INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH, BHOPAL

Annexure -1

Chapter 1: Introduction and Conceptual Overview: Introduction about the topic, rationale behind the

study- Introduce the project. Explain the project. Explain the relevance of the topic & the study. Explain

the related concepts/ Theories which you are referring to in your study or which are important in doing

this study. Also explain how these concepts are interrelated.

Take the example of following:-

Topic: A study of advertisement effectiveness of Favicol adhesive.

After introducing and explaining about this study you are required to highlight the significance of this

study by referring to role of advertisements in creating brand position etc. You should also be referring to

adverting spends of companies in general and how it is used to compete in market etc. You can also share

some data related to growth of advertising spends etc.

Then you should explain various relevant concepts like meaning and use of advertising, why

effectiveness is important, what does effectiveness means in terms of brand recall, repeat purchase,

creating brand perception and building brand loyalty. How it is measured. Tools of measurements etc.

For collecting this matter you have to extensively use secondary sources, web specially relevant sites like

ASCI – Advertising Standards Council of India, IBEF, Leading Ad Agency Sites,etc.

You need to search based on certain important & relevant key words.

Chapter 2 - Sectoral overview –

In this chapter you need to explain/ cover the sector/ industry ( Adhesive here in our case)in terms of

basic nature of sector, size of sector, growth of the sector, customer segments it serves, competitors

details, opportunities in the industry, issues and policy matters etc. A sectoral SWOT can also be done

here. Data has to be provide regarding the growth etc.

Most of the information is readily available in reports like Industry surveys, IBEF, MOSPI, Maps of

India, KPMG, PWC, AC Nielsen, Ernyst & Young, Deolittes, Money control, CRISIL etc .
 INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH, BHOPAL

Chapter 3 - Research Methodology –

Title of Project/ Objectives

Methodology – Type of research – Explorative in your case. Type of Data – Secondary/ and some case

primary. Identification of Population, Sample Size. Sampling method – Convenient Sampling in your

case. Tools of analysis etc.

Limitations –

Chapter 4 – Case study of Company

Company Introduction/ Profile

Company specific details and data related to your topic of study

Chapter 5- Data Analysis and Interpretation

Presenting Data

Analyzing the data using the statistical tools

Interpretion

Chapter 6- Findings & Conclusion

Chapter 7- References