Land management Industry Overview

The land management industry falls into the real estate category and it is indeed a very large industry
that has the potential to make entrepreneurs millionaire within a short period of time. Property
development industry is a many-sided business that covers all aspect of activities, ranging from
acquiring raw lands, to selling or renting or leasing of fully finished and furnished properties. In essence,
developers are responsible for turning ideas into real properties; i.e. they acquire lands, they finance
real estate deals, they engage in building projects and they survey, sell, rent, lease and even manage
properties on behalf of their clients.

Beyond every reasonable doubt, one of the most profitable, creative and interesting aspect of the real
estate industry is Land management. As a matter of fact, developers are major players when it comes to
determining the prices of properties.

.As a land manager, it is very important to be creative, to be able to use your ideas to meet the rapidly
changing needs of the society when it comes to properties; you should be able to convert a slum into a
beautiful city, if indeed you want to become a major player in the real estate industry.

Over and above, the property development sector is known to be a major contributor in the economy of
many nations of the world and the industry is notable for producing some of the richest men in the
world.

Land management Business Plan – Executive Summary

Fine living Uganda is a land management company that is based in kajjansi Entebbe Uganda. Our aim of
starting this business is to deliver world class affordable services to Ugandans as far as property
development is concerned.

Fine living Uganda is going to be a self-administered and a self-managed land management company.
We will work towards becoming one of the largest owners, managers, and developers of first-class
properties (a one stop center for all land services) in Uganda.

We are quite aware that land management business requires a huge capital base, which is why we have
perfect plans for steady flow of cash from private investors who are interested in working with us. We
can confidently say that we have a robust financial standing and we are ready to take on any property
development deal that comes our way.

As part of our plans to make our customers our number one priority and to become the leading land
management company in entebbe, we have perfected plans to work with our clients to deliver projects
that can favorably compete with the best in the industry, at an affordable and reasonable price within
the stipulated completion date barring any unforeseen circumstance and also to generate great value
from any property that we manage (both for our clients and for the company).

 Our product and services

Fine living Uganda Company will be involved in the core real estate business and because we aspire to
become one of the leading land management companies in Entebbe, we have decided to explore every
available means of generating money from land management. Our business offering can are listed
below;

 Surveying of land for our clients

 Processing and acquiring of legal documentation for properties (land titles, land agreements)
 Developing Properties for our Clients
 Leasing of Properties
 Renting of Properties
 Selling of Fully Furnished Properties
 Selling of Landed Properties
 Leasing of Bare Land
 Manage Properties and Facility for Clients
 Property Makeover Services
 Real Estate Consultancy and Advisory Services
Our Vision Statement

To deliver affordable and quality properties to all classes of people in uganda.

 Our Mission Statement

At Solorio’s® Property Development Company, our mission and values is to help people and businesses
in the United States of America and throughout the world realize their dreams of owning properties.

 Business Structure

Solorio’s® Property Development Company is aiming to be amongst the leading property development
companies in New York City, and the only way for us to attain this position is to structure the business
for growth and to hire the best hands we can get in the industry.

We want to build a team that will work together towards achieving the company’s goal and also a
business with standard structure and processes; a business that runs on auto pilot. In view of the above,
we have made provisions for the following positions in our organization;

 Chief Executive Officer

 Project Manager

 Civil Engineer

 Structural Engineer
  Quantity Surveyor

 Land Surveyor

 Company’s Lawyer / Secretary

 Admin and HR Manager

 Business Developer

 Accountant

 Front Desk Officer

Roles and Responsibilities

Chief Executive Officer – CEO:

 Responsible for providing direction for the business

 Creating, communicating, and implementing the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.

 Responsible for the day to day running of the business

 Responsible for handling high profile clients and deals

 Responsible for fixing prices and signing business deals

 Responsible for signing checks and documents on behalf of the company

 Evaluates the success of the organization

 Reports to the board

Project Manager

 Responsible for the planning, management and coordinating all projects on behalf of the
company

 Supervise projects

 Ensures compliance during project executions

 Provides advice on the management of projects

 Responsible for carrying out risk assessment

 Using IT systems and software to keep track of people and progress of ongoing projects
  Responsible for overseeing the accounting, costing and billing of every project

 Represents the organization’s interest at various stakeholders meetings

 Ensures that project desired result is achieved, the most efficient resources are utilized and
different interests involved are satisfied.

Civil Engineer

 Responsible for preparing bids for tenders, and reporting to clients, public agencies and planning
bodies

 Ensures that sites meet legal guidelines, and health and safety requirements

 Assesses the environment impact and risks connected to projects

 Responsible for judging whether projects are workable by assessing materials, costs and time
requirements

 Draws up blueprints, using Computer Aided Design (CAD) packages

 Discusses requirements with the client and other professionals (e.g. architects and project
managers et al)

 Responsible for managing, directing and monitoring progress during each phase of a project

Architect

 Responsible for creating building designs and highly detailed drawings both by using the hands
and by using specialist computer – aided design (CAD) software

 Working around constraining factors such as town planning legislation, environmental impact
and project budget

 Writes and presents reports, proposals, applications and contracts

 Adapts plans according to circumstances and resolving any problems that may arise during
construction

 Works with project team and management to achieve a common goal

 Responsible for applying for planning permission and advice from governmental new building
and legal department.

Land Surveyor

 Responsible for undertaking land surveys / measurements using a variety of specialist technical
equipment such as theodolites, laser alignment devices and satellite positioning systems et al.
  Responsible for presenting data to clients

 Responsible for producing and advising about construction plans and drawings

 Responsible for advising about technical matters and whether the construction plans are viable

Company’s Lawyer / Secretary

 Responsible for drawing up contracts and other legal documents for the company

 Consults and handles all corporate legal processes (e.g. intellectual property, mergers &
acquisitions, financial / securities offerings, compliance issues, transactions, agreements,
lawsuits and patents et al)

 Develops company policy and position on legal issues

 Researches, anticipates and guards company against legal risks

 Represents company in legal proceedings (administrative boards, court trials et al)

 Plays a part in business deals negotiation and take minutes of meetings

 Responsible for analyzing legal documents on behalf of the company

 Prepares annual reports for the company

Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization

 Defines job positions for recruitment and managing interviewing process

 Carries out staff induction for new team members

 Responsible for training, evaluation and assessment of employees

 Responsible for arranging travel, meetings and appointments

 Oversees the smooth running of the daily office activities.

Business Developer

 Identifies, prioritizes, and reaches out to new partners, and business opportunities et al

 Responsible for supervising implementation, advocate for the customer’s need s, and
communicate with clients

 Develops, executes and evaluates new plans for expanding increase sales
  Documents all customer contact and information

 Represents the company in strategic meetings

 Helps increase sales and growth for the company

Accountant

 Responsible for preparing financial reports, budgets, and financial statements for the
organization

 Responsible for financial forecasting and risks analysis.

 Responsible for developing and managing financial systems and policies

 Responsible for administering payrolls

 Ensures compliance with taxation legislation

 Handles all financial transactions for the company

 Serves as internal auditor for the company

Front Desk / Customer’s Service Officer

 Receives Visitors / clients on behalf of the organization

 Receives parcels / documents for the company

 Handles enquiries via e-mail and phone calls for the organization

 Distributes mails in the organization

 Handles any other duties as assigned my the line manager

A Sample Property Development Business Plan Template – SWOT Analysis

In as much as property development business is a very lucrative business, there are loads of investors
and entrepreneurs who are interested in owning a business portfolio in the industry, so as such the
competition for available business deals will be much.

This is why we invested time and resources to prepare a killer property development marketing plan.
Prior to setting up Solorio’s® Property Development Company we employed the services of tested and
trusted business and HR consultants to help us conduct critical SWOT analysis for us.

We did this so as to know how to maximize our strength and opportunities and also to look for ways to
properly manage our weakness and the threat that we may likely face in the property development
industry as a newbie. Here is a summary from the result of the SWOT analysis that was conducted on
behalf of Solorio’s® Property Development Company;
  Strength:

Solorio’s® Property Development Company prides itself in the fact that the management team are core
professionals and experts in their own chosen fields and they are some of the best in New York City.
Despite the fact that we a new property development company, we can confidently say that we have a
strong financial strength to handle most of the deals that we will have to handle.

 Weakness:

Our weakness could not be farfetched; we are a new property development company, and there is the
possibility of clients to think twice before awarding us contracts. Most people would prefer to deal with
companies that have been in existence for a long period of time , as against dealing with a new company
that they are not sure will deliver as planned.

 Opportunities:

Our business concepts and our mission and vision put us at an advantage in the industry. We are set to
not only work with big money bags but also to work with smaller clients whose wish is just to have a
roof over their head. Furthermore, we are certain that the location of our business is going to bring
multiple business opportunities to us.

 Threat:

Some of the threats that we are likely going to face as a property development company are
unfavorable government policies, global economic downturn and other big money bags that are major
players in the property development industry. There is hardly anything we could do as it concerns this
threats, other than to be optimistic that things will continue to work for our good.

Property Development Business Plan – MARKET ANALYSIS

 Market Trends

It is no longer news that property development involves various stakeholders with various contributions
and responsibilities. In property development you have a synergy involving the property owner, the
financier, the property developer and a team of technical experts. The property owner may be an
individual or a group and could also be a corporate body. Before now, the interest of most owners is to
sell the property to any willing buyer and move on with their life. However, because of the profitability
of the business, there are land owners now who are willing to use their property as a leverage to have
an equity stake in the project.

This is a win-win for all the parties since the developer too will use the extra cash savings to accelerate
the completion of the project and also to handle other projects. It is obvious that loads of investors are
now very much interested in property development business, because it is one of the quickest means of
becoming a millionaire and as a matter of fact, it is rare to see a multi – millionaire who does not have a
business portfolio in the real estate industry.
One good thing about the property development industry is that it has room wide enough to
accommodate as many investors that wants to dive into the industry. We know that we can achieve our
business goals and targets in the property development industry in New York City and the United States,
which is why we have mapped out our own marketing and sales strategies.

 Target Market

Our target market cuts across people of different classes and people from all walks of life. We are
coming into the industry with a business concept that will enable us work with the highly placed people
in the country and at the same with the lowly placed people who are only interested in putting a roof
under their head. We are in business to make profits at the same we in business to give our customers
the opportunities to own their own properties at an affordable price.

Fine living Uganda wants to be known as a company that has the interest of the rich, the middle class
and the poor in Uganda. Below is a list of the people and organizations that we have specifically design
our products and services for;

 Families who are interested in renting / leasing or acquiring a property(mailo land)

 Corporate organizations who are interested in renting / leasing or acquiring their own property /
properties

 Land Owners

 Properties Owners

 University Campuses (Private Hostels)

 Foreign investors who are interested in owning properties in Uganda

Competitive Advantage

There are major players who have gotten a grip of the property development business in Entebbe, but
that does not deter us from entering the trade to build our business to become one of the top land
management businesses in Entebbe and Uganda at large. Fine living Uganda has management team
members that are considered experts in their own chosen area of specialization.

Our CEO has a robust experience in the real estate industry and he is bringing the experience to help
build Fine living Uganda to become a top brand as far as land management business is concern. Of
course, we are a new company, but we have been able to build our capital base to be able to handle
most of the projects that we will bid for and also to acquire properties for the organization.

Property Development Business Plan – SALES AND MARKETING STRATEGY

Fine living Uganda is aware that there is stiffer competition in the land management market in Uganda,
hence we have been able to hire some of the best business developer to handle our sales and
marketing.
Our sales and marketing team will be recruited based on their vast experience in the industry and they
will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of
the organization. Our goal is to become one of the leading property development companies in Entebbe
and in every other city where we operate, which is why we have mapped out strategies that will help us
take advantage of the available market. Fine living Uganda will adopt the following marketing and sales
strategies;

 Introduce our business by sending introductory letters alongside our brochures to all the
corporate organizations in Entebbe and other cities in Uganda.

 Promptness in bidding for contracts.

 Advertise our business in real estate / properties magazines and websites.

 List our business on newspapers.

 Attend expos, seminars, and business fairs etc.

 Create different packages for different category of clients in order to work with their budgets
and still deliver quality housing/ property to them.

 Leverage on the internet to promote our business.

Sources of Income

Fine living Uganda is established with the aim of maximizing the profits in the real estate industry via
delivering quality and affordable property to our highly esteemed clients. The property business is wide
in scope and there are several means of generating income for the company. Below are the sources we
intend exploring to generate income for Fine living Uganda;

 Developing Properties for our Clients

 Leasing of Properties

 Renting of Properties

 Selling of Fully Furnished Properties

 Selling of Landed Properties

 Leasing of Bare Land

 Manage Properties and Facility for Clients

 Property Makeover Services

 Real Estate Consultancy and Advisory Services

Sales Forecast.

We have critically studied the land management business and we have examined our chances in the
industry and we have been able to come up with the following sales forecast. The sales projection is
based on information gathered on the field and some assumptions;

 Survey land for clients within the first 6 months

 Process and acquire titles four clients at least 3 per month
 Manage a minimum of 5 properties for clients within the first 6 months of operations
 Sell a minimum of 20 hectares of land within the first 12 months of operation
 Develop at least one estate within the first 24 months of operations
 Provide advisory and consultancy services for a minimum of 5 client per month
 Handle a minimum of 12 building makeover projects within the first 12 months of operations

N.B: Please note that we could not put a specific amount to the projection because the prices may differ
for different services and for different clients. Part of our business strategy is to work within the budget
of our clients to deliver quality property / properties hence it will be difficult to project what we are
likely going to make from such deals. But the bottom line is that we are definitely going to make
reasonable profits from any business deal that we execute. The land market is structured in such a way
that property developers will always make profits from any deal they handle.

 Pricing

Part of business strategy is to ensure that we work within the budget of our clients to deliver excellent
properties to them. We are quite aware that there are major players in the property development
industry in Uganda who are not interested in small business deals.

Although our prices may not be outrageously lower than what is obtained in the industry, but we are
hopeful that whatever price we bill our customer will be amongst the lowest they can get in the
industry. The fact that we are going to be billing our clients lower than what is obtainable in the industry
does not in any way affect the quality of our properties.

 Payment Options

Our payment policy is all inclusive because we are quite conscious that different people prefer different
payment options as it suits them but at the same time, we will not accept payment by cash because of
the volume of cash that will be involved in most of our transactions Here are the payment options that
we will make available to our clients;

 Payment by via bank transfer.

 Later will adapt mobile money transfer

In view of the above, we have chosen banking platforms that will help us achieve our plans without any
itches.
Land management Business Plan – Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies
that will help us walk our way into the hearts of our target market. First and foremost, we want our
brand to be visible and well communicated, which is why we have decided to work with different classes
of people in the society. All our publicity materials and jingles are done by some of the best hands in the
industry. Below are the platforms we intend to leverage on to promote and advertise our property
development business;

 Place adverts on both print and electronic media platforms (real

 Sponsor relevant TV shows

 Maximize our company’s website to promote our business

 Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter,
LinkedIn, Badoo, Google+ et al

 Install our Bill Boards on strategic locations

 Distribute our fliers and handbills in targeted areas from time to time

Property Development Business Plan – Financial Projections and Costing

 The Total Fee for incorporating the Business in New York: $750.

 The budget for Liability insurance, permits and license: $5,000

 The Amount needed to acquire a suitable Facility with enough space in New York City (Re –
Construction of the facility inclusive): $80,000.

 The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing
cabins, safety gadgets and electronics et al): $15,000

 The Cost of Launching a Website: $600

 Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $5,000

 Working capital (investment fund): $3,000,000 (3 Million US Dollar)

Going by the report from our research and feasibility studies, we will need about $3,200,000 (3.2 US
Million Dollars) to set up a property development company in New York City. In property development
business, the larger your capital base, the greater the opportunities you can access and the more profits
you will make. Despite the fact that we have a working capital of 3 Million US Dollar, we have been able
to create a business relationship with our banks so as to easily access loans when the need arises.

Generating Funding / Startup Capital for Delicious Delight® Catering Services Company
  The CEO Dr. Shavonne McPherson will generate 20 percent of the start – up capital from her
personal savings

 30% of the capital will be generated from partners and investors

 50% of the capital will be sourced from banks

PROPERTY DEVELOPMENT BUSINESS GROWTH: Sustainability and Expansion Strategy

Solorio’s® Property Development Company was established with the aim of building a company that will
outlive the founders and partners. Part of the vision of the company is to handover the baton of the
company from one generation to another generation; hence we have perfected our plans to put the
right structures in place that will aid our succession plan.

We are quite aware that the growth of any business depends solely to the business deals or sales they
execute per financial year. We will continue to give our marketing team all the supports they would
need to continue to deliver and meet all set targets and corporate goals.

Lastly, we will not relent in taking calculated business risks when it comes to investment and taking on
new business challenges and new business frontiers