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Strategic Choice and Evaluation Paper Caylee Rogers STR/581 November 30, 2010 Richard Bowman
many have been actively competing in the area for more than twenty years. 2011. Generic strategy The Word Warriors are a new club. The beginning six months of the club was marked with miscommunication and poor planning. As a charter member and elected officer of the Word Warrior club. to create and market unique products for varied groups with differentiation 3. In conclusion.value discipline. . I have found that the most important in the external remote environmentis the social factor and more importantly identified the major threats to growth and retention of club members.As I review my observations.Strategic Choice and Evaluation Strategic Choice and Evaluation Paper 2 Aftera thorough internal and external environmental analysis. it was apparent that my focus needed to be refined to my specific club the Word Warriors. I will identify and analyze the best generic strategy. compared to other clubs in Arizona. the resultsof my finding regarding the aforementioned disciplines will help support my recommended combination of strategies the Word Warriors club should implement.focusing on cost or differentiation concerns (Pearce & Robinson. for overall low-cost leadership in the industry 2. we were shortsighted and limited ourselves by not adopting a general strategy. Planners have outlined three generic strategies as preferred methods of gaining long-term competitive advantage. I can further identify possible strategic decision alternatives for the Word Warriors to consider in hopes of realizing steady growth. looking back I can say that. I was there from its inception. For special appeal to groups of buyers. and grand strategy for my club. where often times we struggled to fill roles often fulfilling pairs at once. in order to develop a full understanding of strategic decision-making. p. 183). through striving: 1. Using these findings.
3). 2011.The lowcost strategy is erroneous for a non-profit organization. the Word Warriors exemplified how a strategy . Value Discipline The Smedley award is an honor reserved for clubs who surpass all others in gaining new active members in good standing within the parameters of the yearly membership drive. focusing is just as unfit for the structure of Toastmasters because there is no limited market for the member base. All affiliated clubs use the Toastmasters umbrella advertising for their initial springboard towards individual visibility using the organizations methods like ³celebrity spokespeople´to gain brand differentiation (Pearce & Robinson. para. and the product is personal and professional development. p. 184). it seems that the Word Warriors have only now begun to realize the advantage of strategies that are dependent upon differentiation and how. ³to appeal to customers with a specialsensitivity for a particular product attribute´(Pearce & Robinson. Fields and Linda Lingle. p. Governor of Hawaii (What is Toastmasters?.Debbi Fields. As recent recipients. education and leadership programs are individualized. Toastmasters International (2010). touts there well-known alumni including:Peter Coors of Coors Brewing Company. As previously identified. 184). Membership is a direct representation as read by corporate that reflects how well a club is able to create value for the public. a major threat to the survival of a club is a decrease in member participation or a drop in membership numbers.Strategic Choice and Evaluation Of the three recommendations none align with the beginning of the clubs mission 3 statements. The strength of a Toastmasters club can be determined through member/customer loyalties tracked by dues renewals annually. 2011. The services provided by Toastmasters clubs are unique in that. founder of Mrs.
Out of the fifteen identifiable approaches to creating a grand strategy there is. The vice president of education is to ³respond quickly to almost any need.Strategic Choice and Evaluation centered on delivering value can surpass the general strategy of differentiation in its effectiveness maximizing results. The third value discipline. The industry came down crumbling before the rise of digitalized media. 186). a large handful.´ and their ability to customizementorship programs and agendas to fulfill specific needs and ³special requests to create customer loyalty´ (Pearce & Robinson.the Word Warrior club has attempted to combine our member knowledge base withour operational education programs. Grand Strategy Often called thegrand strategy it is.´ which club districts are (Pearce & Robinson. and product leadership.it would be hard for a club to show growth and offer diverse educational programs which themselves are the product of the organization. 185). p. 2011. 4 There are three value disciplines: operational excellence. The whole Toastmasters organization patented and developed a self-generating product that is unrivaled in service. 15 basic approaches can be identified«´ (Pearce & Robinson. Without operational excellence. which gave customers a product thatmade any outdated rival technology obsolete. 2011. customer intimacy. product leadership. ³in fact. p. aunique package of long-term strategies. 2011. Like others who are excelling in customer intimacy.is the principle that explains the fall of the niche music manufacturing industry. which were developed for optimal tractability. Customer intimacy is underlying all of the foundational values to members conveyed through ³offerings tailored to match the demands of identified niches. 14). p. some argue that a strategy must deliver superior customer value through at least one. that has absolutely . rendering the third discipline irrelevant for the club.
I believe that concentratedgrowth. horizontal integration. p. joint venture. ³inwhich a firm directs its resources to the profitablegrowth of a singleproduct. mostly because the processes for a revenue stream derive from complex value chain operations. in a singlemarket. with a singledominant technology´ is most relevant(Pearce & Robinson. divestiture. verticalintegration. 188). p. They are. turnaround. Recommendations A strategy or combination of strategies the organization should implement. 2011. The best grand strategy. 247). 2007. given unanticipated changes in the competitivesituation within which a firm is operating´ (Barney. 243). bankruptcy. approach for many non-profit organizations is not going to be in line with those of a profit driven firm. concentric diversification. References . the abilityto change direction quickly and at low cost. p. 2007.³an important attribute of anystrategy pursued under conditions of high uncertainty is flexibility² that is. ³A variety of industries are characterized by high levels of uncertainty´ (Barney. conglomeratediversification.Strategic Choice and Evaluation 5 no relevance to the Word Warriors.
What is Toastmasters? Retrieved from http://www.Strategic management: Formulation.Retrieved November 27.toastmasters. & Robinson. (2011). (2007). 2010 from the University of Phoenix eBook Collection database. Boston.Strategic Choice and Evaluation 6 Barney. (2010). implementation. Toastmasters International. 2010 from the University of Phoenix eBook Collection database. J. R. Pearce. II.org/MainMenuCategories/WhatisToastmasters. B. and control (12th ed.). NJ: Pearson Prentice Hall. Retrieved November 27. Gaining and sustaining competitive advantage (3rd ed.aspx . B. J. MA: McGraw-Hill/Irwin.). Upper Saddle River.. A.
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