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Continued growth in the LCD monitor and production of LCD monitors with
segment is sustaining China’s computer screens 19in and bigger. *OUIJTSFQPSU
monitor industry. Driving both • CRT types will continue to be …JOEFQUIDPNQBOZQSP¾MFT
product development and manufacture, available but output will steadily …UPQTFMMJOHFYQPSUQSPEVDUT
this sector is expected to retain its decline in coming months as …4VQQMJFSEFNPHSBQIJDT
dominance of the mainstream supply companies emphasize LCD models.
…4VQQMJFSTVSWFZ
for years to come. • Makers concentrate on OEM and
…*OEVTUSZTUBUJTUJDTDIBSUT
Leveraging their core advantages ODM business, although a growing
of light weight, compact housings number of companies are establishing
and energy-saving features, LCD their own brands.
models accounted for 73 percent of • To boost overseas business, .&5)0%0-0(:
the country’s PC monitor exports in suppliers are targeting new markets To produce this report, Global
the first 10 months of 2008 with 92.8 such as Africa while continuing Sources surveyed a wide range of
million units shipped. Meanwhile, expansions in Europe and Asia. suppliers. Rather than focus simply on
the volume of CRT variants that went • Several will be reducing high-profile makers, we compiled a
to overseas clients reached only 34.8 shipments to the US or concentrating representative sample of large, midsize
million during the same period. The on long-term clients there. and emerging manufacturers. All
former’s share of the market will • Product development initiatives profiled companies are export-oriented
remain on an upward trend as makers are moving toward additional TV and professional suppliers that may or may
expand selections in coming months. multimedia capability and enhanced not be clients of Global Sources.
China’s emphasis on LCD monitors housing designs. The selection of suppliers is designed
reflects worldwide trends. Data from • In addition to reducing power to reflect the composition of the
iSuppli indicates global production of consumption, some makers will industry in China in terms of geographic
such models topped 34 billion units in be adding HDMI or DisplayPort spread, business type and company
2008. Output of CRT units hit only connectivity. ownership.
4 billion, according to DisplaySearch. • Manufacturers are planning to For in-depth company profiles,
Although companies face increase capital expenditure in months our research teams interviewed senior
slackening sales due to the current ahead, with the majority eyeing a 20 executives and export managers who
economic climate, many are confident to 50 percent adjustment. discussed their recent performance and
export business will continue growing • Price competition is one of the provided price, R&D, production and
this year. More than half of the major challenges that companies export forecasts for the next 12 months.
suppliers in this report project an in this industry face. Fluctuating The interviews were done in person, by
upturn of 10 to 20 percent. material costs exacerbate the situation phone or e-mail.
While some will concentrate on for many suppliers. In each case, companies were
domestic clients to reduce dependence required to answer specific questions
on overseas markets, a rising number This report covers LCD and CRT designed to verify their manufacturing
of makers are exploring new areas to monitors. The supplier survey was and export credentials, including their
expand buyer reach in step with efforts conducted on manufacturers of these production and export statistics, and
to bolster foreign trade. They will be products. The Industry Overview a breakdown of exports by product
broadening product lineups, shortening section discusses developments in the type and market. Our production
development periods and decreasing different sectors, including makers’ checklist details the product-specific
defect rates. These strategies will be strategies to survive current market manufacturing capability of each
complemented by sustained R&D challenges. It also mentions key supplier.
initiatives and cost-management trends and R&D priorities in coming All profiled suppliers participated
programs. months. in a survey designed to provide insight
The main manufacturing centers into product and price trends, and
The following are some of the key for computer monitors in China are challenges facing the industry. All
trends in China’s computer monitor the provinces of Guangdong and survey questions are single choice.
industry: Jiangsu, in particular the cities of Results were calculated based on the
• Rising supply of larger LCD Shenzhen and Dongguan in the former actual number of valid responses to
panels will boost the development and Kunshan and Suzhou in Jiangsu. each question.

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China’s computer monitor industry is growing supply of panels and other 4VQQMJFSTVNNBSZ 
riding on sustained momentum in the components will likewise stimulate 4VQQMJFSTTVSWFZFE 
LCD sector, which has been driving production. &YQPSUTBMFT NO
product development and manufacture Much of the upturn will happen &YQPSUSBUJP 
in recent years. in the LCD monitor segment, whose 0&.CVTJOFTT 
The segment is expected to continue market share is forecast to continue $BQBDJUZVUJMJ[FE 
leading the mainstream, while CRT climbing. The line accounted for "OOVBM3%TQFOEJOH NO
types will remain on the back burner 73 percent of China’s exports from 'VMMUJNFFNQMPZFFT  
of makers’ R&D priorities. Although January to October 2008 with %BUB"MMTVSWFZFETVQQMJFST
several suppliers carry this variant to 92.8 million units shipped, based on
meet demand in emerging markets customs data. CRT models took up the 0WFSDPNJOHJOEVTUSZIVSEMFT
in Africa, the Middle East, Asia and rest with 34.8 million. One of the major challenges makers
Central and South America, output Outbound shipments of LCD face is slackening sales, particularly in
will not likely rise significantly in monitors rose 5 percent from January the US. Many project that narrowing
months ahead. to August 2008. The growth rate is margins could push smaller players
Companies have a generally slower than previous years but is still out of the line and further thin China’s
optimistic outlook despite the indicative of positive movement as already shrinking manufacturing base.
downturn in the overall computer opposed to the CRT sector. Overseas To boost revenue and stay afloat,
industry. According to market research trade of the latter during the same more companies are exploring other
firm Gartner, global PC shipments period reached 29 million units, a drop markets. They are setting their sights
totaled 67.2 million units in 1Q09, of 61 percent from 2007. on new areas such as Africa while
a 6.5 percent decline from the same Trends in China’s computer monitor expanding reach in Europe and Asia.
period last year. Even so, makers in segment reflect the global market. These are establishing branch offices in
China are confident sales will rebound Worldwide production of LCD types target destinations to facilitate overseas
in the months nearing the Christmas topped 34 billion units in 2008, trade. Some are planning to reduce
season and boost overall margins. according to market research and shipments to the US or concentrate
Momentum will also come consulting firm iSuppli. Data from on long-term clients there instead of
from decreasing prices and DisplaySearch indicates output of widening buyer base.
expanding selections. Reductions in CRT models totaled only 4 billion Still others, especially small and
manufacturing costs resulting from the last year. midsize operations, are boosting

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China Greatwall supplies LCD and The company conducts production 1SP¾MF
CRT monitors, which collectively in two factories in Guangdong
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account for 73 percent of the province with a total area of
company’s total sales. Revenue from 28,000sqm. Operations comply with VOJUTNUI
the line totaled $378 million in 2008. ISO 9001:2000 and ISO 14001. The
Nearly half of sales came from monthly capacity is 500,000 units but $BQBDJUZ  
exports. The suppplier ships 120,000 output currently averages 300,000
units to North America, the EU, computer monitors a month.
non-EU countries, the Asia-Pacific China Greatwall assigns 50 of its
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region and the Middle East a month. 4,068 employees to R&D. An 80-
Africa and Central and South America member team is in charge of QC.
will be its main target markets in 2009. The company plans to increase
ODM clients absorb 90 percent annual capital expenditure by &YQPSUT  
of shipments, and the rest carry the 50 percent. It expects export sales to
maker’s brand. grow by more than 20 percent in 2009.

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