In 1907, Eugène Schueller, a young French chemist, developed a hair dye formula called Auréole. Schueller formulated and manufactured his own products, which he then sold toParisian hairdressers. In 1909, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France" literally "French Society for Inoffensive Hair Dyes"), the original L¶Oréal. The guiding principles of the company, which eventually became L¶Oréal, were research and innovation in the field of beauty. In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today. L¶Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L¶Oréal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail. L¶Oréal has five worldwide research and development centers: two in France: Aulnay and Chevilly; one in the U.S.: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; and in 2005, one was established in Shanghai, China. A future facility in the US will be in Berkeley Heights, New Jersey. From 1988 to 1989, L'Oréal controlled the film company Paravision, whose properties included the Filmation and De Laurentiis libraries. StudioCanal acquired the Paravision properties in 1994. L¶Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis. On 17 March 2006, L'Oréal purchased cosmetics company The Body Shop for £652 million. The company has recently faced discrimination lawsuits in France related to the hiring of spokesmodels and Institutional racism. In the UK, L'Oréal has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands. A book by Monica Waitzfelder, published in French as L'Oréal a pris ma maison and in English as L'Oréal stole my house!, details how L'Oréal, a company claimed to be anti-Semitic by the author, took over the Waitzfelder home in the German city of Karlsruhe (after the Nazis had engineered the removal of the family) to make it its German headquarters.
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Xavier ontanet. She declared that her belief in the power of cosmetics to enhance female beauty was greater than any concern overanimal testing. In t e mid s. [ ] ollowing L'Oréal's purchase of he Body Shop. Annette Roux and Louis Schweit er. ranck Riboud. t is as replaced e're orth it ¨§ ¤ ¤ ¤ ¡  ¤ ¨   !  © #   ¢ ¢ . Peter Brabeck-Letmathe. ote thePiet ondrian-esque design. $ # #  " In . t e slogan as changed again to Because £ ¦¦¦¥ ¢ £ ¤ © ¢ L'Oréal's famous advertisi slogan is Because I'm ort it . has invested significantly in alternative methods for chemical safety testing. [edit]Business [edit]Corporate governance erner [edit]Board of directors Jones. As a result. [edit]Management committee ' ilippi. arc Lacharri re. rançoise Bettencourt eyers. [ ] sales of cosmetic products.   ' ) $   & L'Oréal Paris hair gel. Lindsay Owen- # Bauer. L'Oréal also owns a   following motivation anal sis and work into consumer psychology of r. he Body Shop founder ame Anita Roddick was forced to defend herself against allegations of abandoning her principles over L'Oréal's track record on animal testing. rancisco Basco. [ ] h e company states that no animal testing has taken place since   © ©  Protest group aturewatch continues to allege that L'Oréal continues to test new ingredients on and that L'Oreal  provide more consumer satisfaction with L'Oréal products. ean -Pierre eyers. axim i torenko. L'Oréal and Suisses founded Le l ub des réateurs de Beauté speciali i ng in mail order   §   %    animals. he shift to ¢ £ £   ¢ £ ¦¦¥ ¨ ¢ £ Because ou're ort it .we" was made to create stronger consumer involvement in L'Oréal philosophy and lifestyle and air and Body products line for kids called L'Oréal Kids. the slogan for which is "Because we're worth it too". who continue to e against animal testing. Bernard Kasriel. calls were made for shoppers to boycott he Body Shop. In late . Liliane Bettencourt. harles-Henri ( urrent members of the board of directors of L¶Oréal are: ean-Paul Agon.

Chief Executive Officer Frederic oze. In 2003. L¶Oréal has operations in over 130 countries. President of Luxury Products [edit]Stockholders As at year end 2009:[1] Breakdown of share ownership: 31.441 bn. [edit]Sales.029 bn and net profit was ¼1. and 5.850 employees. 19. 3.221 bn.7% of sales derived from cosmetic activities and 2.8% by Nestlé.6% from North America at ¼3. EVP of Human 0 Jean-François Grollier. [edit]Joint ventures and minority interests L¶Oréal holds 10. Its consolidated sales was ¼14.0% by the Bettencourt family.653 bn.7% from Western Europe at ¼7. employing 50. and the remaining 36. which accounts for 2.9 bn.5% from dermatological activities.4% treasury shares. they draw on L¶Oréal's knowledge in the fields of nutrition and food safety.000 people. 13. 29. L¶Oréal USA Béatrice Dautresme. 27. In 2007.749 bn. EVP of Corporate Communications          Christian Mulliez. The Laboratoires Innéov is a joint venture in nutritional cosmetics between L¶Oréal and Nestlé.3% of consolidated sales is invested in research and development. There were 60.8% is publicly traded.  profits. the world's number 3 and Europe's number 1 pharmaceutical company.7% from rest of the world at ¼2.699 bn. Chief Executive Officer. it applied for 515 patents.585 [7] .784 bn.5% from active cosmetics at ¼0. EVP of Finances Jean-Jacques Lebel.41% of the shares of Sanofi-Aventis.506 bn. 96. In 2003. L¶Oréal announced its 19th consecutive year of double-digit growth. EVP of 0 esearch and Development esources The company had earned $2. 2.  Cosmetics sales by division breakdown: 54. President of Consumer Products Nicolas Hieronimus.500 people.900 of its employees. etc.The management committee includes: Jean-Paul Agon.8% from consumer products at ¼7. Cosmetic sales by geographic zone breakdown: 52. Galderma is another joint venture in dermatology between L'Oréal and Nestlé. [7]  million on sales of $19. which employ 14. L¶Oréal was ranked 353 in the Fortune Global 500. 24% of which work in France. 0 Geoff Skingsley. 25. President of Professional Products Marc Menesguen. It operates 42 manufacturing plants throughout the world.811 million.1% from luxury products at ¼3.9% from professional products at ¼1.

the Garnier division and an external employment agency were fined ¼30. and would challenge the measure in court. allegedly told Yanowitz to fire a dark-skinned sales associate despite the associate's good performance. get me one that looks like that. L'Oréal was named Europe's top business employer by The European Student Barometer. the British Advertising Standards Authority attacked L'Oréal for a television advert on its ³Telescopic´ mascara. it only made the lashes look 60% bigger. stating "it will make your eyelashes60% longer. When Yanowitz refused. and other litigation On August 11." Wiswall retired as president of the luxury products division of L'Oréal USA at the end of 2006. Wiswall pointed to a "sexy" blonde-haired woman and said. In May 2007. then the general manager for designer fragrances. L'Oréal was one of several cosmetic manufacturers ordered by the Therapeutic Goods Administration in Australia to withdraw advertising regarding the wrinkle removal capabilities of their products. [12] [13] L'Oréal is reported as saying the decision was "incomprehensible". [11] In July 2007.000 for recruitment practices that intentionally excluded non-white women from promoting its shampoo. [8] a survey conducted by Trendence that covers 20 European countries and incorporates the responses of over 91.000 USD for each laureate. the Supreme Court of California ruled that former L'Oréal sales manager Elyse Yanowitz had adequately pleaded a cause of action for retaliatory termination under the California Fair Employment and Housing Act. [1] The same partnership awards the UNESCO-L'Oréal International Fellowships. Scientific and Cultural Organization (UNESCO) and carry a grant of $100." In fact.000 USD in funding over two years to fifteen young women scientists engaged in exemplary and promising research projects. They also failed to state that the model was wearing false eyelashes. The L'Oréal-UNESCO Awards for Women in Science was established to improve the position of women in science by recognizing outstanding women researchers who have contributed to scientific progress. [10] The case arose out of a 1997 incident in which Jack Wiswall.[edit]Community involvement and awards In 2008. The awards are a result of a partnership between the French cosmetics company L'Oréal and the United Nations Educational. and remanded the case for trial. by separating and thickening at the roots and by thickening the tips of the lashes. [edit]Claims [9] of racial discrimination in advertising. 2005. "Fructis Style". "God damn it. featuring Penélope Cruz.000 students. providing up to $40. In July 2007. [14] [edit]Brands .

g d dc f s tr rp y ƒ‚‚ € v x xw a eddc qpi ` u h Y YX W V [ i t ti also omen in Science R inside the head office building. Hauts-de-Seine. Reuters. he world's largest hair salon is located students. near Paris. 5 8 P U6 A@9 B 3 5 @ H B IBB 2 5 P 1 855 Q 8 76 ˆ‚‚ ƒ‚‚ 8 F6 S6 4 T c b u †  C 2 employees work in the ils . professional. replaced the former onsavon factory. ^ Jones. . in lichy.Research and evelopment . with its brown glazed façade of windows. . luxury. "Nestle waits for market pressures to soften Hershey". Retrieved on ay ompassionate Shopping .L'Oreal fact file. Retrieved August . ^ 'Naturewatch at the April . L'Oréal. -12-08. Archived June . [edit]Head office entre Eugène Schueller. ^ "Annual Report avid ".  ˆ‚‚ ƒ y ‚ ‚ ‘ …„ ‘ … ‡ ‰ v Retrieved January . ^ "Statuts. including retirees. the customers are us as test subjects for new hair ed colours.Our commitments". In P IBB E 9 DA@9 BB . Loreal. ayback achine." L'Oréal. . Retrieved November . L'Oréal head office. such as the mass.com. Retrieved 2010-07-31.Brands are generally categori ed by their targeted markets. . and unemployed people. per day. ^ "L'Oréal Sustainable evelopment . . . January . is every bit as ugly as its neighborhood. As of . and active cosmetics markets. constructed in the s from brick and steel. H BB G building.[ L'Oréal ] SA has its headquarters in ew York ity. and employees moved into the facility in [ Klawitter of Der S iegel said "the building." Klawitter added that the facility "gives the impression of a high -security zone" due to the V cameras and security equipment. ] he building. [edit]See  L'Oréal-UNES O Awards for [edit]References ab cd e . rance L'Oréal roup has its head office in the [ entre Eugène Schueller in lichy.[ eeded] ] its ew Jersey headquarters is in Berkeley Heights. hairdressers served women. . ] he building is often referred to as the "Beauty actory" by the public.

13. Asa.000 salariés de L'Oréal à lichy. Sox First.uk. ^ "L'Oréal (UK) Ltd"." Der S iegel. . 36 11. ^ "L'Oreal found guilty of racism". 2007-07-23." L'Oréal. [edit]External Paris portal links Companies portal   Official website History section. "Construit à la fin des années 1970 en briques et acier. th 1028(2005). ^ Klawitter.400 à y travailler..AfricaResource: The Place for Africa on the Net". oney. he Independent Published 18 7. "L'Oréal's Great Bluff. The aily Telegraph (Australia). ^ "L'Oreal Tells Women of olor to Take a Hike . 2007-07-25. ils sont 1. 1. ™ ˜ Cosmetics .6. 12. le Centre Eugène Schueller se dresse à l'emplacement de l'ancienne usine onsavon. à Clichy-la-Garenne dans les Hauts-de-Seine." Le Journal du Net. AfricaResource. 7 18. arch 2005. ^ "World Presence. ^ Contact Us. Retrieved 2010-07-31. Aujourd'hui. official website [show] v‡d ‡e L'Oréal Group [show] v‡d ‡e CAC 40 companies of France [hide] v‡d ‡e Lips Products Face Eyes Other Ingredients Related topics Treatments Lip gloss · Lip liner · Lip plumper · Lipstick Concealer · Foundation · Face powder · Rouge · Bindi · Thanaka · Tilaka · Cleanser-Toner-Moisturizer Eye liner · Eye shadow · Kohl · Mascara Shampoo-Conditioner-Styling cream · Nail polish · Anti-aging cream · Body powder · Cold cream · Sindoor International Nomenclature of Cosmetic Ingredients · List of ingredients Cosmetic advertising · Beauty salon · Spa · Cosmetology · History of cosmetics Cosmetic surgery · Botox · Facial · Bleaching · Manicure · Pedicure · Hair removal (Waxing-Threading-Shaving) · Hair styling [show] Major brands ” d ” k j — f g e h h “ ™ i – • ’ ay 2008. Retrieved 2010-07-31. Retrieved on 7 July 2010.cnn. 8. Inc. Les salariés du siège de l'Oréal y ont emménagé à partir de 1978. Retrieved 2010-07-31. ^ "2. ^ "The European Student Barometer 2008". 15. 16. ^ UNES O/L¶ORÉAL o-Sponsored Fellowships for Young al.com. Retrieved 2007-07-20. 2007-05-07. ^ "Wrinkle creams are a rip-off". Retrieved on 14 July 2010. omen in Life Sciences 10. Retrieved on 27 November 2009. L'Oréal USA. 2007-08-30. 14. Retrieved 2010-07-31. ^ "Anita's 652m sell-out". Nils. ^ ab arch 2006. Accessed 8 "FOR UNE lobal 500 2007: L'Oréal"." 17. L¶Oréal USA corporate heaquarters .org. ^ Yanowitz v.

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