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Master of Business Administration- MBA Semester 3

MB0034– Research Methodology - 3 Credits

Assignment Set- 1 (60 Marks)

Q1. What do you mean by research? Explain its significance in social and business

Ans. Research simply means a search for facts – answers to questions and solutions to
problems. It is a purposive investigation. It is an organized inquiry. It seeks to find
explanations to unexplained phenomenon to clarify the doubtful facts and to correct the
misconceived facts.

The search for facts may be made through either :

• Arbitrary (or unscientific) method : It’s a method of

seeking answers to question consists of imagination,
opinion, blind belief or impression. E.g. it was
believed that the shape of the earth was flat; a big
snake swallows sun or moon causing solar or lunar
eclipse. It is subjective; the finding will vary from
person to person depending on his impression or
imagination. It is vague and inaccurate.


• Scientific Method : this is a systematic rational

approach to seeking facts. It eliminates the
drawbacks of the arbitrary method. It is objective
precise and arrives at conclusions on the basis of
verifiable evidences.

Therefore, search of facts should be made by scientific method neither than by arbitrary
method. Then only we may get verifiable and accurate facts. Hence research is a systematic
and logical study of an issue or problem or phenomenon through scientific method.

Young defines Research as “a scientific undertaking which, by means of logical and

systematic techniques, aims to :

(a) Discover of new facts or verify and test old facts.

(b) Analyze their sequences, interrelationships and casual explanations.

(c) Develop new scientific tools, concepts and theories which would facilitate reliable
and valid study of human behavior.

(d) Kerlinger defines research as a “systematic, controlled, empirical and critical

investigation of hypothetical propositions about the presumed relations among natural

Significance of Research in Social and Business Sciences.

According to a famous Hudson Maxim, “All progress is born of inquiry. Doubt is often
better that overconfidence, for it leads to inquiry, and inquiry leads to invention”. It brings out
the significance of research, increased amounts of which makes progress possible. Research
encourages scientific and inductive thinking, besides promoting the development of logical
habits of thinking and Organisation.

The role of research in applied economics in the context of an economy or business is

greatly increasing in modern times. The increasingly complex nature of government and
business has realized the use of research in solving operation problems research assumes
significant role in formulation of economic policy, for both the government policies of an
economic system. Government budget formulation, for example, depends particularly on the
analysis of needs and desires of the people, and the availability of revenues, which requires
research. Research helps to formulate alternative policies, in addition to examining the
consequences of these alternatives. Thus, research also facilitates the decision making of
policy-makers, although in itself it is not a part of research. In the process, research also helps
in the proper allocation of a country’s scare resources. Research is also necessary for
collection information on the social and economic structure of an economy to understand the
process of change occurring in the country. Collection of statistical information though not a
routine task, involves various research problems. Therefore, large staff of research technicians
or experts is engaged by the government these days to undertake this work. Thus, research as
a tool of government economic policy formulation involves three distinct stages of operation
which are as follows :

• Investigation of economic structure through continual

compilation of facts.
• Diagnosis of events that are taking place and the
analysis of the forces underlying them: and
• The prognosis, i.e, the prediction of future

Research also assumes a significant role in solving various operational and planning
problems associated with business and industry. In several ways, operations research, market
research, and motivations research are vital and their results assist in taking business
decisions. Market research is refers to the investigation of the structure and development of a
market for the formulation of efficient policies relating to purchases, production and sales.
Operational research relates to the application of logical, mathematical, and analytical
techniques to find solution to business problems such as cost minimization or profit
maximization, or the optimization problems. Motivational research helps to determine why
people behave in the manner they do with respect to market characteristics. More specifically,
it is concerned with the analyzing the motivations underlying consumer behavior. All these
researches are very useful for business and industry, which are responsible for business
decision making.

Research is equally important to social scientist for analyzing social relationships and
seeking explanations to various social problems. It gives intellectual satisfaction of knowing
things for the sake of knowledge. It also possesses practical utility for the social scientist to
gain knowledge so as to be able to do something better or in a more efficient manner. This,
research in social sciences is concerned with both knowledge for its own sake, and knowledge
for what it can contribute to solve practical problems.

Q2. What is meant by research problem? And what are the characteristics of a good
research problem?

Ans. Research really begins when the researcher experiences some difficulty, i.e., a problem
demanding a solution within the subject are of his discipline. This general area of interest,
however, defines only the range of subject-matter within which the researcher would see and
pose a specific problem for research. Personal values play an important role in the selection of
a topic for research. Social conditions do often shape the preference of investigators in a
subtle and imperceptible way.

The formulation of the topic into a research problem is, really speaking the first step in a
scientific enquiry. A problem in simple words is some difficulty experienced by the researcher
in a theoretical or practical situation. Solving this difficulty is the task of research.

RL Ackoffs analysis affords considerable guidance in identifying problem for research.

He visualizes five components of a problem.
• Research-consumer : There must be an individual or a group which experiences some
• Research-consumer’s Objectives : The research-consumer must have available,
alternative means for achieving the objectives he desires.
• Alternative Means to Meet the Objectives : The research-consumer must have
available, alternative means for achieving the objectives he desires.
• Doubt in Regard to Selection of Alternatives : The existence of alternative courses of
action is not enough ; in order to experience a problem, the research consumer must
have some doubt as to which alternative to select.
• There must be One or More Environments to which the Difficulty or Problem
Pertains : A change in environment may produce or remote a problem. A research-
consumer may have doubts as to which will be the most efficient means in one
environment but would have no such double in another.

Characteristics of a Good Research Problem

Horton and Hunt have given following characteristics of scientific research :

1. Verifiable evidence : That is factual observations which other observers can see
and check.

2. Accuracy : That is describing what really exists. It means truth or correctness of

a statement or describing things exactly as they are and avoiding jumping to
unwarranted conclusions either by exaggeration or fantasizing.

3. Precision : That is making it as exact as necessary, or giving exact number of

measurement. This avoids colorful literature and vague meanings.

4. Systematization : That is attempting to find all the relevant data, or collecting

date in a systematic and organized way so that the conclusions drawn are reliable. Data
based on casual recollections are generally incomplete and give unreliable judgments
and conclusions.

5. Objectivity : That is free being from all biases and vested interests. It means
observation is unaffected by the observer’s values, beliefs and preferences to the extent
possible and he is able to see and accept facts as they are, not as he might wish them
to be.
6. Recording : That is jotting down complete details as quickly as possible. Since
human memory is fallible, all data collected are recorded.

7. Controlling conditions : That is controlling all variables except one and then
attempting to examine what happens when that variable is varied. This is the basic
technique in all scientific experimentation – allowing one variable to vary while holding
all other variable constant.

Q 3. What is hypothesis? Examine the procedures for testing hypothesis.

Ans. A hypothesis is an assumption about relations between variables. It is a tentative

explanation of the research problem or a guess about the research outcome. Before starting
the research, the researcher has a rather general, diffused, even confused notion of the
problem. It may take long time for the researcher to say what questions he had been seeking
answers to. Hence, an adequate statement about the research problem is very important. What
is a good problem statement? It is an interrogative statement that asks: what relationship exists
between two or more variables? It then further asks questions like: Is A related to B or not?
How are A and B related to C? Is A related to B under conditions X and Y? Proposing a
statement pertaining to relationship between A and B is called a hypothesis

According to Theodorson and Theodorson, “a hypothesis is a tentative statement

asserting a relationship between certain facts. Kerlinger describes it as “a conjectural statement
of the relationship between two or more variables”. Black and Champion have described it as
“a tentative statement about something, the validity of which is usually unknown”. This
statement is intended to be tested empirically and is either verified or rejected. It the statement
is not sufficiently established, it is not considered a scientific law. In other words, a hypothesis
carries clear implications for testing the stated relationship, i.e., it contains variables that are
measurable and specifying how they are related. A statement that lacks variables or that does
not explain how the variables are related to each other is no hypothesis in scientific sense.

Procedures for Testing Hypothesis

To test a hypothesis means to tell (on the basis of the data researcher has collected)
whether or not the hypothesis seems to be valid. In hypothesis testing the main question is:
whether the null hypothesis or not to accept the null hypothesis? Procedure for hypothesis
testing refers to all those steps that we undertake for making a choice between the two actions
i.e., rejection and acceptance of a null hypothesis. The various steps involved in hypothesis
testing are stated below:

Making a Formal Statement

The step consists in making a formal statement of the null hypothesis (Ho) and also of
the alternative hypothesis (Ha). This means that hypothesis should clearly state, considering
the nature of the research problem. For instance, Mr. Mohan of the Civil Engineering
Department wants to test the load bearing capacity of an old bridge which must be more than
10 tons, in that case he can state his hypothesis as under:
Null hypothesis HO: µ =10 tons
Alternative hypothesis Ha: µ >10 tons
Take another example. The average score in an aptitude test administered at the national level
is 80. To evaluate a state’s education system, the average score of 100 of the state’s students
selected on the random basis was 75. The state wants to know if there is a significance
difference between the local scores and the national scores. In such a situation the hypothesis
may be state as under:

Null hypothesis HO: µ =80

Alternative hypothesis Ha: µ ≠ 80

The formulation of hypothesis is an important step which must be accomplished with due
care in accordance with the object and nature of the problem under consideration. It also
indicates whether we should use a tailed test or a two tailed test. If H a is of the type greater
than, we use alone tailed test, but when H a is of the type “whether greater or smaller” then we
use a two-tailed test.

Selecting a Significant Level

The hypothesis is tested on a pre-determined level of significance and such the same
should have specified. Generally, in practice, either 5% level or 1% level is adopted for the
purpose. The factors that affect the level of significance are:
• The magnitude of the difference between sample ;
• The size of the sample;
• The variability of measurements within samples;
• Whether the hypothesis is directional or non – directional (A directional hypothesis is
one which predicts the direction of the difference between, say, means). In brief, the
level of significance must be adequate in the context of the purpose and nature of

Deciding the Distribution to Use

After deciding the level of significance, the next step in hypothesis testing is to determine
the appropriate sampling distribution. The choice generally remains between distribution and
the t distribution. The rules for selecting the correct distribution are similar to those which we
have stated earlier in the context of estimation.

Selecting A Random Sample & Computing An Appropriate Value

Another step is to select a random sample(S) and compute an appropriate value from
the sample data concerning the test statistic utilizing the relevant distribution. In other words,
draw a sample to furnish empirical data.

Calculation of the Probability

One has then to calculate the probability that the sample result would diverge as widely
as it has from expectations, if the null hypothesis were in fact true.

Comparing the Probability

Yet another step consists in comparing the probability thus calculated with
the specified value for α, the significance level. If the calculated probability is equal
to smaller than α value in case of one tailed test (and α/2 in case of two-tailed test),
then reject the null hypothesis (i.e. accept the alternative hypothesis), but if the probability is
greater then accept the null hypothesis. In case we reject H0 we run a risk of (at most level of
significance) committing an error of type I, but if we accept H 0, then we run some risk of
committing error type II.
Flow Diagram for Testing Hypothesis

committing type II


Q4. Write an essay on the need for research design and explain the principles of
experimental designs.

Ans. The need for the methodologically designed research:

(a) In many a research inquiry, the researcher has no idea as to how accurate the
results of his study ought to be in order to be useful. Where such is the case, the
researcher has to determine how much inaccuracy may be tolerated. In a quite few
cases he may be in a position to know how much inaccuracy his method of research will
produce. In either case he should design his research if he wants to assure himself of
useful results.

(b) In many research projects, the time consumed in trying to ascertain what the data
mean after they have been collected is much greater than the time taken to design a
research which yields data whose meaning is known as they are collected.

(c) The idealized design is concerned with specifying the optimum research
procedure that could be followed were there no practical restrictions.

Characteristics of a Good Research Design

1. It is a series of guide posts to keep one going in the right direction.

2. It reduces wastage of time and cost.

3. It encourages co-ordination and effective organization.

4. It is a tentative plan which undergoes modifications, as circumstances demand,

when the study progresses, new aspects, new conditions and new relationships come to
light and insight into the study deepens.

5. It has to be geared to the availability of data and the cooperation of the


6. It has also to be kept within the manageable limits

Principles of Experimental Designs

Professor Fisher has enumerated three principles of experimental designs:

1. The principle of replication: The experiment should be reaped more than once.
Thus, each treatment is applied in many experimental units instead of one. By doing so,
the statistical accuracy of the experiments is increased. For example, suppose we are to
examine the effect of two varieties of rice. For this purpose we may divide the field into
two parts and grow one variety in one part and the other variety in the other part. We
can compare the yield of the two parts and draw conclusion on that basis. But if we are
to apply the principle of replication to this experiment, then we first divide the field into
several parts, grow one variety in half of these parts and the other variety in the
remaining parts. We can collect the data yield of the two varieties and draw conclusion
by comparing the same. The result so obtained will be more reliable in comparison to
the conclusion we draw without applying the principle of replication. The entire
experiment can even be repeated several times for better results. Consequently
replication does not present any difficulty, but computationally it does. However, it
should be remembered that replication is introduced in order to increase the precision of
a study; that is to say, to increase the accuracy with which the main effects and
interactions can be estimated.

2. The principle of randomization: It provides protection, when we conduct an

experiment, against the effect of extraneous factors by randomization. In other words,
this principle indicates that we should design or plan the ‘experiment in such a way that
the variations caused by extraneous factors can all be combined under the general
heading of “chance”. For instance if we grow one variety of rice say in the first half of the
parts of a field and the other variety is grown in the other half, then it is just possible that
the soil fertility may be different in the first half in comparison to the other half. If this is
so, our results would not be realistic. In such a situation, we may assign the variety of
rice to be grown in different parts of the field on the basis of some random sampling
technique i.e., we may apply randomization principle and protect ourselves against the
effects of extraneous factors. As such, through the application of the principle of
randomization, we can have a better estimate of the experimental error.
3. Principle of local control: It is another important principle of experimental
designs. Under it the extraneous factors, the known source of variability, is made to vary
deliberately over as wide a range as necessary and this needs to be done in such a way
that the variability it causes can be measured and hence eliminated from the
experimental error. This means that we should plan the experiment in a manner that we
can perform a two-way analysis of variance, in which the total variability of the data is
divided into three components attributed to treatments, the extraneous factor and
experimental error. In other words, according to the principle of local control, we first
divide the field into several homogeneous parts, known as blocks, and then each such
block is divided into parts equal to the number of treatments. Then the treatments are
randomly assigned to these parts of a block. In general, blocks are the levels at which
we hold an extraneous factors fixed, so that we can measure its contribution to the
variability of the data by means of a two-way analysis of variance. In brief, through the
principle of local control we can eliminate the variability due to extraneous factors from
the experimental error.

Q5. Distinguish between primary and secondary of data collection. Explain the
features, uses, advantages and limitations of secondary data. Which is the best way of
collecting the data for research “Primary or secondary”. Support your answer.

Ans. Meaning and Importance of Data :The search for answers to research questions is
called collection of data. Data are facts, and other relevant materials, past and present, serving
as bases for study and analyses. The data needed for a social science research may be
broadly classified into (a) Data pertaining to human beings, (b) Data relating to organization
and (c) Data pertaining to territorial areas.
The data serve as the bases or raw materials for analysis. Without an analysis of factual
data, no specific inferences can be drawn on the questions under study. Inferences based on
imagination or guess work cannot provide correct answers to research questions. The
relevance, adequacy and reliability of data determine the quality of the findings of a study.
Data form the basis for testing the hypothesis formulated in a study. Data also provide
the facts and figures required for constructing measurement scales and tables, which are
analyzed with statistical techniques. Inferences on the results of statistical analysis and tests of
significance provide the answers to research questions. Thus, the scientific process of
measurements, analysis, testing and inferences depends on the availability of relevant data
and their accuracy. Hence, the importance of data for any research studies.
The sources of data may be classified into (a) primary sources and (b) secondary

Primary Sources of Data

Primary sources are original sources from which the researcher directly collects data
that have not been previously collected e.g.., collection of data directly by the researcher on
brand awareness, brand preference, brand loyalty and other aspects of consumer behaviour
from a sample of consumers by interviewing them,. Primary data are first hand information
collected through various methods such as observation, interviewing, mailing etc.
Advantage of Primary Data

• It is original source of data

• It is possible to capture the changes occurring in the course of time.
• It flexible to the advantage of researcher.
• Extensive research study is based of primary data

Disadvantage of Primary Data

1. Primary data is expensive to obtain

2. It is time consuming
3. It requires extensive research personnel who are skilled.
4. It is difficult to administer.

Methods of Collecting Primary Data

Primary data are directly collected by the researcher from their original sources. In this
case, the researcher can collect the required date precisely according to his research needs,
he can collect them when he wants them and in the form he needs them. But the collection of
primary data is costly and time consuming. Yet, for several types of social science research
required data are not available from secondary sources and they have to be directly gathered
from the primary sources.
In such cases where the available data are inappropriate, inadequate or obsolete,
primary data have to be gathered. They include: socio economic surveys, social
anthropological studies of rural communities and tribal communities, sociological studies of
social problems and social institutions. Marketing research, leadership studies, opinion polls,
attitudinal surveys, readership, radio listening and T.V. viewing surveys, knowledge-awareness
practice (KAP) studies, farm managements studies, business management studies etc.
There are various methods of data collection. A ‘Method’ is different from a ‘Tool’ while a
method refers to the way or mode of gathering data, a tool is an instruments used for the
method. For example, a schedule is used for interviewing. The important methods are

(a) Observation

(b) Interviewing

(c) Mail Survey

(d) Experimentation

(e) Simulation and

(f) Projective Technique.

Secondary Sources of Data

These are sources containing data which have been collected and compiled for another
purpose. The secondary sources consists of readily compendia and already compiled statistical
statements and reports whose data may be used by researchers for their studies e.g., census
reports , annual reports and financial statements of companies, Statistical statement, Reports
of Government Departments, Annual reports of currency and finance published by the Reserve
Bank of India, Statistical statements relating to Co-operatives and Regional Banks, published
by the NABARD, Reports of the National sample survey Organization, Reports of trade
associations, publications of international organizations such as UNO, IMF, World Bank, ILO,
WHO, etc., Trade and Financial journals newspapers etc.
Secondary sources consist of not only published records and reports, but also
unpublished records. The latter category includes various records and registers maintained by
the firms and organizations, e.g., accounting and financial records, personnel records, register
of members, minutes of meetings, inventory records etc.

Features of Secondary Sources

Though secondary sources are diverse and consist of all sorts of materials, they have
certain common characteristics.
First, they are readymade and readily available, and do not require the trouble of
constructing tools and administering them.
Second, they consist of data which a researcher has no original control over collection
and classification. Both the form and the content of secondary sources are shaped by others.
Clearly, this is a feature which can limit the research value of secondary sources.
Finally, secondary sources are not limited in time and space. That is, the researcher
using them need not have been present when and where they were gathered.

Use of Secondary Data

The second data may be used in three ways by a researcher. First, some specific
information from secondary sources may be used for reference purpose. For example, the
general statistical information in the number of co-operative credit societies in the country, their
coverage of villages, their capital structure, volume of business etc., may be taken from
published reports and quoted as background information in a study on the evaluation of
performance of cooperative credit societies in a selected district/state.
Second, secondary data may be used as bench marks against which the findings of
research may be tested, e.g., the findings of a local or regional survey may be compared with
the national averages; the performance indicators of a particular bank may be tested against
the corresponding indicators of the banking industry as a whole; and so on.
Finally, secondary data may be used as the sole source of information for a research
project. Such studies as securities Market Behaviour, Financial Analysis of companies, Trade
in credit allocation in commercial banks, sociological studies on crimes, historical studies, and
the like, depend primarily on secondary data. Year books, statistical reports of government
departments, report of public organizations of Bureau of Public Enterprises, Censes Reports
etc, serve as major data sources for such research studies.

Advantages of Secondary Data

Secondary sources have some advantages:

(a) Secondary data, if available can be secured quickly and cheaply. Once their
source of documents and reports are located, collection of data is just matter of desk
work. Even the tediousness of copying the data from the source can now be avoided,
thanks to Xeroxing facilities.

(b) Wider geographical area and longer reference period may be covered without
much cost. Thus, the use of secondary data extends the researcher’s space and time

(c) The use of secondary data broadens the data base from which scientific
generalizations can be made.

(d) Environmental and cultural settings are required for the study.

(e) The use of secondary data enables a researcher to verify the findings bases on
primary data. It readily meets the need for additional empirical support. The researcher
need not wait the time when additional primary data can be collected.

Disadvantages of Secondary Data

The use of a secondary data has its own limitations.

(a) The most important limitation is the available data may not meet our specific
needs. The definitions adopted by those who collected those data may be different; units
of measure may not match; and time periods may also be different.

(b) The available data may not be as accurate as desired. To assess their accuracy
we need to know how the data were collected.

(c) The secondary data are not up-to-date and become obsolete when they appear in
print, because of time lag in producing them. For example, population census data are
published tow or three years later after compilation, and no new figures will be available
for another ten years.

(d) Finally, information about the whereabouts of sources may not be available to all
social scientists. Even if the location of the source is known, the accessibility depends
primarily on proximity. For example, most of the unpublished official records and
compilations are located in the capital city, and they are not within the easy reach of
researchers based in far off places.

Evaluation of Secondary Data

When a researcher wants to use secondary data for his research, he should evaluate
them before deciding to use them.

1. Data Pertinence The first consideration in evaluation is to examine the pertinence of the
available secondary data to the research problem under study. The following questions should
be considered.
•What are the definitions and classifications employed? Are they consistent ?
•What are the measurements of variables used? What is the degree to which they
conform to the requirements of our research?
• What is the coverage of the secondary data in terms of topic and time? Does this
coverage fit the needs of our research?
On the basis of above consideration, the pertinence of the secondary data to the
research on hand should be determined, as a researcher who is imaginative and flexible
may be able to redefine his research problem so as to make use of otherwise unusable
available data.

2. Data Quality If the researcher is convinced about the available secondary data
for his needs, the next step is to examine the quality of the data. The quality of data
refers to their accuracy, reliability and completeness. The assurance and reliability of the
available secondary data depends on the organization which collected them and the
purpose for which they were collected. What is the authority and prestige of the
organization? Is it well recognized? Is it noted for reliability? It is capable of collecting
reliable data? Does it use trained and well qualified investigators? The answers to these
questions determine the degree of confidence we can have in the data and their
accuracy. It is important to go to the original source of the secondary data rather than to
use an immediate source which has quoted from the original. Then only, the researcher
can review the cautionary ands other comments that were made in the original source.

3. Data Completeness The completeness refers to the actual coverage of the

published data. This depends on the methodology and sampling design adopted by the
original organization. Is the methodology sound? Is the sample size small or large? Is
the sampling method appropriate? Answers to these questions may indicate the
appropriateness and adequacy of the data for the problem under study. The question of
possible bias should also be examined. Whether the purpose for which the original
organization collected the data had a particular orientation? Has the study been made to
promote the organization’s own interest? How the study was conducted? These are
important clues. The researcher must be on guard when the source does not report the
methodology and sampling design. Then it is not possible to determine the adequacy of
the secondary data for the researcher’s study.

Q6. Describe interview method of collecting data. State the conditions under which it
is considered most suitable. You have been assigned to conduct a survey on the
reading habits of the house wives in the middle class family. Design a suitable
questionnaire consisting of 20 questions you propose to use in the survey.

Ans. Interviewing is one of the prominent methods of data collection. It may be defined as a
two way systematic conversation between an investigator and an informant, initiated for
obtaining information relevant to a specific study. It involves not only conversation, but also
learning from the respondent’s gesture, facial expressions and pauses, and his environment.
Interviewing requires face to face contact or contact over telephone and calls for interviewing
skills. It is done by using a structured schedule or an unstructured guide.

Interviewing may be used either as a main method or as a supplementary one in studies

of persons. Interviewing is the only suitable method for gathering information from illiterate or
less educated respondents. It is useful for collecting a wide range of data from factual
demographic data to highly personal and intimate information relating to a person’s opinions,
attitudes, values, beliefs past experience and future intentions. When qualitative information is
required or probing is necessary to draw out fully, and then interviewing is required. Where the
area covered for the survey is a compact, or when a sufficient number of qualified interviewers
are available, personal interview is feasible.

Interviewing as a method of data collection has certain features. They are:

The Participants: The interviewer and the respondent – are strangers. Hence, the
investigator has to get him introduced to the respondent in an appropriate manner.

The Relationship between the Participants is a Transitory one: It has a fixed beginning
and termination points. The interview proper is a fleeting, momentary experience for them.

Interview is not a mere casual conversational exchange: Interview is a conversation with

a specific purpose, viz., obtaining information relevant to a study.
Interview is a mode of obtaining verbal answers to questions put verbally: The
interaction between the interviewer and the respondent need not necessarily be on a face-to-
face basis, because interview can be conducted over the telephone also. Although interview is
usually a conversation between two persons, it need not be limited to a single respondent. It
can also be conducted with a group of persons, such as family members, or a group of children
or a group of customers, depending on the requirements of the study.

Interview is an inter-actionable process: The interaction between the interviewer and the
respondent depends upon how they perceive each other.

The respondent reacts to the interviewer’s appearance, behaviour, gestures, facial

expression and intonation, his perception of the thrust of the questions and his own personal
needs. As far as possible, the interviewer should try to be closer to the social-economic level of
the respondents. Moreover, he should realize that his respondents are under no obligations to
extend response. One should, therefore, be tactful and be alert to such reactions of the
respondents as lame- excuse, suspicion, reluctance or indifference, and deal with them
suitably. One should not also argue or dispute.

One should rather maintain an impartial and objective attitude. Information furnished by
the respondent in the interview is recorded by the investigator. This poses a problem of seeing
that recording does not interfere with the tempo of conversation.

Interviewing is not a standardized process: Like that of a chemical technician; it is rather

a flexible psychological process. The implication of this feature is that the interviewer cannot
apply unvarying standardized technique, because he is dealing with respondents with varying
motives and diverse perceptions. The extent of his success as an interviewer is very largely
dependent upon his insight and skill in dealing with varying socio-physiological situations.

The Questionnaire:-

1. How old were you when you learned how to read?

2. Were you a big reader growing up?
3. Are there any books that left a big impression on you as a kid?
4. Favorite genres? (Do you read mainly fiction or non-fiction?) Do you have a
soft spot for honor, Sci-fi, or romance?)
5. Top 5 favorite authors.
6. Top 5 favorite books.
7. What do you typically wear when you read?
8. On average, how many books do you read a month?
9. How do you get hold of the books? Do you buy them at a bookstore, visit an
online store, borrow from a friend or family member, or do you use the
10. Paperback or hardcover?
11. At what point do you give up on a book?
12. How do you find about new books and authors?
13. Best reading-related memory?
14. Worst reading-related memory?
15. What was the last book(s) you bought?
16. What was the last book you checked out from the library?
17. On average, how many hours a week do you spend reading?
18. Do you sometimes read more than one hook at the time?
19. What’s the longest you’ve gone without reading?
20. Why do you read?
Master of Business Administration- MBA Semester 4
MB0034– Research Methodology
Assignment Set- 2 (60 Marks)

Q1. Write a short notes on the following:

(a) Null Hypothesis
(b) What is exploratory research?
(c) What is Random Sampling?
(d) Rank Order Correlation?
(a) Null Hypothesis and Alternative Hypothesis
In the context of statistical analysis, we often talk null and alternative hypothesis.
If we are to compare method A with method B about its superiority and if we proceed on
the assumption that both methods are equally good, then this assumption is termed as
null hypothesis. As against this, we may think that the method A is superior, it is
alternative hypothesis. Symbolically presented as:
Null hypothesis = H0 and Alternative hypothesis = Ha

Suppose we want to test the hypothesis that the population mean is equal to the
hypothesis mean (µ H0) = 100. Then we would say that the null hypotheses are that the
population mean is equal to the hypothesized mean 100 and symbolical we can express
as: H0: µ= µ H0=100

If our sample results do not support these null hypotheses, we should conclude
that something else is true. What we conclude rejecting the null hypothesis is known as
alternative hypothesis. If we accept H0, then we are rejecting Ha and if we reject H0, then
we are accepting Ha. For H0: µ= µ H0=100, we may consider three possible alternative
hypotheses as follows:

To be read as follows

Ha: µ≠µ H0 (The alternative hypothesis is that the population mean is not equal
to 100 i.e., it may be more or less 100)
(The alternative hypothesis is that the population mean is greater
Ha: µ>µ H0 than 100)

(The alternative hypothesis is that the population mean is less than

Ha: µ< µ H0 100)

The null hypothesis and the alternative hypothesis are chosen before the sample
is drawn (the researcher must avoid the error of deriving hypothesis from the data he
collects and testing the hypothesis from the same data). In the choice of null hypothesis,
the following considerations are usually kept in view:
• Alternative hypothesis is usually the one which wishes to prove and the null
hypothesis are ones that wish to disprove. Thus a null hypothesis represents
the hypothesis we are trying to reject, the alternative hypothesis represents all
other possibilities.
• If the rejection of a certain hypothesis when it is actually true involves great
risk, it is taken as null hypothesis because then the probability of
rejecting it when it is true is α (the level of significance) which is
chosen very small.

• Null hypothesis should always be specific hypothesis i.e., it should not state
about or approximately a certain value.
• Generally, in hypothesis testing we proceed on the basis of null hypothesis,
keeping the alternative hypothesis in view. Why so? The answer is that on
assumption that null hypothesis is true, one can assign the probabilities to
different possible sample results, but this cannot be done if we proceed with
alternative hypothesis. Hence the use of null hypothesis (at times also known
as statistical hypothesis) is quite frequent.

2. Elaborate the format of a research report touching briefly on the mechanics of writing.

3. Discuss the importance of case study method.

4. Give the importance of frequency tables 174and discuss the principles of table construction,
frequency distribution and class intervals determination
5. Write a short notes on the following: 177
(a) Type I error and type II error. 178
(b) One tailed and two tailed test 182
(c) Selecting the significance level 183
6. Explain Karl Pearson Co-efficient of correlation. Calculate Karl Pearson coefficient for the
following data: Y(weight-kg)