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DAGRI FATEMA S.
CLASS S.Y.B.B.A ROLL NO. 12 SEAT NO.
ACADEMIC YEAR 2010-2011
COLLEGE Lt. Meenaben Jayantilal Kundaliya English Medium Mahila Comm. &B.B.A. College SUBMITTED BY Saurashtra University, Rajkot GUIDED BY Prof. CHARMI BADANI
I, Fatema Dagri S. the student of S.Y.B.B.A hereby declare that the project work presented in this report is my own work and was carried out under the supervision and with full co-operation of Prof. Charmi Badani & guidance of our college, Rajkot. Here I am sure about this is my own work and it has not been presented to any other university or similar institute for the examination purpose.
Date: Place: Rajkot Sign.
COLLEGECERTIFICATE 7 .
Here. Demands for the dynamic entrepreneur and personnel. 8 .A. trade. In the present year of globalization and liberalization. whether it an industry.B. The practical visit of industry is an essential feature of business studies the current rapidly changing business. commerce or information technology. so that the student can move over to the professional life with ease and familiarity. the project report undertaken is on CAPTAIN MINI TRACTORS PVT. A common question asked to the student of B. This has provided to be can ideal experience. The visit to the industry will enable the students to gain knowledge about organizational environment problems and various measures.PREFACE World is widening up and we one not confined to just one place. is reason of choice of the faculty this is because B. LTD.B. Each and every object requires a practical knowledge. it is very necessary to be well aware of the practical functioning of any of the aspect. and all have to a part with the rest of the world to make it complete.A is the bridge between the world of education of commerce & management and the world of practice.
M.. Date: Place: Rajkot 9 . one can over achieve without the help of friendly guidance and co-operation of so many people involved in that work. Kailesh movaliya who let me visit at his organization.ACKNOWLEDGEMENT No serious and lasting achievement of success. Ltd. I am thankful to Mr. K. I am thankful to professor Charmi Badani for giving me complete guidance and encouragement with flavoring of excitement and curiosity for the preparation of this industrial study report. First of all I am thankful to our principal Mr. Padhiyar who gave me opportunity to visit CAPTAIN MINI TRACTORS Pvt.
INDEX 1) General information 2) Organization structure 3) Production department 4) Personnel department 5) Marketing department 6) Finance department 7) Future plan 8) Remarks 9) Conclusion 10) Bibliography 10 .
GENERAL INFORMATION 11 .
1) Introduction 2) History of tractors 3) Achievements 4) Affiliates 5) Company Profile 6) Organization Chart 7) Size of Unit 8) Location of the unit 9) Network of the company 12 .
Bharat Stage III and our product approval by central farm machinery training & testing institute-BUDNI. passion. To achieve the success hard work is require. Along with hard work it require the time. We have completed all required formalities like RTO approval.Com 13 . ARAI certificates and registration approval from various state transport commissioners. with brand name CAPTAIN. big reasons. We here by take opportunity to introduce our selves as one of the ISO 9001-2000 certified. Small beginning. & through determination. We invite you to reveal in our adventure. For More detail of our Company & our Product you can visit our WWW. with all these factors. they started to manufacture the tractor to know the limitation of the farmer.INTRODUCTION “A journey of thousands miles begins with only one step”. Success is the thing which can not be achieved easily. Captain Mini Tractor’s industries in the year 1994 to manufacture new mini tractors. great ambitions. They manufacture the tractor on the bases of the requirement of the farmer. They try to expand their production and developed the new product. leading mini Tractor manufacturing company in India. NABARD approval. Captain tractors . This is the story of how CAPTAIN does it.
“Winners are not those who never fails. as established in 1994 by the visionary farmer brothers Mr. G.” The company has some its own unique features. resources and dream which they saw materialized in the shape of “ Captain DI 2600 Mini Tractor”.Patel and M.T.Patel of Rajkot.M. Ltd. skill. Obsessed with the determination to bring farm mechanization within the reach of small & medium farmer. who could not otherwise own a Tractor. 14 . the duo put in their all the efforts.first Mini Tractor in India 1998. but those who never quit. The founders sensed the need of small & medium farmers for farm mechanization and the difficulty faced by them in owning a Regular Tractor.T. Previously known as Asha Exim Pvt.HISTORY OF TRACTOR Captain Tractors Pvt Ltd. knowledge.
Not only in India but it has started in marketing operation in African country. 15 . Government of India for Tractor under Subsidy. Captain mini tractor gets recently and award in the research and development of the company in all over India and award was given by the Prime Minister of India Mr. viz CMFTTI – Budni test report in 2001. Its shows the great achievement and the highly active & development of the company. included in the list of Ministry of Agri. The following are the certificate which company receives in their development. NABARD Approval for Bank finance in 2002. Man Mohan Singh. ISO 9001-2000 in 2006. The company gets many achievements in the different activity of the company during his history. ARAI approved for Stage II & ARAI Stage III in 2006.ACHIEVEMENTS Captain Di 2600 Mini Tractor has since then not looked back & went on achieving the important milestone.
AFFILIATES 19 .
GUJARAT MAHARASHTRA CHHATTISGADH ORISSA BIHAR WESTBANGLE KARNATAKA MADHYA PRADESH 20 .
captaintractors. Rajkot.com www. of Employee Scale of industry Weekly off : : : : : 0281-2228216 02827-252547 info@captaintactors. Padavla Road.com Kailesh movaliya : : : : : 2 lakes Since 1994 95 Large Scale Wednesday 21 .COMPANIES PROFILE Name Address : : Captain Mini Tractors Veraval (Shapar). Gujrat (India) Telephone Fax E-mail Web Managing Director Initial Investment Year of Establishment No.
Private Sector Public Sector Join Sector Private sector includes the unit with the private or collective of the people. is the private sector units. Public sector includes the units owned and managed by the government. company etc. for example government department. Join sector includes the unit with the co-ownership of the private individuals and government both. we decide the ownership into three categories. 22 .FORMS OF THE ORGANISATION Government of India has own standard for measuring has own size of the unit. By form of organization. It includes Joint Stock Company & cooperative society. partnership. Government Company. for example. The captain tractors. statutory corporation etc. Sole proprietorship.
ORGANISATION CHART CHAIRMAN Marketing Department Admistrative & Finance Department Production Department Research & Development Services after sales Managing Director Finance Director Production Director R&D Director Service Manager General Marketing Director Senior Accountant Production Head Design Mechanic Engine Service Area General Manager Mark Assistant Accurent Production Engine Demo Driver Mechanic Service Sales Executive Clerk Fitter Helper Salesman Peon Helper 23 .
The size of the organization depends on total investment of the organization. iii) Large scale industries That industry whose capital investment is more than 100crore is known as large scale industry. ii) Medium scale industries That industry whose capital investment is more than Rs. 24 . 1) 2) 3) Small scale industries Medium scale industries Large Scale industries Size:There are some measurements to decide the organization. more than 200crore. Ltd falls under the category of large scale industries as it was started with the initial investment of Rs. • Tiny Industries That unit whose capital investment is less than Rs. 25 lacks is known as tiny industries. 3 crore and up to 100 crore is known as medium scale industries. i) Small scale industries Small scale industries are those units whose capital investment on plant and machinery is up to 3 crore. Captain Mini Tractors Pvt.SIZE OF UNIT On the basis of size industries can be classified in to three categories.
having an ideal location which allows the least cost in production & products. 1) 2) 3) 4) 5) 6) Easy available of raw material Cheap labors Transport Suitable nature & environment Electrical supply Suitable land As well as the above factors are considered Captain Mini Tractors Pvt.LOCATION OF UNIT Location plays vital role for every industry. 25 . Factors affected to the location of the unit are as below. Ltd. The factors hold an important position in the selection of the location. The location of the firm should be chosen after considering several factors. This is the very important decision is taken by entrepreneur.
NETWORK OF THE COMPANY LOCATION CHART 26 .
India Phone : +91 2827 252547.Captain Tractors Pvt. Ltd. Dist: Rajkot Gujarat . Toluca : Kotda Sangani. 253917 Fax: +91 2827 253916 Shapar NETWORK OF THE COMP Kotda sangani Rajk ot 27 . Veraval (Shaper) East. Padaval Road.
PRODUCTION DEPARTMENT 1) 2) 3) 4) 5) 6) 7) 8) 9) Introduction Departmental Chart Raw Material Manufacturing Process Main Product Store Room Product Range Quality Control Research & Development 29 .
--Philip Kotlar Production management involves planning organization. In captain production is the heart of the company. The raw materials are process here through stages and production resulting into the final production. Since production manager should have both the technical and managerial qualifications and skills. The individual who is given the responsibity to manage the production function is designated as production manager. Captain every time tries to make its production department more powerful. That is why generally. directing and controlling the activities related to the production function.INTRODUCTION Production department is of the most important parts of the company manufacturing department is that department which is engaged in conversation of production of raw-material for all the products analyzing and separation different from the same material maybe manufacture many types of products. Captain believes in quality control and innovation so production department have to be concentrate by them. “The conversions materials into finished products with the help of certain process”. 30 . technical personnel with managerial skills are appointed as production managers.
DEPARTMENTAL CHART Manufacturing Department Manager Manufacturing Supervisor Workers 31 .
It is essential intergradient of manufacturing products quality of any finished goods be also decided by the quality of their raw material. This it is an essential part of any manufacturing unit.RAW MATERIAL Raw materials are the main gate for entering production process. The primary necessity of any company beings with the purchase of raw materials. 32 .
2) 3) Radius Three leakage tyres Front: 5. which are to be modified to make a final product.5 liters min. The raw. harrow with provision for lifting lowering implementing. Its output capacity of hydraulic pump is 17. which are used in the production activity. cultivator. it drives from engine through ‘V’ belt.The materials. are called as Raw Materials.20 x 14 (8 ply rating) Rear: 8. 1) Hydraulic system Hydraulic system is used to operate three point linkages and upload trailer material. materials are processed in the factory premises and they are given the shape of final products. It also provided transport lock. 33 .00 x (4 ply rating) To attach different types of machine like plough.
allocation and utilization of human and non-human resources hence the process are as follows: Initially the machine is designed and drawings for each component are created. 34 . ↓ Final inspection and testing ↓ Painting and preparation ↓ Dispatch/stock Process maybe defined as the organized datively of transforming raw materials into finished products. Then the material required for these components is defined like base is to make with different types of small machine. It is the process of creation of utilities and also covers the activities of procurement.MANUFACTURING PROCESS Raw Material ↓ Raw material inspection ↓ Casting produce by cupola ↓ Machining of item ↓ Inward Indirection ↓ Assembly of Product and in process inspection.
There are mainly the following things are taken into considered at the time of production 1) 2) 3) 4) 5) Engine Specification Transmission Hydraulic system Tires specification Electric system 1) Engine Specification Make : field marshal 35 .Tractor is made with more than 24 components and all components are designed individually to fit with each other to make a single tractor. Thus the tractor manufacturing is basically an art of manufacturing. Some parts are made by the firm itself & some are purchase readymade from the outside.
friction plate Gear Box: Four forward.85 meters 36 . direct injection Horse power : 9. Steering: Mechanical worm and peg type Minimum Turning: With brakes: 2. Model : fh-785 Type : four stroke. one reverse Foot brakes: Internal expanding shoe type mechanical brakes.5hp Bore stroke : 85/110mm Capacity : 625cc Engine rated speed : 2600rpm Cooling system : air-cooled Air cleaner : oil bath air cleaner with pre cleaner length 30. Parking Brakes: Pawl & Atchet type locking arrangement.3” 2) Transmission Clutch: Dry.
from engine through `V` belt. cultivator. Drive .5 liters min.20 x 14 (8 ply rating) Three Point Linkage: To attach various implements like plough. Radius: Without brakes: 3. Transport lock provided 4) Tires Specification Rear: 8. and harrow with provision for lifting and lowering implements.17.85 meters. 3) Hydraulic system To operate three points linkage & upload trailer material. Output of hydraulic pump . 5) Electric System 37 .00 x 18 (4 ply rating) Front: 5.
turning light. RPM cum hour meter. brake light. battery-charging signal. head lamps. oil temp meter. head light/dipper indicator. hazard light. solenoid operated self starter. parking light. 12V 40 A alternator.12V. 38 . horn. 70 AH battery. push button horn. plough light.
READY TO DISPATCH Once the machine is tests and if it passes successfully through its test. it is ready for working test. it gets “OK” and thus the tractor is ready to dispatch. A working test of this tractor is done and if any fault found.TESTING Once the tractor are completely assembled and fitted. it is immediately eliminated. 39 .
According to the different requirement of the farmer. the main product of the company is a mini tractor but on they produce different variety of mini tractor &individual have some unique features. Their products range: Includes: 40 .MAIN PRODUCT Generally.
75 Acre hour (Approx) Nozzle : 6 Nos. Diesel Cons./hrs (Approx) Area covered : 0.: 1 ltr.16 Tank cap. :550 ltrs.P.Pump 41 .T.(Adjustable) Pump : H.APPLICATION DETAILS Length : 78” Width : 48” Height : 54” Tyre size : 600.
After repairs tools resubmitted to the factory. So. it means (Last in first out). The part of the tractor which are semi finished they are put in the store room they use LIFO method for the inventory. other different parts of the tractor. the firm have to very much concentrate on the material & store department. There is a total 2400 parts of the different machine are required to make one tractor. If any problems in any tool. for repairs they come store room. 42 . The store department is too big so it is a challenge task for that.MATERIAL & STORES DEPARTMENT Different tools and equipments are stated on store room like engine of the tractor.
43 .QUALITY CONTROL Maintenance of quality is very important for all. The world class quality equipments and trained mans power are the valuable assets for Captain The Captain has computerized machines and the team of expert supervisors. Captain have special department for quality control of the product. Captain aim for continuous improvement of quality and productivity to provide maximum consumer satisfaction.
plough Thresher Centrifugal Pump Loader Puddling Automatic Seed cum Fertilizer Drill • Pure R&D 44 . b.RESEARCH AND DEVELOPMENT M.
it shows the development of the company. This area is based purely on the interest and passion of the promoters and their senior technical personnel.Undertaken for its own sake. This mainly contributes to him Captain. 45 . the captain get an two award on “Research & Development” on the year August 2008 in all over India 7 it was given by our Prime Minister Shri Manmohan Singh. • Applied R&D Is pursued to enhance process efficiency. Recently. So. yield and in general to continuously improve quality and value addition.
INDEX 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) Introduction Departmental chart Recruitment Selection Training & Development Benefits & services Time keeping system Wages & Salary Personnel Records Transfer & Promotion 47 .
INTRODUCTION “MIND YOUR MAN. training and development. 48 . it can be said that personnel department translates the organizational objectives and plans in to number and kind of personnel needed to achieve those objectives. selection. In the CAPTAIN MINI TRACTRS. developing implementing And controlling by which a firm ensures that it has the right place. MAN WILL MIND EVERYTHING FOR YOU” Personnel department includes forecasting. training and transfer. selection & trainings. welfare activities. and entrepreneur. Thus. well fare activities etc. at the right time doing things for which they are economically most suitable. The company co-ordination then and to get the maximum out put at minimum cost. wages and other incentive system. capital. Thus the science which deals with the problems of development of lab ours force in all aspect that is economical social and political may be called personal management. personnel department covers all the function related with personal like requirement. The main objective is to attain maximum development of workers and relationship between employer and employees. The Man is the most important factor controlling and co-ordination all the other factor of production like land. Staffing function of personnel department includes recruitment. promotion and transfer. development wages and salary and trade unions.
Officers Clerk 49 . R.DEPARTMENTAL CHART H.R. Department H.
For this purchase the respective head of the department informs the upper levels that a vacancy is created. “Recruitment is the precess to discover the sources of manpower to meet the requirements of the staffing schedule and to employ effective measures for attracting that manpower in adequate numbers to facilitate effective selection of an efficient work force.e.RECRUITMENT Recruitment means fill up the post with eligible person i. The management also informs the general public by advertisement and candidates may apply voluntarily. right numbers at right time. right man for right job qualification. E 50 .” __YODER In this company recruitment is done as per the requirement. After The function of recruitment is to rotate source of workers to meet job recruitment and satisfactions.
This opportunity of participation the recruitment of co-workers will help to boost their morale. friends of employees. depending on the work-load of the respective and the concerned department. b) Promotions: Any employee having the same qualification sand skill required at the higher position can be promoted to the same. Such promotions of employee will boost their morale and loyalty.RECRUITMENT SOURCES Captain mini tractors Pvt. Ltd. 51 . has near about 95 workers at present the company does both sources of recruitment. c) Friends and Relatives of Employees: Recruitment can be made by getting application from relatives. 1) 2) Internal External 1) a)Transfer: - INTERNAL SOURCES The death of personnel can be rectified by transferring an employee of one department.
provide specialized.d) Recalling Retrenched Employees: Former Employees. colleges and universities. Thus employment exchange acts as a link between recruiting enterprise and prospective candidates. they provide the same to the business. Being in constant contact with workers. retrenched for want of work can also be recalled as and when necessary. The enterprises can now select proper candidates from this list. At times periodicals for specific professions are used for advertisements. skilled in different jobs. in search of employment from applications received by them. b) Employment Exchanges: Public and private employment exchanges prepare a list of prospective. provide personnel to business 52 . d) Colleges and Universities: Campus recruitment of graduates from technical institutes. This method is suitable for the speedy recruitment in a short time. c) Contractors and Jobbers: The people provide workers for a commission. whenever required at lower rate. unemployed candidates. For Example Rojgar Samachar. 2) EXTERNAL SOURCES a) Advertisement: The practice of advertising in dailies or business journals has proved to be quite effective.
friends of existing workers or employees the company has relatives of management family members of ax workers and special things about the company is it has its own educational institute from which it selects administrative staff. f) Employment agencies: Firms acting as management or personnel consultants are active in providing managers and high officials. but could not be absorbed. They advertise and select and provide proper personnel for prescribed fee. Recruitment can be made for the required personnel by personal interviews at the campus itself. RECRUITMENT IN CAPTAIN Captain has recruitment from the relatives. g)Waiting List: This is the list of the candidates who had applied in the past. This avoids re-advertisement and all over recruitment again.management. This method is more suitable for the purpose of the daily wages. e) Recruitment at the gate: Workers can be recruited by business by placing a notice at the gate of the unit. Such a list is useful for recruitment at a later date. 53 .
SELECTION Selection is the second stage of recruitment after receiving application the success of an enterprise depends more. 5) Checking of References. 8) Final Placement. 54 . 6) Physical Examination. Selection procedure 1) Receiving of Applications. The applicants are received they are sent to the department head. Captain Mini Tractor factory are currying out selection process on basis of educational qualifications training and requirement of their field. 7) Preliminary selection. 3) Employment tests. They are selected on the condition that they are ready to provide services to the firm for minimum three years. 4) Personal interview. They follow scientific way for selection of workers. 2) Screening of Applications. They conduct interview of the candidates and appropriate among them are selected. On its employees selection is to test the knowledge and skill for special job.
but the new employee must have skilled and experience.Selection as per Captain The captain select the employee or candidate on the base of scientific procedure of the selection. 55 . But sometimes they select directly though the reference of present candidate.
56 . development and planned experience. The time of period is generally for the one year in this unit. instruction. In the initial stage the candidates has to observe the working ok the unit of his respective field. Development: “The term ‘development’ refers to an overall growth of the workers by enhancing his latent capacities and molding his personalities. All the necessary training is given within the premises of the company.” “TRAINING IS THE ACT OF INCRESES THE KNOWLEDGE OF EMPLOYEES FOR DOING A SPECIFIC JOB”.TRAINING AND DEVELOPMENT Training: “Training means giving up to date information and knowledge for gaining efficiency in business and developing taste and aptitude of the employees. It can be rightly said that “TRAINING IS COSTLY. BUT ABSENCE OF TRAINING IS EVEN MORE COSTLY” ON-JOB TRAINING MATHOD OFF-JOB TRAINING MATHOD In this company the selected candidates are trained. the candidates are not sent to outside for training. “Training is the systematic modification of behavior through learning which occurs as a result of education.
the workers can work properly and according to requirement. 57 .R. labour management relations are better when workers are adequately trained. Thus. The captain gives special training to their worker after the selection of the candidates as per his requirements. They get job satisfaction and become loyal to the organization. separations and database of staff / workers and many more features.TRAINING &DEVELOPMENT AS PER CAPTAIN Captain mini Tractors Pvt. Ltd provides training as follows: 1) 2) The company has vestibule On the job training So. promotion. the train’s workers feel that they are properly cared for and the employer is sincere to them. Management functions to take care of recruitment. So. transfer. H. After the selection they give special training to their employees.
educational facilities. canteen facility for employees family girls hostel for surrounding village. living facilities.30 am to 2. Corporate responsibility 58 . Janmastami. company will give same amount to the died person’s family. 15 is price of one plate. Medicine is providing to the family of employees in only Rs. 10. And also. Canteen Facility Company provides canteen facility also lunch is 11. In situation of emergency comply provide the facility of ambulance Bonus Incentives Captain provide bonus to their employee on the special occasion like Diwali. Medical Allowances If any employee of the company is die. Rs. At that time every employee of the company gives their salary of done month to the family of died person. Whatever amount is given by employees.00 pm. the employee receive bonus if they work with best performance & sometimes they achieved the target of company within time period. Dusshera Navratri etc. gives facilities to their employees like bonus.BENEFITS & SERVICES Captain mini tractors pvt. Ltd. school bus facilities.
30 am 2. Formulation of a comprehensive payroll. Software (pay soft tm) that can be integrated with attendance record system and / or production software. It makes the operations of the energy smooth and efficient by indication to each employee their time.TIME KEEPING SYSTEMS “The time is more than money” time management plays an important role in life of everyone. In order to see that work. New Year. Generally following are purpose of time keeping system. overtime & order matter. absence. 26th Jan. Janmastami. A) B) 8. They keep records of workers through the punch card method also.30 am to 11. 1) 2) 3) 4) To maintain the personal records of all the employees To keep the records on employee’s presence.00 pm There are weekly of a Wednesday and holidays on 15th Aug.00 pm to 6. Captain divided the working time in to two shifts. A firm that can maintain time will probably achieve goal on time. 59 . It list one kind of responsibility for labours.
In this system workers are paid according to the time spent at the work place. This system is also known as payment by result system. 2) Piece Wage System:In this system the wages are paid to the workers according to their output. In this system the work or production done by the employee is not taken into consideration. This wage system is directly related to the skill. 60 .WAGES & SALARY Wages and salary is the process through which structure are determined. Types of Salary or Wage System 1) Time Wage System: This is the oldest system. Wages and salary help the organization to increase workers moral and efficiency of work. The wages and salary concerned with the finance aspects of needs motivation and rewards. production capacity. speed and precision of the worker.
61 . Ltd wages calculated on daily basis and performance based working point system to address the complexity involved in calculation of wages. of piece based incentive wage system. Formulation of a comprehensive payroll software (pay soft TM) that can be integrated with attendance records system and / or production software.WAGES AND SALARY AS PER THE CAPTAIN In Captain mini tractor Pvt. Special features for calculating of wages / salary of skilled semiskilled and unskilled (trainee) workers / staff. overtime etc. overtime etc. Performance based working point system to address the complexity involved in calculation of wages. of piece based incentive wage system..
PERSONNEL RECORDS Captain Mini Tractors Pvt. maintains the formulation of comprehensive payroll software. Ltd. (Pay soft TM) that can be integrated with attendance record system and / or production software. 62 .
necessitates logical training pf advancement amd forms an effective reward for loyalty and co-operation. therefore a higher status or rank.” __YODER TRANSFER AND PROMOTION AS PER CAPTAIN Captain adopts promotion policy to give motivation to the workers. This is punishment steps this is taken by all business units to get control on their workers. Promotions are given on the bases of the performance. minimizes discontent one unrest. enterprise and ambition. attracts capable individuals. Captain also adopts this policy.TRANSFER AND PROMOTION 1) PROMOTION “Promotion” is a term which covers a change and calls for greater responsibilities and usually involves higher pay and better term and conditions of service and. To place workers in a position with less authority & benefits than the present ones. “Promotion provides incentive to to initiative. 63 . long service etc.
INDEX 64 .
1) 2) 3) 4) 5) 6) 7) 8) Introduction Marketing Research Marketing segmentation Pricing Policy Sales promotion Exhibition fair Advertising Competitions and exports 65 .
Marketing management is managerial activity and includes planning. organizing directing. Marketing is the centered on the customer. There are different functions of “MARKETING MANAGEMENT” 1) Marketing Planning 2) Organizing 3) Motivation 4) Marketing Control 66 . “Marketing management is the analysis planning. With target evidence for the purpose of personal or natural gain”. The CAPTAIN MINI TRACTORS has very large market for its products and customers of it are fixed and large number for buying its products. motivating and controlling in the filed of marketing it searches the needs and wants of customer. __PHILIP KOTLER The modern concept of the marketing is the satisfaction of the customer. in implementation and control of programs designed to bring about desired exchanges. IT aims at achieving organizational objectives by providing maximum satisfaction of customers. transform goods and services for consumption. These products are not made for general sale. but in the new sense of satisfying customer needs.INTRODUCTION Today marketing must be understood not in the sense of sale – “telling and selling”.
A Marketing Association What is marketing research? Marketing research is the systematic and intelligent investigator or study of. recording and analyzing the date about market problems and facilitate decision making.S. when. that is:• • • • Price Product Promotion place A specific marketing research is to find the black cat in the dark room. who. and how of actual and potential by buyers. The traditional approach is that 4Ps approach. what. Marketing research is a systematic gathering. It is the process of gathering routine and done routine marketing information to solve marketing problems like product planning development etc. collection. analysis and reporting of data and findings relevant to a specific marketing situations facing the company”. 67 . .MARKETING RESEARCH “Marketing research is the systematic design. why.U.
Marketing research process Situation analysis Preliminary investigation Research and Decision Sources of marketing data Information analysis Report preparation Follow up 68 .
They do marketing research or study the need of the customer & then sell its skills out of which they earn a very good response.MARKETING RESEARCH AS PER THE CAPTAIN In this company follow the marketing researches facilitate to find out their consumer’s demand. This marketing research is an important matter not only for this particular unit but also for every unit. marketing research play an important role. In Captain Mini Tractors Pvt. 69 . They have marketing research team which visit all over the country and study about the consumer’s need and help to know the now techniques of producing better products at low cost and varying of the quality of the products produced by them. Ltd.
baits.MARKETING SEGMENTATION Market Segmentation is the division and sub division of the market on the basis of common characteristics such as nature. sex. etc. Thus dividing of marketing called market segmentation. behavior. The marketing each segment is a group of people with similar or homogenous demand and the enterprise offers tailor made marketing mixed for each segment of the market. PRICING POLICY 70 .. “A market segmentation is a process of recognizing a market segment. A) Geographical segmentation B) Demographical segmentation C) Physiographical segmentation D) Behavioral segmentation Captain Mini Tractors Pvt.” _Philip Kotlar Marketing segmentation is the act of driving a market into different groups of buyers who might requires separate product and marketing mix.. Ltd products lead and dominate their field in a variety of market segments like commercial transport equipment etc. income. goalies presentation. age. So that suitable products can be sold to them.
are dependent on the pricing objectives . practicable and effective pricing decision. Then finished goods in weighted in firm’s own weigh bridge that the goods is sent through the firm’s own trucks. The setting of pricing. fax etc. We should study selling process while studying marketing . DISPATCH: After receiving order production is made narrated in earliest. Firstly they get order from different parties through personal contact. sales oriented objectives and status quoobjectives. “A price is what a marketer receives and what a buyer pays on the exchange of product. formulating pricing strategies etc.Pricing are guided for achievement the objectives organization work and consistency needed by the company to make reasonable. cheaper. BILL: 71 .The process of CAPTAIN MINI TRACTOR is as under…. letters. for that charges are leave. telephone.” _Philip Kotlar As we know selling is the part of marketing. ORDER: Production here is of based one so the order should be included in selling process. The pricing objective can be divided into profit oriented objectives.
When the customer receive the goods and feel that the goods is ok then the bill is provide to the customers with all charges which is made by the firm as per agreement at the time of order.Firm provide credit for 5 days. RECIVE THE PAYMENT: Firm received the payments from the customers mostly by cheque . 72 . Ltd has been formed which decide pricing policies of different products of tractors as based on the hire the price hire the tractors. The price of tractors is depending on the bases of the facilitY given on that. PRICING POLICY AS PER CAPTAIN In Captain Mini Tractors Pvt.
Director Sales Manager Dealers Customers Customers 73 . Producer to Dealers & Consumer. Sales are done by this way.Channel of Distribution The main channel of distribution is through company’s dealers. Producer to Consumer.
Thus term after refer to those selling efforts that are designed to supplement personal selling and advertisement sales promotion consists of all those activities whose purpose is to supplement to coordinate and to make more effective. sharing demand relating information. With an objective of maximizing consumer impact. 2) Sales collateral: Jointly plan strategies. access to our promotional activities. sharing cost of promotion. reducing overall risk and improving efficiency. takes-ones. leaflets. etc.SALES PROMOTION Sales promotion means any step taken for the purpose of obtaining or increasing sales. integrated sales and operation planning. supply planning and demand planning. 3) Visual Merchandise support: Providing necessary visual merchandise material such as window and counter display terms. Captain offers them the following sources: 1) Layout service: Personalized layout service as per your requirement of size and quality. establishment of new products. brochures. 74 .
There are clear cut product specifications that both managers and workers adhere to right from the moment rough is issued for manufactured through to the sale of the final product to customer. end–consumers. From the point of allocation. until the final sale.With these complementary strategic intents We can also help you reduce the risk related to your inventory Positioning. 75 . 6) Preferred website access: Access to our online stock along with personalized and Secured online facilities . 5) Downstream: Product. through every stage. Design and certification – create a niche unexplored areas by spreading awareness and educating the.4) Staff training:Product and retailing – Intensive training in sales skills. 7) Efficient Management With over 20 years of diamond cutting and distribution establishment the Captain group is uniquely qualified to manage the complexities of diamond trade. product knowledge and core brand attributes. each step is well managers and controlled by a loyal and responsible management team.
Rajesh Patel State level agriculture fare director Mr.EXHIBITION FAIR OR TRADE FAIR As an international group Captain participate at major trade shows world –wide including. Rajesh Patel with Shri Narendra Modi (CM) Gujarat and National leader Shri Venkaiya Naidu. Agriculture Minister Shri Bhupendrasinh Chudasama with Mr. OUR SET OF SKILLS AND SERVICES TO ENRICH YOUR PRODUCTS AND CONCEPTS – 76 .
CAPTAIN spends efforts understanding your specific needs and utilizes its key skilled craftsmen and its state-of-the-art technology to bring in to shape an exclusive range of distinguished diamonds that adds grace to your products For more information and assistance please contact us at – E-mail : firstname.lastname@example.org Telephone: +91 2827 252547. Fax : +91 2827 253916 77 .com www.captaintractors.
news paper. articles and through the internet. outdoor hoardings. 78 .ADVERTISING In recent times. to call public attention by emphasizing desirable qualities so as to arouse a desire to buy or patronize: promote. It appears in the recognized media such as newspaper. Advertisement is nothing but a paid from of non personnel presentation of ideas goods or services by an identified. Advertisement is any form of non-personnel for the purpose of including people to buy the product advertisement is a paid from of publicity. Advertising has become the life blood of modern business world. Sponsor. radio. Ltd advertises by events. magazine." Advertising is a personnel presentation of goods and services through advertising the message is sent to the customer about availability of their products in the market. Captain Mini Tractor Pvt. Advertisement "As the the action of calling something to the attention of the public especially by paid announcements. Advertisement is very powerful tool for the creation and retention of consumer demand. television. It is the voice personality of salesman. act It is back – bone of the modern marketing.
selection & trainings. In the CAPTAIN MINI TRACTORS. Man is the most important factor controlling and co-ordination all the other factor of production like land. personnel department covers all the function related with personal like requirement. well fare activities etc. and entrepreneur. Man is the most important factor controlling and co-ordination all the other factor of production like land. capital. and entrepreneur. The main objective is to attain maximum development of workers and relationship between employer and employees. capital.COMPETITIORS Captain mini Tractors’ Pvt. 80 . Competitors Is the main problem now a day in any field? The same problem is there with CAPTAIN MINI TRACTORS there is competition with. The company co-ordination then and to get the maximum out put at minimum cost. devlopmentwages and salary and trade unions. Thus the science which deals with the problems of development of lab ours force in all aspect that is economical social and political may be called personal management. Thus the science which deals with the problems of development of lab ours force in all aspect that is economical social and political may be called personal management.
Mahindra tractors Sonalika tractors EXPORTS Gujarat Maharashtra Karnataka West bangle Madhya Pradesh Chhattisgarhi Orissa Bihar 81 .
INDEX 1) 2) 3) 4) 5) 6) 7) 8) Introduction Departmental chart Capital structure Nature of capital Financial statement balance sheet Cash flow Fund flow Ratio 84 .
Now a day in the world of modern business finance is the center point of the other department such as personnel. As well as their distribution. production and marketing department. It is rightly termed as the science of the money.INTRODUCTION Finance is the life blood of business.” 85 . The main areas that are concerned with financial management are financial planning rising of funds forecasting of cash and receipt and expenditure uses and allocation of funds and financial control. Business needs finance for the production of good and services. It is managerial activity that is concerned with the planning and controlling the financial resources to the firm. Financial management is the operational activity of a business that is responsible for obtaining and effectively utilizing the funds necessary for efficient operations. The efficiency of production and making operation is directly influenced by the manner in which the finance function of the enterprise is performed by the finance personnel. “IT IS THE MOST IMPORTANT FUNCTION OF EACH AND EVERY ORGENIZATION.
DEPARTMENTAL CHART Finance Department Finance Director Senior Accountant Assistant Accurant Clerk Peon 86 .
A proper financial planning will reduce the uncertainly of the future. internal and external accounts etc. are also included in financial planning. It includes the exploration of different of sources of finance. It includes the need of the financer in future etc. Financial planning means deciding in advance the financial activities carried out to achieve the basic objective of the every organization. financial accounting.FINANCIAL PLANNING Financial planning means and includes the determination of financial objectives. selection of the bets alternative and implementation of financial plans. formulation of financial planning and development of financial techniques. capital cost production of loan capital. 87 . In Captain Mini Tractors Pvt. They prepare budget for financial planning. Ltd one of the important decisions to be taken by finance head is of financial planning.
LONG TERM PLANING 2.In “CAPTAIN MINI TRACTOR” the finance manager is the tacking the decisions Of planning the general manager is the person who takes decision about new investment. SHORT TERM PLAN Thus in short we can say that “GEETA OIL MILL” has greater financial position. They do two types of financial planning they are 1. 88 .
Ltd. 89 . capital. weekly and sometime day to day capital structure is represented by long term debenture. has financial resources like bank. quarterly. share. equity share preference share and net worth. share holders. borrowing.CAPITAL STRUCTURE Capital structure is very much important function of the finance capital structure is same times known as financial plan capital structure is the permanent financing of the firm. The “CAPTAIN MINI TRAVTORS” plans its capital structure for the five years. monthly. etc. by them they can get the finance easily. They prepare capital budget for five years then divide this into yearly. Captain Mini Tractors Pvt. loans.
depreciation. short terms loan. share holders funds. External source means to barrow funds from banks. HDFC etc. there must be proper and appropriate provision for depreciation of the assets.NATURE OF CAPITAL The source of finance means from where the money comes for industry and from where and in which way it comes at the time of the requirement generally. INTERNAL SOURCES EXTERNAL SOURCES In “CAPTAIN MINI TRACTORS” internal source of finance is profit funds. There are two types of source of finance they are. equity share holder’s funds. 90 . FIXED ASSETS In any organization fixed assets are of the most important. They help the company in the production process. DENA BANK. Finance manager is responsible for proper maintenance of the assets.Which are help full to this company. financial institutions. Efficiency allocation of capital is on the most important function of fixed assets management. Such as SBS.
Ltd use accounting system of Double Entry. 91 .“CAPTAIN MINI TRACTORS” industry manager fixed assets effectively and prepares the budget relating to capital and investment periodically. They also use accounting software. they prepare budget for five years then they divided according to the requirements of capital FINANCIAL BALANCE SHEET There are three types of book keeping system 1) 2) 3) Deshi Namu Single Entry Double Entry Captain Mini Tractors Pvt.
LIABILITIES Capital Profit Equity share Creditors Current Liabilities Total AMOUNT 18000000 2000000 20000000 20000000 70000000 ASSETS Fixed Assets Current Assets Bank Balance Debtors AMOUNT 50000000 30000000 30000000 20000000 130000000 130000000 Total 92 . LTD.BALANCE SHEET OF CAPTAIN MINI TRACTORS PVT.
debtors and inventories prepaid expensed are also included in current assets. As a conventional rule. CURRENT RATIO = CURRENT ASSETS CURRENT LIABILITIES Current assets include cash and those assets which can be converted into cash within a year. Such as marketable securities. a current ratio of 2 to 1 or more is considered satisfactory. It is of major importance for financial analysis. It is also known as “WORKING CAPITAL RATIO” The current ratio is a major of the firms sort term solvency it indicates the availability of current assets in rupees for every one rupee of current liability. A ratio of greater than one means that the firm has more current assts than current claim against them. 1) CURRENT RATIO: The current ratio is calculated by dividing current assets by current liabilities. The current ratio represents a margin of safety for creditors 93 .RATIO ANALYSIS The relationship of one item to another expressed in or simple mathematical from is known as a ratio.
Long term liabilities are those which repayable after one year and these are other than those appearing under “current liabilities”. 3) LIQUID RATIO : The liquidity ratio are useful in obtaining and indicating of a firm’s ability to meet its current liabilities but it does not reveal how effectively the cash resources can be managed. The long term and term liabilities include debentures and other unsecured loans which are repayable after one year net worth or equity represents equity share capital.Stock Current Liabilities 1) DEBT EQUITYRATIO: THIS RATIO EXPRESSES THE RELATIONSHIP OF LONG TERM LIABILITY TO NET WORTH. The more the firm’s ability to meet its current obligations however an arbitrary slandered of 2 to 1 should not be blindly followed. the larger the amount of current assets in relation to current liabilities. 4) ACID TEST RATIO : It is more severe & stringent test of a firm’s ability to meet current obligation. It is computed as follows DEBT EQUITY RATIO= LONG TERM LIABILITIES *100 94 . irredeemable preference share capital and preference share capital not redeemable within a period of 12 years from the date of the balance sheet. reserves. = Current Assets . It supplements current ratio.the higher ratio the greater the margin if safety.
it was 1. The ratios increased to 2.85 in March 2004. The ideal ratio the debt equity ratio CAPTAIN MINI TRACTOR is higher as compare to ideal ratio.EQUITY (OR NET WORTH) This ratio indicates the proportion owner’s stake in the business. it was 2. The ratio provides a margin of safety to the creditors the extent to which they can gain the benefits of the maintaining control with a limited investment. excessive liabilities tend to cause insolvency.28.64 in March 2003. The upward trend continued in march2005 also. In the KARP INDUSTRY the debt equity ratio was 1. While it increased to 1. 5) NET PROFIT RATIO : The Profit ratio is the firm’s ability to cover asministrative & selling cost. The ratio indicates the extent to which the firm depends upon outsider for its existence. = Net Profit FIXED ASSETS RATIO: 95 .28 and remain stable in the year march 2007.97 in march 2006. These cost require cash outlets and depreciation which a company must ultimately provide profit is computed by dividing the net profit by sales operation cost.
this ratio saws the efficiency of the business house in utilizing its fixed assets. The ratio of fixed assets of KARP INDUSTRY indicate declining trend during the study period. = NET SALE I. 15. Example of fixed assets are land and building.12.72 at the highest level during the study period in the march 2003 then there was declining trend for the remaining year of the study period ratios were 21.21.e. fixed assets less depreciation the formula used it . FIXED ASSETS RATIO RETURN FIXED ASSETS LESS DEPRECIATION The ratio is expressed as number of times. TOTAL SALES LESS 96 . It may also point to the underutilization or no utilization of certain assets. March 2006 and March 2007 respectively.53 for the March 2004. 18.30 and 13. March 2005. It was 25.This ratio is computed by dividing the net sales or cost of the sales of the concern by its net fixed assets i. A lower ratio signifies in efficiency of assets.E. furniture etc. Higher this ratio better it is because it indicates higher efficiency it means every rupee invested in fixed assts generate higher. plant and machinery.
STRENGTHS 1) MACHINE: Using all ultra modern machines. 3) MATERIAL: CAPTAIN MINI Tractor’s industries ltd. has never faced problem in case of raw material because of good contracts and goodwill.SWOT ANALYSIS S = Strength W = Weakness O = Opportunities T = Threats S W O T ANYALISIS US THE TOTAL VERTICAL AS WELL AS HOROZONTAL ANALYSIS OF THE COMPANY. 98 . 4) MANAGMENT: CAPTAIN MINI Tractor’s industries ltd. Because it has proper financial management and large group of investment. got excellent management because workers are without any chaos. 2) MONEY: Finance has never been a problem of CAPTAIN MINI Tractor’s industries ltd.
5) MONITORING: CAPTAIN MINI TRACTORS industries ltd. money is blocked. High quality of man power.has achieved system which helps in smooth working of an industries. WEAKNESSES Due to different machines parts required as inventory and specific therefore huge investment as raw material is also required thus. OPPORTUNITY 99 .and other mentioned below? Good quality of power. Above 5m is very strength of CAPTAIN MINI Tractor’s industries ltd. Product competitiveness-loss competition.
100 .To cover more global market By way of merging and acquisition can expand the business They can follow another product line apart from steel. Competitors are always motivators for any business and not having it. They are dealing with overseas but if currency of that country gets. are like not having it are like not having way of more success. THREAT Having global relation and not having global marketing can hazardous. profit earning of local company will be hampered. Specific product is produce so that more time consuming and loss productivity. Decrease.
Here I get an opportunity to give suggestion as per my view points of view. But today. in the modern age the company 101 . The company running very smoothly with the continuous development and expansion.
have increase to provide some social respnsibility.- 102 . As we know their customer are farmer so at possible to organise some programe of development to their customer atleast 1 time in a year as amotivation.
Each & every activity which is running in business based on future scope is uniform and uncertain nobody can’t guess what is stored in future, but every one is eager to know what is stored in once future. Any unit has certain plans to be achieved in future so as to gain continuous progress and maintain a bright image in the market CAPTAIN MINI TRACTORS Pvt. Ltd has also certain plans in future. Every company has its own dream and plan continues planning in specific director for expanding the activities is quite essential future plan of “CAPTAIN MINI TRACTORS”. Today’s competitive achieving and fast running would every business become a developing unit.
The macro factors. The social responsibility of the company is described in detail. Ltd was wonderful experience this visit gave me a practical knowledge and exposure about the industry. They are providing lots of the facility to people. The project report is prepared from the available date given to us from the The CAPTAIN MINI TRACTORS Ltd. the leading oil company is such a unit that enhance the economic growth are described in such a way. etc. The CAPTAIN MINI TRACTORS Ltd. has coped up with all kinds of environments as like external as well as internal environments and even how they managed with the macro as well as micro factors of the external environment i. and social factors are described in depth. policy. By observing the whole organization look out it seems that it has a good effective management that helps them to achieve all the goal set by them with consideration.e. They have good relationship with employees along with that lower person also right to talk freely and share their problem with similar. so that the picture of the unit can be visible like crystal clear. shown in this report. like Govt. economic policy. How they are responding to their supplier customers. Government.CONCLUSION Visited Captain Mini Tractors Pvt. 107 .
Above are the main points that are included in the project report by way of its proper study and proper interpretations. I would like to give best wishes for its very bright future. It was a golden chance for me to visit such a industry. The visit has helped me to understand better that how theoretical knowledge can be practically applied. 108 .
com 110 . MATHEW WEBIOGRAPHY Captainminitractors.BIBLIOGRAPHY • Business Management • M.J.com kaileshmovaliyainfo@yahoo.
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