-years on the JA New York Board of Directors. A former high school math teacher, Weissman transitioned his career to the corporate world where he excelled, eventually rising to the position of senior partner with top accounting firm, Ernst & Young. Under Mr. Weissman’s leadership, Ernst and Young’s volunteer and fiscal support of JA New York

programs set a new standard of corporate philanthropic excellence for board company partners. Looking back on nearly three decades of service to JA New York, he cherishes both the opportunity to give back to others and the wealth of unexpected benefits he has enjoyed as a result.

knowledge, confidence and social skills he felt he needed to break out of his shell. “It is clear to me that the opportunities and experiences presented by Junior Achievement were instrumental in boosting my confidence and giving me the motivation I needed to excel. In the past two years, I’ve given speeches at colleges, made elevator pitches to potential investors and led a team of my peers as CEO of a student-run business enterprise. The Student Ambassador program gave me the confidence to confront my weaknesses.

For many young people who are faced with overwhelming odds, it’s tempting to believe that the only choices available lead to a dead end. Fear of failure and lack of opportunity either drives us to action or spirals us into a state of despair. We may not recognize that our circumstances do not define us.” After graduating from Information Technology High School in Queens, Sumit enrolled at New York University Polytech, where he studies computer engineering.

Class of 2009, Information Technology High School

Sumit Pal is an alum of the Junior Achievement of New York Student Ambassador program (2007-2008). Sumit attributes his experience at JA New York with giving him the

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Each year we close out the school year by recognizing the efforts of supporters, partners and students from the JA New York community who have exceeded expectations with their performance and/or support.

National Grid


National Grid employee, Doug York, was honored as the 20092010 “Volunteer of the Year.” Doug has been a passionate and active advocate and supporter of Junior Achievement programming for many years. During the 20092010 school year, Doug went above-and-beyond as a JA volunteer to help direct multiple, large-scale, one-day employee volunteer events. Through his efforts, National Grid reached thousands of NYC and Long Island students. As a role model both in and outside of his company, Doug has personally taken the time to recruit and train student JA volunteers from Kingsborough Community College in a collaborative volunteer partnership with National Grid. Not content with organizing volunteer efforts, Doug also volunteers to teach economic and financial education in traditional and one-day JA classes. During the recent school year, he taught six JA classes. A natural born leader, Doug has also led companysponsored fundraising efforts to deliver free economic education to K-12 students. His team raised over $7,000 in the National Grid JA Bowl-A-Thon event. JA New York congratulates Volunteer of the Year, Doug York, for outstanding Achievement in support of the JA mission and students.

Pfizer’s very own Brian Keenan was honored as the Fundraising Coordinator of the Year. Brian has supported Junior Achievement of New York for over nine years. In 2010, he helped Pfizer far exceed its fundraising goal at the annual Pfizer JA Bowl-A-Thon event by helping to raise more than $50,000—nearly double the amount of money raised in the previous year. Brian has also played an instrumental role in the success of the annual JA New York Golf Classic fundraising event, raising nearly $70,000 to support the delivery of JA Programs to NYC and Long Island students.

El Puente

The 2009-2010 JA New York Community Partner of the Year is Michelle Hopson of El Puente. Michelle first became involved with JA New York as a volunteer. During the 2009-2010 school year, her role expanded when she was appointed El Puente’s lead point person to help manage and promote the JA New York/El Puente relationship for Brooklyn’s inaugural Capital One/JA Finance Park. Through Michelle’s efforts, JA New York was able to secure donated space for the program as well as the participation of a new school

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partnership with Williamsburg Collegiate Charter School. Michelle also participated in JA Job Shadow opportunities. Immediately following Finance Park, Michelle signed up for spring afterschool programming and summer programming. She is a major advocate and

champion of JA New York’s mission and programs, and she believes that together, we can significantly impact the lives of children in Williamsburg, Brooklyn.



The thing I am most passionate about in life is… Well, I feel very strongly about providing young people with the best start possible in life. Education and civic responsibility is really important to me. Each of us has a role to play in making the world a little bit better for ourselves and others. We all have something to give, whether it’s time, money or even just an idea of how to solve a pressing social problem. I’m also passionate about nature, my family and trying to be a good father and role model. Last and not least, I have a strong passion for food. I was raised around the food industry, and I enjoy cooking as well as fine dining. When and how did you first become involved with Junior Achievement? City/state of birth: Astoria, New York City/state of residence: Florham Park, New Jersey College/degrees: Baruch College BBA Business Management Profession/title & responsibilities: Financial Services Industry/AVP/ Treasury Operations Number of years affiliated with JA New York: 15 Who are your role models? My role models are not rich or famous. I admire people much closer to home. My grandmother taught me to be charitable. My first boss, Andrew Loungo, taught me the value of hard work, the value of teamwork and how to be resourceful and creative. Through his guidance, I became better at mentoring others to be successful at their jobs. He opened the door to my first business experience and provided me with support during my days in high school and in college. Finally, I admire and have learned so much from my best friend’s wife— Valerie—who struggles daily with Chrohn’s disease. From her, I have learned so much about courage and strength during life’s setbacks and challenges. These are the people who have inspired me the most. I have been fortunate to work for two great firms: Goldman Sachs and Barclays. My first exposure to JA came back in 1995 when I participated in Goldman Sach’s first Bowl-AThon. It was an amazing experience for all involved. We managed to grow it from a small ten-lane event, to a twoday, 80-lane event, which netted over $125,000 to support JA New York’s programs. By the time I left the company, participation in Goldman’s annual Bowl-A-Thon event had become contagious among company employees. It has continued to evolve over the years. Whether it is teaching JA programs in the classroom, inspiring students to teach JA programs to first and second grade students, hosting job shadow days, or being part of JA New York’s Associate Board, I see the value in the work we are doing, and I appreciate the constant support from both my firm and my colleagues, who afford me these opportunities. What do you find most meaningful about the Junior Achievement mission? I’m hard pressed to find another group of people who are this passionate and committed in pursuit of their mission to inspire and prepare young people to succeed in a global economy. As an organization, its ability to adapt to the ever-changing scholastic and economic landscape, to attract dedicated and talented individuals, is unrivaled. What are your proudest accomplishments as a Junior Achievement volunteer? I’m most proud of succeeding in setting up an annual scholarship fund at Forest Hills High School—the JA partner school where I have been volunteering for the last six years. With the assistance of the business school teacher (Robert Suydam) and the support of Barclays and JA New York, we created a program to highlight and award two students each year, whose commitment exemplifies JA’s core values. I’m also very proud of the JA fundraising legacy I helped create at Goldman. I’m fortunate to now have the support of Barclays to work in support of JA New York. I’m happy to say that we’ve already hosted successful cross divisional events at Barclays, and I look forward to continued growth and expansion.

rclays­Capital­and Keith­Kochie,­AVP,­Ba eer. k­corporate­volunt proud­JA­New­Yor



What lessons of achievement can be found in the volunteer experience? I think one of the core lessons is that success is not easily achieved. Success comes to us in small steps—it can only be measured over time. This is true whether you’re a student or a career professional. Continued education, hard work, commitment, preparation and teamwork are all part of the core skills that contribute to success in life. Volunteering in a JA classroom is a humbling experience. No matter how important you think your job is, you begin to understand that there is nothing more important than having the responsibility for helping to shape the lives and futures of our kids. Teachers are the backbone of our children’s lives. They need all of us to step up and support them in what is perhaps one of the most important roles anyone in life can have. In your opinion, how does a social responsibility program benefit a company and its employees? Speaking freely, from my own experience, knowing that Barclays would support not only my career needs, but would allow me to continue to engage in a wide range of philanthropic efforts weighed heavily in my decision to accept Barclays as an employer of choice. I see similar concerns expressed when recruiting new employees. Today’s generation is greatly in tune with helping those in need. Financial service firms are deeply rooted and grounded in their support for community service and diversity, with many achieving close to 100% employee participation in support of those in need.

At Barclays, we have a wide variety of programs supporting a diverse platform of causes and personal charities. Tell us about your most memorable JA volunteer experience moment? Over the years, there have been so many, but, I would have to say that there were two moments that I consider high points: During 2000-2001, like now, we were experiencing turbulent financial times. I was preparing to host the annual JA Bowl-AThon. After the previous year’s fundraising high of $175,000, there was enormous pressure to raise the bar. This was during the dot-com bust when things were looking very bleak economically. But through an outstanding effort by all participants and donors, we beat the odds and raised an amazing $225,000. Sometimes challenge brings out the best in us. Even in tough times, individuals are still willing to reach down deep and give to help others. It was nothing short of amazing!




amazing,­high-achieving eers


The next occurred this past year when we hosted our largest JA Job Shadow ever at Barclays. The support was overwhelming from both students and Barclays Capital ambassadors. This year, we are looking forward to surpassing last year’s success. That’s what achievement is all about: setting goals, reaching them and moving forward with renewed purpose and aspiration.



City/state of birth: Guanica, Puerto Rico City/state of residence: New York, New York College/degrees: B.S. Secondary Education: Catholic University of Puerto Rico; M.A. Business Education: New York University; M.S./M.B.A./CPA: Long Island University; Professional Diploma in School Administration: Long Island University Profession/title: High School Principal Number of years affiliated with JA New York: 16 The thing I am most passionate about in life is… Working and shaping the lives of the students that I serve. Who are your role models? • Joanne Frank, former Principal at Norman Thomas High School. • My parents. When and how did you first become involved with Junior Achievement? In 1994, I became Assistant Principal at Norman Thomas High School for Commercial Education. I took over the Accounting Department of a large business high school. Immediately, I became involved with Junior Achievement in order to strengthen and enrich the students’ learning experiences as well as their exposure to myriad possibilities in the business world. A few years later, JA was established as part of the education culture of our school, and we were providing access to enrichment programs and experiences, such as JA Job Shadow, to as many as 500 students annually. What do you find most meaningful about Junior Achievement’s mission? I can think of only a few organizations that are truly accomplished at inspiring and preparing young people for the real world—and Junior Achievement is one of them. This is only possible through the work and dedication of energetic business and community volunteers who serve as role models and share their knowledge and expertise with our students. What has been your proudest accomplishment in life and in your career? My greatest accomplishment in life happened through a period of four years, 2005-2009. I was given the opportunity to build a business high school from scratch. Through the support of Junior Achievement, and other organizations with which I have partnered for many years, we have been able to build one of the most successful business focused high schools in New York City. What lessons of achievement do you think your students get from Junior Achievement? Junior Achievement programs and volunteers have been instrumental in providing our school with a rich selection of business education, financial literacy curricula and volunteer involvement. The volunteers enrich many aspects of school life. My students have received wonderful opportunities through JA New York’s business partnerships, including: mentoring, public service,

Principal­ Gilberto­Veg a,­pictured Academy­ ­with­ of­Financ e­and­Ent erprise­stu dents.

career development and workshops, scholarship and internship opportunities. In your opinion, how does the partnership with JA New York and the business community benefit a school, its educators and its students? The partnership with JA New York and the business community has enriched and exposed our students to current and emerging career opportunities in the business world. It has also empowered them to take charge of their future as they gain a better understanding of what is needed to succeed in the outside world. Our students are better equipped to make decisions about college and life in general through these business interactions. What do you consider to be the greatest challenge facing students who graduate from your school? The greatest challenge facing students who graduate from our school is finding a parttime job after school or a summer internship. During these difficult economic times, many of them have great difficulty meeting college expenses. Finding employment is a tremendous challenge.

What’s your greatest wish for the students in your school? My greatest wish for the students in our school is for them to become highly successful individuals in college and beyond. This is the core mission of our school. Share your most memorable JA volunteer experience with us. One of the most memorable JA volunteer experiences that I can remember was when we introduced the Business Plan Competition Program to our students two years ago. Through the help and support of business volunteers, students realized that innovative ideas have value and are worth pursuing. They also learned that the greatest experience comes from making mistakes or missing the mark—as long as you are able to take what you have learned and try again.



City/state of birth: Jamaica, West Indies City/state of residence: Springfield Gardens, New York College/degrees: BS, Hospitality Management and Journalism, City University of New York; MA, English Education, Brooklyn College Professional title: National Academy Foundation (NAF) Academy Director, Work-Based Learning Coordinator, English Language Arts and Lodging Management Program Teacher Number of years affiliated with JA New York: 2 The thing I am most passionate about in life is… Helping and inspiring young people, including my three sons, to achieve their full potential. Who are your role models? My role models are my mother, who was the epitome of selflessness and empathy; Mrs. Mavis Roberts, my high school English teacher for inspiring me; and Maya Angelou for her resilience and creativity. What is your definition of achievement? My definition of achievement is accomplishing what one has set to do, whether big or small; meeting every goal deserves recognition and celebration. What is your proudest accomplishment in life? My proudest accomplishments include: returning to school after almost 20 years to complete both my degrees with honors as a recipient of the New York Coalition of One Hundred Black Women’s Leadership Scholarship program. And in my teaching career, I was most proud to see students I had taught for four years, graduate from the Academy of Hospitality and Tourism last June. I was so thrilled to see that many of them were headed for college. What do you find most meaningful about the JA mission for your students? What I find most meaningful about Junior Achievement’s mission and programs, is the awareness and responsibility that it creates in our students. Our JA New York High School Hero Program students learn so much about community, family and finances while they teach younger students basic money management skills. Additionally, the admiration and respect they get boosts their self-esteem, while the challenges they face as teachers help them to be better students. Through the JA New York Student Ambassadors Program, students interact with successful professionals and selfmade millionaires. It inspires them to believe that they too can achieve. The JA Job Shadow program is unparalleled for giving students insight into the professional world, business etiquette and the myriad opportunities available with NYC and Long Island companies. I think that the most important lesson of achievement my students get from their Junior Achievement experience is that where you start, or where you come from, does not matter; with the right motivation, attitude, and effort everyone can be successful. Hearing selfmade stories of success from

nts tude m, er­s ouris nd­h nd­T cis­a in ran ty­a ­F ali ial­ reen ospit tent ,­Ka of­H ll­po ator emy­ ir­fu c ad Edu ­the ­Ac ach ­the o­re from ed­t ir e. insp n­lif are­ nd­i ool­a sch

people like JA New York Board member, Kevin Liles, has a profound impression on the minds and attitudes of young people. What kind of changes have you seen in your students who participate in JA programs? I have seen many positive changes in my students who have participated in JA programs. Invariably they are more confident, articulate and savvy, especially the Student Ambassadors. Seniors who participated in the JANY University program had a more practical and realistic approach to college selection and were better informed about the application process. The partnership with JA New York and the business community benefits our school, its educators and its students by extending the classroom into the real world so that students can see the relevance of what educators are trying to teach. When students make this connection, they are more eager to learn, it becomes easier to teach, and there is

significant improvement in the school environment and performance statistics. What’s the greatest challenge facing your students? I think the greatest challenge facing students who graduate from the Academy of Hospitality and Tourism, is making the transition from a small, highly personalized, learning community to large college campuses that are more diverse, and where they are unknown. Those who have had the opportunity to participate in Junior Achievement programs will adapt more easily because of the social and networking skills they have acquired. What is your greatest wish for your students? My greatest wish for my students is for every one of them to receive an enriching JA experience that proves to be beneficial to their growth. It would be the perfect complement to our school’s mission to prepare students for the global marketplace.



BOARD CHAIR Anré Williams
President, Global Commercial Card American Express

Pervez D. Bamji
General Auditor Pitney Bowes Inc.

Ami Kaplan
Deputy Managing Partner, Northeast Deloitte & Touche LLP

John W. Keogh
Chief Executive Officer ACE Overseas General

Marie-Claire Barker Joseph A. Peri
President Junior Achievement of New York, Inc. Chief Talent Officer–Worldwide Ogilvy & Mather New York

Merrill M. Kraines
Partner Fulbright & Jaworski LLP

Kevin Barr SECRETARY Peter K. Ingerman
Partner Chadbourne & Parke LLP Senior Vice President, Human Resources Terex Corporation

Naresh N. Kumar
Chief Operating Officer Citi Cards

Andrew J. Berndt
Vice President, Creative Lab Google Inc.

TREASURER Gary Kozlowski
Partner Ernst & Young LLP

Stephen J. Liguori
Executive Director Global Marketing General Electric Corporation

Dennis J. Block
Senior Partner Cadwalader, Wickersham & Taft LLP

Partner PricewaterhouseCoopers LLP

Kevin Liles
Chief Executive Officer & Founder KWL Enterprises

Charles R. Borrok
Vice Chairman Cushman & Wakefield, Inc.

Victor A. Malanga
Executive Vice President & Worldwide Chief Financial Officer Edelman

VICE CHAIR Chris Andersen
Founding Partner G. C. Andersen Partners LLC

Willie E. Dennis
Partner K&L Gates LLP

Diane D’Erasmo VICE CHAIR Peggy Fechtmann
Executive Vice President Global Capability Sourcing MetLife Executive Vice President Commercial Banking HSBC Bank USA, N.A.

Nanette Malebranche
Managing Director, Long Island District FedEx Express

John Malitzis
Executive Vice President Market Regulation Financial Industry Regulatory Authority

Tom DeVito
Vice President & General Manager, NY, NJ AT&T

VICE CHAIR Leslie V. Godridge
Executive Vice President US Bank

Joseph W. Duggan (Ex officio)
Partner KPMG LLP

Peter Marchetto
President, Construction Operations Tishman Construction Corporation

Partner Accenture

James Flanagan
Partner PricewaterhouseCoopers, LLP

Lisa Martin
Senior Vice President Worldwide Procurement Pfizer Inc

VICE CHAIR Anthony G. Viscogliosi
Principal Viscogliosi Bros., LLC

Nancy Gardner
Executive Vice President & General Counsel Thomson Reuters

Kenneth Newman
Senior Vice President, Eastern Regional Counsel and Assistant Secretary The Walt Disney Company

Gary Goldstein
President Whitney Partners LLC

Theodore E. Niedermayer
Managing Director, Media & Information Services Investment Banking Bank of America Merrill Lynch

Walker Jacobs
Senior Vice President Turner Sports & Entertainment Digital



X. Rick Niu
Chief Marketing Officer ING Retirement

Partner Ernst & Young LLP

Keith Kochie
Assistant Vice President Barclays Capital

David Obstler
Chief Financial Officer MSCI

Brian McMorrow

Christopher Burke
Managing Director Collaboration, Inc.

Director Field Operations NYC National Grid

Gavin G. O’Connor
Managing Director Goldman Sachs

Saidah Nash
Vice President, Multimedia Thomson Reuters

Peter Pamel
Chief Executive Officer Fillit Communications

Dawn Carrillo
Vice President, NY Metro Marketing Manager Banco Popular, North America

Paul Olson
Director Viscogliosi Bros., LLC

Neil Radey
Managing Director & General Counsel, Securities Division Credit Suisse

Susan Corley Sepe
Senior Manager, Operations FedEx Express Corporation

John Paguaga
Senior Vice President, Regional Sales Manager HSBC Bank USA

Partner Ernst & Young LLP

Sean Egan
Senior Manager KPMG LLP

Michael Poveda
Partner Deloitte & Touche LLP

Kara Friedenberg
Partner, Tax KPMG LLP

Michael Schoenhaut
Vice President, Global Multi-Asset Group J. P. Morgan Asset Management

Paul S. Schreiber
Partner Shearman & Sterling LLP

Cindy Gavin
Partner PricewaterhouseCoopers LLP

Maryana Shteyman
Director, Institutional Clients Group Citi

Marc Sheinbaum
Chief Executive Officer Chase Auto Finance and Student Loans JP Morgan Chase & Co.

Tom Hand
Senior Manager, Operations FedEx Express Corporation

Binu Thomas
Director, Strategic Planning & Services MetLife

Craig Soloff
Vice President –Operations Support Network Service Group Verizon

Sharon Joseph
Wealth Advisor Merrill Lynch

Candice Tse
Vice President Goldman Sachs

Brian Varga, P .E.
Director, U.S. Technical Learning & Development National Grid

Brian Keenan
Director, Decision Support & Supplier Management Pfizer Worldwide Procurement Pfizer Inc

Kimberly A. Wagner, PhD
Senior Partner & Managing Director The Boston Consulting Group

Doug Worman
Executive Vice President Alterra Capital Holdings

Joanne Zaiac
President Digitas, New York Region

*Board list as of June 30, 2010



Pre-K–6 Schools PS 86 Kingsbridge Heights School Sacred Heart Primary School K-8 Schools CIS 117 Joseph H. Wade School Mott Haven Academy Charter School PS/MS 95 The Sheila Mencher Van Cortlandt School Elementary Schools CES 28 Mount Hope Centennial Elementary School Grand Concourse Academy Charter Elementary School PS 9 Ryer Avenue Elementary School PS 43 Jonas Bronck Elementary School PS 79 Creston Elementary School PS 109 Sedgwick Elementary School PS 130 Abram Stevens Hewitt Elementary School PS 160 Walt Disney Elementary School Middle Schools Aspire Preparatory Middle School Bronx Writing Academy CIS 22 Jordan L. Mott Middle School IS 125 Henry Hudson Middle School IS 219 New Venture Middle School IS 318 Middle School of Mathematics, Science, and Technology through the Arts MS 101 Edward R. Byrne Middle School MS 223 The Laboratory School of Finance and Technology MS 228 Jonas Bronck Academy Middle School MS 254 Middle School MS 399 Bronx Middle School Middle/High Schools Bronx Preparatory Charter School Frederick Douglass Academy III School MS/HS 368X Information & Network Technology Academy School West Bronx Academy for The Future School High Schools Academy for Scholarship & Entrepreneurship Bronx Center For Science and Mathematics Bronx High School of Science Bronx Leadership Academy Bronx School of Law and Finance Collegiate Institute for Math and Science DeWitt Clinton High School Fordham High School For The Arts Harry S. Truman High School High School of Computers and Technology PS 241 Emma Johnston Elementary School PS 249 The Caton Elementary School PS 251 Paerdergat Elementary School PS 253 The Magnet Elementary School of Multicultural Humanities PS 255 Barbara Reing Elementary School PS 272 Curtis Estabrook Elementary School PS 276 Louis Marshall Elementary School PS 277 Gerritsen Beach Elementary School Middle Schools IS 78 Roy H. Mann Middle School IS 166 George Gershwin Middle School IS 187 Christa McAuliffe Middle School IS 347 School of Humanities Middle School IS 381 Commerce Academy Middle School JHS 126 John Ericsson Middle School St. John the Baptist Middle School Urban Assembly Institute of Math and Science for Young Women Middle School Williamsburg Collegiate Charter Middle School Middle/High Schools Academy of Business and Community Development High Schools Academy of Hospitality & Tourism High School: Erasmus Hall Campus Academy of Innovative Technology High School Brooklyn Academy of Science & the Environment High School Brooklyn High School for Music and Theatre Lafayette High School Metropolitan Corporate Academy High School

Pre-K–8 Schools PS 101 Andrew Draper School K-8 Schools PS/IS 57 James Weldon Johnson School PS/IS 111 Adolph S. Ochs School PS 140 Nathan Straus School The Epiphany School Transfiguration Elementary School Elementary Schools Harlem Day Charter Elementary School Mosaic Preparatory Academy Elementary School PS 2 Meyer London Elementary School PS 3 Charrette Elementary School PS 19 Asher Levy Elementary School PS 28 Wright Brothers Elementary School PS 34 Franklin D. Roosevelt Elementary School PS 42 Benjamin Altman Elementary School PS 48 Police Officer Michael John Buczek Elementary School PS 72 Manhattan Elementary School PS 115 Alexander Humboldt Elementary School PS 126 Manhattan Academy of Technology Elementary School PS 142 Amalia Castro Elementary School PS 154 Harriet Tubman Elementary School PS 158 Baylord Taylor Elementary School PS 166 The Richard Rodgers Elementary School of the Arts & Technology PS 173 Manhattan Elementary School PS 178 Manhattan Elementary School PS 198 Isador and Ida Straus Elementary School PS 208 Alain L. Locke Elementary School

K-8 Schools PS 25 Eubie Blake School PS 89 Cypress Hills Community School PS 161 The Crown School for Law and Journalism PS 206 Joseph F. Lamb School PS 207 Elizabeth G. Leary School PS 282 Park Slope School Elementary Schools America Come Back to God Christian Academy Elementary School PS 11 Purvis J. Behan Elementary School PS 16 Leonard Dunkly Elementary School PS 38 The Pacific Elementary School PS 100 The Coney Island Elementary School PS 106 Edward Everett Hale Elementary School PS 115 The Daniel Mucatel Elementary School PS 119 Amersfort Elementary School of Social Awareness PS 139 Alexine A. Fenty Elementary School PS 170 Lexington Elementary School PS 188 Michael E. Berdy Elementary School PS 203 Floyd Bennett Elementary School PS 215 Morris H. Weiss Elementary School PS 222 Katherine R. Snyder Elementary School PS 230 The Doris Cohen Elementary School PS 236 Mill Basin Elementary School



Middle Schools IS 195 Roberto Clemente Middle School Mott Hall II Middle School MS 250 West Side Collaborative Middle School MS 324 Patria Mirabal Middle School School for Global Leaders Middle School St. Gregory the Great Middle School Middle/High Schools Opportunity Charter School School of the Future Middle School High Schools Bard High School Early College Baruch College Campus High School Bread & Roses Integrated Arts High School Cathedral High School Chelsea Vocational High School Fiorello H. Laguardia High School High School for Dual Language & Asian Studies High School for Law and Public Service High School of Art and Design High School of Economics and Finance High School of Graphic Communication Arts High School of Hospitality Management Jacqueline Kennedy Onassis High School Landmark High School Manhattan Bridges High School Manhattan Business Academy Mott Hall High School Murry Bergtraum High School for Business Careers Norman Thomas High School School of the Future High School Stuyvesant High School Urban Assembly for the Performing Arts High School

Elementary Schools Merrick Academy/Queens Public Charter Elementary School PS 2 Alfred Zimberg Elementary School PS 12 James B. Colgate Elementary School PS 14 Fairview Elementary School PS 33 Edward M. Funk Elementary School PS 49 Dorothy Bonawit Kole Elementary School PS 51 Queens Elementary School PS 80 Thurgood Marshall Magnet Elementary School PS 85 The Judge Charles J. Vallone Elementary School PS 86 Queens Elementary School PS 102 Bayview Elementary School PS 112 Dutch Kills Elementary School PS 117 Joyce Keld Briarwood Elementary School PS 131 Abigail Adams Elementary School PS 149 Christa McAuliffe Elementary School PS 150 Queens Elementary School PS 166 Henry Gradstein Elementary School PS 197 The Ocean Elementary School PS 203 Oakland Gardens Elementary School PS 212 Queens Elementary School PS 214 Cadwallader Colden Elementary School PS 229 Emanuel Kaplan Elementary School PS 251 Queens Elementary School

Middle Schools IS 73 Frank Sansivieri Intermediate Middle School JHS 217 Robert Van Wyck Middle School High Schools Academy of Finance & Enterprise High School Aviation Career & Technical Education High School Benjamin N. Cardozo High School Flushing High School Forest Hills High School George Washington Carver High School for the Sciences Hillcrest High School Information Technology High School Long Island City High School Martin Van Buren High School Newcomers High School Queens Preparatory Academy High School Richmond Hill High School

K-8 Schools St. Christopher’s School St. Sylvester School Elementary Schools PS 19 The Curtis Elementary School PS 21 Margaret Emery-Elm Park Elementary School PS 48 William C. Wilcox Elementary School PS 54 Charles W. Leng Elementary School Middle Schools IS 51 Edwin Markham Middle School High Schools Port Richmond High School PS 80 Michael J. Petrides High School Susan E. Wagner High School

Junior­Achievement curricula­helps­students connect­what­they­learn in­school­to­their­earning potential­later­on­in­life.

K-8 Schools Corpus Christi School PS 43 School PS 225 Seaside School Yeshiva of Central Queens





K-8 Schools Our Lady of Perpetual Help School St. Martin de Porres Marianist School Elementary Schools Andrew T. Morrow Elementary School Archer Street Elementary School Barack Obama Elementary School Belmont Elementary School Birch Lane Elementary School Branch Brook Elementary School Charles A. Mulligan Intermediate Elementary School Countrywood Primary Center Elementary School Dickinson Avenue Elementary School Dogwood Elementary School Dutch Broadway School East Lake Elementary School Fairfield Elementary School Franklin Early Childhood Center Elementary School Hemlock Elementary School Hillside Grade Elementary School Homestead Elementary School Indian Hollow Primary Elementary School Jackson Annex Elementary School Jefferson Primary Elementary School John F. Kennedy Elementary School John Lewis Childs Elementary School Martin Avenue Elementary School McKenna Elementary School Meadow Elementary School Mills Pond Elementary School Mount Sinai Elementary School Nathaniel Woodhull Elementary School Nesconset Elementary School North Ridge Primary Elementary School Norwood Avenue Elementary School Oakwood Primary Center Elementary School Park View Elementary School Phillips Avenue Elementary School Raymond J. Lockhart Elementary School Riley Avenue Elementary School R.J.O. Intermediate Elementary School Rolling Hills Primary Elementary School St. James Elementary School Summit Lane Elementary School Unqua Elementary School Wading River Elementary School Wantagh Elementary School Wood Park Primary Elementary School Middle Schools Candlewood Middle School Hicksville Middle School John W. Dodd Middle School Locust Valley Middle School Oldfield Middle School Riverhead Middle School Robert Moses Middle School Roland A. Chatterton Middle School W. Tresper Clarke Middle School Wantagh Middle School Weldon E. Howitt Middle School William T. Rogers Middle School High Schools Baldwin Senior High School Bay Shore High School Brentwood High School Commack High School Division Avenue High School East Meadow High School Floral Park Memorial High School Freeport High School Garden City High School George W. Hewlett High School H. Frank Carey High School Harborfields High School Hempstead High School Kings Park High School Longwood High School Massapequa High School Mount Sinai High School Nassau BOCES Center for Community Adjustment Nassau BOCES Seaford Academic Center Northport High School Riverhead High School Roosevelt High School Sachem North High School Smithtown High School East W. Tresper Clarke High School Walt Whitman High School William Floyd High School COMMUNITY-BASED ORGANIZATIONS NEW YORK CITY BOROUGHS Alianza Dominicana Aspira of New York, Inc. Bronx Arts Ensemble BronxWorks Builders for Family and Youth Diocese of Brooklyn, Inc. CAMBA Catholic Charities Brooklyn & Queens Children’s Aid Society Children’s Art & Science Workshops, Inc. Community Association of Progressive Dominicans Directions for Our Youth, Inc. El Puente Flowers with Care Fort Greene Senior Council Inc. Gear Up Program Good Shepherd Services Graham-Windham Jacob Riis Settlement House Maspeth Town Hall Community Center Millennium Development Corporation Mott Haven Academy Afterschool Program Police Athletic League YMCA Cross Island YMCA TwelveTowns YMCA West Side LONG ISLAND Gateway Youth Outreach Scouts of Suffolk County, Inc.

Top­left:­Art ­&­Design High­School­st udents­Job Shadow­at­th e­Diane Von­Furstenb erg­studio.­ Bottom­right:­ JA Corporate-sp onsored fundraising­e vents encourage­em ployees­ to­build­rela tionships with­their­co lleagues­ and­raise­m oney­for­ a­good­cause .



COMPANY A.T. Kearney Accenture American Express S C HOOL Murry Bergtraum High School for Business Careers Bronx Center for Science and Mathematics High School for Dual Language and Asian Studies High School of Economics and Finance MS 223 The Laboratory School of Finance and Technology Murry Bergtraum High School for Business Careers High School of Computers and Technology PS 249 The Caton Elementary School Murry Bergtraum High School for Business Careers Norman Thomas High School PS 86 Kingsbridge Heights School PS 230 The Doris Cohen Elementary School Hicksville Middle School John F. Kennedy Elementary School Our Lady of Perpetual Help School Park View Elementary School R.J.O. Intermediate Elementary School W. Tresper Clarke Middle School Norman Thomas High School PS 198 Isador and Ida Straus Elementary School Bard High School Early College John F. Kennedy Elementary School Our Lady of Perpetual Help School R.J.O. Intermediate Elementary School High School of Graphic Communication Arts Metropolitan Corporate Academy High School JHS 217 Robert A. Van Wyck Middle School PS 112 Dutch Kills Elementrary School PS 166 Henry Gradstein Elementary School Mott Hall II Middle School Urban Assembly for the Performing Arts High School PS 154 Harriet Tubman Elementary School Baruch College Campus High School PS 208 Alain L. Locke Elementary School Academy of Hospitality & Tourism High School: Erasmus Hall Campus Brooklyn Academy of Science & the Environment High School Grand Concourse Academy Charter Elementary School Mott Hall II Middle School PS 16 Leonard Dunkly Elementary School PS 72 Manhattan Elementary School PS 198 Isador and Ida Straus Elementary School PS 212 Queens Elementary School LOC ATION Manhattan Bronx Manhattan Manhattan Bronx Manhattan Bronx Brooklyn Manhattan Manhattan Bronx Brooklyn Long Long Long Long Long Long Island Island Island Island Island Island

Verizon AT&T Baruch College (Zicklin School of Business)

Bethpage Federal Credit Union

BlackRock Financial Management

Manhattan Manhattan Long Island Long Island Long Island Long Island Manhattan Brooklyn Queens Queens Queens Manhattan Manhattan Manhattan Manhattan Manhattan Brooklyn Brooklyn Bronx Manhattan Brooklyn Manhattan Manhattan Queens

BNY Mellon Broadridge

Chartis Insurance


Columbia Business School

Cogswell Realty Group, LLC Credit Suisse

Deloitte & Touche, LLP



COMPANY Ernst & Young LLP S C HOOL Brooklyn School for Music & Theatre Flushing High School PS 2 Meyer London Elementary School PS 230 The Doris Cohen Elementary School Transfiguration Elementary School Aviation Career & Technical High School Baldwin Senior High School Martin Avenue Elementary School Sachem North High School W. Tresper Clarke High School Wading River Elementary School Wantagh Elementary School PS 86 Kingsbridge Heights School Transfiguration Elementary School CIS 22 Jordan L. Mott Middle School PS 230 The Doris Cohen Elementary School Andrew T. Morrow Elementary School Bronx High School of Science John Lewis Childs Elementary School Lafayette High School PS 140 Nathan Straus School PS 206 Joseph F. Lamb School PS 212 Queens Elementary School PS 282 Park Slope School Barack Obama Elementary School Floral Park Memorial High School Jackson Annex Elementary School Massapequa High School PS 206 Joseph F. Lamb School PS 154 Harriet Tubman Elementary School Corpus Christi School Grand Concourse Academy Charter Elementary School Harlem Day Charter School JHS 217 Robert Van Wyck Middle School PS 72 Manhhatan Elementary School PS 86 Kingsbridge Heights School PS 166 Henry Gradstein Elementary School High School of Art and Design PS 2 Alfred Zimberg Elementary School Academy of Innovative Technology High School Belmont Elementary School Brooklyn Technical High School George Westinghouse Career and Technical Education High School H. Frank Carey High School Hicksville Middle School John F. Kennedy Elementary School Our Lady of Perpetual Help School PS 206 Joseph F. Lamb School PS 277 Gerritsen Beach Elementary School Riley Avenue Elementary School R.J.O. Intermediate Elementary School W. Tresper Clarke High School Wantagh Middle School LOC AT ION Brooklyn Queens Manhattan Brooklyn Manhattan Long Long Long Long Long Long Long Island Island Island Island Island Island Island


Goldman Sachs

Bronx Manhattan Bronx Brooklyn Long Island Bronx Long Island Brooklyn Manhattan Brooklyn Queens Brooklyn Long Long Long Long Island Island Island Island



JP Morgan Chase & Co.

Kingsborough Community College K&L Gates KPMG LLP

Brooklyn Manhattan Queens Bronx Manhattan Queens Manhattan Bronx Queens Manhattan Queens Brooklyn Long Island Brooklyn Brooklyn Long Island Long Island Long Island Long Island Brooklyn Long Island Long Island Long Island Long Island Long Island

LIM College Nara Bank National Grid

























te on­to


S C HOOL PS 161 The Crown School for Law and Journalism PS 208 Alain L. Locke Elementary School PS 19 Asher Levy Elementary School PS 34 Franklin Delano Roosevelt Elementary School PS 142 Amalia Castro Elementary School PS 208 Alain L. Locke Elementary School Bronx Writing Academy IS 187 Christa Mcauliffe Middle School Jacqueline Kennedy Onassis High School PS 19 The Curtis Elementary School PS 276 Louis Marshall Elementary School Sacred Heart Primary School PS 19 Asher Levy Elementary School PS 85 The Judge Charles J. Vallone Elementary School IS 195 Roberto Clemente Middle School School for Global Leaders Middle School Mosaic Preparatory Academy PS 206 Joseph F. Lamb School Hempstead High School Academy of Business and Community Development

LOC AT ION Brooklyn Manhattan Manhattan Manhattan Manhattan Manhattan Bronx Brooklyn Manhattan Staten Island Brooklyn Bronx Manhattan Queens Manhattan Manhattan Manhattan Brooklyn Long Island Brooklyn

New York University Pfizer Inc

PricewaterhouseCoopers LLP

Stern School of Business, New York University The Boston Consulting Group Thomson Reuters

TIAA-CREF University of Texas at Dallas U.S. Army Wells Fargo Yale Alumni Association of Metropolitan New York

NYC Mission Society School of the Future High School Landmark High School

Manhattan Manhattan Manhattan


Total # Partnerships: 118 NYC Partnerships: 84 Long Island Partnerships: 34



$200,000.00+ NASDAQ OMX Educational Foundation $100,000.00+ American Express Ernst & Young LLP HSBC Bank USA, N.A. Pfizer Inc PricewaterhouseCoopers, LLP $50,000.00+ AT&T BNY Mellon Cadwalader, Wickersham & Taft LLP Credit Suisse Deloitte & Touche LLP Goldman Sachs ING Investment Management Americas KPMG LLP National Grid The JP Morgan Chase Foundation The New York Stock Exchange, Inc. Thomson Reuters $25,000.00+ Accenture Banco Popular–NY Metro Region Con Edison G. C. Andersen Partners, LLP JP Morgan Chase & Co. MetLife Ogilvy & Mather Terex Corporation The C. George Van Kampen Foundation The Walt Disney Company Verizon $15,000.00+ Ace American Insurance Co. Barclays Capital BlackRock Financial Management, Inc. Capital One Foundation, Inc. Citi Foundation Edelman FedEx Express Fulbright & Jaworski LLP Morgan Stanley Pitney Bowes Six Flags, Inc. The Boston Consulting Group TIAA-CREF US Bank National Association $10,000.00+ American International Group Best Buy Co., Inc. Digitas Diversified Agency Services Euro RSCG Life General Electric Company K&L Gates LLP McKinsey & Company, Inc. Nara Bank NeON Draftfcb Patterson Belknap Webb & Tyler LLP Small Bone Innovations Inc. The Actuarial Foundation The Sidney Milton & Leoma Simon Foundation The Von Damm Family Evergreen Foundation US Bank Viscogliosi Bros., LLC Volt Management Corp. $5,000.00+ Achievement Foundation BCD Travel Broad And Cassel Charitybuzz Clifford Chance US LLP Cognizant Technology Solutions Huron Consulting Group Mayer Brown LLP Merrill Lynch & Co., Inc. Musculoskeletal Clinical Regulatory Advisers, LLC Oracle Corporation Paradigm Spine, LLC Research Foundation of CUNY/Medgar Evers College Shearman & Sterling LLP Wheels Inc. $2,500.00+ Asurion Avis Budget Group Axia Ltd Booz & Company Bravosolution Brookfield Financial Properties Chuhak & Tecson, P.C. Mercer Public Health Care Staples VisionIT Williams Lea Inc. $1,000.00+ ACE Overseas General Ariba, Inc. Arjay Telecommunications Inc. Atlantic Wireless Group, Inc. Cellular Wholesales Services, Inc. Cheever Development Corp. ComScore Dynamic Corporate Holdings Eastern Locating Service EMC Corporation Frandzel Robins Bloom & Csato, L.C. Fusion Wireless Get Connected of Bronx Inc. Google, Inc. HDG Consulting, Inc. Houlihan Lokey HTC America, Inc. Kenyon Charitable Foundation Laborers International Union of North America Leitner Group Inc. Meritech Resources, Inc. Mobile Communications Plus New York Life Insurance Co. North Jersey Development Group, Inc. Pantech Wireless, Inc. The Valles Foundation The Warren and Katherine Coopersmith Foundation ULQ, LLC United Recovery Systems, Inc. Wireless Channels Services Inc. $500.00+ Adorno & Yoss LLP AM & G Waterproofing LLC Anthony F. Lama Rlty Srvcs, Inc. Bancker Construction Corp. Becket & Lee LLP Bickerstaff Heath Delgado Acosta LLP Bilzin Sumberg Baena Price & Axelrod LLP Cohen & Perfetto LLP Cullen and Dykman LLP Direct Market Designs, Inc. Durst Organization L.P. FHL Bank Gabelli Funds GC Services Hallen Construction Co., Inc. Hawkeye, LLC Iron Mountain Jaspan Schlesinger Hoffman LLP L&K Partners, Inc. Lord & Taylor M. T. C. Transportation Co. Marriott Eastside Hotel McGlinchey Stafford, PLLC Nationwide Credit, Inc. Patni Computer Systems, Inc. Promesa Foundation, Inc. Proskauer Rose LLP PS 206 Joseph F. Lamb Strand Import & Distributors, Inc. The Randolph Group LLC The Rosenthal Law Firm Vidal Partnership, Inc. Wagner & Hunt, P.A. Under $500.00 Alan C. Greenberg Foundation, Inc. Astoria Federal Savings & Loan Awisco New York Corp. Bank of America Bilco Electrical Contracting Inc. CAC of New York, Inc. Collectcorp Data-Mail, Inc. Deutsche Bank Deutsche Bank Americas Foundation Devlin, Naylor & Turbyfill, PLLC Enterprise GA Group Foam Technology, Inc. Goodsearch H & L Electric, Inc. House of Bangles Jewelry, Inc. Jones, Walker, Waechter, Poitevent, Carrere & Denegre, LLP Meyner and Landis Norkus Enterprises, Inc. NYC Mission Society Phase Mechanical Prudential Foundation RFJ Insulation Inc. Rick Steiner Fell & Benowitz LLP Select Equity Group, Inc. Simon and Marie Jaglom Foundation, Inc. Step by Step Infant Development Center Sykes Enterprises Trecreo, Inc. Unilever Wildchild Editorial, Inc. Wireless World



$400,000.00+ Goldman Sachs Gives $25,000.00+ Paul Schreiber $10,000.00+ Dennis J. Block Margaret C. Fechtmann Gary J. Kozlowski Crystal L. Sampson Anré Williams $5,000.00+ Gary M. Binstein Leslie V. Godridge Peter K. Ingerman Ami Kaplan Merrill M. Kraines Theodore E. Niedermayer Richard J. Poccia Anthony G. Viscogliosi H Ronald Weissman $2,500.00+ Pervez Bamji Kevin Barr Willie E. Dennis Diane E. D’Erasmo Thomas DeVito Joseph W. Duggan Alex Duncan Nancy C. Gardner Susan Geiger William Janetschek Naresh Kumar Victor Malanga Nanette Malebranche Lisa Martin Kenneth E. Newman X. Rick Niu Peter Pamel D. Neil Radey Marc Sheinbaum Kimberly A. Wagner, PhD Jeffrey Wurgler Joanne Zaiac $1,000.00+ Fahad Ali William J. Barrett Richard Bart Andrew J. Berndt John J. Boyle Louis J. Briskman, Esq. Kevin Cassidy Lai Chu Frank Comerford Mark Cope George Curth Gus Daghash Kenneth D. Daly Zachary DeCarlo Lloyd Desatnick Mary K. Duke Neal Finkelman Thomas Fryar Paige Garrepy Frank Giana Sandra Giordano Lawrence E. Golub Lu Guo Brandon Haenel Kevin Hutt Angelo A. Incorvaia Carla Jackson James & Marie Johnston Rachel Jusseaume Brian Keenan Peter F. Kirn Douglas Klares Cathy A. Laguardia Robert Leary Maria Lykos Guy Madsen Maura Markus John Marshall Maria Martins Stephen McCreary, Jr. Michael Modena Robert E. Moritz Maria R. Morris Donna Murphy David M. Obstler Pip Peel Michael Russo Douglas E. Schallau Manika Sood John Twite Sajid Usman Brian Varga Eric Vukmirovich John Wade Janette Walby Allen Wolfbiss Amy Wolff Robert J. Womack Caroline Wong Paul Zemsky $500.00+ Steven Barry Matthew Burkley Robert B. Catell Michael W. Chin William Coburn Mitchell Cohen Dan Connelly Frank D’Arrigo Richard J. De Freitas Wade Deffenbaugh Marc S. Dieli Sean Doherty Daniel Duffy Dennis Finn Ramarnie Footman-Hampton Alicia Garcia P G. Garrison Matt Gebo Charles Gerdts Bryan Hoffman Jonathan Hogue Mark Jamin Steven Kantorowitz Ingrid Keating Geoffrey Klass Josh N. Kuriloff Peter Labonski Jimmy Lee Bryan Lindholz Eric Lobenfeld Craig Lowry Mark Madsen Dana McIlwain Ellen J. Odoner Christopher O’Donnell Mary Pagano John Paguaga Joe Palumbo Carlos Pereda Eric Poley Michael A. Poveda Marc Ricks James Roth Richard Rothman Andrew Sinclair Lula Sisco James Smith Tim Smith Rich Stamm The Fuji Family Puneet Walia William Waller Michael Walsh Michael Wieser Bill Wilkinson Trevor Williams Mike Yglesias David E. Zeltner Under $500.00 262 donors gave a total of $52,807.00

We gratefully acknowledge the generous support of the following companies and business professionals for inkind contributions, products and services totaling $475,857 donated during the 2009-2010 fiscal year. American Airlines American Express AT&T AT&T Mobility Banco Popular BlackRock Bradford Renaissance Portrait Broadway/New York Comedy Club Cadwalader Chadbourne & Parke LLP Chartis Insurance Continental Airlines Credit Suisse D’Addario Deloitte & Touche LLP Delta Airlines Edelman Ernst & Young LLP FedEx Fillit Communications Giella Custom Blend Cosmetics Guggenheim Museum John Barret Salon Joshua Weitzman Kohlberg Kravis Roberts & Co. KPMG Lucky Strike NASDAQ Marketsite National Grid NBC Hispanic Forum Nooka Inc. Ogilvy & Mather PricewaterhouseCoopers LLP Rota Portrait Design Teen Kids News The Algonquin Hotel The Daily Show Thomson Reuters US Bank



The following represents excerpts of the financial statements of Junior Achievement of New York, Inc. as of and for the years ended June 30, 2010 and 2009. The complete set of financial statements has been examined by our independent auditors, KPMG LLP, upon which they have issued an unqualified opinion. These financial statements, including our independent auditors’ report, are on file with Junior Achievement of New York, Inc. and are available upon request. Please write to Junior Achievement of New York, Inc., 205 East 42nd Street, Suite 203, New York, NY 10017. You may also call 212.907.0035 or e-mail us at Audit@jany.org.

Statement of Financial Position
June 30, 2010 and 2009
ASSETS Cash and cash equivalents Contributions and special events receivable, net Inventory, net of allowances Prepaid expenses and other assets Fixed assets, net Total assets 2010 $ 524,287 1,391,948 37,607 2,046 91,222 $2,047,110 2009 $ 207,769 1,884,212 80,829 1,900 208,788 $2,383,498

LIABILITIES AND NET ASSETS Accounts payable and accrued expenses Short-term borrowings Deferred revenue Deferred rent obligation Obligation under capital lease Total liabilities

$ 229,604 200,000 35,000 62,126 — 526,730

$ 567,085 200,000 11,460 97,651 22,985 899,181

Unrestricted net assets Temporarily restricted net assets Permanently restricted net assets Total net assets Total liabilities and net assets

250,975 1,269,405 — 1,520,380 $2,047,110

55,785 1,428,532 — 1,484,317 $2,383,498



Statement of Activities
Years Ended June 30, 2010 and 2009
2010 Temporarily Restricted Permanently Restricted 2009

Unrestricted SUPPORT AND REVENUE Support: Contributions (net of participation payments of $54,964 in 2010 and $51,260 in 2009) Donated services Total support Special events (net of direct expenses and participation payments of $571,392 in 2010 and $686,791 in 2009) Interest and other income Total revenue Net assets released from restriction Total support and revenue $1,440,895 475,857 1,916,752



$ 225,679 — 225,679

$ — — —

$1,666,574 475,857 2,142,431

$2,463,970 182,327 2,646,297

1,608,098 32,353 3,557,203 384,806 3,942,009

— — 225,679 (384,806) (159,127)

— — — — —

1,608,098 32,353 3,782,882 — 3,782,882

1,523,491 3,140 4,172,928 — 4,172,928

EXPENSES Program services: High school programs Middle school programs Elementary school programs Total program services Supporting services: Management and general Fundraising: Volunteer recruiting costs General solicitation of funds Total supporting services Total operating expenses Non-operating activities: Donated services support Donated services expenses Losses on pledges Total non-operating activities Increase (decrease) in net assets Net assets at beginning of year Net assets at end of year

375,805 367,592 1,254,828 1,998,225

— — — —

— — — —

375,805 367,592 1,254,828 1,998,225

867,416 660,202 1,911,184 3,438,802

986,881 124,141 634,072 1,745,094 3,743,319

— — — — —

— — — — —

986,881 124,141 634,072 1,745,094 3,743,319

540,740 192,535 434,231 1,167,506 4,606,308

— — (3,500) (3,500) 195,190 55,785 $ 250,975

— — — — (159,127) 1,428,532 $1,269,405

— — — — — — $ —

— — (3,500) (3,500) 36,063 1,484,317 $1,520,380

245,790 (245,790) (435,673) (435,673) (869,053) 2,353,370 $1,484,317





Grade: 12th School: Murry Bergtraum High School for Business Careers Borough of residence: Brooklyn JA Programs: • JA New York Student Ambassador Program • JA New York High School Heroes Program • JA Job Shadow Program • JA New York Business Plan Competition • JA Company Program The opposite of achievement is failure. In my mind, failure and achievement are two sides of the same coin; you can’t have one without the other. My definition of achievement is how high you bounce when you hit the floor. Everyone goes through tough times, but how do you know that you have what it takes to survive and learn from it? I like to think that I do. Education is important in my family. I’m passionate about securing my future and helping my family with financial needs. One of my dreams is to go to college so that I’ll be better positioned to help my parents. My biggest fear is not being able to achieve the educational and life goals I have set for myself. My early education experiences were in the Crown Heights, Brooklyn public schools. The schools I attended were over-crowded, dirty, sometimes violent and had very few resources. You can’t imagine what it’s like trying to learn in an environment like this. It affected me greatly. It’s hard to stay focused on education when the people and environment that surround you are negative. By the time I reached middle school, I changed from a kid who loved school and learning to one whose primary objective was to do whatever it took to get home in one piece. I was under a lot of pressure from my peers to not be smart or academic. Being identified as an intelligent kid could get me hurt. I soon learned that if I wanted to survive my middle school experience, I would have to reject everything that made me appear to be different from my peers. It became more important for me to avoid being bullied than it did for me to learn. Soon, I became influenced by bad things and situations and spent more time trying to fit in than I did on studying. Thankfully, everything changed when I got to high school. My parents moved our family out of Crown Heights into an East New York residential neighborhood. It was like night and day. The environment was safer and less stressful. Now we were in a lower middle class neighborhood of families who were more invested in their community. In my new neighborhood, people had a clearer vision for their futures and had access to resources to help them reach their life goals. In addition, I now had the opportunity to attend a better high school—Murry Bergtraum High School for Business Careers, located in downtown

t portan ow­im d­h d erstan ed­an “I­und rround u o o­be­s it­is­t ple­wh by­peo ted­ ement suppor achiev ­ ed about care­ ­learn ss.­I’ve or ucce ation­ and­s ­inspir …” ­take anted not­to for­gr ­ ement achiev

Manhattan. What I appreciate most about Murry Bergtraum is its racial, social and academic diversity. I also appreciate that there are more resources available to students. Most of all, the environment is safe and I can focus on academics instead of survival tactics. However, high school was tougher than I anticipated. One of the biggest challenges I faced was the discovery that I was seriously behind in the

skills and basic foundations of learning that I needed to succeed in high school. I found myself struggling to get good grades because of what I missed out on in middle school. I had to make up my mind to work harder because I had a lot of catching up to do if I was to even come close to achieving my goals in life. It was also hard breaking away from the past. Sometimes people would continue to



under-estimate my academic abilities, or judge me on my performance in the past. Not only did I have to work to improve my grades, I also had to struggle against the poor academic reputation that this record gave me in the eyes of my teachers and peers. As a result, my confidence level was very low and there were many times when I felt lost and “invisible” in my high school. I continue to struggle against self-doubt. Often, I second guess myself, and it always throws me off course. It takes time to get negative thoughts out of my head. I can still hear voices from my past that told me that I’m not smart enough or good enough to make it in life. Sometimes I feel overwhelmed by the academic challenges I face, and I have to struggle with the fear that I am going to get so close, only to have everything fall apart. Before I became serious about my education, I thought I’d be extremely lucky to end up in a local community college. I wasn’t even thinking about leaving New York City, or New York State. Once I realized that I had real choices and I was around people who are driven to do well, I became motivated to do better in life. The most important sources of motivation in my life have come from adults who have recognized my potential. They have opened my eyes to what life could be like when real choices and opportunities are available. My heroes are my mother and my father. Both of them work two jobs to put a roof over our heads and to make sure that all their children are able to attend college. Outside of my parents, my main role model is my uncle. He works with Goldman Sachs as a VP in the IT department. I am so proud of what he has achieved in life. Through Junior Achievement, I’ve been lucky enough to connect with many people who I admire and look up to. Jason Carter is my mentor. He attends Wharton School of Business where he is working on his MBA. My dream is to follow the same path he is on. Anré Williams, JA New York Board Chair and President of the American Express Global Commercial Card group, has given me encouragement and advice that has motivated me to try harder. Mr. Williams had to work hard to get where he is in life and I admire his work with Junior Achievement. Through his work at American Express, he invests in the economy. In his work with Junior Achievement, he invests in the lives of young people like me. I understand how important it is to be surrounded and supported by people who care about achievement and success. I’ve learned not to take inspiration or achievement for granted. This is why one day, I want to help open a school in a challenging neighborhood. I want it to be a neighborhood like the one where I spent my middle school years. Not every kid is lucky enough to have an opportunity to live and go to school in a supportive and safe environment, where all they have to worry about is studying and getting good grades. I don’t want other kids to have to go through the same things I did. All kids have a right to attend good schools where it is safe to learn. It’s just a promise I made to myself. Now my vision is to attend business school because I’m interested in becoming a stockbroker, or an investment banker. My goal is to study a double major of Finance and Business Management. One of the challenges I face is meeting the standard of performance required to get into a good school. Accomplishing my dream of graduating from a good business school program is one of the achievements I am most looking forward to in my immediate future. Like most challenges in life, it won’t be easy, but I feel confident in my ability to do what it takes to succeed; because now I know that when I hit the floor—I’m going to bounce back—and how high I go from there is for me to determine.





















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Capital One/Junior Achievement Finance Park™ is an innovative, experiential financial education program that teaches basic money management and budgeting skills to middle and high school students. The 20092010 school year marked the third consecutive year of the program in the NYC and Long Island markets. To date, Capital One/JA Finance Park has delivered vital financial literacy education to over 9,000 NYC and Long Island middle and high school students. The first Capital One/Junior Achievement Finance Park™ began as a pilot in October 2006, in McLean, Virginia. The pilot was such a

resounding success, that the two organizations have since expanded the initiative to eight markets, including New York City and Long Island, serving 33,000 middle-school students through 2009. This unique, award‐winning program for middle and high school students begins with four weeks of an intensive classroom-based financial education curriculum developed by Junior Achievement. Students then have an opportunity to put their newly learned money management skills to the test in a high‐tech, experiential learning lab—Capital One/Junior Achievement

Finance Park™. Students get to adopt various adult personas and profiles, and they come face-to-face with the challenges and realities of adult life and financial decision-making. Students are assigned fictional jobs, incomes, families and expenses. They are then expected to develop and stick to appropriate budgets. Students are forced to separate wants from needs when they are faced with real‐life decisions about housing, furnishings, investments, food, entertainment, phone, cable, savings and charitable contributions—all financial lifestyle choices they will be making upon entering adulthood.

“Our investment in Capital One/Junior Achievement Finance Park™ is more than just doing the right thing; it teaches students important skills that they can use for the rest of their lives,” says Ellen Weber, Suffolk County Market President for Capital One Bank. “Our associates who volunteer at Finance Park are able to play a key role in encouraging financial literacy and economic opportunity. This is a unique and creative way to help youngsters become financially literate.”



We are proud to congratulate W.T. Clarke’s High School students—Samantha Wendorf, Samantha DiFilippi and Kareema Roushdy, the 2010 winners of the JA New York Business Plan Competition. This is the second consecutive year that a team from W.T. Clarke High School has walked away with top honors in JA New York’s highly popular and fast growing experiential, entrepreneurship education program. During the 2009-2010 school year, more than 700 young, aspiring students participated in various stages of the program. The JA New York Business Plan Competition was originally inspired by an art and design high school entrepreneurial contest, hosted by JA New York Board Company, KPMG. In 2008, JA New York and G. Chris Andersen, JA Alum and Board member, co-founded the city-wide JA New York Business Plan Competition. Mr. Andersen saw an opportunity to expand upon KPMG’s model by formalizing and creating an entrepreneurship incubator program for high school students. And the JA New York Business Competition was born. Since its inception, nearly 2,000 NYC and Long Island students have received a business entrepreneurship experience through this program. Two years later, the JA New York Business Plan Competition attracted the attention of the NASDAQ OMX Educational Foundation, which saw an opportunity to invest in a highimpact, youth entrepreneurship education program that has captured the enthusiasm of NYC and Long Island students within a very short period of time. In 2009, The NASDAQ OMX Educational Foundation made a $1 million grant commitment to JA New York to fund the growth and reach of the Business Plan Competition over a five-year period in NYC and Long Island. With the generous support of our partners, JA New York is determined to fulfill its vision to increase youth entrepreneurship opportunities in NYC schools and communities by: • Inspiring and seeding NYC and Long Island students’ interest in entrepreneurism as a pathway to economic and social empowerment; • Encouraging the use of entrepreneurial thinking to conceive and drive solutions to tackle business and social problems; • Reinvigorating the entrepreneurial spirit in a future generation of business leaders to secure America’s place as a global business innovator and technological and economic leader. By successfully engaging students in entrepreneurial thinking and creativity within a business context, the JA New York Business Plan Competition is designed to make education more relevant and exciting to students. Through this dynamic entrepreneurship experience, young people learn to make connections between what they learn in school, and practical applications of this knowledge in the business and work world.

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EXECUTIVE OFFICE Joseph A. Peri President Jacqueline Dolly Senior Director, Marketing & Communications Terri Wilson Executive Assistant to the President PROGRAMS Jessica Marshall Vice President, Programs Natasha Atkins Senior Manager, Programs Dawn Chiuchiolo Manager, Programs Corrine Cooper Associate, Programs Kristen Clark Director, Long Island Operations Tina Fiorentine Manager, Programs Kailee Gregware Associate, Programs Rishabh Kashyap Associate, Programs Diana Lee Director, Programs Nikkya Martin Manager, Programs Carmela Rossi Manager, Programs RESOURCE DEVELOPMENT AND EVENTS Gabrielle Belson Rattner Vice President, Resource Development Roseanne Maurici Vice President, Events
JA­New ­York­high ­school­st Job­Sha udents­s dowing­St pend­a­d acy­Igel— ay Director­ Founder of­Boy­M / Creative­ eets­Girl ® .

ADMINISTRATION & FINANCE Greg Slowik Chief Financial Officer Tekle Berhan Manager, Accounting & HR Imdad Islam Senior Director, IT & Business Solutions Husna Sheriff Manager, Database Louice Thomas Associate Manager, Database and Facilities

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Glenda Adjei Manager, Resource Development Becky Baek Senior Manager, Events Daniel Langley Manager, Events


*JA New York staff list as of November 1, 2010



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New York City 205 East 42nd Street Suite 203 New York, NY 10017 Telephone: 212.949.5269 Fax: 212.949.5262 Long Island 250 Willis Avenue Lower Level Roslyn Heights, NY 11577 Telephone: 516.625.9053 Fax: 516.625.9077 www.jany.org JA New York participates in the BBB Charity Seal Program, a symbol to donors that our organization has met the 20 Standards for Charity Accountability.

Junior Achievement of New York gratefully acknowledges the following supporters for their participation and work in creating this Annual Report: Design Fillit Communications www.fillitcomm.com Cover Photo Hiroko Masuike Photography Jacqueline Dolly Roberto Falck JA New York Photo Archives

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