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The Official Magazine of Affiliate Summit Issue 13 | January 2011 It’s OK to Monetize
The Official Magazine of Affiliate Summit
Issue 13 | January 2011
It’s OK to Monetize
Five Ways to Get an
Affiliate’s Attention
By Missy Ward
Page 2
By Tricia Meyer
Page 10
The Secret to Success
in Business
By Shawn Collins
Page 31
New Trends in
Social Media
By Ricky Ahuja
Page 18
Affiliate Summit West
2011 Agenda
Page 34

CONTENTS

02

Editors’ Note: The State of the Af liate Blogosphere By Missy Ward

03

Effectively Use Datafeeds to Enrich Your Website By Eric Nagel

04

Five Reasons Why You Aren’t Making Money By Charles Bohannan

05

Grow Your Audience Through Podcasting III: Distribution By Daniel M. Clark

07

Four Keys to Negotiating with Af liate Managers By Colleen Darwent

08

Making the Transition from Employee to Entrepreneur By Joe Lilly

09

Is Your Social Media Expert a Fraud? By Missy Ward

10

Five Ways to Get an Afliate’s Attention By Tricia Meyer

11

Search Marketing vs. Social Advertising By Don Batsford, Jr

12

How to Spot a Good Merchant By Kim Salvino

13

The New Intersection of Search and Social Media By Jay Berkowitz

14

Can Coupon Af liates and Merchants Get Along? By Travis Jacobson

16

17

18

19

20

21

23

24

25

26

27

29

By Travis Jacobson 1 6 17 18 19 20 21 23 24 25 26 27 29

Ins and Outs of Af liate Negotiating By Cindy Ballard

The Hidden Opportunities Behind Attribution Standards By Scott Allan

New Trends in Social Media By Ricky Ahuja

Af liates Can’t Afford to be Non-compliant By Rachel Corcoran

Leaving New Jersey, An Af liate Roadtrip By Shawn Collins

Increasing Conversions Rates with On-Site Messaging By Logan Lenz

How to Get Your Afliate Wishes Granted By Mia Vallo

Why Use LinkedIn? By Mike Buechele

Effectively Communicating With Af liates By Deborah Carney

Is Offering Pre-paid Deals Good for Merchants? By John Vehlewald

Never Too Young to Start By Jill Swartwout

Avoiding the Pitfalls of International Marketing By Paul Kemshell

STAFF

FeedFront | January 2011

30

Af liate Marketing Goes Hyper-Local By Carolyn Tang Kmet

31

The Secret to Success in Business - Persistence By Shawn Collins

32

Pay-Per-Call - Get Off the Sidelines By Rob Duva

34

Agenda

44

Drew Eric Whitman Bio

45

Brian Solis Bio

46

Speaker Bios

61

Merchant’s Choice: CPA or Af iate Network? By Le Michelle Nguyen

62

Types of Content Publishers & Objectives to Pursue By Geno Prussakov

64

Af liate Summit unConference 2010 Recap By Shawn Collins

65

Five Places to Find Customer Testimonials By Justin Premick

66

People to Follow on Twitter

68

Wynn Las Vegas Map

Co-Editors in Chief – Missy Ward, Shawn Collins Co-Publishers – Missy Ward, Shawn Collins Contributing Writers - Ricky Ahuja, Scott Allan, Cindy Ballard, Don Batsford, Jr, Jay Berkowitz, Charles Bohannan, Mike Buechele, Deborah Carney, Daniel M. Clark, Shawn Collins, Rachel Corcoran, Colleen Darwent, Rob Duva, Travis Jacobson, Paul Kemshell, Carolyn Tang Kmet, Logan Lenz, Joe Lilly, Tricia Meyer, Eric Nagel, Le Michelle Nguyen, Justin Premick, Geno Prussakov, Kim Salvino, Jill Swartwout, Mia Vallo, John Vehlewald, Missy Ward Magazine Coordinator - Amy Rodriguez Graphic Design – David Hallock

Af liate Summit , Inc. 522 Hunt Club Blvd. #411 Apopka, FL 32703 tel (417)-2SUMMIT (278-6648) fax (908) 364-4627

Articles in FeedFront Magazine are the opinions of the author and may not necessarily reect the views of the magazine, or its owners. FeedFront Magazine always welcomes opinions of an opposite nature. For more information, visit: www.FeedFront.com Interested in advertising? Please visit http://feedfront.com/advertising/ or email us at: feedfront@afliatesummit.com © 2011 Afliate Summit, Inc. and Individual Authors.

The State of the Affiliate Blogosphere By Missy Ward was recently digging into Technorati’s State

The State of the Affiliate Blogosphere

By Missy Ward

The State of the Affiliate Blogosphere By Missy Ward was recently digging into Technorati’s State of

was recently digging into Technorati’s State of the Blogosphere 2010 report, which surveyed over 7,200 bloggers, and provided great insight as to who is blogging, what they are blogging about, why they are doing it, how often, and where they are blogging from.

There were some interesting key trends this year, including the growth of mobile blogging, the inuence of women and mom bloggers on the blogosphere, and the growing trust consumers have for bloggers over traditional media.

But no other trend was more exciting to me than the compelling statistic that 36% of bloggers surveyed reported making money from their blogs.

That number, while still low, indicates a signicant increase from 2009, meaning that more bloggers than ever are attempting to make money from their blogs. Additionally, the data also revealed that bloggers who received revenue from blogging generally blogged more this year than ever before.

According to the survey, while self-expression and sharing expertise still lead as blogger’s primary motivations, a signicant portion of part-time and self- employed bloggers admit to blogging to make money or supplement their income.

Overall, only 18% of bloggers surveyed reported a non-salary income from their blog in 2010. The most common ways of generating blog revenue were from display ads, afliate marketing links, paid postings and search ads.

Unfortunately, the mean income reported was $9,985, which, in my opinion, indicates that (A) bloggers still view blogging as a way to subsidize their hobby, to some extent, or (B) they just don’t know how to monetize their blogs properly, but want to learn.

Over the last year, I’ve run into a whole lot of more (B)’s. This is very exciting to me, whether the newfound open-mindedness to content monetization was economy- driven or because bloggers have nally realized that it is OK to monetize one’s blog.

Either way, the afliate marketing industry wins a brand-new crop of passionate content providers, who are outpacing other social media and many traditional media outlets, in terms of generating consumer recommendations and purchases, according to the survey.

2 | January 2011 | FEEDFRONT MAGAZINE

Missy Ward
Missy Ward

Afliate Summit recognized this shift early this year and subsequently created Monetize Summit, which makes its debut on the Sunday of Afliate Summit West 2011 in January. This series of beginner educational sessions will focus on turning a blog into a prot center, making money using pop culture content, providing tips and tricks to increase conversions, and teaching attendees how to use a datafeed to monetize a site.

With more than half of the bloggers surveyed planning on blogging even more, and 43% planning to expand the topics they blog about, it is our goal to help those bloggers be able to afford to spend more time to do just that.

Afliate marketing shares in the blogger’s optimism for the future and we welcome you to our growing family.

Technorati’s state of the Blogosphere 2010 Report can be read in full at http://feedfront.com/technorati

Missy Ward is a Co-Founder of Afliate Summit, Co- Editor-in-Chief of FeedFront Magazine and manages MoneyMindedMoms.com.

EFFECTIVELY USE DATAFEEDS TO ENRICH YOUR WEBSITE By Eric Nagel atafeeds are a hot topic

EFFECTIVELY USE DATAFEEDS TO ENRICH YOUR WEBSITE

By Eric Nagel

atafeeds are a hot topic today, but many people don’t know where to begin. Luckily, there are tools available that make datafeeds useful to anyone who has a website.

that make datafeeds useful to anyone who has a website. To start, it’s best to understand

To start, it’s best to

understand what a datafeed

is (usually)

which contains a list of all of

a company’s products, and

includes the product name, description, URL to an image, price, your afliate link, and more.

a plain-text le

Each line of a datafeed represents one product. A datafeed can be one to tens of thousands of lines long.

A datafeed can be one to tens of thousands of lines long. Eric Nagel tools can

Eric Nagel

tools can do for you, you may want to look at third party tools. PopShops and GoldenCAN are two examples which read merchant datafeeds and update your website when the datafeed is updated. This is the true power of datafeeds: setting it up once, and not having to update it every time the price changes or the product goes out of stock.

If you really want to get into datafeeds, you can write programs (in PHP, Perl, ASP) that go out, grab the datafeed, and update your website. This eliminates third party tools (and any associated costs) and gives you greater control over the look, feel, and content displayed.

While datafeeds may seem like an easy way to enhance your website, there can be problems. First, not all merchants provide datafeeds. If they do, the information in them is not always the most up-to-date.

The merchant’s website may show one price, yet there could be a completely different price in the datafeed. In addition, sometimes products that are no longer available on the merchant’s site are still listed in the datafeed. When this happens, your user will see the product on your site, click through to the merchant site, and be presented with an error message.

Many afliate networks not

only have ways to download

a merchant datafeed, but also provide a means to view

the products of a datafeed through their interface. By viewing the datafeed in the network’s interface, you can browse through their products, and select which you’d like to promote.

The simplest way to use a datafeed is to search via the afliate network for a product you’d like to feature, copy the given HTML code, and paste it into your website (much like adding a banner).

Some afliate networks also have tools which allow you to search and select multiple products to feature on your site. Similar to a single product, you just copy the HTML code and paste it into your website. The code that you paste may be static, meaning when the datafeed updates, your website does not, or it may be JavaScript, which updates your site when the datafeed is updated.

Once you’ve reached the limits of what the network

Datafeeds may not be the Holy Grail afliate marketers are searching for, but by using them with your existing content, you can enhance your website, improve on your user’s experience, and maybe even increase your prots.

Eric is an afliate marketer who uses his programming knowledge to create unique, automated sites.

Reasons Why You Aren’t Making Money By Charles Bohannan Blazing a path to Internet riches

Reasons Why You Aren’t Making Money

By Charles Bohannan

Blazing a path to Internet riches is nearly impossible if you don’t have the right mindset. I should know because I didn’t make money online for my rst two years. Eventually I got smart and realized what was holding me (and possibly you) back:

You’re not doing anything.

Are you constantly brainstorming, taking notes and learning how to monetize things, but not actually doing anything?

Why is this? I think it’s because it’s much easier to nurture a great idea in your mind than it is to release it to market.

Acting on an idea demands bona- de courage and condence, and a willingness to skip perfection to get results. And let’s face it—if you don’t act, you don’t make money.

You don’t really want to make money.

Sounds counter-intuitive, but some of us possess powerful subconscious thoughts that prevent us from wanting to make money.

Maybe it’s the way we were raised, or an incident from our past that connects money with pain. Or, maybe we’re stuck in “starving artist” mode.

Whatever the issue, it’s important you immediately identify and x it. Remember — a big secret to making money is mastering the mental game.

You aren’t providing value.

Anyone can slap up a website. What you do with it is what really matters. With that said, think about your content — who is it for and what does it do for them?

If you can’t answer those questions, then you’re not providing value.

Content that entertains or enlightens, but is poorly written, is far better than a beautiful and optimized site that says a lot but means nothing.

For example, here’s an imaginary description from an imaginary surng website of a real surf break not far from my home:

When it gets big it gets intense. When the tide is low you can get some deep in and outs i mean super deep. watch out for sharks.

As a surfer, I don’t care about the bad spelling and grammar. Those three sentences are pure gold!

You’re not networking.

All the initiative and positive attitude and value in the world won’t do a thing unless people know you exist.

4 | January 2011 | FEEDFRONT MAGAZINE

You need to make real-world human connections.

I nd the best way to start networking is within your local community. Even stopping by a coffee shop a few times a week gets you away from your computer and around people, which is where relationships live.

Remember — people rst. Then come tactics and technology.

You have no business model.

You need a business model to make money. Just having a blog or niche website is not a business. There have to be mechanisms in place to generate revenue and turn prots.

The good news is that there are in nite business models that work on the web. You get the excitement and pleasure of picking your own.

Internet marketing is a really great place to be right now, and there’s no reason why you can’t make money!

now, and there’s no reason why you can’t make money! Charles Bohannan is an editor’s editor.

Charles Bohannan is an editor’s editor. Follow his passion for publishing and marketing at Wordful.com.

By Daniel M. Clark n the past two issues of FeedFront, we discussed the reasons
By Daniel M. Clark n the past two issues of FeedFront, we discussed the reasons
By Daniel M. Clark n the past two issues of FeedFront, we discussed the reasons

By Daniel M. Clark

n the past two issues of FeedFront, we discussed the reasons why you should be podcasting, the planning stages, and the recording of your rst show. Next up is the proper tagging of your show and the uploading and distributing your episodes.

ID3 Tags

Few things are as important for branding as your ID3 tags—the meta data stored in the MP3 le. This includes your episode title, artist name, even your show’s artwork. A program like ID3 Tag Editor (pa- software.com) helps tremendously. This data is displayed in your site’s media player, in iTunes and on iPods, Zunes or other portable players.

Uploading

Beware web hosts that advertise “unlimited” transfer; putting large podcast les on a shared web hosting server is asking for trouble.

If your company can provide space

on its servers, that’s fantastic; if

you’re on your own, dedicated media hosting solutions exist to consider. Your MP3s can be uploaded to libsysn.com, blubrry.com, geekcast. fm, or comparable services. The media host you choose will tell you

if you need an FTP (a le transfer

method) client. Some hosts support web interface uploads. Upon upload, you’ll have the unique le address necessary to post your episode to your website or blog.

Posting

Though there are many ways to post an episode, integrating a podcast into your WordPress blog is dead simple when using the PowerPress plugin (blubrry.com). With PowerPress, posting an episode is as easy as posting a blog entry. In fact, it’s exactly the same!

Once you set the plugin’s options,

a new input eld will show up on the New Post page. Type your

show notes just like you would any other blog entry, and then enter the address of your MP3 le from our last step. The plugin takes care of the rest. Your episode will be displayed in a player within the entry you just published.

PowerPress will tell you what your RSS feed address is. PowerPress supports category feeds, so with a category dedicated to your podcast episodes, only your episodes, not your regular blog content, will be sent to iTunes and other directories.

iTunes

Millions of potential listeners are looking for content like yours in the iTunes store! Launch iTunes and

navigate to the podcast directory. The “Submit a Podcast” link is in the right sidebar. Click that, and you’ll be asked to give your show’s RSS address. Next, you’ll be prompted for a title, author, genre, and more. Fill those out—or make corrections

if PowerPress has assisted you—and

you should be approved and listed in

a matter of hours.

Growth is not just about iTunes. Perform a web search for “podcast directory” and you’ll nd dozens of sites to submit your RSS feed to, and these can all bring additional listeners.

Next Steps

Congratulations, you’re a podcaster! It’s all about promotion from this point forward; producing quality episodes and promoting them well will grow your audience and boost your business!

them well will grow your audience and boost your business! Daniel M. Clark is the founder

Daniel M. Clark is the founder of QAQN.com, home of several audio/ video productions.

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Four Keys to Negotiating with Affiliate Managers

By Colleen Darwent

Some afliates like to y solo and others prefer to utilize their Afliate Manager’s knowledge and resources to maximize their opportunities and payouts. Over the years, I have had numerous negotiations with afliates on offers and payouts.

Before negotiating or discussing payouts, it is important for afliates to understand a networks business model and take full advantage of maximizing their relationship with the afliate manager.

Here are four keys to negotiating what I believe will create a “win- win” for both the network and the afliate.

1. Understanding Margins

A

network’s business model

is

similar to a manufacturer/

distributor/retail sales chain. The Manufacturer (Advertiser) creates the product and utilizes the distributor’s (Network) resources and capital to generate sales through retail stores (Afliate/ Publisher). The network makes a margin for assuming the risk of acting as the middleman between the advertiser and publisher. Some afliates receive payments daily or weekly which leaves the network assuming risk as most advertisers have longer net terms.

2. Integrity

Just be open and honest. If you are interested in an offer and need a certain payout, then just ask. There have been times when I have told an afliate that I couldn’t pay out what they were requesting. Conversely, there have been instances when I approached management about giving a particular afliate a certain payout with very slim margins. Bottom line, you have to be able to trust the afliate manager and vice versa.

3. Capabilities/ Results

Before entering any negotiation, it’s imperative to know what’s important to you and what you’re willing to ‘give up’ for the sake of getting what you want. What’s the least you’re willing to accept in order to pick up the offer? Do your research and know what the going rates are. Let the afliate manager know what type of results you anticipate and discuss any previous success or failures. There will always be “hot” offers, but you shouldn’t place all your focus on what’s hot. You know your business, what you’re good at and what you’re not. Focus on what you know, and specialize in it.

4. Communication

As I stated earlier, some afliates prefer no or minimal communication with an afliate manager, which is

perfectly ne. However, if you decide to actively work with an afliate manager, it is important to talk with the afliate manager about your intentions. Communicate your goals, strategies and what you expect of the network and your afliate manager. When it comes down to it, we all have the same goal – to make money while not compromising our ethics. Be candid with your AM about your experience level. Everyone starts somewhere so don’t be shy; the afliate managers job is to help you grow your business.

Keeping these four points in mind when talking and negotiating with your network afliate manager helps foster a good working relationship and ultimately will create a long term partnership.

Colleen Darwent
Colleen Darwent

Colleen Darwent is an afliate manager at RevenueStreet.com, a division of TheMediaCrew. (www.RevenueStreet.com)

Making the Transition from Employee to Entrepreneur

Making the Transition from Employee to Entrepreneur By Joe Lilly Given the fact that most of

By Joe Lilly

Given the fact that most of us are

iven th
iven th
trained t transition else, to b ftentim
trained t
transition
else, to
b
ftentim

trained to be good employees–

rather rather th than groomed to become

entrepre entrepreneurs – making the

transition from working for someone

else, to being self-employed can

oftentimes be difcult.

I recognized that I’d be facing new challenges when I went into business for myself, but I wasn’t prepared for how different. Although I’m still an entrepreneurial work-in- progress, a few lessons learned in 2010 have helped me a lot:

Don’t Burn Bridges

Being unhappy with your job can be a great catalyst for change; and more than one entrepreneur has started their business for this very reason. But it’s always best to give your soon-to-be former employer the respect they deserve, and depart on the best possible terms.

Once you’ve made the decision to forge out on your own, begin by assisting with any transitional planning your former job requires. After all, someday you will have your own employees and you’ll will want them to treat your business with professionalism should they elect to part ways. Being professional with your employer will also help to build your reputation; and your reputation is your most important asset when launching a business.

Who knows, you just may even be able to transform your former boss into a new client.

Set Goals/Create A Plan

As an employee, superiors evaluate your performance. As an entrepreneur no one holds you accountable other than yourself. It is always best to begin with a business plan, one that offers a mission statement and documents your short term and long-term

goals. The business plan (and it doesn’t need to be more than a few pages) will help serve as a guide measure your ongoing growth. Because business, just like

can be quite unpredictable;

your business plan needs to have exibility. Any number of factors may come into play that will require you to make course corrections – and you need to be ready.

life,

Address Your Weaknesses Quickly

Being an employee is a team sport; your weaknesses are offset by someone else’s strengths. Being a small business owner is more like gol ng. You can only rely on yourself. If you don’t address your weaknesses, nobody will. Acknowledge your strengths and weaknesses. When you do, you’ll

8 | January 2011 | FEEDFRONT MAGAZINE

be better positioned to recruit where you need assistance, and your business will have a better chance of achieving stability.

Make a list of all the things you’re bad at, and spend some time guring out how to overcome those weaknesses. Industry events like Afliate Summit are full of educational opportunities and also provide plenty of time to network with subcontractors and new business partners. For this reason, I’m convinced that conferences are a great investment.

These are just a few of the things I’ve learned while building my business. Although I’m working longer, harder hours than ever before, owning a business is also fun and really rewarding. If you’re considering taking the plunge, I wish you all the success in the world!

Joe Lilly
Joe Lilly

Joe Lilly writes about business, music, and dog rescue at baldguitardude.com

By Missy Ward Lately, I’ve received more and more requests to recommend “a social media
By Missy Ward Lately, I’ve received more and more requests to recommend “a social media
By Missy Ward Lately, I’ve received more and more requests to recommend “a social media

By Missy Ward

Lately, I’ve received more and more requests to recommend “a social media marketing expert” (their words, not mine) to help create and manage their company’s social media strategy. Overall, it appears that the bulk of the people that have asked, have not been too keen on their existing expert.

have asked, have not been too keen on their existing expert. Many have even felt duped

Many have even felt duped by the

rm they hired. After looking at

a couple of the choices, it’s easy

to see how the companies might feel deceived, based on the fact that they’ve hired self-proclaimed “experts” who I remember claiming

to be experts in something else just

a year ago.

A while back, I asked readers of my

blog to provide some suggestions on

red ags folks should look for when interviewing social media marketing

companies.

comments I received on my blog, Facebook and Twitter:

Here are some of their

“When their email address is @ gmail, @msn or @yahoo instead of a “real” company address. If you can’t set up branded email, I doubt you can test, measure and optimize social media campaigns.” – Anne Holland, WhichTestWon.com

“When the rst thing they talk about for Social Media is Facebook, Twitter and LinkedIn.” – Patrick Allmond, AllAboutFocus.com

When the expert negotiates their consulting fee in free food. If they don’t know how to command proper pay for their services, how are you to expect that they know how to generate actual tangible revenue

for you?”- Lori Miller, Twitter.com/ PokerVixen

“When you look at their Twitter account and it states they joined Twitter six months ago.” – Karen Rocks, SparkFireMarketing.com

When they can only talk tools (Facebook, Twitter) and not

strategy; when they talk nothing but buzzwords like “engagement, metrics, authenticity” without context.” – Davina Brewer,

3HatsCommunications.com

L

When you can’t nd anything about them on Google and their site is nothing more than a price sheet splash page .” – Anastasia Hilinsky, HilinskyConsulting.com

When they talk in %’s instead of real numbers… 200% growth in Fans! (From 4 to 11)” – Kevin Webster, LevelAnalytics.com

When they neither have an outline, nor a clear plan on how they will promote your business through Social Media” – Geno Prussakov, AMNavigator.com

When they don’t inventory your current communication channels, know what UGC stands for and have never used PickFu.” – Pat Grady, RhinoFish.com

If the social media expert insists that you can’t measure the ROI on Social Media, chances are, they don’t know what they’re doing.” – Derek Halpern, SocialTriggers.com

When you search for the company name on Twitter (or any social

media channel) and get no results.– Sharon Mostyn, SharonMostyn. com

When you also see them in forums complaining that they can’t get any trafc and are thinking of giving up.” – Malcolm McDonough, PregnantByDesign.com

When they call themselves a social media expert in the rst place.” – Josh Todd, InsideAfliate.net

Unfortunately, I couldn’t t all of the comments here, but you can read them at www.missyward.com/ NotAnSMExpert.

There are a lot of great rms out there, and it is my hope this will help separate the wheat from the chaff.

Missy Ward
Missy Ward

Missy is the Co-Founder of Afliate Summit, Co-Editor-in-Chief of FeedFront Magazine and manages MoneyMindedMoms.com.

ith tens of thousands of merchants across a number of different networks, af fi liates
ith tens of thousands of merchants across a number of different networks, af fi liates
ith tens of thousands of merchants across a number of different networks, af fi liates
ith tens of thousands of merchants across a number of different networks, af fi liates
ith tens of thousands of merchants across a number of different networks, af fi liates
ith tens of thousands of merchants across a number of different networks, af fi liates
ith tens of thousands of merchants across a number of different networks, af fi liates

ith tens of thousands of merchants across a number of different networks, afliates are always being approached to promote new afliate programs.

How can afliate managers and merchants get the attention of the afliates and ensure that their programs get consideration?

Here are ve quick tips.

Look at the afliate’s site and tell him exactly how he can promote you. Don’t just say “I think we would be a good t.” Everyone says that when they haven’t actually looked at the site. Tell the afliate what specic products you have that t his niche, where your banners might work, and what kind of copy you can offer. Don’t be pushy but give suggestions that show that you are not just mass mailing afliates; you actually researched their sites.

Give the afliate all of your contact information up front. Do not sign the recruitment email “The X merchant afliate team.” The afliate wants to know that you are going to be easy to contact, and the afliate may even have speci c questions before applying to your program. If she cannot quickly get in touch with you, she may just pass over the email.

Provide the afliate with a sample of your product at a conference or by mail. Swag is fun but an actual sample of your product that the afliate can try out is more likely to compel him to want to promote you.

Tell the afliate why your program is unique. This is more than just a description of the merchant. Give the afliate such a compelling reason to join that she won’t be able to ignore the email. Do you offer higher commissions than other merchants in the same space? Do you allow unlimited keyword bidding? Are you the number one retailer for a specic type of product?

Lastly, and this one is the most important one, build a relationship with the afliate. Afliates can get thousands of emails a day and often ignore most of them. The only way that you guarantee to get the attention of an afliate is to build a relationship before pushing your program. This might include hanging out together at conferences, engaging them on Twitter, or participating in forums that they frequent. The more that the afliate likes you as a person, the more likely he or she is to promote your merchant.

Tricia Meyer
Tricia Meyer

Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect, and other niche sites.

10 | January 2011 | FEEDFRONT MAGAZINE

By Don Batsford, Jr Why are my great performing ads on Google underachieving on Facebook?
By Don Batsford, Jr Why are my great performing ads on Google underachieving on Facebook?

By Don Batsford, Jr

Why are my great performing ads on Google underachieving on Facebook?

addition, these elds are mostly lled in when a user rst joins. Each day that passes a social prole gets less relevant. An untouched prole can drift from an accurate depiction of an individual towards a time capsule of interests from 2006.

Search Marketers will commonly list distribution partners they feel online advertisers should be spending money with. This typically includes Google, Yahoo, Bing and Facebook listed in a neat little row.

Google Strategy – Trust in the power of the confessional box.

With Google, users type in exactly what they want to see at that moment. Advertisers should continue to focus on targeted sets of keywords within each ad group paired with highly relevant ad copy. The advertiser can utilize unsocial keywords knowing that the search is between the user and the search engine. Algorithms don’t judge and keywords are an honest view into what someone is searching for in real time.

Grouping these together can spell disaster if you don’t have a completely different strategy for search engines and social media.

Google Inventory

Users are actively seeking new information on any topic.

When building a search strategy, marketers focus on keywords that are typed into an empty eld with a search button next to it. There are no rules with search queries; anything goes. Google does not suggest (at

Facebook Strategy – Build

off interests that are ongoing, niche or commonly updated.

Some aspects of a Facebook prole will be constantly updated and should shape your strategy for buying social advertising. For example, relationship status will be updated; while location, gender, birth day and sexual orientation are ongoing. Therefore an advertiser in the dating space can trust that a campaign targeting 27 year old, single, straight, women in New York City will accurately reach their target audience. To improve click through rate, advertisers should make sure to use prole points in the photo & ad copy to convey why a Facebook user should engage with an advertisement.

least not yet) that maybe you should be looking for a new car, nding a deal on

a

of the New York Times new bestseller. A user goes to an empty search box when they need new information and do not know the URL of a webpage that can help them with their question.

cashmere sweater or ordering a copy

Facebook Inventory – Users are passively sharing predened interests.

Prole pieces are the main targeting vehicles in social advertising. When joining Facebook, users are asked

to ll in any of the following information: location, age, gender, sexual orientation, relationship status, political leaning, religious views, employers, education, activities

& entertainment. These subjects are predened by

Facebook to engage users within a community. There is no section that asks for future predictions on hobbies, dreams or business goals they would like to hit. In

Don Batsford, Jr is a Partner with 31media.com, a Boston based search engine marketing rm.

How to Spot a Good Merchant ith statements of the highest payouts, larger than life

How to Spot a Good Merchant

How to Spot a Good Merchant

ith statements of the highest payouts, larger than life conversion rates, and other claims to fame; it can be difcult as an afliate, to nd merchants that are the real deal. Here’s hoping the following list of tips will help you in your quest to embark upon a long term relationship with your next new merchant.

There is No Escaping Permanent Web Ink.

next new merchant. There is No Escaping Permanent Web Ink. up then overwrite your af fi

up then overwrite your afliate cookie? Does a live chat function exist on the site, and is the telephone number for contact prominently displayed and encouraged for use? Do you receive credit for orders placed with chat assistance or by phone? Knowing the answers to these questions will require that you contact the advertiser directly, which leads to the next point.

Can You Locate a Direct Point of Contact for the Affiliate Program?

Either on the site itself, a dedicated afliate support page, or on afliate forums – are you able to nd a name, email address and telephone number for the Afliate Manager? If you have found questionable issues about the program or the merchant, this is also your opportunity to inquire further. If all you hear are crickets, this could be a warning sign that for questions or issues, you will be on your own, with possible wasted effort spent promoting products, and no results.

If you’ve found a merchant, and

you’re considering adding their products to an existing site or dedicating your next niche site to them, be sure to do a bit of research. If other afliates have experienced payment issues, communication problems, a high

reversal rate or other anomalies, a good old-fashioned Google search should reveal these issues. Beyond searching for the merchant’s name, be sure to type in Merchant Name

+ Afliate, Merchant Name + Scam

and Merchant Name + Fraud.

A large amount of complaints

for the merchant, either from other afliates or directly from consumers, is a red ag.

Make a Test Purchase on the Merchant Site.

a red fl ag. Make a Test Purchase on the Merchant Site. If all you hear

If all you hear are crickets, this could be a warning sign that for questions or issues, you will be on your own

sign that for questions or issues, you will be on your own It’s my hope that

It’s my hope that the tips above will save you time and money, but in the end – go with your gut. If there are existing issues with the merchant, a test purchase doesn’t run smoothly, and no one answers your emails, start to Google the competition instead.

Observe the order process as both an afliate and

a consumer. Is the site difcult to navigate? Does

the merchant place roadblocks in the shopping cart that will affect your conversion rate? Do they offer a discount for joining their newsletter, and does signing

Kim Salvino is Senior Account Manager & Afliate Evangelist for the US arm of buy.at.

12 | January 2011 | FEEDFRONT MAGAZINE

Your website alone will only be Your website alone will only be
Your website alone will only be
Your website alone will only be

Crowd Sourcing Is A Powerful Way To Find Information

Social media gives us the ability to bypass searching through websites to nd information from our trusted social media ‘friends’.

The Power of Subscriptions

Having a strong presence in as many social media platforms as possible will increase the reach of your offers exponentially. The more friends you have on Facebook, links on LinkedIn, and subscribers on YouTube, the more advocates you have for your products and services.

YouTube Is The #2 Search Engine In The World!

YouTube.com is currently the #2 most used search engine, second only to Google and ahead of Yahoo and BING. Optimize your videos by adding keywords and building a popular YouTube channel.

Social Media Profiles Can Be Optimized For Search

Setting up various social media proles is only the rst step. In order to be picked up in search, you need to optimize them. To do this, take full advantage of all the space on which they will allow you to add content and add keywords to your descriptions.

Social Media Can Help You Own More Real Estate in Search Engine Result Pages

displayed a maximum of two times for a given search. Your Facebook Page, Twitter and LinkedIn proles and YouTube Channel can get ranked for your brand and target keywords.

9. Social Media Can Be a Great Way to Build Links

Social media proles/pages give us a great opportunity for link bait. People love to link to things about themselves. Post items such as the top ten experts in your eld for reciprocal links.

10. Harness the Power of Community

Create Facebook groups, Facebook ‘Fan’ pages, LinkedIn groups and Ning sites to build social importance and create your own community.

to build social importance and create your own community. Jay Berkowitz is the Founder of www.TenGoldenRules.com

Jay Berkowitz is the Founder of www.TenGoldenRules.com and www.InternetMarketingClub.org.

of www.TenGoldenRules.com and www.InternetMarketingClub.org. The growth of social media sites Facebook, YouTube, Twitter
of www.TenGoldenRules.com and www.InternetMarketingClub.org. The growth of social media sites Facebook, YouTube, Twitter
of www.TenGoldenRules.com and www.InternetMarketingClub.org. The growth of social media sites Facebook, YouTube, Twitter
of www.TenGoldenRules.com and www.InternetMarketingClub.org. The growth of social media sites Facebook, YouTube, Twitter

The growth of social media sites Facebook, YouTube, Twitter and LinkedIn has created an exciting intersection between social media and search marketing.

Here are ve social marketing opportunities to improve your search performance, and ve ways search can impact your social media marketing.

1. Opportunities Arise from Instant Search

search.twitter.com gives us the opportunity to nd information in real time. We no longer have to wait for search engine spiders to crawl webpages in order to nd instant information. Monitor tweets to nd people looking for your products or services.

4.

5.

6.

2. Google Has an Algorithm for Showing Real Time Tweets

Google is now instantly ranking tweets. There is an algorithm for getting tweets listed which includes the number of followers and ReTweets you have.

7.

3. Facebook FanPages Get Indexed in Google

If your business does not yet have a ‘Fan’ page in Facebook, you are missing out on an opportunity to build a community among 500 million users. Facebook pages have become extremely powerful marketing tools for several reasons. First and foremost, Facebook pages index in Google and the other search engines.

8.

As an Outsourced Program Manager, I fi nd myself in the middle of the debate
As an Outsourced Program Manager, I fi nd myself in the middle of the debate
As an Outsourced Program Manager, I fi nd myself in the middle of the debate
As an Outsourced Program Manager, I fi nd myself in the middle of the debate
As an Outsourced Program Manager, I fi nd myself in the middle of the debate

As an Outsourced Program Manager, I nd myself in the middle of the debate between coupon afliates and merchants quite often. There have been reports of merchants reducing commission rates for coupon afliates, not allowing them into their program altogether and even completely eliminating their afliate program due to their frustration with coupon afliates.

There must be a way for coupon afliates and merchants to get along and work together to help each other generate more revenue. Kicking afliates out or lowering their commissions can’t be the solution, can it?

One argument I have heard repeatedly against coupon afliates is that they are taking sales away from merchants they would have already received. During

a recession people are looking for ways to save any

way that they can. Who is to say the merchant would

automatically receive that sale?

One could argue that the coupon afliate helped close the sale because they provided a discount to the consumer. The merchant had to pay a commission on the sale, but they may have received a customer for life in return.

Another popular argument is that coupon afliates are outranking the merchants on their branded keywords. Several coupon afliates have very large sites with

a lot of loyal followers. These sites will occasionally outrank merchants on their branded keywords in

natural search. It is likely that consumers will go to the coupon site instead of the merchant’s site to see if there is a discount. The merchant may end up paying a commission on a sale he may have ended up getting, but

is that a bad thing?

14 | January 2011 | FEEDFRONT MAGAZINE

that a bad thing? 14 | January 2011 | FEEDFRONT MAGAZINE The risk for the merchant

The risk for the merchant in this scenario is that the consumer will always go to the coupon website rst. If the merchant does not have a coupon on the afliate site, the consumer will likely be directed to a competitor. Merchants can effectively use coupon afliates to their advantage by boxing out their competitors on their branded terms in paid and natural search.

Wouldn’t merchants rather pay an afliate commission to gain a lifelong customer, rather than have that customer go to their competition?

Afliates and merchants can effectively work together to make sure their branded keywords are protected and all searches will result in the consumer ending up at the merchant’s website. In addition to protecting branded keywords, coupon afliates are also very benecial in gaining traction on non-branded keywords, which will help pull consumers away from the merchant’s competition.

Ultimately I believe coupon afliates and merchants can create a mutually benecial partnership. While merchants may have to pay commissions they would not have to pay if coupon afliates didn’t exist, this commission is minimal when you consider the afliate just helped them achieve a lifelong customer. In my experience, by eliminating coupon afliates, merchants are simply pushing potential consumers to their competitors.

Travis is the Afliate Manager for afliateCREW, an outsourced afliate program management company.

“It’s not the size it’s the size of the in the dog.

Practicing high standards in the industry for ten years and counting

size it’s the size of the in the dog. ” Practicing high standards in the industry
size it’s the size of the in the dog. ” Practicing high standards in the industry

Ins and Outs of Affiliate Negotiating egotiate defi ned in Merriam Webster Dictionary “intransitive verb:
Ins and Outs of
Affiliate Negotiating
egotiate defi ned in Merriam Webster
Dictionary “intransitive verb: to confer
with another so as to arrive at the
settlement of some matter”.
Every day we negotiate in affi liate
marketing. Whether it’s Affi liate
Managers and Affi liates negotiating
banner placements, coupons or
commissions, or OPM’s negotiating
contracts, vanity coupons or free
product with merchants. It’s something
affi liate marketers engage in regularly.

But, do afliates really know how to negotiate, when to negotiate and what to negotiate with? There are certain factors which have an impact on your negotiations.

Ironically, even with our Internet world, the best way to negotiate is through personal, face to face contact. That is why the conventions and seminars are so important for the people in our industry to attend.

To begin with, make sure that what you are negotiating for is realistic. If something is totally unrealistic, whomever you are negotiating with won’t even take it seriously and you’ll lose their interest from the start. If you are asking for a 30% off coupon on a product that has a 25% prot margin combined with your commission of 15%, then it wouldn’t even be realistic for a merchant to entertain that.

Body language and actions can play a huge role in how you proceed with an offer. For example, if someone makes an offer to you, and you don’t like it, or are just trying to counter the offer, inching is a sure sign to the other person that it’s not the offer you want. This in turn gives you a moment of the upper hand since you’ve now made the other person uncomfortable. Here is the best time to get the concessions from them that you will be comfortable with.

You need to understand the balance that merchants need to nd when calculating margins. Sometimes a lesser commission can help you get a stronger coupon, which in turn can generate more sales and make it worth the lower commissions.

Motivation is another factor to consider. How can you convince, or motivate the other person to give you what you want? Finding a way to make them want to help you out by convincing them it will help them out also is the best motivator. Have the most information possible when negotiating. Generally the person with the most knowledge is the winner.

As an afliate, know your competitors commissions and how they promote the merchants products so you can compare what you can do for them. Know what questions to ask, like prior experiences, what they like or dislike, etc.

16 | January 2011 | FEEDFRONT MAGAZINE

Above all, be condent. Don’t show fear or insecurity while negotiating. Know when to walk away when you must, sometimes the concessions are too great. Practice negotiating at every opportunity you get. Build your condence, and don’t let a “no” inhibit you. Learn from them instead and keep forging ahead.

inhibit you. Learn from them instead and keep forging ahead. Negotiating is a technique to be

Negotiating is a technique to be mastered. Realize that you don’t have to like negotiating, but in life and in business, it is necessary.

Cindy is the Afliate Director for Greg Hoffman Consulting and a former Afliate Marketing Specialist.

The Hidden Opportunities Behind Attribution Standards

The Hidden Opportunities Behind Attribution Standards
The Hidden Opportunities Behind Attribution Standards

ith IT industry analysts at Forrester Research predicting that multi- channel e-commerce will be the biggest growth area in 2011, it’s only natural that the performance marketing community is focused on guring out a way to seize this opportunity.

on fi guring out a way to seize this opportunity. The de fi nition of multi-channel

The denition of multi-channel is still somewhat amorphous given how many customer touch points it encompasses online and in store. Yet for most e-commerce providers, it has come to represent more than two channels of interaction with a customer during the sales process.

For example, it can include a customer purchase made in-store based on an online deal or an online purchase resulting in an in-store pickup; or an in-store offer presented at checkout for an online deal. There are an almost unlimited number of channels through which to reach today’s consumers, especially when you consider the rise in mobile marketing.

Yet properly crediting rst touch versus last touch continues to be a heated debate. Since afliates are typically the last touch point in multi- touch interactions and the industry tends to measure the last click, the benets to publishers are clear.

With so many touch points, including the word-of-mouth channel largely driven by social media, giving credit where credit is due is becoming increasingly complex. Certainly there

are solid arguments to be made by the rst click ‘introducers,’ the ‘inuencers’ who represent the mid-cycle non-converting clicks and the ‘closers’ who are behind the converting clicks.

This issue is the driving force behind Shop.org’s creation of the

is the driving force behind Shop.org’s creation of the Invest in technology to gain greater visibility

Invest in technology to gain greater visibility into all customer touch points to avoid credit discrepancies.

all customer touch points to avoid credit discrepancies. Online Marketing Attribution SIG (special interest group),

Online Marketing Attribution SIG (special interest group), which was established to dene standards and best practices for credit allocation. Since being founded in 2009, the SIG continues to attract a growing community of advertisers and retailers who are committed to rethinking the current standard which only credits the last click.

The most obvious challenge this presents to the performance marketing community is the potential redistribution of credit among introducers, inuencers and closers. However, this inevitable market shift also presents an opportunity for advertisers to

revisit their attribution model in ways that will benet all channels including afliate. This is why performance marketing communities should act now to:

• Get involved in the SIG so that all voices are equally represented as standards are dened.

• Actively solicit feedback from their networks to fairly represent their views to the SIG.

• Align with advertisers and marketers to better understand each channel’s role in measuring campaign ROI and its impact on afliates.

• Invest in technology to gain greater visibility into all customer touch points to avoid credit discrepancies.

• Revisit current commission standards and create more exible reward systems that reect industry best practices and the afliate’s involvement in the sale.

Just as the number of customer touch points continues to expand, so will the market opportunities for advertisers, publishers and networks as new attribution standards continue to evolve.

Scott Allan is Vice President of Marketing at LinkShare.

By Ricky Ahuja ocial media can be considered many things; time-consuming, exciting, scary, necessary; but
By Ricky Ahuja ocial media can be considered many things; time-consuming, exciting, scary, necessary; but
By Ricky Ahuja ocial media can be considered many things; time-consuming, exciting, scary, necessary; but
By Ricky Ahuja ocial media can be considered many things; time-consuming, exciting, scary, necessary; but
By Ricky Ahuja ocial media can be considered many things; time-consuming, exciting, scary, necessary; but

By Ricky Ahuja

ocial media can be considered many things; time-consuming, exciting, scary, necessary; but denitely not stagnant. Each day brings new developments in the world of social media, as evidenced via the popular trends that are emerging on the current landscape.

Where is social media today? It’s not important, because it’ll look different tomorrow. That said, there are several trends marketers (and consumers) need to be aware of in order to maximize their time on Facebook, Twitter, Foursquare, and countless other networks.

The notion of “free” social marketing campaigns will soon give way to highly budgeted campaigns. This should not come as much of a surprise, since the potential to reach massive audiences should involve a much wider scope in advertising campaigns.

Does that mean low budget ad campaigns will be a thing of the past? No, but they will be sharing space with the big budget campaigns.

I don’t expect there will be marketing campaigns that do not involve social media in the near future. Social media advertising will be incorporated into all marketing campaigns. If the goal of your campaign is success, it’s a no-brainer that social media plays an integral part in it.

Listen: There will be a new interactive component to the advertising campaigns of the future. Due to amazing developments in social media, “listening” tools will provide the marketer with feedback on activity via social media proles in a way that is much more expansive than what is currently available in analytical tools. The enhanced feedback will allow for greater marketing tweaks designed to make future campaigns more successful.

Social Gaming: Social gaming is here to stay as audiences spend more time gaming online, fusing it with social media will lead to tremendous publicity gains for the client that opts to employ such a strategy.

18 | January 2011 | FEEDFRONT MAGAZINE

such a strategy. 18 | January 2011 | FEEDFRONT MAGAZINE Additionally, social gaming is fun! Anything

Additionally, social gaming is fun! Anything that can turn a social media prole into something hot, happening, and exciting will boost potential marketing success potential dramatically.

Location, Location, Location: There will

also be a great deal of enhanced integration, sharing, and connecting the ofine with online. While this already occurs, it will become more enhanced and pronounced over time. This will allow for an expanded amount of commerce via location based services and word of mouth.

Group Buying: Direct commerce sale will integrate with group social media, making it one of the most critical and innovative trends in the coming months and years. It is less about selling product and more about expanding reach and awareness.

Already, social media has expanded far beyond what anyone thought possible. The concept may have been purely social; connecting with friends and family in the early days, but has now developed into a brilliant and necessary internet marketing platform.

As online time increases and integration of daily life into social platforms continues, the way marketers reach audiences will experience a more dramatic shift than ever before.

What are some trends you feel should be included in this list?

Ricky is the CEO of Afliate Venture Group, a leading performance based afliate network.

Let’s face it, the Internet is no longer the wild frontier it once was. Increasing
Let’s face it, the Internet is no longer the wild frontier it once was. Increasing
Let’s face it, the Internet is no longer the wild frontier it once was. Increasing
Let’s face it, the Internet is no longer the wild frontier it once was. Increasing
Let’s face it, the Internet is no longer the wild frontier it once was. Increasing
Let’s face it, the Internet is no longer the wild frontier it once was. Increasing

Let’s face it, the Internet is no longer the wild frontier it once was. Increasing regulation and heightened consumer awareness have forged indelible changes to the online landscape.

As a result, compliance is not the dirty (or worse, boring) word it once was, but now more of a hip catch-phrase among advertisers and marketers who recognize it as the key to ultimately gaining a competitive advantage in changing times.

Here are ve compelling reasons why you can no longer afford to be non-compliant if you’re an afliate marketer.

1. Never-ending regulations. Through recent enforcement actions, the Federal Trade Commission (FTC) has made it abundantly clear it is committed to protecting consumers from the wiles of unscrupulous online marketers. Their 2009 release of Guides Concerning Endorsements and Testimonials had “oggers” squarely in their cross-hairs, and just this year they expanded the reach of the Telemarketing Sales Rule to include the online marketing of debt relief services. Even the Department of Education, in a sweeping overhaul of the Higher Education Act of 1964, has redened the permissible limits of education marketing in order to improve program integrity. With potential regulatory risks at every turn, advertisers are diverting their budgets to online media sources where they have greater control or that they trust to be compliant.

2. Greater cooperation among networks to police afliates. In a move that seems to defy conventional wisdom, network competitors are now cooperating as allies, sharing intelligence on non-compliant afliates and opting for more self-regulation in an effort to clean up the pool of players and hopefully avoid further legislated regulation. It is getting harder for bad afliates to hide.

3. Prime opportunities for favored af liates. Networks often get opportunities from advertisers to allocate extra budget to special promotions. In determining who to recommend for these often private campaigns, networks draw from their best-performing and most compliant afliates. If you haven’t already established a stellar reputation with networks, it’s not too late. Start today to build your reputation as an uber-compliant afliate and you could be a candidate for the next exclusive campaign.

4. Act like the expert you are – and attract expert benets. Despite the somewhat sullied reputation afliate marketing has garnered over the years, virtually no one disputes the fact that afliates are the cutting- edge Internet marketing experts who continue to blaze trails of marketing innovation into the virtual landscape. Conduct yourself like the expert you are, or aspire to be: study up on the laws and regulations that affect you and your industry; know your business inside and out; apply your knowledge to your

practices. You’ll get noticed as an expert in your eld and will be more likely to be tapped for preferred payouts and special opportunities.

5. Think long-term to reap long- term rewards. If you burn bridges to reap immediate rewards, you may sacrice long-term gain. Get on board with compliance if you want to have continuous revenues in the afliate marketplace.

have continuous revenues in the af fi liate marketplace. Rachel has extensive internet adver- tising experience

Rachel has extensive internet adver- tising experience and is Director of Compliance for Adknowledge Afli- ate Division.

20 | January 2011 | FEEDFRONT MAGAZINE ’ve often thought about how being an affi
20 | January 2011 | FEEDFRONT MAGAZINE ’ve often thought about how being an affi
20 | January 2011 | FEEDFRONT MAGAZINE ’ve often thought about how being an affi
20 | January 2011 | FEEDFRONT MAGAZINE ’ve often thought about how being an affi
20 | January 2011 | FEEDFRONT MAGAZINE ’ve often thought about how being an affi
20 | January 2011 | FEEDFRONT MAGAZINE ’ve often thought about how being an affi

20 | January 2011 | FEEDFRONT MAGAZINE

20 | January 2011 | FEEDFRONT MAGAZINE ’ve often thought about how being an affi liate
’ve often thought about how being an affi liate marketer means you can work from
’ve often thought about how being an affi liate
marketer means you can work from anywhere,
and I’d daydream about one day making a
move.
The idea got some legs this past summer, when
I was chatting with my wife, Vicky, about fl eeing
New Jersey for Austin, TX. Before we knew it, our
summer vacation to the Jersey shore was scrapped,
and we fl ew out to Austin in July with our four kids to
look around.
After everybody fell in love with the people, food,
weather, etc. in Austin, we contacted a real estate
agent about listing our house. It went on the market
shortly after Affi liate Summit East 2010 in August.
We got an offer in a little more than two weeks, and
closed on the sale of our house on November 11.
After spending more than fi ve years there. It was a
bittersweet experience to leave, but exciting to head
off to a new, exciting, scary experience in Austin.
There were so many moments in the house; the
birth of my son Jack, Christmas mornings, times with
family and friends, birthday parties, etc.
Also, it was here that I did much of my work
on Affi liate Summit, as well as learning how to
make videos and podcasts, work on a book, write
thousands of blog posts, and all sorts of other stuff.
Lots of happy memories locked into those walls. But
it was time for a change.
Since it was going to take a bunch of days for
the moving company to make it out to Austin, we
couldn’t just fl y directly out there. Well, we could,
but we wouldn’t have any furniture or anything.
So, my wife and kids made a pitstop at her sister’s
house, and I went on a solo roadtrip with my dogs
and computers.
It came to around 1,800 miles by car, and I split it
up into four days.
I had grand plans of listening to industry podcasts
and audio books, but that didn’t happen at all. I went
with working the AM/FM dial the whole way through,
and that was great for some brainstorming and
hatching plans.
We moved into our new place on November 16. I
am still fi guring out my way around here, and often
don’t know quite where I am, but I know I am home.
It’s never too late to take advantage of the
freedoms, big and small, afforded by this business.
States visited on my roadtrip (in the order I drove
through): New Jersey, Pennsylvania, Maryland, West
Virginia, Virginia, Tennessee, Georgia, Alabama,
Mississippi, Louisiana, and Texas.
Shawn is a Co-founder of Affi liate Summit and Co-
Editor-in-Chief of FeedFront Magazine.
Louisiana, and Texas. Shawn is a Co-founder of Affi liate Summit and Co- Editor-in-Chief of FeedFront
By Logan Lenz As someone who manages a handful of sites daily, I understand how
By Logan Lenz As someone who manages a handful of sites daily, I understand how
By Logan Lenz As someone who manages a handful of sites daily, I understand how
By Logan Lenz As someone who manages a handful of sites daily, I understand how
By Logan Lenz As someone who manages a handful of sites daily, I understand how

By Logan Lenz

As someone who manages a handful of sites daily, I understand how difcult it can be to break down conversion rates and separate the methods that are working from the ones that aren’t. When you spend money on advertising your website(s), there are so many variables that come into play that can get in the way of your success.

Reviewing and improving upon each of those variables is one of the main reasons afliate marketing can be so tedious sometimes.

Wondering if your purchase button is in the right place on the site or questioning whether you are using the right color scheme shouldn’t be what drives us so crazy everyday. Don’t we have more important things to worry about when we’re managing multiple sites? What about actually engaging with customers to make the sales?

I recently installed an instant messaging platform on my websites that allow me (or an employee of mine) to chat with every single website visitor automatically. The platform is

every single website visitor automatically. The platform is called SnapEngage, and it has proven to be

called SnapEngage, and it has proven to be one of the best investments I have ever made as a marketer and website owner.

I know what you’re thinking,

“Nobody wants to be bothered by some IM window when they’re browsing a website.” I would agree with you to a certain extent, but because SnapEngage is so extremely customizable, I urge you to give it a try.

These changes have not only given me more freedom from the headaches of running numbers and assessing variables all day, but it’s also yielded me an immense increase in my conversion rates.

In November alone, with a smaller advertising budget than the previous month, I saw close to a 300% increase in conversions and more sales than I had seen with the larger ad spend prior.

Since I installed SnapEngage on

My ndings just go to show that people value human interaction online. If I’m able to chat with potential customers that will make me money all day long, I am more than happy to do it.

several of my websites, I updated

few things in order to optimize conversion rates.

a

I

only advertise the websites

during my work hours where

 

know I will be online to chat with visitors.

I

Since it personalizes my website and builds trust with my customers, it’s a strategy that I don’t mind spending my time on every day.

I

make sure I am signed into

GTalk whenever I can be to

 

engage with visitors as often as possible.

 

I

utilize SnapEngage’s “goto”

Logan Lenz is the Founder of Endagon. He also helps aspiring entrepreneurs at www.loganlenz. com.

feature to direct website visitors to the product/page they’re looking for. This function actually reloads the visitor’s page for them.

s an af fi liate manager, I get all kinds of requests from af fi
s an af fi liate manager, I get all kinds of requests from af fi
s an af fi liate manager, I get all kinds of requests from af fi
s an af fi liate manager, I get all kinds of requests from af fi

s an afliate manager, I get all kinds of requests from afliates. I’ve fullled many requests and said no to a few others. To avoid that no, here are ve tips to get your wishes granted by afliate managers.

1. Find Out Who They

Are

First, nd the right person to talk to. You’ll nd the afliate manager’s email in the network account and welcome email. You can also use the network’s online contact form. If this is your rst attempt to contact them, go through the contact form. The manager will see that they have

a message when they log in to their

account and your message won’t get lost among other emails in their

inbox.

You can also search for them on various social networking sites, such as Twitter, LinkedIn and afliate forums.

2. Do Your Research

Get a background on their program before you submit your request. If you want to ask for vanity coupon codes, search coupon sites to see

if that merchant has vanity coupon

codes. If you want to ask for an exception to their current policy, read their policies rst so you can intelligently position your request.

3. Emphasize the

Bene ts

Show them how your request will be benecial to their program. The goal of afliate managers is to increase sales, so focus on the numbers. You’ll get their attention once you start talking about increasing their sales or earnings per click.

You can also show them that you can save them some money. For example, offer a premium paid placement on your website for free, if they are willing to fulll your request.

4. Show Them That

You’re Worth It

Run a performance report to show how much sales you’ve generated for them. The afliate manager may already review your program performance before your meeting, but it’s better to be prepared. Plus, you won’t make a good impression if you don’t know your numbers.

If you’re new to that merchant’s program, let them know what you’ve done for their competitors. Mention that you’ve grown your referrals for them by 50% in the past three months, for example. You can also show your website statistics, such as unique visitors.

also show your website statistics, such as unique visitors. 5. Build a Rapport It’s easier to
also show your website statistics, such as unique visitors. 5. Build a Rapport It’s easier to

5. Build a Rapport

It’s easier to get a yes from afliate managers if you’ve established

a relationship with them. Reach

out to them even before you have

a request. Attend an afliate

conference and arrange a personal meeting there; an informal coffee break for fteen minutes will do. Make sure to follow up after your meeting and reiterate your request.

Aside from the ve tips listed above, don’t make the mistake of not getting what you want because you simply don’t ask for it. So go ahead and ask. If you get a no, thank them for their time and keep in touch in case they change their mind or their program policy changes.

Good luck in your next attempt in getting your wishes granted by afliate managers!

in getting your wishes granted by af fi liate managers! Mia Vallo manages the Network Solutions®

Mia Vallo manages the Network Solutions® afliate program (networksolutionsafliates.com).

Stephanie Lichtenstein, Jen Goode, Mike Buechele, Trisha Lyn Fawver
Stephanie Lichtenstein, Jen Goode, Mike Buechele, Trisha Lyn Fawver

e all use social media networks to engage people and get our brand out there. I use Twitter more for sharing interests, discussing sports, and for some of my more geeky interests (like sci- ). Facebook is a mix of friends, family, and business contacts. LinkedIn is all business.

family, and business contacts. LinkedIn is all business. You should use LinkedIn to increase your network

You should use LinkedIn to increase your network reach, get brand exposure for your business, and position yourself as an expert in your eld. When you do those three things, then vendors, customers and possible business partners will come to you.

Have a complete profile with a professional picture.

Your history doesn’t need to read exactly like a resume, but you should include the titles you’ve held, the companies you’ve worked for or started, and a keyword rich summary under them. Add industry related keywords in your headline, as well.

You can include apps in your prole to keep it more current with items such as the RSS feed of your blog. LinkedIn also has a status bar and an optional Twitter update. I use Tweetdeck to post all my social proles, and suggest posting industry related topics on LinkedIn.

Build your contact network.

When asking someone to connect with you, look to see if you have a mutual contact (you’ll see it) and ask that person to make an introduction for you. It always helps to have a middleman break the ice for you. If not, then send an invite to connect.

24 | January 2011 | FEEDFRONT MAGAZINE

Don’t just send the generic “I’d like to add you to my network” message that LinkedIn provides. Tell the person why you’d like to connect. Do they have a business you’re interested in? Are you in the same industry? Did you meet previously at a networking event, or have you worked with others at this person’s company? Make it unique and take the time to show the person you’re not just trying to increase your contacts for the sake of contacts. You can also export your contact list into a CRM tool.

Use LinkedIn Answers.

It works the same way as Yahoo! Answers. You can

search questions to answer or ask a question. This is great for market research, searching for reviews of a service or software you’re thinking of purchasing, and niche research. Above all, LinkedIn Answers is great to brand yourself, increase exposure, and establish yourself as an expert.

Join and start groups.

There are groups and sub-groups for everything. I’m

a member of school, company specic, and industry

groups. Some are very selective and require approval. By joining these groups, you are further increasing your brand and exposing yourself to more professionals

I get requests every week for my consulting services, all through word of mouth on LinkedIn for free.

I highly suggest reading “LinkedWorking” by Frank Agin

and Lewis Howes for some great ideas on using LinkedIn in your professional life.

Mike Buechele is the Founder of Adalytical, a Digital Performance Marketing and Consulting company.

f fi liate marketing forums are a great way to communicate with af fi liates,

fliate marketing forums are a great way to communicate with afliates, yet many afliate managers, merchants and OPMs (Outsourced Program Managers) ignore or fear them. The basis of online forums and social networks is to build relationships.

online forums and social networks is to build relationships. People go to forums of interest to

People go to forums of interest to them to learn about a topic and to meet other people interested in the same topic. Afliate marketing forums are lled with people interested specically in afliate marketing. They want to talk about it and nd other people that do what they do.

General afliate marketing forums are a good resource for recruiting and communicating with afliates, because afliates are able to speak freely without the conversation being controlled by the merchant or network.

Even negative feedback about a merchant is a great opportunity for an afliate manager to come in and address issues they may not have realized were a problem, plus show afliates that they are not afraid of constructive criticism.

Being a vocal participant on afliate forums helps establish an afliate manager as an authority in the industry, as afliates read what managers have to say. Helping afliates by answering questions not just related to the program(s) they manage shows afliates that they

care about the industry and helping their afliates succeed.

Managers that restrict posting on forums to just information about

their own program are limiting their reach and not taking advantage of

a wide range of afliates that are watching, reading, and ultimately deciding who to work with.

Forums are the original social media and should be a part of

a plan to use all methods of

communication with afliates instead of relying on specically social networking via sites like Twitter, LinkedIn, and Facebook.

Social networking sites are great places to offer communication and support, but some afliates also prefer to be somewhat anonymous, especially when they are rst getting to know a manager or want to learn about a specic merchant.

They want to be able to ask questions, discuss problems and issues without managers and merchants knowing who they are. Some afliates fear retribution if they bring up problems or support issues that have gone unanswered.

Forums are a great place for managers to do “damage control” by allowing issues to be discussed, and then providing support and solutions. Even if a manager has an issue that isn’t able to be totally resolved to some afliate’s satisfaction, how the situation is handled can make afliates decide to work with a manager (or not).

Afliate marketing forums also offer advertising to afliates that a merchant wouldn’t otherwise be able to reach. Forum software is optimized for search engines, and your ad can show up quickly, as well as in RSS feeds to social networks and blogs that you wouldn’t normally have access too.

Online relationships built in forums and other social networking can then be expanded easily to ofine networking conferences like Afliate Summit, making the limited time you get at conferences more productive.

the limited time you get at conferences more productive. Deborah Carney is an OPM, as well

Deborah Carney is an OPM, as well as administrator of ABCsPlus.com and the Afliate Summit forum.

If a merchant doesn’t have the margins to support the initial discount, they need to
If a merchant doesn’t have the margins to support the initial discount, they need to
If a merchant doesn’t have the margins to support the initial discount, they need to

If a merchant doesn’t have the margins to support the initial discount, they need to look at this loss as a customer acquisition cost, and work to make these new customer repeat customers.

cost, and work to make these new customer repeat customers. ne of the most popular promotional

ne of the most popular promotional methods for businesses lately has been pre-paid deals. We’ve all seen them from places like Groupon, LivingSocial, or DealEx, but are they a good thing for merchants?

Does your business lend itself to this sort of promotion?

They are known by many names, such as “ash deals”, “Groupons”, “group buying”, or simply “pre-paid vouchers”. Names aside, they allow a merchant to offer deals to consumers that are so good that the consumer will pay for them. Generally, they offer consumers a hefty discount (40-60% off in many cases) in an effort to acquire a new repeat customer.

many cases) in an effort to acquire a new repeat customer. Just about any business can

Just about any business can nd a way to structure this sort of deal to be good for them. Services, high margin items, or anything with a subscription attached tend to be great ts due to the high lifetime value of bringing in a customer. If you’re not sure how a deal could work for your business, the providers of these sorts of services can talk you through ideas based on their experiences.

Do you have a real understanding of how customers interact with your business?

Knowing things like average purchase price, lifetime value of a typical customer, and time based buying trends can really help. This sort of data can help you to calculate the return you can expect to see by offering a deal, and ensure that it is going to be protable for you.

There have been some horror stories from businesses that trying these sorts of deals had a negative effect on their business. A recent study from Rice University found that 32% of surveyed businesses that offered a deal with Groupon found them to be unprotable, and 40% said they would never do another one.

Statistics like this can make it a scary proposition for many businesses. Fortunately, with a little planning it doesn’t have to be.

Many merchants wonder how they can take advantage of this new revenue source, without the risk to their business. There are some key questions merchants should ask themselves when considering this avenue to drive additional revenue:

Is your goal short-term revenue, or long-term growth?

This may seem obvious, but it’s important. Offering a deal like this to consumers generally will mean the merchant may take a loss initially to acquire the customer. If a merchant’s margins support the initial discount, it’s a great way to drive short-term revenue.

There can be a delicate balance between creating a deal that works for the merchant, but is still compelling enough for the customer to actually buy. There are no absolutes, but if a merchant asks themselves these questions, creating a pre-paid deal can be a great way to drive additional revenue.

John Vehlewald is the VP of Afliate Products at Inuvo, Inc.

26 | January 2011 | FEEDFRONT MAGAZINE

The af fi liate marketing industry has a number of parent/ The affi liat child
The af fi liate marketing industry has a number of parent/ The affi liat child
The af fi liate marketing industry has a number of parent/ The affi liat child

The afliate marketing industry has a number of parent/

The affi liat child team De rs I father, er
The affi liat
child team
De
rs I
father,
er

child teams working together, such as Greg Rice and

Greg g Ri Rice Jr.; Andy Rodriguez and Andy Rodriguez Jr.;

and Deborah Carney and Liz Fogg-Ababon. In recent

years I have become more involved in working with my

Bill Swartwout, in what is now our company.

Bill started planting the seed for my love of working in the Internet industry when I was a young teen, when he rst got on the Web. I’m currently working on instilling a passion for technology with my three-year-old daughter, who has known how to nd the browser on my iPhone so that she could see the sports page icon, since she was just 18 months old.

Now, at just three, she manipulates her two pages of apps on my iPhone like a pro. It just goes to show, it’s never too young to start teaching your child how to use technology, or to get them interested in our industry, for that matter.

In addition to afliate marketing, my other job has been an elementary school teacher. It has been my experience that not every student is fond of working on a computer. As I have surveyed my student’s families to nd out what kind of technology they have available in their homes, the students with no interest in computers often do not have access to them at home.

Kids need to have a foundation in computers, as prociency has become essential in education and the Today’s children will not have much choice but to learn to use computers as we are engulfed in a computer-centric society. As a teacher, I do whatever I can to introduce the use of computers into my students lives through daily lessons, kick-starting their computer literacy skills - and they love it!

As a mother, I am sure to include my daughter in learning to work whatever piece of technology I happen to be using whenever she is nearby.

That said, I’m going to go out on a limb and say that it is never too early to encourage an interest in afliate marketing. My three-year-old certainly doesn’t know how to do what I do as President and Afliate Manager. But she does know that “Mommy works on the computer a lot,” Mommy works with these things called “checks that have cool pictures” on them, “Mommy types a lot,” and that Mommy has fun with her work. She even loves to wear Mommy’s company hats and ID badges from past Afliate Summits saying that she’s going to work with Mommy one day.

saying that she’s going to work with Mommy one day. Jill, af fi liate manager of

Jill, afliate manager of www.GirlyChecks.com, is president of the “parent” Beaches and Towns Network, Inc.

Avoiding the Pitfalls of International Marketing

Avoiding the Pitfalls of International Marketing here are many intricacies within international digital marketing, which

here are many intricacies within international digital marketing, which often encourages marketing companies to remain within the safety net of their own national perimeters.

within the safety net of their own national perimeters. However, these are exciting times for international

However, these are exciting times for international email marketing as a cost-effective way of communicating with consumers.

Companies such as StrongMail, CheetahMail and Datran Media are all US email vendors that have expanded globally, so going global makes sense for the email marketing specialists targeting their consumers.

But where do you start if you have yet to dip your toe into international waters?

Communicating internationally involves much more than simply gaining access to email addresses abroad, as so many companies fail to recognize.

As the number of different, targeted demographics you need to tailor towards suddenly soars, the time zones you work in clash and the behavioral and cultural expectations of your consumers differ, it’s easy to see why some companies fall into the trap of sending international campaigns using the same strategies as their own national campaigns.

using the same strategies as their own national campaigns. However, international expansion will be detrimental to

However, international expansion will be detrimental to the survival of data owners and direct marketers, which means a consideration of the different nuances across geographic location is vital.

For any growing database marketing business, international communication is crucial for sustained success, however, there are several pitfalls to consider before embarking on a global marketing operation.

The rst difculty in international email marketing is the difference in time zones. This can make a huge difference to the success of campaigns, as emails received at the start of the day are proved to benet from a much better open and click rate. Not only this, but consider the difculties encountered by seasonal campaigns when you send out an international email about bikinis – it might be summer in the US, but with winter in Australia, your campaign suddenly loses all relevance.

Another, more dangerous, issue is legislation. Many countries vary in their laws on email marketing, and an awareness of these differences is vital in maintaining good international relations. Laws on privacy regulations and use of personal details vary signicantly depending on the country, and you could nd yourself on the wrong side of the law if you don’t take the time to investigate these differences.

By researching individual country legislation and preference, organizations set themselves up for successful ongoing international communication in the future.

ongoing international communication in the future. Collecting data in countries that are yet to take full

Collecting data in countries that are yet to take full advantage of email marketing will enable you to build brand awareness in a developing industry. Sooner rather than later is the adage here.

Paul Kemshell is co-founder of global data owners and brokers www.wrm- media.com (+44 (0)1924 229 200).

o you remember the days when an animated banner was all the rage? The af
o you remember the days when an animated banner was all the rage? The af
o you remember the days when an animated banner was all the rage? The af
o you remember the days when an animated banner was all the rage? The af

o you remember the days when an animated banner was all the rage? The afliate marketing industry has come a long way from that. Afliates are no longer conned to the online arena.

reaping the rewards,” says McWilliams.

The concept of pay-per-call is pretty simple. However, the methods by which afliates are nding their consumers are revolutionary, at least for this particular industry.

One way afliates are blurring the online/ofine realms is by partnering with sites that distribute local deals, featuring brick-and-mortar businesses. The inventory on

daily deals site changes daily, making it natural fodder for bloggers who are constantly looking for fresh content to share with their readers.

a

Afliates are taking out ads in local newspapers, securing listings in local business directories, even going after spots in Google Places, so when a consumer completes a local search; the afliate’s pay-per-call number appears in results.

All these advertising methods existed pre- Internet, but now they’re being leveraged by traditionally online afliates. Pay-per-call also enables afliates to tap into the mobile market. These afliates have run mobile contests, built cell phone apps and created various click-to-call campaigns. “For us, mobile afliates are becoming a bigger part of the program and we make customers out of people who simply will not buy online,” McWilliams explains.

who simply will not buy online,” McWilliams explains. Af fi liates also seek to partner with

Afliates also seek to partner with sites like Groupon and LivingSocial because of the regional relevance local deals can provide to any website. “While a website has a national based audience, readers are still nding content that works for them in their little area of the world. Instantly, it makes that website even more applicable for them,” explains Jenny Martin of SouthernSavers.com.

To help af liates display geo-targeted deal content on their sites, Groupon created

a dynamic widget tool that automatically

features the deal most relevant to the reader based on their geographic location. Afliates can customize this tool to either feature deals from a specic locale, or to display deals based on the reader’s location.

Mobile is undoubtedly the next step in the evolution of afliate marketing. It will completely remove the computer from the afliate marketing equation, and has the potential to secure incremental sales for the afliate marketing channel.

With this widget in place, the afliate extends their relevance ofine and becomes a resource for deals in their visitor’s neighborhood. And, if our widget doesn’t meet the afliate’s requirement, then they’re welcome to grab our API and have their way with it.

By harnessing cell phones, the afliate has near constant access to the potential consumer and can take advantage of all downtime, from commute to commode. Groupon expects to track afliate-referred mobile transactions by the rst quarter of 2011.

But it’s not just all about getting online shoppers into ofine stores. Matt McWilliams, an award-winning afliate manager with Legacy Learning, a company that produces and sells multimedia training courses, pays afliates commission for each call they refer to the call center. “Our afliates are thrilled with it and we are

30 | January 2011 | FEEDFRONT MAGAZINE

Carolyn is the director of afliate marketing for Groupon.com.

By Shawn Collins I went out for a three-mile run the other day, and almost
By Shawn Collins I went out for a three-mile run the other day, and almost

By Shawn Collins

I went out for a three-mile run the other day, and almost

immediately I was looking for reasons to cut it short and take a hot shower.

It was windy and cold. Rain was coming down. My foot was hurting. Side stitches.

Then I got to thinking about Edison Peña.

He was the Chilean miner who was who was trapped for 69 days. Peña would take three to six mile underground jogs in the dark to kill time and stay sane.

He nished the New York Marathon back in November 2010 on a busted knee.

Think of Edison Peña when you’re struggling with your project or company. He could have stopped at ve miles, and everybody would have praised him. But he refused to quit.

This reminds me of a blog post from Rob Rammuny, “19 Entrepreneurs Reveal Why People Fail to Build a Protable Business“ (http://feedfront.com/fail).

I participated by answering…

My favorite insight about the line between success and failure came from a keynote address at Afliate Summit East 2006 by Jim Bouton (former New York Yankee, best-selling author, and the inventor of Big League Chew):

‘I stumbled on to the secret of success, and that is persistence.

I just kept going out for the team anyway, even though I wasn’t successful.
I just kept going out for the team anyway, even
though I wasn’t successful.
out for the team anyway, even though I wasn’t successful. Every summer out there playing ball.

Every summer out there playing ball. Persistence… persistence was the key.

You don’t have to be educated, you don’t have to be talented, you don’t have to be rich, you don’t have to be lucky – it’s available to anyone.

I’m convinced most people don’t fail, they simply stop trying.’

I love that ending. If you want to make your breaks and be your own boss, you need to keep trying.

Shawn is a Co-founder of Afliate Summit and Co-Editor- in-Chief of FeedFront Magazine.

e’re all motivated differently, but let’s assume for a moment that we’re all in business
e’re all motivated differently, but let’s assume for a moment that we’re all in business
e’re all motivated differently, but let’s assume for a moment that we’re all in business

e’re all motivated differently, but let’s assume for a moment that we’re all in business to make money.Are you familiar with the famous Gordon Gekko “greed is good” speech in the original

Are you familiar with the famous Gordon Gekko “greed is good” speech in the original Wall Street? Well, that’s why you should get off the sidelines and start running pay-per-call campaigns.

(You might need to stand up and do your best slicked-back Michael Douglas when reading the next part.)

The point is, ladies and gentlemen, that Call Performance Marketing is good. Call Performance Marketing is right. Call Performance Marketing works. Call Performance Marketing clari es, cuts through and captures the essence of performance marketing. Call Performance Marketing in all its forms. Call Performance Marketing for online. Call Performance Marketing for ofine. Call Performance Marketing for mobile. Call Performance Marketing has marked the upward surge of performance marketing. And Call Performance Marketing – you mark my words – will not only save your business but the entire industry of performance marketing.

Okay, joking aside, Call Performance Marketing is working for advertisers and publishers, and it’s easy to get started. Pay-Per-Call campaigns are generating millions for advertisers and paying out millions in commissions to publishers.

Nearly all of the leading afliate networks now offer pay-per- call, including CJ, LinkShare, ShareASale, and the Google Afliate Network. Over 25,000 publishers have signed up for pay-per-call so far this year.

rates improve 5-30% when phone numbers are included in the ads. Advertisers are earning 1.5 to 2x as much for converting calls as they do for online transactions.

When it comes to most things, I wouldn’t describe myself as an early adopter. So, I get it. Call Performance Marketing is new. You’re not yet sure how it will work for you, how to get started or how to prioritize it against the other things you are working on. Maybe validation from the people you trust – some of the leaders in performance marketing – will help move you along:

“Not all sales convert online. That’s why we prefer using a solution where we can track calls and clicks for our advertisers.”

Don Batsford, Jr., Partner with 31 Media

“After weeks of precise monitoring, I must admit that I’ve been convinced:

there is a very bright future for pay-per-call afliate programs. If you aren’t using PPCall yet, I certainly recommend giving it a shot”

Geno Prussakov, AM Navigator

“ Call Performance Marketing has been such a huge success. After adding pay-per-call to our afliate program, I can’t imagine going back to a world where all we measured was clicks and online performance.”

Top publishers are earning over $75K/month promoting pay-per-call campaigns. Calls are converting 10x better than clicks. Click-through

32 | January 2011 | FEEDFRONT MAGAZINE

Travis Hopkins, Progrexion Marketing

“Pay-per-call is poised to be the next big thing. Lots of opportunities for afliates – get off the sidelines already”

Shawn Collins, Af liate Summit

Well, ladies and gentlemen, we’re not here to indulge in fantasy but in a performance marketing and economic reality. Opportunity is calling. Get off the sidelines already! Just ask your network partners how to get started. It’s easy.

ask your network partners how to get started. It’s easy. Robert Duva is the co-founder and

Robert Duva is the co-founder and CMO of RingRevenue - www. RingRevenue.com

Affiliate Summit West | 2011 AGENDA

Saturday, January 8

Early Registration Location: Registration Area Time: 4:00pm – 8:00pm

Advice for people attending the Afliate Summit conference for the rst time.

Shawn Collins, Co-founder, Afliate Summit (Twitter @ afliatetip)

(This Session is Open to all Pass Holders)

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

Sunday, January 9

Booth Setup Location: Late Ballroom 4-9 Exhibitor Move In: 8:00am – 6:00pm

Registration Location: Registration Area Time: 8:00am – 6:00pm

First Timers Guide for Af liate Summit Location: Margaux 1 Time: 10:00am-10:45am

Af liate Improv! Session 1a Location: Margaux 1 Time: 11:00am-12:00pm

Five industry veterans brainstorm marketing ideas for ctional items/services with audience participation. Idea to actionable solutions in one fun, lively hour. Come get your creative juices owing!

Experience level: Beginner Target audience: Afliates/Publishers Niche/vertical: Afliate

Daniel M. Clark, Podcaster, Performance Marketer, QAQN (Twitter @QAQN) (Moderator) Andrew Bennett, Blogger/Photographer, BenSpark (Twitter @BenSpark) Mike Buechele, Captain, Adalytical (Twitter @ mikebuechele)

> > >
>
>
>
Adalytical (Twitter @ mikebuechele) > > > Big Brands. Big Commissions. Earn up to 75% commission

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Earn up to 75% commission by joining oneNetworkDirect, the network with the biggest brands in software, electronics and games.

> Commission payments in multiple currencies

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Industry exclusive achievers bonus

> Website content and translation services

exclusive achievers bonus > Website content and translation services 34 | January 2011 | FEEDFRONT MAGAZINE
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exclusive achievers bonus > Website content and translation services 34 | January 2011 | FEEDFRONT MAGAZINE
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34 | January 2011 | FEEDFRONT MAGAZINE

Affiliate Summit West | 2011 AGENDA

Jen Goode, Doodler in Charge, JGoode Designs (Twitter @jgoode) Wade Tonkin, Afliate Manager, Football Fanatics (Twitter @afle8warrior) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

A Beginner’s Course on Blog Monetization Monetize Summit Session 1b Location: Margaux 2 Time: 11:00am-1:00pm

This 2-hour session is designed with the novice in mind and will provide the fundamental knowledge needed to implement afliate marketing into your blog monetization plan while keeping your audience happy. You will learn how to select and apply to programs; implement best practices while continuing to create your compelling content and incorporate tools designed to entice prospective customers and drive trafc to your website. Experience level: Beginner Target audience: Afliates/Publishers Niche/vertical: Blogging Jeremy Schoemaker, President, ShoeMoney Capital (Twitter @shoemoney)

(This Session Open to Monetize Summit Badge Holders Only)

Creating a Successful Mastermind Group Session 1c Location: Mouton 1 Time: 11:00am-12:00pm

Mastermind groups can be an amazing help to building a business – yet most groups fail. Randy will discuss WHY, and how to form a successful group to help you succeed.

Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: Development

Randy Cassingham, Founder, Mastermind Source

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Identifying Scam Networks Session 1d Location: Mouton 2 Time: 11:00am-12:00pm

This panel will engage in a transparent discussion on what it takes to trust an afliate network with your trafc or your campaigns.

Experience level: Advanced Target audience: Afliates/Publishers, Merchants/ Advertisers Niche/vertical: Networks

Lucas Brown, Chief Executive Ofcer, HasOffers.com (Twitter @hasoffers) Rebecca Madigan, Executive Director, Performance

Marketing Association (Twitter @pmassociation) Hersh Sandhoo, CEO, HealthConverter.com (Twitter @ healthconverter)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Meet Market Location: Late Ballroom 1-3 Time: 12:00pm – 6:00pm Exhibitor Move In: 9:00am – 12:00pm

Afliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with afliates to discuss their afliate programs and cut deals. Vendors that cater to afliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and nding new opportunities.

Dominating Your Niche With Blogger Outreach Session 2a Location: Margaux 1 Time: 12:30pm-1:30pm

Learn the strategy that is transforming brand/product promotion and how to effectively nd, approach & incentivize bloggers to get maximum exposure, exponential sales growth & total niche domination.

Experience level: Intermediate Target audience: Afliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Bloggers

Chris Brogan, President, Human Business Works (Twitter @chrisbrogan) (Moderator) John Chow, CEO, TTZ Media, Inc. (Twitter @JohnChow) Murray Newlands, Co-Founder, Inuence People (Twitter @murraynewlands) Greg Rollett, CMO, Cognitiv (Twitter @g_ro) Eric Schechter, Social Media Manager, Carnival Cruise Lines (Twitter @EricSchechter) Jonathan Volk, CEO, Surge Marketing Inc. (Twitter @ JonathanVolk) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

A Beginner’s Course on Blog Monetization Monetize Summit Session 2b Location: Margaux 2 Time: 11:00am-1:00pm This 2-hour session is designed with the novice in mind and will provide the fundamental knowledge needed to implement afliate marketing into your blog monetization plan while keeping your audience happy. You will learn how to select and apply to programs; implement best practices while continuing to create your compelling content and incorporate tools designed to entice prospective customers and drive trafc to your website. Experience level: Beginner Target audience: Afliates/Publishers

Affiliate Summit West | 2011 AGENDA

Niche/vertical: Blogging Jeremy Schoemaker, President, ShoeMoney Capital (Twitter @shoemoney)

(This Session Open to Monetize Summit Badge Holders Only)

Web Redesign by the Numbers Session 2c Location: Mouton 1 Time: 12:30pm-1:30pm

Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue.

Experience level: Beginner, Intermediate, Advanced Target audience: Afliates/Publishers, Merchants/ Advertisers Niche/vertical: Analytics

Sharon Mostyn, Assistant Vice President, eCommerce, 1st Mariner Bank (Twitter @sharonmostyn)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Email Marketing and the Brand Session 2d Location: Mouton 2 Time: 12:30pm-1:30pm

Email marketing has been successful year after year due to its results and scalability. In this session afliates will learn agency tips on how to target, segment, control and test brand offers.

Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: Email Marketing

Megan Conahan, VP of Advertising Sales, Direct Agents (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Making Money With Af liate Programs for Beginners Session 3a Location: Margaux 1 Time: 2:00pm-3:00pm

Fast track to protability by understanding the different revenue models, industry players and tips for selecting protable topics, website builders, content creation, avoiding mistakes and more.

Experience level: Beginner Target audience: Afliates/Publishers Niche/vertical: Newbies

James Martell, President, Net Guides Publishing Inc. (Twitter @JamesMartell) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Monetizing Pop Culture Content

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Monetize Summit Session 3b Location: Margaux 2 Time: 2:00pm-3:00pm Discussion of the monetization of pop culture content through monitoring trends, buying relevant domains, creating sites quickly, and cultivating communities. Experience level: Beginner Target audience: Afliates/Publishers Niche/vertical: Afliate Lisa Picarille, Consultant, lisapicarille.com (Twitter @ LisaP) (Moderator) James Keating, VP of Marketing & International, ShopWiki Corp (Twitter @jameskeating) Tricia Meyer, Owner, Sunshine Rewards (Twitter @ sunshinetricia) Kim Rowley, Founder, Key Internet Marketing, Inc. (Twitter @kimarketing)

(This Session Open to Monetize Summit Badge Holders Only)

Step Up Your Revenue With Lead-Gen Expertise Session 3c Location: Mouton 1 Time: 2:00pm-3:00pm

Why lead-generation is THE campaign style of choice for long-term stability and baller status. We’ll cover rarely utilized strategies for higher payouts, quicker payments, and analyzing offers.

Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: Lead-gen

Boone Riddle, Network Manager, Underground Elephant (Twitter @booneriddle)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Banking On Infomercials – A MultiChannel Pro t Opportunity Session 3d Location: Mouton 2 Time: 2:00pm-3:00pm

As web content rapidly shifts to video, learn how to: use one video method to increase prots now; discover new hit products before your competitors; and interact with networks to gain the edge.

Experience level: Intermediate Target audience: Afliates/Publishers, Networks Niche/vertical: AsSeenOnTV

Frank Bianco, COO, Pear Lake Partners LLC Curtis A. Clarke, CEO, AsSeenOnPC.com (Twitter @ As_Seen_On_PC) Andrew Latimer, CEO, Bluewater Media Rus Sarnoff, President, Integrated Marketing (Twitter @ RusSarnoff)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate Summit West | 2011 AGENDA

Local Lead Generation – Heaven & Hell Session 4a Location: Margaux 1 Time: 3:30pm-4:30pm

Learn about how local lead generation works as well as the positives & negatives to this often discussed “next generation” of afliate marketing.

Experience level: Beginner, Intermediate Target audience: Afliates/Publishers, Merchants/ Advertisers, Networks, Other Niche/vertical: Local

Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @ adhustler) Amanda Orson, Managing Partner, Lacuna Group LLC (Twitter @phillian) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Tips and Tricks to Increase Website Conversions Monetize Summit Session 4b Location: Margaux 2 Time: 3:30pm-4:30pm

Increasing conversions is a scientic process, and in this session, we’re going to examine what works and, more important, WHY it works. If you’re new to this kind of thing, you’ll be blown away by the factors that inuence conversions! Experience level: Beginner Target audience: Afliates/Publishers Niche/vertical: Conversions Christopher Pearson, Overlord, DIYthemes.com (Twitter @pearsonied)

(This Session Open to Monetize Summit Badge Holders Only)

Mobile Marketing – The 97% Response Rate Channel Session 4c Location: Mouton 1 Time: 3:30pm-4:30pm

50% of American’s will have smartphones by the end of 2011. Learn how to capture highly qualied leads & follow up using SMS text messages, iPhone & Android apps, and local & toll free phone numbers.

messages, iPhone & Android apps, and local & toll free phone numbers. FEEDFRONT MAGAZINE | January

Affiliate Summit West | 2011 AGENDA

Experience level: Intermediate, Advanced Target audience: Afliates/Publishers, Merchants/ Advertisers Niche/vertical: Lead Generation and Follow Up

Brian Williams, President, Main Street USA Marketers (Twitter @brianwilliams) (Moderator) Mike Koenigs, CEO & Co-Founder, Trafc Geyser (Twitter @mikekoenigs)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

B2B Afliate Marketing: New Technologies, New Opportunities Session 4d Location: Mouton 2 Time: 3:30pm-4:30pm

Learn how new technology and better call tracking capabilities could make the B2B space the next hot opportunity for afliates.

Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: B2B Afliate Marketing

Brian Waldman, VP Marketing & Strategy, Merchant Warehouse

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Enterprise SEO for Social Publishers Session 5a Location: Margaux 1 Time: 5:00pm-6:00pm

Do you rely on content to acquire users and drive revenue? Learn how get more pages indexed, get restricted content to rank, and use social to drive your search rankings.

Experience level: Advanced Target audience: Afliates/Publishers, Merchants/ Advertisers Niche/vertical: Social Publishing

CT Moore, Account Strategist, NVI (Twitter @ gypsybandito) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Using Datafeeds to Monetize Sites Monetize Summit Session 5b Location: Margaux 2 Time: 5:00pm-6:00pm Discussion on using datafeeds to monetize sites. Experience level: Beginner, Intermediate Target audience: Afliates/Publishers Niche/vertical: Afliate Scott Jangro, President, MechMedia (Twitter @jangro) Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel)

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Joe Sousa, Owner, Internet Marketing Associates (Twitter

@drcool73)

(This Session Open to Monetize Summit Badge Holders Only)

Facebook Open Graph – Beyond the Like Button Session 5c Location: Mouton 1 Time: 5:00pm-6:00pm

A clear and understandable way to garner trafc through Facebook by developing marketing programs that allow users to post specic activity to their wall.

Experience level: Beginner Target audience: Afliates/Publishers, Merchants/ Advertisers Niche/vertical: Facebook

Kevin Keranen, Founder, Demand Key Media (Twitter @ kkrocks) Beaudon Spaulding, Founder, Blogger Syndication (Twitter @beaudon)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Make it Legal! Advantages of Legalizing Businesses Session 5d Location: Mouton 2 Time: 5:00pm-6:00pm

Philip Akalp will change the way small businesses think about legalizing their business, as he scurries away falsities of Incorporating and forming LLC’s, while sharing many key advantages.

Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: Legalizing Business

Philip K. Akalp, CFO, Corpnet.com (Twitter @Corpnet)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Af liate Summit Newcomer Program Meetup Location: Mouton 2 Time: 6:30pm – 7:30pm

(Open to all attendees enrolled in the Afliate Summit Newcomer Program)

Monday, January 10

Continental Breakfast Location: Late Ballroom 1-3 Time: 9:00am-10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)

Coffee Service Location: Meal Area Time: 10:00am-12:30pm and 2:00pm-6:00pm

Affiliate Summit West | 2011 AGENDA

Registration Location: Registration Area Time: 7:30am – 5:00pm

Blogger Room Location: La Tache Time: 8:30am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Afliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Afliate Summit and the press and bloggers attending the show.

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Exhibit Hall Location: Late Ballroom 4-9 Time: 10:00am – 5:00pm

(Exhibitors may set up beginning at 9:00am.)

Opening Remarks & Keynote Location: Encore Theater Time: 9:45am – 10:45am Jim Kukral, CEO, The Attention! Formula (Twitter @ jimkukral) Drew Eric Whitman, International Advertising Consultant, Author, Trainer. Author of, CA$HVERTISING (Twitter @ drewericwhitman)

(This Session is Open to All Pass Holders)

The New SEO Toolset Session 6a Location: Margaux 1 Time: 11:30am-12:30pm

Fast paced – deep dive into tools for beginners through advanced SEO practitioners.

Experience level: Intermediate, Advanced Target audience: Afliates/Publishers, Merchants/ Advertisers Niche/vertical: SEO

Wil Reynolds, Founder, SEER Interactive (Twitter @ wilreynolds)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Inside the Minds of Af liates Session 6b Location: Margaux 2 Time: 11:30am-12:30pm

CPS afliates discuss datafeeds, coupons, communication & incentives in a merchant’s afliate program. Merchants and networks will learn how to engage and motivate afliates.

Experience level: Intermediate Target audience: Merchants/Advertisers

Niche/vertical: Afliate Mentality

Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) Tricia Meyer, Owner, Sunshine Rewards (Twitter @ sunshinetricia) Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel) Kim Rowley, Founder, Key Internet Marketing, Inc. (Twitter @kimarketing)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Af liate Marketing in a Digital World Session 6c Location: Mouton 1 Time: 11:30am-12:30pm

Afliate marketers face challenges making money on lower priced items such as MP3’s and eBooks. We’ll present best practices and some tips and tricks that work.

Experience level: Beginner, Intermediate Target audience: Afliates/Publishers Niche/vertical: Digital

Brian Chapman, Manager, Afliate Channel, Amazon.com

(This Session is Open to Platinum and Diamond Pass Holders Only)

Social Media – A Marketing Bonanza Session 6d Location: Mouton 2 Time: 11:30am-12:30pm

Social media is becoming a mature industry and the marketing opportunities are expanding daily. As the social media providers mature, so do their policies and restrictions. Successes through social media are there waiting for you, provided one knows and observes the rules of the road.

Experience level: Intermediate, Advanced Target audience: Afliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Social Media

Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @ GaryKibel_law) (Moderator) Sal Conca, Director of Afliate Marketing, NETexponent (Twitter @netexponent) Wade Sisson, Director of Marketing, Schaaf- PartnerCentric (Twitter @schaafpc)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Luncheon Location: Meal Area Time: 12:30pm-1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)

Affiliate Summit West | 2011 AGENDA

The Power of Nonverbal Website Intelligence Session 7a Location: Margaux 1 Time: 2:00pm-3:00pm

Your content is verbal communication, but did you know that your site communicates in nonverbal ways, too? Learn how to use these “under the radar” marketing tactics to increase subscribers and sales.

Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: Persuasion

Derek Halpern, Chief Persuasion Ofcer, DIYthemes.com (Twitter @DerekHalpern)

(This Session is Open to Platinum and Diamond Pass Holders Only)

SEO Site Review/Clinic Session 7b Location: Margaux 2 Time: 2:00pm-3:00pm

Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: SEO

Rae Hoffman-Dolan, CEO, Outspoken Media (Twitter @ sugarrae) Michael Gray, President, Atlas Web (Twitter @graywolf) Kenny Hyder, Founder, Hyder Media (Twitter @ kennyhyder) Michael Streko, Co-Founder, KnowEm LLC (Twitter @ streko)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Prot From Trendspotting Session 7c Location: Mouton 1 Time: 2:00pm-3:00pm

Learn tricks for spotting the hottest trends in pop culture, fashion, technology, art and more and learn how being on the cutting edge of trends can translate into more money for your afliate sites.

Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: Social Media

Lisa Picarille, Consultant, lisapicarille.com (Twitter @ LisaP) (Moderator) Scott Jangro, President, MechMedia (Twitter @jangro) Stephanie Lichtenstein, President & Founder, Micro Media Marketing (Twitter @MicroSteph) Lisa Riolo, Co-Founder, Impact Radius (Twitter @lisariolo)

(This Session is Open to Platinum and Diamond Pass

40 | January 2011 | FEEDFRONT MAGAZINE

Holders Only)

Leverage Your Personal Brand for Af liate Success Session 7d Location: Mouton 2 Time: 2:00pm-3:00pm

Many successful afliate marketers transcend the brands they represent and become a brand themselves. Learn how they turned their face, personality and reputation into afliate success.

Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: Afliate

Marty Fahncke, President, FawnKey & Associates (Twitter @FawnKey) (Moderator) Jim Kukral, CEO, The Attention! Formula (Twitter @ jimkukral) Geno Prussakov, Founder, AM Navigator, LLC (Twitter @ eprussakov) Barbara Rozgonyi, CEO, CoryWest Media, LLC (Twitter @ wiredprworks)

(This Session is Open to Platinum and Diamond Pass Holders Only)

SEO – Ask the Pros Session 8a Location: Margaux 1 Time: 3:30pm-4:30pm

Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.

Experience level: Beginner, Intermediate, Advanced Target audience: Afliates/Publishers, Other Niche/vertical: Search Engine Optimization

Bruce Clay, President, Bruce Clay, Inc. (Twitter @ bruceclayinc) (Moderator) Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc. (Twitter @GregBoser) Todd Friesen, Director of SEO, Performics (Twitter @ oilman) Stephan Spencer, Co-author, The Art of SEO (Twitter @ sspencer)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Evolution of Afliate Marketing Session 8b Location: Margaux 2 Time: 3:30pm-4:30pm

Through a series of case studies, explore how afliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.

Affiliate Summit West | 2011 AGENDA

Experience level: Beginner Target audience: Afliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Afliate

Eric Collins, COO, Mobile Posse (Twitter @MobilePosse) Rob Duva, CMO, RingRevenue (Twitter @RingRevenue) Mark Silliman, CEO, Spadout.com Carolyn Tang Kmet, Director of Afliate Marketing, Groupon.com (Twitter @catango)

(This Session is Open to Platinum and Diamond Pass Holders Only)

The Regulatory Landscape for Advertisers, Af liates, Networks Session 8c Location: Mouton 1 Time: 3:30pm-4:30pm

The FTC and state AGs are aggressively attacking afliate networks. Anyone in the chain-advertiser, network, afliate-could be liable. Learn how to avoid a regulatory attack against you!

Experience level: Beginner, Intermediate Target audience: Afliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Legal

Brian Clark, CEO, Copyblogger Media (Twitter @ copyblogger) (Moderator) Thomas Cohn, Of Counsel, Venable LLP Dean Graybill, Assistant Regional Director, Western Region – San Francisco, Federal Trade Commission William Rothbard, Attorney, Law Ofces of William I. Rothbard

(This Session is Open to Platinum and Diamond Pass Holders Only)

Mobile Afliate Site Strategies Session 8d Location: Mouton 2 Time: 3:30pm-4:30pm

We’ve all heard that “mobile is the next big thing”, but how do you make it actually work for you as an afliate? In this panel we will explore protable mobile afliate site strategies, SEO techniques, paid ads and afliate offers to show you how to make a mobile web presence that makes money.

Experience level: Intermediate, Advanced Target audience: Afliates/Publishers, Merchants/ Advertisers Niche/vertical: Mobile

Dush Ramachandran, VP Sales & Business Development, ClickBank (Twitter @DushR) (Moderator) Scott Bain, Mobile Marketing Manager, Neverblue (Twitter @scottbain) Michael Martin, Owner, Mobile Martin (Twitter @ googleandblog) Keith Posehn, President, Zorz LLC (Twitter @kzorz)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Ask the Experts Location: Mouton 2 Time: 5:00 pm-6:00pm

(This Session is Open to All Pass Holders)

Ask the Experts will be an opportunity for merchants, networks and afliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Buying Distressed Websites & Blogs for Cheap: Matt Mickiewicz, Co-Founder, 99designs, SitePoint & Flippa (Twitter @99designs) Content Creation Strategies for Increased Conversions:

Facebook Games Are The Largest Afliate Opportunity:

Alex Rampell, CEO, TrialPay, Inc., Rosalind Gardner, Super Afliate, Afliate Blogger PRO (Twitter @ rosalindgardner) Great Social Networking Strategies for Afliate Marketing: Evan Weber, CEO, Experience Advertising (Twitter @experienceads) Measuring the Social Impact of Your Content: Julie Greenhouse, SVP, Publisher Services and Business Development, ShareThis (Twitter @jgreenhousenyc)

The Next Evolution In Afliate Marketing Sponsored Session Location: Mouton 1 Time: 6:00pm-7:00pm

Finally out of a non-compete from his multi-million dollar sale of AuctionAds, Jeremy Schoemaker is launching his new game changing afliate software. Come see the launch and get an account for life.

Jeremy Schoemaker, President, ShoeMoney Capital (Twitter @shoemoney)

(This Session is Open to all Pass Holders)

Tuesday, January 11

Continental Breakfast Location: Late Ballroom 1-3 Time: 9:00am-10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)

Coffee Service Location: Meal Area Time: 10:00am-12:30pm and 2:00pm-6:00pm

Registration Location: Registration Area Time: 8:00am – 3:00pm

Affiliate Summit West | 2011 AGENDA

Blogger Room Location: La Tache Time: 8:30am – 4:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Afliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Afliate Summit and the press and bloggers attending the show.

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Exhibit Hall Location: Late Ballroom 4-9 Time: 10:00am – 4:00pm

(Exhibitors may set up beginning at 9:00am.)

Opening Remarks & Keynote Location: Encore Theater Time: 10:00am – 11:15am

Jim Kukral, CEO, The Attention! Formula (Twitter @ jimkukral) Brian Solis, Principal of FutureWorks, FutureWorks, (Twitter @briansolis)

(This Session is Open to All Pass Holders)

Improving the Af liate/Af liate Manager Relationship Session 9a Location: Margaux 1 Time: 11:30am-12:30pm

This session will help afliates learn how to get the most out of their AMs and help AMs learn how they can get the most out of their afliates and make it a mutually benecial relationship.

Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Afliate

Todd Farmer, CEO, PerformStreet Media (Twitter @ toddfarmer) (Moderator) Jamie Birch, CEO, JEBCommerce, LLC (Twitter @ jamieebirch) Jason Rubacky, Afliate Development Manager, ShareASale (Twitter @jasonrubacky) Joe Sousa, Owner, Internet Marketing Associates (Twitter

@drcool73)

Logan Thompson, Owner, Blink Source (Twitter @ drumminlogan)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Are Your Buyers Mobile, Yet? Session 9b Location: Margaux 2 Time: 11:30am-12:30pm

With the splintered marketplace for phones, operating

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systems, where do you concentrate? Where are your users ? What is the winning platform for mobile eCommerce?

Experience level: Advanced Target audience: Afliates/Publishers, Merchants/ Advertisers Niche/vertical: Mobile Commerce

Navin Ganeshan, Chief Product Strategist, Network Solutions (Moderator) Munish Gandhi, CEO & Founder, Hy.ly Inc. (Twitter @ munishgandhi) Barg Upender, CEO, Mobomo LLC (Twitter @ bargupender)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Uncovering Advanced Paid Search Strategies Session 9c Location: Mouton 1 Time: 11:30am-12:30pm

Gill will provide a checklist of qualities advertisers should look for to bring PPC campaigns to the next level, including trafc quality, targeting and tracking capabilities, and customer service.

Experience level: Advanced Target audience: Merchants/Advertisers Niche/vertical: Search Advertising

and customer service. Experience level: Advanced Target audience: Merchants/Advertisers Niche/vertical: Search Advertising

Affiliate Summit West | 2011 AGENDA

Gill Brown, VP, Advertising Networks, LookSmart

(This Session is Open to Platinum and Diamond Pass Holders Only)

Google Analytics: Stop Wondering And Start Measuring Session 9d Location: Mouton 2 Time: 11:30am-12:30pm

If you use Google Analytics just to see how many people are coming to your site, you’re leaving money on the table. If your site has actionable items, you can extract hugely protable data from GA.

Experience level: Beginner Target audience: Afliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Analytics

Joshua Ziering, Owner, Full Speed SEO (Twitter @ JoshuaZiering)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Luncheon Location: Meal Area Time: 12:30pm-1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)

Why Af liates Should Dominate Local Marketing Session 10a Location: Margaux 1 Time: 2:00pm-3:00pm

Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative afliates can take advantage of opportunities in this niche in ways that no other channel can.

Experience level: Intermediate, Advanced Target audience: Afliates/Publishers Niche/vertical: Local

Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov) (This Session is Open to Platinum and Diamond Pass Holders Only)

FTC Prosecution of Afliates for Advertising Claims Session 10b Location: Margaux 2 Time: 2:00pm-3:00pm The FTC’s focus on prosecuting afliate networks; lessons from the FTC’s recent case against afliates, FTC v. Cantkier, et al.; and what this means for you. Experience level: Intermediate Target audience: Afliates/Publishers Niche/vertical: FTC Amy Lloyd, Attorney, Ifrah PLLC

(This Session is Open to Platinum and Diamond Pass Holders Only)

Social Media Business Etiquette – Do’s & Don’ts Session 10c Location: Mouton 1 Time: 2:00pm-3:00pm

In the dynamic eld of social media, businesses are quickly adapting. From big corporations to startups, this session will get conversation owing with ideas, best practices, and past experiences.

Experience level: Intermediate, Advanced Target audience: Other Niche/vertical: Social Media

Nadia Aly, CEO, Digi Talk Labs (Twitter @DigiTalkVan) (Moderator) Elliott Lemenager, Online Community Manager, Microsoft (Twitter @elemenager) Marcus Nelson, Director of Social Media, Salesforce.com (Twitter @marcusnelson) Mike Whitmore, President, Fresh Consulting (Twitter @ mikewhitmore)

(This Session is Open to Platinum and Diamond Pass Holders Only)

New Developments in Automated Monetization Session 10d Location: Mouton 2 Time: 2:00pm-3:00pm

Novel technologies that facilitate sophisticated monetization techniques with minimal skill or time investment have recently risen to prominence. This panel explores how the publisher can benet.

Experience level: Beginner, Intermediate, Advanced Target audience: Afliates/Publishers Niche/vertical: Content Monetization

Kristopher Jones, President & CEO, KBJ Interactive (Twitter @krisjonescom) (Moderator) Paul Edmondson, CEO, HubPages (Twitter @ pauledmondson) James Everingham, CTO, Pixazza

(This Session is Open to Platinum and Diamond Pass Holders Only)

Closing Keynote: Listen To This! Achieving Work/ Life Balance Location: Mouton 1 Time: 3:30pm-4:30pm

In this lively talk, entrepreneur Dave Taylor will share why it’s critical to balance your work with fun time and your life. Change your return ticket if needed, just make sure you attend this session!

Dave Taylor, Principal, AskDaveTaylor.com (Twitter @ DaveTaylor)

(This Session is Open to All Pass Holders)

Drew Eric Whitman Most people determine their career path in high school or college, but

Drew Eric Whitman

Most people determine their career path in high school or college, but Drew Eric Whitman—a.k.a. “Dr. Direct!™”—couldn’t wait to get started. He began creating advertising at age 11 by writing and designing direct-response catalogs of jokes, gags and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance. Although his teachers did not encourage Drew’s entrepreneurial spirit (Perhaps because of the live whoopee cushion demonstration he performed on the teacher without her knowledge… yes, really.), it marked the beginning of an exciting career in the wacky and wonderful world of creative writing and advertising.

Many years later, after extensive experience in face-to-face selling of everything from printing to clothing… jewelry to real estate, a degree in advertising from Philadelphia’s Temple University started the ball rolling. Today, Drew is a dynamic, humorous and philosophical independent advertising writer, trainer and consultant with over 26 years of in-the-trenches professional advertising experience.

Drew worked for the direct-response division of the largest ad-agency in Philadelphia… was Senior Direct Response Copywriter for one of the largest direct- to-the-consumer insurance companies in the world… and Associate Copy Chief for catalog giant, Day-Timers. Drew created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the most successful companies and organizations in the United States including: American Automobile Association, Advertising Specialty Institute, American Legion, Amoco, Ofce Max, Faber-Castell, Texaco, Staples, TV Guide, and many others.

He’s the author of the best-seller, “CA$HVERTISING: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone”… and producer of the nationally acclaimed “CA$HVERTISING Clinic” 3-hour advertising crash-course.

When he’s not writing, Drew is thinking about what he should be writing, or trying to nd the best enchiladas and salsa in Southern California with his wife Lindsay and at-coated retriever, Joey… the sweetest four-pawed beast on planet earth.

44 | January 2011 | FEEDFRONT MAGAZINE

Brian Solis Brian Solis is the author of Engage! The complete guide for businesses to

Brian Solis

Brian Solis is the author of Engage! The complete guide for businesses to build and measure success in the social web. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has inuenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world’s leading business and marketing online resources.

Speaker Bios Philip Akalp Philip K. Akalp is an Internet entrepreneur and an attorney licensed

Speaker Bios

Philip Akalp Philip K. Akalp is an Internet entrepreneur and an attorney licensed in California (Bar No. 197982). Through the various “Do-It-Yourself” and “Business- Startup” services he has founded since 1997, he has formed over 100,000 corporations and LLCs for small business owners. His last company was acquired by Intuit in 2005. Today, he and his wife, Nellie, operate Corpnet.com where they help small business owners incorporate, form an LLC, or le a DBA, in any state, and in any county across the U.S. Mr. Akalp is experienced with and enjoys discussing legal and business issues concerning everything from business startup through (hopefully) acquisition.

Nadia Aly Nadia Aly is armed with a Masters of Digital Media. She is a social media guru who is constantly thinking of news ways to reach audiences, generate demand and create buzz using social media tools. She jumped into social & email marketing a few years ago and hasn’t looked back. Currently she works with Microsoft.

Scott Bain Scott Bain has been with Neverblue for over 3 years. He started as Afliate Manager before joining the Internal Publishing team where he became their expert in the social media and mobile space. In his current role as the Mobile Marketing Manager, Scott works to create mobile programs for a wide variety of advertisers while generating thousands of qualied leads through the evolving mobile market.

Drew Bennett Drew Bennett is a Husband, Father, Blog Consultant, Photographer, Traveler, Wired Kayaker and Transformers Fan. He has taken a Photo-A-Day for 5 straight years. He blogs about his photos and his life at BenSpark. com. BenSpark.com is a personal blog where Drew builds community with his readers through conversation, contests and compelling content. Drew also builds community through his newsletters Behind The Lens where he offers his photography tips and Personal Branding Bootcamp. Drew is constantly looking for opportunities to expand his brand. You’ll often nd him at industry conferences and tradeshows.

Frank Bianco For 12 years Frank Bianco has been an internet marketer, product developer, Infomercial producer, and afliate network manager. This entrepreneur applies his experience helping business develop branding and Internet Marketing strategies in his role as VP of Business Development at PearLake Partners, LLC.

Jamie Birch Jamie Birch is the owner and principal of JEBCommerce. Almost ten years ago, he began as a Search Engine Marketing professional at Netivation.com and has extensive experience in all aspects of Internet Marketing.

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Excelling at performance marketing initiatives with several national, publicly traded retailers and online service providers, Jamie’s work has expanded and evolved. Today, it includes all facets of online marketing:

email projects, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie and JEBCommerce to realize a great level of success for its clients.

Greg Boser Greg is the SVP of Search Services for BlueGlass Interactive, Inc. His daily responsibilities include overseeing strategy development and execution for all SEO, SEM and local search related client engagements. Greg got his start in the Search Engine Optimization industry before it even had a name. Over the years, he’s had the opportunity to develop and execute winning organic search strategies in some of the Web’s most competitive spaces. He’s also worked with an incredibly diverse list of companies that have ranged from mom & pop operations, VC funded startups, Madison Avenue ad agencies, Fortune 500’s and even a few search engines along the way. Prior to joining BlueGlass by way of an acquisition, Greg served as President/CEO of 3 Dog Media, a boutique consultancy specializing in providing search marketing, social media, reputation management and WordPress development services utilizing performance-based and joint venture pricing models.

Chris Brogan Chris Brogan is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His rst project there, 501 Mission Place, helps nonprots and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects. He is a New York Times bestselling author and consults with Fortune 100 and 500 clients on issues of social software and business communications.

Gill Brown Gill Brown joined LookSmart in February of 2009 as Vice President, Advertising Sales and Services. He brings over 17 years of advertising sales and sales management experience to LookSmart from radio, print, and the online space, 9 of those years in paid search. Gill currently leads LookSmart’s Sales and Managed Services groups, directly responsible for LookSmart’s revenue development and customer service. Prior to joining LookSmart, Gill most recently served as the Vice President of Sales, West for Tribal Fusion. From 2000 to 2007, Brown was a Director of Sales at GoTo.com, Overture Services, and Yahoo!

Speaker Bios (cont.) Gill Brown (cont.) Search Marketing where he evangelized the paid-search advertising model,

Speaker Bios (cont.)

Gill Brown (cont.) Search Marketing where he evangelized the paid-search advertising model, and built the company’s Northwest Regional Search Sales operation. Before joining Goto. com, Gill has held senior sales, and sales leadership positions with Deja.com, CMP Media, and three Northern California Radio Stations.

Lucas Brown As CEO and Co-Founder of HasOffers af