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The first reason was to reduce the dependence of Tata Steel on the external environment. The profitability of steel industry in India is strongly linked to variations in business cycle. Steel companies register heavy profits when there was boom in the economy and profits decrease when there is depression. In the late 1990¶s, the Indian steel industry was experiencing a glut and this affected the profit margins of players. To reduce its dependence on external environment, Tata Steel adopted a two-prolonged strategy in this period. The strategy involved: Branding its products Moving to high value products To get its branding exercise right, Tata steel focused on strong customer focus. It initiated internal campaigns emphasizing customer focus and service. Tata Steel set up a branding task force to explore the possibilities of branding its steel products. It tool the help of R. Gopalakrishnan who had experience in branding in HLL. It also took help of FMCG companies to train its marketing personnel in branding. 2. The second reason was low revenues coming from B2C segment. 80% of its revenues were coming from B2B customers (about 200 large business customers), while only 20% revenues were coming from B2C segment (bout 5000-6000 customers). Customers in this segment were not very concerned about the quality of steel or brand name. They were concerned with only product availability and prices....
Nature of the industry Steel is a cyclical industry. The industry witnessed a prolonged down cycle in the recent past. Aggressive cost-cutting and a change in the product mix in favour of more value added products, which even in the lower part of the cycle yielded positive contribution, enabled the company to counter the recession. Further, in the new line of business of cold rolled coils, the company will be producing part of its products conforming to high grades of steel, which were hitherto not being locally manufactured. The company feels that it can now compete effectively both in terms of quality and price with similar materials imported from various well known steel manufacturing units in Japan, Korea and Europe. With the assistance of world renowned consultants, the company has made good progress towards its objectives of becoming the lowest cost integrated steel producer in the world. In dealing with the problems of severe over capacity and intense competition in the Tubes industry, the company is diversifying its product range and creating an image of a quality supplier. Apart from domestic suppliers, the main threat to the Bearings industry is the cheap imports flooding the local market, in areas where quality is not a major consideration. The Bearings Division is, therefore, moving towards value added products and increased sales to the trade segment which is more remunerative. The world ferro chrome market is dominated by a couple of large players whose pricing strategy has to be followed by smaller players. Due to adverse market conditions, some of the smaller producers had to shut down their plants. While the ferro alloys division has managed to achieve a high degree of cost competitiveness in production of chrome ore/concentrate, possibilities are being explored for conversion of chrome ore pellets to ferro chrome overseas, which has advantages of low power cost.
Dorab Tata came across a geological map of Central Provinces at Durg District. He visited the world s largest Ore market in Cleveland. 1899 - 1900 - 1901-02 - 1907 - Weld and Srinivasa Rao discovered the village of Sakchi at the confluence of two rivers. He studied Coking processes at Birmingham. 1906 Search went on. Ritter Von Schwartz on the availability of Iron Ore in Chanda District in the Central Provinces.Milestores in Tata Steel Landmarks of Tata Steel 1882 At the age of 43. Dorab Tata. Mahon published a report on the manufacture of Iron & Steel in India. Bose. Lord George Hamilton and sparked his imagination of building a steel plant in India. C M Weld arrived in Durg and found Dhalli and Rajhara hills had the finest ore in the world.M. . Jamsetji invited Weld to stay on and explore for iron-ore. But did not find a steady supply of water. H. an Indian Geologist who discovered the lofty Gorumahinsani Hills with its input storehouse of iron-ore. dark colours indicated heavy deposit of iron-ore. Met and invited Charles Page Perin to take charge as consulting engineer for the Steel plant he wanted to build in India. He consulted the foremost metallurgist. The Viceroy. He proceeded to the USA. informs J N Tata about his findings. 1903 Geologist C. Major R. Weld arrives. 1904 P. Julian Kenedy. Jamsetji instructed his office in Bombay to obtain prospecting licenses. Jamsetji Nusserwanji Tata read a report by a German geologist. Chanda District scheme was abandoned as coal was not of right type and iron-ore was of inferior quality. Lord Curzon liberalised the mineral concession policy.N. Jamsetji was in England seeing the Secretary of State for India. which gave him the idea of giving India a Steel plant.
1911 - 1912 - 1913-14 - 1914 - 1915 - 1920 - Leave with pay. Jamshedpur Labour Association formed. The first stake is driven on February 27th.5 crores as ordinary Shares. 8000 Indian investors subscribed within three weeks for a total of Rs.000 tons and diversity production. 75 lakhs in Preference shares and Rs. 1919 Visit of Lord Chelmsford to rename Sakchi as Jamshedpur and Kalimati Railway Station as Tatanagar. The Bar Mill commences rolling in October. Mining and Prospecting Department organised. Schooling facilities for child. Workmens Accident Compensation Scheme introduced. Launches Greater Extension Scheme to raise capacity to 450.32 crore. First cast of Pig-iron produced on December 2nd. Tatas plunged into the Indian market and issued their Prospectus to raise Rs. First steel made on 16th February. Sydney Webb report on Cooperatives and Medical Services in Jamshedpur. 1908 Construction of the works begins at Sakchi. Ferro-manganese made for the first time India. 1916-17 Welfare Department established. Free Medical Aid introduced. Eight-hour working day introduced. Workers Provident Fund Scheme. 1. The Tata Iron and Steel Company was floated. The Principle of Joint consultation introduced for the . 2. Formation of Works Committee for handling complaints concerning service conditions and grievances. 7 lakhs in deferred shares.Subarnarekha and Kharkai and the Railway Station of Kalimati. Hospital and the first school opened. Rs. Manufacture of Munition Steel and rails for war.
1928-29 Scheme of Maternity benefits introduced. Manufacture of Steel by Duplex Process commenced. New Rail Mill. Chittaranjan Das and C F Andrews visit Jamshedpur to discuss labour problems with R D Tata. Mahatma Gandhi. 1934 Profit-sharing Bonus granted-first time in India. Tata Steel Limited Review.first time in India. President. The Tinplate Company of India commenced manufacture. Retiring Gratuity introduced. Sir Jehangir Ghandy takes over as the first Indian General Manager. 1921 Jamshedpur Technical Institute of Tata Steel opened with 23 students on the roll. Bihar Labour 1923 - 1924 - 1925 - 1929-30 - 1930-31 - 1931-32 - 1935 - 1937 - . a bilingual in-house magazine commence publication. Jamshedpur Labour Association signed an agreement with N B Saklatvala. Welfare Department organised. Agents office opened in Calcutta under the charge of Sir Ardeshir Dalal. Production of high-tensile steel commenced. 1938 J R D Tata succeeds Sir N B Saklatvala as the Chairman of the company. Apprentice Shop opened. Merchant Mill and Sheet Mill go into operation. Dr Rajendra Prasad and Pandit Jawaharlal Nehru gave awards on labour dispute. First Tariff Board Enquiry leading to grant of protection to the Iron and Steel Industry. First Founders Day celebrated in Jamshedpur. Research and Control Laboratory opened. Subhas Chandra Bose.
Werke A. Personnel Department started. A Benzol plant and the Wheel Tyre and Axle Plant the first of its kind in the country went into operation. Manufacture of special steels for war purpose developed. Tata Steel launches a Modernisation and Expansion Programme. 1958 The Golden Jubilee celebrations presided over by Jawaharlal Nehru. USA and Frazer & Chalmers Engineering Works of GEC. in April.G.enquiry Committee under the chairmanship of Dr.. Rajendra Prasad visit Jamshedpur. All units of Two-Million Ton project commissioned. Production linked incentive bonus scheme introduced. Agreement signed with Kaiser engineers for Two-Million Tonne Expansion Programme. Supplemental agreement signed in August. Armour plates and various alloy steels produced. Agreement between management and Tata Workers Union signed in January. B. 1959 New agreement is signed in February with the Tata Workers Union Jamshedpur. Jubilee Park dedicated to the nation. 1941-42 - 1942-43 - 1947 - 1951-52 - 1953-54 - 1956 - 1960 - 1961 - 1962 - . An industrial license is obtained by Tata Steel for an Alloy-Steel project in July. Agreement with Didier. Commemorative postage stamp of Jamsetji Tata issued. Sir Ardeshir Dalal T. Hospital opened. Community and social welfare schemes commenced. 1939-40 The new 100-Tonne Blast Furnace started operation. Limited is renewed for ten years. A managing agency s agreement between Tata Steel and Tata Industries Pvt. UK. Tata-Robins-Frazer formed in collaboration with Hewitt-Robins Inc. of Germany for installing a refractory plant at Belpahar. Ferro-Manganese plant commences production at Joda.
1965 - 1967 - 1968 - 1974 - 1978-79 - 1980 - 1982-83 - 1984-85 - 1987-88 - 1992-93 - . JRD Tata becomes Chairman Emeritus after guiding Tata Steel as Chairman for 46 years.Alloy steel license of Tata Steel is revoked by Government. Tata Steel defers consideration of Alloy-Steel plant. Human Resources Department restructured. The new One-million ton capacity "G" Blast Furnace was commissioned. Merger of the Indian tube company with Tata Steel. Dr JJ Irani becomes Managing Director. Basic Oxygen Furnace Shop . Tata Yodogawa Limited. a new company to undertake the manufacture of steel mill rolls was incorporated. Five-year Rural Development programme for upliftment of the villagers around Jamshedpur taken up. Russi Mody takes over as new Chairman.LD1 inaugurated. Amalgamation with West Bokaro Limited for coal mine operations. Mr Ratan N Tata takes over as the Chairman. 1986 Started an export cell which co-ordinated the Company s growing exports. 1963 The government approves in principle expansion by One-Million tonnes during the 4th Plan. First Social Audit Committee Report submitted. 1989 Pension Scheme introduced. Interim relief recommended by Central Wage Board for Iron and Steel industries. The Steel Ministry agrees to expansion to 4-Million Ingot tonnes with a Strip Mill. The Tata Football Academy established.
Stamp-charged batteries 6 & 7 start production. 1995-96 The aggregate production of cement from the company s plant at Sonadih and Jojobera crossed the 1 million tonne mark. Tata Steel has set the ball rolling for its new 10 million tonnes integrated steel plant at Gopalpur in Orissa. Employees Family Benefit scheme introduced.The Bearings Division at Kharagpur produced 7. to Tata Electric Companies for a total consideration of Rs. The energy conservation drive received a big boost with commissioning of the new fuel-efficient Blast Furnance incorporating state-of-the-art technology. 300 crore. 1993-94 JRD Tata passes away in Geneva on 29th November. The first Slab Caster in operation. With the laying of the foundation stone by the Prime Minister of India. Several divisions of the Company received ISO-9000 certification. Received Prime Minister s trophy for the Best Integrated Steel Plant for the year 1995-96. The one-million-tonne per annum Hot strip Mill was commissioned.5 million number . The centre-piece of the Company s Modernisation Programme. put under its earlier Modernisation Programme-Phase III. 1994-95 The third phase of the Modernisation Programme completed. under construction at Jojobera. 1993 at the age of 89. Dr JJ Irani was conferred an Honorary Knighthood by the Queen of Great Britai . Mr PV Narasimha Rao.34% increase over previous year. 1996-97 The Company sold the 67. viz.5 MW Power Plant. Cement Division with units at Sonadih and Jojobera starts production.
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