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Country evaluation for investment decision in Beverage Industry (Malaysia)
Course Name: International Business Course Code: BUS302 Submitted by
Md. Ariful Haque Jewel Md. Rajib Hossain Dewan Nazi Uddin Md. Tanvir hassan Md. Ibrahim Md. Faruk Faysal 0820BBA00806 0820BBA00807 0820BBA00809 0820BBA00812 0820BBA00822 0820BBA00826
Under the supervision of
Md. Russel Ahamed Chowdhury Lecturer in DBA
Department Of Business Administration Fall Session, 2010
Manarat International University, Dhaka Date of Submission: 20th December, 2010
assuring of my presence if and when needed. We shall be gratified to answer any sort of queries you think necessary regarding this report. Sincerely Yours. we have devoted my best effort to cover all the relevant areas of the country. 2010 Russel Ahmed Chowdhury Lecturer. We have gathered important knowledge and experience during this program that will helpful in my practical life. We are pleased to submit my Report after successful completion.Letter of transmittal December 20. We have tried my best effort to make this report in comprehensive and informative manner. Sir. We hope that you will appreciate my endeavor and satisfy this report up to your expectation. Department of Business Administration FACULTY OF BUSINESS STUDIES Manrat international University(MIU) Subject: Country evaluation for investment decision in Beverage Industry. Faruk Faysal . In spite of various shortcomings. All of our works and information presented in this report is done with utmost sincerely and honestly. We express my gratitude to you for giving me chance to learn different thing when we take investment decision. MD: Ariful Haque Jewel Md. It is indeed that without your advice and co-operation it would not be possible to submit this report. Rajib Hossain Dewan Nazi Uddin Tanvir Hassan Fuad Md. Ibrahim Md.
the omnipotent optfor giving who made my assignment works possible. valuable suggestion. sympathy during the whole period of assignment works and critical review of this assignment. for his scholarly. Finally not least but last my gratitude extended to all of our colleagues for their sincere Co-operation. untiring help. instruction. We shall be remaining ever grateful to my most respected teacher. Lecturer. Manarat International University(MIU).Acknowledgement All admires and praises are solely due to Almighty ALLAH. unprecedented patience. . Department of Business Administration. a proud privilege to express heartfelt gratitude and profound indebtedness to my reverend supervisor Rasul Ahmed Chowdhury. We sincerely feel it. encouragement. supervision. inspiration. the merciful.
we can see the geographical.EXECUTIVE SUMMERY By the following description. legal. political. . And the international market entry in Malaysia is it right or wrong. cultural and economical situation of Malaysia. we can find it also.
Contents Introduction Objective Methodology Discussion Malaysia Geography Culture of Malaysia Economy of Malaysia Legal & Political Aspects of Malaysia Beverage Industries In Malaysia Why Malaysia for Beverage Company Cost of doing Business Malaysian Political systems strengths Decision Conclusion Bibliography .
the economy of Malaysia has achieved a remarkable growth in various economic activities.the next decade. market trends. The objectives are: I. What is the option International market entry in Malaysia . According to the Malaysia Statistics Authority. Market research consultancy has been helping a large number of foreign companies of various sectors in making grand and striking entry into the ever-refining Indian market. Real gross domestic product (GDP) grew by an average of 6. in order to enter and survive in today’s highly competitive markets. Malaysia's economic record has been one of Asia's best. etc. Try to find out geographical.Introduction A company must devise market entry strategies.5% per year from 1957 to 2005. Market entry strategies are not easy to devise without the expert knowledge of competitive market conditions. The Malaysian Government plans to release a new economic model in 2010 which will modify and in some cases eliminate NEP measures in an effort to stimulate higher levels of investment and GDP growth over . Objective In this assignment there are some objectives. In addition to its strong economic standing. customer behavior and level of satisfaction. making it a very attractive destination. Since it became independent. by dint of its expedient market entry strategies devised very sedulously and scrupulously. cultural and economic condition of Malaysia II. political. amidst the changing global economic climate. The Malaysia’s economy is expected to witness promising grow thin in 2010.alaysia is one of the very few countries expecting growth this year.
328.Methodology This study is based on secondary data information. the geography of Malaysia is divided into two major parts – Peninsular Malaysia and East Malaysia. The nation has a total area of 329. Air pollution formed by industrial waste and vehicular emissions have created a lot of environmental problems in Malaysia. Tin. as per Malaysia’s geography. kms. The highest point in Malaysia is Mount Kinabalu (4.675 kilometers. The climate of Malaysia is extremely pleasant all through the year. The lowest point lies in the Indian Ocean. Discussion A beverage company of Bangladesh wants to entry International market in Malaysia.095 m). Landslides and flooding have been the natural causes of worry for environmentalists in Malaysia. Bordered by Thailand. There are some options as a way of entry into the Beverage industry: • • • • Franchising Licensing Strategic Alliance Foreign Direct Investment Before select a strategies we have to conceder following issues: Malaysia Geography Located in Southeastern Asia. magazines. . and the rest are in East Malaysia. The Malaysian coastline extends to 4. according to the geography of Malaysia. The South China Sea and the Straits of Malacca are the other two prominent features of Malaysian geography. kms is land and the rest is water.550 sq.750 sq. copper. Secondary data information was collected from published articles. iron ore and natural gas have always been the main natural resources here. The country also faces severe deforestation and water pollution problems. Malaysia is an island nation that forms a part of the Malaysian Peninsula. located in the state of Sabah. But the board of directors of Beverage Company is facing difficulty as to their entry strategy into the Beverage industry outside Bangladesh. This is definitely the best time to visit Malaysia. It remains tropical from April to October. For that there has to consider all possible entry strategies. timber. Indonesia and Brunei. Out of this 2. . Out of this. internet etc.068 kms are in Peninsular Malaysia.
which are renowned in all over the world and are major tourist attractions of the country. The Malaysian culture was further influenced by European. serials. there is no dearth of cultural activity in the country and the cultural scenario of the country is always bustling with activity. Malaysia with its multiculturalism is home to delightful festivals. appreciation and film literacy the government of Malaysia also organizes the annual National Film Festival. Thus the culture of the country was considerably influenced by the Indian and Chinese culture.Culture of Malaysia Malaysia is one of the colorful countries of South Asia. The country is also interspersed with numerous architectural marvels. Woodcarving and Keris. For example Prophet Muhammad's Birthday and Chinese New Year is celebrated all throughout the country whereas Deepavali is celebrated in West Malaysia. The country comprises of thirteen states and two geographical regions that is separated by the South China Sea. The multiculturalism of the country is also the result of the fact that the Malaysia was a part of the British Empire. The country is scattered with 250 theaters and cineplexes exhibiting local but as well as international films. Malaysia is rich in art and architecture. some of the crafts of the country are Batik. of Indian and Chinese origin. Crafts of Malaysia are also variegated and reflect multiculturalism of the country. the country also boasts of citizens. Malaysia's theater scenario is also progressing rapidly and the plays of the country are traveling to the West and some of the plays have also received critical appreciation. which is renowned for its diverse culture and is fast becoming one of the hottest tourist destinations of South Asia. the country boasts of a heterogeneous society. celebrations and feasts all round the year. Culture of Malaysia is eclectic. As far as cultural activity is concerned. Festivals in the country are either celebrated nationwide or at the state level. Songket. Malaysia also boasts of a local film industry and presently the country produces 15 films and about 300-400 television dramas. Arab and Persian culture. Overall the Culture of Malaysia can be best described as an assorted culture that is rich in variety and truly global. In order to boost popularity. there are many art colleges and art galleries in the country boasting of avant-garde paintings and sculptures. The colonial hangover still continues in the country and English is the favored language of the middle class and upper class. Economy of Malaysia . Apart from the indigenous people of Malaysia. and other programs every year.
Malaysian banks are well capitalized and have no measurable exposure to the U. having prohibited some of the riskier assets in vogue elsewhere. stating that its goals had not been achieved.S. and Thailand. The central bank maintains a conservative regulatory environment. The government declared a state of . The global financial crisis threw Malaysia into recession again in 2009. subprime market. and information and communication technology (ICT) products. as the economy experienced sustained rapid growth averaging almost 8% annually. The policies again were extended in 1991 and in 2001. first established in 1971. The Malaysian Government plans to release a new economic model in 2010 which will modify and in some cases eliminate NEP measures in an effort to stimulate higher levels of investment and GDP growth over the next decade. after which riots broke out in Kuala Lumpur and elsewhere. Real gross domestic product (GDP) grew by an average of 6. The UMNO coalition's share of the vote declined in national elections held in May 1969. who comprised nearly 60% of the population. decreasing demand in the U. Malaysia narrowly avoided a return to recession in 2001 when its economy was negatively impacted by the bursting of the dot-com bubble (which hurt the ICT sector) and slow growth or recession in many of its important export markets. Economists expect Malaysia to return to a positive growth path in 2010. resulting in negative GDP growth for 2009 with recovery expected in 2010. Once heavily dependent on primary products such as rubber and tin. The government continues to actively manage the economy.5% per year from 1957 to 2005. the United Malays National Organization (UMNO). was a 10-year plan that sought to rectify a situation whereby ethnic Malays and indigenous peoples (“bumiputera”). mainly between Malays and ethnic Chinese. Performance peaked in the early 1980s through the mid-1990s. the government extended the NEP for another 10 years. Indonesia. has held power in coalition with other parties continuously since independence in 1957. Malaysia's GDP contracted by more than 7% in 1998. Policy makers implemented a complex network of racial preferences intended to promote the acquisition of economic assets by bumiputera. electrical goods. Legal & Political aspects of Malaysia Malaysia's predominant political party. held less than 3% of the nation’s wealth. The Malaysian economy went into sharp recession in 1997-1998 during the Asian financial crisis. which affected countries throughout the region. including South Korea. and elsewhere is taking a toll on Malaysian exports. Malaysia's economic record has been one of Asia's best. However. In 1981 when the racial preferences were set to expire.S. Malaysia is one of the world's largest exporters of semiconductor devices. High levels of foreign and domestic investment played a significant role as the economy diversified and modernized. Malaysia's New Economic Policy (NEP). Malaysia today is a middle-income country with a multi-sector economy based on services and manufacturing.Since it became independent. Several hundred people were killed or injured. The Malaysian financial system exhibited noteworthy resilience to the 2008 global financial crisis. and the government expects a contraction in GDP of around 3% for the year.
and Western governments during the sharp economic and financial crisis that affected Asia in 1997-1998. . In September 1998. which he believed were superior to those of the West. international financiers such as George Soros. with Mahathir expressing regret at supporting Abdullah to be his successor. social harmony. contained a series of affirmative action policies designed to benefit Malays and certain indigenous groups (together known as bumiputera or "sons of the soil"). It is estimated that the present global retail sales in food products are worth around US$3. Processed food with Asian tastes. Abdullah. Mahathir attributed the success of the Asian tiger economies to the "Asian values" of its people." The end of Mahathir's tenure was marred by a falling out with his deputy and presumed successor. In the years that followed.5 trillion. The BN won large majorities in the 1974 federal and state elections. The constitution was amended to limit dissent against the specially-protected and sensitive portions of the constitution pertaining to the social contract. Mahathir dismissed Anwar and accused him of immoral and corrupt conduct. Malaysia's Federal Court eventually freed Anwar after overturning his immoral conduct conviction in September 2004. and denied that the downturn was due to the failures of corruption and "crony capitalism. an Islamic scholar. and economic progress. The New Economic Policy (NEP). launched in 1971. Mahathir sharply criticized the International Monetary Fund (IMF)." emphasizing the importance of education. in particular the export sector. Anwar Ibrahim. Mahathir stepped down as Prime Minister in October 2003 after 22 years in power. Mahathir emphasized economic development during his tenure. as well as large-scale infrastructure projects. promoted the concept of "Islam Hadhari" or "civilizational Islam. Beverage Industries in Malaysia Malaysia's beverage industry is as diverse as the multi-cultures of Malaysia.In 2008.8 per cent to US$6. with a wide range of processed food with Asian testes. and his successor. Deputy Prime Minister Abdullah Ahmad Badawi. Malaysia undertook several initiatives that became integral parts of its socioeconomic model. The government identified intercommunal harmony as one of its official goals. leading UMNO and BN to successive election victories. Abdullah called elections and won an overwhelming victory in March 2004. and are expected to grow at an annual rate of 4. the food processing industry contributed about 10% of Malaysia's manufacturing output and companies in this industry Malaysian company predominately owned. was sworn into office. The previous alliance of communally based parties was replaced with a broader coalition--the Barisan Nasional (BN) or National Front.emergency and suspended all parliamentary activities. His relationship with Mahathir eventually soured. Although Anwar was convicted on both charges in 1999 and 2000. the trials were viewed as seriously flawed.4 trillion by 2020. Mahathir Mohamad was Prime Minister between 1981 and 2003.
In 2008. Malaysia is the third largest producer of poultry meat in the Asia Pacific region. dairy products and animal feed. ice cream. However. the food industry is dominated by small and medium scale companies. the cultivation of pittaya (dragon fruit) is gaining interest among farmers. sweetened condensed milk. by 2010. Major food imports in 2008 were cereal and cereal preparations. vegetables and fruits. Malaysia is self sufficient in poultry. star fruits and papayas. and are exported mainly to Singapore. processed pepper and pepper sauces).13 million tones. . livestock and livestock products. vegetables and cocoa.5 billion). the production of fruits and vegetables is targeted to reach 2. Malaysia's was ranked as the fifth largest exporter of pepper and pepper-related products (specialty pepper. pork and eggs. pasteurized or sterilized liquid milk. crustaceans and molluscs. In 2008. Raw materials such as cereals and dairy products will continue to be imported for further processing for human consumption as well as for the production of animal feed. but imports about 80% of its beef requirements .9 billion. In the fruits sub-sector. Among the dairy products produced are milk powder. margarine and shortening (RM 2. most of the cocoa beans are imported. Malaysia exported food products to more than 200 countries and the main products exported were cocoa (RM3 billion). Currently. fisheries products (RM 2. Pahang. surimi and surimi products. The fisheries product's sub-sector includes processed seafood products such as frozen and canned fish.56 million tones and 1. Malaysia is the largest cocoa processor in Asia and ranks fifth in the world. Kelantan and Perak. respectively. Most of these fruits are to cater for the domestic market. In the Ninth Malaysia Plan. fruits. This sub-sector remained the main contributor to the exports of processed food. yoghurt and other fermented milk. In Malaysia.2 billion). cocoa. The major locations for the cultivation of vegetables are in Johor. besides mangos. Vegetables are mainly grown on a small scale for fresh consumption. In the livestock sub-sector. Malaysia is also one of the world major producers of spices. while imports totaled RM28 billion.4 billion) and animal feed (RM1.Malaysia remains a net importer of food. The major sub-sectors are fish and fish products. Malaysia's food exports amounted to RM17.
02 million) .5. 1.: .000 19.000 (US$150.g. to service the ASEAN. European and US markets which have sizeable Muslim populations.463 . Why Malaysia For Beverage Company Costs of Doing Business The objective of this section is to enable investors to make a preliminary assessment of the major costs involved in doing business in Malaysia. natural food additives and flavors have the potential for further growth. 000 2.Not exceeding RM100. e.51 million) but does not exceed RM10 million (US$3.390 10.5966. Investors who require more specific details can contact MIDA headquarters in Kuala Lumpur or the nearest MIDA overseas or state offices for further advice and assistance. fees range according to nominal share capital.53% (as at May 2009) Main fees to be paid to the Companies Commission of Malaysia (SSM) RM Reservation of a name For registration of a company.34 50.Exceeds RM5 million (US$1.Exceeding RM100 million (US$30.Exceeds RM50 million (US$15.804) .780 30 US$ 8.18 million) It is not too much costly for starting a new business.18 million) . Base lending rates: Commercial banks .875) but does not exceed RM1 million (US$301.000 278 5. Malaysia's food manufacturer can contemplate joint-ventures with established food manufacturer's. Currently.902 70.750) . costs quoted in US Dollar are conversions based on US$1 = RM3. Middle East. One Ringgit Malaysia (RM) is divided into 100 sen. Food ingredients such as customized formulations required by food manufacturers. the Ringgit exchange rate operates on a managed-float regime against a trade-weighted basket of currencies.000 (US$27. In this brochure.000 13.09 million) but does not exceed RM100 million (US$30.Functional/health food produced in Malaysia is mainly in the form of food products that are enriched. particularly from Australia and New Zealand.Exceeds RM500.000 1.
technology parks and Multimedia Super Corridor (MSC) » Advanced MSC Malaysia Cybercities and Cybercentres Vibrant Business Environment » Market-oriented economy » Well-developed financial and banking sector. especially in business Legal and accounting practice based on the British » system » Large local business community with a long history in international business links » Large foreign business community in all business sectors Extensive trade links .6% » Gross national savings .5.2.country's total trade was valued at RM1. rubber » GDP growth .By the following chart we can see why Malaysia is correct for a Beverage company.3.9% of GNI » Debt service ratio .19 thrillion Quality of Life .4.0% of total exports Supportive Government Policies » Pro-business policies » Responsive government » Liberal investment policies » Attractive tax and other incentives » Liberal exchange control regime » Intellectual property protection An Educated Workforce » Talented.4% » Export of manufactured goods 2008 . Economic Strength » Natural resources . tin. timber. palm oil.oil. including free industrial zones.37. including English Comprehensive system of vocational and industrial training.7% » Unemployment rate .7% » Inflation(CPI) . » Harmonious industrial relations with minimal trade disputes Developed Infrastructure » Network of well-maintained highways and railways » Well-equipped seaports and airports » High quality telecommunications network and services » Fully developed industrial parks. young. including the Labuan International Financial Exchange Wide use of English.70. including advanced skills » training. gas. educated and productive workforce » Multilingual workforce speaking two or three languages.
” Supportive Government Policies Government policies that maintain a business environment with opportunities for growth and profits have made Malaysia an attractive manufacturing and export base in the region. Nine of the states’ rulers are hereditary and are given the title “Sultan. . The Malaysian government is separated into 13 states and 3 territories. This commitment is seen in the government's constant efforts to obtain feedback from the business community through channels of consultation such as regular governmentprivate sector dialogues. Other political powers seeking to affect Malaysia include the Malaysian Chinese Association (MCA) and the Malaysian Indian Congress (MIC). These allow the various business communities to air their views and to contribute towards the formulation of government policies which concern them. has had their political candidate in office since the country gained its independence in 1957. effective from 17 June 2003. foreign investors in Malaysia's manufacturing sector can hold 100% equity in projects which export at least 80% of their production. The United Malays National Organization (UNMO). modern amenities. 100% foreign equity holding is allowed for all investments in new projects.» » » » » » Friendly and hospitable Malaysians Safe and comfortable living environment Excellent housing. good healthcare and medical facilities Excellent educational institutions including international schools for expatriate children World-class recreational and sports facilities Excellent shopping with goods from all over the world Malaysian Political System Strengths The nation of Malaysia is currently under a Federal parliamentary monarchy governing system. each represented by a chief minister. Liberal Equity Policy Generally. The head of the Malaysian political system is referred to as the King of Malaysia and is also seen as the leader of the Islamic faith within the country. The private sector in Malaysia has become partners with the public sector in achieving the nation's development objectives. However. Malaysia’s premiere political party. A major factor that has attracted investors to Malaysia is the government's commitment to maintain a business environment that provides companies with the opportunities for growth and profits. as well as investments in expansion/diversification projects by existing companies irrespective of their level of exports.
posts that are permanently filled by foreigners. Cambodia. these investments have paid off and serious bottlenecks have been avoided. To complement these highways. including the Express Rail Link to the KLIA and Putrajaya. These highways link major growth centers to seaports and airports throughout the peninsula and provide an efficient means of transportation for goods. the government's new administrative centre. Over the years. Vietnam. Malaysia also offers a wide range of tax incentives for manufacturing projects under the Promotion of Investments Act 1986 and the Income Tax Act 1967. the corporate tax rate is reduced to 25% and the maximum individual tax rate is revised from 28% to 27%. China. The greatest advantage to manufacturers in Malaysia has been the nation's persistent drive to develop and upgrade its infrastructure. A modern transportation hub integrating all major rail transport networks. The transport facilities offered are on par with the best the world over. Attractive Tax Incentives Effective from the year of assessment 2009. Developed Infrastructure Malaysia's persistent drive to develop and upgrade its infrastructure has resulted in one of the most well-developed infrastructure among the newly industrializing countries of Asia. a futuristic self-contained city. that is. Malaysia can boast of having one of the welldeveloped infrastructures among the newly industrializing countries of Asia. including five key posts.Employment of Expatriates Foreign companies in the manufacturing sector are allowed to employ expatriates where certain skills not available in Malaysia. providing the perfect live. Investment Tax Allowance. Network of Highways Peninsular Malaysia's network of well-maintained highways is a boon to industries. Latest. Reinvestment Allowance. The main incentives are the Pioneer Status. the development of Kuala Lumpur Central. Laos and Myanmar before ending up in Kunming. Today. . a Kuala Lumpur-Bangkok-Kuala Lumpur containerized service known as the Asean Rail Express (ARX) has been initiated with the aim of expanding it to become the Trans-Asia Rail Link that will include Singapore. Incentives for High Technology Industries and Incentives for Strategic Projects and Incentives for the Setting-up of International/ Regional Service-based Operations. A company with foreign paid-up capital of US$2 million and above will be allowed up to 10 expatriate posts. work and play environment.
The port and free-zone provides shippers and shipping lines with a very attractive business environment. Cargo import and export procedures are fully automated at the KLIA to cut down delivery time. There are also six internet service providers and five telco's and other network facilities services support a full range of domestic and international services. Penang International Airport and Langkawi International Airport in Peninsular Malaysia. Being a world class port in the Malaysia's southern corridor's new economic growth area. Port Klang recorded 7. surrounded by four main cities of Kuala Lumpur. the electronic data interchange (EDI) in Port Klang. and Kuching International Airport in Sarawak. Seremban and Melaka has a capacity of handling 25 million passengers and up to 8 million tonnes of cargo per year.the Kuala Lumpur International Airport (KLIA). more than 90% of the country's trade is by sea via Malaysia's seven international ports Penang Port. located at the southern tip of Peninsular Malaysia is one of the very few ports in the world which is integrated with a Free Trade Zone. Measat and Intelsat. Port Klang. Today. has traditionally been the lifeblood of Malaysia. Japanese-US. Shah Alam. Whereas Malaysia's biggest port. Port of Tanjung Pelepas (PTP). Penang Port and Johor Port has allowed speedy clearance of cargo with the electronic transfer of documentation.Malaysia's biggest airport. . International Airports Malaysia's central location in the Asia Pacific region makes her an ideal gateway to Asia.12 million twenty-foot equivalent units (TEUs) With a number of load centering and hubbing strategies. Malaysia is linked to the rest of the world through various fibre optics and satellite consortia such as FLAG. SE-MA-WE. Port of Tanjung Pelepas. the KLIA. Johor Port. the facilities and services are synonymous to a world class port. Hi-Tech Telecommunications Malaysia's telecommunications network has seen impressive expansion and upgrading during the past decade following the successful privatisation of its Telecommunications Department. Iskandar Development Region (IDR). Kota Kinabalu International Airport in Sabah. China-US. domestic and international services encompassing voice and data facilities. APCN. Air cargo facilities are well-developed in the five international airports . Kuantan Port and Kemaman Port in Peninsular Malaysia and Bintulu Port in Sarawak. PTP with its state-of-the-art port facilities is capable of servicing new generation of vessels being deployed by shipping lines today. Besides the physical infrastructure being in place. Under the Equal Access Regime. In 2007. Port Klang's central location and the government's emphasis on making the port as a National Load Centre and regional hub has resulted in an increasing volume of cargo.Efficient Seaports International trade. especially seaborne trade. telephone subscribers in Malaysia can choose from five network service providers for a full range of local. The latest digital and fibre optics technology is being used to provide high quality telecommunication services at competitive prices.
6) The Star Online. 7) So on…………. 5) "Nicholas Brealey Publishing. (2007):"When Cultures collide-managing successfully across cultures". Back to Bahasa Malaysia. . medium and high-end technologies such as IDSL. 4) Lewis. VPN and ATM are being extensively deployed throughout the country. South-East Asia. Bibliography 1) Different newspaper & Magazines 2) Companies Act 1965 (Act 125) & subsidiary legislations 3) Malaysia's Economic Situation: An Overview by a Common Malaysian By Lim J. Decision After watching and analyzing the whole data. Malaysia. we can easily take the step for entering in the Malaysia for the beverage business Conclusion By all the description ..we can easily say that Malaysia is a country where any one can easily enter in the beverage industry and where any one can do this type of business. And can be a profitable step for any one to enter in the Malaysia with beverage business. London&Yarmouth. IP. Richard D.To support the increasing demand for bandwidth.
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