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The World Has Gone Social

Christian Hernandez
September 2010
500M
users worldwide
130 million+ active users 18 million active users 10 million+ active users
63% return daily 61% return daily 49% return daily

26 million+ active users 16 million active users 12 million+ active users
62% return daily 62% return daily 57% return daily

15 million+ active users 9 million active users 4 million+ active users
61% return daily 62% return daily 67% return daily
Average hours per month
5hr 25min

2hr 17min
1hr 52min 1hr 41min
1hr 17min 1hr 14min

Source: Nielsen Wire Top Web Brands (US, Home & Work) – data as of September 2010
500,000,000
Profiles
80,000,000
Active
websites

Source:  Netcra,.com   Total  Sites  Across  All  Domains  data,  July  2010  
Facebook Page Monthly Website Visitors

18,700,000 Facebook
Likes 1,800,000 Website
Visitors

20,400,000 Facebook
Likes 270,000 Website
Visitors

15,700,000 Facebook
Likes 290,000 Website
Visitors

7,200,000 Facebook
Likes 325,000 Website
Visitors

* Source: DBM/Scan Likes as of September 2010; Visitor numbers Compete (US-only data), August 2010
vs
Social Gaming

200 million MAU
Social Commerce
My Facebook friends highlighted
based on their birthdays (shared
based on my friend’s privacy
settings)

My Likes and recommendations Recommendations based on my
shared with Amazon via Facebook Likes tied to Amazon CDs, Music,
Connect and Movies
Social News
Social Music

60% of
Spotify
Traffic
Social App Stores

2 times
more likely
Social Television
Social Ads

Event Like Video commenting

Poll Sampling
Social Local Deals
vs
QUESTIONS?
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