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An industrial project

report
First year Bachelor of Business
Administration

The Project training


on

RIDDHI SIDDHI STEEL


(INDIA).
-: Prepared by :-
DELIWALA YASH K .

Guided by: Prof. SANJAY DOLAKIYA


Year : 2004-2005
Roll no. : 19
Seat no. :
Submitted to : Saurastra University
College : Vivekand college of managment
&
Science

GUIDED BY
Mr. SANJAY DHOLKIYA

SUBMITTED TO:-
SAURASTRA UNIVERSITY

Company certificate
College Certificate
This is to certify that yash k deliwala, a student of F
.Y.B.B.A. of vivekanand College of computer science&mangment
Saurashtra University has been carried out project work embodied in
this project report under my supervision and it is his own contribution.
Date:

Place: Rajkot

................................... …………………....

Prof sanjay dholakia


(Head of Department) (Principal)
DECLARATION

I, yash deliwala k. a student of F.Y.B.B.A. of . vivekanand


College of Commerce sciensc & managment B.B.A., Rajkot hereby
declare this project report which has been carried out successfully
under the guidance of Prof. sanjay dolakiya and staff members.

The project is based on the industrial visit to the riddhi siddhi


steel india situated at metoda G.I.D.C, Rajkot. I am further declaring
that this project report is not previously submitted to any college.

Place : RAJKOT
Date :
(YASH DELIWALA.K .)
Preface

In today’s modern world, Market is becoming more and more


competitive. In this crucial stage in order to sustain in market and
dominate it, it is very much important that all the resources must be
used economically and their use must be optimized. As such,
Management is making its need felt in each and every part of the world.
It is said that the art of Management is as old as human civilization.
“Management is an art of getting things done through other
people.”

B.B.A. is one such management course through which any


intellectual can acquire management knowledge through its principles
and practical application. As such without practical knowledge every
thing is useless. As such we are to prepare Project Report and take the
knowledge of working of these principles. Through this we come to
know the practical application of management principles which proves
to be very helpful in becoming a successful manager.
I believe that through this project report, all the above facts
would be satisfied. I believe that my work will be satisfying and will
fulfill the requirement of the university.

B.B.A. is course in which practical aspect is an important as


theoretical aspect. Primary aim of B.B.A. is to develop effective
managers and that require industrial training as practical aspect. The
growth of economy is depends upon skilled managers and B.B.A.
course fulfills this need. The practical studies give an idea to the
student about problem they have to face in the future of their
managerial life

I have taken visit at Riddhi Siddhi (india) All information


which is required for this report are collected by me and submitted to
the concern person of the company.

I have gone through and study each necessary information,


which is collected and presented in this report.
Acknowledgement

Through this acknowledgement I express my sincere gratitude


towards all the persons who have helped my directly or indirectly in the
preparation if this project. Without them my project work is not
possible.

First of all, I would like to acknowledge my sincere thanks to the


director of Riddhi siddhi steel (India) and all employees of company
for sparing their valuable time, personal guidance, valuable ideas, never
ending encouragement and willingness to be helpful whenever needed.

Signature
(
)
Index

Particular Page No.

1)GENRAL INFORMATION

2)PRODUCTION DEPARMENT
3)FINANCE DEPARTMENT

4) PERSONNEL DEPARTMENT

5)MARKETING DEPARMENT

6)FUTURE PLAN

7) SUGGESTION

8)BILLIOGRAPHY

9)PHOTO ALBUM
General

Information
General Information

Content:
1 .HISTORY
3 BIODATA OF COMPANY

4 Location of the company

5 Size and form of organization

6 LOCATION & SITE PREFERENCE

7 Time keeping system

8 OBJECTIVE

HISTORY

RIDDHI SIDDDHI Pvt. Ltd. Was started in 1995, in METODA


G.I.D.C. Mr. D.R. Patel and Mr. Paresh P. Patel have started RIDDHI
SIDDDHI. They have started RIDDHI SIDDDHI Pvt. Ltd. with
investment of Rs.0.01 crores. In beginning time of RIDDHI SIDHHI
(INDIA) They were producing only Tapered Roller Bearing.

Now a day because of great relation and superior quality


company produce many types of bearings and original equipment of
many vehicles. And today because of excellent performance they
have lots of satisfied customers in India .

There was tremendous progress of RIDDHI SIDDDHI. Ltd.


during 2004 to 1997. And they expand their business in OTHER
STATE.
BIO DATA OF COMPANY

Name of company : RIDDHI SIDDHI STEEL (INDIA).

Address : Plot No. G-1410-11-12,

METODA G .I .D.C ,

LODHIKA DIST

Rajkot .

Telephone No. : 91-02827 - 287229,287268

Fax No. : 91-02827-287324

E-mail : RIDDHI SIDHHI@YAHOO.com

Website :

Establishment year : 1995

Promoter : D.R. Patel,

Paresh P. Patel,

.,

Scale of industry : SMALL scale industry


Total employees : 17

Area of unit : 11,000 sq. ft.

Off day : MONDAY

Turn over : 0.9 crores

Bankers : H.D.F.C.

Auditor : A.C SHAH


Location Of The Company

Location of unit is most is most important factor for company.


Because company start all activity from location and growth and
development of any company is largely depend upon location.
Location must be selected after long thinking because it is lifelong
decision. Company has to consider following factors at time of
selecting location.
9 Easy availability of raw material
10 Transport facility
11 Cheap power and fuel
12 Cheap and skilled labours
13 Easy and cheap finance
14 State help
RIDDHI SIDDHI has ideal location. It is located in METODA
industrial area. Which is near to the highway and company can get
raw material, transport facility, power and fuel, labours, finance easily.
It is in G.I.D.C. area so that company can also get government help.
SIZE OF THE FIRM

According to the definition given by Government of India,


the size of the industry can be divided into three main types.
15 Small Scale Organisation
16 Medium Scale Organisation
17 Large Scale Organisation

If company’s investment in plant and machinery is more


than 3 crores, it is called large scale organisation.

The investment of “RIDDHI SIDDHI. Ltd.” in fixed assets is


of Rs. 140,000. Therefore, it is coming under the category of
SMALL scale organisation. It also uses manpower, electronic
machinery and having more than 17 workers.

Size And Form Of Organization

Size of Organization:

There are four size of business organization.


18 Small scale industry
19 Large scale industry
20 Giant scale industry
If starting investment of company is less than 1 crore then it is
consider as small scale industry. If it is 1 crore to 10 crores then it is
consider as middle scale industry. If it is 10 crores to 100 crores then
it is consider as large scale industry. If it is more than 100 crores then
it is consider as giant scale industry.
RIDDHI SIDDHI. was started with starting investment of 0.3
crores so that it is consider as small scale industry.

Form of Organization:
There are three type of organization.
21 Sole proprietorship
22 Partnership
23 company
RIDDHI SIDDHI Pvt. Ltd. is private limited company.

FORM OF ORGANISATION

According to the form of organisation, the organisation


can be divided as follows:
24 Private sector unit
25 Public sector unit
26 Joint sector unit
4 PATNERSHIP FIRM
5 CO OPERATIVE SOCIETY
In this firm, it is a PARTNERSHIP firm.
T yp es o f Org an is atio n

S o le P a rtne rs hip P u blic P riv ate C o-op e rative


pro prietors hip firm Se ctor Se ctor Org an is a tio n
firm
LOCATION AND
SITE PREFERENCE

The site of this unit is located , at METODA G.I.D.C.,


which is only 18 Kms. away from RAJKOT City. It IS
INDUSTRAIL zone with numbers of other units. It is a main
and most important part of industry has chosen very simple
and suitable location. It plays a vital role for location.
Time Keeping System

Time is most important for everyone. Time never stop for any
one we should use our time properly.

RIDDHI SIDDHI (INDIA) Ltd. believes that every work should be


done in time. It believes that work which is done after definite time
period. RIDDHI SIDDHI Pvt. Ltd. is very strict as far as time is
concern.

In Turbo Bearing Pvt. Ltd. there is card system. Everyone has


to write their entry time and leaved time. General shift of company is
as under.

Morning shift : 8:00 A.M. to 12:00P.M.


Recess : 12:00 P.M. to 2:00 P.M.
After noon shift: 2:00 P.M. to 6:00 P.M.
Night shift : 6:00 P.M. to 6:00 A.M.

Morning shift and after noon shift are compulsory. And night
shift is for over time. This system is quite helpful them to count wages
of employee.
Objective

Each and every organization has one common objective and


that is profit. RIDDHI SIDHHI (INDIA) Pvt. Ltd. has also the object of
profit but it is in reasonable proportion. Objectives of RIDDHI SIDDHI
Pvt. Ltd. are as under.

27 To get reasonable profit

28 Create more and more customers and satisfy them

29 Try to improve every next production

30 Maintain international standard


PRODUC
TION
DEPARTM
ENT

INDEX
Sr. No. TOPICS

1 Introduction

2 Organization Chart

3 Raw Material

4 Production Process

5 Product Information

6 List of Machineries

INTRODUCTION

Production is the integral part of the manufacturing unit. Production


is the initial and part most important part of manufacturing a product. If we
want to define in simple words we can say it is a process of converting
Raw materials in to the finished goods.

Production means creation of utilities and it covers all activities from


procurement, allocation, and utilization of resource such as labour, energy,
materials equipments and many price of the product is decided. So it is
necessary to have proper planning for the production process.

Mainly, RIDDHI SIDDHI does all the production by the help of


machines excluding packing. The machines mainly do starting from initial
stage to its last stage each and every activity. Each and every produce is
produced perfectly by taking a lot of care.

ORGANIZATION STRUCTURE
Managing Director

Factory Manager

Quality control Manager

Supervision for Assembly

Workers:

31 Managing Director: The head of the company who perform the work

of running properly and efficiently with the help of the other people in
the department.

32 Factory Manager: He is the person who inspects all the work done in

the factory.
33 Quality control Manager: He is the person who inspects the quality

of the product with the help of the worker in that department.

34 Supervision for Assembly: The crank pin is affixed in the connecting

rod so it is one type of assembly so there is another supervision


department who check the fitting of the crank pin in the connecting
rod.

35 Workers: They are the person who works under the orders given by

all the departmental head


RAW – MATERIAL

Raw Material is basic requirement of any factors or an industry. It


acts as a fuel, which is required to run the vehicle of production. Raw
material is an inseparable organ of production unit.

RIDDHI SIDDHI STEEL (INDIA) purchase raw material from the local
market or sometimes in the time of price rise in raw material, they buy from
outside the GUJARAT. THE RAW MATERIAL USED IS THE STEEL ,IRON
ETC

PRODUCTION
PROCESS

1)THE STEEL IS MELTED & POUR INTO THE VESSEL AND THEN
TURN INTO IT .

2)THE IT COOL DOWN AND GAVE THE SHAPE AS PER THE


DEMAND

3) THEN IT IS BEEN PACKED UNDER THE MARK OF COMPANY

Product Information

There are many products that riddhi siddhi steel


(india)produces.riddhi siddhi steel produces 70 to 80 items and all
are the different varieties of bearing & diyes . They are as
follows…….of different type &size.

01.Bike wheel bearing


02.car front wheel bearing
03.exavator bearing
04.pull bearing
05 down bearing

06.machinarybearing

LIST OF MACHINERIES
Machine used for production of connecting rod, crank pin and rocker
are as follows:-

36 Lathe Machine : - For turning the product

37 Heat treatment plant: - For hardening of product

38 Induction Hardening Machine: - for hardening of skin of product

39 Twist band machine: - for making connecting rod straight if it is

banded.
40 Grinding machine: - For face grinding of product

41 Baker machine : - For checking size of hole of connecting rod on

baker air gauge


42 Checking R.A.Value machine :- RA [ Roughness and Analysis]

value of connecting rod and crankpin is checked


43 Stamping machine :- It is used for stamping hologram of company
on finished product
44 Hardness tester machine: - For testing hardness of connecting rod

and crank pins.


45 CNC MACHINE FOR ACCURATE TURNING: - CNC machine

is fully automatic machine which is handled by the trained worker.


This machine totally automatic machine so due to this there is
accuracy in turning. This machine is used to manufacture connecting
rod. So that where big bore and small bore are machined on single
setting maintaining uniform center distance on all the pieces, with
high accuracy and finishing.

FINANCE
DEPARTMENT
INDEX

Sr. No. TOPICS

1 Introduction

2 SOURCE OF FINANCE

3 ORGANISATION STUCTURE

4 FINANCIAL PLANNING

5 CAPITALISATION
INTRODUCTION
“Finance is that administration area or set of
administrative functions in an organization which relate with
the arrangement of cash and credit, so that the organization
may have the means to carry out its objectives as satisfactorily
as possible.”

Finance is the life-blood of business. We need


finance for establishing, running and also for, the expansion of
organization. It is also needed for the production of goods and
services as well as their distribution. It is available in the form
of working capital or fixed capital. It can be for short term,
medium term or long term.

Financial management is that specialized function


of general management of finance and its effective utilization
for the achievement common goal of organization. It covers
functions of acquisition funds as well as its allocation the
main concern of a finance manager is the efficient and wise
allocation of funds for various uses. Thus, it is viewed as an
integral part of over-all management.
SOURCES OF FINANCE
“RIDDHI SIDDHI,” has not faced any financial problems
since its inception.

it has introduced innovative processes in the areas of inventory


management, Finance, Marketing and Research and Development.
As a result of which the groups dependency on working capital
assistance from commercial banks is virtually nil.
ORGANIZATION STRUCTURE
Organization structure finance department, structure of
finance department where the work is classified and divided is
performed by finance department. As we know finance is one of
the most essential element, all the areas are affected by financial
decisions like wages policy, inventory policy, labour policy, etc.

Here, finance manager is Mr. R patel B.O.D. takes all the financial
decisions with the help of finance manger. All the financial affairs
of every department are looked after by finance manager.
FINANCIAL PLANNING
Financial planning is done to perform financial activities in
order to achieve the basic objectives. A business is started with an
aim to earn maximum profit and that to with less input. Financial
planning is done so that the sufficient quantities of funds are used
wisely.

So far as riddhi siddhi Pvt. Ltd, is concerned, its financial


planning is so sound that it can achieve its long term and short
term objectives and it is also confident of staying ahead.
CAPITALISATION
“The term capitalization or the valuation of capital includes
the capital stock and debt.”
- A.S.DEWING

Capital is the most required thing for any business. Sufficient


quantity should be made available, not more or less. In both the
cases, no one else, but the company will be a loser. If we want a
successful business proper capitalization is necessary and a pre-
requisition. Capitalization includes both the ownership and
borrowed capital.

RIDDHI SIDDHI. Ltd, is completely a self-reliant company.


As mentioned earlier, dependency for working capital on
commercial banks is virtually nil.
CAPITAL STRUCTURE
ACC to Gerstenberg, “Capital structure or financial structure
of a company is the make-up or form or composition of
capitalization i.e. type of securities to be issued and the relative
proportion of each type of securities in the total capitalization. It also
includes loans, bonds, share issue reserve, etc.

Capital structure of RIDDHI SIDDHI. Ltd is perfectly


maintained. There is no shortage of capital as there are enough
capital resources whenever required. So, company has no problem
about capital structure.

PERSO

NNEL
DEPARTMENT

INDEX

SR.NO. NAME OF THE TOPIC. PAGE


NO.
1. Introduction.
2. Organizational Structure.
3. NUMBER OF EMPLOYES
4. RECRUTMENT &SELECTION
5. INDUCTION & PLACEMENT
6. TRANING&DEVELOPMENT
7. WAGES & SALALRYOF
ADMINSTRATION
8. PROMOTION &TRANSFER
POLICY
Introduction

“Personnel Management is the planning, organizing,


directing and controlling of the procurement, development,
compensation, integration, maintenance, and separation of human
resources to the end that individual, organizational, and societal
objectives are accomplished.” It concentrates on the human
activities element of general management. It is concerned
primarily with manpower resource.

Personnel management is the direction and co-


ordination of human relations in the business organization, thereby
obtaining maximum production with minimum of physical and
mental effort, stress and strain on the individual workers and group
of workers and without sacrificing the genuine well-being of the
employees.

“Personnel Management is the recruitment, selection,


development, utilization of and accommodation to human
resources by organizations. The human resources of organization
consist of all individuals regardless of their role, who are engaged
in any of the organizations activities.”

In other words, it covers all levels of personnel’s,


including blue-collared employees (craftsmen, foremen, Operators
and labourers), and white-collared employees (professional,
technical and kindred workers, managers, officials, and
proprietors, clerical workers and sales workers).

The objective of personnel management is to attain


maximum individual development, desirable work atmosphere and
inter-personal relations, and effective moulding of human
resources as contrasted with physical resources. The essence of
personnel management is the understanding of people at work and
on the basis of the knowledge, formulating personnel policies of
the enterprise. The methods, tools and techniques designed to
secure enthusiastic participation of labour constitute the subject
matter of study in personnel administration.

A manager’s job at any level of hierarchy of an


organization is people and not production. He himself cannot
produce. He gets things done through the people. The function of
management is to manage (1) Managers, (2) Workers and (3) the
work. Management is mostly interested in the optimum utilization
of human capital- managers and workers.
Accordingly, at RIDDHI SIDDHI Pvt. Ltd. the helm of
management is based on collective responsibilities which are
reinforced by individual hard-work and dedication by the team of
professional personnel.

Staff members at RIDDHI SIDDJHIPvt. Ltd. are given


full responsibility and liberty to express their ideas on any part of
the production. As a result all members related with organizational
management or production procedures and marketing are whole
heartedly involved in the work resulting into a perfect result.

Dedicated responsible co-operative working to achieve


the goal of success is the theme at RIDDHI SIDDHI
Pvt. Ltd.

Organizational Structure
The above chart shows that RIDDHI SIDDHI Pvt. Ltd.
follows line organization structure as authority depends from the
top of hierarchy to its bottom level and responsibility runs from
bottom level to the top of hierarchy.

Number of Employees

The numbers of employees engaged in


different sectors of the company are as follows: -

Area Staff/Supervis Operators Worke Total


ors rs Persons
Production 1 2 4 7
Quality 2 0 2 4
Control
Engineering 2 0 0
Personnel & 2 0 0 2
Administrati
on
Storage & 2 0 2 4
Distribution
Office Staff 1 - - 1

Recruitment & Selection

Recruitment forms the first stage in the process which


continues with selection and ceases with the placement of the
candidate. Recruiting is the discovering of potential applicants for
actual or anticipated organizational vacancies. In other words, it is
a ‘linking activity’ bringing together those with jobs and those
seeking jobs.
“Recruitment is a process to discover the sources of
manpower to meet the requirements of the staffing schedule and to
employ effective measures for attracting that manpower in
adequate numbers to facilitate effective selection of an efficient
working force.” Accordingly, the purpose of recruitment is to
locate sources of manpower to meet job requirements and job
specifications.

Recruitment has been regarded as the most important


function of personnel administration, because unless the right type
of people are hired, even the best plans, organization charts and
control systems would not do much good.

In RIDDHI SIDDHI Pvt. Ltd. for workers they select


and recruit them through recognition. And mostly the workers are
available to work whenever there is a vacancy.

For administrative and office staff the company selects


and recruits the candidate through training under the other senior
staff members.

Induction & Placement

Induction is a technique by which a new employee is


rehabilitated into the changed surroundings and introduced to the
practices, policies and purposes of the organization. In other
words, it is a welcoming process- the idea is to welcome a
newcomer, make him feel at home and generate in him a feeling
that his own job, however small, is meaningful and has
significance as a part of the total organization.
Once an offer of employment has been extended and
accepted, the final stage in procurement function is concluded,
namely that of placement of the individual on the new job and
orienting him to the organization.

“Placement” may be defined as the “the determination


of the job to which an accepted candidate is to be assigned, and his
assignment to that job. It is a matching of what the supervisor has
reason to think he can do with the job demands and job
requirements and what he offers in the form of the pay roll,
companionship with others, promotional possibilities, etc. A proper
placement of a worker reduces employee turnover, absenteeism
and accident rates, and improves morale.

At RIDDHI SIDDHIPvt. Ltd. there is no such formal


induction and placement program carried out by their officials.

Training & Development

Training is a process of learning a sequence of


programmed behaviour. It is application of knowledge. It gives
people an awareness of the rules & procedures to guide their
behaviour. It attempts to improve their performance on the current
job or prepare them for an intended job. Basic Purposes of
Training is to Increase Productivity.
“Training can help employees increase their level of
performance on their present assignment. Increased human
performance often directly leads to increased operational
productivity and increased company profit.”

“Increased performance and productivity, because of


training, are most evident on the part of new employees who are
not yet fully aware of the most efficient and effective ways of
performing their jobs.”

Training’s main goal is to induce a suitable change in


the individual concerned. After ascertaining the individual’s
potential, training must be provided not only for doing the present
job but also for acquiring the desirable extra skill or knowledge for
filling higher jobs. Inexperience employees can be taught to
operate any unfamiliar equipment. Persons raised to supervisory
levels can be taught how to plan and control the work of their units
and help their subordinates.

In RIDDHI SIDDHI Pvt. Ltd. gives training to its


employees according to the job required from them. They mostly
train their employees as per on job training.

Promotion & Transfer Policy

Promotion is generally meant the assignment of a


position of higher responsibility to an individual. Promotion can be
used as a recruitment source for higher positions. This would
encourage the existing employees, providing them with motivation
and at the same time opening a source of recruitment at the lower
end of the hierarchy for outsiders.
A lateral movement of an employee, not involving
promotion of demotion is described as a transfer. A transfer
therefore does not involve a material change in responsibility. As
in case of promotions, transfers are utilized to place employees in
positions where they are likely to be more effective or where they
are likely to get greats job satisfactions.

In RIDDHI SIDDHI Pvt. Ltd. the employees are given


promotion and transfer on the basis of performance and skills.

There are no frequent transfers of the employees.


Transfers are mainly internal. Employees are transferred from one
department to other.

Promotion of the employees is based on their


performance and skills.

Wages & Salary Administration

“Wage & Salary Administration refers to the


establishment and implementation of sound policies and practices
of employee compensation. It includes such areas as job
evaluation, surveys of wage and salaries, analysis or relevant
organizational problems, development and maintenance of wage
structure, establishing rules for administering adjustments,
supplementary payments, control of compensation costs and other
related items.”
If the wages to a worker are getting on work done then
it is calculated as below: - A worker’s earnings can be calculated
on the basis of the following formula: -

WE=NR,

Where WE is the worker’s earning, N stands for the


number of pieces produced and R for the rate per piece.

Payment made to labour is generally referred to as


wages. Money paid periodically to persons whose output cannot be
easily measured, such as clerical staff as well as supervisory and
managerial staff is referred to generally as salaries. Salaries are
thus paid on a monthly basis and at times the element of incentive
is introduced in the form of commission.

Wages can be paid according to two systems. These


systems are:

46Time or Day Wage System.


47The Piece-wage System.

Salaries are always paid at the end of a particular


period. Mostly salaries are paid at the end of one month.

In RIDDHI SIDDHI Pvt. Ltd. the wages and salary


administration is done in the following manner.

48Labourers are given salary. Friday is an off day for labourers


& other staff members.
49All the staff members are also paid on monthly basis. The
company also gives salary increment every year on the basis
of performance and dedicated participation in the work.
Marketing
Department
Content:
50Introduction

51 Organization chart

52Advertisement

53Channel of distribution

54International marketing

55Market share & competitors

56Pricing policy

57Sales promotion
Introduction

Marketing is nothing but to try to people make aware about


our product. Marketing is social and managerial process by which
individual and groups obtain what they need through marketing.

The American marketing association offers the following


definition. “Marketing is the process of planning and executing
the conception, pricing, promotion and distribution of ideas, goods
and services to create exchange that satisfy individual and
organizational goals.”

The marketing management represents the functional areas of


business management for the flow of goods and services from
producer to consumer. It looks after marketing system of the
enterprise. Marketing management performs all managerial
functions in the field of marketing.

Marketing management is the art and science of choosing target


market and getting, keeping and growing customers through
creating, delivering and communicating superior customer value.
Organization Chart

Advertisement

Advertisement is tool by which sale can be increased it is in


paid up form. Advertisement is differs from business to business.
But it is inseparable part of the business. Advertisement is one way
communication between the producer and consumer. Now a day
news paper, radio, television, hoarding etc. are media of
advertisement.
RIDDHI SIDDHI. uses news paper, business magazine, hoarding
as media of advertisement. They are very conscious as far as
marketing is concert. They Spend more than 9O THOUSAND for
advertisement purpose.
Channel Of Distribution

The company can not sale its goods directly to the customers,
they need to create a channel to distribute goods to the customers,
and this channel is known as channel of distribution or market
channel. It is set of interdependent organizations involved in the
process of making product or service available for use or
consumption.

Marketing channel performs the work of moving goods of


moving goods from producer to consumers. It overcomes the time,
place and possession gaps that separate goods and services from
those who needed or want them.

RIDDHI SIDHHI. follows the following distribution channel


to distribute goods to the customers.

Manufacturer

Dealers

Retailers
Customers

International Marketing

RIDDHI SIDDHI. Ltd. has satisfied customer in India as


well as in International Market. They sales the product in many
countries like.

58U.K.
59U.A.E.
60SPAIN
61 EGYPT
62KOREA
And in many more countries.
Market Share And Competitors

Market Share:
Market share means the proportion of sale of company’s
goods, out of whole sale of same goods in a country, state or city.

In total sale of bearing market, sale of RIDDHI SIDHHI


Bearing is more than 0. 7% , means company have 0.7% market
share in bearing market.

Competitors:
In the market there are many companies which are producing
same kind of goods. These companies are known as competitors of
particular company.

In case of RIDDHI SIDHHI Pvt. Ltd. There are many


competitors bearing in the market like
1)TORBO BEARING
2) ABX BEARING
3) ABC BEARING
Pricing Policy

Price is most important factor in a company;


company should sale their goods at that price which includes all
expenses and reasonable profit. RIDDHI SIDDHI Pvt. Ltd.
includes following cost for decide the price of product.

63Raw Material Cost:


RIDDHI SIDDHI Pvt. Ltd. includes cost of raw
material in the price. They use steal as a raw material and cost
of steal are included in price of bearing.

64Process Cost:
In process cost RIDDHI SIDDHI Pvt. Ltd. includes
electricity expenses, machinery exp. Wages exp. Etc.

65Marketing Cost:
Expenses which are done for the marketing or m
selling are to be included in marketing cost. Like, advertisement
expenses, transport expenses and other selling expenses.

66Administration Cost:
Office expenses like telephone bill, stationery expenses
etc. are to be included in administration cost.

Sales Promotion

Sales promotion means to efforts to increase the sale. It is


necessary today to increase the sale. It is part of marketing. In short
it is extra facilities given to the customers, dealers, and salesman.
RIDDHI SIDDHI.PVT Ltd. gives different schemes to the
customers and they give bearing in various weight, price, and size
to increase the customers and because of their efforts their sales
was increased in last years.

Details of Sale

2002-03 32,06,620
2003-04 44,87,520
2004-05 77,68,370
FUTURE PLANS
The future plan of the company is diversification of the industry

for bearing such as truck bearing, juicerbearing.

And they are going to manufacture a china space model, which

will be the India’s first manufacturing product, which is not firstly

prepared by any one. They are going to manufacture a new model of

bearing whose shape will be square shaped. The product will be

made from the same plant, only machinery should be bought.


SUGGESTIONS
67 Due to globalization competition has increased. In the

cut-throat competition of modern world, in order to become

the market leader of bearing. “riddhi siddhi pvt ltd.” should

advertise their products.

68 The unit should try to give best service after sales and

improve more and more quality of stove. Also should try

taking minimum price of product to customer. They should try

to appoint more authorized dealer.

69 The unit should increase the number of their salesmen so

that they can get more customer through advertisement of

salesmen.
CONCLUSION
The excitement of BEARING MANUFACTURING industry

training was a unique experience for me.

These units made me aware of the working and managing

structure production procedures, marketing structure etc. The H.O.

marketing structure of this firm has guided me through out the

training. Every work in this firm very co-operative and helped me a

lot in completing this project work.


BIBLIOGRAPHY
(1) Marketing Management - Philip Kotler

(2) Finance Management - I. M. Pandey

(3) Personnel Management - C.B. Mamoriya

PHOTO
ALBUM OF
THE
PROJECT

the below photo r taken during site visit