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Suzy Tonini

Bellingham stonini@gmail.com Work: 360-


778-3924
WA 98225, USA Home: 360-
778-3923

MARKETING, RESEARCH, COMMUNICATIONS &


INFORMATION SPECIALIST
Results-driven Networking Specialist with over 24 years of experience in cutting-edge marketing,
communications, research, & information strategies.
Core Competencies

 Social Media Strategies  Digital Marketing  Online Communications


 Web 2.0/3.0 Early Adopter  Community Management  Competitive Intelligence
Research
 Advanced Internet Research  New & Emerging  Knowledge Management
Techniques Technologies

PROFESSIONAL EXPERIENCE
Deloitte Touche Tohmatsu Limited
December 2010-present
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by
guarantee, and its network of member firms, each of which is a legally separate and independent
entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte
Touche Tohmatsu Limited and its member firms.

Manager, Digital Marketing


Responsibilities:
Responsible for Global Deloitte Analytics (DA) digital marketing plan and tactics to educate
and communicate the DA initiative to internal and external audiences.

Deloitte Touche Tohmatsu Limited


July 2009-December 2010
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by
guarantee, and its network of member firms, each of which is a legally separate and independent
entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte
Touche Tohmatsu Limited and its member firms.

Manager, Global Online Communications


Responsibilities:
Communications liaison and advisor for 53 Deloitte member firms in 150 different countries.
Advise and deploy Deloitte Touche Tohmatsu's global online communications, marketing and
brand objectives. This includes gathering, developing, and disseminating online
communications best practices and strategies, inclusive of the adoption of internal and
external Social Media channels. With the use of Social Media, responsible for helping to foster
a global collaborative environment to share best practices, knowledge, and ideas.

Selected Accomplishments:
 Key and integral team member of numerous Global Social Media initiatives, to include:

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 Community manager for the Deloitte Global Facebook Fan page and the Deloitte
Twitter account. Responsible for finding content, posting, and monitoring accounts,
including responding and interacting.
• Grew Facebook fan base from approximately 9,000 fans in October 2009 to
approximately 42,105 fans as of December 10, 2010. Grew Twitter follower
base from several hundred in October 2009 to approximately 9,200
followers as of December 10, 2010.
• Working closely with Global PR, developed a crisis response methodology.
• Social media mentions on the web grew by an average of 12% month-over-
month.
 Development and global roll-out of a Global “Social Media Guidelines” document,
intended for use in educating employees on the proper use of internal and external
social media when representing Deloitte. Developed in conjunction with the Legal,
Risk, Marketing, Communications, and Knowledge Management divisions.
• The Social Media guidelines are now widely adopted in many member firms.
 Development of a Facebook, Twitter, LinkedIn and YouTube user guides, all of
which explain step-by-step processes on how to use these platforms to best
promote the Deloitte brand.
• The Facebook and Twitter user guides are now widely adopted in many
member firms.
 Responsible for the launch of two internal social media networks using the Yammer
and Socialcast platforms. The intent was to use these platforms for internal
collaboration and knowledge sharing for all Deloitte employees.
• While still not officially endorsed by Deloitte, Yammer counts over 2,050
members since its inception in September 2008, and Socialcast counts
about 1,150 members since its inception in June, 2009.
 Assisted and helped develop and test an internal Social Media E-learning course for
new hires (Deloitte LLP, USA).
• The mandatory e-learning course is currently deployed in the US Firm, to be
followed by a Global usage.

 Evaluated and recommended social media monitoring tools.


• Meltwater Buzz was initially used, evaluated ScoutLabs and currently use
Radian6.
 Evaluated competitor external social media presence and best in class examples of
firms using social media successfully. Worked closely with Member Firms to assist
in implementing and mentoring on social media for recruitment, events promotion,
branding, competitive intelligence, and eminence.
• Recommendations were presented to the Deloitte World Meeting 2009
members and implemented Global strategies for recruiting with Web
2.0.technologies, including social media.
 Led global training sessions on how to use social media and related tools such as
Twitter client Hootsuite, internal collaboration tools such as D-Wiki (official
collaboration site), Socialcast and Yammer.
• Greater awareness among Member Firms of the social media landscape and
the proper use of each channel.
 Through the use of key messaging using social media, raised awareness for voting
for Deloitte and its non-profit partner, College Summit, for the U.S. Partnership
Award.
• Deloitte won and, took top honors in this people’s choice category, earning
the award for their work to increase college enrollment rates in low-income
U.S. communities.
 Currently using social media to promote Deloitte’s nomination for the B2B
Twitterer of the Year award, in category Natl/Intl B2B Services Co.
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 Evaluated and recommended multiple tools and best practices for the Global Online
Communications strategy.
 Recommendations were presented to the Deloitte World Meeting 2009 members.
 Evaluated internal collaboration tools, such as Confluence, SocialText, Huddle,
Twiki, Telligent, and Lotus Connections.
• Lotus Connections currently being used in Deloitte LLP US pilot phase.
 Evaluated several innovation and rewards & recognition tools for use in global
brainstorming efforts, such as Spigit Innovation Management Software, and Intuit
Brainstorm.
• Currently using Intuit Brainstorm in the U.S. and global launch in January
2011.

 Work closely with and directly involved in all facets of the Office of Information
Management (OIM) as they pertain to the www.deloitte.com platform.
 Facilitated monthly Global regional calls with Member Firms around Enterprise
Content Management (OpenText) refresher training sessions in coordination with
OIM.
• Global audience numbers in the hundreds.
 Author of a bi-weekly newsletter relating to all things pertaining to online
communications, with monthly Global regional calls scheduled and topics and
speakers varied.
• Distribution lists number around 500 participants.
 Helped organize User Acceptance Testing for various website platform migrations,
in conjunction with OIM. Active participant in testing.
• Results are used in implementing critical fixes and changes to the
OpenText ECM platform

 Responsible for up-keep and updating over twenty Deloitte.com pages and content
which reside on our company intranet.
 Pages include newsletter and training archives, best practices in e-marketing, and
social media resources.
 Created a global social media request form on our company intranet, to streamline
process for Member Firms requesting to post content on the social media channels.
• Member firms educated on how to submit content requests for Social Media
channels in a streamlined process, and there is raised awareness on which
content is appropriate for specific channels.
 Created Member Firm social media contacts page on our internal global portal. The
page lists all country accounts and contact info.
• In keeping with the As One strategy, member firms are able to quickly
assess what other member firm’s social media efforts.

 Working closely with Global Public Relations and Member Firms in promoting world
events using social media and tracking metrics.
 Events include the Deloitte World Meeting 2009 and 2010, the World Economic
Forum at Davos 2010, Summer Davos in Asia, International Women’s Day,
International Student Business Forum, Deloitte 21, Fantasy Football League, Global
Reporting Initiative, United Nations Global Compact, Deloitte Technology Fast 500

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EMEA, Deloitte Technology Fast 500 Asia, and Deloitte Technology Fast 500 Global
initiatives.

 Responsible for uploading of all Global Press Releases for the Global Public Relations
team, as well as providing guidance, via detailed mock-up, for a new and improved online
newsroom. Working knowledge of HTML.

 Core member of the following Communities of Practice: Culture Transformation /


Collaboration / Social Media / Knowledge Sharing / Taxonomy and Social Tagging / Social
Media Affinity Group / Virtual Marketplace Communities.
 Invited as a speaker, and also responsible for inviting keynote speakers such as
Peter Williams, CEO of Deloitte Digital/Australia, and Carlos Dominguez, SVP, Office
of the CEO at Cisco Systems.

 Regular online attendee at relevant industry webinars.


 Recently attended the Twitter Developer Chirp Conference in San Francisco, CA,
and the Ragan Communications Social Media Summit at Cisco Systems in San Jose,
CA and in Vancouver, B.C.

Deloitte LLP April 2007-July 2009


In the United States, Deloitte LLP is the member firm of DTT.

Manager, Internet Research


Responsibilities:
Recruited as a contract Internet Researcher in August 2006. I was asked to join Deloitte
full-time after 8 months, in April 2007.Under the Leadership of Rob McIntosh, my team and
I support the Candidate Development Team with internet sourcing of passive and active
candidates for large hiring initiatives. I managed a team of two people here in the US and
two people in our Hyderabad, India facility. The team supported the Talent Acquisition
divisions of Deloitte Tax, Deloitte Consulting, Deloitte Financial Advisory Services and
Deloitte Audit & Enterprise Risk Services.

Selected Accomplishments:
 Responsible for vendor relations with external research: Under my management,
outside expenditure of research decreased by over $100,000 in 6 months, and over
$226,000 in savings. Research request projects were always canvassed internally first by
scouring our databases, then my team performed online research and gleaned leads.
Results: Dependency on External Vendors Research has decreased to an almost null
amount.
 Main point of contact for Recruitment Competitive Intelligence: I provided competitive
intelligence reports around our competitor companies to all members of the Candidate
Development Team, the Experienced Hire Team, as well as company leadership. I used
secondary research sources as the main method, with some primary research as well.
 Utilized various methods and tools to search for candidates: complex Boolean search
strings, RSS Feeds, Blogs, Business/Social Networks, Web 2.0 based sites, newsgroups,
associations, industry-specific technologies, niche job boards as well as major job boards,
forums, and more.
 Provided E-learning webinars within Deloitte on how to set up RSS feeds, best
practices on using LinkedIn for recruitment, creating optimal strings for job boards search
agents, partial training on the use of SalesForce as it pertains to Research. I have provided
web-based training for my Deloitte colleagues in Europe, Canada, Australia and India.
 Created methodology and process for members of our Hyderabad, India, offices on
best practices in validating Leads within SalesForce. This effort ensured the data integrity
of our database. Reduction of costs of over $100,000.

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 In charge of evaluating and purchasing research tools. Tools included InfoGist
Platinum, AIRS Oxygen, Broadlook Technologies (Diver, Profiler, Eclipse, Contact Capture),
LinkedIn Recruiter, and specialty Job Boards such as The Ladders and Execunet (to name a
few). Very active Beta tester on new online and PC-based tools.
 Member Online Sourcing Strategy Team. Creator of the Sourcing Collaboration Center
on the Talent Gateway on Deloittenet, the company intranet. This site provides
documents, training webinars, tips & tricks on how to use the internet for candidate
sourcing, competitive intelligence reports, useful sites and more. Currently being used as
part of a required curriculum for the Learning Path Initiative for all recruiters and
sourcers.
 Creator of the original Deloitte Twitter account, now known as JoinDeloitteUS, which
currently has over 3,100 followers as of 7.24.10.This inspired the creation of the
DeloitteUS account and the LifeAtDeloitte recruiting account.
 Member: Social Media Global Strategy Development. Integral member of several
project teams, including Recruiting with Social Media, Social Media Futurist View, D-
Think/Innovation Mall and Competitor Activities. Findings were presented at the Deloitte
World Meeting 2009. (See Manager Global Online Communications profile above for more
information on this).
 Member: Early Adopter Program on Sharepoint.
 Member: User Acceptability Test Group for customized SalesForce initial roll-out.
 Member: Coordinating Corporate Social Network and Candidate Development
Team/Sourcing Collaboration Center on Deloitte Corporate Intranet.
 Member: Pilot of Instant Messaging use for PDAs.
 Member: Social Media Affinity Group.
 I personally have a major online presence which greatly expands my networking
capabilities. For reference: See my LinkedIn Professional Profile, which is just one of over
twenty Business/Social Networking sites to which I subscribe.

MTR, Inc. / InfoSourcer Inc. October 2001-April 2007


MTR Inc. was a Professional Services and Executive Search Firm, providing Recruitment Services,
Market Research, Internet Research, Public Relations, Sales & Marketing, and Corporate Intelligence
to a variety of industries. InfoSourcer provided Internet Research, Name Generation and Sourcing
services to all industries, worldwide. MTR Inc. & InfoSourcer Inc. were headquartered in Bend,
Oregon.

CIO/ Senior Researcher & Sourcer/Co-Founder


Job Responsibilities:
Sourcing of candidates from the Internet utilizing various methods: complex Boolean
search strings, flip search, x-raying, peeling, newsgroups, associations, industry-specific
technologies, niche job boards as well as major job boards, blogs and business networks.
Also extensive use of e-mail and cold-calling networking techniques.

Selected Accomplishments:
 Acquired by the HireCalling Holding company in 2007.
 Internet sourcing of candidates resulting in permanent placements for Quartet
Network Storage, Providian Financial (Disaster Recovery Project), NS Holdings,
MailFrontier, Zetta Systems and Trend Micro (amongst others).
 Responsible for training all personnel to be well-versed in Applicant Tracking Systems,
databases, and network operations.
 Providing research consulting services for The American Institute for Full
Employment, Hire Calling, Jeld-Wen, iProbe Solutions, ISSCI, Pathfinder Search
Partners, Ilink-Systems, ARYX Pharmaceuticals, NS Holdings, Willmott &
Associates, eSearchPro, Capital H Group, Wilson HR, PeopleSource, Aspire
Search, and The AccuSource Group.

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 Facilitated Marketing and PR consulting services for Zetta Systems, a data storage
start-up company (now Overland Storage). Provided recruiting services.
 Technical Lead in Research and Product Marketing Analysis.
 Co-authored, with Ron McManmon, the Career Marketing Program (CMP), an
innovate software product designed specifically for today’s jobseeker. Refer to LinkedCV,
the updated online version of the CMP.Beta.
 Instrumental in securing key relationships with vendors of new and emerging
technologies, including but not limited to: CBiz Software, Hiredesk, JobMachine,
EmployOn, Infogist, YourJobSearcher,eQuest, TrueAdvantage, VacancyWatch
and ResumeMirror.
 Industry specialties include: Security Software, Data Storage, Business Intelligence &
Analytics, Data Warehousing, Networks, Wireless, Semiconductor, Multimedia, Human
Resources, Biotech, Government, Diversity.

Pangaea Technology Resources


July 2000-October 2001
An MRI ( Management Recruiters International) President’s Club award winning franchise; was
located in Bend, Oregon.
Senior Internet Researcher/Network Administrator
Job Responsibilities:

Initially recruited into this company as an Internet Researcher to source passive


candidates online for multiple technology,
energy, and financial services clients. Promoted to Senior Internet Researcher within
four months.

Selected Accomplishments:
 Awarded Top 5% Internet Researcher status by MRI.
 Sourcing candidates from the Internet resulted in placements and revenues worth over
$420,000 in a little over a year. Industry focus: IT and Energy. Clients included: Volera,
Voxeo, ActivCard, Advent Networks, Foundry Networks, Ericsson, Mahi
Networks, APB Energy, and TXU Energy.
 Trained all recruiters and staff on proper use of CAPS database, a complex recruiting
software solution. Beta-tester lead.
 Responsible for all Network Administration procedures: daily back-ups, PC
troubleshooting, vendor liaison.
 Evaluated, recommended and was decision-maker in all IT-related purchases.

Sunlight Solar, Inc.


August 1999-July 2000
A sustainable energy company headquartered in Bend, Oregon.

Research and Marketing Manager


Job Responsibilities & Selected Accomplishments:
 Research and evaluation of new products within the renewable energy industries,
including solar, wind, fuel cell and hydrogen-based technologies. Participated in all
management decisions for new product acquisitions.
 Grew company and general sustainable energy exposure by 300%. Authored articles
and press releases which were disseminated throughout all media outlets in Oregon.
 Coordinated conventions and tradeshows in conjunction with State Agencies, private
parties, and not-for-profit organizations

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SharkPOD USA, Inc.
October 1996-July 1999
SharkPOD is the world’s first electronic shark repelling device, developed by the Natal Sharks Board
of South Africa. SharkPOD is headquartered in KwaZulu-Natal, South Africa, with offices in Miami,
Florida.

Director of Marketing Strategies


Job Responsibilities & Selected Accomplishments:
 Developed, coordinated and implemented marketing feasibility and customer analysis
for the product.
 Coordinated international public relations, press releases with all media outlets,
resulting in over $4.2 million in advertising exposure. Featured media included:
Discovery Channel, The New York Times, National Geographic, TIME, Popular
Science, French and Scandinavian TV, The Learning Channel, American Journal
and Real TV.
 SharkPOD Consulting included:
Ven AM Sea Technology. This company was commissioned to the archaeological
excavation of King Louis XIV’s Royal Fleet in the Caribbean. Co-authored complete
business prospectus. Liaison between archaeologists, French Ministry of Culture, and
The French and Spanish Archives. Media exposure included National Geographic
and French National Television.
Shark Island Environmental Research Center. Prepared complete business plan,
budget, implementation of sustainable energy technologies for this unique eco-tourism
island in the Bahamas.

Mondo One Productions, Inc. February


1991-September 1994
Mondo One Productions facilitated photo and video productions for the international fashion industry.
Mondo One Productions was headquartered in Miami, Florida.

Senior Production Coordinator


Job Responsibilities & Selected Accomplishments:
 Coordinated, managed and implemented fashion magazine and video productions in
Florida and the Caribbean. Average production budget exceeded $300,000. Organized all
facets of production: location scouting, hiring photographers, models, make-up artists, and
stylists. Worked with world-renowned photographers and models.

A&M Records, Inc. January


1988-January 1991
A&M Records is an artist recording company, a part of the PolyGram Group, now Vivendi/Universal
Music. A&M is headquartered in Los Angeles, California, with offices worldwide. Located in Paris,
France.

Label Manager
Job Responsibilities & Selected Accomplishments:
 Executed multi-million dollar budgets for marketing and promotion, in order to assure
maximum exposure for A&M artist roster, which included: Janet Jackson, Sting, Barry
White, David Crosby, The Neville Brothers, Suzanne Vega, Supertramp, Iggy
Pop, Herb Alpert, Bryan Adams, and Soundgarden.
 Generated revenue of over $3 million in record sales.
 Managed a 50-person sales force and promotion team within the French territory.
 Prepared and organized over two hundred concerts. Arranged numerous international
press junkets.
 Primary liaison between the French office and headquarters in the USA.

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United International Pictures
February 1987-November 1987
United International Pictures is a joint venture between Universal, Paramount and DreamWorks,
motion picture companies. UIP is headquartered in Los Angeles, California. Located in Paris, France.

Assistant Press Attachée


Job Responsibilities & Selected Accomplishments:

Assisted in the promotion of American films in France. Duties included: orchestrating media
exposure and interviews between
actors and French media at the prestigious American Film Festival of Deauville, France.

 Successfully translated and interpreted interviews between American actors, producers


and directors. Films worked on: James Bond: The Living Daylights (directed by Albert
Broccoli and starring Timothy Dalton and Maryam D’Abo), and The Untouchables
(directed by Brian DePalma and starring Robert DeNiro, Kevin Costner and Andy Garcia).

The New York Times / Washington Post / Newsweek / Philadelphia Inquirer


Various periods 1985-1987
These are all world-renowned news publications, with headquarters in the USA. Located in Paris,
France.

Researcher and Documentalist


Job Responsibilities & Selected Accomplishments:
 Part-time duties comprised of extensive research for Bureau Chiefs and news
correspondents’ articles. Analyzed and compiled data for the media libraries.
Documentalist for Judith Miller and Richard Bernstein at the New York Times.

EDUCATION & TRAINING


Certificate in Network Administration BBDP / CAPS (2000) Chicago, IL.

Bachelor of Arts, Environmental Science Florida International University (1996) Miami, FL.
Honors: Golden Key National Honor Society.

Diploma, International Hotel Management Institut International Maxim’s (1985) Paris, France.

Diploma, French Language, Literature and Civilization University of Aix/Marseille (1983) Aix-
en-Provence, France.

TECHNICAL SKILLS

Applications / Operating Systems/ Databases (Sample):

 Documentum  SalesForce.com  Confluence


 Saba/Centra  Vignette/OpenText ECM  Lotus Connections
 SharePoint 2007  Twitter Clients  Intuit Brainstorm
Innovation
 Omniture Web Analytics tool  Microsoft LiveMeeting  Evernote
 Knowledge of HTML  TypePad Blog  Radian6
 MS Office 97/2003/2007  Windows  Taleo ATS
95/98/ME/2000/2003/XP
Pro/ Vista Enterprise/7

Internet Research Tools (Sample):


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 Broadlook Technologies  RSS Feeds  Evernote
 InfoGist  SearchExpo  AIRS Oxygen
 Factiva  Professional Associations  Zoominfo
 Lexis-Nexis  Hoovers Pro  Thomas Register
 TrueAdvantage  Forrester, Gartner, IDC &  Advanced Boolean
AMR Research Strings

Awards/Associations/Personal Profile

 Please visit my Google Profile for a sample list of Social Networks memberships
 Winner of four Applause Awards at Deloitte.
 Member of Society of Competitive Intelligence Professionals (SCIP).Not current.
 Winner of SourceCon Challenge #2, 2007. SourceCon is the first Global Sourcing Conference as
it pertains to Talent Acquisition.
 Panelist for The Human Capital Institute. Invited to be a Panelist numerous times for the
Strategic Sourcing Series.
 Fluent in English, French, Italian and Spanish. Able to translate and interpret in all four languages.
 International Language Instructor Inlingua of Switzerland. Have taught Italian, French, English
& Spanish to private students.
 Broad cross-cultural experience and knowledge: able to communicate effectively at all levels and
with all cultures.
 Dual citizenship both USA and European Union (Italy). Extensive world travel.
 Excellent analytical and project management abilities.

Excellent references provided upon request