My New Red Shoes

Annual Report 2009

The mission of My New Red Shoes is to empower homeless and low-income youth to succeed in school by providing them with brand new clothing so that they may greet the school year with pride and by educating and rallying the youth community around the needs of homeless children. My New Red Shoes is a 501(c)(3) nonprofit organization EIN #20-4683289
© Leonard Brzezinski, 2009

BOARD OF DIRECTORS
Heather Hopkins, Founder and Co-Chair Timi Most, Co-Chair Alison Berkley Wagonfeld, Vice Chair & Interim Treasurer John Brown, Secretary Ray Bramson Sohi Sohn Chien Roxana Dommer Lisa Goldman Megan Iwersen Katy Manier, Stanford GSB Fellow Dayna Li, Junior Board Member Robert Pietsch Cindy Skaruppa, Stanford GSB Fellow Marianne Walters Caron Tabb, Ex Officio and Executive Director

Cover photo and photos opposite © Leonard Brzezinski, 2009

From the Director and Founder
Dear Friends, It’s hard to summarize 2009. It has been an incredible year of challenges and juxtapositions: as the economic reality unfolded and homelessness struck even more children, My New Red Shoes witnessed an increased demand for our services while we saw the possibility for funding decrease. Extreme times call for extreme measures. At My New Red Shoes, we met these challenges by focusing on creative solutions and energizing the community to support our mission. As the year draws to a close, we feel very privileged to report that, despite the odds, 2009 has been a year of major expansion in both our programs and the community’s support for My New Red Shoes: We distributed significantly more gift bags than ever through our Clothing for Confidence program, providing for 2,119 homeless youth and expanding to serve youth in Alameda County. We directly engaged over 1,500 (and indirectly engaged over 4,000) housed youth in support of their homeless peers through our Kids Helping Kids Youth Leadership programs. We kept costs down by launching several creative partnerships including a collaboration with FedEx (which shipped our gift bags around the Bay Area at no cost) and a partnership with a correctional facility in Southern California (whose inmates sewed gift bags as a community service). We increased our volunteer opportunities and inspired over 500 volunteers to spend over 3,000 hours working in support of our mission. We grew our family of supporters by over 600 individuals, expanded corporate outreach, and successfully engaged new foundations. We strategically expanded the Board of Directors and solidified our organizational infrastructure, systems and operations to ensure transparency and implement nonprofit best practices.

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Our success is your success. Without your financial support and belief in our mission and ability to serve this community, My New Red Shoes would not have been able to celebrate this remarkable year. Thank you! We launch into 2010 with optimism. While the community need continues to drive My New Red Shoes’ team to excel and reach beyond our limits, we believe that, with your support, we will successfully clothe 3,000 homeless youth from over 60 Bay Area homeless shelters for the first day of school in 2010. Our Kids Helping Kids Youth Leadership and community engagement programs will once again soar to new heights with over 4,000 students serving their homeless peers. We hope you will choose to join us again to support homeless youth in 2010 and that we will have the opportunity to meet with you in the near future to share this success with you in person.

Caron Tabb Executive Director

Heather Hopkins Founder & Board Co-Chair My New Red Shoes Annual Report 3

P.S. Stay posted for My New Red Shoes’ new look and mailing address in early 2010!

Clothing for Confidence
My New Red Shoes’ Clothing for Confidence program provides homeless and low-income children with a hand-sewn gift bag containing brand new shoes and a $50 gift card to a clothing retailer so that they may greet the school year appropriately dressed, proud and ready to learn. My New Red Shoes partners with homeless shelters and other community service agencies to identify children in need of clothing and distribute donations. By leaving their students’ backto-school clothing needs to My New Red Shoes, agencies can focus on providing the profes-

2009 CLIENT STATISTICS
2,115 youth served
Hispanic Asian Afican American Caucasian Multiracial Native American Other Boys Girls Ages 5-11 Ages 11-18 San Francisco San Mateo County Santa Clara County Alameda County 0 200 400 600 800 1000 1200 1400

FILLING AN UNMET COMMUNITY NEED
On any given day, approximately 5,000 school-aged children experience homelessness in the San Francisco Bay Area. This situation has a devastating effect on a child’s education; youth who have experienced homelessness are twice as likely to repeat a grade as other children and are at much higher risk of not attending school, ultimately increasing their chances of repeating the cycle of homelessness in the future. National and local homelessness organizations have repeatedly identified a lack of school clothing as one of the barriers to education for homeless youth both because it is a basic need and because children feel reluctant to attend school without suitable clothing. By filling this gap, My New Red Shoes not only helps increase the school attendance of homeless youth, it gives children a much-needed confidence boost.

My New Red Shoes Annual Report 4

At a Glance
PROGRAM RESULTS AND IMPACT
During the 2009 back-to-school season, My New Red Shoes:  Provided $50 clothing gift cards and brand new shoes to 2,119 homeless and low-income children, helping them feel more confident and prepared for school.  Supported 30 community agencies (with 40 sites) serving homeless and low-income families.  Funneled over $105,950 of clothing and shoes into the Bay Area community.  Served 92% of the homeless school-aged population in San Mateo and Santa Clara counties combined.  Rallied over 500 volunteers and 51 community organizations including corporations, social service clubs, religious organizations and school groups to support its mission.

2009 PARTNER AGENCIES
SAN FRANCISCO Asian Women’s Shelter Community Housing Partnership: Arnett Watson Apartments, Iroquois, and Senator Compass Community Services: SF Home, Positive Parenthood Project, Family Housing Crisis and Compass Family Center GLIDE Hamilton Family Center La Casa De Las Madres Raphael House St. Joseph’s Single Room Occupancy Collaborative: Chinatown, Mission, and Tenderloin Tenderloin Housing Clinic SANTA CLARA COUNTY Bill Wilson Center EHC LifeBuilders: Boccardo Family Living Center, Sobrato Family Living Center and Sobrato House Family Supportive Housing InnVision: Villa and Opportunity Center Kinship Resource Center Unity Care Group SAN MATEO COUNTY Community Overcoming Relationship Abuse Ecumenical Hunger Program Human Investment Project Housing InnVision: Clara Mateo Alliance Interfaith Hospitality Network Samaritan House Shelter Network: Family Crossroads, First Step for Families, Haven Family House and Redwood Family House Youth and Family Enrichment Services: Differential Response ALAMEDA COUNTY Building Opportunity for Self Sufficiency: The Village and Shelter Plus Care Building Futures for Women and Children East Oakland Community Project: Crossroads, Families In Transition and Matilda Cleveland Transitional Housing for Single Parent Families First Place for Youth Operation Dignity: Dignity Commons

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Clothing for Confidence
Elizabeth and her husband Eric have six children between the ages of five and twelve. The family had been suitably housed and making ends meet for many years until an accident left Eric crippled. With Eric no longer working and needing assistance in his daily tasks, Elizabeth struggled to care for her large family. The family was forced to move into a homeless shelter and soon after their arrival, received gifts from My New Red Shoes. Although every child in the family benefited greatly from this donation, AJ, the youngest, was perhaps the most affected. He was worried that his hand-me-downs would make him stick out in kindergarten, but when he received a bright blue gift bag from My New Red Shoes containing his first-ever pair of brand new shoes, AJ thought, “Shoes with laces; I really am a big boy now!” AJ’s mother was also appreciative of the gift card that enabled her to buy school uniforms for her six children who were now able to start their school year with pride.

“The mothers in our program have low or no income, they will not be able to buy new school clothes or shoes for their children’s first day back to school. My New Red Shoes has helped make their back to school experience positive.” -Homeless agency professional

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© Leonard Brzezinski, 2009

Luisa was unable to work after breast cancer and a double mastectomy. While she planned to return to work cleaning houses after her reconstructive surgery was complete, Luisa’s loss of income made it difficult for her family to make ends meet. With the gift from My New Red Shoes, Luisa’s two children were able to look forward to the start of the school year, a brief respite from the fear and anxiety that had troubled them in months past.

© Leonard Brzezinski, 2009

Success Stories
George is a six-year-old homeless boy. Despite the hard times they have endured, George and his family have positive attitudes and even help out at their shelter’s afterschool program. Because George’s mother receives only $600 per month in CALWORKs benefits, buying new shoes and clothes for George and his nine-year-old sister would mean their mother would not be able to buy food and other household necessities that month. When George received new shoes and a $50 gift card from My New Red Shoes, he proudly carried his shoes around the shelter offices to show the staff. He could hardly wait until the first day of school to show his shoes and clothes to the other children in his class.

Six months ago, Martha fled her abusive partner and the father of her children. Martha and her four children stayed with her uncle in his onebedroom apartment until the landlord threatened to evict. Martha and her children were forced to move into a local family shelter. All four of Martha’s children were starting new schools in August and were very anxious. Martha knew her kids desperately needed new clothes and shoes; the thought that she would not be able to provide for them was overwhelming. After receiving gift bags from My New Red Shoes, Martha was able to focus on the other essentials that would help her family to succeed.

*Please note that the stories and quotes collected here do not correspond with the photos. My New Red Shoes Annual Report 7

© Leonard Brzezinski, 2009

Kids Helping Kids
My New Red Shoes’ Kids Helping Kids Youth Leadership Programs plant the seeds of compassion and charity in students by engaging them in educational programming and service projects that teach them about the effects of homelessness on children. The goals of the Kids Helping Kids Youth Leadership Programs are to empower students to become volunteers, leaders, advocates and activists in support of their homeless peers. Kids Helping Kids Youth Leadership Programs answer the dual needs for public awareness and volunteerism to support homeless families. The program utilizes the service learning model, a recognized best practice in education, that has been proven to create lasting social change and transform students into giving, volunteering adults “Volunteering and being a part of TAC has been a truly empowering experience...Most people think that homelessness is caused by drug and alcohol addictions, but that is not the case at all. Throughout this experience I have met and spoken with people who have just had plain bad luck or who have been in the wrong place at the wrong time. I now see homelessness in a completely different light because of the people I have met and the stories I have heard. I will definitely be a member of TAC again next year and I would recommend this type of service to other students my age who want to gain and spread homelessness awareness.” -Peninsula TAC Participant

Shiny Shoe Party participants celebrate a birthday while giving back to the community. Over XXXX pairs of shoes were collected by youth during 2009 at over XXX Shiny Shoe Parties.

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At a Glance
Kids Helping Kids Youth Leadership Programs Include:
Teen Advocacy Council (TAC): A high-impact, intensive, semester-long leadership and advocacy program for high school students interested in assisting local homeless children. Participants in the Teen Advocacy Council:  Interact with homeless and formerly homeless individuals, service providers and community officials to learn first-hand about the struggles facing their homeless peers and then raise awareness about the issue with schools, community groups, friends and family.  Volunteer for at least 20 service hours in ways that directly impact homeless families.  Gain valuable leadership skills and make an active contribution to their community. School Partnership Program: A long-term, comprehensive program that offers service learning, a tailor-made curriculum, and philanthropic opportunities for students. Participants in the School Partnership Program:  Gain an in-depth understanding of homelessness and its causes through multiple educational sessions and workshops.  Develop advocacy skills to support homeless children at school.  Impact and inspire other members of their school community.  Volunteer to benefit homeless children in a structured program. Community Engagement Programs: A short-term, customized educational engagement that offers homelessness education and volunteer opportunities for classes, afterschool program participants, Boy and Girl Scouts, summer campers, and members of faith-based organizations. Participants in the Community Engagement Programs:  Gain an understanding of homelessness and its causes (typically during 1-2 sessions).  Learn about advocacy skills to support homeless children at school.  Impact and inspire other members of their school community.  Learn about how to volunteer to benefit homeless children.

“Although I know I am a fortunate individual, seeing several individuals who have not been as fortunate as I have been makes me truly appreciate what I have even more. The people who I met when volunteering were incredibly inspiring. Helping others is something that makes me feel great about myself.” - Peninsula TAC Participant
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Kids Helping Kids
KIDS HELPING KIDS 2009 PROGRAM HIGHLIGHTS
Teen Advocacy Council (TAC) - two sites: San Francisco and the Peninsula:
Thirty-six participants:  Received over 14,000 cumulative hours of homelessness education and spent more than 360 hours volunteering in four homeless shelters.  Spent a total of 360 hours with experts in the field of homelessness and 270 hours with currently or formerly homeless individuals.  Raised over $6,000 to clothe more than 120 homeless children through the Clothing for Confidence Program.  Helped coordinate My New Red Shoes’ annual Walk In Their Shoes walkathon, which increased 300% in attendance from the prior year.  Engaged over 500 children and 300 adults in various educational and speaking engagements, including providing the educational content for the walkathon. In 2009, My New Red Shoes launched a TAC alumni program. In addition, TAC partnered with San Francisco State University to allow students to earn three units of college credit.

School Partnership Program:
550 students from the Gideon Hausner Jewish Day School, East Palo Alto Charter School, and Escondido Elementary School:  Received over 2,600 cumulative hours of homelessness education and spent over 350 collective hours of volunteer time in homeless shelters and 300 hours with currently or formerly homeless individuals.  Raised over $5,000 to clothe more than 100 homeless children through the Clothing for Confidence Program.  Created a ripple effect in their schools by involving other students in school-wide drives for art supplies, toiletries, and pocket change to benefit local homeless children.

Community Engagement Programs:
More than 900 students from over 40 schools, community groups and religious sites:  Raised over $7,000 to clothe over 140 homeless children through the Clothing for Confidence Program.  Collected 400 pairs of shoes.  Sewed more than 200 gift bags.  Collected over 800 accessories and hand made over 1,000 cards to be included in gift bags.

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Success Stories

TAC members teaching a class about homelessness at Burlingame’s Crocker Middle School.

Teen Advocacy Council Survey results:
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100% of the teens said they had spoken to their friends, families, or other community members about homelessness as opposed to 78% before program participation. 100% of the teens said they are better able to speak to adults and peers regarding causes about which they feel passionate as a result of their participation. 82% of the teens reported that they engage in community service activities more since joining TAC. 94% of the teens believed they had genuinely helped a homeless child as opposed to 37% before program participation. 100% of the teens made a personal commitment to helping the homeless as opposed to 67% before program participation. 75% of the teens believed homelessness was the most important issue facing their community, as opposed to 31% before program participation .

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Program Synergies
In 2009 My New Red Shoes’ core programs demonstrated a strong synergy with each supporting the other to achieve its goals.

Kids Helping Kids Educates youth about homelessness and rallies them to support their homeless peers

By creating a powerful educational intervention, the Kids Helping Kids program provides the following support to the Clothing for Confidence program:

Supports Clothing for Confidence
Kids Helping Kids Program Participants:  Learn about homelessness (over 1,500 youth received over 16,000 cumulative hours of education).  Fundraise to clothe homeless youth through community events, school drives and individual efforts (participants raised $18,000 in FY 2009).  Decorate thousands of gift cards and bookmarks for Clothing for Confidence gift bags.  Volunteer in shelters (over 900 hours in FY 2009).  Play leadership roles at My New Red Shoes volunteer events and provide support in My New Red Shoes’ office.  Collect shoes (400 pairs in FY 2009).  Sew gift bags (over 300 in FY 2009).  Increase attendance at My New Red Shoes events (by % 300 in FY 2009).  Donate gift bag items (i.e. over 300 calculators in FY 2009)  Speak publically about homelessness and develop content for community events to raise awareness (over 60 hours in the early part of 2009 alone).

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Clothing for Confidence Provides new outfits to homeless children for their first day of school

The Clothing for Confidence program leverages its relationships with shelters and other direct service providers to support the Kids Helping Kids program in the following ways:

Supports Kids Helping Kids
Shelter and Agency Professionals:  Provide expert knowledge about homelessness by teaching in a variety of Kids Helping Kids educational settings (shelter professionals provided over 50 hours of education in 2009).  Work with My New Red Shoes’ staff to provide volunteer opportunities in shelters that ground the educational process in the reality of homelessness.  Help youth to comprehend the direct impact and result of their fundraising by connecting students with currently and formerly homeless families.  Volunteer with My New Red Shoes in preparation of the gift distribution season. Caron: this doesn’t seem to

support the KHK program as it is written. Can you be more specific about how this volunteering impacts students?

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Our Contributors
FOUNDATIONS
Atkinson Foundation eBay Foundation Entrepreneurs Foundation Five Bridges Foundation William G. Gilmore Foundation Evelyn & Walter Haas, Jr. Fund Homestead Foundation of the Silicon Valley Community Foundation Intero Foundation John Burton Foundation Junior League of Palo Alto*Mid Peninsula Laura & Gary Lauder Philanthropic Fund of the Jewish Community Endowment Fund Lisa and Douglas Goldman Fund MacKenzie Family Fund of the Silicon Valley Community Foundation Martin Family Foundation Rey Vaden Family Foundation Sand Hill Foundation SanDisk Corporation Fund of the Silicon Valley Community Foundation Silicon Valley Realtors Charitable Foundation The May and Stanley Smith Trust The Stanley S. Langendorf Foundation Stellar Solutions Foundation Taube Family Foundation Vetter Family Foundation Wagonfeld Family Fund of the Silicon Valley Community Foundation Rick & Barb Williams Family Fund of the Silicon Valley Community Foundation The Yahoo! Employee Foundation of the Silicon Valley Community Foundation van Dillen & Fung Interiors

INDIVIDUALS
Wing Tip Team: $5,000+ Anonymous (2) Gail Farber in memory of Chuck Farber Shiny Shoes Circle: $1,000-$4,999 Gina Baldwin Megan & Harris Barton Krista & Ray Bramson The Brody Family Julie & John Brown Sohi & Chi-Hua Chien Lori & Michael Corley Shirley & Ben Eisler Laura & Glenn Ellingson Geri & Paul Ely Doris Fisher Louise & Larry Frye James Gower Darryl Hanamura Heather & Adam Hopkins Terri & Robert Hopkins Shellan Isackson Megan Fung & Renato Iwersen Genni & Steve Lawrence Timi & Robb Most Dorothy & Robert Mullin Heather & Robert Pietsch Lilli Rey & Val Vaden Debbie Rosenberg Megan & David Scacco Elizabeth & Roger Sippl Elizabeth & George Still Erin & Mark Stockford Linda & Robert Thomas Marianne & Frank Walters Cynthia Weeks

CORPORATIONS & COMPANIES
ALZA Corporation Alborzi Orthodontics Allergy and Asthma Consultants Amdocs Balanced Living Center Bay Area Paintball Borel Private Bank & Trust Company BTIG Diva Dogs Salon & Spa Genentech Give Something Back Hospital Drive Pediatrics Integrated Device Technology, Inc. Jamba Juice Junebug Films, Inc. in memory of Nena Rapposelli Legacy Venture Management Mind Garden, Inc. P&B Textiles Recruiting Resources Unlimited Robin Tobias Physical Therapy SarahSofia Scott Brown Design St. Clair's Gourmet Services, Inc. Susan of Burlingame Symantec Corporation

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October 1, 2009 to September 30, 2009
Jannie & Mark Wu High Top Team: $500-$999 Meredith Ackley & Eric Salvatierra Marilyn & Fred Anderson Caroline & Mark Bauhaus Lisa & John Berg Rebecca Berry Debi Birger Pam Stoner & Elias Blawie Kelly & Sam Bronfman Norman Cima in memory of Albert “Steve” Rogers Anne Clark Mary Allen & George Cogan Myn Demmon Janice & Ava Diamond Roxana & Tobin Dommer Courtney Driscoll Karen & Andy Fisher Alison & Melissa Freeman Lainie Garrick Robin Quist Gates Kelly Golub Barbara S. Hager Mary & Jeff Hiller Lisa Ireland The Jaffe Family Melinda & Kevin Johnson Sandy Katzman Andrea Koontz Chris Malachowsky Irene Searles & Malcolm McGinnis Elizabeth & Theodore Meyer Tammy & David Moody Paige Mullin Beth & Martin O'Malley Nordstrom Phelps Barbara Preuss Maryann Raab Ashley & Ren Riley Albert Rogers Sue Scheen Cynthia Schwabacher-Jamplis Lynn & John Simpson Jessica & Leonard Speiser Andrea & Claude Stern Michelle & William Tai Barbara & Erik van Dillen Karen White Miriam Gauss Daria & Roger Gershman Lisa & Douglas Goldman GraceAnn Graumann Anita & Robert Gupta Kim Guthrie Michaela Hoag Sally & Timothy Howard Susie & Rich Huetteman Jennifer Jeffries Deborah Lee Johnson Lisa & Andrew Kearns Eric Kim Linda Knoll Terrence Y. Lau, DDS Robin & Stan Lent Sarah Lucas Duncan Matteson Ash McNeely Joyce A. Moore Megan Olesek Lynne Olson Mary Pinkus Laurie & Nicholas Posner in honor of Mack Speiser Kendra & Erik Ragatz Carol & Mike Ramsay Rogers Family Trust Heather Rosenkranz Polly Rosenthal Lauren & Dominic Sabatini Lisa Schatz Emily & James Scheinman Marian Sharp Mary Lou Song Lisa Steiny Anne & David Steirman Caron & Kevin Tabb in honor of Lynda & John Marren Mara & Rick Wallace Jacqueline Weiss Karen & David Wilson

Sneaker Supporters: $250-$499 Byron Adams Anne & Gregory Avis The Bellary Family Judy & Gary Bloom Kurt Borgwardt Abby & Leon Campbell Susan & Norm Colb Staci & Cary Cole Anne & James Corley John Dean Jennifer Dennis Julie Douglass Mary Doyle Elizabeth & Robert Fisher

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© Leonard , 2009

Our Contributors
Sandal Squad: up to $249 Sy Aal Sara Abbasi Kristina Abbey Tyler Abe-Mysen Joan & Philip Abrams James F. Acomb Melinda & John Adams Ruth Adams Thayer Adams Debbie Addicott Joan Addicott Rayme Adzema Alvin Aguirre James Alexander Katie Amoroso Nasiya Amoroso Susan Anderes Diana C. Anderl Connie & Gary Anderson Michael Anderson Kimberly & Randy Anderson Julia & Wiley Anderson Lisa Ansilio Alex Antebi Finina Aranez Lori Archie Mary Helen Armstrong Thomas Armstrong Jo Ann Arneson Aditya Arora Martha & David Arscott Mehreen Asif Elsie M. Atienza Rosalynn Auslander Karen Baba Kitty Baca Joanne & Dr. Eugene Baciocco Tracy Baeckler Navdeep Bains Megan Baldwin Kathleen Balestra Leslie Ballinger Geralyn Bandur Dafna & Dagan Bar Ilan in honor of Caron Tabb Tamara Barnard Annie Barnett Margaret Bauhaus Betsy & Randy Baum Kristine A. Beadle Ann & Irwin Bear Laura Beggrow Kim & Jonathan Behrens Rosemary Behrens Rebecca Belding MaryAnn Bell Linda & Frank Beltran Linda Benevento Todd Benjamin Cindy Benson Brian A. Berberet Eugene Berdichevsky Anderee Berengian Jack Berger Eve Bernstein Lisa Bernstein James Bertram Jason W. Best Kathleen & Paul Beyer Tom Beyer Vikram Bhan Bibek Bhattarai Dawn Billman Stephanie Biorn Millicent & Roger Bishop Trina Blackburn Christin Blair Kathy & Andrew Blatz Christiana L. Blawie Elizabeth B. Blong Jan Bock Daniel Boehmke Carla Boggs Lorna Boich Mumtaz & Yusuf Bora Bob Borchers Yvonne Borell Kathryn Bownass Christine & Edward Brackenbury Amanda Braitman Carrie Branchmann Mary Brasher James Brenner Michele Brenner Hillary Brill Jeane & Timothy Brinegar Talya Brinkman Kay Broadway Alice Brock Margaret Funch Brock, M.D. & James Daniel Brock, Jr. Megan & F. Laurens Brock John T. Brooks, Sr. D. Mark Brosche Diana Brown Edith & James Brown Jennifer & Matthew Brown Noah Brown Thressa Brown Diane Brusco Rosie Buckley May Burberick Matthew Burt Dolores Byers Ellie & Jeffrey Byrd Barbara & Mike Calbert Philipa Caldwell Phyllis & Christopher Call Sally Camozzi Joseph Campos Lale Can Mona Cannon Pamela Canter

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Wendy & Mike Carmody Kris Carroll Savannah Carroll-Mur Patricia A. Cassin Jane Chai Annette Chan Carolyn Chaney & Curtis Nehring Mayan Chang Felicity & Rob Chapman Jenn Kuhn & William Chargin Grace Chen Jenny Chen Leslie Chen Ming Chen Stanley Chen Tzonsu Susannah Chen Serena Cheng Corey & Rod Cherkas Jyh Chia Yu Leslie Chicoine Michael & Renee Child Denise Chilow Ahran Cho Alee Cho Debbie Lim & Bernie Chong Lennie Chu Jai Chulani George Chunn Pierre Cintra Elizabeth Clark Sarah & Tom Clark Amy & Geoff Clifford Lyn & Herschel Cobb Lillian Coehlo in memory of Albert "Steve" Rogers Roxanne & David Cohen Susan Cohen & Barry Weingast Debra & Barry Cohn Roberta & Leonard Cohn Deborah & Valdena Cole Lois & Michael Cole

Joan F. & C.B. Coleman Roberta Coleman Cindy Colert Francois Collin Nancy Collins Kenneth Colvin Kimberley Colyer Michael Conner Raymond Connors Linda & John Conover Alison & Joe Corkery Kristi & Charles Corley Shirley Corley Marcelle & Keith Costello Emily Couey Christine Coultas Sue & Larry Cox Rachel Crawford Maureen Cronin Michael Cuevas Debra & James Curley Nicole Curran Sogeyl Dahi David Dal Porto Sarai Dalcolletto Jill Daly Emily Danuco Sandra & Lewis Darrow Lexi Davirro Merrie Davis in honor of Dana Spanger Betsy & Paul Dawes Louise Delafield Jessica Delantoni Sharon Delly Sarah Delzio Sandee & Scott Deppiesse Kathryn N. DeWitt Susan & Kim Dimick Genevieve Dishotsky in honor of Sophie & Abby Lynn Ditzler

Tarun Diwan Judith F. Dommer Mari & Mark Donnelly Kaiann & Matthew Drance Hao B. Le & Randy Duarte Juanita Mast & Jeanne Durnford Michelle Ebersman Kat Eden Ellen Eder Georgia Edmondson Cathey Edwards Susan Edwards Samantha Eggli Serena Eisenberg Amanda & Rabbi Dennis Eisner in honor of Dana Spanger Vanderler & Larry Ellis Shawn Ellis Gary Ellmann Barbara & Robert Ells Mark Elpers Charlie Emde Lainee Engel Sue Enslen Wendy & Steve Erlich Robert Eustis in memory of Albert "Steve" Rogers Douglas Evans William J. Evans Marilyn & Tom Ezrin Judith & Robert Falconer Tracey Fecher Bambi & Stan Feinberg Charisse Feldman Dana Feldman Tom Fellenz Sophia Felson Stefanie Feltman Claudia & Keith Ferguson Cecelia Fisher Mary Fitzgerald

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Our Contributors
Timothy Fitzgerald Heather & Michele Floriani Susan & Sean Foley The Forbes Family in memory of Albert "Steve" Rogers Lisa Forsythe Benjamin D. Foster Michele Graham Joan Gray Elizabeth Green Lea & Brian Greenberg Pat & Todd Gregory in honor of Lilla Gregory Candi Griffin Jennifer Griffin Robert H. Griffin Susan Griswold in honor of Don English Ellie & Jeff Guardino Supriya Gujral Sally Gurll Jane Gursky Deanna Guthrie Paulette Gottuso Lee Gould Farnaz Haghighi Susan & Steven Hailey Randolph M. Haldeman Nicole Hall Cary Hampton Karen Hanson Howard Harband Richard Hardegger Barbara Hart Sharon & Scott Hartley Susan M. Hartwell-Wells Barbara & Charles Harwood Vickie & William Hatfield Carol Hauslein Patricia & Derek Hawkes Thomas Hawkes Sheryl Heckmann & John Kersten Michelle Heeseman Sara Held Sanjay Popli & Rekha Hemrajani Miriam Henley & Kristin Conti Sabrina Sara Hennings Laurie Hepler Jenifer Hernandez Jessica L. Herndon Ronald Herring Robyn Hess Lisa & Sara Hewitt Angela M. Hey Charmian & Langdon Hilleary Geoffrey Hillier Beverly Carole Hines A. Catherine Ngo & Robert Hines Ira Hirschfield in memory of Albert "Steve" Rogers Arkady Ho Bethany Hodges Wiley Hodges Lorraine & Seymour Hoff Susan Hoff Susan Holder Laurie Holyoake Kambria Hooper Robert Samuel Hopkins Jody & Joe Horowitz Fred Huang Yana Huang Louanne Hudgins Kathryn Huggins Virginia & Robert Hull Mary Husband Susan & Joel Hyatt Aimee Hyson Trish Inguagiato Malcolm Ishida Kristina Israelski Wendy Jackson Sara Jacobs Sharad Jain Neema Jalali Dana James Reverend Dede Jamison Jennifer Jasper Dorothy & Bradford Jeffries The Jewell Family Beverly Jiang Karen & Isaac Jodel Michal & Ealon Joelson Cindy Johnson & Allen Perry Jeffrey Johnson Karen & Ronald Johnson Tracy Johnson Vivian Johsens Elaine & Chris Jones Claiborne S. Jones Theresa C. Jones Mary Joyce in memory of Albert "Steve" Rogers Linda Judd Eric Jue Rick Kagan Rachel Kaiser Susan Kalb in memory of Albert "Steve" Rogers Midori Kato-Maeda in honor of Mack Speiser Katrina Kleck June & Jeffrey Kaufman Joelle Kaufman Susan Kealey Carleen Kelen Valerie & Joseph Keller Karen & Robert Keller Jennifer Kelly Tom Kelly Irene Kendell Jeanette & Kevin Kennedy Geri & William Kennedy

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Emily Kenner & Neil Shepherd Carol & Donald Kenyon Jo Keroes Nancy & Andrew Kessler Michael C. Kiefer Kielty Aroborist Services Venetia & Gosei Kimura Kathryn King Suzanne King Jeromey Klein Rita & Elliot Kleinman Kristin Klint Trecia Knapp Francis M. Koch Alex Kolbe Kishore Konakanchi Mikito Kondo Dana Kornfeld Judy Kramer Julie Kraus Sharolyn Kriger Lori Krolik Lisa Kruse Mary & Alexander Kugushev Anil Kumar Amy Kurzeka Dina Kwan Liz Laderman Kathe Lang Audrey Lampert in memory of Albert "Steve" Rogers Lori & Mike Landry Mara & David Langer Mike Lanski Belma & Moises Lara Raquel Large-Fernandez Marjorie Larkin Ken Larson Susan Lattin Anne Lawler Alexandra Lawn Joan Lawson

Barbara Lea Christine Leber Cecile & Farley Lee David R. Lee Louise Lee Jacopo Lenzi Carole Leong Kate Lester Lisa & Bart Levin in honor of Jacob Olian's Bar Mitzvah Laura Levine Jennifer & Scott Levine Nancy & Stephen Levy Joanne Z. Lewis Michelle & Jiayi Li Sunny Li Josephina Libunao Dale Liebes Elise Lim Mr. & Mrs. Ryan Limaye Jean & Alan Limbach Randy Linde Corinne Lipman Mary & Joshua Lipp Sherri & Brian Lipson Margaret Lizaur Peter Llewelyn David Logan The Longyear Family in honor of CJ Longyear Rhonda & Dave Louie Jerry Louis Jennifer & Jesse Loving Lenore & Paul Lovoi Kathleen Lowe Jeannie & Larry Lowry Yvonne D. Lucas Rachael Lucatorto Jim Lussier Kacie Madeira Trinidad Madrigal Sandra & Bernard Magnussen

Heather & Garrett Maire Mary Liz Maletis Judy Malfatti Elizabeth & Michael Mancini Katy Manier Mary Manier Gail Manso Rasta A. Mansour Emily Marciniak & Brian Gilligan Marcie Margolin Charlene Margot Leslie Markham Carri & Steve Markoulis Lori & David Marquardt Elizabeth & Tony Marquez Claudia Marshall Linda Marson-Kilponen Missy Martin Christiana Martinez Samantha & Rodney Martinez Darlene & Jim Masamori Madison Mason Nancy E. Mason, M.D. Shirley & Duncan Matteson in honor of Melissa Badger Gretchen Matthews Synda & William Matthews Kimberly & David Mauney Christine Maxwell Tim McAdam Bettina McAdoo Kathryn Mcarthy Linda McCall in memory of Albert "Steve" Rogers Saya & Dave McClure Oliver McComas Vana & Craig McCoy Corinne & Richard McDonald April McGuire The McHugh Family Kathleen McIntyre

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Our Contributors
Lynn McKinnon Kerny McLaughlin & Bill Schilit Catherine & Greg McMillan Nancy & Paul Melmon Shirley Meredith Virginia Merrifield John Merritt Darlene Millan Carolyn & Marving Miller in memory of Albert "Steve" Rogers Margaret J Millett Susan Milotich Tisha Mitrovich Allison Mnookin & Cornelius Olcott Gretchen & William Mobley Stacy Molano Karen Molinari Michael Moloney Aviv I Monarch Katie Montgomery Frank Montoro Lauren Moore Lisa & David Mooring Karen Moos Ellen & Matthew Moran Kelly Morehead Beverly & Tom Morgan Cheya Pope & Rick Moriarty Susan Moriconi Ann Morrical Noel & Jim Morrill Susan & Robert Morse Jane Morton Evelyn Most James Most Ellen & Marvin Mouchawar Katherine Movalson Patricia Moxon Kelly & Chuck Muenzen Conrad Mukai Randi & Gordan Murray Jennifer Murray Leslie Airola-Murveit & Hy Murveit Eleanor Myers Jennifer Myhre Christine & Robert Myhre Nadar Nafissi Siva Nagallapati Hadi Nahari Richard Namm Mamta Narain Rampalli Narasimhan Hope Nariz Rajesh Natarajan Noam Naveh Michele & Jim Nemschoff Lexa Neufeld Andi Neugarten Stanley Ng Patricia Nicholson Frances Nippes in memory of Albert "Steve" Rogers Christine Noma Rob Nunes Katherine Nunez Jeffrey M. Oakes Lynne Ohara Elizabeth & William O'Leary Jeanna Olerich Jacob Olian Monika Fowle & Kris Olson Sandee & Richard Osborn William Osterman Madhavi Padval Anna & Ronald Paiva John Palchak Carol & Curtis Panasuk Charlotte Pannell Linda Papin-Zairi Ellice Papp Marquis Parker Patricia & Reese Parker Carmen Parra Anne Parsons Taylor Partee Carolyn Pasquarella Ribhu Pathria Amita Jain & Niteen Patkar Benjamin Patton Annette & Kirk Paulsen Joy Baker Peacock Sharon & Samantha Pearlstein Susan Purdy Pelosi Ellie Bullis & Bill Pendleton Liza Hayes Percer Riley Perdue Ruben Perfetto Mary Perkins Anne Perlman Frances & Bryce Perry James Pertsch Ellen Peskin Stephanie & Alex Peters Barbara Peters in honor of Lizzie Henehan Helen-Marie & Alan Petersen Courtney & Andy Pflaum Lauren Pierce Irene & Robert Pietsch Robin Pitman Pat & Greg Plant Jill Plant David Platt Ronald Plough in memory of Albert "Steve" Rogers Stefanie Poe Claudia Polsky Frank Ponikvar Julie Pope Roberto Portillo Maria Foley & Richard Potts Sandhya & Ernest Prabhakar Gillian Prebin

My New Red Shoes Annual Report 20

Jonelle Preisser Micaela Presti Naomi Lifschultz Preston Melanie J. Prole Aliaje Prophet Erma Prothro Helen & Russel Pyne Ann Quarles Leslie & Robert Quist Warren Quon Amy Rabbino & Neal Rubin Diane Rahe Elaine & James Raitt Suresh Suresh Rajasekaran Sally Randall Art Rangel Ted Ray Suzy Redfern-West Sandy & Scott Rechtschaffen Lori Reddy Debra Reed Nicole Reed Lynn & Kevin Reedy Jill Reelfs Diane Regonini Mrs. Robert S. Reis in honor of May Burberick's 90th birthday Brianna N. Reynaud Dana Rhine Dominique & Timothy Rhodes Connie Riccardi Courtney & Edward Rice Jordan Rice Susan & David Riggs Michelle Riley Vanessa Ripsteen Clary & Dean Riskas Gitte & Dr. Matthew Rivera Debbie Robbins Morgan Roberts Tamatha Rodwick Ann Rogers

Cameron Rogers Christine Rogers Diane Rogers Anita Roggendorf Wendy Rohn Giovanni Romeo Jessica Rosenbaum Mollie & James Rosing Stephanie & Jonathan Ross Tara & Gregory Roussel Ellen Roy Alissa Rozansky Natalie Rubin Donna Ito & Jozef Ruck Kathy Rucker Francesca Ruff Colin Rule Brittany Ryan Michelle Ryan Calvin Sabatini Diana Saidin Deborah Sakoda Amy Salisbury Dalia Salman Joan & Hector Salvatierra Christine Sambol Rahul Sandhu Barbara Santos Jen Sarver Kay & Go Sasaki Greg Scallon Tatiana Scanlon Dottie Schaefer Jamie Schein Vicki Schifferli F. Tracy Schilling Jeanne Schulte Chris Schumacher Luann Fluty Schwab David D. Schwartz Irene Schwartz Deborah & Ralph Schwartz

Rebecca Schwartz Kiran Kapany & Michael Schwarz Lesley Seeger Felice Bassin Seeman Courtney & Michael Selfridge Kathryn Shade & Alexander Khairkhahan Penny Shanks Doron Shapira Belvia Sharp Eve Shaw Amy & Jason Sheets Andrew Shelton Laurie Shepard Laura & Jerome Sherman Sheree & John Shoch Becky & Mark Showen Yvonne Shen & Kurt Shroeder in honor of Mack Speiser Paula & Lawrence Shuer Susan Siegel Virginia Simoni Lisa & Steven Sinclair Anita Singh Cynthia Skaruppa Earl Skidmore in memory of Albert "Steve" Rogers Laura Slapikoff Marilyn Slater in memory of Albert "Steve" Rogers Paige Slaughter Elaine & Donald Smith Harriet Smith Michelle Smith Sherry Snow Mona & Naguib Soliman Arthur Soroken Ronald Sosnick Rajaram Soundararajan Mary Lou South Joan & Lewis Southern Dana Spanger

My New Red Shoes Annual Report 21

Our Contributors
Lisa Speiser Mary & Michael Speiser Cathy & Tod Spieker Kathleen & David Squellati Michele Stafford Nancy Stanwood Madeline & Isaac Stein Ruth Steinberg Kathleen & David Steiner Kim Steinjann Marilyn Stelzner & James Wampler Tracy L. Stewart Jean Stoner Alice & Richard Stoner Charlotte & David Stoutamire DeeDee & Jack Stovel Gordon Strause Caroline Stroud Harry Stuimer Gianna Sturiale Jennifer & Thomas Sullivan Elaine Sulzberger & David Oppenheimer Lori Sutherland Paul Sutinen Maureen Swartz Beth & Don Sweet Sandra Sweet Kimberly Swenson Judith & David Tabb Ariana Tabrizi Mark Takacs Gina Tambone Marilyn Taubman Jennifer & Marc Taxay Linda & James Taylor Scott Taylor Evangelia Theologides Nancy & Garry Thomas Jean Thomas Christian Thorengelat Virginia Tierney Eric Tilenius Anna Tiran Kelli Tomlinson Joey Tongson Marilyn & David Tonna Ben Tou Mary F. Trombley Jennifer Trzepacz Jennifer Tsakoumakis Shirley Tsang Marianna Tubman Christi Tuck June Tunnell Joann Tyson Helen Lippi Ullmann Kathryn Utley Kristin Vais Leslie & David Vallerga in memory of Louise Connolly Holly Van Houten Susie & Ken Vanderlip David VanPoppelen Maya Varma Maulin Vasavada Deb Stoner & Carel Veenhuyzen Sandra Fair & Peter Veenhuyzen Wendy & Jeremy Verba Betty Lee & Luis Vilches Vivienne & Mo Virani Abdul Vohra Bena Vohra Lisa Wachtell Barbara Walker Liz Walker Susan Walker-O'Brien Sheri Wall Charles Wallau Meredith & Craig Walsey Lorraine & Kenneth Walsh Linda & Thomas Walsh Emily Naranjo & Andrew Wasklewicz Ann Wasson Patricia & Richard Weaver Mary Dent & Allen Weiner in honor of Leland Callahan Carol Ann Weiss The Weissman Family Heidi Welch Carol & Carl Wentworth Corinne Wentworth Courtnee Westendorf Diane Jordan Wexler Debbie Whelan Patricia White Ann & Ralph Whittaker Elizabeth Wilder Karyn & Todd Wilder Leigh Williams Mrs. Todd G. Williams Carolyn Wilson Marlinda Wilson Nancy Wilson Kyle Winslow Philip G. Winters, D.D.S. Sheila & Mark Wolfson Jay Wolshofer Saline Won Blossom Wong Laura Wong Stephanie Balon Wong Tiffany & Jon Woodruff Brandon T. Woolf Nancy & Gil Workman Anne Worley Kelley & Brian Wright Julia & Winston Wyckoff Julie Wynn Amy & Geoffrey Yang Connie Yang Christine Yap Sylvia Yee in memory of Albert

My New Red Shoes Annual Report 22

"Steve" Rogers William J. Young Wendy Yu Jill & Nicole Zanolli Diane & Stephan Zell Linda Ziegler Lorna Ziegler Jean & Bill Zonner

Ronald C. Wornick Jewish Day School

MATCHING GIFTS

Adobe Applied Materials Aspect eBay Foundation Google SCHOOLS, NONPROFITS & IBM OTHER INSTITUTIONS Juniper Networks American Legion Auxiliary - East Maverick Capital Foundation Palo Alto Unit 472 The Pew Charitable Trusts Burlingame Lions Charities, Inc. Sun Microsystems, Inc. Christ Episcopal Church of Por- Visa International tola Valley City of Menlo Park IN-KIND CORPORATE & Congregation Beth Am COMPANY DONATIONS Congregation Netivot Shalom 1-800-GOTJUNK Escondido Elementary School Accenture Gideon Hausner Jewish Day Cindy's Nail Salon School College Concierge Girl Scouts of San Francisco Continental Caterers Jewish Community Center of Converse, Inc. San Francisco DLA Piper Kiwanis Club of Menlo Park eBay Kiwanis Club of South San Fran- FedEx Corporation cisco FloraBella Weddings Peninsula Jewish Community Forbes Media Center Intuit Online Payroll The Peninsula League Infinity Press The Rotary Club of Belmont Jocoto Advertising, Inc. The Rotary Club of Menlo Park NVIDIA Corporation The Rotary Club of San Carlos Old Navy San Francisco Homeless SerP&B Textiles vices Coalition PFC Information Services, Inc. Springer Student Council Pink Tangerine Trinity Church Poised Fitness Unitarian Universalist FellowPremier Plastic Surgery ship of Redwood City Sakura of America Vibha Bay Area Sanrio Corporation

SarahSofia The Shoe Club Silver Trailer Simplify SkinSpirit The Studio Shop Sugar Shack Touch of Elegance van Dillen & Fung Interiors Virgin America Weir & Associates Catering Zappos

IN-KIND SCHOOL, NON PROFIT & OTHER INSTITUTION DONATIONS
Anonymous Students from DeAnza College Brownie Troop 61260 California Institute for Women Redeemer School Ronald C. Wornick Jewish Day School National Charity League Menlo Park Congregation Netivot Shalom Vibha

CLOTHING FOR CONFDENCE CHAMPIONS
eBay Corporation Genomic Health, Inc. Infoblox Palo Alto Weekly

My New Red Shoes Annual Report 23

Our Contributors
Outreach & Events Program SPECIAL THANKS TO OUR Manager DEDICATED, ONGOING Becca Moos, Kids Helping Kids VOLUNTEERS Program Manager Meredith Ackley, Marketing Rachel Odessky, Clothing for Matthew Brown, Web Confidence Program ManLeonard Brzezinski, Photograger phy Jessica Speiser, Development Mac Choudhry, Technology Associate Michael Kim, Technology Genni Lawrence, Accountant Lemo, back-to-school party vocals and guitar Mother-daughter teams of National Charity League, Menlo Park Chapter Jessica Speiser, Development Volunteer Leonard Speiser, Web and Technology Pam Stoner, E-Newsletter Coordinator Jennifer Taxay, Development Mauricio J. Vacas, Technology Dave Wraight, Webmaster ...and all of our 500 volunteers!

INTERNS
Adam Alexander Audrey Kuan Elana Cohn

MY NEW RED SHOES STAFF
Caron Tabb, Executive Director Stacie Hershman, Development Director Genni Lawrence, Controller Rebecca Mayer, Community

My New Red Shoes Annual Report 24

Financial Statements
STATEMENT OF FINANCIAL POSITION
September 30, 2009 (with comparative totals for 2008)
2009 ASSETS Cash and cash equivalents ST Investments Accounts Receivable Inventory (shoes) Other assets Total assets 93,545 30,000 17,866 57,900 7,361 206,672 79,990 17,700 1,384 99,074 2008

LIABILITIES AND NET ASSETS Liabilities: Accounts payable and other liabilities Payroll liabilities Accrued expenses Total liabilities Net Assets: Unrestricted Temporarily restricted Total net assets Total liabilities and net assets

510 3,955 5,891 10,356

989 2,077 5,573 8,639

181,317 15,000 196,317 206,672

90,435 90,435 99,074

My New Red Shoes Annual Report 25

Financial Statements
STATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS
Year ended September 30, 2009 (with comparative totals for 2008)
2009 Temporarily Restricted 2008 Total Total

Unrestricted

REVENUE AND SUPPORT
Contributions: Individual contributions Corporate/business grants Foundation/trust grants Civic, community and religious groups Board member contributions Total contributions InKind Support: Donated services Donated goods Donated facilities Total inkind support Program Registration Fees Investment and miscellaneous income Net assets released from restrictions Total revenue and support

$180,042 21,647 21,850 38,168 29,125 290,832 55,837 105,274 17,052 178,163 1,800 1,152 94,029 565,975

$1,075 42,904 54,000 11,050 109,029 (94,029) 15,000

$181,117 64,551 75,850 49,218 29,125 399,861 55,837 105,274 17,052 178,163 1,800 1,152 580,975

$71,371 21,924 58,750 16,691 9,661 178,397 54,193 28,890 4,188 87,271 3,006 268,674

EXPENSES
Program services: Clothing for confidence program Kids helping kids program Total program services Fundraising and development Management and general Total expenses Increase in Net Assets

$252,113 94,398 346,511 106,722 21,860 475,093 90,882

-

$252,113 94,398 346,511 106,722 21,860 475,093

$148,523 42,248 190,771 27,538 20,217 238,526 30,148

15,000

105,882

My New Red Shoes Annual Report 26

REVENUES FY 2008

Individual Contributions = 45% Corporate/Business Grants = 16% Foundation Grants = 19% Civic, Community and Religious Groups = 12% Board Member Contributions = 7%
Program Registration Fees

EXPENSES FY 2008

Programs = 73% Fundraising and Development = 22% Management and General = 5%

My New Red Shoes Annual Report 27

Notes to the Statements
1. ORGANIZATION AND OPERATIONS
MY NEW RED SHOES is a nonprofit public benefit corporation incorporated in March, 2006 for the purpose of providing homeless and low-income children in the Bay Area brand new clothing and shoes for the first day of school so they may greet the school year with pride, and to create a kids-helping-kids community by engaging local students in service activities and educating them about the issues of homelessness and poverty.

2. SIGNIFICANT ACCOUNTING POLICIES
Basis of presentation: The financial statements are presented in conformity with Statement of Financial Accounting Standards (SFAS) No. 117, Financial Statements of Not-ForProfit Organizations. Under SFAS No. 117, MY NEW RED SHOES reports information regarding its financial position and activities according to three classes of net assets: unrestricted, temporarily restricted, and permanently restricted. Fiscal Year: MY NEW RED SHOES’ fiscal year begins on October 1 and ends on September 30. Revenue recognition: Contributions are recognized in full when received or unconditionally promised, in accordance with SFAS No. 116, Accounting for Contributions Received and Contributions Made. All contributions are considered available for unrestricted use unless specifically restricted by donors for future periods or specific purposes. Donorrestricted amounts are reported as increases in temporarily or permanently restricted net assets. Temporarily restricted net assets become unrestricted, and are reported in the statement of activities as release of restrictions, when the time restrictions expire or the contributions are used for the restricted purposes. Special event revenue is recognized when the related event occurs. Contributed services, materials and equipment that do not meet the criteria for recognition under SFAS No. 116 are not reflected in the financial statements. Cash and equivalents: For financial statement purposes, MY NEW RED SHOES considers all investments with a maturity at purchase of three months or less to be cash equivalents. MY NEW RED SHOES currently holds $42,898.60 in short term money market funds. Property and equipment - are recorded at cost and depreciated using the straight-line method over estimated useful lives of 3 to 39 years. MY NEW RED SHOES’ policy is to capitalize such items with a cost of $1,500 or more. My New Red Shoes Annual Report 28

Income taxes: MY NEW RED SHOES is publicly supported and exempt from income taxes under Section 501(c)(3) of the Internal Revenue Code. Inventory Valuation: Inventories consist of shoes, gift cards, and something special accessories, and are valued at the lower of cost or market. MY NEW RED SHOES determines cost using the specific identification inventory method.

3. DONATED MATERIALS AND SERVICES
MY NEW RED SHOES receives support from various individuals and organizations consisting of the free use of facilities, equipment, goods and services. The free goods and services partially defray the costs that MY NEW RED SHOES would otherwise incur for program services, fundraising, and management and general expenditures. A partial list of donated goods and services received is noted Accounting Services $9,600 Background checks (PFC Information Services) $1,378 Payroll service (Paycycle.com) $516 Fedex delivery service $667 Volunteer services (which would otherwise have been purchased) $42,176 Gift Cards $1,015 Supplies $3,948 Shoe donations (Nike/Converse) $65,410 Office space (Forbes.com) $11,352 Warehouse space (Nvidia Corporation) $5,700 MY NEW RED SHOES also receives donated services from other contributors and volunteers that are not measurable and, therefore, are excluded from the financial statements.

4. NET ASSETS
During the year, temporarily restricted net assets were restricted for the following purposes: Clothing for confidence program $89,029 Kids helping kids program $20,000 As of September 30, 2009, temporarily restricted net assets of $94,029 were released. MY NEW RED SHOES will carry over $15,000 of temporarily restricted net assets to the next fiscal year.

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We have made every effort to ensure accuracy in the Annual Report. If, however, your name has been omitted, misspelled or incorrectly listed, please accept our apology and let us know about the error by contacting Caron Tabb, Executive Director, by phone at (650) 539-5454, by email at caron@mynewredshoes.org or by mail at the address below.

111Anza Blvd. Suite 110 Burlingame, CA 94010 650-241-3911 www.mynewredshoes.org

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