The World Has Gone Social

Christian Hernandez September 2010

500M
users worldwide

130 million+ active users 63% return daily

18 million active users 61% return daily

10 million+ active users 49% return daily

26 million+ active users 62% return daily

16 million active users 62% return daily

12 million+ active users 57% return daily

15 million+ active users 61% return daily

9 million active users 62% return daily

4 million+ active users 67% return daily

Average hours per month
5hr 25min

2hr 17min 1hr 52min 1hr 41min 1hr 17min 1hr 14min

Source: Nielsen Wire Top Web Brands (US, Home & Work) – data as of September 2010

500,000,000
Profiles

80,000,000
Active websites
Source:  Netcra,.com   Total  Sites  Across  All  Domains  data,  July  2010  

Facebook Page

Monthly Website Visitors
Facebook Likes

18,700,000 20,400,000 15,700,000 7,200,000
* Source: DBM/Scan Likes as of September 2010; Visitor numbers Compete (US-only data), August 2010

1,800,000 270,000 290,000 325,000

Website Visitors

Facebook Likes

Website Visitors

Facebook Likes

Website Visitors

Facebook Likes

Website Visitors

vs

Social Gaming

200 million MAU

Social Commerce

My Facebook friends highlighted based on their birthdays (shared based on my friend’s privacy settings)

My Likes and recommendations shared with Amazon via Facebook Connect

Recommendations based on my Likes tied to Amazon CDs, Music, and Movies

Social News

Social Music

60% of Spotify Traffic

Social App Stores

2 times more likely

Social Television

Social Ads

Event

Like

Video commenting

Poll

Sampling

Social Local Deals

vs

QUESTIONS?

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