Marketing Vinamit Marketing Mix Programme 2 of 2 Frederrque Balard

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Unit Outcomes Outcome Evidence for the criteria Feedback Assessor’s decision Internal Verification Describe how products are developed to sustain competitive advantage Explain how distribution is arranged to provide customer convenience a b Identify and analyse the individual elements of the extended marketing mix (3) Explain how prices are set to reflect an organisation’s objectives and market conditions c Illustrate how promotional activity is integrated to achieve marketing objectives d Analyse the additional elements of the extended marketing mix e Apply the extended marketing mix to different marketing segments and contexts (4) Recommend marketing mixes for two different segments in consumer markets Explain the differences in marketing products and services to organisations rather than consumers Explain how and why international marketing differs from domestic marketing M1 D1 M2 D2 a b c Merit grades awarded Distinction grades awarded M3 D3 2 .

.... COMMON SKILLS & COMPETENCIES ASSESSED (indicated by X) 3 .......................................................................................................................................................... you’ve Areas for improvement: ASSESSOR SIGNATURE NAME:......... FOR INTERNAL USE ONLY VERIFIED YES NO DATE NAME : ..............................................................................Common Skills A B C D E F G Assignment ( ) Well-structured....................................................................................................... DATE / / VERIFIED BY : ..............Outcome Evidence for the criteria Feedback Assessor’s decision Internal Verification Comments by Assessor .... DATE / / (Oral feedback was also provided) STUDENT SIGNATURE NAME :... : ..................... Reference is done properly / should be done (if any) Overall.....

Treat others beliefs and opinions with respect 6. Relate & interact effectively with individuals & groups 7. services or situations 18. VINAMIT cares and invest in developing highly qualified local people working in different divisions. It reduces the risk of constipation. APPLYING DESIGN AND CREATIVITY 17. (Vinamit) in southern Binh Duong province are now dominant in the domestic market with a 90 percent market share and have also found their niche in many foreign markets. Deal with a combination of routine & non-routine tasks 14. It is best known as an excellent source of nutrition and a natural food supplement. MANAGING TASKS & SOLVING PROBLEMS X 12. By means of chemical-free production methods. Co. Communicate in writing 11. Applying numerical skills and techniques F. Transfer skills gained to new/changing situations & contexts D. It has good amount of calcium. Vinamit products have also entered European and northern American markets which demand high quality of import products. Use a range of thought processes X SCENARIO Dried fruits bearing Vinamit trademark of the TM Vina Mit Ltd. COMMUNICATING 8. and lotus seed. phosphorus and sodium with small amounts of iron. proper heart functioning. MANAGING & DEVELOPING SELF 1. banana. taro. magnesium. sweet potato. protecting eyes against Macular degeneration and cataract. a reason making its products popular. promotes urination and induces sleep. and Japan.A. the company has annually exported 65 percent of its products to China. It is good for skin and eye care. Use information sources 13. Identify & solve routine & non-routine problems X X X E. It also reduces the risk of cancer. Lettuce helps in better liver health and prevents anemia. Undertakes personal and career development 4. Managing own roles & responsibilities 2. healthy bones and also helps prevent anemia  Lettuce is good for reducing the chances of hip fracture in old women. broccoli and lettuce chips are made from fresh vegetables with natural characteristic retained. Hong Kong. two new factories are under construction. mango. It helps in detoxification. In addition to a sales system covering all 64 provinces and cities nationwide. “Lettuce and Broccoli Chips”. pineapple. Participate in oral & no-verbal communication X X X G. 4 . America. Manage own time in achieving objectives 3. Vinamit is introducing the newest vegetable snack. VINAMIT was established in 1991 and specializes in production and trading of dried fruits such as jackfruit. manganese and selenium. In February 2010. Applying a range of skills and techniques to develop a variety of ideas in the creation of new / modified products. curing constipation. Present information in a variety of visual forms 10. zinc. Taiwan. It may prove as a wonder-drug for curing many types of cancer. Work effectively as a team member X 15. heart disease and cataracts. Use a range of technological equipment and systems C. Having one modern factory and 6 gathering stations for dried healthy snack. Vinamit is the first company in the country to apply the vacuum drying processing technology. APPLYING NUMERACY B. which preserves the fruits' original taste. WORKING WITH & RELATING TO OTHERS 5. Receive and respond to a variety of information 9. APPLYING TECHNOLOGY 16.  Broccoli is rich in potassium. colour and aroma.

This Vietnamese snack is delicious. jerky is a perfectly filling snack option. the FRESHEST and tastiest Thit Bo Kho (beef jerky) in the country. beef jerky is made from trimmed fat beef flavored with natural characteristic retained. hiking and other sports activities. you have been approached by your managing director and requested to write a detail report on marketing program which covers all the elements of marketing mix to help successfully launch these exciting new products in Vietnam. (3 b) Give some advice to your client on how to set the price(s) of the product in the light of the organization’s objectives and the market they are entering. Sweet and Spicy Beef Jerky. The client wishes to obtain your report opinion and knowledge in various areas. picnic. people can enjoy this when they are school. (3 a) Having determined what the “product package” should be. (4 b & 4 c) • • • • • 5 . The above data have been based on a real life organisation. appetite-stimulating. Natural Beef jerky. At the same time. (3 d) Analyze different sorts of marketing mix (all 4P’s) and the additional elements of the extended marketing mix would you recommend for each of the two products for two different segments. It comes with variety of flavors such as Black Pepper Beef Jerky. Describe how your products are to develop sustainable competitive advantage in Viet Nam. (3 e & 4 a) Prepare a presentation to explain the differences in marketing these new products to organizations rather than consumers and how and why international marketing differs from domestic marketing . the client doesn’t want a complete promotional plan – but they would like some initial advice use an example how a promotional activity is integrated to achieve marketing objectives. (3 c) At this stage. but details have been changed for assessment purposes and do not reflect the current management practices. low in fat and cholesterol and very high in protein which can translate to an energy-filled snack. There are so many cuts and flavors of jerky that you can try something new without any preservatives. No Carb! With many people on the craze of a low-carb diet. Vinamit will also launch its first dried meat product. Your client has arranged a meeting with you for next month. Through chemicalfree production technology. Hot Beef Jerky and Teriyaki Beef Jerky. Tasks • The Beef Jerky and Lettuce & Broccoli Chips products are new and unique in Vietnam and will be easy to differentiate.This mouth-watering snack is very healthy and good for all ages. advises your client on the best way to organize distribution of the product to provide optimum customer convenience. Role As a marketing consultant.

tables or charts etc. 6 . Demonstrate convergent. Distinction Take responsibility for managing and organizing activities (D2) Characteristics / Possible Evidence – Evaluate the importance and impact of each element of the marketing mix to the marketing strategy and organize activities to different segments and contexts. (Refer page 2 of this assignment brief) Merit Identify and apply strategies to find appropriate solutions (M1) Characteristics / Possible Evidence – relevant theories and techniques have been applied to individual elements of marketing mix to arrive effective judgments for the given products as well as different marketing segments and contexts.g. Present and communicate appropriate findings (M3) Characteristics / Possible Evidence – An appropriate structure and approach has been used to prepare market reports to your clients’. include all marketing mix decisions. Select and apply appropriate techniques (M2) Characteristics / Possible Evidence – Appropriate methods select and apply to justify different market segments and contexts using of various sources of information for the given products.GRADING Pass is achieved by meeting all the requirements defined in the assessment criteria. lateral and creative thinking (D3) Characteristics / Possible Evidence – apply the theoretical knowledge in creating a marketing programme for a specific product and market segments. Present data using a range of methods e.

A CD should be included with references and accompanying notes. beliefs and different opinion expressed. clear understanding of tasks. You also show some evidence of differing skills and techniques understand and used. 8. PRESENTATION 1. assignment number. This is an individual assignment. 2. Attach all the pages of assignment brief/cover sheet with your report and leave them blank for official use. The assignment should have a cover page that includes the assignment title. and tasks are completed but required some help. Related to given tasks. Ensure that authenticity declaration has been signed. 5. Use 12 point Arial or Times New Roman script. Your assignment should be word-processed and should not exceed from 2. 6.500 to 3. able to get ideas across using verbal and non-verbal methods. excellent ability to deal with tasks as well as creative thinking and original approach to problem solving. show clear evidence of skills gained and used clear evidence all points of view are considered equally confident in use of several communication methods.Common Skills Grading To achieve a pass grade a student must. 7 . treat others’ values. 3. course title. 4. imaginative and thoughtful use of oral and non-verbal methods. Use the Harvard referencing system.000 words in length. A fully typed up professionally presented report document. 9. Late assignments will not be accepted. NOTES TO STUDENTS FOR SUMMISSION • Check carefully the submission date and the instructions given with the assignment. Exhibits/appendices are outside this limit. The assignment should be not contain a bibliography – but should contain a list of any references used in the assignment. 7. Content sheet with a list of all headings and page numbers. show some evidence of skills gained. positive attempt made to build mutual understanding. solution found and evaluated as well as originality and creativity in the work. To achieve a Distinction grade a student must. Lecturer/tutor name and student’s name. module title. show clear evidence of willingness to gain new skills. To achieve a Merit grade a student must.

If you are unable to hand in your assignment on time and have valid reasons such as illness. NOTE: If you are caught plagiarizing. you could have your grade reduced to zero. you properly reference them in your text and any bibliography. 8 . you could be excluded from the course. Take great care that if you use other people’s work or ideas in your assignment.• • • • • • • Ensure that you give yourself enough time to complete the assignment by the due date. or at worst. Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time. You must take responsibility for managing your own time effectively. Failure to achieve a PASS grade will results in a REFERRAL grade being given. you may apply (in writing) for an extension.

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